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T&C 2020: How To Get 10,000,000 Views EVERY MONTH On YouTube (Without Spending Any Money On Ads)

by Christina Hooper.
Last Updated on May 8, 2022

This article is part of a series breaking down the top takeaways from the key speakers at T&C 2020.

What Was This Session All About?

Charlie Houpert, from the YouTube channel Charisma on Command, spoke about how he managed to get 10,000,000 views every month on his YouTube channel, without spending a penny on advertisements.

Who is Charlie Houpert?

Charlie is the co-founder of Charisma on Command and has a wildly successful YouTube channel you should definitely check out.

From his site:

“Today, I live in Las Vegas and teach high-achieving, successful people to exude superhuman charisma. 

  • I help them to become the person people notice and want to keep in touch with. 
  • I help them get promoted in their jobs and turn bosses into mentors. 
  • I help them attract and date amazing, quality people. 
  • I get to help people live their best lives.

Why focus on maximizing magnetism and charisma? At the end of the day, your relationships ARE your happiness. People work on math, and science, and careers, and the gym. Why not on the most important thing in your life!? Otherwise, you miss out on connecting with amazing people, some of whom you cross paths with every day!”

How NOT to Get Views

The talk detailed a few ways that, while important, are ultimately meaningless when it comes to generating views on your video content. 

  • Video description
  • Video tags
  • Export titles
  • Playlists
  • YouTube Banners
  • Expensive Equipment 

He explained that, while the above are great things to add to your content, they are not and shouldn’t be your goals when making videos. 

How To Optimize Views

In order to get your video onto people’s YouTube page, your video needs to be recommended to them. That, Charlie explained, is the best way to advertise your video. 

However, optimizing your video to be recommended takes a few tricks that anybody can try. No matter what kind of content you produce, being able to optimize it in a way that gets people to click (and stay!) is crucial to the video platform. 

Video Format

Oftentimes, your video format is a sort of an afterthought. Charlie explained that, for our first venture into video content, we sit in front of a camera and just talk. 

However, that may not be the best way to get your video out there. While this format might work for specific content, it’s not the only format. 

Charlie provided a list of video types that you can use when thinking about what kinds of content it is that you want to generate for your brand. 

  • “Talking Head”: Where you sit in front of a camera and speak to it
  • Breakdown/Analysis: A narrated script over b-roll footage
  • Animated Videos: Just what they sound like 
  • Interview: Where you sit down with somebody and interview them about a topic
  • Vlog: Where somebody narrates their experiences in real-time
  • Music Videos: A video put to music, think MTV 
  • Hidden Camera/Prank Videos: Where somebody has hidden a camera and catches reactions 
  • Demonstrations: How-To videos, or maybe recipe videos 
  • Ranking/Tier Lists: Where you decide, usually arbitrarily, what order a set of things should go in 
  • React Videos: Where you or an expert react to specific content

Charlie warns that some of these, like music videos, animated videos, and vlogs may be difficult to use in your brand, but if used well can really stand out. 

He also advised against using the “talking head” method and noticed on his own channels that he would get up to 3 times as many views per video when he used the b-roll format rather than the “talking head” format. 

What he did point out, though, is that video trends change over time. “Talking head” videos used to be popular and could rank in millions of views, but now may not bring you those same results. 

Frame Jacking

Frame Jacking is a technique Charlie recommended to sort of “zoom-out” on more niche content. 

For example, a company that sells jump ropes often focused their videos on how to perform specific tricks or techniques with their jump ropes. This only appealed to a specific, niche audience. 

However, when they “frame jacked” and used images of Brad Pit, saying “How To Get A Brad Pit Body” as their title and using his image in the thumbnail, people were more apt to click. In the end, the company could include information about how to purchase their jump ropes and focus the video’s content on jump rope methods of workouts. 

This way, people who maybe aren’t interested in you at first might find themselves drawn to your content since you advertised through your thumbnail. 

The Thumbnail and Title

You need to package your video in a more interesting way. That means really focusing on what sort of title it is your intended audience will want to click on. 

Charlie explained he can spend hours brainstorming titles for his videos and even longer putting together multiple good thumbnail options. He runs them by his friends and by people a part of his intended audience, asking for feedback to make constant improvements. 

What makes a good thumbnail? Charlie says it’s all about emotion, expression, and clarity. The thumbnail should make your viewer feel something about your video and feel inclined to click to find out what it is you’re advertising. 

He said that, while his videos getting hundreds of millions of views is impressive, that is actually only a small fraction of people who actually saw his video appear on their page. Those “impressions” are important, because seeing a video pop up and appealing means somebody might click on it out of curiosity. 

He also put emphasis on looking at related videos for buzzwords that do well. Are you making videos about real estate? Then you should look up other videos on the same topic and see what kinds of successful titles are being used to reference. 

Making Them Stay 

Another important part of the video creation process is optimizing your first 5 seconds of content. Charlie actually advised against what most do in making intro clips of themselves because he said over 20% of viewers click off within that first 5 seconds. He says it's important to give them a reason to stay. 

More importantly, you want to find reasons to get people to re-watch videos and watch more of your related videos. 

Topic Trumps Content

This doesn't mean be lazy with what you’re producing. He recommends focusing on what content you are making and when. 

For example, a video about Game of Thrones works best when its release is lined up with the release of a new Game of Thrones episode. The topic, therefore, is going to get traffic. 

He did say, though, that chasing the YouTube algorithm is only going to put you on a consistently deadening work cycle. If fidget spinners are popular now, there’s no for-sure way of knowing they’ll be popular in a year. 

Ideally, you want to strike the balance between content that matters now and content that means something years down the line. 

Remember The World Outside

One of the best ways to gain views is through native posting. Make posts in related forums or subreddits. Share the video around on websites you use that are related to your field, because that way, your video is going to reach more members of your targeted audience. That, then, will make your view count skyrocket.

What Do You Think?

If you watched this presentation at T&C or you've been in Charlie's space consuming content or reading books, I want to know what you think.

Leave a comment below and share your story of using his techniques to grow your business.

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