As a small business owner, one of the biggest challenges you face is the battle against your Big Box Competitors. They can afford to run more ads, offer lower prices, and can make a splash in the marketplace faster and bigger. But, don’t despair, there are some things you can do to help you pull ahead when it comes to grabbing those local customers.
So let’s take a look at some proven marketing strategies that have been used successfully by companies of all sizes to drive sales and carve out their piece of the market.
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SEO is a complex discipline. In 2017 it’s set to become even more of a broad skillset, with SEOs wearing multiple hats. You’ll see SEOs switching from being a content marketer one minute, to a technical ninja the next. An SEO is increasingly also a CRO (conversion rate optimizer) and an UX (user experience) specialist.
By optimizing websites for conversions and users; and not just chasing after more web traffic, you’ll have a more lasting impact on your digital profile. Here are some key lessons that all SEOs can take from CROs. (Because let’s face it – we all need to learn how to do better SEO with people and sales at its heart). ……… Read More >>
You hear it all the time… use more pictures! People are visual learners. Articles and posts with images convert higher. Use infographics.
But what does all that mean? One of the most popular types of image that people use is an infographic. It’s a big image that conveys information that is typically complicated in a visual way.
Here, let me show you…
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For the modern entrepreneur in an always-connected everywhere world, it can be insanely hard to find quiet time to relax and get away from the office.
You find yourself checking emails before you’ve even gotten out of bed in the morning, replying to emails during bathroom breaks, and making calls while you’re driving between appointments. In the middle of all that chaos, you hear about this thing called a “Work-Life Balance” and you think there’s no way it’s real. You’re not alone in your struggle.
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As an entrepreneur, marketing is just one of many things you have to do each day to keep your company strong and growing.
There are almost too many options, and not enough hours in the day to find the right ones. Billboard, magazine ads, radio spots, TV commercials, expos, conventions, networking events, speaking engagements, and the list goes on and on.
What you really need is a core set of principles that can outline an effective strategy for your marketing so you can keep it all on track without losing your mind. Thankfully – that’s exactly what Inbound Marketing is. And these 10 bloggers help you learn it from top to bottom with great articles and examples you can follow! ……… Read More >>
To quote Einstein, “Anyone who has never made a mistake has never tried anything new.”
Every mistake is an opportunity to learn and improve. But as an employer, we really hate giving negative feedback to our employees. We know they don’t want to hear it and we worry about crushing their morale.
In fact, many employers struggle with giving any feedback at all – good or bad. If you’re not providing feedback, then it’s likely that 4 out of 10 of your employees are actively disengaged in their jobs. This obviously isn’t helping you, your company, or them. So let’s look at what you can do to turn this trend around: ……… Read More >>
LinkedIn might not have as many users as Facebook and Twitter. But it does have a strong core user group that makes it great sales tool for businesses and sales professionals.
Let’s look at how you can leverage it to increase your sales opportunities, identify qualified prospects, and expand your professional network. ……… Read More >>
Humans have a long history of reading and trusting written words. As a child, you learned about the world from books. As an entrepreneur struggling to grow your business, you read even more.
So let me show you how to grow your business by becoming a writer yourself. ……… Read More >>
If you have a website, but it’s not bringing in new leads for your business, then it might be time for a redesign. Your Home Page is the digital front door to your business. For many of your customers it will be one of their very first impressions of you.
Because of this, it’s important to make that first touch a good one. So let’s look at what you can do to make it better. ……… Read More >>
Designers are an important asset for your company. Whether you choose to hire in-house or outsource, they are responsible for your business brand. It’s important that you pick one with the skills to do the work you need, and one that just gets you.
You don’t have to have a good eye for design to find the right fit for you… especially once I arm you with these 8 powerful questions to ask your design in your interview. ……… Read More >>
Every time you’re surfing the web or getting your daily social media fix, you click on things. Lots of things. And you hop around from one page to the next page to the next page. Some of those clicks cause you to give away your contact information or your hard-earned dollars. ……… Read More >>
You know people shop and check out businesses online. You know you need to be able to get leads online. But everything you try just seems to be a waste of time and money. And worst of all – you aren’t even 100% sure why it’s not working, or what’s not working, or what to do differently.
If that sounds like you, then keep on reading and let’s look at what you can do about it!
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Every business has a sales funnel. Literally. (I mean it.) Even if you don’t know what one is, you have one.
A Sales Funnel basically refers to the path that people follow as they go from being random people on the planet to cherished customers that contribute to your business bank account.
A leaky funnel means you have people getting away that would otherwise choose to buy. So how do you stop the leaks and keep them (and their dollars)? Let’s take a look! ……… Read More >>
Getting your business off the ground on social media can be a real pain in the (you know what)!
There are so many steps and so much information about the “right” way to do it that it’s hard to even figure out which direction to go. So instead of just throwing out the same old advice, this article is geared for the self-made business owner wearing too many hats that doesn’t have time for the crap and needs someone to get straight to the point. If that sounds like you, then let’s get this show on the road already! ……… Read More >>
Before you can even suck down your first cup of coffee in the morning, you’ve already made more decisions than you can keep up with. Even basic decisions like what to wear involve glancing at a calendar to see what appointments and events you have booked.
It can be overwhelming and can actually paralyze your business when you can’t get through them fast enough. I’m going to share some of my best tips that help me get through my days while keeping my sanity and growing my business. ……… Read More >>
If you do any kind of marketing at all for your company, then I’m sure you’re already aware of how hard it is to get in front of your target customers. What about when you finally did get their attention… did you realize that you’d have an easier time trying to hold the attention of a goldfish than you would on keeping a human focused? With decreasing attention spans it can feel like you’ll never get your message through and bring in more customers.
Take a look at this infographic from Wyzowl to get up to speed on some of the facts about human attention spans and learn some tips on how to combat it! ……… Read More >>
By now it’s safe to say that Pokémon Go has completely captured the nation’s attention, and has users logging in unprecedented miles around their hometowns, looking for augmented reality creatures throughout the local landscape. In just a matter of weeks, Pokémon Go has swept the country faster than a wind-driven wildfire and already has more daily active users than Twitter.
As a small business owner, do you see an opportunity here? Your marketing department personnel should recognize that even a modestly creative campaign has the potential to drive enormous traffic to your business by capitalizing on this phenomenon. In this article, an overview of the game will be provided, and we’ll offer some ideas on how you might take advantage of the tidal wave of interest in Pokemon Go, to bring in more traffic and more conversions. ……… Read More >>
Whether you have an E-Store as your main source of income, a side business, or to sell items from your physical store, there are some things that every store needs to have to succeed online.
So here are a few tips to help you get ahead: ……… Read More >>
Landing Pages are often misunderstood by the people that want them, and the people that create them. There are a lot of definitions floating around out on the web… the simplest one is that a landing page is any page on a site that a visitor might “land” on.
The problem with that definition is that it’s too broad (by that definition the page you’re on right now would be a landing page.) And that definition doesn’t really help you to create one that works.
So, let’s look at a practical definition of what a landing page is and how you can use them. ……… Read More >>
So, you’ve tried to market your company online… you’ve written posts on Facebook, you shared some quotes on LinkedIn, and you’ve put out some random stuff on your blog…
… but for some reason…
… It’s just not working!
I see this a lot, and most of the time, there’s one very simple reason… ……… Read More >>