Five Fails to Avoid When Hiring Marketing Agencies


Ever notice when a company’s website looks the same on a phone as well as on a large-resolution monitor? Maybe you’ve heard a business owner complaining that they get stuck on hold every time they have a question about their advertisements? If you have, then you’ve come across two common and critical mistakes businesses make when they hire on a marketing agency.

Oftentimes, budget constraints or a harried schedule can lead to small businesses just hiring whoever they can to handle their online marketing…which leads to the aforementioned shouts of anger every time they have to hear that hold music again. Check out these five common mistakes businesses make in regards to their marketing agency, and more importantly, how to avoid falling into those same traps! ……… Read More >>


Three Keys for Unlocking More Online Sales


Business slogans on a road and street signs

The site is done, the ads are out, and the sales are…eep…not good. What gives? Why is it that your lovingly-crafted internet inhabitancy isn’t bringing in the customers by the millions?! The easiest place to start is thinking about aspects of how your business is presented online and in what ways these can make your search ranking (and, ergo, your sales!) skyrocket. Specifically, there are three facets that demand particular study: your leads, content and methods of converting who visits into paying customers. Here are some tips for making these advertising aspects more effective: ……… Read More >>









10 Awesome Marketing Blogs You Should Read


As an entrepreneur, marketing is just one of many things you have to do each day to keep your company strong and growing.

There are almost too many options, and not enough hours in the day to find the right ones. Billboard, magazine ads, radio spots, TV commercials, expos, conventions, networking events, speaking engagements, and the list goes on and on.

What you really need is a core set of principles that can outline an effective strategy for your marketing so you can keep it all on track without losing your mind. Thankfully – that’s exactly what Inbound Marketing is. And these 10 bloggers help you learn it from top to bottom with great articles and examples you can follow! ……… Read More >>


Why Your Employees Need Negative Feedback [infographic]


To quote Einstein, “Anyone who has never made a mistake has never tried anything new.”

Every mistake is an opportunity to learn and improve. But as an employer, we really hate giving negative feedback to our employees. We know they don’t want to hear it and we worry about crushing their morale.

In fact, many employers struggle with giving any feedback at all – good or bad. If you’re not providing feedback, then it’s likely that 4 out of 10 of your employees are actively disengaged in their jobs. This obviously isn’t helping you, your company, or them. So let’s look at what you can do to turn this trend around: ……… Read More >>

  
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A Salesman’s Guide to LinkedIn – Practical Tips


A handsome business man working on his laptop computer

LinkedIn might not have as many users as Facebook and Twitter. But it does have a strong core user group that makes it great sales tool for businesses and sales professionals.

Let’s look at how you can leverage it to increase your sales opportunities, identify qualified prospects, and expand your professional network. ……… Read More >>

  
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12 Crucial Things Your Home Page is Missing


tired and sleepy young business woman at the desk with a laptop

If you have a website, but it’s not bringing in new leads for your business, then it might be time for a redesign. Your Home Page is the digital front door to your business. For many of your customers it will be one of their very first impressions of you.

Because of this, it’s important to make that first touch a good one. So let’s look at what you can do to make it better. ……… Read More >>

  
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