I just recently closed a 6k deal from a random connection on Twitter, and I thought to myself – “social media isn’t just for brand awareness.” But of course, a lot of social media is not about selling – and so sales are more likely to be incidental and I definitely don’t suggest just focusing […]
read more >>>>
As an entrepreneur, marketing is just one of many things you have to do each day to keep your company strong and growing. There are almost too many options, and not enough hours in the day to find the right ones. Billboard, magazine ads, radio spots, TV commercials, expos, conventions, networking events, speaking engagements, and the […]
read more >>>>
On paper, the idea that you can automate your marketing campaigns and still make money might sound a bit like the search for the Holy Grail. Most business owners and marketing managers immediately begin to visualize a sophisticated A.I. taking over and trying to sell to their customers for them. While Marketing Automation software does help […]
read more >>>>
The holidays are officially upon us! This means last-minute shopping, family get-togethers, and of course – office holiday parties. Whether you’re looking forward to your company’s holiday party or deeply dreading it, likely depends on the culture at your office. However, regardless of the culture your company has, you’re bound to meet some of the classic […]
read more >>>>
Saying no at work can be uncomfortable and intimidating. We don’t want to disappoint our boss or colleagues and we don’t want to miss out on potential opportunities to advance our careers. Because of this, many of us wind up taking on too much and overworking ourselves. These are instances where it would actually be better […]
read more >>>>
Big box stores may have deep pockets to spend tons of money when it comes to marketing and advertising, but the small and medium sized businesses do have a “one up” on the big businesses – they can pivot quickly. Pivoting is very important in the world of business; if a strategy to reach their target […]
read more >>>>
You use it. Your grandma uses it. There are even numerous pages dedicated strictly to cats. Regardless of content, Facebook reigns as one of the largest platforms in the world, and any business – regardless of size – cannot resist the temptation to put their product in front of Facebook’s two billion strong user base. […]
read more >>>>
Ever notice when a company’s website looks the same on a phone as well as on a large-resolution monitor? Maybe you’ve heard a business owner complaining that they get stuck on hold every time they have a question about their advertisements? If you have, then you’ve come across two common and critical mistakes businesses make […]
read more >>>>
The site is done, the ads are out, and the sales are…eep…not good. What gives? Why is it that your lovingly-crafted internet inhabitancy isn’t bringing in the customers by the millions?! The easiest place to start is thinking about aspects of how your business is presented online and in what ways these can make your […]
read more >>>>
It all starts in the office. It’s where the paperwork is started, finished, and either mailed or filed away. While the layout of said office is important, every employee or business owner knows that without the right tools, there is no way that company grows. The Alternative Board surveyed small business owners and found that over […]
read more >>>>