Big box stores may have deep pockets to spend tons of money when it comes to marketing and advertising, but the small and medium sized businesses do have a “one up” on the big businesses – they can pivot quickly. ……… Read More >>
FB2B: Maximizing Your Facebook Ad Efficiency
You use it. Your grandma uses it. There are even numerous pages dedicated strictly to cats. Regardless of content, Facebook reigns as one of the largest platforms in the world, and any business – regardless of size – cannot resist the temptation to put their product in front of Facebook’s two billion strong user base. That’s approximately one-and-a-half China’s population, for crying out loud! Nearly seven times as many people as are in the United States! ……… Read More >>
Five Fails to Avoid When Hiring Marketing Agencies
Ever notice when a company’s website looks the same on a phone as well as on a large-resolution monitor? Maybe you’ve heard a business owner complaining that they get stuck on hold every time they have a question about their advertisements? If you have, then you’ve come across two common and critical mistakes businesses make when they hire on a marketing agency.
Oftentimes, budget constraints or a harried schedule can lead to small businesses just hiring whoever they can to handle their online marketing…which leads to the aforementioned shouts of anger every time they have to hear that hold music again. Check out these five common mistakes businesses make in regards to their marketing agency, and more importantly, how to avoid falling into those same traps! ……… Read More >>
Three Keys for Unlocking More Online Sales
The site is done, the ads are out, and the sales are…eep…not good. What gives? Why is it that your lovingly-crafted internet inhabitancy isn’t bringing in the customers by the millions?! The easiest place to start is thinking about aspects of how your business is presented online and in what ways these can make your search ranking (and, ergo, your sales!) skyrocket. Specifically, there are three facets that demand particular study: your leads, content and methods of converting who visits into paying customers. Here are some tips for making these advertising aspects more effective: ……… Read More >>
Three Tips for a Productive Office Here, There, and Everywhere!
It all starts in the office. It’s where the paperwork is started, finished, and either mailed or filed away. While the layout of said office is important, every employee or business owner knows that without the right tools, there is no way that company grows.
Using Online Videos to Put Your Advertising In Motion
I’ve been told that I am one of the odd ones. I eat pizza with a knife and fork, I don’t really care for spicy food and I would rather read an article than watch a video detailing the same topic.
That last aspect separates me from a large swath of people. Video has become the preferred medium of information in the mobile age, and it’s not just Netflix. Some businesses may not have the means to have their own in-house studio or may be overwhelmed by the sheer number of technological options. To let that stop you from using online video for marketing may mean you’re leaving money on the table. ……… Read More >>
Six Steps to Site and Social Success
So you’ve closed the door for the night and you sit down at your computer, wondering why your boosted Facebook post doesn’t have double-digit views.
There are probably a few choice words muttered in frustration as you feel like nothing you’re doing is working. ……… Read More >>
How Small Biz Can Beat Big Box for Local Customers
As a small business owner, one of the biggest challenges you face is the battle against your Big Box Competitors. They can afford to run more ads, offer lower prices, and can make a splash in the marketplace faster and bigger. But, don’t despair, there are some things you can do to help you pull ahead when it comes to grabbing those local customers.
So let’s take a look at some proven marketing strategies that have been used successfully by companies of all sizes to drive sales and carve out their piece of the market.
What SEOs Can Learn from CROs
SEO is a complex discipline. In 2017 it’s set to become even more of a broad skillset, with SEOs wearing multiple hats. You’ll see SEOs switching from being a content marketer one minute, to a technical ninja the next. An SEO is increasingly also a CRO (conversion rate optimizer) and an UX (user experience) specialist.
By optimizing websites for conversions and users; and not just chasing after more web traffic, you’ll have a more lasting impact on your digital profile. Here are some key lessons that all SEOs can take from CROs. (Because let’s face it – we all need to learn how to do better SEO with people and sales at its heart). ……… Read More >>
What is an Infographic and how can I use them to my advantage?
You hear it all the time… use more pictures! People are visual learners. Articles and posts with images convert higher. Use infographics.
But what does all that mean? One of the most popular types of image that people use is an infographic. It’s a big image that conveys information that is typically complicated in a visual way.
Here, let me show you…
The Facts About Balancing Life & Work [infographic]
For the modern entrepreneur in an always-connected everywhere world, it can be insanely hard to find quiet time to relax and get away from the office.
You find yourself checking emails before you’ve even gotten out of bed in the morning, replying to emails during bathroom breaks, and making calls while you’re driving between appointments. In the middle of all that chaos, you hear about this thing called a “Work-Life Balance” and you think there’s no way it’s real. You’re not alone in your struggle.
10 Awesome Marketing Blogs You Should Read
As an entrepreneur, marketing is just one of many things you have to do each day to keep your company strong and growing.
There are almost too many options, and not enough hours in the day to find the right ones. Billboard, magazine ads, radio spots, TV commercials, expos, conventions, networking events, speaking engagements, and the list goes on and on.
What you really need is a core set of principles that can outline an effective strategy for your marketing so you can keep it all on track without losing your mind. Thankfully – that’s exactly what Inbound Marketing is. And these 10 bloggers help you learn it from top to bottom with great articles and examples you can follow! ……… Read More >>
Why Your Employees Need Negative Feedback [infographic]
To quote Einstein, “Anyone who has never made a mistake has never tried anything new.”
Every mistake is an opportunity to learn and improve. But as an employer, we really hate giving negative feedback to our employees. We know they don’t want to hear it and we worry about crushing their morale.
In fact, many employers struggle with giving any feedback at all – good or bad. If you’re not providing feedback, then it’s likely that 4 out of 10 of your employees are actively disengaged in their jobs. This obviously isn’t helping you, your company, or them. So let’s look at what you can do to turn this trend around: ……… Read More >>
A Salesman’s Guide to LinkedIn – Practical Tips
LinkedIn might not have as many users as Facebook and Twitter. But it does have a strong core user group that makes it great sales tool for businesses and sales professionals.
Let’s look at how you can leverage it to increase your sales opportunities, identify qualified prospects, and expand your professional network. ……… Read More >>
How to Become a Thought Leader by Writing
Humans have a long history of reading and trusting written words. As a child, you learned about the world from books. As an entrepreneur struggling to grow your business, you read even more.
So let me show you how to grow your business by becoming a writer yourself. ……… Read More >>
12 Crucial Things Your Home Page is Missing
If you have a website, but it’s not bringing in new leads for your business, then it might be time for a redesign. Your Home Page is the digital front door to your business. For many of your customers it will be one of their very first impressions of you.
Because of this, it’s important to make that first touch a good one. So let’s look at what you can do to make it better. ……… Read More >>
8 Powerful Interview Questions to Ask Designers
Designers are an important asset for your company. Whether you choose to hire in-house or outsource, they are responsible for your business brand. It’s important that you pick one with the skills to do the work you need, and one that just gets you.
You don’t have to have a good eye for design to find the right fit for you… especially once I arm you with these 8 powerful questions to ask your design in your interview. ……… Read More >>
5 Steps to a More Clickable CTA
Every time you’re surfing the web or getting your daily social media fix, you click on things. Lots of things. And you hop around from one page to the next page to the next page. Some of those clicks cause you to give away your contact information or your hard-earned dollars. ……… Read More >>
5 PROVEN WAYS TO GET MORE LEADS ONLINE
You know people shop and check out businesses online. You know you need to be able to get leads online. But everything you try just seems to be a waste of time and money. And worst of all – you aren’t even 100% sure why it’s not working, or what’s not working, or what to do differently.
If that sounds like you, then keep on reading and let’s look at what you can do about it!
How to Fix the Leaks in Your Online Sales Funnel
Every business has a sales funnel. Literally. (I mean it.) Even if you don’t know what one is, you have one.
A Sales Funnel basically refers to the path that people follow as they go from being random people on the planet to cherished customers that contribute to your business bank account.
A leaky funnel means you have people getting away that would otherwise choose to buy. So how do you stop the leaks and keep them (and their dollars)? Let’s take a look! ……… Read More >>