in Events

T&C 2020: 7 Steps to Write Your Virtual Talk

by Christina Hooper.
Last Updated on May 8, 2022

This article is part of a series breaking down the top takeaways from the key speakers at T&C 2020.

What Was This Session All About?

Virtual events have taken the world by storm. Mandated quarantines and recommended social distance measures have entirely altered our realities. And it’s not such a bad thing. 

Dolores Hirschmann dives into the aspects of creating a virtual talk and making sure it is organized and presented in the best and most powerful ways possible. She believes words have power, and you have the power to use them to create change. 

Let’s take a look at who she is and what she had to say.

Who is Dolores Hirschmann?

  • CEO of Masters in Clarity
  • Internationally recognized strategist, coach, speaker
  • She helps clients clarify their message and incorporate business growth systems.
  • Started The Stage Agency with Pete Vargas

What We Learned

7 Steps to Write Your Virtual Talk

The pandemic changed how we attend events. We began virtual experiences instead, and it helps us stay miraculously connected. Speaking is alive and well and more important than ever. 

When we are talking to an audience on our stage, we are taking our audience on a journey. We are connecting the head with the heart. 

1. Make your audience care. 

  • Meet your audience where they are. Imagine what your audience does for a living, where their kids go, etc. 
  • Resonant Question for Your Question: What is the conversation in their head? What are they concerned about? What problem do they need to solve?
  • Relevant Story: Start at the crux of the story (Not the whole story). Use the present tense. Use enough necessary context, but don’t tell too much. 

2. Present your idea. 

“If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein.

  • Present your idea. What is the question worth asking? What is the one idea you want to share? 
  • Use language like “I believe….”
  • Idea Framework: To ACTION so that OUTCOME

3. Present yourself. Why are YOU talking about this? 

  • This is the time you need to get your audience to feel safe. This strategy will help them learn to trust you and to care. 
  • It’s about them knowing you have the place and authority to talk about what you’re going to talk about. 

4. Describe your evidence/your data story. 

  • This is the meat and potatoes of the presentation. First, we give what we have to give. 
  • Presenting your data/evidence: Mix data with storytelling
  • No more than 3 points
  • If you are teaching, first inspire them to learn

5. Remind them of your idea. 

  • We want to remind the audience what we are talking about. So lead with “I believe” or restate your idea. 

6. Reveal the new reality. 

  • What is possible if the idea is adopted? 
  • How can reality shift?
  • What can the world/ project/organization look like?

7. Invite the audience to action.  

  • They followed you all through the presentation, and now they learned a lot. 
  • What is the next step?
  • What can your audience do about this?
  • Give them a tangible, actionable action as a takeaway.

A powerful talk can move your audience to action. Words have power. We hear them from people across the world. So ask yourself: What is possible from you giving a powerful talk? 

What Do You Think?

If you watched Dolores’s presentation. or are familiar with her work, I want to know what you think. Leave a comment or tell a story below.

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