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038 — Yassin Hall Mastered Amazon and Became a Millionaire.

Yassin Hall will help you build a profitable e-commerce business so that you can have the freedom to enjoy time with your family and the money to make your dreams come true.

Yassin Hall, CEO of B.O.S.S. Class LLC, author, and influencer, has been successfully selling on Amazon for thirteen years and currently operates four six-figure stores as well as two other successful business ventures.

Additionally, she has a growing class of students, having risen to 1200+ (and counting) how
to build a profitable business online that creates unlimited freedom that allows them to relax and enjoy many diverse experiences.

Born and raised on St. Thomas, U.S. Virgin Islands, Yassin resides with her beautiful teenage daughter Yamisha who is successfully living with autism, in Atlanta, Georgia.

Christina and Yassin talk about what motivated her to get started with Amazon in the first place. And what you do when life has your back against the wall.

Questions

  • What motivated you to get started with Amazon in the first place?
  • What do you think like is the secret to success now in like current Amazon?
  • What are some like common mistakes that you see people making with their stores?
  • Is that a direction that you started heading into yourself with like the private label stuff in your own products?
  • What are some challenges to go in that direction though?
  • But where would they get started? Like just making their way into that realm?
  • So somebody wants to get in on this, where do they go?
  • Who is a good fit for that program?

Links and Resources

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For more entrepreneurial insight, subscribe & join our community at etatoday.zone & learn how to build a business that enables your lifestyle instead of taking over your life.

Read Full Transcript

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- Hey, busy business people.

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I am here today with another
entrepreneur taking action,

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Yassin Hall.

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Yassin mastered Amazon
and became a millionaire.

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And I'm getting the scoop
today on how she did it.

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(upbeat music)

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- Hello, hello.
- All right.

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So I have to kick this off with like

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what motivated you to get started

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with Amazon in the first place?

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- Life, life (laughs).

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- That is the simplest
answer I have ever heard

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that has the biggest meaning (laughs).

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- Life when your back's against the wall,

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you will find something to do, for real.

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My back was against the wall.

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I have two parts, so I started Amazon.

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My baby boy was actually born with autism.

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And when I took him to preschool,

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like the first week they were telling me,

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"Oh, he's strange.

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He don't understand.

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"He doesn't socialize with people."

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I'm like, "He has autism.

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That's what they do."

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I didn't like their response towards it

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and the way how they
handled the situation.

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So I decided to become a stay-at-home mom.

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And in that we still had bills,

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and I was married at the time.

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And I started selling
books, 'cause my husband...

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my ex-husband and I are
computer geeks, we're Medes.

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And in our community, you know,

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we were told about Amazon starting up,

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this new startup company and
you could sell college books

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and stuff.

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And we live in a college town.

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So I would go to those students

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and buy their books back from them,

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sit on the corner with
my son and you know,

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"Hey, let me buy your book.

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I'll give you so and so for your book."

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And I would resell 'em on Amazon.

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And that was a good, you know,
good amount of playing money

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to play with and be able to
help my ex-husband, you know,

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with the supplies and stuff
that we need for our children.

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And that was doing great.

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It was a great little
side hustle thing to do,

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nothing much to it, once a week,

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go to university actual
books, and that was it.

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So that's how that started
with Amazon, with the books.

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However, life got me to
sell every single thing else

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on Amazon.

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And when I say life, I really mean life.

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I divorced my ex-husband and
in 2009, he pretty much said,

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"Okay, since you wanted
the house and the kids,

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I'm gonna leave and go to Kentucky.

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And oh, by the way, I
haven't paid the mortgage

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in 10 months so you're gonna be foreclosed

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and having no place to live."

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I was like, what?

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Wait, what?

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What just happened?

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You what?

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And he wasn't lying.

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Like when I got back to the house,

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after signing the documents,

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there were officers by the door telling us

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we have five minutes to get
everything out the house.

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He hadn't paid the mortgage for real.

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And he had stiffened the gas outta my car

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the night before, which I did not know.

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So the car only made it to
Walmart, in Walmart's parking lot

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where I was trying to get some food.

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So pride and me being an only child,

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my friends who were
supposed to be my friends,

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they took his side during the divorce.

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And so I have no place to go.

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So I literally slept in
Walmart's parking lot,

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begging for food and
water every single day

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for about three days.

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Until I had called a friend of mine

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that had befriended
maybe couple weeks ago,

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'cause my daughter did
competition dance and pageantry.

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So I called her up and I
said, this is the situation.

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Didn't even like call to ask her for help.

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Just I needed a sounding
board who was non-judgmental

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in this whole situation.

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And she was like, "Where are you?"

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I said, "I'm in Walmart's parking lot.

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I've been sleeping here
for a couple nights."

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She was like, "What?"

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She's like, "Go into
Western Union right now.

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I'm sending you some money Western Union."

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Went inside, I was able to
get like a little cheap motel,

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get some food for the kids.

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And lo and behold in that time span,

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Amazon had sent me a
invitation to sell clothing,

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just random.

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And I thought it was like a joke.

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I thought it was, this is
spam, this can't be real.

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And they had a number.

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Jeff actually signed his
own emails back then.

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So I actually have Jeff's original.

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- Oh wow.

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- And that's when they were branching out

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to start new other
things on their platform.

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So I'm one of the first boutique owners

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that's so close on Amazon's platform.

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And that was my start over.

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And I was like, okay,
I accepted invitation,

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but I didn't know what to sell at all.

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So in that time of trying
to figure out what to sell,

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my son was shot two months
after that in the back

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five times that he survived.

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And then two months after that,

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my mom was diagnosed with breast cancer

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and given only months to live.

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She did pass away.

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On a day of her funeral,
my dad didn't show up.

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So I went to go see my dad.

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And that was the last time I saw my dad

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because he passed away a month after that.

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So when I say life happened, life.

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So in going through all
of that, I could not work.

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I was forever back and forth.

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I'm originally from the Virgin Islands

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and I had to go back
and forth for, you know,

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my mom and my dad and the
situations that was going on

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with my son.

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And when I came back
after my dad's funeral,

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I remembered the email
'cause now I'm like,

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we don't have no food.

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I have like $197 to my name
and that was my light bill.

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And I made the sacrifice

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'cause I know I'm from the Caribbean

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and light is a luxury for us there.

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Like, "Oh we have light
today for 24 hours, yay."

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And going through hurricanes

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we've survived without
light for nine months.

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So I made the sacrifice
to get the light cut off.

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And that's the only thing
that we had left to do.

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And I bought some leggings
and I sent them in.

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I found a manufacturer in California.

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And the leggings at
that time were 50 cents

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and it was selling on Amazon for 1299.

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So I invested that 197,
purchased the leggings,

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wait till they came, then sent them off

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to Amazon warehouse and made $450.

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And I took paid the light bill off,

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bought some more leggings.

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And my company and myself
are still funded off

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of that same original $197.

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- Oh wow.

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Now that is one heck of a story, man.

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I love all of that.

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I mean, obviously not the, you know,

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there was bad stuff in there that is not,

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but like to persevere through all of that,

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to be able to make tough decisions.

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I think that's at the heart

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of most successful entrepreneurs.

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Like pretty much everybody that you meet

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that's really made it somewhere,
they have similar stories.

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They have stuff where it's just
like life just piled it on,

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and they had to make some tough calls.

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And choosing between
leggings and the light bill

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and taking a risk on Amazon,

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when they're first
selling clothing, like--

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- Who would've thought?

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- That's powerful.

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That is inspirational.

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Like thank you so much

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for sharing that.
- Didn't have no research

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customers purchased this.

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Didn't have no data,
these things even sold.

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I just took a chance.

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- Yeah.

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I mean it paid off obviously, but yeah.

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To be able to make those, you know,

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risky decisions back in that time

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when you had everything to lose,

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I mean, that is amazing.

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That is so inspirational.

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I thank you so, so much for
being so raw and vulnerable,

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I feel like sometimes we see
people that are succeeding

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and we don't realize what they
went through to get there.

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And we're just like,
"I wanna be like them."

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And it's like, you can
try to be like them,

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but they have a story that shaped them.

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And you know, look at the good qualities,

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look at what got them through it.

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Because I think there's
just so much power to that.

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Just so, so much.

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Now, obviously you had a lot of life.

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You're at this point

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where you're starting to
have some success with Amazon

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and you know, back then versus now,

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obviously is like vastly different

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in terms of like how you sell,

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what information you have available.

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Do you like...

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What do you think like is
the secret to success now

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in like current Amazon?

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- Current Amazon secret
success is do your research.

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You have to do research now.

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There's so many products that are Amazon.

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Now it's not saturated.

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You just have to know what you're doing.

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You just have to know what
products to invest into.

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You have to know Amazon's
policy left and right,

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up and down, counsel an attorney,

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make sure these policies, what they mean,

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'cause they're not written in English.

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They're written in Amazon ology.

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So it makes sense to them (laughs).

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But to us you're like,
"What did that just say?"

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And you want to make sure
that you're very clear

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because in today's age,
it doesn't take a lot

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to get your store deactivated.

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And Amazon only allows
you to have one store

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in your lifetime.

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- Oh wow.

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- You don't get a second chance.

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- What are some like common mistakes

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that you see people
making with their stores?

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- Buying products that
they have no right to sell.

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Meaning like trying to
sell Hasbro products

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when that's a big company.

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Like you don't have a
distributive license to sell

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their products.

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Back in the... And it's
from back in the day.

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Back in the day, we were able
to go on Walmart clearance

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or Target clearance
and resell those items.

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But now Amazon is protecting
the manufacturers.

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And as a business, I get it.

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I'm a private label, I
wouldn't want anyone to do...

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And it has nothing to
do with us the consumers

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who are actually selling legit products,

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it's for those in different countries

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like China and India, who
are making fake products

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of somebody else's products,

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knowing that they shouldn't be doing that.

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So Amazon can't pinpoint
if we are associated

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with China or not.

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They can't discriminate against us

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because China did it.

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So now they have to make these laws

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to protect the company
on an overall basis.

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It's still a lot of products out there,

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what you can sell.

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The question is finding the right product

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and finding one that the customers

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or a few that the customers are selling.

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And that is a little tricky.

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It's not as far as the
needling and haystack yet,

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we still have a good option out there

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of products that are selling.

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And they're making it easier for you

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to become a private label brand now,

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to sell your own products
and create your own products.

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And be your own brand.

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So that is a direction that is moving into

00:10:07.890 --> 00:10:09.363
you have to really research.

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- Is that a direction that you
started heading into yourself

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with like the private label
stuff in your own products?

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- So five years ago, I kind of...

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They didn't come right out and say,

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"This is what we're gonna do."

00:10:19.590 --> 00:10:23.460
But because I've been selling
on Amazon for over 17 years,

00:10:23.460 --> 00:10:25.920
I saw something triggering this effect

00:10:25.920 --> 00:10:28.057
and I turned to my team and I said,

00:10:28.057 --> 00:10:30.510
"I have a feeling that
Amazon's gonna force everybody

00:10:30.510 --> 00:10:33.660
who's selling on Amazon to
become their own private label."

00:10:33.660 --> 00:10:34.890
And they were like, "For real?"

00:10:34.890 --> 00:10:35.723
I'm like, "Yeah"

00:10:35.723 --> 00:10:38.070
'cause I'm one of those
visionary forward thinking

00:10:38.070 --> 00:10:39.750
People, that I see things happening

00:10:39.750 --> 00:10:42.150
as the trend is going on,
'cause of the different things

00:10:42.150 --> 00:10:44.520
that the different policies and violations

00:10:44.520 --> 00:10:47.970
that were coming out was
leading me to feel that way.

00:10:47.970 --> 00:10:51.480
And I kind of started,
that's when I started my own,

00:10:51.480 --> 00:10:54.390
creating my own listings
and creating my own bundles

00:10:54.390 --> 00:10:57.480
and doing different things
that are outside of the norm.

00:10:57.480 --> 00:11:00.420
I'm still doing the research
and looking at the trends.

00:11:00.420 --> 00:11:01.440
For instance,

00:11:01.440 --> 00:11:04.350
if a family of four was going to vacation,

00:11:04.350 --> 00:11:07.110
say in Florida for the summer,

00:11:07.110 --> 00:11:09.720
what are all the items
that they would want

00:11:09.720 --> 00:11:11.160
to just buy at one time,

00:11:11.160 --> 00:11:15.810
versus going up and down
the aisles and buying?

00:11:15.810 --> 00:11:18.420
And what's wrong with
coming out with a kit

00:11:18.420 --> 00:11:20.610
that has all this stuff
that they're buying

00:11:20.610 --> 00:11:22.920
and then the customer's
just pay for it one time?

00:11:22.920 --> 00:11:24.780
So that is what kind of triggered me

00:11:24.780 --> 00:11:27.000
'cause I had kids, that
when they were little,

00:11:27.000 --> 00:11:29.040
I wish I could just
buy everything one time

00:11:29.040 --> 00:11:32.250
versus having to buy everything
individual individually

00:11:32.250 --> 00:11:33.510
and the costing a lot.

00:11:33.510 --> 00:11:37.110
So here it is this nice
package of summer items.

00:11:37.110 --> 00:11:39.030
You just buy a ticket,
throw it in the car,

00:11:39.030 --> 00:11:41.130
let's go, go to Florida.

00:11:41.130 --> 00:11:43.410
And that's where that stemmed from.

00:11:43.410 --> 00:11:46.653
And then it just so happened
that once I did that,

00:11:47.880 --> 00:11:50.459
I started kind of a trend on Amazon

00:11:50.459 --> 00:11:53.527
and I started seeing other people go,

00:11:53.527 --> 00:11:56.190
"Oh, this is nice, we should do this.

00:11:56.190 --> 00:11:57.023
This is nice."

00:11:57.023 --> 00:11:59.280
And coming up with their
own bundles and stuff.

00:11:59.280 --> 00:12:01.980
And then lo and behold last year

00:12:01.980 --> 00:12:05.160
they really start
cracking down and pushing

00:12:05.160 --> 00:12:07.230
to become a private label.

00:12:07.230 --> 00:12:09.380
And now those who are
waiting around to see,

00:12:09.380 --> 00:12:11.970
well like, "Oh no, now we gotta do this.

00:12:11.970 --> 00:12:12.930
Let's hurry."

00:12:12.930 --> 00:12:17.930
And I was like, "Where
we already doing it."

00:12:18.742 --> 00:12:20.927
(indistinct).

00:12:20.927 --> 00:12:22.683
- Oh man, I love that.

00:12:22.683 --> 00:12:24.060
Like what are some challenges

00:12:24.060 --> 00:12:25.290
to go in that direction though?

00:12:25.290 --> 00:12:27.090
Like having to build
your own private label

00:12:27.090 --> 00:12:28.320
and create your own listings,

00:12:28.320 --> 00:12:29.640
and get creative with your products?

00:12:29.640 --> 00:12:32.130
Like what are some challenges
and how do you overcome those.

00:12:32.130 --> 00:12:34.980
- Definitely challenges that financial,

00:12:34.980 --> 00:12:36.430
that's the challenge with it.

00:12:37.350 --> 00:12:40.440
When we could go to
Clarence and buy an item,

00:12:40.440 --> 00:12:42.450
the only thing that
costing us out of pocket

00:12:42.450 --> 00:12:44.130
is to buy the item.

00:12:44.130 --> 00:12:46.530
And then you sell the item and
the rest of it is, you know,

00:12:46.530 --> 00:12:49.530
profit outside of shipping
fees and Amazon fees.

00:12:49.530 --> 00:12:52.050
Now, when you're creating a
brand new listing for yourself,

00:12:52.050 --> 00:12:55.170
you've got to advertise,
because it's not SEOed,

00:12:55.170 --> 00:12:57.240
it's not keyworded.

00:12:57.240 --> 00:12:58.650
When you first create the product,

00:12:58.650 --> 00:13:01.950
it's number 50 something
billion and nobody sees it.

00:13:01.950 --> 00:13:05.820
And without knowing how
to create campaigns,

00:13:05.820 --> 00:13:07.650
and sponsored ad, and
advertise your product,

00:13:07.650 --> 00:13:10.440
and understanding how Amazon's campaign

00:13:10.440 --> 00:13:12.750
and their website algorithm works,

00:13:12.750 --> 00:13:14.403
your product will never get sold.

00:13:16.680 --> 00:13:19.920
And it does cost money to
get that product ignited.

00:13:19.920 --> 00:13:23.310
So it costs about maybe three to $400 now

00:13:23.310 --> 00:13:26.910
to get that one product
SEOed and keyworded,

00:13:26.910 --> 00:13:29.400
optimized and sold.

00:13:29.400 --> 00:13:31.290
There's those shortcut
things that you can do

00:13:31.290 --> 00:13:33.240
that will cost a little less.

00:13:33.240 --> 00:13:35.670
I don't like them 'cause
Amazon kind of shuns upon,

00:13:35.670 --> 00:13:38.610
it's hit or miss whether
somebody catches it or not.

00:13:38.610 --> 00:13:39.660
I don't like to take that chance

00:13:39.660 --> 00:13:41.313
with a once in a lifetime store.

00:13:42.682 --> 00:13:43.515
- Right, yeah.

00:13:43.515 --> 00:13:45.420
- So I'll do it the correct way.

00:13:45.420 --> 00:13:47.520
Spend the four, $500 on campaigns.

00:13:47.520 --> 00:13:50.100
Get it SEOed, get it start moving.

00:13:50.100 --> 00:13:52.260
And then later on maybe four to six months

00:13:52.260 --> 00:13:54.410
down the line start to
really see a profit.

00:13:55.620 --> 00:13:57.240
- Yeah, I know that would be
one of the trickiest things

00:13:57.240 --> 00:13:58.860
with the new product,
'cause I know all the stuff

00:13:58.860 --> 00:14:00.420
whenever I buy anything on Amazon,

00:14:00.420 --> 00:14:02.430
I'm always looking at the reviews.

00:14:02.430 --> 00:14:03.263
I'm looking for things

00:14:03.263 --> 00:14:05.040
that have the highest number of reviews

00:14:05.040 --> 00:14:06.720
and then the highest star rating

00:14:06.720 --> 00:14:08.040
in those numbers of reviews.

00:14:08.040 --> 00:14:12.120
Like something that four
stars with 50,000 reviews

00:14:12.120 --> 00:14:13.470
to me is better than something

00:14:13.470 --> 00:14:15.630
that's five stars with like 200 reviews.

00:14:15.630 --> 00:14:16.740
- Right.

00:14:16.740 --> 00:14:18.150
And it takes time because--
- Trying to compete.

00:14:18.150 --> 00:14:21.150
- Especially nowadays not a lot of people

00:14:21.150 --> 00:14:23.280
are going towards
leaving positive reviews.

00:14:23.280 --> 00:14:25.470
They would leave a whole dissertation

00:14:25.470 --> 00:14:28.410
of a negative review,
before a positive review.

00:14:28.410 --> 00:14:31.440
So when you see a product
that has 10 reviews,

00:14:31.440 --> 00:14:33.480
do understand that our
product may have been sold

00:14:33.480 --> 00:14:37.170
over 1000 times, but only
these 10 people took the time

00:14:37.170 --> 00:14:39.000
to request the reviews.

00:14:39.000 --> 00:14:42.090
So be a little lenient when
it comes to reviews now

00:14:42.090 --> 00:14:46.530
because of where the items...

00:14:46.530 --> 00:14:48.390
It's true, it's hard.

00:14:48.390 --> 00:14:49.873
It's hard getting a review.
- Most of the things

00:14:49.873 --> 00:14:51.570
I bought that were small

00:14:51.570 --> 00:14:53.250
and like didn't have a lot of reviews

00:14:53.250 --> 00:14:54.480
and you could tell they were a smaller

00:14:54.480 --> 00:14:57.210
kind of, you know, mom
and pop type company.

00:14:57.210 --> 00:14:58.560
I saw their stuff on TikTok.

00:14:58.560 --> 00:15:01.230
I cannot tell you how many
things I've bought on Amazon

00:15:01.230 --> 00:15:02.130
from TikTok.

00:15:02.130 --> 00:15:06.240
It is embarrassing,
straight up embarrassing.

00:15:06.240 --> 00:15:09.593
But yeah.
- I thank you (laughs)

00:15:12.204 --> 00:15:15.993
(indistinct)
- A paper using it, I mean.

00:15:15.993 --> 00:15:19.590
Like I just thought like this
thing, dream funnel thing,

00:15:19.590 --> 00:15:22.873
you guys still gotta go
install, but it was at TikTok.

00:15:22.873 --> 00:15:24.660
He was showing how this thing works,

00:15:24.660 --> 00:15:26.490
and I was like, "That's
genius and I want it."

00:15:26.490 --> 00:15:28.230
So I mean like I literally have them

00:15:28.230 --> 00:15:29.910
sitting over here next to my desk

00:15:29.910 --> 00:15:31.050
with stuff that I've bought.

00:15:31.050 --> 00:15:33.500
'Cause somebody on TikTok
was talking about it.

00:15:33.500 --> 00:15:36.200
- On behalf of all the sellers
on Amazon, I thank you.

00:15:41.010 --> 00:15:42.750
- I think there's so much
power to that though.

00:15:42.750 --> 00:15:44.130
Like the videos and the people

00:15:44.130 --> 00:15:46.380
and the stories behind the products.

00:15:46.380 --> 00:15:47.580
It's like 'cause that's the one thing

00:15:47.580 --> 00:15:50.160
that the big brands do not do.

00:15:50.160 --> 00:15:51.270
They just don't have that.

00:15:51.270 --> 00:15:52.691
- They don't have to.
- So I feel like

00:15:52.691 --> 00:15:53.670
that's such a great way to compete.

00:15:53.670 --> 00:15:54.503
- They're reputable.

00:15:54.503 --> 00:15:56.190
They don't have to go
through what we go through

00:15:56.190 --> 00:15:57.630
as a small business.

00:15:57.630 --> 00:16:00.000
So that's where that
four and $500 come in,

00:16:00.000 --> 00:16:02.820
about $150 of that goes to advertising

00:16:02.820 --> 00:16:06.990
and asking TikTokers to
advertise our product for us

00:16:06.990 --> 00:16:09.040
so that we can get it moved a lot faster.

00:16:09.900 --> 00:16:10.815
- Yeah.

00:16:10.815 --> 00:16:12.480
I've seen a lot more of that
lately on TikTok's platform.

00:16:12.480 --> 00:16:14.700
You've got a lot more of
like micro influencers

00:16:14.700 --> 00:16:16.980
that are making videos
and promoting products,

00:16:16.980 --> 00:16:19.290
and that's becoming a lot more popular.

00:16:19.290 --> 00:16:21.060
So it used to be more just Instagram,

00:16:21.060 --> 00:16:24.120
but that's migrated its
way over into TikTok now.

00:16:24.120 --> 00:16:25.200
And I don't hate it

00:16:25.200 --> 00:16:26.940
'cause I like the way they do their ads.

00:16:26.940 --> 00:16:28.350
Like the creators are, you know,

00:16:28.350 --> 00:16:31.097
really like very creative.

00:16:31.097 --> 00:16:32.790
- Yeah.
- And the stuff that they do

00:16:32.790 --> 00:16:35.490
and it's authentic and
it's real, I like it.

00:16:35.490 --> 00:16:37.110
So it's like, I don't hate those ads,

00:16:37.110 --> 00:16:38.100
but I'm a marketer too.

00:16:38.100 --> 00:16:41.013
So I watch ads just for
fun 'cause I'm weird.

00:16:42.390 --> 00:16:43.223
But yeah.

00:16:45.000 --> 00:16:48.183
- I tell you Amazon or
Amazon sellers, we love you.

00:16:51.690 --> 00:16:52.650
- Oh man.

00:16:52.650 --> 00:16:56.400
So like I know you've made
millions at this point.

00:16:56.400 --> 00:16:58.380
You've got, several different
things that you're doing.

00:16:58.380 --> 00:16:59.670
You're making money on Amazon.

00:16:59.670 --> 00:17:02.340
If somebody wanted to be you basically

00:17:02.340 --> 00:17:03.810
like they're listening to this interview

00:17:03.810 --> 00:17:06.810
and they're like, "I want to
follow in your footsteps."

00:17:06.810 --> 00:17:08.349
Obviously those are
some big shoes to fill.

00:17:08.349 --> 00:17:09.270
- Yes.

00:17:09.270 --> 00:17:12.180
- But where would they get started?

00:17:12.180 --> 00:17:15.300
Like just making their
way into that realm?

00:17:15.300 --> 00:17:16.650
- Well, we do have a program

00:17:16.650 --> 00:17:17.970
that's actually running right now

00:17:17.970 --> 00:17:21.150
for the month of March since
it's Women's History Month.

00:17:21.150 --> 00:17:24.030
I'm actually walking 1000 women

00:17:24.030 --> 00:17:25.980
through to open an Amazon store,

00:17:25.980 --> 00:17:29.370
at the same exact time they're
all going to hit submit.

00:17:29.370 --> 00:17:30.203
We did it on...

00:17:30.203 --> 00:17:31.107
We started it on March 1st

00:17:31.107 --> 00:17:33.810
and the next one is on March 24th.

00:17:33.810 --> 00:17:36.090
So we were able to get 102 women

00:17:36.090 --> 00:17:37.818
to hit submit at the same time.

00:17:37.818 --> 00:17:39.660
And this is a free event.

00:17:39.660 --> 00:17:41.790
This is a free online Zoom

00:17:41.790 --> 00:17:43.560
that we all have our laptops on,

00:17:43.560 --> 00:17:46.200
and everything that we
need and we hit submit.

00:17:46.200 --> 00:17:47.370
And that was the first time

00:17:47.370 --> 00:17:48.657
I've ever done anything like that.

00:17:48.657 --> 00:17:51.430
And I was really concerned
if Amazon was gonna go down

00:17:55.419 --> 00:17:57.870
(laughs) That was a real concern of mine.

00:17:57.870 --> 00:18:01.006
- That would almost be
like a good check mark,

00:18:01.006 --> 00:18:03.060
feathering your hat kind of moment,

00:18:03.060 --> 00:18:04.590
that it's like you led so many people

00:18:04.590 --> 00:18:06.660
to starting their store
that you crashed Amazon.

00:18:06.660 --> 00:18:09.660
I don't even know that
it would be bad (laughs).

00:18:09.660 --> 00:18:11.490
- We had a few hiccups,

00:18:11.490 --> 00:18:13.980
the system did go like,
whoa, what happened?

00:18:13.980 --> 00:18:16.950
And was issuing different, not errors,

00:18:16.950 --> 00:18:18.570
but they were issuing different commands.

00:18:18.570 --> 00:18:20.880
So some people were given a video call

00:18:20.880 --> 00:18:22.710
and some people just went
straight to postcard,

00:18:22.710 --> 00:18:24.000
which I know the platform

00:18:24.000 --> 00:18:26.160
is supposed to go to video call first.

00:18:26.160 --> 00:18:27.690
So I think when they all hit submit,

00:18:27.690 --> 00:18:29.040
some of 'em was like,
"Wait, well, hold on.

00:18:29.040 --> 00:18:31.197
We're supposed to do okay, postcard."

00:18:32.634 --> 00:18:35.207
So, that was interesting.
- That's awesome.

00:18:35.207 --> 00:18:37.087
- 'Cause everybody in the Zoom were like,

00:18:37.087 --> 00:18:38.580
"Oh I got my verification call.

00:18:38.580 --> 00:18:40.710
And then we had a few
postcard, postcard, postcard."

00:18:40.710 --> 00:18:41.850
I'm like, "Wait, what?

00:18:41.850 --> 00:18:43.740
How did you get to postcard?"

00:18:43.740 --> 00:18:46.740
So that was a little eye-opening.

00:18:46.740 --> 00:18:47.910
But it didn't break.

00:18:47.910 --> 00:18:49.233
It did not break it.

00:18:49.233 --> 00:18:50.910
- Nice
- So we're gonna try it again

00:18:50.910 --> 00:18:51.743
on the 24th.

00:18:51.743 --> 00:18:55.230
And we have about 900 signed
up this time, so we can see.

00:18:55.230 --> 00:18:56.283
- Oh wow.

00:18:57.630 --> 00:18:59.010
So you might break it this time?

00:18:59.010 --> 00:18:59.843
- We might.

00:19:01.224 --> 00:19:02.610
- You have to have
everybody go in like groups

00:19:02.610 --> 00:19:05.010
of 100, 'cause you know,
it can handle (laughs).

00:19:05.955 --> 00:19:07.685
- We might try that.

00:19:07.685 --> 00:19:08.518
- They countdown like 10.

00:19:08.518 --> 00:19:12.150
Okay, first group go, second group go.

00:19:12.150 --> 00:19:13.572
- Yeah.

00:19:13.572 --> 00:19:15.180
- Oh man, I love that.

00:19:15.180 --> 00:19:17.160
That would be just amazing to watch.

00:19:17.160 --> 00:19:19.770
So somebody wants to get in
on this, where do they go?

00:19:19.770 --> 00:19:21.060
How do they find you?

00:19:21.060 --> 00:19:23.460
- They can go to the bossclass.com.

00:19:23.460 --> 00:19:26.880
They can also visit my
Instagram, which is Yassin Hall.

00:19:26.880 --> 00:19:28.680
They can also visit my Facebook fan page,

00:19:28.680 --> 00:19:30.960
which is Yassin Hall as well.

00:19:30.960 --> 00:19:33.090
- Awesome, I love that.

00:19:33.090 --> 00:19:35.160
So thank you so much for coming on today.

00:19:35.160 --> 00:19:37.800
Like who is a good fit for that program?

00:19:37.800 --> 00:19:40.290
'Cause I know like everybody's
gonna be excited about it,

00:19:40.290 --> 00:19:44.190
but like what makes someone the right fit

00:19:44.190 --> 00:19:45.540
to come and join you on that

00:19:45.540 --> 00:19:47.010
and take that journey?

00:19:47.010 --> 00:19:48.660
- So the reason why I started,

00:19:48.660 --> 00:19:50.220
I did this for Women's History Month

00:19:50.220 --> 00:19:54.120
is because only 32% of
Amazon sellers are women.

00:19:54.120 --> 00:19:55.620
And that's concerning for me

00:19:55.620 --> 00:19:57.780
'cause you know, we love to shop,

00:19:57.780 --> 00:20:00.180
why don't we know about this opportunity?

00:20:00.180 --> 00:20:02.250
Why are not more of us?

00:20:02.250 --> 00:20:03.630
'Cause Amazon, when I first started

00:20:03.630 --> 00:20:04.920
was a male dominated field.

00:20:04.920 --> 00:20:07.980
I think I was the only female,
like for real, you know.

00:20:07.980 --> 00:20:11.370
And when I went to Amazon's
conference in Nevada

00:20:11.370 --> 00:20:14.850
and I walked in, and it was
about sellers and wholesalers,

00:20:14.850 --> 00:20:17.100
I was the only African American female.

00:20:17.100 --> 00:20:19.710
I was the only African American and female

00:20:19.710 --> 00:20:22.650
in that whole, yeah.

00:20:22.650 --> 00:20:24.140
Intimidation was...

00:20:25.440 --> 00:20:26.460
What's the word on fleek?

00:20:26.460 --> 00:20:28.320
I don't even know anymore
what's the correct term

00:20:28.320 --> 00:20:31.410
for that anymore, but it was high, okay?

00:20:33.584 --> 00:20:35.037
- Yeah.

00:20:35.037 --> 00:20:36.990
- But it led me to open my eyes

00:20:36.990 --> 00:20:39.090
that the reason why
we're not on the platform

00:20:39.090 --> 00:20:39.923
is because...

00:20:39.923 --> 00:20:41.490
And not because they don't, you know,

00:20:41.490 --> 00:20:43.350
they're not discriminatory at all.

00:20:43.350 --> 00:20:45.750
They don't judge you
based on race or color

00:20:45.750 --> 00:20:46.980
or anything like that.

00:20:46.980 --> 00:20:48.270
Nationality, nothing.

00:20:48.270 --> 00:20:49.770
You just have to apply.

00:20:49.770 --> 00:20:51.990
And you just have to have your
right credentials to apply,

00:20:51.990 --> 00:20:54.240
which is a driver's license
and a bank statement.

00:20:54.240 --> 00:20:55.170
That's it.

00:20:55.170 --> 00:20:56.910
But I think a lot of us are not on it

00:20:56.910 --> 00:20:58.440
because we're so used to shopping

00:20:58.440 --> 00:21:00.060
that we don't think about the fact

00:21:00.060 --> 00:21:01.020
there's money to be made.

00:21:01.020 --> 00:21:02.520
We hear about it.

00:21:02.520 --> 00:21:03.960
But we think that the company,

00:21:03.960 --> 00:21:05.820
from what I get from my students

00:21:05.820 --> 00:21:07.230
who are prospect students

00:21:07.230 --> 00:21:10.380
who want to become part of my
program, is that they think

00:21:10.380 --> 00:21:12.960
that Amazon is this
big conglomerate giant.

00:21:12.960 --> 00:21:14.280
And there's so many products on there,

00:21:14.280 --> 00:21:15.530
there's no room for them.

00:21:16.800 --> 00:21:17.913
Which is not true,

00:21:19.500 --> 00:21:20.490
which is not true.

00:21:20.490 --> 00:21:23.378
And the latest be my
daughter just became...

00:21:23.378 --> 00:21:26.580
She has autism and she's 21.

00:21:26.580 --> 00:21:28.920
I gifted her, her store at the age of 15

00:21:28.920 --> 00:21:30.000
and five years later,

00:21:30.000 --> 00:21:32.250
my daughter became a
millionaire in December.

00:21:33.126 --> 00:21:34.300
- Man, that's awesome.

00:21:34.300 --> 00:21:36.620
- So I know that I can take my students.

00:21:36.620 --> 00:21:40.020
If I followed the same projectory
I did with my daughter,

00:21:40.020 --> 00:21:42.420
I can get my students to a million dollars

00:21:42.420 --> 00:21:43.623
in five years or less.

00:21:44.790 --> 00:21:47.313
- Ah, that is awesome, that is exciting.

00:21:48.210 --> 00:21:50.040
I mean, what can they expect?

00:21:50.040 --> 00:21:52.410
I mean like, is it time consuming?

00:21:52.410 --> 00:21:54.630
Is it something that
somebody could do part-time?

00:21:54.630 --> 00:21:56.160
Like, is this a full-time job?

00:21:56.160 --> 00:21:57.560
Like what's the expectation?

00:21:58.980 --> 00:22:00.600
- Our program is predominantly women,

00:22:00.600 --> 00:22:01.833
African American women.

00:22:03.060 --> 00:22:05.430
95% of 'em have full-time jobs,

00:22:05.430 --> 00:22:08.430
and do this and get more on Amazon store

00:22:08.430 --> 00:22:11.370
doing it part-time than they
do with their full-time jobs.

00:22:11.370 --> 00:22:12.660
The amount of time and energy

00:22:12.660 --> 00:22:14.580
that they put into their nine to five job,

00:22:14.580 --> 00:22:16.350
if they apply that to their business,

00:22:16.350 --> 00:22:17.850
they can do it in three years.

00:22:20.670 --> 00:22:22.336
- That's awesome. So it's
something they can do

00:22:22.336 --> 00:22:23.550
even as like a stay-at-home mom

00:22:23.550 --> 00:22:24.780
or around a full-time job

00:22:24.780 --> 00:22:26.910
or as flexible enough to
kind of allow for that.

00:22:26.910 --> 00:22:27.743
I think it's awesome.

00:22:27.743 --> 00:22:29.490
Especially in today's community.

00:22:29.490 --> 00:22:30.720
I mean, it's just, you know,

00:22:30.720 --> 00:22:34.020
we never know what's
happening with the pandemic

00:22:34.020 --> 00:22:35.580
and everything else going on.

00:22:35.580 --> 00:22:38.280
And it's just more and more
people working remotely,

00:22:38.280 --> 00:22:40.712
working from home, shopping online.

00:22:40.712 --> 00:22:43.032
Like this is a good time to get into that

00:22:43.032 --> 00:22:45.572
and have more flexibility
and freedom in your life.

00:22:45.572 --> 00:22:46.405
- The pandemic--
And that's one

00:22:46.405 --> 00:22:47.760
of my favorite things
about owning a business

00:22:47.760 --> 00:22:48.960
is flexibility.

00:22:48.960 --> 00:22:49.800
- Yes, yes.

00:22:49.800 --> 00:22:52.533
The pandemic alone skyrocketed Amazon.

00:22:55.856 --> 00:22:57.180
It didn't hamper for them at all.

00:22:57.180 --> 00:22:59.250
As a matter of fact,
that was the first year

00:22:59.250 --> 00:23:01.590
that I actually made 45%.

00:23:01.590 --> 00:23:04.740
The average is usually 20% revenue profit,

00:23:04.740 --> 00:23:09.270
and I made 40 or 42.5, I think
what my attorney told me,

00:23:09.270 --> 00:23:10.533
not attorney, accountant.

00:23:12.240 --> 00:23:15.800
I have a column, my
attorney up to this (laughs)

00:23:17.282 --> 00:23:21.210
42.5% profit margin.

00:23:21.210 --> 00:23:23.940
The first year of COVID.
- That is amazing.

00:23:25.102 --> 00:23:26.640
Especially for retail sells like that.

00:23:26.640 --> 00:23:28.500
It's like, you don't normally
see those profit margins

00:23:28.500 --> 00:23:29.520
in retail.

00:23:29.520 --> 00:23:31.773
- No, and I have not wavered.

00:23:33.300 --> 00:23:35.010
- Oh, that is amazing.

00:23:35.010 --> 00:23:36.360
Thank you again so much.

00:23:36.360 --> 00:23:37.920
I know we're kind of
hitting our time right here

00:23:37.920 --> 00:23:39.630
and I know you have other commitments.

00:23:39.630 --> 00:23:40.530
This is amazing.

00:23:40.530 --> 00:23:42.300
Guys, all the links that she shared

00:23:42.300 --> 00:23:43.830
to go like participate in this program,

00:23:43.830 --> 00:23:44.663
learn more about it.

00:23:44.663 --> 00:23:46.050
They will be somewhere around

00:23:46.050 --> 00:23:48.570
wherever you were watching this video.

00:23:48.570 --> 00:23:50.250
So definitely go check those out.

00:23:50.250 --> 00:23:51.810
I think this was just...

00:23:51.810 --> 00:23:53.367
There's so much expertise that you have

00:23:53.367 --> 00:23:55.440
and so much experience.

00:23:55.440 --> 00:23:57.120
Like I don't think you're
gonna find too many people

00:23:57.120 --> 00:23:58.860
that are teaching how to, you know,

00:23:58.860 --> 00:24:00.960
how to make a million dollars on Amazon

00:24:00.960 --> 00:24:03.360
that have the pedigree and experience

00:24:03.360 --> 00:24:05.400
that you're coming to this with,

00:24:05.400 --> 00:24:07.170
you know, looking at the trends over time.

00:24:07.170 --> 00:24:08.850
Like you're not gonna find
that with very many people.

00:24:08.850 --> 00:24:10.947
- No, it's not a lot of us left.

00:24:10.947 --> 00:24:14.100
I think, I'm a group member of the oldest

00:24:14.100 --> 00:24:15.780
it's called the oldest Amazon sellers.

00:24:15.780 --> 00:24:17.580
And it's like 17 of us in the group.

00:24:21.092 --> 00:24:24.010
- Oh, that's amazing.

00:24:24.010 --> 00:24:25.890
- I feel like a dinosaur.

00:24:25.890 --> 00:24:27.300
- 'Cause you won't meet too many people

00:24:27.300 --> 00:24:30.030
that have been with
Amazon since like before,

00:24:30.030 --> 00:24:32.130
when they were only
selling books, you know.

00:24:32.130 --> 00:24:33.930
And then moving on, like
it's hard to imagine

00:24:33.930 --> 00:24:35.310
that they were ever only books.

00:24:35.310 --> 00:24:40.310
It was like back in the
day before the internet,

00:24:41.550 --> 00:24:44.610
we bought stuff with stone
tablets and etched in.

00:24:44.610 --> 00:24:45.783
- This was on dial-up.

00:24:47.168 --> 00:24:50.250
- Oh man, that would've.
- Amazon AOL dial-up.

00:24:50.250 --> 00:24:51.583
That's how I got put the books on.

00:24:51.583 --> 00:24:53.433
I had to connect to AOL dial-up.

00:24:54.785 --> 00:24:57.210
- Oh I had AOL dial-up, I'm that old.

00:24:57.210 --> 00:25:00.840
I am that old to have had
that experience with that,

00:25:00.840 --> 00:25:02.797
and having pagers when
pagers first came out

00:25:02.797 --> 00:25:05.760
and I had one of those and yeah.

00:25:05.760 --> 00:25:08.070
The cell phones that you
had to count the characters

00:25:08.070 --> 00:25:09.290
to make sure you didn't, you know,

00:25:09.290 --> 00:25:11.187
it had to be one message (laughs).

00:25:13.260 --> 00:25:15.660
You only had like 10 that you
were paying for in a month.

00:25:15.660 --> 00:25:17.430
You couldn't go over.

00:25:17.430 --> 00:25:18.480
- Yes.

00:25:18.480 --> 00:25:20.220
I'm putting a product
on Amazon at that time.

00:25:20.220 --> 00:25:21.820
Took about two and a half weeks.

00:25:24.000 --> 00:25:26.040
'Cause you had to--
- I could see it.

00:25:26.040 --> 00:25:28.770
- You had to code it from the C prompt.

00:25:28.770 --> 00:25:31.260
- Oh man, that would've been painful.

00:25:31.260 --> 00:25:32.293
- It was.

00:25:32.293 --> 00:25:34.009
- Even things like photos
and stuff back then.

00:25:34.009 --> 00:25:34.842
It would've been...

00:25:34.842 --> 00:25:37.350
It was so much more painful to get a photo

00:25:37.350 --> 00:25:39.030
and then get it on the computer,

00:25:39.030 --> 00:25:41.790
and then get it uploaded to a website.

00:25:41.790 --> 00:25:43.740
Like you might actually have to go get

00:25:43.740 --> 00:25:45.000
like one of those throwaway cameras

00:25:45.000 --> 00:25:46.770
and get it printed and then scan it.

00:25:46.770 --> 00:25:50.430
And these young kids today do not.

00:25:50.430 --> 00:25:51.263
- Yes.

00:25:51.263 --> 00:25:53.250
And the pixelation where
it was like 10 minutes

00:25:53.250 --> 00:25:54.083
and it's just.

00:25:54.960 --> 00:25:57.930
- Yep, you would watch
that little bar go up.

00:25:57.930 --> 00:25:59.640
And then for some unexplained reason

00:25:59.640 --> 00:26:01.290
it would go back down,
and you're like, "Wait"--

00:26:01.290 --> 00:26:02.500
- Don't let somebody pick up phone.

00:26:02.500 --> 00:26:04.800
Don't let nobody pick up the house phone.

00:26:04.800 --> 00:26:06.224
That's a wrap."

00:26:06.224 --> 00:26:08.340
- Oh, I know. I had that
happen to me a few times

00:26:08.340 --> 00:26:10.490
when I was doing stuff
and it was like, no.

00:26:13.487 --> 00:26:16.920
And it was always above
80% when that happened.

00:26:16.920 --> 00:26:18.180
- Yes, always.

00:26:18.180 --> 00:26:20.470
- It never happened at five and 10%.

00:26:20.470 --> 00:26:23.100
It was like 80, 90%, and then ya.

00:26:23.100 --> 00:26:24.690
- Do you remember when you would create

00:26:24.690 --> 00:26:26.757
a whole brand new email, just to get

00:26:26.757 --> 00:26:30.317
the 100 free minutes on the CD?

00:26:30.317 --> 00:26:32.100
- Yep, yeah.

00:26:32.100 --> 00:26:35.730
I had a whole stack of
those CDs back in the day.

00:26:35.730 --> 00:26:37.860
And it's like, now people use 'em for art.

00:26:37.860 --> 00:26:39.600
And it's like, "Those
things were important.

00:26:39.600 --> 00:26:41.109
You needed those."

00:26:41.109 --> 00:26:43.776
(Yassin laughs)

00:26:47.250 --> 00:26:49.230
- I remember I used to have
to like, even for dial-up,

00:26:49.230 --> 00:26:51.420
I didn't have like a dedicated
phone line for my computer.

00:26:51.420 --> 00:26:53.610
So I would have to go unplug
the one in the hallway,

00:26:53.610 --> 00:26:57.030
and then like drag it
around and plug it in

00:26:57.030 --> 00:26:58.350
and then go put it back.

00:26:58.350 --> 00:27:00.060
And yeah.

00:27:00.060 --> 00:27:00.900
- The things we endure

00:27:00.900 --> 00:27:03.510
that these young people
will never experience.

00:27:03.510 --> 00:27:04.343
- Oh yeah.

00:27:04.343 --> 00:27:05.520
Never in a million years.

00:27:05.520 --> 00:27:07.770
Like the stuff that they do it on

00:27:07.770 --> 00:27:09.870
like their phones and stuff now.

00:27:09.870 --> 00:27:11.250
Yeah, so you don't even
have to have a computer.

00:27:11.250 --> 00:27:13.950
It's like, "I have a tablet.
I don't need a computer."

00:27:13.950 --> 00:27:15.357
- Right, "What is your USB?"

00:27:16.500 --> 00:27:17.550
- Yeah, it's like, meanwhile,

00:27:17.550 --> 00:27:18.780
those of us from that generation,

00:27:18.780 --> 00:27:20.250
it's like, we need the bigger ones.

00:27:20.250 --> 00:27:21.990
Like my tower is huge,

00:27:21.990 --> 00:27:24.870
my monitor is like a 49 inch ultra wide.

00:27:24.870 --> 00:27:27.090
Like I'm not looking for a little screens.

00:27:27.090 --> 00:27:29.700
- If you had a small desktop,
you were nothing, nothing.

00:27:29.700 --> 00:27:31.722
You were like, "What's wrong with you?"

00:27:31.722 --> 00:27:33.090
- It's like back in the day

00:27:33.090 --> 00:27:35.220
we were working on those big old monitors,

00:27:35.220 --> 00:27:37.800
you throw your back out, moving around

00:27:37.800 --> 00:27:39.660
and then like the screens,

00:27:39.660 --> 00:27:42.530
and you're trying to get like (laughs)

00:27:45.960 --> 00:27:48.693
oh man, this is too much fun.

00:27:50.250 --> 00:27:51.354
- It's okay.

00:27:51.354 --> 00:27:52.440
- And they don't have to
experience any of that.

00:27:52.440 --> 00:27:53.880
And they can have their whole store set up

00:27:53.880 --> 00:27:55.170
in just a matter of a couple of weeks,

00:27:55.170 --> 00:27:56.880
and they can go live and
they can be a millionaire

00:27:56.880 --> 00:27:58.530
in three to five years.

00:27:58.530 --> 00:27:59.363
I love it.

00:27:59.363 --> 00:28:01.590
They just have to contact you
and then it just all happens.

00:28:01.590 --> 00:28:03.180
No dial-up required.

00:28:03.180 --> 00:28:04.013
- Yes.

00:28:06.270 --> 00:28:08.133
At inside internally I'm hating.

00:28:12.330 --> 00:28:13.590
- Oh man.

00:28:13.590 --> 00:28:15.450
Thank you again. I'm gonna
let you get back to your day.

00:28:15.450 --> 00:28:16.380
This has been amazing.

00:28:16.380 --> 00:28:17.825
Thank you so, so, so much.

00:28:17.825 --> 00:28:18.658
- Thank you.

00:28:18.658 --> 00:28:19.710
Thank you for having me.

00:28:19.710 --> 00:28:21.060
Bye everyone.

00:28:21.060 --> 00:28:21.993
- Bye guys.

00:28:25.014 --> 00:28:27.597
(gentle music)

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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