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24 Books You Need to Read: Written by Featured Speakers From T&C Summit 2020

by Christina Hooper.
Last Updated on May 8, 2022

This article is part of a series breaking down the top takeaways from the key speakers at T&C 2020.

2020's Traffic and Conversion Summit 360i was EPIC!

The team at Digital Marketer went above and beyond to not only bring some epic speakers that are the top of their industries — they also charged them with delivering on tactics that would double your revenue in 2021. Each speaker was told not to bring fluff or outdated tactics. Anything they presented had to be proven to work NOW when the world is upside down.

I don't know about you, but I quickly filled up my "Double Your Sales Action Planner" with takeaways that I plan to implement in my various businesses.

I'm going to be doing a series of articles soon sharing my favorite sessions and speakers, but to kick things off, my team of Content Ninjas hunted up a massive list of books written by these amazing speakers to give you some more reading and inspiration.

Enjoy!

Psssst....

Don't forget to subscribe to my newsletter — I'll send you an email when I publish articles from the sessions at this event (and other events I attend).

#1

From Ryan Deiss and Russ Henneberry

Digital Marketing for Dummies

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You’ll learn how to identify the digital markets and media that work best for your business―no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer―this book will take you through the whole process!

About the Authors

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. 

Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.

T&C 360i Sessions

Ryan Deiss: Big Ideas: Ready For Anything: Three Pillars of “Anti-Fragile” Growth and Marketing

Russ Henneberry: Content Marketers: The Share Magnet: Virally Grow Your Email List and Cut Your Lead Cost in Half

What Others Had to Say About this Book

“Extraordinary book of digital marketing fundamentals by some of the most successful marketers in the digital marketing industry. It has checklists and audits for all of the major things one has to create to run effective marketing campaigns, which is very valuable! This book functions like a handbook for anyone who needs to do most digital marketing” - Ken Lenoir

“Author has given very useful scenarios and examples. This is very helpful for beginners to understand the concepts. I found this useful. Thank you.” - Rahul

#2

From Kasim Aslam

The 7 Critical Principles of Effective Digital Marketing

The 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. 

It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate. 

The 7 Principles are simple without being simplistic and help to align digital marketers with a set of axiomatic, unchanging and foundational beliefs. In fact, these 7 principles may be the only thing about digital marketing that won’t change.

About the Author

Kasim (rhymes with "awesome") Aslam is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of "The 7 Critical Principles of Effective Digital Marketing."

As a digital marketer and strategist, he has worked with the largest privately owned bank in the U.S., a 54,000 member PPO, a Gates Foundation funded non-profit, and an Academy Award Contending documentary. He helped to build, launch and market the National Association of Child Helplines (NAACH).

T&C 360i Session

Digital Retailers: eCommerce Sales Explosion: The proven method of using Smart Shopping in Google Ads to build an AI-driven ROAS machine (with multiple case studies showing up to a 4,000% ROAS)

What Others Had to Say About this Book

“A good Intro to digital marketing. Aslam covers a lot of ground in an irreverent and easy to read style. The book started very strong, discussing challenges and principles of the industry, but finished a bit weak on scale and systems. Regardless, this is worth the read for anyone interested or working in the digital agency environment.” - Ed Barton

“A great read about marketers that are looking to build a lasting relationships with end customers. Highly recommended for people just starting the journey as you will also read about business ethics, good practices and building an amazing service.” - Ivan S.

#3

From Roland Frasier

Zero Down

5 Proven Steps to Quickly Acquire Businesses + Unlimited Leads for Zero Money Out of Pocket

Learn how to...

  • Acquire complete businesses to add to your existing business (literally double the size of your business overnight with just one acquisition)
  • Go from EMPLOYEE to OWNER without the risk and expense of a start-up (so you can finally be the BOSS yourself and stop working to make someone else rich!)
  • Control “traffic assets” like Facebook Groups, Amazon Product Listings, YouTube Channels, Instagram Pages, and more that ALREADY have THOUSANDS of your IDEAL customers (so you can acquire customers from your OWN media instead of paying sky high prices to advertise)
  • INSTANTLY jump to the #1 space in search engines like Google by acquiring sites that ALREADY rank there (so you no longer have to rely on paid ads to drive traffic, leads and customers to your website).

About the Author

Roland is a “recovering attorney” and co-founder/principal of 5 different Inc. Magazine fastest growing companies in the e-commerce, e-learning, real estate and SaaS spaces. 

He is a serial entrepreneur who has founded, scaled or sold over two dozen different businesses ranging from consumer products to live events to manufacturing companies with sales ranging from $3 million to to just under $4 billion. 

Read more on Scalable.com

T&C 360i Session

Growth Hackers: 5 Customer Acquisition Models for the New Normal 

What Others Had to Say About this Book

“We bought as company!! Thanks to all the advice, wisdom, feedback, and info that’s come from this...my business partner and I have successfully purchased our first business for no money out of pocket!” - Matt Rosen

“I closed the deal in less than 24 hours. Shout out to Roland...I took his advice and tips on acquiring businesses and I just closed on acquiring a software company...AND I did it with no cash injection!” - Todd Herman

#4

From Mark Roberge

The Sales Acceleration Formula:

Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Use data, technology, and inbound selling to build a remarkable team and accelerate sales.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers.

About the Author

Mark Roberge served as HubSpot's SVP of Worldwide Sales and Services from 2007 to 2013, scaling the customer base from 1 to over 12,000 and his staff from one to hundreds of employees. Mark holds an MBA from the MIT Sloan School of Management and an engineering degree from Lehigh University. He has been featured in The Wall Street Journal, Forbes Magazine, Inc Magazine, The Boston Globe, and Harvard Business Review. Mark is currently a Senior Lecturer at Harvard Business School.

T&C 360i Session

Agencies Only: Winning the New Frontier of Sales: How to Master “Social Selling”

What Others Had to Say About this Book

“Really interesting read for anyone challenged with the task of how to build a successful sales team. Interesting formula based techniques used by Hubspot to grow their business so quickly. Data, technology and predictable approach from the experts of inbound lead generation. Would recommend if you're hiring, training or managing a sales team in the modern world.” - AmazonFrequenter

“Excellent book. Modern techniques and useful for sales and digital marketing strategy. It doesn't teach you how to sell more how to set up an effective sales process. Highly recommended for senior management in sales and marketing and MDs and CEOs.” - Asa Bentley

#5

From Charlie Houpert

Charisma On Command:

Inspire, Impress, and Energize Everyone You Meet

Have you ever encountered someone with magnetic charisma? 

The type of person that you just immediately liked and trusted? That commanded respect without hardly uttering a word?

Maybe you've even felt something like it before....like everything you said was engaging and made people laugh. Like people were just drawn to you.

Do you want to know how to turn that personal magnetism on at a moment's notice?

Then this book is for you!

Charisma on Command will teach you how to tap into your charismatic potential so that you can turn it on whenever you want. It draws on analysis of the most charismatic people in the world, including Steve Jobs, Bill Clinton, Russell Brand, Oprah Winfrey, Martin Luther King, Tony Robbins, and more. You'll learn the mindsets, body language, and exercises that can make you the person others are drawn to. The type of person you might meet for a minute, but remember for a lifetime.

About the Author

I'm Charlie. I am the co-founder of Charisma on Command. You can also find me on Youtube by searching 'Charisma on Command.' I used to be quite the introvert. Back in high school, I was voted "Most Likely To Break Out Of His Shell in College.

And even though life was generally REALLY good and I was happy, I felt like there was something missing. So I started to read a lot of self-improvement books and apply them to my own life. I worked on confidence, charisma, hell, even just knowing what to say to start a conversation!

Today, I live in Las Vegas and teach high-achieving, successful people to exude superhuman charisma. I help them to become the person people notice and want to keep in touch with. I help them get promoted in their jobs and turn bosses into mentors. I help them attract and date amazing, quality people. I get to help people live their best lives.

T&C 360i Session

Content Marketers: How To Get 10,000,000 Views EVERY MONTH On YouTube (Without Spending Any Money On Ads)

What Others Had to Say About this Book

“As a person who struggles with social anxiety, I was eager to pick this book up. I'm glad I did. It's well written and easy to read. It's filled with stories and different examples of successful people. It explains that Charisma is not a gift, it is simply a skill, and that anyone can develop it with the right tools. In addition, it provides you with some practical exercises to get rid of the fear of failure, public opinion.” - Anna Est

“The book is a great read for someone starting out in trying to more extroverted. I am a long-time quiet introvert, but because of my career I have been forced to learn how to be more socially aware. Having already started the process, I recognized that the author is well versed in his training and experience. I have already taken some of the tips in the book and used them to successfully navigate situations where I'm usually left wondering what to do. The book was completely worth it, and was a quick and easy read as well.” - Amazon Customer

#6

From Mari Smith

The New Relationship Marketing:

How to Build a Large, Loyal, Profitable Network Using the Social Web

Even if you currently have zero presence online, this book will help you see measurable results quickly.

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network of quality relationships that garner leads, publicity, sales, and more.

If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.

About the Author

Mari Smith is one of the world’s foremost experts on using Facebook as a marketing channel. She is the coauthor of Facebook Marketing: An Hour A Day and the lead author of The Relationship Age. Dubbed “the Pied Piper of the Online World” by FastCompany.com, Mari is a popular Social Media Keynote Speaker, Trainer and Thought Leader.

Mari has a strong ten-year background in the world of relationships and Internet technology, making social media her ideal arena. Through her consulting and training business, Mari helps independent professionals, entrepreneurs and business owners to accelerate their business profits using an integrated social marketing strategy, with particular focus on Facebook and Twitter. 

After applying Mari’s proven Social Marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates, lucrative strategic alliances and targeted media attention.

T&C 360i Session

Digital Advertisers: Facebook's Future: What Marketers Need To Know Today

What Others Had to Say About this Book

“This really is a GREAT book for anyone who needs to learn about relationship marketing. It's easy to read and has tons of great tips. I've even recommended it to our Corporate office for all new franchise owners.” - Lindsey Hodges

“Mari has delivered a very comprehensive and insightful book on Relationship Marketing. Full of detailed information, steps to execute, references for further detail....all I can say is Wow! Even the little details...like a great reference section. Really really well done. Many books cover some aspects of Social Media and Relationship Marketing, this is the whole deal. I am a huge fan due to this book. Thank you!” - Greg Mcateer

#7

From Rachel Pedersen

I’m the Boss:

Reclaim Ownership of Your Life, Build Your Dreams, and Ditch Your 9-to-5

From the 7-Figure Breadwinning Woman & award-winning social media strategist Rachel Pedersen, I'm The Boss is your roadmap to discovering what you truly want in life, and how to take the first action steps!

Act like a boss, think like a boss, work like a boss—we all hear the clichés thrown around with the word, but what does it mean to be in charge of your life? How can you actually bust through the lies and programming that tells us to NOT dream? And what does the first step look like?

So many of us are waiting to live out our dreams until this so-called promise of retirement, essentially allowing our bosses to be the bosses of our entire lives, including the timeline on which our dreams are going to be created.

I'm The Boss is a quick-read, study, and implementation book that will teach you how to:

  • Reclaim Ownership of Your Life - what does it mean to BE THE BOSS - of your life?
  • Build Your Dreams - maybe you've forgotten what the dreams look like - or forgot how badly you want to do that one thing. What better time to start than now?
  • Ditch Your 9-to-5 - IF you've ever had a desire to quit your day job and build your own deal, this is your sign - the time is now!

About the Author

I’m Rachel Pedersen, ‘Queen of Social Media’. I am an expert in all things social media - like literally every platform! I delight in empowering businesses with social media strategies that support MASSIVE, needle-moving growth…

… & I teach busy parents (like me) how to find freedom by becoming SUCCESSFUL social media managers - without sacrificing the things that matter most - including family, friends, and their dreams.

T&C 360i Session

Conversational Marketers: Getting Started With TikTok: Leveraging 15-Second Attention Spans

What Others Had to Say About this Book

“I can not give this book enough stars. There is no fluff (nonsense) Rachel gets straight to the point. Bonus and my favorite part- there is NOTES sections. I love that I was able to take notes in the same place as I found inspiration. I highly recommend!” - Desiree Grimaldi

#8

From Tom Breeze

Viewability:

Harness the Power of YouTube Ads and Be There for Your Customer — When It Really Counts

Despite companies today adapting to the digital ad age, there’s one area of the business that still eludes many: the power of YouTube. However, in an information-saturated environment, YouTube’s mix of targeting, video, and immediacy—along with the ability to personally influence customers—can be the key to catapulting a brand above its competitors to deliver measurable, notable results. 

Video-advertising specialist Tom Breeze has helped countless clients and brands create digital campaigns with amazing ROIs. In Viewability, he combines psychological research and time-tested tips to give you the secrets to YouTube advertising, which include finding selling moments, capitalizing on timing, varying ads based on customer types, maximizing reach, perfecting the creative, and more. There’s a huge audience waiting on YouTube, ready to engage with you and buy your product. All you need to do is learn how to connect with them in a whole new way.

About the Author

Tom Breeze is founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international brands. With a "Pay for Results" financial model, Viewability and partners are now the highest-spending performance-based YouTube advertising company worldwide. Tom is also a speaker and consultant, teaching businesses worldwide how to advertise successfully on YouTube.

T&C 360i Session

Digital Advertisers: The 3 Keys You Need To Crush It with YouTube Ads 

What Others Had to Say About this Book

“I've had the privilege of working with Tom Breeze and his team and Viewabilty. They are tops when it comes to scripting videos and setting up campaigns for your sales funnels. If you've been scared or YouTube, or blew it off as the thing only kids use, then get excited, because Tom is about to give you a major advantage over all the other business owners thinking the same.” - KevRog23

“I started highlighting important concepts until I realized that I was highlighting about 75% of the paragraphs/words. Rarely is there a book that is packed with great tips and concepts that you may as well just re-read it again in its’ entirety because there’s not a lot of “fluff”. My kind of book. Bravo, Tom!” - Scott Clements

#9

From Ryan Levesque

Ask:

The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions—and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market.

About the Author

In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy...

Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book.

Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.

T&C 360i Session

Growth Hackers: The 3 BIG PIVOTS We Made in 2020 to Generate an $8.59 Million Product Launch in the Middle of COVID-19

What Others Had to Say About this Book

“I'm sceptical to buy books that help you to improve and the kind of "give it all" for £6. However, I have to say that Ryan gives a lot of insights that you can apply to your business. The downside of the book: The first half of it is a waste of time but the second half of the book is that good that deserves 5*” - Federico

“There is a great deal of solid, actionable information in this book. I am not yet sure exactly how to apply it in my business but I certainly intend to work it out! As someone who is not temperamentally a "data geek" the nuts and bolts may be challenging but it seems worth the effort to me. Well written with none of the hype that characterises so many books in this genre.” - Stephen

#10

From Mike Rhodes, Bryan Todd, and Perry Marshall

Ultimate Guide to Google Ads

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

About the Authord

Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.”

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google Ads, Google Analytics, and website conversions.

Bryan Todd is an international marketing consultant and Google Ads expert.

T&C 360i Session

Digital Retailers: 21 ways to make Google Shopping more profitable in 2021

What Others Had to Say About this Book

“Perry Marshall is the best at teaching marketing and business. This book is so valuable that he can charge so much more for it. This book will help my business take off. Google Ads and Facebook ads should be part of every business and Perry Marshall’s ultimate guides are a must to learn the ropes.” - NYgirl

#11

From Karl Sakas

The In-Demand Marketing Agency:

How to Use Public Speaking to Become an Agency of Choice

Want great clients coming to you at your marketing agency, instead of having to chase after them? This book is for you!

When you share useful advice from on-stage, the audience sees you as a helpful, authoritative marketing expert—not as a salesperson.

In this book, you'll learn where to find places to speak, how to create a talk that audiences will love, what you can do to stand out from other speakers, how to improve your chances of getting follow-on business, and more.

Don't have lots of time to read? This book is short, to the point, and designed to be readable in 1-2 sittings. Yet it's organized to make it a helpful reference in the future, as you build your speaking platform.

The advice is based on author Karl Sakas' experience as a speaker for nearly 20 years, as an advisor to clients using speaking to build their digital marketing agencies, and as someone who books speakers for a large marketing association.

About the Author

Karl Sakas helps agency owners increase their profits and reduce their stress, by conquering growing pains. He's worked in digital since the days of dial up.

As management consultant and executive coach at Sakas & Company, Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of "Made to Lead," "The In-Demand Marketing Agency," and more than 350 articles on agency management.

When he’s not helping clients, Karl volunteers as a bartender on an antique train. He lives in Raleigh, North Carolina, USA. Learn more and get free resources at SakasAndCompany.com.

T&C 360i Session

Agencies Only: Grow Your Agency in 2021 by Fixing 2020 Profit Leaks

What Others Had to Say About this Book

“I really enjoyed the practical, step-by-step experience from a guy who has spent many years building up his career as a public speaker - all-the-while getting new business from his efforts. This book feels like a gift; the knowledge within is worth hundreds or even thousands of times the cost of the book when you consider how much time it would take you to learn it on your own (and the trial and error that would come with this path), or to have the author instruct you in person at his hourly rate. In other words, if you want to start booking speaking gigs, buy this book!” - Casey

“After seeing Karl speak at Inbound '15, I immediately ordered his book. He's a phenomenal speaker that just seems to get it all right, and in this book, he shared his secret sauce. After reading, I feel like I could be at the same speaking level as Karl. Btw - This book is not just for agencies.. It's for any professional that knows they need to step up their speaking performance in order to better their business. My respect for Karl has exponentially grown after reading "The In-Demand Marketing Agency" - Seriously, but it now.” - Robert J Ruffolo

#12

From Kim Walsh Phillips

Ultimate Guide to Instagram for Business (Ultimate Series)

Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. 

From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.

About the Author

Kim Walsh Phillips is the CEO of Elite Digital Group, a direct-response digital agency. She is the co-author of No B.S. Guide to Direct Response Social Media Marketing, an award-winning speaker, blogger, podcaster, author, and strategist.

T&C 360i Session

Digital Advertisers: The 5 Launch Hacks We Discovered that Increased Sales 234% Without Spending More in Ads

What Others Had to Say About this Book

“So I finished the book AND it exceeded all of my initial expectations! Kim W Phillips does an amazing job of explaining every little detail necessary to get Instagram up and running. The guest contributors were also phenomenal, e.g.: Don't know what a sales funnel is or how to build one, Ollie Billson explains the whole process step-by-step. Wondering how to monetize the people you attract through Instagram? Dave Dee will teach you how to make the sale to MANY instead of just one at a time. Codie Sanchez shows us how to grow a legendary list through Instagram...need I say more? How about Kim's 21 Day Blueprint to succeed at Instagram! Monday morning is Day 1 for me. Get the book and wish me success, I do the same for you!” - MTF

“Kim & her team are among the handful of leading companies that I follow for actionable strategy and execution in the world of digital marketing. Ever since I first heard her appear as a guest on the perpetual traffic podcast, I have been follower (and implementer) of her strategies. Quite frankly, if you want to learn from a company that is actually in the trenches DOING this business - you owe it to yourself to invest your time and money into this book & your business. Cheers to another content-rich, actionable book full of strategy that will actually get you and your clients results. Thanks for all that you do Kim & team!” - tomtran22

#13

From Jay Abraham

Getting Everything You Can Out of All You've Got:

21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

About the Author

Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He lives with his wife and children in Palos Verdes, California.

T&C 360i Session

Big Ideas: Bedtime Stories for Business Owners: Find the Motherlode of Wealth in Your Business

What Others Had to Say About this Book

“It is packed with logical and pragmatic approaches. It is all about taking care of business and not being a timid,nice peddler hoping to get some sales tossed in your direction. I loved it's wisdom and maturity in the stories. One of the five best I have heard or read in 30 years of consistent development. (Influence by Cialdini, How To Win Friends and Influence People by Dale Carnegie, 100 Five Minute Lessons in Selling by Rodney Young (used for $1), Getting Naked by Pat Lencioni) I know no one asked, but you might have been wondering.” - Richard P. Sanders

“Most books I read on business are more theoretical, but this book is epic in that it gives you things to do right away. I LOVED IT. Get it, you won't be disappointed. This was my first interaction with the book and I"ve only ever heard people talk about how Jay is a legend, and once you read his book, you get why.” - Brandon Breshears

#14

From Dan Fleyshman

How To Set-Up Your Business For Under $1000

Buy this book. It is time to invest in yourself. This book is for you, IF...

1) you're an aspiring entrepreneur

2) you have a great idea but you just don't know where to start

3) you've never started a business before

4) you want to learn the basic and advanced methods of starting a business

5) you have the desire to learn, to search for that one nugget of information that will change your life.

Here's why we're qualified to help you: We've done tens of millions of dollars in retail sales. We've done millions of dollars in online sales. Together we own over 3 dozen businesses.

That is 36 different profiles & personalities, 36 different business plans, 36 different sets of problems, and 36 different sets of solutions. That's 36 businesses worth of experience. Your success depends solely on how prepared you are. The answers are all in this book. The rest is up to you.

About the Author

Dan Fleyshman is the youngest founder of a publicly traded company in history. At the age of 23, after selling 15 million dollars worth of clothing in six department store chains and surpassing expectations with his 9.5 million dollar licensing deal with STARTER apparel, Mr. Fleyshman launched the “Who’s Your Daddy” energy drink into 55,000 retail stores and military bases. In 2010 he launched Victory Poker and built the third largest team of professional players out of the 550 poker sites on the market.

T&C 360i Session

Content Marketers: How to Build Omnipresence on Social Media

What Others Had to Say About this Book

“I love love love this book. I am an entrepreneur and knowing the ins and outs of saving money is an ultimate goal in any small business start up. I've learned that you do not need a thousands or millions of dollars to start a business. All these years, I've been slaving, working for other people getting burned out. I never knew it was so easy to start your own business and very inexpensive as well. This book has help me start my own business and taking the initiative to self market the business as a turn out. Everyone should take the time out to read this book even if you don't plan to start your business as yet.” - Wild Beauty

“Worthwhile outline of what it takes to get a startup running. If you have had a business before, you may want something more in depth, but as far as outlining the key ingredients to starting a business this book is invaluable. Lots of resources, and a very straightforward step by step guide to getting your company started, developed, marketed and maintained. Like I said, covers all the bases and will definitely fill you in on any basic gaps you have in understanding the startup process, and will point you in the direction of all the requirements for running a business, if not fully describe them. If you are looking for the foundation or for the push to get started, this is a great book for you.” - Pa Holm

#15

From Matt Wolfe and Joe Fier

Evergreen Wisdom:

Daily Habits & Thoughts To Optimize Your Business & Life

When it comes to business, we believe that the mental game is just as important, if not more important, as the tasks and tactics that you do in your business. You don’t need another tool. You don’t need another course. You don’t need anything outside of yourself. You have everything you need to take your business and your life to whatever level you wish to take them to. It’s already inside of you.

Over the last ten years, marketing veterans Joe Fier and Matt Wolfe have chronicled their insights and actionable tactics to master their mental game and grow their businesses. Now these tips and practices are distilled into one “playbook” for you to pick through and implement.

About the Author

Joe Fier and Matt Wolfe advise businesses on how to systemize their marketing efforts and increase their revenues. Coming from a successful background of co-founding a full-scale marketing agency generating over $100 million in sales for clients, their passions are to simplify and leverage. Now the duo focuses the majority of their efforts teaching their strategies to many through their monthly printed Evergreen Profits Letter and weekly podcast, Hustle & Flowchart.

T&C 360i Session

Content Marketers: How to Repurpose Your Existing Content Into Subscription Revenue

What Others Had to Say About this Book

“I subscribe to their Evergreen Profits Newsletter, and the content is worth way more than I pay. This book was a nice perk of the subscription. Lots of common sense business advice and encouragement to "just do it," and to "think big." This is a great book to read for someone who is on the fence about starting a business, a blog, a book, etc. If you need encouragement to take the leap, this is the book for you!” - T. Bushaw

“There I was. Sitting alone next to my campfire...just a man, my dog, and this amazing book. With the sounds of nature chirping in the background and jumped right into this book knowing that within these pages were the keys to my survival. No, not my survival in the forest on topics like how to find food and shelter or fight off a bear. Inside THIS book were the keys to my survival in business. Evergreen Wisdom is a collection of articles that Matt and Joe have compiled over the years and is an invaluable resource for building a successful business. Over the course of my wilderness weekend I devoured every chapter of this book and it was well worth the investment. I highly recommend Evergreen Wisdom and encourage you to also take action on the Wisdom they deliver.” - Chris Martinez

#16

From Michael Hyatt

Your Best Year Ever:

A 5-Step Plan for Achieving Your Most Important Goals

We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner--and then, more often than not, they get forgotten. New York Times bestselling author Michael Hyatt wants readers to know that it doesn't have to be this way. In fact, he thinks that this is the year readers can finally close the gap between reality and their dreams.

In Your Best Year Ever, Hyatt shares a powerful, proven, research-driven system for setting and achieving goals. Readers learn how to design their best year ever in just five hours

- three simple ways to triple the likelihood of achieving their goals

- how to quit-proof their goals

- what to do when they feel stuck

- and much more

Anyone who is tired of not seeing progress in their personal, intellectual, business, relationship, or financial goals will treasure the field-tested wisdom found in these pages.

About the Author

Michael Hyatt is the Chief Executive Officer and founder of Michael Hyatt & Company. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. 

Under his leadership, Michael Hyatt & Company has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus, and The Vision-Driven Leader. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren.

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What Others Had to Say About this Book

“In a clear , logical way Michael guides you through his goal setting process, supported by helpful anecdotes and examples which bring to life a clear pathway to follow with confidence to make each year your best year ever. The book is not just about work goals and includes the need to set goals in our personal lives as well.” - J. J. Noad

“Brilliant concept wisely articulated. So many great reference points to ensure you stay on track. I also brought the Full Focus planner which is at my side daily. No matter where I am it's always there reminding me of the things I set out to do. And I do them.” - Sean

#17

From Pedro Adao

The Finished Life:

An Adventure into Identity, Purpose, and Power

What is the finished life?

The Finished Life is the life you would dream of having, if you believed it were actually possible. A life of passion, joy, and significance; where potential is realized, and dreams are fulfilled.

Through deep personal revelation, and years of intensive research, Pedro Adao clearly and powerfully presents the beliefs, processes, principles, and methods that were at work in the historically most impactful life ever lived.

If you desire to live a life of massive positive impact, that will only grow in its significance with the passing of time, then come and learn the timeless principles and strategies offered in The Finished Life and let them serve as your personal roadmap into your truest identity, purpose, and power.

About the Author

Pedro Adao is the leading marketing expert and authority on the subject of challenges.

5X 2 COMMA CLUB WINNER.
BEST SELLING AUTHOR.
100X FOUNDER.

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What Others Had to Say About this Book

“This book is a confirmation for me, I was always convinced by my understanding of God’ s word that the divine capacity / ability / potential that was given to us before the foundation of the world can be found/regained/ take-back by gazing to and resting on the finished work of Jesus Christ. So. If you are tired, you are searching and desire to fulfill your purpose in live and make a tremendous impact in this world, I recommend this book to you, you need to read and apply the hidden treasure you will learn from this book in your life” - Sherly

“I assumed this book would be of the typical self-help genre, utilizing the best science and secular learning to produce better life situations. I soon discovered that this book and study was of a different nature... Rooted in spiritual learning through a deep examination of the life of the Creator and Savior of mankind. I believe this is significant because I believe that when personal development extends to include this spiritual realm, it is no longer just what one can do through their own best efforts, or even their efforts coupled together with the compounding efforts of networks of the best and brightest human minds. Instead, one's potential extends to all of the above plus a coupling to the unending growth, power, and progress of Deity. As eloquently and profoundly stated by a teenage youth at my church, 'anything plus infinity equals infinity'.” - jstoddpdx

#18

From Sean Cannell

YouTube Secrets:

The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. 

In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn - The seven essential ingredients for a profitable channel - New strategies for getting views and subscribers - Ten ways to make money on YouTube - And much more Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.

About the Author

Sean Cannell is a YouTuber, international speaker, and coach that helps entrepreneurs build their influence and income with online video. 

Sean's YouTube channels have over 1,000,000 subscribers, his videos have been viewed over 100 million times and he has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes.

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What Others Had to Say About this Book

“It not just he algorithm and fast cash. Video Influencers helps noobs & pros to improve their game. Glad I bought this book in a well organized fashion. The book could have been longer & used more colorful stories. Great guys!!! I met them in person - the real deal & approachable.” - Brian Perez

“I've been a successful youtuber for just over a year now but was struggling with just why some of my videos get a huge amount of views while others really struggle. Found the answer in the pro tips! That alone made it worth the read.

While it is certainly aimed more at beginners, there is still a lot of interesting ideas in there and does open your mind to new ways doing things and the inspiration to re-design your channel.” - moocharoo

#19

From Perry Belcher

Import Export Business Plan:

How To Import From China Using Other People's Money

Import export business plan from this veteran China importer reveals his bullet proof formula for importing Chinese products for .27 to .32 cents on the wholesale dollar - Risk Free!

If you’re thinking about getting into the import-export business this may be the most important letter you'll ever read… Why?

Because the import-export business is extremely lucrative, exciting and prestigious. However, without the right information and being armed with the right tools, it’s easy to lose big in the import business.

About the Author

Follow Perry Belcher, and you will gain insight to marketing, sales, business growth, and business development that you wouldn’t gain elsewhere. Join our list and receive an article written by the man himself every week. Follow our Facebook group and get to know him as the hilarious, faux-misogynist, that we have grown to love and respect.

You’ll be shocked…Not all marketers are d-bags. Perry Belcher, arguably the greatest marketer on the planet, is the guy you work with to guarantee your greatest success, and also the kind of guy you’ll want to grab a beer with afterwards.

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What Others Had to Say About this Book

“Perry is brilliant when it comes to selling. He is the guy that all the top guys study. I read or watch any material that he puts out. I have been importing for a year now and thought I knew a lot. This book is going to save me so much money in the next year. Thanks Perry.” - Mark

“This is a goldmine of practical information from someone who works at the pointy end of importing. Don't even think of starting an import business (especially from China) without reading this book.” - Peter Reuter

#20

From Lisa Nichols

No Matter What!:

9 Steps to Living the Life You Love

From bestselling author and motivational speaker Lisa Nichols comes a unique and powerful inspirational program that will both move you and empower you to realize your dreams. Millions are trying to live by The Secret's Law of Attraction, but the truth is it won't work unless you flex your all-important "bounce-back" muscles, which give you the ability to successfully navigate life's speed bumps.

By developing and toning her own bounce-back muscles at critical points in her life, Lisa found the power to become her authentic self and achieve everything she dared to hope for. Now, in No Matter What, she offers a groundbreaking program that outlines these 9 Steps or "muscles", which include among others your Confidence, Faith-in-Myself, Honesty Out Loud and Forgiveness muscles, and explains how anyone can use them to achieve happiness and off-the-charts success. 

In this powerful guide Lisa Nichols introduces her dynamic plan, shares her own remarkable story, and prescribes specific exercises and action steps to inspire readers to learn from their past and move toward a courageous future.

About the Author

Lisa Nichols started her company in her living room in 2000 and has taken it international while doing millions of dollars in business along the way. She is the co-author of two bestselling titles in the Chicken Soup for the Soul series, one of the leading teachers featured in the hit DVD The Secret, an entrepreneur and a specialist in spiritual and personal development. 

Nichols is the founder of the corporations Motivating the Teen Spirit and Motivating the Masses and has received numerous awards for her social contributions.

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What Others Had to Say About this Book

“This is not only an excellent read, but an excellent book that aids in putting the concepts presented into action. The exercises are practical and dig deep into personal healing and setting yourself up for the dreams you want for your future. Lisa speaks and writes as if she's walking with you along your journey - I highly recommend.” - Edda

“Lisa Nichols style of writing makes this book not only inspirational, but easy to read. The author reveals a lot about her own life and how she overcame her problems and obstacles in life. At the end of each chapter are inspired action steps and essential actions you can take and put into your own life to achieve the successful and fulfilling life you deserve.” - Felicity Thomas

#21

From Emily Hirsh

Ignite Your Impact:

The Entrepreneur’s Guide to Using Facebook Ads to Build an Audience of True Believers, Make Millions of Dollars, and Spread Their Message like Wildfire

Trying to use Facebook Ads to hit seven figures with your business? Ready to stop playing small with your marketing? Ready to get your brand in front of millions of people while maintaining your authenticity?

Master the most effective and cost efficient way to market and sell to your ideal customer using strategies that have been tested with over $18M in ad spend and $100M in generated revenue. Emily is the CEO and founder of Hirsh Marketing, a digital marketing company that supports game-changing entrepreneurs with their marketing using the tried and true Hirsh Process.

In this book she will teach you to:

Answer critical questions before you spend a penny on ads.

Build a following that doesn’t just represent a number but actually brings sales to your business

  • Master your customer journey and lead generation strategies
  • Become a retargeting ninja and double your profit with specific sales ads
  • Track and optimize your results so you can scale your revenue.

Grab your copy today so you can reach more people and make more money than you ever have before!

About the Author

Hi! I’m EMily Hirsh, the CEO and Boss Mama of Hirsh Marketing, and I’m here to help YOU stay in your zone of genius.

Because it’s MY zone of genius to remove the overwhelm of digital marketing and execute ridiculously effective (aka profitable) strategies to skyrocket your business beyond your wildest dreams.

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What Others Had to Say About this Book

“I thought Emily's book was fantastic! A quick read that was easy to digest but full of actionable tips and strategies. I have been in the marketing industry for over 15 years and love to read industry books from all perspectives. Emily has a unique approach to marketing, and even as an experienced marketer myself, I walked away with a few tips I plan to implement in my own business. Emily is a very talented writer and I look forward to future books from her!” - loves2read

#22

From Rachel Miller

The Art of Showing Up:

How to Be There for Yourself and Your People

If you’re having trouble connecting with those around you, know that you’re not the only one. Adult friendships are tricky!!! Part manifesto, part guide, The Art of Showing Up is soul medicine for our modern, tech-mediated age. Rachel Wilkerson Miller charts a course to kinder, more thoughtful, and more fulfilling relationships—and, crucially, she reminds us that “you can’t show up for others if you aren’t showing up for yourself first.” Learn to lead fearlessly . . .

  • define your needs, reclaim your time, and commit to self-care
  • ask for backup when times are tough—and take action when others are in crisis
  • meet and care for new friends, and gently end toxic friendships
  • help your people feel more seen (and more OK) overall!

About the Author

Rachel Wilkerson Miller is a queer Black writer, the author of The Art of Showing Up and Dot Journaling—A Practical Guide, and the deputy editor of VICE Life. Previously, she was a senior lifestyle editor at BuzzFeed for four years. Along with VICE and BuzzFeed, her writing has appeared in The New York Times, Huffington Post, and SELF, and she’s been a guest on NPR, the Today show, and Good Morning America. She lives in Brooklyn.

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What Others Had to Say About this Book

“This book was well written for those who want to know how to show up and support friends and acquaintances - and how you can politely but firmly stand up for yourself in friendships and groups. The examples she uses were sometimes goofy, sometimes serious, but actually gave me some great feelings and deeper thoughts about how I interact and support people, and how I can “show up” when I can’t physically be there. Definitely worth a read!” - Gina Carlson

“The Art of Showing Up is one of those books that I didn't realize how much I needed until I read it. (In fact, I've already referred to it twice for advice since getting my copy a couple of weeks ago.) This book includes the usual friendship advice—on making friends, on breaking up with friends, on dealing with conflict—but it also touches on situations I've never seen written about so practically: how to ask someone which pronouns they use, how to talk to a friend through infertility or miscarriage, how to comfort a friend who's loved one is incarcerated. Where so many books drop the ball, Rachel truly writes with every person and situation in mind. This is such a valuable resource and I can't wait to subtly gift it to everyone I know.” - Gyan

#23

From Pat Flynn

Superfans:

The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

Customers, followers, subscribers.

It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become Superfans.

Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don't need to change the entire world to build a successful business; you just need to change someone's world.

People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

About the Author

Pat Flynn is a popular podcaster, author, and founder of several successful websites, including SmartPassiveIncome.com, where he helps people build thriving online businesses. He has been featured in Forbes and in The New York Times for his work.

He calls himself "The Crash Test Dummy of Online Business" because he loves to put himself on the line and experiment with various business strategies so that he can report his findings publicly to his audience. He is also the author of Let Go and Wall Street Journal best seller Will It Fly?. Pat lives in San Diego.

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What Others Had to Say About this Book

“From the moment Pat Flynn introduces us to the Superfan Paradigm to the last sentence of the book, he spells out the journey involved in creating the lifeblood of a successful business – Superfans. This book is a must-read not just for business owners but also for writers, musicians, YouTubers, podcasters, and other creative personalities.” - Alan Jackson

“This book said some great thing and made some really great points, but I don't feel like it's intended for some business types the author claims. You can easily implement these strategies if you provide practical solutions for customers, but what if you're an artist or fiction writer? How do you find the words people use to describe their problems or create quick wins they can do when your business doesn't deal with solving people's problems, but merely provides entertainment? Recommend this book though!”- A.C.

#24

From Cameron Herold

Vivid Vision:

A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners.

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how.

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture.

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

About the Author

Cameron Herold is known around the world as THE CEO WHISPERER.

He is the mastermind behind hundreds of companies' exponential growth. Cameron's built a dynamic consultancy- his clients have included a 'Big 4' wireless carrier and a monarchy. What do his clients say they like most about him? He isn't a theory guy- they like that Cameron speaks only from experience. He earned his reputation as the business growth guru by guiding his clients to double their profit and double their revenue in just three years or less.

He has 5 books available on Amazon: Double Double, Meetings Suck, Miracle Morning for Entrepreneurs, Vivid Vision, and Free PR

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What Others Had to Say About this Book

“Having first heard of the Vivid Vision when reading Cameron's other book - Double Double - I implemented it 5+ years ago. It has made a huge difference in multiple businesses. Aligning and sharing your vision with your team has a huge impact. Vivid vision provides even more detail, examples, and strategies for deploying within your organization!” - Kirk Drake

“It’s not exactly a new idea to have a documented vision for the future of your business but this book unpacks the detail and explains very well how to build a vivid vision. I’m going to start on my own VV straightway!” - Alan Smith

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