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032 — Kim Doyal Launched a Physical Planner That Went From Being a Failed Kickstarter to $67K in Sales in a Month

Kim Doyal decided to “JustShowUP” and started turning everything into content. She captured moments that most would overlook and shared them. Let's learn how she did it.

Formerly known as, “The WordPress Chick”, is an entrepreneur, coach, podcaster, and content creator. She has built her lifestyle business over the last 10 years using WordPress, content marketing, and through growing her community. She lives by her commitment to #JustShowUP.

Christina and Kim discuss why she decided to launch a physical planner. They also talk about the other awesome resources that she has put together to help entrepreneurs, and Kim gives us some financial tips that she has learned.

Questions

  • What made you decide to launch a physical planner in the first place?
  • What was that experience like — creating it, marketing it …?
  • I’ve been in content marketing for over 15 years, and I know I’ve seen the planner and think it’s awesome — so I’d love for you to tell my audience more about it and where they can find it.
  • Ok — now the kick-ass planner isn’t the only thing you have going on, you also put out a killer newsletter, curate a lot of awesome resources, and help entrepreneurs in other ways… so let’s talk about that — what else do you have going on?
  • Do you have any final advice or tips that you’d like to share with our audience?
  • To wrap it up — tell us more about who you like to work with, how you can help them, and where they can find you.

Links and Resources

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Read Full Transcript

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- Hey, busy business people.

00:00:02.690 --> 00:00:03.523
I am here today

00:00:03.523 --> 00:00:06.270
with another Entrepreneur
Taking Action, Kim Doyal.

00:00:06.270 --> 00:00:07.750
She launched a physical planner

00:00:07.750 --> 00:00:09.470
that went from being a failed Kickstarter

00:00:09.470 --> 00:00:11.740
to $67,000 in sales in a month.

00:00:11.740 --> 00:00:14.341
And I'm getting the scoop
today on how she did it.

00:00:14.341 --> 00:00:16.924
(upbeat music)

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- Thanks for having me, I'm super excited.

00:00:28.930 --> 00:00:29.883
Sorry, sorry.

00:00:30.790 --> 00:00:33.790
Welcome to yeah, work
with another podcaster,

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I'ma zip it, welcome to that intro.

00:00:35.268 --> 00:00:37.780
(both laughs)

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- Do you want me to do it again?

00:00:39.830 --> 00:00:41.280
- Sure, I'll stop.

00:00:41.280 --> 00:00:42.113
Yeah, go ahead.

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- Yeah, that little awkward pause

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is where we put the little animated video,

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so it just gets people's attention,

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and then we have the
little animated thingy.

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- Totally got it.

00:00:51.113 --> 00:00:52.449
I will wait till your queue.

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(both Christina and Kim laughing)

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- All right.

00:00:57.060 --> 00:00:58.200
Hey, busy business people.

00:00:58.200 --> 00:00:59.033
I am here today

00:00:59.033 --> 00:01:01.520
with another Entrepreneur
Taking Action, Kim Doyal.

00:01:01.520 --> 00:01:03.220
She launched a physical planner

00:01:03.220 --> 00:01:04.670
that went from being a failed Kickstarter

00:01:04.670 --> 00:01:06.740
to 67,000 in sales in a month

00:01:06.740 --> 00:01:08.940
and I'm getting the
scoop on how she did it.

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Hey, okay, so to kick thing is off.

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Like what made you decide
to launch a physical planner

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in the first place?

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It had to be a big undertaking.

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- It was and it's cut how the whole thing.

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It's very, I don't know, kismet.

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I'm totally a believer in
energy and all that fun stuff.

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But what happened was,
I had been pivoting,

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my brand was the WordPress Chick

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for the first 10 years that I was online,

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pivoted to my personal
brand and was really dig.

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I love content, I started
a podcast in 2013.

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So I'm also, pre-internet,

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like I own a scrap bookstore
way back in the day, right?

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So I'm a pen and paper person.

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I draw, I paint, I do all that stuff.

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And so I had been doing journaling

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and I had gotten into...

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My aunt introduced me
to the bullet journals,

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oh my God, this is great.

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So I got a bullet journal.

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I love the doc grade.

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I love that for journals,

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but I was like this is
way too rigid for me.

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So I took my bullet journal and went into,

00:02:04.060 --> 00:02:06.500
like one day I'd map out a
funnel, next day I would be like,

00:02:06.500 --> 00:02:07.457
what do I want my life to look like?

00:02:07.457 --> 00:02:08.860
And then I doodle or whatever.

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And so I had this little
test, so I did screenshots.

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One of my hashtags is
everything is content.

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And so I took three pictures
of some spreads in the journal.

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One was lots of colors
and big fonts and stuff,

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and I posted three Instagram stories.

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The first one, I just did something.

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The second one I used
the hashtag journaling.

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And then the third one, I didn't.

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And I went from like 53 views
to like 500 something views

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on the journaling hashtag

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and then back down to under
50, I'm like, Holy moly.

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So I started going down
this journaling rabbit hole

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and everyone's like,

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oh my God, there's (inaudible)
and bullet journals.

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People said have million subscribers

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for drawing their spreads
and all this stuff.

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And I'm like, I knew there was something

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to paper and pen in the content thing.

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So in the meantime I had
started a Facebook group,

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2016 called Content Creators.

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And so I had this idea

00:03:01.490 --> 00:03:05.083
and I wanna say God, it's not
Victor Frankel who said it,

00:03:06.060 --> 00:03:07.340
but nothing is more powerful

00:03:07.340 --> 00:03:09.140
than an idea whose time had come.

00:03:09.140 --> 00:03:12.610
And so I had this idea for a
journal, a physical planner,

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because every time I'd
go to map out a funnel

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or my business, I am drawing.

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I'm a very visual person,
so I need to see things.

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And so it was summer of 2018,
and I reached out to a friend,

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just an internet friend

00:03:25.680 --> 00:03:28.330
that we had talked
multiple times and stuff.

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She is an actual graphic designer.

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So I knew I could draw the pages,

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but I don't know in design.

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I don't think I've ever
even opened the program.

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So I messaged my business partner, Jody,

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I'm like, hey,

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I have this idea,

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Can I hire you on a partner?

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And she was like, yes.

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I'm like, well (indistinct).

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Anyway, so we went from idea
and end of August, 2021 to,

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it was my not so brilliant idea

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to launch a Kickstarter December 1st,

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but we got the planner.

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So I literally, I drew out all the pages.

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I sent pictures to Jody.
She put them in design,

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with weekly calls.

00:04:01.910 --> 00:04:05.550
We both dove into the marketing intensely,

00:04:05.550 --> 00:04:08.330
like, six hours on a Zoom
call to do our story brand

00:04:08.330 --> 00:04:09.440
and the message and the problem

00:04:09.440 --> 00:04:10.780
we're solving all that stuff.

00:04:10.780 --> 00:04:12.490
So anyways, it's just,

00:04:12.490 --> 00:04:15.550
and then when we realized we
were gonna hit our Kickstarter

00:04:15.550 --> 00:04:17.380
funding goal, we're like, well screw it,

00:04:17.380 --> 00:04:18.880
we gotta get this up.

00:04:18.880 --> 00:04:20.970
And again, she does websites
and design all stuff.

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So we put up a WooCommerce
store on the site,

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the week after Christmas.

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And we launched on December 31st,

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completely funded the print run

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because I had to go into Kickstarter

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'cause you don't get those
emails on Kickstarter.

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So I literally messaged
every single person

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that had committed or
pledged something for us

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and said, look, we're not
gonna hit our funding goal,

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but we're moving forward.

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So go here, and they pre,
we pre-sold the planner.

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And then by March of 2019,

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we had the plan on our
hands and shipped them out.

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- That is amazing.

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I love that story.

00:04:59.720 --> 00:05:02.190
just kind of, not letting
something knock you down,

00:05:02.190 --> 00:05:03.610
not getting your funding on Kickstarter

00:05:03.610 --> 00:05:05.270
and just keeping on moving forward

00:05:05.270 --> 00:05:07.220
and going forward with it and doing it.

00:05:09.240 --> 00:05:11.540
I wanna just tell people
more about the planner too.

00:05:11.540 --> 00:05:13.390
I've been in content
marketing for over 15 years.

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I love this thing, I've seen it.

00:05:14.710 --> 00:05:18.010
It's amazing, I've been
stalking it for years.

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It's tell people where can they find it?

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What does it do?

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How does it work?

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How does it help people?

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- So the whole idea was that

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it's not because there are
some other content planners,

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but they're basically calendars.

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And so we thought, no.

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we really want people to understand

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that when you go to create content

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to have a strategy behind it.

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And so the goal should be always,

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your content should be
driving leads in sales,

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And I'm sure you've seen this

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being a content creator yourself.

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So many people are like, I
don't have to write about,

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I don't have to write, or
I don't want to create,

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they get stuck in this idea.

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(dog barking)

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Welcome to my life, dogs
out looking out the window.

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So the goal was start
what the end goal is.

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what do you wanna sell?

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So we have, we created a...

00:06:01.230 --> 00:06:02.470
It's a monthly campaign page.

00:06:02.470 --> 00:06:03.420
So you start with,

00:06:03.420 --> 00:06:04.880
what are my goals for the month?

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What is content I can create
to support those goals?

00:06:07.670 --> 00:06:08.607
What is the call to action?

00:06:08.607 --> 00:06:10.730
Because this is ideally,

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we're talking about getting the lead

00:06:12.210 --> 00:06:13.920
and then you take that lead

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and then what do I wanna
sell them down the road?

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And so we started with that,

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and then we have a strategy map

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where you can drill deeper

00:06:20.650 --> 00:06:23.960
and it's like, okay,
so maybe one of the...

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I'm gonna just do an example here.

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So maybe one of my goals is,

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I wanna add 200 subscribers
to my list this month.

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What can I create?

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What kind of content can I create?

00:06:31.880 --> 00:06:36.103
So in the example of the
content planner, it would be,

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here's a great example.

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We also have these
content type checklists,

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there's eight content types.

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So I thought, okay,

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I'm gonna take this and
I'm gonna drill deeper.

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So there's just a
checklist in the planner.

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So I went and kind of did a "epic post,"

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and I explained, here's
what a heading tag is.

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Here's your sub headline,

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here's your body content.

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You wanna make sure of all
tags, all those things.

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And so then I turned that
into a "printable checklist."

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Because printables are also all the rage.

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And so what we did then
is that piece of content

00:07:05.760 --> 00:07:08.060
in order to get the printable checklist,

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people have to opt in.

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So that content then would support

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my goal of 200 new subscribers.

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The call to action is, get the printable.

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The end goal would be, buy the planner.

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So that's kind of a
quick little mini funnel.

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And then the content planner itself

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would be what are the content
pieces that I wanna create?

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And then we kind of go
into the micro content.

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So what would I do with that blog post?

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I would turn into an
Instagram story, a carousel,

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all the repurposing piece.

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And so you can write that out.

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And then we have a monthly calendar

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and there is a weekly calendar.

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And then there's stats and goals

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for month end and year end or quarter,

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'cause it's a 90 day planner.

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I'm a big believer, the best example.

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This sounds horrible.

00:07:51.923 --> 00:07:53.580
The pandemic served internet marketers

00:07:53.580 --> 00:07:54.950
in a lot of great ways.

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One of them was,

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I don't believe in
necessarily planning out

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content beyond 90 days.

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Can you imagine if you'd
planned all your content

00:08:01.220 --> 00:08:03.613
for the year in January, 2020?

00:08:04.450 --> 00:08:05.830
- Oh, I met people that had,

00:08:05.830 --> 00:08:07.410
they had planned it all,

00:08:07.410 --> 00:08:09.490
they had stuff queued up.

00:08:09.490 --> 00:08:12.530
And I know there's a few
embarrassing news stories

00:08:12.530 --> 00:08:15.020
of stuff that was set on
auto publish that went out

00:08:15.020 --> 00:08:17.210
that was like, hey, plan
your travel vacation

00:08:17.210 --> 00:08:18.483
with your grandparents.

00:08:19.710 --> 00:08:21.390
- Really like bad stuff,

00:08:21.390 --> 00:08:23.310
and it's like, it went out anyway,

00:08:23.310 --> 00:08:24.620
'cause they had planned ahead.

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They had scheduled ahead.

00:08:26.350 --> 00:08:29.300
I know so many people in
the marketing space that,

00:08:29.300 --> 00:08:30.850
I mean they had the whole year

00:08:30.850 --> 00:08:33.810
and they had already worked ahead

00:08:33.810 --> 00:08:36.040
on a lot of it for the client,

00:08:36.040 --> 00:08:37.190
and they had to scrap it all.

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They just had to eat those costs

00:08:38.530 --> 00:08:41.230
'cause the client doesn't
need any of it anymore.

00:08:41.230 --> 00:08:42.280
And they had to start over.

00:08:42.280 --> 00:08:44.460
It's like they had six months
done thinking like, yeah,

00:08:44.460 --> 00:08:46.010
we're so far ahead, we're good.

00:08:47.280 --> 00:08:49.220
- Which kind of defeats
the purpose of content

00:08:49.220 --> 00:08:50.850
to be honest with you and my idea.

00:08:50.850 --> 00:08:54.040
So I have the saying that
I call core content value.

00:08:54.040 --> 00:08:57.910
So my core content value
is that I want people

00:08:57.910 --> 00:09:00.400
to feel better for having
consumed my content.

00:09:00.400 --> 00:09:02.390
And that sounds very generics,

00:09:02.390 --> 00:09:04.320
but the three buckets under that would be,

00:09:04.320 --> 00:09:05.910
I want them to learn something,

00:09:05.910 --> 00:09:07.330
I want them to be entertained.

00:09:07.330 --> 00:09:09.200
I use a lot of self-deprecating humor

00:09:09.200 --> 00:09:11.900
or I want to connect with them.

00:09:11.900 --> 00:09:14.290
Whether maybe it's a heartfelt piece

00:09:14.290 --> 00:09:17.020
or it's a rant where
they're like, thank you,

00:09:17.020 --> 00:09:19.300
you totally get my whole thing.

00:09:19.300 --> 00:09:24.300
And so as long as what I'm
doing hits one of those buckets,

00:09:25.340 --> 00:09:26.440
I know I'm good.

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And so my content is a connection piece.

00:09:30.400 --> 00:09:32.790
It's not this whole autopilot, trust me.

00:09:32.790 --> 00:09:34.210
I love automations.

00:09:34.210 --> 00:09:36.030
I love getting things running,

00:09:36.030 --> 00:09:38.300
but you have to be listening to

00:09:38.300 --> 00:09:40.180
where your audience and your customers are

00:09:40.180 --> 00:09:41.840
and paying attention to
that customer journey.

00:09:41.840 --> 00:09:43.683
And that doesn't necessarily mean,

00:09:45.360 --> 00:09:47.073
I'm not, how do I wanna say this?

00:09:48.090 --> 00:09:49.110
I hate spreadsheets,

00:09:49.110 --> 00:09:49.943
don't give me a spreadsheet,

00:09:49.943 --> 00:09:51.150
let me draw.

00:09:51.150 --> 00:09:54.230
So I don't get crazy analytical.

00:09:54.230 --> 00:09:55.510
And I've been doing this long enough

00:09:55.510 --> 00:09:57.080
that I can trust my gut,

00:09:57.080 --> 00:09:59.610
at the same time, is there value

00:09:59.610 --> 00:10:01.530
in looking up keywords
to see where you can rank

00:10:01.530 --> 00:10:02.880
to support your ideal audience?

00:10:02.880 --> 00:10:04.710
All of that stuff comes,

00:10:04.710 --> 00:10:06.610
but people need to start creating that.

00:10:06.610 --> 00:10:09.470
If you come from that basic place of,

00:10:09.470 --> 00:10:11.660
I wanna create value
that connects with people

00:10:11.660 --> 00:10:12.690
that I want on my list,

00:10:12.690 --> 00:10:16.410
that I can sell solutions
to their problems to,

00:10:16.410 --> 00:10:19.430
you can learn and get
better at the strategy

00:10:19.430 --> 00:10:21.150
and the systems as you go.

00:10:21.150 --> 00:10:23.590
I'd rather see people
hit publish than not,

00:10:23.590 --> 00:10:25.590
but this getting a year ahead of it.

00:10:25.590 --> 00:10:28.253
So you can go do other
stuff, it's ridiculous.

00:10:29.209 --> 00:10:30.580
it's kind of ridiculous.

00:10:30.580 --> 00:10:31.560
I don't know.

00:10:31.560 --> 00:10:34.533
I mean you're in it to
communicate and provide value.

00:10:35.723 --> 00:10:37.280
- Yeah, I think a lot
of people don't realize

00:10:37.280 --> 00:10:39.540
why they're creating
content in the first place.

00:10:39.540 --> 00:10:41.590
It's like somebody tells
them you need to be blogging,

00:10:41.590 --> 00:10:42.770
you need to be going live,

00:10:42.770 --> 00:10:44.460
you need to be putting
stuff out on social,

00:10:44.460 --> 00:10:46.350
you need to be sending emails

00:10:46.350 --> 00:10:50.030
and they kind of just get
so lost in the tactics

00:10:50.030 --> 00:10:52.080
that they lose sight of the why.

00:10:52.080 --> 00:10:53.017
And I tell people all the time,

00:10:53.017 --> 00:10:55.830
if you just run around
and be a helpful human,

00:10:55.830 --> 00:10:57.560
it's probably gonna work.

00:10:57.560 --> 00:11:01.560
But you have to have the
helpful human thing at the core.

00:11:01.560 --> 00:11:03.180
And then you're gonna get somewhere.

00:11:03.180 --> 00:11:04.500
And most people just, they don't,

00:11:04.500 --> 00:11:05.810
they start at the other way around.

00:11:05.810 --> 00:11:06.920
They're like, this is my business.

00:11:06.920 --> 00:11:08.490
This is what I wanna achieve.

00:11:08.490 --> 00:11:11.170
We didn't have a list of people,
let's just go email them.

00:11:11.170 --> 00:11:12.690
Not like how can we help

00:11:12.690 --> 00:11:16.370
the people on the list
accomplish something?

00:11:16.370 --> 00:11:19.763
And it's that simple
exercise, changes it all.

00:11:20.740 --> 00:11:23.300
- That and I did a podcast episode,

00:11:23.300 --> 00:11:24.720
I don't know, few weeks ago.

00:11:24.720 --> 00:11:27.098
And it was about the most important thing

00:11:27.098 --> 00:11:29.590
an entrepreneur can do,

00:11:29.590 --> 00:11:31.800
and it's to start managing your thoughts.

00:11:31.800 --> 00:11:33.980
And that sounds maybe a
little bit at a left field,

00:11:33.980 --> 00:11:36.910
but the problem is we
get into our heads about,

00:11:36.910 --> 00:11:37.743
oh, what does this look like?

00:11:37.743 --> 00:11:38.610
What are people gonna think?

00:11:38.610 --> 00:11:40.410
Or this person's doing this,

00:11:40.410 --> 00:11:44.060
and you hear it like your mindset.

00:11:44.060 --> 00:11:46.010
you have to come at this
at the right approach.

00:11:46.010 --> 00:11:48.380
Here's a quick example,
so I do coaching too,

00:11:48.380 --> 00:11:50.530
And one of my coaching clients,
this is her first weekend.

00:11:50.530 --> 00:11:52.810
She had done a black
Friday cyber Monday thing.

00:11:52.810 --> 00:11:55.450
And we came and I'm like,

00:11:55.450 --> 00:11:57.570
we really need to build this
foundation for your business.

00:11:57.570 --> 00:11:59.930
You have to have these things in place.

00:11:59.930 --> 00:12:02.420
So it's not just like
I'm gonna hire someone,

00:12:02.420 --> 00:12:03.700
we're gonna put an
offer out, and it works.

00:12:03.700 --> 00:12:04.940
It's like, do you have a list?

00:12:04.940 --> 00:12:05.773
Are they engaged?

00:12:05.773 --> 00:12:07.080
Are they responding to your emails?

00:12:07.080 --> 00:12:08.950
There's so much more to it.

00:12:08.950 --> 00:12:12.990
And so she emails Friday, 20% open rate,

00:12:12.990 --> 00:12:14.680
nobody bought, but that's okay.

00:12:14.680 --> 00:12:16.940
I know they were the
right people on my list.

00:12:16.940 --> 00:12:19.090
The next day, Saturday I get this,

00:12:19.090 --> 00:12:21.850
I'm having major insecurity attacks.

00:12:21.850 --> 00:12:22.910
I know they're not the right people,

00:12:22.910 --> 00:12:23.850
but I'm still frustrated.

00:12:23.850 --> 00:12:26.080
And it was like, whoa.

00:12:26.080 --> 00:12:28.440
Her list isn't even 500, she's
not been emailing really.

00:12:28.440 --> 00:12:29.660
And then she ends up with two sales.

00:12:29.660 --> 00:12:32.500
I'm like, this shows you it works.

00:12:32.500 --> 00:12:34.570
Marketing can be a math equation.

00:12:34.570 --> 00:12:38.120
And so people get into this
freak out mode about things

00:12:38.120 --> 00:12:39.410
where they panic and they stress

00:12:39.410 --> 00:12:40.243
and they're like, it's not working.

00:12:40.243 --> 00:12:42.780
And it's like, then
you need to dig deeper.

00:12:42.780 --> 00:12:44.360
You need to get better at your messaging.

00:12:44.360 --> 00:12:46.460
You need to get clearer
on who you're talking to,

00:12:46.460 --> 00:12:47.920
what their problems are.

00:12:47.920 --> 00:12:50.020
But there's something, I
dunno if you've seen this,

00:12:50.020 --> 00:12:51.370
but it's like something about the internet

00:12:51.370 --> 00:12:53.920
where people think, well,
I have a pretty website

00:12:53.920 --> 00:12:54.753
and I've got offers.

00:12:54.753 --> 00:12:56.580
Why aren't I making a million dollars?

00:12:57.740 --> 00:12:58.695
- Yeah, it's like-

00:12:58.695 --> 00:13:01.080
- And it's like, you're not
communicating effectively.

00:13:01.080 --> 00:13:06.080
Yeah, and on one hand marketers sell that

00:13:06.550 --> 00:13:08.289
on the other hand, I don't know.

00:13:08.289 --> 00:13:10.030
I love coining terms now,

00:13:10.030 --> 00:13:11.060
that's my favorite thing.

00:13:11.060 --> 00:13:13.830
I've coined entrepreneurial adulting.

00:13:13.830 --> 00:13:15.200
You need to do the work,

00:13:15.200 --> 00:13:17.610
just because you could
have a phenomenal product,

00:13:17.610 --> 00:13:19.710
but if you don't know how to sell it,

00:13:19.710 --> 00:13:21.270
if you don't know where to sell it,

00:13:21.270 --> 00:13:22.907
if you don't know how
to communicate the value

00:13:22.907 --> 00:13:26.960
and the problem, it solves,
it's kind of hearing.

00:13:26.960 --> 00:13:29.460
When I first started, I've been
doing this almost 14 years,

00:13:29.460 --> 00:13:31.130
the money's in the list.

00:13:31.130 --> 00:13:33.659
I always had an email list, I
always captured subscribers.

00:13:33.659 --> 00:13:35.593
It was like, what do I do with them?

00:13:36.623 --> 00:13:38.180
And we get in our own way,

00:13:38.180 --> 00:13:41.200
I went from writing blog
posts that sound like,

00:13:41.200 --> 00:13:43.940
a Microsoft robot, circa 1990 wrote it.

00:13:43.940 --> 00:13:46.120
I'm like, where's the personality

00:13:46.120 --> 00:13:49.530
to getting better at writing
and editing and rereading it,

00:13:49.530 --> 00:13:52.310
And then listening to people
and having conversations.

00:13:52.310 --> 00:13:54.660
And it is simply a
process, it's not an event.

00:13:54.660 --> 00:13:57.310
And so when you look at content,

00:13:57.310 --> 00:14:00.340
as it's just something you have to do,

00:14:00.340 --> 00:14:01.850
and then it's supposed to work,

00:14:01.850 --> 00:14:03.720
you are going to set
yourself up for failure

00:14:03.720 --> 00:14:05.550
over and over again.

00:14:05.550 --> 00:14:07.570
- Yeah. One of the main
content is everything.

00:14:07.570 --> 00:14:09.300
It's in everything that you do,

00:14:09.300 --> 00:14:10.960
it's in your sales presentations,

00:14:10.960 --> 00:14:12.570
it's in your video scripts,

00:14:12.570 --> 00:14:14.070
it's in your blog articles,

00:14:14.070 --> 00:14:15.130
it's in your emails.

00:14:15.130 --> 00:14:17.187
It's everything you do is content.

00:14:17.187 --> 00:14:20.160
And I think a lot of people
just, they don't understand

00:14:20.160 --> 00:14:22.650
how what they do impacts people.

00:14:22.650 --> 00:14:23.590
They just don't ask.

00:14:23.590 --> 00:14:25.410
Even the ones that have current customers,

00:14:25.410 --> 00:14:27.310
they never have that conversation like,

00:14:27.310 --> 00:14:29.370
hey, how has this helped you?

00:14:29.370 --> 00:14:31.680
How has working with me helped you?

00:14:31.680 --> 00:14:32.830
And it's like I tell people sometimes

00:14:32.830 --> 00:14:33.663
I'm like, why don't you,

00:14:33.663 --> 00:14:35.240
like if they can't
communicate it very well

00:14:35.240 --> 00:14:36.510
and they have existing customers,

00:14:36.510 --> 00:14:38.710
I'm like, go get five testimonials,

00:14:38.710 --> 00:14:40.890
go have a conversation with somebody,

00:14:40.890 --> 00:14:43.690
not just send an email
and ask for a testimonial,

00:14:43.690 --> 00:14:45.940
go have a conversation with somebody

00:14:45.940 --> 00:14:48.970
and learn about why they
did business with you.

00:14:48.970 --> 00:14:51.300
And it's eyeopening most of the time.

00:14:51.300 --> 00:14:53.270
And it's like, if so many
people put so much effort

00:14:53.270 --> 00:14:54.810
into creating buyer personas

00:14:54.810 --> 00:14:56.160
and into creating all this other stuff,

00:14:56.160 --> 00:14:58.660
when they have existing customers,

00:14:58.660 --> 00:15:00.320
you have people go find the ones you like

00:15:00.320 --> 00:15:01.720
and go have a conversation with them.

00:15:01.720 --> 00:15:04.810
That's not like, hey, why are
you doing business with me?

00:15:04.810 --> 00:15:07.470
It's transformative, that
is your buyer persona.

00:15:07.470 --> 00:15:09.290
I think the most powerful eyeopening thing

00:15:09.290 --> 00:15:10.850
that I've ever done

00:15:10.850 --> 00:15:13.640
was I had someone actually
fill out a before after grid

00:15:13.640 --> 00:15:15.430
that was an existing customer.

00:15:15.430 --> 00:15:17.190
That was my best fit customer

00:15:17.190 --> 00:15:18.730
for a new thing that I was launching.

00:15:18.730 --> 00:15:20.460
And the before after grid is kinda,

00:15:20.460 --> 00:15:22.170
what is your life right now?

00:15:22.170 --> 00:15:23.130
How do you feel about it?

00:15:23.130 --> 00:15:24.230
How did this...

00:15:24.230 --> 00:15:26.320
And like what are you looking for for me?

00:15:26.320 --> 00:15:27.190
How have I helped you?

00:15:27.190 --> 00:15:28.780
How has it changed?

00:15:28.780 --> 00:15:30.400
And she went through and filled that out.

00:15:30.400 --> 00:15:32.820
And it was the language and wording

00:15:32.820 --> 00:15:34.770
that even in 15 years of
copywriting experience

00:15:34.770 --> 00:15:36.320
and marketing experience,

00:15:36.320 --> 00:15:38.223
I would've never said it that way.

00:15:39.450 --> 00:15:41.830
- You know what so here's,
it's interesting is,

00:15:41.830 --> 00:15:44.420
so I had the content
creator's Facebook group

00:15:44.420 --> 00:15:45.880
before the planner came around

00:15:45.880 --> 00:15:47.330
and one of the questions to join the group

00:15:47.330 --> 00:15:49.650
is what's your biggest
challenge with content?

00:15:49.650 --> 00:15:52.650
And so after collecting
1200 of those or something,

00:15:52.650 --> 00:15:54.520
I'm like, I know what it is.

00:15:54.520 --> 00:15:58.730
So we took all of those
answers, and it was so easy.

00:15:58.730 --> 00:16:03.310
It was easy, but it was a lot of work,

00:16:03.310 --> 00:16:07.110
to craft all the content for
the website, for our ads.

00:16:07.110 --> 00:16:09.840
That's how we did the 67,000
a month, it was Facebook ads.

00:16:09.840 --> 00:16:14.840
And it was because we did all
of this pre-work to understand

00:16:16.080 --> 00:16:17.040
what their problems were,

00:16:17.040 --> 00:16:18.050
where their challenges were.

00:16:18.050 --> 00:16:20.550
And then we knew the target market.

00:16:20.550 --> 00:16:22.940
So it's that's the kind
of stuff I call it,

00:16:22.940 --> 00:16:24.970
the intangible to behind the scenes stuff

00:16:24.970 --> 00:16:28.110
that people, it's a lot
harder than you think

00:16:28.110 --> 00:16:30.000
to sit there and say,

00:16:30.000 --> 00:16:32.470
or to your point, have a conversation with

00:16:32.470 --> 00:16:34.160
where were you, where are you at now?

00:16:34.160 --> 00:16:35.170
What makes sense?

00:16:35.170 --> 00:16:36.200
What's clear for you?

00:16:36.200 --> 00:16:37.180
One of the things I did.

00:16:37.180 --> 00:16:39.560
So I have totally gone down.

00:16:39.560 --> 00:16:40.920
So we've got the content creators planner

00:16:40.920 --> 00:16:42.200
with my personal brand.

00:16:42.200 --> 00:16:45.050
I'm obsessed with email marketing
and newsletters and copy.

00:16:45.050 --> 00:16:46.490
I love it, I love it, I love it.

00:16:46.490 --> 00:16:49.470
It is the foundation to succeeding online.

00:16:49.470 --> 00:16:51.900
I believe that with
every ounce of my being.

00:16:51.900 --> 00:16:54.830
And so going down this rabbit hole.

00:16:54.830 --> 00:16:56.040
So one of the things I did

00:16:56.040 --> 00:16:58.350
is I put this offer out in the spring

00:16:58.350 --> 00:17:00.400
and I've now done two cohorts.

00:17:00.400 --> 00:17:03.720
Cohort-based training
is making this whole,

00:17:03.720 --> 00:17:05.720
I don't know, people are going, thank you.

00:17:05.720 --> 00:17:07.920
You actually care about me.

00:17:07.920 --> 00:17:09.310
You're gonna be on the calls.

00:17:09.310 --> 00:17:10.980
And I'm all about passive courses too.

00:17:10.980 --> 00:17:12.770
So I'm not knocking anything,

00:17:12.770 --> 00:17:14.920
but there's a great opportunity for people

00:17:14.920 --> 00:17:18.420
to get massive data, connect with people.

00:17:18.420 --> 00:17:20.410
So I did this, it was
called email insiders.

00:17:20.410 --> 00:17:21.880
I said, I'm only gonna
work with 10 people.

00:17:21.880 --> 00:17:23.490
It's a two month program.

00:17:23.490 --> 00:17:25.070
You're gonna get on an
onboarding call with me

00:17:25.070 --> 00:17:26.280
and we're gonna look at your email

00:17:26.280 --> 00:17:27.700
and the whole thing, let me tell you,

00:17:27.700 --> 00:17:30.010
and I let people know
this is a pilot program.

00:17:30.010 --> 00:17:32.540
So the results I got,

00:17:32.540 --> 00:17:35.630
I felt I was getting paid
to get data and feedback.

00:17:35.630 --> 00:17:38.160
So then I did a second cohort
and now people are like,

00:17:38.160 --> 00:17:39.490
oh, this is what I'm really appreciating

00:17:39.490 --> 00:17:40.323
about these group calls.

00:17:40.323 --> 00:17:41.590
And I like that you keep it small

00:17:41.590 --> 00:17:43.000
and I've gained so many
other insights here.

00:17:43.000 --> 00:17:44.630
I'm like, this is brilliant.

00:17:44.630 --> 00:17:46.230
Price goes up for the third cohort

00:17:46.230 --> 00:17:48.070
and it's becoming more of a mastermind.

00:17:48.070 --> 00:17:50.440
But the whole thing is no sales page.

00:17:50.440 --> 00:17:52.030
It was direct email.

00:17:52.030 --> 00:17:53.690
I had a relationship with my list.

00:17:53.690 --> 00:17:55.250
I said, this is where people struggle.

00:17:55.250 --> 00:17:57.200
You're gonna get my time also.

00:17:57.200 --> 00:17:59.870
But too many people come to
the internet and they're like,

00:17:59.870 --> 00:18:01.715
well, I just wanna put up
a sales page in a funnel.

00:18:01.715 --> 00:18:02.670
I don't wanna talk to people.

00:18:02.670 --> 00:18:05.500
Well then you're not gonna
be in business very long.

00:18:05.500 --> 00:18:07.690
- Yeah, I think like one of the things

00:18:07.690 --> 00:18:08.610
that blows people's mind,

00:18:08.610 --> 00:18:09.640
the most that I tell them especially

00:18:09.640 --> 00:18:11.490
with a brand new business,

00:18:11.490 --> 00:18:12.587
they get started and they're
like, I need a website,

00:18:12.587 --> 00:18:15.080
I need my social pages, I need a funnel.

00:18:15.080 --> 00:18:17.400
I need like they've been told
they need all these things.

00:18:17.400 --> 00:18:20.240
And I was like, you need
to go get 10 clients.

00:18:20.240 --> 00:18:21.640
Well, that's why I want all the stuff.

00:18:21.640 --> 00:18:22.670
And it's like, no.

00:18:22.670 --> 00:18:23.640
And I heard this from Ryan and I,

00:18:23.640 --> 00:18:26.140
so it wasn't something I got
originally, but I love it.

00:18:26.140 --> 00:18:28.480
And I've told people to
use it and it's worked,

00:18:28.480 --> 00:18:30.210
just go get 10 clients,

00:18:30.210 --> 00:18:32.730
go talk to however many humans

00:18:32.730 --> 00:18:34.280
you need to personally go talk to,

00:18:34.280 --> 00:18:35.880
go find them, go knock on doors,

00:18:35.880 --> 00:18:37.940
go send emails, pick up the phone,

00:18:37.940 --> 00:18:40.520
message them on social
media and be genuine.

00:18:40.520 --> 00:18:44.110
Do whatever you need to do, but go get 10.

00:18:44.110 --> 00:18:45.410
You don't need a website,

00:18:45.410 --> 00:18:46.750
you don't need a sales page.

00:18:46.750 --> 00:18:47.980
you don't need a funnel.

00:18:47.980 --> 00:18:50.380
You don't need anything until
you've gotten 10 clients.

00:18:50.380 --> 00:18:52.850
And you can prove that the
thing that you wanna do

00:18:52.850 --> 00:18:54.938
is something that they need.

00:18:54.938 --> 00:18:57.070
If you're brand new.

00:18:57.070 --> 00:18:59.360
- If you're brand well, and
even if you're not brand new,

00:18:59.360 --> 00:19:02.180
but it's a new offer, in essence.

00:19:02.180 --> 00:19:04.650
And so, I mean, I've been
doing this a long time,

00:19:04.650 --> 00:19:07.160
so I feel like I've earned
credibility and relationships

00:19:07.160 --> 00:19:09.730
and people trust me 'cause
I do show up consistently.

00:19:09.730 --> 00:19:12.140
And that's another hashtag
of mine, Just Show UP.

00:19:12.140 --> 00:19:13.860
Look at Russell Brunson.

00:19:13.860 --> 00:19:16.010
Most people in the digital
marketing space know who he is.

00:19:16.010 --> 00:19:19.980
So ClickFunnels is what, a
hundred million dollar monthly,

00:19:19.980 --> 00:19:22.730
I mean, or annual recurring revenue.

00:19:22.730 --> 00:19:24.890
So when he was launching ClickFunnels,

00:19:24.890 --> 00:19:26.360
and people heard this story,

00:19:26.360 --> 00:19:27.420
and love him or hate him.

00:19:27.420 --> 00:19:28.490
I think he's a brilliant marketer.

00:19:28.490 --> 00:19:29.870
I don't care if you like ClickFunnels,

00:19:29.870 --> 00:19:33.100
you can learn so much from
watching and reading and stuff.

00:19:33.100 --> 00:19:35.140
But so he reached out to organify

00:19:35.140 --> 00:19:38.040
great juice company, powder
juices and stuff, and he said,

00:19:38.910 --> 00:19:41.360
can I come and build your funnels for you

00:19:41.360 --> 00:19:44.570
and drew can only is
he the founder I think,

00:19:44.570 --> 00:19:45.653
but he's like, what's in it for you.

00:19:45.653 --> 00:19:47.500
He's like, I wanna see if this works

00:19:47.500 --> 00:19:48.520
for a supplement company.

00:19:48.520 --> 00:19:49.990
He did not charge them.

00:19:49.990 --> 00:19:52.340
So at that level,
ClickFunnels had an audience,

00:19:52.340 --> 00:19:53.220
they had subscribers,

00:19:53.220 --> 00:19:56.850
but he said, let me come
build your funnels for you.

00:19:56.850 --> 00:19:58.390
Boom, helped blow them up.

00:19:58.390 --> 00:20:03.110
And so this idea that he had
the resources and I get it.

00:20:03.110 --> 00:20:04.750
If you're getting started and you're like,

00:20:04.750 --> 00:20:06.390
well, I can't go fly all over the country,

00:20:06.390 --> 00:20:08.900
you don't have to, but find a way,

00:20:08.900 --> 00:20:10.020
and I love doing that.

00:20:10.020 --> 00:20:13.240
Look, it's a hundred bucks
to do this session with me.

00:20:13.240 --> 00:20:16.200
If you show up and do the
work, or if you show up,

00:20:16.200 --> 00:20:17.370
I'm gonna give you your money back.

00:20:17.370 --> 00:20:19.130
But this is to show that
there's some skin in the game,

00:20:19.130 --> 00:20:21.000
'cause I believe that element also.

00:20:21.000 --> 00:20:24.910
But it is, I feel like we've
kind of because of tools

00:20:24.910 --> 00:20:26.490
and automation in the internet,

00:20:26.490 --> 00:20:29.773
people forget they're like
gorilla marketing works.

00:20:30.870 --> 00:20:32.930
It's kinda like, have
you heard the phrase?

00:20:32.930 --> 00:20:34.560
Russell does his dream 100.

00:20:34.560 --> 00:20:35.510
You don't need to go after

00:20:35.510 --> 00:20:38.310
Russell Brunson and Tony
Robbins and Amy Porterfield.

00:20:38.310 --> 00:20:40.120
There are thousands of people

00:20:40.120 --> 00:20:41.990
on the planet to do business with,

00:20:41.990 --> 00:20:46.020
find two who have a
1000 or 2000 person list

00:20:46.020 --> 00:20:46.853
of your ideal customers

00:20:46.853 --> 00:20:48.690
and see how you can support each other.

00:20:48.690 --> 00:20:51.070
So to your point, go
out and get 10 clients,

00:20:51.070 --> 00:20:52.690
find joint venture partners,

00:20:52.690 --> 00:20:56.340
collaborate, do podcast
interviews, develop relationships.

00:20:56.340 --> 00:20:57.670
And I'm sure you've done interviews

00:20:57.670 --> 00:20:59.300
where it's like, okay, that was nice.

00:20:59.300 --> 00:21:00.133
I don't see anything coming of that.

00:21:00.133 --> 00:21:01.660
And there are other
people that you're like,

00:21:01.660 --> 00:21:03.140
I wanna be in their space.

00:21:03.140 --> 00:21:05.840
Like how can I support you?

00:21:05.840 --> 00:21:09.800
It works, but people get
nervous, but guess what?

00:21:09.800 --> 00:21:12.400
You have to learn to be
comfortable with the discomfort.

00:21:12.400 --> 00:21:14.590
That's how you're gonna grow.

00:21:14.590 --> 00:21:15.640
- Yep, oh, I like that one,

00:21:15.640 --> 00:21:16.620
be comfortable with the discomfort.

00:21:16.620 --> 00:21:18.160
I had another person I interviewed,

00:21:18.160 --> 00:21:20.560
that she said feel the
fear and do it anyway.

00:21:20.560 --> 00:21:21.790
And I don't think she's realized

00:21:21.790 --> 00:21:23.650
how much that brain worm is living

00:21:23.650 --> 00:21:25.900
in my everyday thoughts now.

00:21:25.900 --> 00:21:27.530
But all the time I'm like,

00:21:27.530 --> 00:21:29.870
oh, I don't know if I
really wanna put that out.

00:21:29.870 --> 00:21:31.470
And it's still a fear duty to me,

00:21:31.470 --> 00:21:32.670
I'm like, okay, publish.

00:21:33.690 --> 00:21:36.490
- Okay, I'm gonna give you,
this is probably way TMI,

00:21:36.490 --> 00:21:38.850
but so little teeny tiny,

00:21:38.850 --> 00:21:41.600
so my story, I was widowed in 2003,

00:21:41.600 --> 00:21:43.720
I had a six year old and a two year old,

00:21:43.720 --> 00:21:45.560
my life I was working full time,

00:21:45.560 --> 00:21:46.393
the whole nine yards.

00:21:46.393 --> 00:21:50.490
Tried white picket fence,
pulled out from under me,

00:21:50.490 --> 00:21:51.540
totally on the other side of it,

00:21:51.540 --> 00:21:53.118
now kids are 24 and 20,

00:21:53.118 --> 00:21:55.050
we're good at what all that kind of stuff.

00:21:55.050 --> 00:21:58.750
But I found an amazing therapist,

00:21:58.750 --> 00:22:00.810
to that, but I've
continued working with her.

00:22:00.810 --> 00:22:02.250
I'm literally What About Bob?

00:22:02.250 --> 00:22:03.560
The movie, if you've ever seen it,

00:22:03.560 --> 00:22:05.240
I'm following my therapist around.

00:22:05.240 --> 00:22:06.073
So we did these calls.

00:22:06.073 --> 00:22:08.700
So I did this, when I
was under the pandemic.

00:22:08.700 --> 00:22:10.310
I was actually in Boise Idaho at the time

00:22:10.310 --> 00:22:11.670
I moved outta California.

00:22:11.670 --> 00:22:13.693
So I'm like, let's do these weekly calls.

00:22:14.569 --> 00:22:16.210
I wanna raise my vibration and my energy

00:22:16.210 --> 00:22:18.090
and she's totally into all that stuff too.

00:22:18.090 --> 00:22:20.350
So we went down this crazy rabbit hole,

00:22:20.350 --> 00:22:22.060
got into a bunch of stuff,

00:22:22.060 --> 00:22:24.320
one topic and I'm not
gonna go deep in this,

00:22:24.320 --> 00:22:26.110
but it was all on sexuality and stuff.

00:22:26.110 --> 00:22:27.700
And I was like, okay,

00:22:27.700 --> 00:22:31.440
at the same time I'm doing this launch

00:22:31.440 --> 00:22:33.550
for a course I had list explosion.

00:22:33.550 --> 00:22:34.420
It was how I grew.

00:22:34.420 --> 00:22:37.570
I added like 500 subscribers
in 10 days organically

00:22:37.570 --> 00:22:40.020
to a new free little course I did.

00:22:40.020 --> 00:22:42.630
But I took the email sequences.

00:22:42.630 --> 00:22:45.410
I bought remit set's breakthrough launch.

00:22:45.410 --> 00:22:47.690
And at the time like I'd
done launches and stuff,

00:22:47.690 --> 00:22:49.950
but never the whole
cart's closing reminder.

00:22:49.950 --> 00:22:52.060
the email kind of, it feels
like you're hammering people

00:22:52.060 --> 00:22:53.247
and it was such a level of discomfort,

00:22:53.247 --> 00:22:55.370
and I said to myself, I'm like Kim,

00:22:55.370 --> 00:22:59.000
you can talk to your therapist
about this sexuality stuff.

00:22:59.000 --> 00:23:00.900
I'm all you can send a fricking email.

00:23:01.940 --> 00:23:03.750
It's that mindset, I'm all.

00:23:03.750 --> 00:23:05.510
If you can do that,

00:23:05.510 --> 00:23:07.810
you can write this email
that the cart's closing.

00:23:07.810 --> 00:23:09.040
And guess what?

00:23:09.040 --> 00:23:10.560
Just like, they all tell you,

00:23:10.560 --> 00:23:12.330
most of the sales came
in the last few days.

00:23:12.330 --> 00:23:13.450
Had I not sent that.

00:23:13.450 --> 00:23:15.550
Today's the last day, five
o'clock carts (inaudible),

00:23:15.550 --> 00:23:16.940
eight o'clock reminder,

00:23:16.940 --> 00:23:18.400
you got two hours.

00:23:18.400 --> 00:23:20.060
And then I did something squirrely

00:23:20.060 --> 00:23:21.070
with a card on the back end,

00:23:21.070 --> 00:23:21.903
so it didn't close.

00:23:21.903 --> 00:23:23.160
And I made three more sales the next day,

00:23:23.160 --> 00:23:24.890
I'm like, this shit works.

00:23:24.890 --> 00:23:25.723
This shit works.

00:23:25.723 --> 00:23:28.780
And it's just because you're
not comfortable with it,

00:23:28.780 --> 00:23:32.380
doesn't mean it's not worth doing.

00:23:32.380 --> 00:23:33.870
All of marketing is numbers.

00:23:33.870 --> 00:23:35.710
It's testing, it's trying.

00:23:35.710 --> 00:23:37.520
There will be trolls,
there will be negative,

00:23:37.520 --> 00:23:38.460
but do it anyway.

00:23:38.460 --> 00:23:39.870
Do it anyway.

00:23:39.870 --> 00:23:42.770
- Yep, I mean so much of it
is gonna be uncomfortable

00:23:42.770 --> 00:23:45.230
because you don't see the reactions.

00:23:45.230 --> 00:23:47.590
So it's like as much as we try
and hide in the digital world

00:23:47.590 --> 00:23:50.060
and get away from in person interactions,

00:23:50.060 --> 00:23:51.210
it makes us uncomfortable

00:23:51.210 --> 00:23:52.800
to not have in person interactions,

00:23:52.800 --> 00:23:54.180
'Cause we can't see what's going on.

00:23:54.180 --> 00:23:55.520
We don't know what they're gonna like,

00:23:55.520 --> 00:23:57.760
we don't know how they're
gonna think about it.

00:23:57.760 --> 00:23:59.640
And it just gets a lot more terrifying.

00:23:59.640 --> 00:24:00.859
I mean, I'm guilty of it.

00:24:00.859 --> 00:24:03.560
There's a lot of things
I need to be doing.

00:24:03.560 --> 00:24:05.870
And I like something else
that you said earlier too,

00:24:05.870 --> 00:24:08.840
where you launched it as kind
of forget how you called it.

00:24:08.840 --> 00:24:11.290
I call it a beta launch, you
called it something else.

00:24:11.290 --> 00:24:12.830
- A pilot program.

00:24:12.830 --> 00:24:13.663
- Pilot program.

00:24:13.663 --> 00:24:16.830
Yeah, and not being afraid to just say,

00:24:16.830 --> 00:24:18.360
hey, this is new.

00:24:18.360 --> 00:24:19.900
It's gonna be weird.

00:24:19.900 --> 00:24:22.870
There's gonna be things
that go off the rails,

00:24:22.870 --> 00:24:25.530
but I'm gonna be there and that's okay.

00:24:25.530 --> 00:24:28.980
I feel being open to being vulnerable

00:24:28.980 --> 00:24:31.390
can be really powerful, 'Cause
people give you feedback.

00:24:31.390 --> 00:24:33.780
You can ask questions that
you wouldn't normally ask

00:24:33.780 --> 00:24:35.530
and like a polished,

00:24:35.530 --> 00:24:38.480
having doing this for five
years kind of program,

00:24:38.480 --> 00:24:40.320
you can't really be
like, hey, what did you?

00:24:40.320 --> 00:24:42.730
I mean, you can, but at a different level

00:24:42.730 --> 00:24:44.894
when it's a pilot or a beta launch

00:24:44.894 --> 00:24:47.840
where you're like, hey, I
don't know what I'm doing.

00:24:47.840 --> 00:24:49.540
What do you think about it so far?

00:24:50.930 --> 00:24:52.990
- Yeah, well and the
fun part of that too is,

00:24:52.990 --> 00:24:54.800
and I under promise no delivered,

00:24:54.800 --> 00:24:57.220
it was a two month program
with only two calls a month,

00:24:57.220 --> 00:24:58.660
but I ended up going three months

00:24:58.660 --> 00:25:00.500
and almost four calls a month

00:25:00.500 --> 00:25:03.850
because one, I was having fun

00:25:03.850 --> 00:25:06.600
and it's so much work to create a course.

00:25:06.600 --> 00:25:08.050
I've done, I have courses.

00:25:08.050 --> 00:25:08.903
I've done them.

00:25:13.140 --> 00:25:15.140
It can be so disheartening
when you're like,

00:25:15.140 --> 00:25:16.970
but I believed in this
and I did all this work

00:25:16.970 --> 00:25:19.120
and then nobody bought
and it's like, okay,

00:25:20.060 --> 00:25:21.020
now go back.

00:25:21.020 --> 00:25:22.580
Did it all not work?

00:25:22.580 --> 00:25:23.830
Did they open the email?

00:25:23.830 --> 00:25:24.860
Did they at least click through?

00:25:24.860 --> 00:25:25.693
Was the mess...

00:25:25.693 --> 00:25:29.180
So that's why I love the
whole pilot, beta thing.

00:25:29.180 --> 00:25:30.630
And I don't know about you Christina,

00:25:30.630 --> 00:25:33.670
but I'm one of those
people that I don't jump,

00:25:33.670 --> 00:25:34.888
like look crazy squirrel anymore.

00:25:34.888 --> 00:25:37.180
I've gotten so into fundamentals.

00:25:37.180 --> 00:25:39.390
And I now I just like to go
deeper and deeper and deeper,

00:25:39.390 --> 00:25:42.170
but there will always be something
that catches my interest.

00:25:42.170 --> 00:25:44.300
So I like the flexibility

00:25:44.300 --> 00:25:46.150
of sort of stacking a skillset

00:25:46.150 --> 00:25:48.120
and going like, I love email newsletters.

00:25:48.120 --> 00:25:49.440
Okay, where am I going with that?

00:25:49.440 --> 00:25:52.470
So now I've gone deeper,
copy all that kind of stuff.

00:25:52.470 --> 00:25:53.960
Things will continue to stack.

00:25:53.960 --> 00:25:56.300
So I don't wanna bank everything

00:25:56.300 --> 00:25:58.220
on a signature program that I'm married to

00:25:58.220 --> 00:25:59.660
for 10 years or something.

00:25:59.660 --> 00:26:03.470
So, the pilot, the beta,
and here's the crazy thing.

00:26:03.470 --> 00:26:05.255
Again, only 10 people and people

00:26:05.255 --> 00:26:07.750
they have all said to me

00:26:07.750 --> 00:26:10.060
that they like that it's a small group.

00:26:10.060 --> 00:26:10.893
Some people are like, well,

00:26:10.893 --> 00:26:12.710
I just wanted to get more of you.

00:26:12.710 --> 00:26:14.220
And I'm like, okay, great.

00:26:14.220 --> 00:26:15.720
And then I got two coaching clients

00:26:15.720 --> 00:26:18.340
from the first beta
group and I'm like, okay.

00:26:18.340 --> 00:26:19.173
And there will come a point

00:26:19.173 --> 00:26:21.090
where I won't do one on
one coaching anymore,

00:26:21.090 --> 00:26:22.090
and I've done it.

00:26:22.090 --> 00:26:26.730
But it's my goal, I love this
group dynamic even events,

00:26:26.730 --> 00:26:29.680
the last big event I went to pre-pandemic

00:26:29.680 --> 00:26:31.808
was I think ClickFunnels in 2018,

00:26:31.808 --> 00:26:32.700
I don't even have an account,

00:26:32.700 --> 00:26:35.990
but it's just too much.

00:26:35.990 --> 00:26:36.982
I'm just at a point in my life,

00:26:36.982 --> 00:26:39.700
I'd rather do 10, 12
people at a mastermind

00:26:39.700 --> 00:26:41.530
or 20 people at a small thing.

00:26:41.530 --> 00:26:44.460
So, but I'm able to figure this stuff out.

00:26:44.460 --> 00:26:47.500
I feel I'm just getting paid
to connect with great people,

00:26:47.500 --> 00:26:49.280
solve problems and get data,

00:26:49.280 --> 00:26:51.610
and I'll just continue to
get paid better and better

00:26:51.610 --> 00:26:53.491
with each of those.

00:26:53.491 --> 00:26:54.606
- Yeah, well, I mean, that's the goal.

00:26:54.606 --> 00:26:56.690
I mean, that's one of the
things I started doing with,

00:26:56.690 --> 00:26:58.680
I mean, I'm launching
(inaudible) day program right now

00:26:58.680 --> 00:27:01.530
that we're just playing around,
having fun, working it out,

00:27:01.530 --> 00:27:03.940
but it's all super powers into sales.

00:27:03.940 --> 00:27:06.450
It's like, go be a human,

00:27:06.450 --> 00:27:07.780
go make money being a human,

00:27:07.780 --> 00:27:09.050
quit trying to build a brand,

00:27:09.050 --> 00:27:10.260
quit trying to build a business,

00:27:10.260 --> 00:27:12.500
just go be a helpful human.

00:27:12.500 --> 00:27:15.340
And that's kinda like the core
tenant of the whole thing.

00:27:15.340 --> 00:27:16.500
And I'm being weird with it,

00:27:16.500 --> 00:27:17.730
and I'm doing things that nobody,

00:27:17.730 --> 00:27:20.227
I haven't seen anybody else
do, we're doing execution.

00:27:20.227 --> 00:27:21.810
I'm not gonna teach you
how to write a book,

00:27:21.810 --> 00:27:23.490
we're just gonna write your book.

00:27:23.490 --> 00:27:24.870
You don't even know how to write one.

00:27:24.870 --> 00:27:25.810
I have people,

00:27:25.810 --> 00:27:27.280
they write them all the time for people.

00:27:27.280 --> 00:27:28.710
I have a staff already that does that,

00:27:28.710 --> 00:27:29.543
that's what we do.

00:27:29.543 --> 00:27:31.650
So we're just gonna do that.

00:27:31.650 --> 00:27:33.620
You don't need to know how
to build a personal website.

00:27:33.620 --> 00:27:35.110
I have people that do that.

00:27:35.110 --> 00:27:37.139
So let just teach you how to use it.

00:27:37.139 --> 00:27:39.370
So it's a different Model.

00:27:39.370 --> 00:27:41.250
We're doing the execution for people

00:27:41.250 --> 00:27:42.083
and then teaching them

00:27:42.083 --> 00:27:44.690
how to leverage the things we execute on.

00:27:44.690 --> 00:27:46.420
So I told everybody that's coming in.

00:27:46.420 --> 00:27:47.253
I'm like, it's a beta.

00:27:47.253 --> 00:27:49.470
I can't find anybody else
doing anything like it,

00:27:49.470 --> 00:27:51.910
to even model something off of,

00:27:51.910 --> 00:27:53.280
I just know this is a problem.

00:27:53.280 --> 00:27:54.930
People buy things, they learn things,

00:27:54.930 --> 00:27:56.830
They can't execute the things,

00:27:56.830 --> 00:27:57.850
they don't get the results.

00:27:57.850 --> 00:28:00.710
So we're just gonna execute the things.

00:28:00.710 --> 00:28:01.880
And it's been a blast.

00:28:01.880 --> 00:28:02.940
I mean, we're having so much fun with it.

00:28:02.940 --> 00:28:04.660
We're going into month two right now,

00:28:04.660 --> 00:28:07.850
on the first people in and it's fun.

00:28:07.850 --> 00:28:11.240
It's a little crazy and a
little weird, but it's fun.

00:28:11.240 --> 00:28:12.720
- Do you find, let me ask you this.

00:28:12.720 --> 00:28:15.847
So pulling in, a little bit,

00:28:15.847 --> 00:28:17.250
I don't know,

00:28:17.250 --> 00:28:20.500
not esoteric but doing
something that's not being done.

00:28:20.500 --> 00:28:23.900
And that's almost your
unique point of view, right?

00:28:23.900 --> 00:28:26.330
That's actually where
it's your sweet spot.

00:28:26.330 --> 00:28:30.183
And so, and you have more fun doing it.

00:28:31.170 --> 00:28:32.780
It's a pilot program, beta whatever.

00:28:32.780 --> 00:28:34.480
And you're like, we're
gonna do this together.

00:28:34.480 --> 00:28:35.700
We're gonna figure it out.

00:28:35.700 --> 00:28:36.560
And I don't know.

00:28:36.560 --> 00:28:37.810
I think I did another.

00:28:37.810 --> 00:28:39.790
I feel I'm ranty today, so apologies.

00:28:39.790 --> 00:28:42.210
I'm really this happy
optimistic person I promise.

00:28:42.210 --> 00:28:44.280
But I just did a podcast episode

00:28:44.280 --> 00:28:47.750
and it was on the tail
end of a coaching client,

00:28:47.750 --> 00:28:49.936
stressing out about
her black Friday offer.

00:28:49.936 --> 00:28:52.840
And I was like, what if
it's just an indicator?

00:28:52.840 --> 00:28:55.600
What if your frustration
is just telling you?

00:28:55.600 --> 00:28:58.170
Hmm, okay, maybe I'm frustrated

00:28:58.170 --> 00:28:59.003
because I'm scared

00:28:59.003 --> 00:29:00.530
or I'm nervous or whatever.

00:29:00.530 --> 00:29:03.150
And so it's stepping into that,

00:29:03.150 --> 00:29:04.720
creating something different.

00:29:04.720 --> 00:29:06.300
There are and now you can Google,

00:29:06.300 --> 00:29:09.040
you can YouTube, you can
learn just about anything.

00:29:09.040 --> 00:29:11.570
What makes your stuff work is you

00:29:11.570 --> 00:29:13.640
and your unique point of view

00:29:13.640 --> 00:29:15.280
and being a good human.

00:29:15.280 --> 00:29:16.530
I Freaky love that Christine,

00:29:16.530 --> 00:29:19.260
it's like people just forget, just help.

00:29:19.260 --> 00:29:20.830
And I'm not saying work
for free all the time,

00:29:20.830 --> 00:29:21.830
any of that kind of stuff,

00:29:21.830 --> 00:29:24.070
but I had an interview one time,

00:29:24.070 --> 00:29:25.690
I have tried so many things.

00:29:25.690 --> 00:29:28.800
I tried launching a SAS
program with somebody

00:29:28.800 --> 00:29:31.740
and that we opened it and
it closed two months later.

00:29:31.740 --> 00:29:33.920
And so it wasn't long after

00:29:33.920 --> 00:29:35.280
then that the planner came about.

00:29:35.280 --> 00:29:37.410
And someone's like, you're so transparent

00:29:37.410 --> 00:29:39.620
about the things that don't work.

00:29:39.620 --> 00:29:42.110
And I'm like, I don't
know where else not to be.

00:29:42.110 --> 00:29:44.220
The thought of trying to hide

00:29:44.220 --> 00:29:46.830
and be protective about
stuff is freaking exhausting.

00:29:46.830 --> 00:29:48.640
It's probably the point in my life

00:29:48.640 --> 00:29:50.653
I'm at too where I'm like, I don't care.

00:29:51.710 --> 00:29:53.020
I don't care, that's not true.

00:29:53.020 --> 00:29:55.900
I have plenty of mind
nonsense that goes on,

00:29:55.900 --> 00:29:58.930
but people resonate with me

00:29:58.930 --> 00:30:01.240
when I meet some of my best content

00:30:01.240 --> 00:30:02.440
kind of circling back to content

00:30:02.440 --> 00:30:04.680
has no SEO value whatsoever.

00:30:04.680 --> 00:30:06.970
And I'm just gonna tell a quick story is,

00:30:06.970 --> 00:30:11.180
so it was the anniversary
of my husband's passing.

00:30:11.180 --> 00:30:14.930
And it was I think 14 years later,

00:30:14.930 --> 00:30:16.650
and for the long time initially,

00:30:16.650 --> 00:30:18.200
like I would do something with my kids

00:30:18.200 --> 00:30:19.290
to honor him and stuff,

00:30:19.290 --> 00:30:22.500
and it didn't hit me until
two or three hours later

00:30:22.500 --> 00:30:24.730
when I woke up, it was a
Sunday, what day it was.

00:30:24.730 --> 00:30:26.150
And I was like,

00:30:26.150 --> 00:30:29.400
I'm so grateful to be on
the other side of this.

00:30:29.400 --> 00:30:31.060
To have nothing but love,

00:30:31.060 --> 00:30:33.080
to be past the intense grief,

00:30:33.080 --> 00:30:33.980
and all that kind of stuff.

00:30:33.980 --> 00:30:35.750
So I thought I'm gonna email my list.

00:30:35.750 --> 00:30:36.700
And I had been doing,

00:30:36.700 --> 00:30:38.060
I called them almost daily emails.

00:30:38.060 --> 00:30:39.850
It was a total practice for myself.

00:30:39.850 --> 00:30:42.300
I expected no results other
than I'm gonna show myself

00:30:42.300 --> 00:30:44.780
that I can master this and I'm
gonna do an email every day.

00:30:44.780 --> 00:30:47.580
So I sent an email on a Sunday
and the subject line was,

00:30:47.580 --> 00:30:49.930
in loving memory and a
personal message of hope.

00:30:49.930 --> 00:30:52.370
I included a picture
of us from our wedding,

00:30:52.370 --> 00:30:55.410
and I just told the
story of what today was,

00:30:55.410 --> 00:30:56.717
how grateful I was to
be on the other side,

00:30:56.717 --> 00:30:59.240
I'm like, your dreams are worth pursuing.

00:30:59.240 --> 00:31:01.320
Christina, I got like 30 responses

00:31:01.320 --> 00:31:02.900
that email immediately on a Sunday.

00:31:02.900 --> 00:31:03.733
And so people were like,

00:31:03.733 --> 00:31:04.660
oh my God, thank you for sharing.

00:31:04.660 --> 00:31:05.493
I had no idea.

00:31:05.493 --> 00:31:07.080
It's always been on my about page.

00:31:07.080 --> 00:31:09.340
It's always been a story I tell and stuff,

00:31:09.340 --> 00:31:11.040
because it is part of my story.

00:31:11.040 --> 00:31:13.490
And so then I thought, huh, this is crazy.

00:31:13.490 --> 00:31:14.980
'Cause I thought most
people just knew this.

00:31:14.980 --> 00:31:17.260
So I'm gonna publish this as a blog post,

00:31:17.260 --> 00:31:19.580
my highest traffic post to date,

00:31:19.580 --> 00:31:21.290
highest traffic, most shared,

00:31:21.290 --> 00:31:23.370
most social engagement, most comments.

00:31:23.370 --> 00:31:25.080
So this idea

00:31:25.080 --> 00:31:29.090
that you have to be this
strategic SEO site map,

00:31:29.090 --> 00:31:30.280
pillar content, all that,

00:31:30.280 --> 00:31:31.670
it's not, that's not the case.

00:31:31.670 --> 00:31:32.970
All that stuff is important,

00:31:32.970 --> 00:31:34.500
I'm not negating that,

00:31:34.500 --> 00:31:38.300
but be a good human and talk to people.

00:31:38.300 --> 00:31:40.420
You know its like I always tell people,

00:31:40.420 --> 00:31:42.050
I'm a total Marvel nut.

00:31:42.050 --> 00:31:45.130
I saw Avengers end game like
three times in the theater.

00:31:45.130 --> 00:31:49.760
And so I could have convinced
anybody to go see that movie.

00:31:49.760 --> 00:31:51.470
Email like that.

00:31:51.470 --> 00:31:53.020
Write like that.

00:31:53.020 --> 00:31:55.360
Come from that place, if
you're talking to that person,

00:31:55.360 --> 00:31:56.390
like it gives me goosebumps.

00:31:56.390 --> 00:31:58.070
Like what lights you on fire?

00:31:58.070 --> 00:31:59.000
What gets you excited?

00:31:59.000 --> 00:32:00.330
What do a rant?

00:32:00.330 --> 00:32:03.160
I did a ranty email that
got a ton of engagement on.

00:32:03.160 --> 00:32:03.993
I was so tired.

00:32:03.993 --> 00:32:05.590
Also Game of Thrones fan.

00:32:05.590 --> 00:32:06.593
And I was so tired of all the people

00:32:06.593 --> 00:32:10.070
that had to pontificate
on Facebook and social.

00:32:10.070 --> 00:32:12.010
I'm proud to say, I've
never watched an episode,

00:32:12.010 --> 00:32:14.090
it's like nobody cares.

00:32:14.090 --> 00:32:15.610
Can you just let us have our fun?

00:32:15.610 --> 00:32:17.240
Nobody cares what you don't do.

00:32:17.240 --> 00:32:18.590
I don't go around saying,

00:32:18.590 --> 00:32:20.960
I don't eat sea food and
I live in Costa Rica.

00:32:20.960 --> 00:32:23.580
But I'm like, nobody cares.

00:32:23.580 --> 00:32:26.447
Be for something, don't
be against something.

00:32:26.447 --> 00:32:28.690
And I guess my rant are
against something anyways,

00:32:28.690 --> 00:32:30.890
but it's be a good human.

00:32:30.890 --> 00:32:31.830
I freaking love that.

00:32:31.830 --> 00:32:32.913
Be a good human.

00:32:36.210 --> 00:32:37.370
- I mean, that really is.

00:32:37.370 --> 00:32:40.060
I mean, it's the core of
everything and I found too,

00:32:40.060 --> 00:32:41.400
when you start being a
little bit more open,

00:32:41.400 --> 00:32:42.590
some really cool things happen.

00:32:42.590 --> 00:32:45.277
People are willing to
share their stories back

00:32:45.277 --> 00:32:46.500
and sometimes you're able to help people

00:32:46.500 --> 00:32:47.950
in ways you wouldn't
have been able to help

00:32:47.950 --> 00:32:49.040
because you shared yours,

00:32:49.040 --> 00:32:50.000
so they shared theirs

00:32:50.000 --> 00:32:51.650
and then you're able to talk,

00:32:51.650 --> 00:32:53.890
or you get advice that you didn't expect

00:32:53.890 --> 00:32:55.600
from places that you didn't expect.

00:32:55.600 --> 00:32:57.050
Like, hey, I don't know how to solve this.

00:32:57.050 --> 00:32:58.610
This is what's going on.

00:32:58.610 --> 00:33:00.030
It's a problem I'm going through,

00:33:00.030 --> 00:33:01.280
I know I'm not alone.

00:33:01.280 --> 00:33:03.090
I know other people go through it.

00:33:03.090 --> 00:33:04.140
what's your experience been?

00:33:04.140 --> 00:33:05.150
How did you solve it?

00:33:05.150 --> 00:33:06.310
What do you, you know.

00:33:06.310 --> 00:33:07.790
Just being willing to be open

00:33:07.790 --> 00:33:09.400
and talk to people about things.

00:33:09.400 --> 00:33:10.780
That's been something
I've been really big on

00:33:10.780 --> 00:33:13.720
for the last six months or so,

00:33:13.720 --> 00:33:16.000
instead of trying to act I'm
so good at certain things,

00:33:16.000 --> 00:33:17.910
just being like, oh, I have
no idea what I'm doing,

00:33:17.910 --> 00:33:19.380
I have not a clue,

00:33:19.380 --> 00:33:21.040
but I'm gonna continue to fell forward.

00:33:21.040 --> 00:33:23.233
As long as we're doing that, we're okay.

00:33:24.690 --> 00:33:25.523
- Well, and you know what?

00:33:25.523 --> 00:33:26.480
It's like I always joke around.

00:33:26.480 --> 00:33:29.460
I'm like, if we all learn
to communicate effectively,

00:33:29.460 --> 00:33:31.340
if we learn to communicate to understand,

00:33:31.340 --> 00:33:33.683
instead of listening to speak.

00:33:35.100 --> 00:33:37.250
Nobody argues if you go,

00:33:37.250 --> 00:33:38.250
I totally screwed that up,

00:33:38.250 --> 00:33:39.250
how can I fix this?

00:33:39.250 --> 00:33:41.710
Or I don't know, but lemme find an answer.

00:33:41.710 --> 00:33:43.600
People are like, okay.

00:33:43.600 --> 00:33:47.810
We're so in our heads
about how we're perceived,

00:33:47.810 --> 00:33:50.160
there's a great line I
heard Dr. Wayne Dyer say

00:33:50.160 --> 00:33:52.150
one time I listen, read
all those books stuff.

00:33:52.150 --> 00:33:53.320
And he said,

00:33:53.320 --> 00:33:55.040
at 18, you're worried about
what everybody thinks,

00:33:55.040 --> 00:33:56.910
at 30, you don't care what anybody thinks,

00:33:56.910 --> 00:33:58.780
and at 60, you realize
that nobody was thinking

00:33:58.780 --> 00:34:00.160
about you to begin with.

00:34:00.160 --> 00:34:02.940
It's this level of self importance of,

00:34:02.940 --> 00:34:04.450
oh, no, it's like...

00:34:04.450 --> 00:34:07.300
Most people aren't gonna
see half the stuff you post.

00:34:07.300 --> 00:34:08.540
So, or your fault, whatever,

00:34:08.540 --> 00:34:11.243
it's like okay, keep going.

00:34:12.650 --> 00:34:14.420
- And I think that's the thing
most people don't realize.

00:34:14.420 --> 00:34:15.600
It's like, if you put something out

00:34:15.600 --> 00:34:16.570
that someone doesn't like,

00:34:16.570 --> 00:34:18.250
they're just not going to read it.

00:34:18.250 --> 00:34:20.560
They're not gonna watch
it, they're not (laughs).

00:34:20.560 --> 00:34:23.180
It's okay, you know, I mean,
you'll have the few trolls,

00:34:23.180 --> 00:34:24.360
that'll read it or watch it anyway,

00:34:24.360 --> 00:34:25.547
just to say something negative about it.

00:34:25.547 --> 00:34:27.010
And I mean, that'll happen occasionally,

00:34:27.010 --> 00:34:29.570
but it's so rare.

00:34:29.570 --> 00:34:30.943
Just go do it anyway.

00:34:31.870 --> 00:34:33.156
I mean, doesn't hurt.

00:34:33.156 --> 00:34:33.989
- It doesn't hurt.

00:34:33.989 --> 00:34:35.380
And another quote I heard too,

00:34:35.380 --> 00:34:36.213
and it was like,

00:34:36.213 --> 00:34:39.803
people who are ahead of you
are never gonna critique you.

00:34:41.170 --> 00:34:42.760
So remember that the critiques

00:34:42.760 --> 00:34:45.330
come from people who
are not where you are.

00:34:45.330 --> 00:34:47.870
And it's kind of that idea.

00:34:47.870 --> 00:34:49.710
I'm in a couple little mastermind groups

00:34:49.710 --> 00:34:51.440
and this morning somebody
was talking about

00:34:51.440 --> 00:34:52.910
how her sister-in-law was,

00:34:52.910 --> 00:34:55.150
you shouldn't be working over
black Friday, cyber Monday,

00:34:55.150 --> 00:34:56.950
and she had a new offer
that did really well,

00:34:56.950 --> 00:34:59.470
and it's like, okay, thanks.

00:34:59.470 --> 00:35:01.170
She's never been an
entrepreneur (inaudible).

00:35:01.170 --> 00:35:03.900
We get to choose how we work,
how we live, what we do.

00:35:03.900 --> 00:35:06.620
And so we wouldn't take advice.

00:35:06.620 --> 00:35:09.070
I wouldn't take advice from,

00:35:09.070 --> 00:35:11.530
I don't know, this is gonna sound harsh,

00:35:11.530 --> 00:35:13.620
but it's what's coming to a legless man

00:35:13.620 --> 00:35:14.870
on how to run a marathon.

00:35:16.230 --> 00:35:19.290
Like I wouldn't, and that sounds horrible.

00:35:19.290 --> 00:35:21.110
But I mean, unless he had
been a marathon runner.

00:35:21.110 --> 00:35:23.700
But my point is we let those naysayers

00:35:23.700 --> 00:35:26.120
and the negativity and
the concern and the fear

00:35:26.120 --> 00:35:29.950
get to run us off the road

00:35:29.950 --> 00:35:31.610
and the people who were telling you

00:35:31.610 --> 00:35:33.283
it's the man in the arena speech.

00:35:34.350 --> 00:35:35.990
The credit goes to the
person in the arena,

00:35:35.990 --> 00:35:37.163
not the bystander.

00:35:38.230 --> 00:35:39.770
- Yep, I love it.

00:35:39.770 --> 00:35:42.150
Well, now I have kept you
talking for over 30 minutes.

00:35:42.150 --> 00:35:44.660
I could probably keep you
talking for way longer.

00:35:44.660 --> 00:35:46.580
'Cause I feel we connect on so many levels

00:35:46.580 --> 00:35:48.117
and it's amazing.
- Totally.

00:35:48.117 --> 00:35:51.160
- But I want to give you
plenty of time to tell people

00:35:51.160 --> 00:35:53.500
what you do, how you work with them,

00:35:53.500 --> 00:35:56.660
where they can find you,
all that good stuff.

00:35:56.660 --> 00:35:58.350
So if anybody just fell in love with you,

00:35:58.350 --> 00:36:00.040
like I did on this interview,

00:36:00.040 --> 00:36:01.180
how can they get in touch with you

00:36:01.180 --> 00:36:04.130
and pay you money and hire
you and stuff, all that.

00:36:04.130 --> 00:36:06.050
- Okay, well this is fun.

00:36:06.050 --> 00:36:08.910
So two places, so I do have
Content Creators Planner.

00:36:08.910 --> 00:36:11.190
It's when my business partner Jody Hersh,

00:36:11.190 --> 00:36:12.560
she is amazing.

00:36:12.560 --> 00:36:14.240
So we have a physical content planner,

00:36:14.240 --> 00:36:15.073
there's a digital,

00:36:15.073 --> 00:36:16.110
we have a Trello version,

00:36:16.110 --> 00:36:19.310
and we've got some supporting
courses that go with that.

00:36:19.310 --> 00:36:21.100
We will hopefully be
getting version two out

00:36:21.100 --> 00:36:22.833
first quarter of next year.

00:36:23.710 --> 00:36:26.010
So the content creators
planner, and then me,

00:36:26.010 --> 00:36:29.260
my site is kimdoyal.com
and it's D O Y A L.

00:36:29.260 --> 00:36:31.370
I always remind people that.

00:36:31.370 --> 00:36:34.170
And my sweet spot at this point truly

00:36:34.170 --> 00:36:36.560
is email marketing and newsletters.

00:36:36.560 --> 00:36:37.453
I love it.

00:36:38.461 --> 00:36:39.294
It will change your life.

00:36:39.294 --> 00:36:41.890
I have a newsletter called F the Hustle,

00:36:41.890 --> 00:36:45.180
because I am tired of the
bro marketing mentality

00:36:45.180 --> 00:36:48.630
of hustle culture, it's nonsense.

00:36:48.630 --> 00:36:50.890
When I work from a place
of intention and trust,

00:36:50.890 --> 00:36:53.760
I can create and accomplish a lot more.

00:36:53.760 --> 00:36:55.100
I am living in Costa Rica.

00:36:55.100 --> 00:36:56.223
I F the hustle.

00:36:57.852 --> 00:36:58.685
So that's kind of it.

00:36:58.685 --> 00:37:00.420
And so like I do, I have courses,

00:37:00.420 --> 00:37:02.750
most of my stuff at this point,

00:37:02.750 --> 00:37:05.743
it all stems on email
marketing and newsletters.

00:37:05.743 --> 00:37:09.750
Like I said, the podcast, I do interviews

00:37:09.750 --> 00:37:12.000
'cause of course I naturally
wanna have you on now.

00:37:12.000 --> 00:37:14.740
So I do interviews, I do solo shows.

00:37:14.740 --> 00:37:17.020
The podcast focuses a
lot on digital marketing

00:37:17.020 --> 00:37:19.730
and truly the mindset
managing your thoughts.

00:37:19.730 --> 00:37:23.090
But I love to also give tangible tactical,

00:37:23.090 --> 00:37:24.480
do this, do this, do this.

00:37:24.480 --> 00:37:28.000
So kimdoyal.com or
Content Creators Planner

00:37:28.000 --> 00:37:29.683
are the best places to find me.

00:37:30.900 --> 00:37:32.630
- All right, awesome, I love that.

00:37:32.630 --> 00:37:34.240
Any other like final tips or advice

00:37:34.240 --> 00:37:35.790
you wanna share with everybody?

00:37:36.740 --> 00:37:37.740
- Yeah, be easy about it.

00:37:37.740 --> 00:37:39.510
You guys just be easy about it.

00:37:39.510 --> 00:37:42.630
Like there is nothing about the internet

00:37:42.630 --> 00:37:44.570
or your online business

00:37:44.570 --> 00:37:46.310
that is gonna make or break the world.

00:37:46.310 --> 00:37:48.050
You know, I just...

00:37:48.050 --> 00:37:49.340
Things are gonna break.

00:37:49.340 --> 00:37:50.670
You're gonna disappoint people.

00:37:50.670 --> 00:37:51.880
You're gonna make mistakes.

00:37:51.880 --> 00:37:53.950
That's how you get to the next level.

00:37:53.950 --> 00:37:56.600
And those learning experiences

00:37:56.600 --> 00:37:59.320
are what make you want for more, right?

00:37:59.320 --> 00:38:01.070
That make you wanna do
something different.

00:38:01.070 --> 00:38:04.100
And it's kinda like so many
people that I've worked with,

00:38:04.100 --> 00:38:06.180
their goal is to get outta service work,

00:38:06.180 --> 00:38:08.100
or to create some
leverage in your business.

00:38:08.100 --> 00:38:11.300
And truly, I think everybody
should try for that.

00:38:11.300 --> 00:38:12.830
Even if it's a productized service,

00:38:12.830 --> 00:38:15.030
you have to have some recurring revenue,

00:38:15.030 --> 00:38:17.330
you have to have something that

00:38:17.330 --> 00:38:19.090
nothing beats notification of payment,

00:38:19.090 --> 00:38:20.390
when you're out doing
something else you're like,

00:38:20.390 --> 00:38:21.480
oh, somebody bought this.

00:38:21.480 --> 00:38:23.300
That is truly a great feeling.

00:38:23.300 --> 00:38:26.000
But at the end of the day,
tomorrow's always a new day.

00:38:26.000 --> 00:38:29.170
Like just be easy about
it and honestly have fun.

00:38:29.170 --> 00:38:30.170
If it is not fun,

00:38:30.170 --> 00:38:33.170
I do not do it at this
point a hundred percent.

00:38:33.170 --> 00:38:35.390
- Yep, that's where I'm at too.

00:38:35.390 --> 00:38:37.270
It changes your life once you have that,

00:38:37.270 --> 00:38:39.820
if it's not fun, I'm not
gonna do it mentality

00:38:39.820 --> 00:38:41.270
in your own business.

00:38:41.270 --> 00:38:43.800
You stop working with people
that sap your emotional energy,

00:38:43.800 --> 00:38:46.548
stop taking projects that
sap your emotional energy,

00:38:46.548 --> 00:38:48.920
you just really get happier.

00:38:48.920 --> 00:38:50.230
You just do.

00:38:50.230 --> 00:38:51.950
Like, life is just better.

00:38:51.950 --> 00:38:54.620
Like I might not be in Costa
Rica, I'm still in my house,

00:38:54.620 --> 00:38:56.880
and still raising teenagers,

00:38:56.880 --> 00:38:58.133
trying to be adults.

00:38:59.170 --> 00:39:01.560
- Oh, girl, you don't wanna
know what my life was like

00:39:01.560 --> 00:39:02.890
with my youngest in high school.

00:39:02.890 --> 00:39:05.930
It's amazing that I got through
it, but anyhow (laughs).

00:39:05.930 --> 00:39:08.080
- Oh, my youngest decided he
was done with high school.

00:39:08.080 --> 00:39:10.490
He said after his 10th
grade year, he was like,

00:39:10.490 --> 00:39:12.350
this is pointless, I'm
not learning anything.

00:39:12.350 --> 00:39:13.850
Can I just go to work?

00:39:13.850 --> 00:39:14.683
And I was like,

00:39:14.683 --> 00:39:17.200
well, you have to prove
you're gonna do something

00:39:17.200 --> 00:39:18.033
with your life.

00:39:18.033 --> 00:39:20.810
So he did over the summer,
he started working for me,

00:39:20.810 --> 00:39:22.180
learned how to be a video editor.

00:39:22.180 --> 00:39:24.230
He's the one that does these podcasts.

00:39:24.230 --> 00:39:25.063
I was like...
- Brilliant.

00:39:25.063 --> 00:39:26.550
- Okay, you were serious about it.

00:39:26.550 --> 00:39:27.620
I'll let you go get your GED.

00:39:27.620 --> 00:39:30.710
So he did, he just heed
himself right into adulthood

00:39:31.570 --> 00:39:32.500
after 10th grade year.

00:39:32.500 --> 00:39:34.560
So different paths.
- It gets brilliant.

00:39:34.560 --> 00:39:35.750
- For different people,

00:39:35.750 --> 00:39:37.910
but it works.
- Absolutely.

00:39:37.910 --> 00:39:39.150
- So yeah, it's like, you just,

00:39:39.150 --> 00:39:40.520
you gotta find what makes you happy.

00:39:40.520 --> 00:39:43.090
I love, you know, getting
rid of the hustle mindset,

00:39:43.090 --> 00:39:44.180
I think is so important.

00:39:44.180 --> 00:39:48.640
Like it's not a badge of honor
to work a 60, 80 hour week.

00:39:48.640 --> 00:39:50.698
- No, I literally girl wrote a post

00:39:50.698 --> 00:39:55.698
that busy isn't a badge
of honor, it's bullshit.

00:39:56.220 --> 00:39:58.130
And I ran off that for years.

00:39:58.130 --> 00:40:01.140
I thought the more productive
I was, the more worthy I was.

00:40:01.140 --> 00:40:03.200
And it's kind of like,

00:40:03.200 --> 00:40:06.420
I think hustle culture is just horrible

00:40:06.420 --> 00:40:08.480
for our mental health,
so is lifestyle porn,

00:40:08.480 --> 00:40:09.500
to be honest with you.
- Yeah.

00:40:09.500 --> 00:40:11.270
- Like so many people are
like, oh, you're Costa Rica.

00:40:11.270 --> 00:40:13.553
I'm like I am, but I just,
I love my business too.

00:40:13.553 --> 00:40:16.160
Like I work Monday
through Friday, you know,

00:40:16.160 --> 00:40:17.570
there are times on the weekend I'm like,

00:40:17.570 --> 00:40:18.860
I might go down to the pool.

00:40:18.860 --> 00:40:21.780
The beach is less than 10
minutes, but I'm like, eh,

00:40:21.780 --> 00:40:23.650
and I'm looking at moving
to a different state

00:40:23.650 --> 00:40:24.800
maybe in six or seven months.

00:40:24.800 --> 00:40:29.150
So it's really, it's an internal job.

00:40:29.150 --> 00:40:32.053
You get the internal right
the rest is easy to manage.

00:40:33.080 --> 00:40:34.410
- It really is.

00:40:34.410 --> 00:40:36.540
I mean, thank you so much
for coming on the show

00:40:36.540 --> 00:40:38.300
and for sharing your
expertise with our audience.

00:40:38.300 --> 00:40:40.267
This has been really
great, really amazing.

00:40:40.267 --> 00:40:41.810
I know there were lots
of good nuggets in here,

00:40:41.810 --> 00:40:44.160
so thank you so, so, so much.

00:40:44.160 --> 00:40:45.350
- Thank you for having me, Christina.

00:40:45.350 --> 00:40:46.722
This is a blast.

00:40:46.722 --> 00:40:47.690
(Christina giggles)

00:40:47.690 --> 00:40:48.670
- All right, entrepreneurs, guys,

00:40:48.670 --> 00:40:50.090
this is your call to take action.

00:40:50.090 --> 00:40:52.580
So join our community over etatoday.zone

00:40:52.580 --> 00:40:53.800
and learn how to build a business

00:40:53.800 --> 00:40:55.060
that enables your lifestyle

00:40:55.060 --> 00:40:56.390
instead of taking over your life.

00:40:56.390 --> 00:40:57.223
Until next time.

00:40:58.389 --> 00:41:00.972
(upbeat music)

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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