"I’m successful now because I was unsuccessful in the past. It took a lifetime of lessons, mistakes, and hard knocks to get to where I am today. I am forged by failures and have progressed by persevering." - Jason Cercone
Jason Cercone is a personal brand architect, podcaster, creative professional, and Founder of Cercone Consulting. His core focus is helping professionals leverage the brand-building power of podcast medium to establish authority, increase visibility, and accelerate personal brand growth.
Jason brings nearly 30 years of experience in sales, marketing, content creation, customer service, and business operations management to work each and every day, allowing him to adapt to numerous situations and provide guidance and service to many critical aspects of a company’s well-being.
Christina and Jason talk about how he helps professionals by leveraging the brand-building power of podcasts to establish authority, increase visibility, and accelerate their personal brand growth.
Questions
- What is the number one mistake that you see someone make as a guest on a podcast?
- How long should that be typically so you don't dive into a sales pitch?
- When they hit the play button, are you delivering the value that they arrived for?
- What are some of the biggest fears that you've seen people have when they're guesting on a podcast and like, how do they like counteract those?
- What do you think about guests providing questions to the host?
Links and Resources
- Jason’s Website - https://jasoncercone.com/
- Pod Theory Facebook - https://www.facebook.com/podtheory
- Jason’s Twitter - https://twitter.com/jasoncercone
- Jason’s Instagram - https://www.instagram.com/jasoncercone/
- Jason’s YouTube - https://www.youtube.com/jasoncercone
- Jason’s LinkedIn - https://www.linkedin.com/in/jasoncercone/
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