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031 — Joe Perrone Focuses on Helping Entrepreneurs Enjoy What They Do Without Burning Out

Learn how you can love the work you do and do it without burning yourself out and why it is important to make that change for yourself.

Joe Perrone is a business coach who helps business owners reclaim their time and freedom. Joe helps his clients find full enjoyment in everything that they create and do it without burning out. Joe—a serial entrepreneur himself—owns and operates Astro Auto Repair and New England Collision in addition to working with his coaching clients and raising his family.

He provides business owners with the tools and expertise they need to reduce their workload. Everyone has dreams for themselves and their family, but most never get to them because of all the things standing in the way. You don’t have to wait any longer. Let’s start making your dreams come true now!

Christina and Joe discuss how you can love the work you do and do it without burning yourself out. He also tells us how he helps business owners reclaim their valuable time and live the life they want.

Questions

  • What were you doing before you decided to start helping people avoid getting burned out?
  • Why did you feel like it was important to make that change in your life?
  • What are some of the reasons that you think entrepreneurs overdo it and work so hard?
  • What types of things should they be doing if they don’t want to get burned out?
  • What are some fears that hold people back from making those changes?
  • Do you have any final advice or tips that you’d like to share with our audience?
  • To wrap it up — tell us more about who you like to work with, how you can help them, and where they can find you.

Links and Resources

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Read Full Transcript

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- Hey, busy business
people, I am here today

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with another Entrepreneur
Taking Action, Joe Perrone.

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He focuses on helping entrepreneurs

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enjoy what they do without burning out

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and I'm getting the
scoop on how he does it.

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(upbeat music)

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Okay, so to kick things off,

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what were you doing before you decided

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to start helping people, you
know, avoid getting burned out?

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- I had a big ego when
I was running around

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and busy all the time, Christina,

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stressing out, you know,

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virtually raise your hand
to audience, listeners,

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if you're busy and stressed
out and running around,

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you've been in the right spot.

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And it was everything being
everything to everyone.

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The run around with the
Superman, SM in my chest.

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I have to be the superhero to everyone

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and I have to do it all

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and I have to get all the things done.

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I have to check all the boxes

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and I have to fill out all the to-do lists

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and I have to fill my
schedule and just be busy.

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And it wasn't until in
afternoon back in 2014,

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when I got rushed to the emergency room

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'cause I had a panic attack
and an anxiety attack that

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kept reoccurring and reoccurring
and finally slowed me down.

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- Were you working at a job then

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or did you have your own business?

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- Yeah, I was in my own companies.

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I was in the automotive business.

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We're still in the automotive businesses.

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There about three hours per week now

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and it's focused the rest of my time

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on helping other business owners

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get away from that place of,

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I have to do everything,

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I have to touch every
widget in my business

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and I was running around.

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There were no boundaries saying yes,

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not taking on the clients that
I really wanted to work with,

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not being clear on my ideal clients.

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And, Christina, when you take
a ride to the emergency room,

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whether it's for something minor

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like an anxiety attack or a
panic attack or something worse,

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just the symbolism of that
is enough to slow you down

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and I realize that I
didn't want anybody else

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to have to go through that.

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And I really took that very
seriously into heart when I

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started working with other
business owners and helping them

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to kind of slow down more

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and get clear on what it
was that they were creating.

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- I know that's been kind of
an eye opener for me that,

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you know, I've met more and more people,

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especially since COVID that
are in other countries where

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like mindset and stuff's
a little bit different

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than it is here in the U.S
around like working hard.

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You know, the norm here
as an entrepreneur,

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it's like a badge of honor

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if you work a 60 to 80 hour week,

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like for some reason that's
something that we strive for,

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and we consider that to be like,

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oh, look at me, I'm an
awesome business owner,

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I'm working myself literally to death.

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For some reason over here we
think that that's a good thing,

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which is just totally backwards.

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So I definitely feel
where you're coming from

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on some of that.

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And I mean, I think I loved
one thing you said though too

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'cause you're like, you just
needed to do all of this stuff,

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you had to check all the
boxes, you had to be Superman.

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I had one person tell me once that

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women specifically want to be
in charge of so many things.

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Women feel like they have to like,

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they want to be everything for
everybody, and I'm like, no,

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that's not it at all, we have to be,

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we feel like we have to be

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because the consequences
of not being are so big.

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So it's like the way you phrase that,

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just triggered that in my
mind that it's like, you know,

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we feel like we have to be,

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that something terrible is
gonna happen if we don't.

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- And that's a good topic to
pull some threads on is that,

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you know, that's the operating
system that we're running on.

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That's the program that
we're running because

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no one has ever showed us another way.

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Our media does not show us that,

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television doesn't show us that,

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it's keeping up with the
jobs were materialistic

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more, more consumerism.

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And you could talk about
supply chain crisises,

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you could talk about any of that stuff.

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We buy too much stuff and
we buy into too much stuff

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because we're looking in the
one place where it's not,

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and that's outside of ourselves.

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We come back to us.

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What is it that we want?

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Not what is it that Christina wants?

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Not what is it that my neighbor wants?

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What does Joe want?

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What does Joe wanna have
happen right now in his life?

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And when we look to all
these other avenues,

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when we look to all this other stuff,

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these things to make
us happy, these ideas,

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that listen, social media
could be a great tool

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when used properly.

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It can be a devastating tool
when it's not used correctly.

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We're using that as comparison
for what we're lacking,

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because we're looking for
something that we're lacking,

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the ego will cause us to
look outside of ourselves

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and what's missing, what's
missing, what's missing.

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Well, nothing's missing.

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You know, I love Wayne Dyer.

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He said in one of his talks,

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he said for nine months
we didn't need anything.

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We were connected and
we didn't have to worry

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if we didn't have a nose yet,

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we didn't have to worry that
our ears weren't developed yet.

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We didn't have to worry about any of that.

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But then all of a sudden we were born

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and we said, well, nope, I got this.

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And we've run that program ever since.

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So when we get back to that place of,

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I have to touch everything,
I have to do everything,

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well, you didn't make your
grass grow this morning.

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You didn't make the sun pop up.

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You didn't plant, you planted those seeds,

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but you didn't physically
grow those crops.

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Didn't have to do that.

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But then we get on the ego tells us that

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you're creating all of this stuff.

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You have to do all this stuff.

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If you don't do it, it'll never get done.

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- Yep.

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And I think we chase like
the fixes all the time.

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Everybody's looking for
like that one magical thing

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that is gonna turn it all around.

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- And they look for it in the wrong place.

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It's out, they're looking outside.

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When you go back inside,
that's where it is.

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And it's such an amazing
shift to find that out.

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- Yeah, I mean, I think it's something

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that people been embedded in
business for a long, long time.

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They seem to have figured
that out and it's like,

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I've made it a point over
the last couple years

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to study them and kind of
figure out what did they do?

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How did they get there? What
was different in their mindset?

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What was different in the way
they approached their actions?

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And you see it over and over again

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that they just stop trying quite so hard.

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They get really focused on something

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and most of the time that
something isn't a dollar amount,

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it's a passion for helping
a certain type of people,

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or it's a passion for
creating certain things

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in their life that they
want to have happen.

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That there's just this final straw where,

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you know, that their spouse
or somebody has had enough

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and they've realized they've
missed too many baseball games

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or they've, you know,

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they've just missed out on
too many important things

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and they're like, enough is enough,

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I'm not doing that anymore.

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And there's some, you know,

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some straw that breaks the
camels back where it's just,

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they can't be this way.

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How can we change it?

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And then their whole business
transforms from that moment.

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It's just a fun thing to watch.

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They've all got that story.

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Like almost every single one
of 'em all your power speakers,

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they have that story, that moment

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where they put themselves first
and say this is what I want.

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I want to be happy, I
want this in my life.

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And it all changed from that moment,

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which is so, it's so transformative
when you think about it.

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And as you go talk to a bunch
of different business owners

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that are at different
stages in their business,

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and you can kind of almost tell

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based on what they think is
important in that moment,

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how long they've been in business.

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- And, you know, I know
your mission of this podcast

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is to help people get
something out of it right now

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that they can take
action on right now today

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after they listen to this

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or in the moment that they listen to this,

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there's something or a group of things

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that they can do today to
start turning this ship around,

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to start reducing that anxiety,

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to stop wearing that busyness
as that badge of honor

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as you so brilliantly said.

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And I have some tips I can share on

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doing exactly that if you'd like.

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- Yeah, absolutely.

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- So I wanna, first of
all, offer your listeners

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the five keys to time freedom.

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It's a free PDF that I created.

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And it was the exact steps

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that I used to go from
burnout to time freedom.

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And you know, the first key in that,

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the first freedom key is to slow down.

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So if you're listening to this right now

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and it just seems like it's
life is just coming at you

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and just flying at you.

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We wanna remember that
we're gonna slow down.

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And the purpose of slowing down

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is to acknowledge what's
going on right now,

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If you're driving at a
hundred miles an hour

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down the highway and the
gaslight goes on to E

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and you're not paying attention to that,

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you could run out of gas.

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And that's what most
people that face burnout

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have told me is that it
felt like I just ran out,

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I ran out of fuel,

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and there was nothing that I can do,

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no motivation, no inspiration

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could even bring me back from that point.

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I was just physically drained.

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So when we slow down, we
start to notice those signals,

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those markers and those
things that are warning us,

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you're going too fast,

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you're doing too many things.

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And you know, the second
thing that we need to do

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as we're slowing down is,

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as we're observing

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these things that are
going on in our life,

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get really clear on what it is we want.

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Most of us as business owners
know what we don't want.

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You don't want your business to shut down.

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You don't want a key employee to leave.

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You don't want a vendor

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to pick another business over yours

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and you get lost in the supply chain.

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Like we know as business
what we do not want.

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But oftentimes we forget
what we actually do want,

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what is so important to us and
why we started this business

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and why it got us to take
action to start the business.

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00:11:59,770 --> 00:12:04,770
So getting clear, and
one of the best things

238
00:12:04,830 --> 00:12:08,540
that I've learned and
what I'd love to share is,

239
00:12:08,540 --> 00:12:11,500
right now your values,

240
00:12:11,500 --> 00:12:15,083
where you spend your money and
your time is what you value.

241
00:12:16,280 --> 00:12:18,647
So right now if what you're
spending your time on

242
00:12:18,647 --> 00:12:21,210
and what you're spending your money on

243
00:12:21,210 --> 00:12:24,033
is exactly what you value,

244
00:12:24,900 --> 00:12:27,410
then you should be on the right track.

245
00:12:27,410 --> 00:12:32,076
Most of us, that's not the case.

246
00:12:32,076 --> 00:12:34,140
Most people that are burned out

247
00:12:34,140 --> 00:12:39,140
or have gone through burnout,
take those two items.

248
00:12:40,620 --> 00:12:43,850
Where's my money going
and where's my time going?

249
00:12:43,850 --> 00:12:46,700
And when they look at that and they say,

250
00:12:46,700 --> 00:12:49,883
well, this is not even
close to what I value.

251
00:12:53,950 --> 00:12:56,390
So getting clear on those values

252
00:12:56,390 --> 00:12:59,050
and those things that you really want,

253
00:12:59,050 --> 00:13:01,380
and if your dollars and your time

254
00:13:01,380 --> 00:13:03,533
aren't following those values,

255
00:13:04,770 --> 00:13:08,320
and to the degree of that
they're not following it,

256
00:13:08,320 --> 00:13:12,873
that's where need to work on first.

257
00:13:14,250 --> 00:13:16,110
- I think a really good
thing for people to do

258
00:13:16,110 --> 00:13:18,610
would be to actually sit
down and kind of make a list,

259
00:13:18,610 --> 00:13:20,400
you know, go print out your bank statement

260
00:13:20,400 --> 00:13:21,580
and go look at like,

261
00:13:21,580 --> 00:13:23,010
go look at what you've been buying,

262
00:13:23,010 --> 00:13:25,140
go look at your purchases, you know,

263
00:13:25,140 --> 00:13:28,260
and I think food is probably
gonna be the most revealing

264
00:13:28,260 --> 00:13:29,490
to how you're spending your days.

265
00:13:29,490 --> 00:13:31,850
I know it was for me when
I started looking at it,

266
00:13:31,850 --> 00:13:33,830
all of the food choices you make,

267
00:13:33,830 --> 00:13:36,620
because they're faster,
they're more convenient.

268
00:13:36,620 --> 00:13:39,010
The more you start
eating out and it's like,

269
00:13:39,010 --> 00:13:41,380
that may not be what you wanna do,

270
00:13:41,380 --> 00:13:43,210
but it's what you're forced into doing.

271
00:13:43,210 --> 00:13:45,710
So I would imagine that food
is gonna be very telling,

272
00:13:45,710 --> 00:13:47,200
I know it was for me.

273
00:13:47,200 --> 00:13:48,750
And then one thing I started doing

274
00:13:48,750 --> 00:13:50,920
as I really got focused on,

275
00:13:50,920 --> 00:13:52,820
I was going to scale my businesses,

276
00:13:52,820 --> 00:13:57,820
I was gonna make that exit
out of management and into,

277
00:13:58,000 --> 00:14:00,950
you know, CEO was

278
00:14:00,950 --> 00:14:02,610
to look at the things I was doing in a day

279
00:14:02,610 --> 00:14:04,170
that I didn't get joy from,

280
00:14:04,170 --> 00:14:06,850
the things that I did not like doing,

281
00:14:06,850 --> 00:14:11,130
or that I felt someone else
could do this better than me.

282
00:14:11,130 --> 00:14:12,703
And I started making a list.

283
00:14:13,670 --> 00:14:15,290
And that's been a big focus for me,

284
00:14:15,290 --> 00:14:17,330
especially over these last
couple of months to be like,

285
00:14:17,330 --> 00:14:19,660
okay, this is not my happy place,

286
00:14:19,660 --> 00:14:23,870
let me find someone who will
make this their happy place,

287
00:14:23,870 --> 00:14:25,620
you know, because there's
someone else in the world

288
00:14:25,620 --> 00:14:27,190
who's gonna take this, who's gonna own it,

289
00:14:27,190 --> 00:14:28,040
who's gonna love it.

290
00:14:28,040 --> 00:14:29,650
It's gonna be their baby.

291
00:14:29,650 --> 00:14:30,483
And in my case,

292
00:14:30,483 --> 00:14:32,290
I'm doing that with two entire companies

293
00:14:33,770 --> 00:14:36,560
because somebody else is
gonna love that company

294
00:14:36,560 --> 00:14:39,870
and love being in it every
day more than I will.

295
00:14:39,870 --> 00:14:42,090
And they're gonna do better for
the people that are in there

296
00:14:42,090 --> 00:14:44,110
as a client for the people that
are in there as an employee

297
00:14:44,110 --> 00:14:45,710
than I ever would.

298
00:14:45,710 --> 00:14:49,510
And so, like, I feel like that
was a huge eye opener for me

299
00:14:49,510 --> 00:14:53,470
and it immediately started
reclaiming a lot of my time,

300
00:14:53,470 --> 00:14:56,210
like I went to Scalable
Impact Live in Texas

301
00:14:56,210 --> 00:14:57,930
at the beginning of November,

302
00:14:57,930 --> 00:15:00,400
literally came back
and made massive shifts

303
00:15:00,400 --> 00:15:03,080
and reclaimed about 15 hours a week

304
00:15:03,960 --> 00:15:06,170
of my time with a few changes,

305
00:15:06,170 --> 00:15:07,720
they were a little bit painful,

306
00:15:08,670 --> 00:15:10,070
but they were necessary.

307
00:15:10,070 --> 00:15:12,200
Some of them were exciting,
some of them were painful,

308
00:15:12,200 --> 00:15:15,180
but, you know, I just looked
at where my time was going

309
00:15:15,180 --> 00:15:16,330
and what I enjoyed doing,

310
00:15:16,330 --> 00:15:19,480
it was just game changer to think about.

311
00:15:19,480 --> 00:15:21,850
So I love that fits
right in with your tips.

312
00:15:21,850 --> 00:15:25,560
- Yeah, that leads right
down to the third key

313
00:15:25,560 --> 00:15:28,453
which is do less to your point.

314
00:15:29,860 --> 00:15:31,598
And as you're going through the five keys,

315
00:15:31,598 --> 00:15:35,556
the third key of do
less, it's not do less,

316
00:15:35,556 --> 00:15:37,800
it's not sit on the couch,

317
00:15:37,800 --> 00:15:40,920
it's do less of the things

318
00:15:40,920 --> 00:15:44,100
that are unessential to
your value, to your goals,

319
00:15:44,100 --> 00:15:46,210
your desired outcome.

320
00:15:46,210 --> 00:15:49,500
And I borrowed that from Greg McKeown

321
00:15:49,500 --> 00:15:54,133
who wrote "Essentialism" and
a great book "Effortless"

322
00:15:55,640 --> 00:16:00,100
and it was exactly what
you said, Christina,

323
00:16:00,100 --> 00:16:03,800
I took a, the first iteration
of it was just a legal pad,

324
00:16:03,800 --> 00:16:08,800
I went 24 hours a day, seven days a week,

325
00:16:10,080 --> 00:16:12,413
what am I spending my time on?

326
00:16:14,610 --> 00:16:16,970
And you said it brilliantly
with the bank statement,

327
00:16:16,970 --> 00:16:19,850
that's a clear indicator, right?

328
00:16:19,850 --> 00:16:21,923
Do the same thing with your time.

329
00:16:23,462 --> 00:16:26,830
Things that I did on Monday, Tuesday,

330
00:16:26,830 --> 00:16:28,070
all the way through, right?

331
00:16:28,070 --> 00:16:29,730
And now as you're going through those,

332
00:16:29,730 --> 00:16:31,620
I took a green highlighter

333
00:16:31,620 --> 00:16:35,110
and I said, there was only two columns,

334
00:16:35,110 --> 00:16:38,053
things I enjoy doing,
things I didn't enjoy doing.

335
00:16:40,180 --> 00:16:42,910
Things I enjoy doing, let's keep those on,

336
00:16:42,910 --> 00:16:45,930
let's find out ways to replicate those,

337
00:16:45,930 --> 00:16:47,770
to do more of those things.

338
00:16:47,770 --> 00:16:48,962
That was easy.

339
00:16:48,962 --> 00:16:52,540
So if you're listening
and you want to take out

340
00:16:52,540 --> 00:16:56,750
a pad and a paper, a pad
and pencil and write down

341
00:16:56,750 --> 00:16:59,550
24 hours a day, seven days
a week, what'd you do?

342
00:16:59,550 --> 00:17:01,260
As Christina said, these
are your bank statements,

343
00:17:01,260 --> 00:17:03,273
these are your time bank statements.

344
00:17:04,478 --> 00:17:06,920
There's a format for it in the Five Keys

345
00:17:06,920 --> 00:17:08,270
which will be your free download

346
00:17:08,270 --> 00:17:12,223
and it'll be a link that
I'll send to you, Christina.

347
00:17:14,860 --> 00:17:18,160
Let's talk about the things
that you don't like doing

348
00:17:18,160 --> 00:17:19,910
'cause that's uncomfortable, right?

349
00:17:20,750 --> 00:17:22,130
- Yep.

350
00:17:22,130 --> 00:17:27,130
- And things that I do not enjoy doing.

351
00:17:27,280 --> 00:17:32,280
And I ask five questions of these things.

352
00:17:32,910 --> 00:17:34,230
Some of these are musts.

353
00:17:34,230 --> 00:17:36,310
Some of these are things
that we've told ourselves

354
00:17:36,310 --> 00:17:38,253
that we must do.

355
00:17:39,740 --> 00:17:41,230
Can I tell you a quick story about

356
00:17:41,230 --> 00:17:44,653
a must that one of my clients
had that we kind of shifted?

357
00:17:45,520 --> 00:17:46,590
- Yeah, absolutely.

358
00:17:46,590 --> 00:17:50,940
- So I had a client that
was on a school board

359
00:17:52,276 --> 00:17:54,320
and the school board was,

360
00:17:54,320 --> 00:17:57,930
you know, had her about
8 to 10 hours a week

361
00:17:57,930 --> 00:18:01,913
of valuable time, prime time in her week.

362
00:18:03,300 --> 00:18:05,883
And it was really stressing her out,

363
00:18:05,883 --> 00:18:07,810
I mean, she was getting physically,

364
00:18:07,810 --> 00:18:09,610
you know, physical reactions

365
00:18:09,610 --> 00:18:13,320
from the school board meetings
and the calls and the,

366
00:18:13,320 --> 00:18:18,320
all the, it was more of the
emails, the phone calls,

367
00:18:18,900 --> 00:18:21,990
the infighting, you know,
the little side texts

368
00:18:21,990 --> 00:18:24,573
and the side emails
between members, right?

369
00:18:26,090 --> 00:18:27,840
Physically draining all our energy.

370
00:18:30,120 --> 00:18:33,240
And I, you know, we talked about why she

371
00:18:33,240 --> 00:18:34,970
joined the school board
in the first place.

372
00:18:34,970 --> 00:18:37,230
What got you so, when they
called you up and said,

373
00:18:37,230 --> 00:18:38,900
hey, you're a member of the school board,

374
00:18:38,900 --> 00:18:40,940
you were really excited about that.

375
00:18:40,940 --> 00:18:43,500
What got you excited about
it in the first place?

376
00:18:43,500 --> 00:18:45,990
And she said, well, my
daughter goes to school

377
00:18:45,990 --> 00:18:50,247
and she, you know, I got to
spend a little bit of time,

378
00:18:50,247 --> 00:18:52,350
you know, once in a while I
get to have lunch with her

379
00:18:52,350 --> 00:18:54,100
and I got to know what's
going on with school

380
00:18:54,100 --> 00:18:56,240
and I kind of knew all the, you know,

381
00:18:56,240 --> 00:18:58,940
was part of the decision making
team for some of the areas

382
00:18:58,940 --> 00:19:01,503
of where the direction
the school is going.

383
00:19:02,632 --> 00:19:03,937
I said, okay, that's good.

384
00:19:03,937 --> 00:19:07,193
That's great, that is
a must. that's a must.

385
00:19:08,290 --> 00:19:13,290
Okay, well, does this
must still matter to you?

386
00:19:13,550 --> 00:19:14,480
That why,

387
00:19:14,480 --> 00:19:17,430
that reason why you're there
does that still matter to you?

388
00:19:18,270 --> 00:19:21,143
And she literally lean back on her chair,

389
00:19:22,860 --> 00:19:24,820
she goes, you know my daughter

390
00:19:24,820 --> 00:19:27,023
hasn't gone to that school in two years.

391
00:19:32,060 --> 00:19:37,060
Well, she knew what she had to do.

392
00:19:38,140 --> 00:19:39,550
She left the school board graciously.

393
00:19:39,550 --> 00:19:41,450
We taught her how to, you know,

394
00:19:41,450 --> 00:19:44,520
graciously say no more
of the school board.

395
00:19:44,520 --> 00:19:47,320
Now she took that time

396
00:19:47,320 --> 00:19:48,870
and she visits her daughter at college.

397
00:19:48,870 --> 00:19:52,110
That was her must, that was
her why, that was the reason.

398
00:19:52,110 --> 00:19:57,110
So things matter, things are musts for us.

399
00:19:57,410 --> 00:20:00,790
But if we go back and
replay the programming

400
00:20:00,790 --> 00:20:03,710
that we've conditioned ourselves too is

401
00:20:03,710 --> 00:20:05,650
can we reset that program?

402
00:20:05,650 --> 00:20:07,743
Does that program still serve us anymore?

403
00:20:08,770 --> 00:20:12,590
And then there's just things that we,

404
00:20:12,590 --> 00:20:14,530
you know, they do matter, they are must.

405
00:20:14,530 --> 00:20:15,860
And there's just things that we have do.

406
00:20:15,860 --> 00:20:18,190
So I say, can we change our attitude

407
00:20:18,190 --> 00:20:20,953
or the way that we go about doing it?

408
00:20:22,870 --> 00:20:23,760
- Yeah.

409
00:20:23,760 --> 00:20:27,080
- And just do a reframe

410
00:20:28,580 --> 00:20:30,170
of how we go about doing this.

411
00:20:30,170 --> 00:20:34,680
You know, I had to do this
with my own children with work,

412
00:20:34,680 --> 00:20:37,040
I was saying, I gotta go to work today,

413
00:20:37,040 --> 00:20:39,090
I own the business, but
I gotta go to work today,

414
00:20:39,090 --> 00:20:39,923
I gotta go to work today.

415
00:20:39,923 --> 00:20:42,050
And I kept saying it, programming.

416
00:20:42,050 --> 00:20:44,130
That's what my dad said, that's
my grandfather, you know,

417
00:20:44,130 --> 00:20:45,173
going to work.

418
00:20:46,579 --> 00:20:50,053
Let's pull that, let's
pull that sentence apart.

419
00:20:51,950 --> 00:20:53,210
What's work about it.

420
00:20:53,210 --> 00:20:54,830
When I got that job,

421
00:20:54,830 --> 00:20:56,580
when I bought that company,

422
00:20:56,580 --> 00:20:59,810
I was so excited about going to work.

423
00:20:59,810 --> 00:21:02,800
So what was it in that word

424
00:21:02,800 --> 00:21:04,790
what's change the word?

425
00:21:04,790 --> 00:21:06,590
What do I like doing when I'm there?

426
00:21:08,880 --> 00:21:10,480
I like serving people.

427
00:21:10,480 --> 00:21:15,410
I love the part of when
somebody got into a car accident

428
00:21:15,410 --> 00:21:18,690
and that's almost as bad as a medical.

429
00:21:18,690 --> 00:21:21,050
That's the next worst thing

430
00:21:21,050 --> 00:21:25,343
to a medical emergency is
the loss of your vehicle.

431
00:21:27,250 --> 00:21:30,040
And I found, and to pull it apart

432
00:21:30,040 --> 00:21:32,440
that I found a way to help people relax

433
00:21:32,440 --> 00:21:33,900
after their car accident.

434
00:21:33,900 --> 00:21:37,240
They left all of their
problems, all of their stress,

435
00:21:37,240 --> 00:21:41,260
all of it, they left it in
our office for us to handle.

436
00:21:41,260 --> 00:21:43,810
And then they went about their day.

437
00:21:43,810 --> 00:21:46,660
And I found I was really,
really good at that.

438
00:21:46,660 --> 00:21:48,983
So when I say to my children,

439
00:21:50,770 --> 00:21:52,235
you're gonna work today?

440
00:21:52,235 --> 00:21:53,510
No, I'm gonna go help people today.

441
00:21:53,510 --> 00:21:54,460
That's a big shift.

442
00:21:56,620 --> 00:21:59,840
So can I change my attitude
about it? You said it,

443
00:21:59,840 --> 00:22:01,497
can I outsource it? Who can I find?

444
00:22:01,497 --> 00:22:04,990
"Who not How" is a great
book by Dan Sullivan.

445
00:22:04,990 --> 00:22:07,660
I encourage every small
business owner and entrepreneur

446
00:22:07,660 --> 00:22:12,620
to grab that book and go
through it as like a textbook

447
00:22:14,940 --> 00:22:19,660
and find your whose, Christina,
you said it so brilliantly,

448
00:22:19,660 --> 00:22:22,810
those people that love
to do that one part,

449
00:22:22,810 --> 00:22:24,460
there's people in my organization

450
00:22:24,460 --> 00:22:26,800
that don't like feel customers,

451
00:22:26,800 --> 00:22:31,800
but the technical part,
they're better than anybody.

452
00:22:32,372 --> 00:22:33,205
And they love it.

453
00:22:33,205 --> 00:22:34,850
Time expands for them.

454
00:22:34,850 --> 00:22:37,363
They get into such a flow.

455
00:22:39,054 --> 00:22:41,300
- And I enjoy being able to create a space

456
00:22:41,300 --> 00:22:44,020
where they like what they do all day long.

457
00:22:44,020 --> 00:22:46,160
Like that gives me happy feelings.

458
00:22:46,160 --> 00:22:49,180
Like instead of me trudging head down,

459
00:22:49,180 --> 00:22:53,470
trying to get through
something that is just painful,

460
00:22:53,470 --> 00:22:55,110
like I would rather create a place

461
00:22:55,110 --> 00:22:57,340
where somebody who has fun with that,

462
00:22:57,340 --> 00:23:00,070
that is their happy place
can come to be happy,

463
00:23:00,070 --> 00:23:03,773
like I have created their
amusement park in my company.

464
00:23:05,240 --> 00:23:07,870
They come there every day, excited.

465
00:23:07,870 --> 00:23:09,880
They like being able to
get on the same rides

466
00:23:09,880 --> 00:23:10,780
over and over again,

467
00:23:10,780 --> 00:23:12,440
have some new rides pop up here and there,

468
00:23:12,440 --> 00:23:14,750
they have a blast, you know,

469
00:23:14,750 --> 00:23:16,900
it's like that to me is
just, it's so much fun.

470
00:23:16,900 --> 00:23:17,920
And I feel like,

471
00:23:17,920 --> 00:23:20,630
I think we think a lot of times that

472
00:23:20,630 --> 00:23:21,610
if somebody else does it,

473
00:23:21,610 --> 00:23:23,720
they won't do the right
thing for the client

474
00:23:23,720 --> 00:23:26,770
and what I've found time and
again is that's just not true

475
00:23:26,770 --> 00:23:29,300
if you put the energy into
finding the right people,

476
00:23:29,300 --> 00:23:31,710
you know, we have a limited
amount of mental calories

477
00:23:31,710 --> 00:23:33,550
that we can expend in a day.

478
00:23:33,550 --> 00:23:35,700
We have to choose where to spend them.

479
00:23:35,700 --> 00:23:38,230
I could choose to keep
doing the work myself,

480
00:23:38,230 --> 00:23:39,740
or I can put that, you know,

481
00:23:39,740 --> 00:23:42,340
energy into how do I find
the right person to do it,

482
00:23:43,550 --> 00:23:45,630
or I can learn something new or

483
00:23:45,630 --> 00:23:47,390
I can put that energy into

484
00:23:47,390 --> 00:23:50,810
how do I find the right person
to do the thing that I need.

485
00:23:50,810 --> 00:23:51,643
And then at the end of the day,

486
00:23:51,643 --> 00:23:53,890
the client gets a better end result.

487
00:23:53,890 --> 00:23:55,880
They get somebody who
actually cares about it,

488
00:23:55,880 --> 00:23:57,420
who makes it their thing.

489
00:23:57,420 --> 00:23:59,910
Who's there as a full-time
parent in this role

490
00:23:59,910 --> 00:24:02,770
where, you know, I was the evil stepmom,

491
00:24:02,770 --> 00:24:07,770
it doesn't work, you know,
so, I love it, I 100% agree.

492
00:24:08,320 --> 00:24:11,290
- And I wanna add to your point

493
00:24:11,290 --> 00:24:12,820
because it's such a great point.

494
00:24:12,820 --> 00:24:16,410
Finding those right
people when you are busy,

495
00:24:16,410 --> 00:24:17,730
when you are stressed out,

496
00:24:17,730 --> 00:24:19,150
when you are in the midst of the brown,

497
00:24:19,150 --> 00:24:21,790
you just need a body, you just need some,

498
00:24:21,790 --> 00:24:23,233
you just need a person.

499
00:24:24,350 --> 00:24:26,880
You're playing on your back foot,

500
00:24:26,880 --> 00:24:30,000
you cannot slow down long enough

501
00:24:30,000 --> 00:24:32,490
to qualify this person for your company,

502
00:24:32,490 --> 00:24:33,820
to get to know this person,

503
00:24:33,820 --> 00:24:37,713
get to know what they like
doing, to ask those questions,

504
00:24:38,700 --> 00:24:42,133
to hire that right person
to your great point.

505
00:24:43,020 --> 00:24:45,540
And when we're slowing down

506
00:24:45,540 --> 00:24:47,623
and getting clear on what we want,

507
00:24:48,570 --> 00:24:51,910
when that person comes
in, oh, my goodness,

508
00:24:51,910 --> 00:24:53,110
we know that you said it,

509
00:24:53,110 --> 00:24:55,570
we know that's the right
person for our company.

510
00:24:55,570 --> 00:24:56,850
We know that's the person

511
00:24:56,850 --> 00:24:59,000
that this is gonna be
their amusement park.

512
00:24:59,970 --> 00:25:02,180
You're like, there they're are,

513
00:25:02,180 --> 00:25:04,150
you're attracting that

514
00:25:04,150 --> 00:25:07,620
and you you've manifested
that perfect person

515
00:25:07,620 --> 00:25:10,406
because you've got clear
on what you wanted.

516
00:25:10,406 --> 00:25:12,900
You know, I love that
point and I just love that,

517
00:25:12,900 --> 00:25:15,840
you know, we're on the same
page with that about people

518
00:25:15,840 --> 00:25:19,910
and you know, it's just so important

519
00:25:19,910 --> 00:25:24,910
to building a great company and
your clients will just want,

520
00:25:25,103 --> 00:25:26,830
you know, just go even more
and validate that point

521
00:25:26,830 --> 00:25:30,140
is your clients will love it,
they will love the experience,

522
00:25:30,140 --> 00:25:33,090
'cause they're having such an interaction

523
00:25:33,090 --> 00:25:36,140
with the people that you've
brought into that organization

524
00:25:36,140 --> 00:25:39,510
and what they've brought
into the organization.

525
00:25:39,510 --> 00:25:42,310
And that's what your customers are buying,

526
00:25:42,310 --> 00:25:43,943
they're buying that outcome.

527
00:25:45,100 --> 00:25:47,520
- Great, and it doesn't make
you any less knowledgeable.

528
00:25:47,520 --> 00:25:50,670
I think we fear sometimes that
if we introduce our clients

529
00:25:50,670 --> 00:25:53,160
to other people who know more than we do,

530
00:25:53,160 --> 00:25:54,850
that they're gonna think less of us.

531
00:25:54,850 --> 00:25:58,060
And in my experience,
that hasn't been the case.

532
00:25:58,060 --> 00:26:00,670
Like I become the curator of
the people that they need.

533
00:26:00,670 --> 00:26:02,550
They see me as the ultimate expert.

534
00:26:02,550 --> 00:26:04,240
I'm the one who can bring
in the right people,

535
00:26:04,240 --> 00:26:05,700
who can introduce the right people,

536
00:26:05,700 --> 00:26:08,240
who has controlled like, hey,
this is what needs to happen

537
00:26:08,240 --> 00:26:12,080
and I've collected the
humans that make this happen.

538
00:26:12,080 --> 00:26:15,580
Like they know more than me
and that's what you want.

539
00:26:15,580 --> 00:26:18,923
And they have greater
respect for you, not less.

540
00:26:20,390 --> 00:26:22,000
- And to add to that point,

541
00:26:22,000 --> 00:26:26,880
because I love that point is
that it puts your personal,

542
00:26:26,880 --> 00:26:30,240
that's where your
personal brand, Christina,

543
00:26:30,240 --> 00:26:32,560
is so important because their,

544
00:26:32,560 --> 00:26:35,750
they came into your world because of you,

545
00:26:35,750 --> 00:26:37,653
they saw something in you,

546
00:26:39,020 --> 00:26:43,423
and now when you put 'em in
with somebody on your team,

547
00:26:44,800 --> 00:26:46,383
they already bought into you.

548
00:26:47,930 --> 00:26:52,600
And now once they see that
dealing with that next person

549
00:26:52,600 --> 00:26:56,667
is just a continuation of
dealing with Christina, right?

550
00:26:58,520 --> 00:27:03,180
It's so valuable subconsciously
with the client because now

551
00:27:03,180 --> 00:27:08,070
they know that this company has
a lot more bandwidth to deal

552
00:27:08,070 --> 00:27:09,800
with more of my problems.

553
00:27:09,800 --> 00:27:11,910
Now they feel more
comfortable trusting you

554
00:27:11,910 --> 00:27:15,500
with other things that they
might not have even known

555
00:27:15,500 --> 00:27:16,830
that they needed.

556
00:27:16,830 --> 00:27:18,580
And that's so valuable, Christina,

557
00:27:18,580 --> 00:27:20,900
I'm so glad you brought that point up

558
00:27:22,210 --> 00:27:23,930
and it goes with specialists

559
00:27:23,930 --> 00:27:25,840
and it goes with the
people that you've curated,

560
00:27:25,840 --> 00:27:27,550
because I would imagine that

561
00:27:27,550 --> 00:27:31,955
you are a go-to for a lot
of people in your sphere,

562
00:27:31,955 --> 00:27:32,923
in your world.

563
00:27:34,964 --> 00:27:35,797
- Definitely.

564
00:27:38,006 --> 00:27:39,727
- And so those things
that we don't like doing,

565
00:27:39,727 --> 00:27:44,360
you know, can we get some,
can we outsource this

566
00:27:44,360 --> 00:27:47,900
to somebody that's way
better on this than we are.

567
00:27:47,900 --> 00:27:49,940
The next thing is really hard because

568
00:27:49,940 --> 00:27:53,215
the program and the languaging as men,

569
00:27:53,215 --> 00:27:56,100
we don't ask for directions is

570
00:27:56,100 --> 00:27:57,960
can I ask for help with it?

571
00:27:57,960 --> 00:27:59,663
Ooh, that's so hard to do.

572
00:28:00,760 --> 00:28:03,640
- Women have it on the flip
side too, though, 'cause like,

573
00:28:03,640 --> 00:28:08,050
we are fighting against
being seen as knowledgeable,

574
00:28:08,050 --> 00:28:10,730
being seen as, you know, in control,

575
00:28:10,730 --> 00:28:12,290
being seen as in charge.

576
00:28:12,290 --> 00:28:14,400
And if we ask too many
questions and be too vulnerable,

577
00:28:14,400 --> 00:28:16,630
people are gonna think that
we're too much of a girl

578
00:28:16,630 --> 00:28:19,110
and we're not capable of handling their,

579
00:28:19,110 --> 00:28:21,150
what they need and being professional.

580
00:28:21,150 --> 00:28:23,600
And so we fight it from
the opposite thing,

581
00:28:23,600 --> 00:28:28,336
but the same problems occur
if I'm not asking for help.

582
00:28:28,336 --> 00:28:32,210
- And what I would tie the
last two points together

583
00:28:32,210 --> 00:28:35,440
when we become that trusted advisor

584
00:28:35,440 --> 00:28:39,200
and we become that trusted
person that is the go-to,

585
00:28:39,200 --> 00:28:44,060
and we've become a friend
first in our network,

586
00:28:44,060 --> 00:28:46,330
we've become the relationship builder,

587
00:28:46,330 --> 00:28:49,800
we've become the no like and trust

588
00:28:49,800 --> 00:28:51,563
as we said in the pre-interview.

589
00:28:52,630 --> 00:28:57,320
Now, if I ask you for help,

590
00:28:57,320 --> 00:29:00,683
you know what place I'm coming
from is asking for help.

591
00:29:02,890 --> 00:29:04,590
So asking for help

592
00:29:04,590 --> 00:29:07,210
and it's one of the hardest
things we do as entrepreneurs

593
00:29:07,210 --> 00:29:09,610
because we're the doers,
we're the, go-geters,

594
00:29:09,610 --> 00:29:12,513
we're the people that
make this stuff happen.

595
00:29:15,360 --> 00:29:16,610
- Afraid to be vulnerable.

596
00:29:16,610 --> 00:29:17,650
- Again that's ego.

597
00:29:17,650 --> 00:29:19,600
That's a clear marker,

598
00:29:19,600 --> 00:29:20,770
that ego slipping in,

599
00:29:20,770 --> 00:29:25,770
so go back to the place of who
can I ask for help with this?

600
00:29:25,920 --> 00:29:29,100
And if you, you know,
go through "Who Not How"

601
00:29:29,100 --> 00:29:32,593
that book is so mind shifting to say,

602
00:29:34,390 --> 00:29:35,410
is there a who for this?

603
00:29:35,410 --> 00:29:37,603
Is there a who in my network for this?

604
00:29:39,831 --> 00:29:42,360
- And I think one thing that
has helped me get people

605
00:29:42,360 --> 00:29:43,730
to be willing to ask for help

606
00:29:43,730 --> 00:29:45,903
is I tell them to look for a mentor.

607
00:29:46,960 --> 00:29:49,670
For some reason, when we say a mentor,

608
00:29:49,670 --> 00:29:51,550
oh, well, that's fine.

609
00:29:51,550 --> 00:29:53,570
But when we say go find
someone you can ask for help,

610
00:29:53,570 --> 00:29:56,720
they're like, eh, but like a mentor,

611
00:29:56,720 --> 00:29:58,530
like mentee relationship, oh, yeah,

612
00:29:58,530 --> 00:30:00,660
oh, that'd be great.

613
00:30:00,660 --> 00:30:01,780
Same thing.

614
00:30:01,780 --> 00:30:03,660
But for some reason,
like you said earlier,

615
00:30:03,660 --> 00:30:06,330
just reframing it in your mind,

616
00:30:06,330 --> 00:30:09,170
if you can say like I have
this very specific problem.

617
00:30:09,170 --> 00:30:11,910
And a lot of times we tend to
think of that problem as like,

618
00:30:11,910 --> 00:30:14,960
I'm really not good at X.

619
00:30:14,960 --> 00:30:16,590
Like, and I lived in this
world for a little while

620
00:30:16,590 --> 00:30:18,620
'cause I was like I'm
really not good with numbers

621
00:30:18,620 --> 00:30:20,690
and I don't know my business
numbers the way I should,

622
00:30:20,690 --> 00:30:23,240
you know, we watch Shark
Tank, we watch The Profit,

623
00:30:23,240 --> 00:30:24,380
and it's like these guys

624
00:30:24,380 --> 00:30:25,800
are just like numbers, numbers, numbers,

625
00:30:25,800 --> 00:30:27,080
I'm like, I can't be a good business owner

626
00:30:27,080 --> 00:30:28,750
'cause I don't know numbers.

627
00:30:28,750 --> 00:30:30,700
And then I interviewed
another lady on this podcast

628
00:30:30,700 --> 00:30:31,870
and she was like every woman,

629
00:30:31,870 --> 00:30:33,960
specifically who tell me

630
00:30:33,960 --> 00:30:35,833
that they don't know numbers,
they're not good at numbers,

631
00:30:35,833 --> 00:30:37,350
they're not good at math,

632
00:30:37,350 --> 00:30:38,860
I asked them what the last thing was

633
00:30:38,860 --> 00:30:39,893
they bought on sale.

634
00:30:41,450 --> 00:30:46,083
It's like, oh, I can do toilet paper math.

635
00:30:48,850 --> 00:30:49,847
You know, if you can do toilet paper math,

636
00:30:49,847 --> 00:30:52,090
you can do business math,
you know, down to like

637
00:30:52,090 --> 00:30:54,990
the squares and the sizes
and you know what I mean?

638
00:30:54,990 --> 00:30:56,540
And like 'cause we've all done it,

639
00:30:56,540 --> 00:30:58,750
you sit there at the
store and you're like,

640
00:30:58,750 --> 00:31:00,730
I'm pretty sure these
are all the same thing,

641
00:31:00,730 --> 00:31:02,460
but you find the right one, right?

642
00:31:02,460 --> 00:31:04,730
So it's like to reframe it
a little bit differently

643
00:31:04,730 --> 00:31:07,370
and say, okay, so it's
not that I'm bad at this,

644
00:31:07,370 --> 00:31:08,770
it's that I don't have experience

645
00:31:08,770 --> 00:31:11,540
in doing it the way I need
to do it in this moment.

646
00:31:11,540 --> 00:31:13,910
How can I go find the
mentor that can help me

647
00:31:13,910 --> 00:31:16,580
that can help me get past this one piece?

648
00:31:16,580 --> 00:31:18,080
And what I found really astounding for me

649
00:31:18,080 --> 00:31:20,860
was I had that person
in my company already

650
00:31:20,860 --> 00:31:22,260
and I just wasn't using her.

651
00:31:23,870 --> 00:31:25,970
So like I had her running
one part of my company

652
00:31:25,970 --> 00:31:27,830
and then coming to find out that

653
00:31:27,830 --> 00:31:30,480
she's an accountant on the side,

654
00:31:30,480 --> 00:31:32,820
she's like Zero certified,
QuickBook certified

655
00:31:32,820 --> 00:31:33,653
and it's like,

656
00:31:36,100 --> 00:31:37,500
but I had to be willing to be vulnerable,

657
00:31:37,500 --> 00:31:38,650
I had to be willing to say like, okay,

658
00:31:38,650 --> 00:31:40,930
I know you work here and
you think I'm amazing,

659
00:31:40,930 --> 00:31:42,063
but let me tell you,

660
00:31:43,890 --> 00:31:45,280
I need help.

661
00:31:45,280 --> 00:31:47,980
And you know, to be that kind
of vulnerable to somebody

662
00:31:47,980 --> 00:31:49,710
who looks up to you in a lot of ways

663
00:31:49,710 --> 00:31:51,250
and works for you and say like, hey,

664
00:31:51,250 --> 00:31:54,000
you know, that was a whole
new level in humbling,

665
00:31:54,000 --> 00:31:56,390
but I am so glad I did it.

666
00:31:56,390 --> 00:31:57,760
And it's just it's great.

667
00:31:57,760 --> 00:32:00,510
The things you can overcome if
you can find the right mentor

668
00:32:00,510 --> 00:32:03,550
to go help you even it's
just a small problem.

669
00:32:03,550 --> 00:32:04,670
And most people are willing to help,

670
00:32:04,670 --> 00:32:06,190
most people want to be helpful humans.

671
00:32:06,190 --> 00:32:07,290
It makes us feel good.

672
00:32:08,830 --> 00:32:11,540
- And I wanna add to your
point about your accountant

673
00:32:11,540 --> 00:32:13,407
and there's a business owner out there

674
00:32:13,407 --> 00:32:16,020
that's listening right now that says,

675
00:32:16,020 --> 00:32:19,820
I can never tell somebody that
they're good at something,

676
00:32:19,820 --> 00:32:22,820
or I can never tell somebody
that I'm not good at something.

677
00:32:24,100 --> 00:32:26,483
Shifting again, reframing,

678
00:32:30,790 --> 00:32:32,800
my commitment we'll have you make is

679
00:32:34,400 --> 00:32:38,590
Mr. and Mrs. Listener is
if you recognize somebody

680
00:32:38,590 --> 00:32:40,800
that's good at something in your company,

681
00:32:40,800 --> 00:32:44,092
just start acknowledging that
they're really good at that,

682
00:32:44,092 --> 00:32:47,293
just start acknowledging
that they're really good at,

683
00:32:47,293 --> 00:32:50,470
man, I noticed you're
really good at numbers, wow.

684
00:32:50,470 --> 00:32:52,960
Just do that for a week,
just prime that for a week.

685
00:32:52,960 --> 00:32:56,600
Prime that for a month before you say,

686
00:32:56,600 --> 00:32:59,270
hey, would you be interested
in taking a look at the,

687
00:32:59,270 --> 00:33:01,260
doing the books? Would that ever be?

688
00:33:01,260 --> 00:33:02,493
Oh, my God, yeah.

689
00:33:03,680 --> 00:33:07,620
But you've been priming
yourself in them for this,

690
00:33:07,620 --> 00:33:10,680
you've been acknowledging
what they're good at.

691
00:33:10,680 --> 00:33:13,470
And sometimes as business
owners, we just, you know,

692
00:33:13,470 --> 00:33:15,670
if you're in the midst of just this,

693
00:33:15,670 --> 00:33:18,070
this overwhelming where
you're just so busy and,

694
00:33:20,264 --> 00:33:22,460
like you said, you had
this person in your company

695
00:33:22,460 --> 00:33:24,053
when you slowed down,

696
00:33:24,980 --> 00:33:28,600
got clear on what it was
that you needed help with,

697
00:33:28,600 --> 00:33:30,630
the person appeared, oh, my goodness,

698
00:33:30,630 --> 00:33:32,500
this person's good at numbers.

699
00:33:32,500 --> 00:33:33,550
- Well, and to your point,

700
00:33:33,550 --> 00:33:36,310
I got back to what I really
was looking for, you know,

701
00:33:36,310 --> 00:33:38,780
like I wanted to scale a company,

702
00:33:38,780 --> 00:33:41,520
I never wanted to be in
the weeds doing the work.

703
00:33:41,520 --> 00:33:42,800
I wanted to do that exit.

704
00:33:42,800 --> 00:33:44,520
I didn't know the language.

705
00:33:44,520 --> 00:33:45,970
I didn't know what I was asking for

706
00:33:45,970 --> 00:33:48,607
until I started talking to
people who had done it, you know,

707
00:33:48,607 --> 00:33:50,820
and then, okay, now I know the language,

708
00:33:50,820 --> 00:33:52,880
now I know about the five exits,

709
00:33:52,880 --> 00:33:55,870
now I know about the different
ways you can be in a company

710
00:33:55,870 --> 00:33:56,930
and not in a company

711
00:33:56,930 --> 00:33:58,177
and how you can structure your companies.

712
00:33:58,177 --> 00:33:59,850
And like, I didn't know those things

713
00:33:59,850 --> 00:34:00,730
until I found the right people

714
00:34:00,730 --> 00:34:04,070
and I got the right kind of
advice and it's like, oh, okay,

715
00:34:04,070 --> 00:34:05,030
that makes a lot of sense,

716
00:34:05,030 --> 00:34:07,410
that's exactly what I wanted
to do this entire time.

717
00:34:07,410 --> 00:34:08,870
And I know I've heard this saying,

718
00:34:08,870 --> 00:34:09,703
I don't know how many times

719
00:34:09,703 --> 00:34:10,700
but entrepreneurs are the people

720
00:34:10,700 --> 00:34:13,640
that will trade one boss for 50, you know,

721
00:34:13,640 --> 00:34:15,720
and I think we don't think
about that sometimes,

722
00:34:15,720 --> 00:34:18,660
we don't really realize
what that does for us

723
00:34:18,660 --> 00:34:19,620
to have clients,

724
00:34:19,620 --> 00:34:22,420
so we have multiple
clients that are our bosses

725
00:34:22,420 --> 00:34:24,270
and we don't realize what we've done.

726
00:34:24,270 --> 00:34:25,380
And we go to work for people

727
00:34:25,380 --> 00:34:28,320
that we would never go to work
for if they offered us a job.

728
00:34:28,320 --> 00:34:30,017
And I know you said like
work mentioned that early on

729
00:34:30,017 --> 00:34:31,433
in the call like work for the people

730
00:34:31,433 --> 00:34:33,290
that you like working
with and things like that.

731
00:34:33,290 --> 00:34:35,370
And that's something we both
kind of share a passion for,

732
00:34:35,370 --> 00:34:37,010
you know, that's a real
thing you need to be doing.

733
00:34:37,010 --> 00:34:39,000
And I think if you look at
every client and you're like,

734
00:34:39,000 --> 00:34:42,170
if you offered me a job
when I come to work for you,

735
00:34:42,170 --> 00:34:44,450
it makes you again, reframe it.

736
00:34:44,450 --> 00:34:46,850
Think about it a little bit differently.

737
00:34:46,850 --> 00:34:49,213
And it's like, would you
still take that client?

738
00:34:50,260 --> 00:34:52,650
No, I wouldn't wanna
work with them every day,

739
00:34:52,650 --> 00:34:53,950
okay, well, why are you...

740
00:34:55,220 --> 00:34:56,053
And people are so afraid,

741
00:34:56,053 --> 00:34:58,010
I think we're afraid to turn down money.

742
00:34:58,010 --> 00:34:59,670
And I found time and time again

743
00:34:59,670 --> 00:35:02,110
that like two things happen
when we turn down money,

744
00:35:02,110 --> 00:35:04,150
one, we free up our time and our energy.

745
00:35:04,150 --> 00:35:05,610
Again, we've only got
so many mental calories

746
00:35:05,610 --> 00:35:07,902
and my one client who's
gonna suck up half of our,

747
00:35:07,902 --> 00:35:10,870
you know, mental calorie load
in a two hour conversation,

748
00:35:10,870 --> 00:35:11,770
not helpful,

749
00:35:11,770 --> 00:35:13,670
we don't have the energy to
put on the things that we need,

750
00:35:13,670 --> 00:35:15,710
it just taps you and you're done.

751
00:35:15,710 --> 00:35:17,890
And then, you know, two,

752
00:35:17,890 --> 00:35:19,490
you end up getting really good

753
00:35:20,430 --> 00:35:23,330
at serving the people that you do like

754
00:35:23,330 --> 00:35:25,700
because you spend more
of your time with them

755
00:35:25,700 --> 00:35:28,420
'cause when you have that
emotionally draining client,

756
00:35:28,420 --> 00:35:29,670
you don't have enough energy left

757
00:35:29,670 --> 00:35:31,510
to be present with your other clients.

758
00:35:31,510 --> 00:35:33,800
So you just kind of coast.

759
00:35:33,800 --> 00:35:35,323
You just do the best you can.

760
00:35:36,260 --> 00:35:38,470
And you know you're not
balancing this fairly

761
00:35:38,470 --> 00:35:40,660
because this person who's not somebody

762
00:35:40,660 --> 00:35:42,438
you should be working with is
taking so much of your time.

763
00:35:42,438 --> 00:35:43,710
These people you do like
working with are kind of,

764
00:35:43,710 --> 00:35:45,070
because they're not being needy

765
00:35:45,070 --> 00:35:46,470
and they're not staying on top of you

766
00:35:46,470 --> 00:35:48,270
they're getting kicked to the curve

767
00:35:48,270 --> 00:35:50,767
and you know you feel bad about
it but you're not fixing it.

768
00:35:50,767 --> 00:35:53,220
But when you really have
time for those people,

769
00:35:53,220 --> 00:35:55,420
then you start listening
and you start hearing

770
00:35:55,420 --> 00:35:57,000
and you start knowing what they want.

771
00:35:57,000 --> 00:35:58,560
And you're like, oh,

772
00:35:58,560 --> 00:36:00,420
well, yeah, that would be
a really simple change.

773
00:36:00,420 --> 00:36:02,960
It would actually save me
time and it would benefit you.

774
00:36:02,960 --> 00:36:04,920
Holy cow, let's do that, that's great.

775
00:36:04,920 --> 00:36:06,910
You know what I mean? So it's like it,

776
00:36:06,910 --> 00:36:09,130
some of these magical things happen

777
00:36:09,130 --> 00:36:11,160
if you just feel the
fear and do it anyway,

778
00:36:11,160 --> 00:36:12,300
and that's a quote from somebody else

779
00:36:12,300 --> 00:36:13,646
I interviewed on the podcast

780
00:36:13,646 --> 00:36:16,045
and I have totally stole
it and made 'em home.

781
00:36:16,045 --> 00:36:17,637
But you just feel the
fear and you do it anyway.

782
00:36:17,637 --> 00:36:18,550
'Cause it's like,

783
00:36:18,550 --> 00:36:20,030
oh, I don't wanna have
to turn down that client.

784
00:36:20,030 --> 00:36:20,880
It's so terrifying.

785
00:36:20,880 --> 00:36:22,170
Do it anyway.

786
00:36:22,170 --> 00:36:23,180
Every guru out there,

787
00:36:23,180 --> 00:36:25,060
everybody who's made it anywhere
in business will tell you,

788
00:36:25,060 --> 00:36:26,850
don't work with the clients
that you don't like,

789
00:36:26,850 --> 00:36:28,520
you know who they are, you know better

790
00:36:28,520 --> 00:36:29,925
and you do it anyway, I'm guilty of this,

791
00:36:29,925 --> 00:36:31,960
I just did it the other
day and I know better,

792
00:36:31,960 --> 00:36:32,853
they went poorly.

793
00:36:34,110 --> 00:36:37,250
It happened, but like feel
the fear, do it anyway.

794
00:36:37,250 --> 00:36:40,840
- And that, I mean ties in so perfectly

795
00:36:40,840 --> 00:36:44,250
with that last thing we talk about,

796
00:36:44,250 --> 00:36:45,730
you know, asking for help.

797
00:36:45,730 --> 00:36:49,860
But if asking you to
overcome, asking for help,

798
00:36:49,860 --> 00:36:50,803
you just said it,

799
00:36:51,680 --> 00:36:54,973
what would happen if I
just stopped doing this?

800
00:36:56,790 --> 00:36:58,160
Can I tell you a story about

801
00:36:58,160 --> 00:37:00,780
what happens when you stop doing things?

802
00:37:00,780 --> 00:37:01,820
- Of course.

803
00:37:01,820 --> 00:37:05,253
- So on our automotive
businesses, we had a client.

804
00:37:08,760 --> 00:37:13,760
Client was significant
revenue for us, 80-20 rule.

805
00:37:15,630 --> 00:37:18,503
It was 80% of our headaches.

806
00:37:20,180 --> 00:37:22,163
Good money, real good money.

807
00:37:23,450 --> 00:37:26,610
So great that on the 19th of every month,

808
00:37:26,610 --> 00:37:31,040
I knew exactly where to get a check from,

809
00:37:31,040 --> 00:37:32,800
that check paid for,

810
00:37:32,800 --> 00:37:36,900
basically, all of our payroll

811
00:37:36,900 --> 00:37:39,530
and most of our expenses
for the entire month.

812
00:37:39,530 --> 00:37:41,590
So on the 19th, go get a check

813
00:37:41,590 --> 00:37:44,843
and my whole month's paid for
just from this one client.

814
00:37:46,631 --> 00:37:47,600
The problem was

815
00:37:49,430 --> 00:37:50,880
my phone didn't stop ringing.

816
00:37:52,010 --> 00:37:54,220
If I went on vacation,
my phone would ring,

817
00:37:54,220 --> 00:37:56,113
my email inbox was always full.

818
00:37:57,070 --> 00:37:58,563
There was no escape.

819
00:38:00,970 --> 00:38:05,740
The person that was doing
this wasn't a bad person.

820
00:38:05,740 --> 00:38:07,440
They were under a lot of stress.

821
00:38:07,440 --> 00:38:10,490
Their company was under a lot of stress

822
00:38:10,490 --> 00:38:15,490
and the way that they
handled their customers,

823
00:38:15,540 --> 00:38:18,290
they expected us to handle them

824
00:38:18,290 --> 00:38:22,003
and give them that needy, needy attention,

825
00:38:22,940 --> 00:38:25,590
because that was the
clients they attracted,

826
00:38:25,590 --> 00:38:26,467
who called them every day

827
00:38:26,467 --> 00:38:27,930
and we were a subcontractor

828
00:38:27,930 --> 00:38:29,630
and then they called us every day.

829
00:38:31,705 --> 00:38:35,740
So now we're caught up
in this hamster wheel of,

830
00:38:35,740 --> 00:38:39,193
well, if we jump off, we're basically,

831
00:38:42,680 --> 00:38:43,513
that's it.

832
00:38:44,440 --> 00:38:46,600
And our mindset was, you know,

833
00:38:46,600 --> 00:38:49,250
we talked a lot about
refocusing and reframing

834
00:38:49,250 --> 00:38:50,333
in this episode.

835
00:38:52,840 --> 00:38:55,380
We were too close to that problem.

836
00:38:55,380 --> 00:38:59,110
We were way too close
to that problem, mentor,

837
00:38:59,110 --> 00:39:00,570
find a mentor.

838
00:39:00,570 --> 00:39:02,520
Who's a mentor that
only works with clients

839
00:39:02,520 --> 00:39:04,250
that they love to work with?

840
00:39:04,250 --> 00:39:06,590
Ooh, we found a mentor for that one.

841
00:39:06,590 --> 00:39:07,640
What did she tell me?

842
00:39:08,670 --> 00:39:11,660
She said, if there's
any bits of resistance,

843
00:39:11,660 --> 00:39:15,223
if there's friction, if
you feel that strongly,

844
00:39:17,130 --> 00:39:19,313
gracefully bow out of the relationship.

845
00:39:21,270 --> 00:39:24,090
That was one of the hardest things

846
00:39:24,090 --> 00:39:26,630
that it ever had to do
as a business owner.

847
00:39:26,630 --> 00:39:30,470
And you'll attest to
this when you turn down,

848
00:39:30,470 --> 00:39:32,453
it's turning down money,

849
00:39:33,880 --> 00:39:34,760
and as you said it,

850
00:39:34,760 --> 00:39:37,233
but it's also freeing up time and energy.

851
00:39:39,810 --> 00:39:44,810
And go back to the first key
of slowing down to realize it,

852
00:39:45,270 --> 00:39:48,550
go to the second key of
getting clear, okay, well,

853
00:39:48,550 --> 00:39:50,570
is money worth my time and energy?

854
00:39:50,570 --> 00:39:52,983
Is this money worth my time and energy?

855
00:39:53,900 --> 00:39:56,840
If it is a challenge

856
00:39:56,840 --> 00:39:58,320
and you can reframe it

857
00:39:58,320 --> 00:40:00,236
and you can go through all the other keys

858
00:40:00,236 --> 00:40:02,180
and you can go through
the other tip, then great.

859
00:40:02,180 --> 00:40:05,693
But if it's just not
working, then just say no.

860
00:40:07,680 --> 00:40:09,580
So can I tell you
something, you said magic.

861
00:40:09,580 --> 00:40:14,090
Can I tell you magic that
happens when you say no

862
00:40:14,090 --> 00:40:17,580
and when you do stay true
to your values and beliefs

863
00:40:17,580 --> 00:40:21,193
and honor your own time
and energy and space?

864
00:40:22,370 --> 00:40:24,170
Okay, we go into the meeting,

865
00:40:24,170 --> 00:40:27,363
we graciously bow out of the relationship,

866
00:40:29,610 --> 00:40:31,103
within two weeks,

867
00:40:32,270 --> 00:40:34,270
when you force things,

868
00:40:34,270 --> 00:40:37,143
when you're just
constantly forcing things,

869
00:40:38,890 --> 00:40:40,253
nothing can happen.

870
00:40:41,810 --> 00:40:44,000
Nothing could just be allowed to happen

871
00:40:44,000 --> 00:40:45,390
because you have to have control.

872
00:40:45,390 --> 00:40:46,500
Ego has to have control.

873
00:40:46,500 --> 00:40:51,500
I have to fix this problem,
I have to solve I, I, I, I,

874
00:40:52,780 --> 00:40:56,870
no, the grass didn't grow.

875
00:40:56,870 --> 00:40:58,980
You didn't make the
grass grow this morning.

876
00:40:58,980 --> 00:41:01,030
You didn't bring the sun up this morning.

877
00:41:02,210 --> 00:41:06,407
So Joe is not making any of this happen.

878
00:41:08,690 --> 00:41:12,990
Just go back to service,
you said it, be in service.

879
00:41:12,990 --> 00:41:16,300
What happens when you're
in service? Magic happens.

880
00:41:16,300 --> 00:41:17,373
Get a phone call.

881
00:41:18,211 --> 00:41:19,940
A client that I didn't even know existed,

882
00:41:19,940 --> 00:41:21,990
was not even on my prospect list,

883
00:41:21,990 --> 00:41:24,990
was not even in my realm of consciousness,

884
00:41:24,990 --> 00:41:27,623
was six minutes from my shop,

885
00:41:29,230 --> 00:41:33,030
calls me, I've never
knew about this client,

886
00:41:33,030 --> 00:41:36,180
I had to Google where their
address was and I said,

887
00:41:36,180 --> 00:41:41,093
oh, my God, their (indistinct)
called me and said,

888
00:41:42,330 --> 00:41:44,450
we have this account,
this is what we want.

889
00:41:44,450 --> 00:41:45,300
This is what we're looking for,

890
00:41:45,300 --> 00:41:46,850
this is what we're not getting.

891
00:41:48,738 --> 00:41:52,860
We Googled auto repair
shops and you were the,

892
00:41:52,860 --> 00:41:54,860
and boy, we've gone through

893
00:41:54,860 --> 00:41:57,453
and you just looked like
great people to deal with.

894
00:41:59,150 --> 00:41:59,983
Huh?

895
00:42:00,920 --> 00:42:02,303
I drove right over there.

896
00:42:03,490 --> 00:42:06,560
Just that first step,
they said, this is better,

897
00:42:06,560 --> 00:42:09,720
just this is better service.

898
00:42:09,720 --> 00:42:12,340
This is better service than we've received

899
00:42:12,340 --> 00:42:14,323
from any of our other vendors.

900
00:42:16,520 --> 00:42:18,937
As long as I've been here this is

901
00:42:18,937 --> 00:42:20,687
what the woman that called me said.

902
00:42:23,080 --> 00:42:25,630
Turned out to be double

903
00:42:27,540 --> 00:42:31,930
of what that client that we graciously

904
00:42:31,930 --> 00:42:34,500
bowed out of the relationship with,

905
00:42:34,500 --> 00:42:37,707
double the revenue of what they have.

906
00:42:38,640 --> 00:42:39,900
- Yeah, I mean, that's what happens

907
00:42:39,900 --> 00:42:41,793
when you get your energy back.

908
00:42:43,464 --> 00:42:45,402
- That works.

909
00:42:45,402 --> 00:42:47,290
- And I think people put so much focus on

910
00:42:47,290 --> 00:42:48,890
how can I reclaim my time

911
00:42:48,890 --> 00:42:52,010
that I think sometimes
we undervalue our energy.

912
00:42:52,010 --> 00:42:53,660
I mean, most people like
when you talk energy,

913
00:42:53,660 --> 00:42:54,810
they kinda like, oh, woo, woo

914
00:42:54,810 --> 00:42:56,360
and some people tune you out.

915
00:42:56,360 --> 00:42:57,440
But like I said,

916
00:42:57,440 --> 00:42:59,010
I like to think of it in mental calories.

917
00:42:59,010 --> 00:43:01,750
You only got so many in a
day where you gonna put 'em,

918
00:43:01,750 --> 00:43:03,670
you know, and if you let
somebody stress you out

919
00:43:03,670 --> 00:43:06,310
and take more of your calories
than they should take,

920
00:43:06,310 --> 00:43:09,110
you just don't have enough
left for the rest of the day.

921
00:43:10,220 --> 00:43:11,480
And it does add up.

922
00:43:11,480 --> 00:43:13,410
I mean like you might have 10 hours left

923
00:43:13,410 --> 00:43:14,243
in the end of your day,

924
00:43:14,243 --> 00:43:15,920
but if you only got two
hours worth of energy

925
00:43:15,920 --> 00:43:18,260
to use in that 10 hours,

926
00:43:18,260 --> 00:43:19,820
you're just not gonna be as productive.

927
00:43:19,820 --> 00:43:21,650
So, I mean, I think you
have to kind of treat

928
00:43:21,650 --> 00:43:24,730
each one equally, like time matters, yes.

929
00:43:24,730 --> 00:43:27,113
Energy matters maybe more so than time.

930
00:43:28,960 --> 00:43:31,560
- And perfect segue into the fourth key,

931
00:43:31,560 --> 00:43:34,340
which is scheduling time for yourself.

932
00:43:34,340 --> 00:43:37,444
And again, that's something
that we forget about.

933
00:43:37,444 --> 00:43:39,420
We'll book that client meeting,

934
00:43:39,420 --> 00:43:41,730
we'll book that call,
we'll book that podcast,

935
00:43:41,730 --> 00:43:43,557
we'll book all these things

936
00:43:43,557 --> 00:43:45,420
and we'll get everything on the calendar,

937
00:43:45,420 --> 00:43:48,213
we'll get it all, we'll
fill up that calendar.

938
00:43:49,660 --> 00:43:52,110
But there's one thing
missing from that calendar.

939
00:43:53,110 --> 00:43:58,110
It's the most important piece
of that calendar to you.

940
00:44:00,490 --> 00:44:02,890
If you are not at a hundred percent,

941
00:44:02,890 --> 00:44:05,897
let's use a cliche,
the old air mask story,

942
00:44:05,897 --> 00:44:06,730
you know, when you go on the plane,

943
00:44:06,730 --> 00:44:08,993
they tell you to put
your air mask on first.

944
00:44:10,190 --> 00:44:15,190
If you're at 60 or 70% and you
are just by the end of a day,

945
00:44:16,124 --> 00:44:18,280
you got nothing left,

946
00:44:18,280 --> 00:44:20,130
you got nothing to give your family,

947
00:44:20,130 --> 00:44:24,450
you got nothing to give
anybody that relies on you

948
00:44:24,450 --> 00:44:26,920
to be at a hundred percent.

949
00:44:26,920 --> 00:44:28,173
You have nothing left.

950
00:44:29,160 --> 00:44:31,280
And you take that into the next day.

951
00:44:31,280 --> 00:44:33,720
And you're just drained
by the end of a week,

952
00:44:33,720 --> 00:44:36,410
and you know, it's TGIF, right?

953
00:44:36,410 --> 00:44:37,880
You get to the end of the week,

954
00:44:37,880 --> 00:44:39,520
you get maybe one or two,

955
00:44:39,520 --> 00:44:42,650
a day and a half basically to recover.

956
00:44:42,650 --> 00:44:46,560
And by, you know, statistics show by 358

957
00:44:46,560 --> 00:44:49,483
on Sunday afternoon, you're
already thinking about Monday.

958
00:44:51,890 --> 00:44:56,120
So, you know, scheduling time for yourself

959
00:44:56,120 --> 00:44:58,260
and having that space in your calendar

960
00:44:58,260 --> 00:45:01,150
where you put yourself in that calendar,

961
00:45:01,150 --> 00:45:03,170
you put 30 minutes, you put 10 minutes,

962
00:45:03,170 --> 00:45:06,920
you put five minutes to
meditate or to reflect

963
00:45:06,920 --> 00:45:08,940
or to celebrate a big win,

964
00:45:08,940 --> 00:45:10,790
or just be thankful that you're here.

965
00:45:13,240 --> 00:45:15,320
I like just the simple exercise.

966
00:45:15,320 --> 00:45:17,920
I like simple things that
don't cost anything to do.

967
00:45:19,310 --> 00:45:21,824
Write down just five things
you're really grateful for.

968
00:45:21,824 --> 00:45:24,423
We're in the season of
Thanksgiving right now.

969
00:45:25,290 --> 00:45:27,210
It should be like that
every day of the week.

970
00:45:27,210 --> 00:45:28,870
It should be like that
every hour of your life,

971
00:45:28,870 --> 00:45:33,460
where you're thinking of one
thing that you can just say,

972
00:45:33,460 --> 00:45:36,102
you know, I know it might
not be going exactly the way

973
00:45:36,102 --> 00:45:39,650
I think it should be going
or just something might

974
00:45:39,650 --> 00:45:40,800
not be right.

975
00:45:40,800 --> 00:45:42,710
But you know what I'm really grateful for?

976
00:45:42,710 --> 00:45:44,190
These other five things.

977
00:45:44,190 --> 00:45:46,563
I'm grateful for the other 10 things.

978
00:45:48,240 --> 00:45:50,770
So scheduling that time for ourselves

979
00:45:50,770 --> 00:45:53,890
to actually go back inside and reflect

980
00:45:53,890 --> 00:45:56,023
on what's going so well.

981
00:45:57,150 --> 00:46:02,060
It's just so, so valuable
to our overall wellbeing

982
00:46:02,060 --> 00:46:05,680
and, you know, contributes
to that time freedom

983
00:46:05,680 --> 00:46:09,930
to where we feel like we got
something in for ourselves.

984
00:46:09,930 --> 00:46:12,100
It's not for everybody else

985
00:46:12,100 --> 00:46:14,560
because that's where resentment seeps in.

986
00:46:14,560 --> 00:46:16,810
And now after that all builds up,

987
00:46:16,810 --> 00:46:19,470
you start resenting that time

988
00:46:19,470 --> 00:46:20,303
that you spent in your business,

989
00:46:20,303 --> 00:46:23,223
you start resenting that very
thing that you're creating.

990
00:46:27,103 --> 00:46:28,310
- I have one like small change I made

991
00:46:28,310 --> 00:46:30,140
to give myself more time in my day.

992
00:46:30,140 --> 00:46:31,410
When, you know, again, I made,

993
00:46:31,410 --> 00:46:33,820
I realized all this and
started making shifts.

994
00:46:33,820 --> 00:46:36,180
A lot of like we're telling
people they need to do

995
00:46:36,180 --> 00:46:38,220
was I was gonna eat lunch every day

996
00:46:38,220 --> 00:46:39,140
'cause when you work from home,

997
00:46:39,140 --> 00:46:41,910
it's really easy for just the
clock to just, and it's gone.

998
00:46:41,910 --> 00:46:43,400
You don't even realize it.

999
00:46:43,400 --> 00:46:46,060
I make time for lunch every
day and while I'm eating lunch,

1000
00:46:46,060 --> 00:46:48,243
I do something not work related.

1001
00:46:49,110 --> 00:46:51,500
You know, 'cause I used to
watch like training videos

1002
00:46:51,500 --> 00:46:53,930
or I would read blogs or
I'd read a business book

1003
00:46:53,930 --> 00:46:55,880
or something like that
while I was eating lunch.

1004
00:46:55,880 --> 00:46:57,000
Seemed fine, why not?

1005
00:46:57,000 --> 00:46:58,410
It's a time to get caught up.

1006
00:46:58,410 --> 00:47:01,940
But making that simple change
to like watching some TV shows

1007
00:47:01,940 --> 00:47:03,970
that's utterly stupid that
I just wanna binge watch,

1008
00:47:03,970 --> 00:47:06,439
that's not work related or you know,

1009
00:47:06,439 --> 00:47:08,340
reading a book that's not work related

1010
00:47:08,340 --> 00:47:11,090
and doing that while I eat lunch.

1011
00:47:11,090 --> 00:47:12,880
It was amazing what kind of energy

1012
00:47:12,880 --> 00:47:15,510
that gave me for the
second half of my day.

1013
00:47:15,510 --> 00:47:16,583
- So valuable.

1014
00:47:17,720 --> 00:47:20,490
- And tiny steps, like they
don't have to be big ones.

1015
00:47:20,490 --> 00:47:24,310
They can be tiny ones,
but it helps, you know.

1016
00:47:25,520 --> 00:47:29,350
- And these little things that we do,

1017
00:47:29,350 --> 00:47:31,760
these little things that add up,

1018
00:47:31,760 --> 00:47:35,728
you know, if you're going to
go on a hundred mile journey,

1019
00:47:35,728 --> 00:47:38,460
you're just a half a degree off.

1020
00:47:38,460 --> 00:47:40,520
You're not gonna notice
it in the beginning,

1021
00:47:40,520 --> 00:47:42,500
you won't notice it.

1022
00:47:42,500 --> 00:47:44,033
But when you get to that
a hundred mile, you know,

1023
00:47:44,033 --> 00:47:47,280
when you get to that far
out destination, you know,

1024
00:47:47,280 --> 00:47:50,563
where you were supposed to
be here and now you're here,

1025
00:47:51,620 --> 00:47:52,837
you veered off, so, you know,

1026
00:47:52,837 --> 00:47:56,670
and it's just that those
little micro steps in a day,

1027
00:47:56,670 --> 00:48:00,670
in a week, in a year
that add up and you know,

1028
00:48:00,670 --> 00:48:04,830
the last key of this, the five keys

1029
00:48:04,830 --> 00:48:06,610
is that take daily action.

1030
00:48:06,610 --> 00:48:11,610
And one of my favorite things to discuss

1031
00:48:14,920 --> 00:48:16,000
with a business owner

1032
00:48:16,000 --> 00:48:19,150
are where are the
opportunities they have to give

1033
00:48:20,450 --> 00:48:24,170
that they might be missing
out on a daily basis.

1034
00:48:24,170 --> 00:48:26,410
And most times they're
thinking about giving

1035
00:48:26,410 --> 00:48:27,300
as like, you know,

1036
00:48:27,300 --> 00:48:29,600
writing a thousand dollars check or,

1037
00:48:29,600 --> 00:48:34,140
you know, giving something,
parting ways with an item

1038
00:48:34,140 --> 00:48:35,630
or giving somebody, you know.

1039
00:48:35,630 --> 00:48:38,710
- It can be as simple as
make someone smile today,

1040
00:48:38,710 --> 00:48:39,543
go out of your way

1041
00:48:39,543 --> 00:48:41,750
to intentionally make
someone smile every day.

1042
00:48:42,690 --> 00:48:47,690
- Yes, and I like to call
it giving outside of the box

1043
00:48:50,460 --> 00:48:52,870
and it's those simple
things that you could do.

1044
00:48:52,870 --> 00:48:55,130
I like give time and attention,

1045
00:48:55,130 --> 00:48:58,560
give people your attention
and your focused,

1046
00:48:58,560 --> 00:49:00,080
when you're on with that client.

1047
00:49:00,080 --> 00:49:02,350
When you're in the line
at the supermarket,

1048
00:49:02,350 --> 00:49:07,350
when you're driving with your friend,

1049
00:49:07,430 --> 00:49:11,370
focus on them, give them
attention, give them focus.

1050
00:49:11,370 --> 00:49:14,490
I have to tell you some
of the best conversations

1051
00:49:14,490 --> 00:49:17,820
and some of the deepest
conversations I've had

1052
00:49:17,820 --> 00:49:22,220
were when I was fully
present in that moment.

1053
00:49:22,220 --> 00:49:27,220
And I've had amazing ideas come from that,

1054
00:49:27,360 --> 00:49:31,120
I've been able to help
others develop ideas

1055
00:49:31,120 --> 00:49:36,120
with just attention, time
and focus costs nothing.

1056
00:49:36,810 --> 00:49:39,593
You said it, give a smile.

1057
00:49:39,593 --> 00:49:40,570
You know, when you smile,

1058
00:49:40,570 --> 00:49:42,723
the whole world smiles with you, right?

1059
00:49:45,130 --> 00:49:47,943
And smile.

1060
00:49:49,410 --> 00:49:51,080
- It's amazing what that does, you know,

1061
00:49:51,080 --> 00:49:52,450
'cause I mean, I tell people all the time,

1062
00:49:52,450 --> 00:49:53,800
you need to be a helpful human,

1063
00:49:53,800 --> 00:49:56,080
you need to think about how
you can help your customers.

1064
00:49:56,080 --> 00:49:57,396
You need to think about

1065
00:49:57,396 --> 00:49:58,700
how you can help the people in your life.

1066
00:49:58,700 --> 00:50:02,760
If you make it your mission
to make every customer smile,

1067
00:50:02,760 --> 00:50:04,550
like we're in a ton of
Zoom calls nowadays, right?

1068
00:50:04,550 --> 00:50:05,930
Like that's just the norm.

1069
00:50:05,930 --> 00:50:07,290
If you're in a Zoom call and you say,

1070
00:50:07,290 --> 00:50:08,570
I am not gonna leave this call

1071
00:50:08,570 --> 00:50:10,670
without making them smile about something,

1072
00:50:11,610 --> 00:50:13,733
you will see the relationship shift.

1073
00:50:14,780 --> 00:50:16,440
You know, you'll see that they start being

1074
00:50:16,440 --> 00:50:18,710
a lot more comfortable
and you stop dreading

1075
00:50:18,710 --> 00:50:20,300
these meetings as much,

1076
00:50:20,300 --> 00:50:22,400
you start looking forward to them because

1077
00:50:22,400 --> 00:50:25,030
they're gonna feed you energy back.

1078
00:50:25,030 --> 00:50:27,110
And we talked about energy,
making someone else smile,

1079
00:50:27,110 --> 00:50:28,570
making someone else happy,

1080
00:50:28,570 --> 00:50:29,940
making an impact on someone else

1081
00:50:29,940 --> 00:50:32,330
gives you back some of your energy,

1082
00:50:32,330 --> 00:50:35,336
you know, it gives you
back more than you put out.

1083
00:50:35,336 --> 00:50:37,640
- And you give compliments,
compliment people,

1084
00:50:37,640 --> 00:50:39,360
you know, go back to, you
know, you were saying,

1085
00:50:39,360 --> 00:50:42,150
going back to sometimes
we're afraid to be vulnerable

1086
00:50:42,150 --> 00:50:43,780
and give somebody that feedback

1087
00:50:43,780 --> 00:50:46,260
and that job well done.

1088
00:50:46,260 --> 00:50:47,960
Give our employees compliments,

1089
00:50:47,960 --> 00:50:51,220
give our clients compliments, you know,

1090
00:50:51,220 --> 00:50:53,977
client page on time, call them
up and give 'em a compliment.

1091
00:50:53,977 --> 00:50:57,190
You know, you always pay me right on time.

1092
00:50:57,190 --> 00:50:59,373
You always pay your bills right on time.

1093
00:51:02,970 --> 00:51:05,460
Business owner that is
listening out there,

1094
00:51:05,460 --> 00:51:07,530
entrepreneur that's listening out there.

1095
00:51:07,530 --> 00:51:09,990
You start giving compliments

1096
00:51:09,990 --> 00:51:13,570
to the people that you
work with on a daily basis.

1097
00:51:13,570 --> 00:51:17,690
Your business will be in a
different position one month,

1098
00:51:17,690 --> 00:51:20,450
three months, one year from now

1099
00:51:20,450 --> 00:51:22,030
if you just do that,

1100
00:51:22,030 --> 00:51:24,250
if you don't do anything else

1101
00:51:24,250 --> 00:51:29,250
other than just give people
compliments throughout your day,

1102
00:51:30,300 --> 00:51:33,070
one thing, I guarantee you,

1103
00:51:33,070 --> 00:51:37,100
your business will look
exponentially different

1104
00:51:37,100 --> 00:51:38,023
next quarter.

1105
00:51:39,230 --> 00:51:40,430
- Yep.

1106
00:51:40,430 --> 00:51:41,860
And it turns into referrals,

1107
00:51:41,860 --> 00:51:44,480
it turns into more
longevity with your clients.

1108
00:51:44,480 --> 00:51:46,040
It turns into better relationships

1109
00:51:46,040 --> 00:51:47,280
with the people in your life.

1110
00:51:47,280 --> 00:51:49,150
Like I feel like sometimes people are,

1111
00:51:49,150 --> 00:51:51,810
they struggle to understand the benefit.

1112
00:51:51,810 --> 00:51:53,970
So I just, I go back to that
feel if you're doing it anyway,

1113
00:51:53,970 --> 00:51:56,650
kind of thing like do it first.

1114
00:51:56,650 --> 00:51:58,450
What do you get to lose?

1115
00:51:58,450 --> 00:52:02,010
You'll understand why after
you've done it for a bit.

1116
00:52:02,010 --> 00:52:04,110
If you don't understand now, do it anyway.

1117
00:52:05,930 --> 00:52:08,500
I promise it'll kick in

1118
00:52:08,500 --> 00:52:09,500
and you'll figure it out

1119
00:52:09,500 --> 00:52:12,620
once you've done it for a
little bit, it just clicks.

1120
00:52:12,620 --> 00:52:15,080
- You said something before about mentors

1121
00:52:15,080 --> 00:52:17,140
and this point about, you know,

1122
00:52:17,140 --> 00:52:18,910
next point about giving

1123
00:52:18,910 --> 00:52:21,710
goes back to mentors because this is

1124
00:52:21,710 --> 00:52:26,025
often overlooked piece of giving

1125
00:52:26,025 --> 00:52:30,620
as it relates to mentors
is when you sit down,

1126
00:52:30,620 --> 00:52:32,320
when a mentor takes time with you,

1127
00:52:32,320 --> 00:52:34,860
especially when a mentor
doesn't, you know, you don't,

1128
00:52:34,860 --> 00:52:36,670
they don't charge you for any of this,

1129
00:52:36,670 --> 00:52:40,743
like you're actually gaining
and downloading information,

1130
00:52:43,150 --> 00:52:48,150
give them the honor that they
deserve for taking the time

1131
00:52:48,650 --> 00:52:51,750
to impart this wisdom on you.

1132
00:52:51,750 --> 00:52:55,000
And some of the ways that I've
learned to give honor back

1133
00:52:55,000 --> 00:52:59,370
is give them feedback on what
the advice that they give you,

1134
00:52:59,370 --> 00:53:02,313
give examples of how that
worked in your business.

1135
00:53:03,370 --> 00:53:06,450
Give them the feedback,

1136
00:53:06,450 --> 00:53:09,930
you have to tell them
how it worked for you,

1137
00:53:09,930 --> 00:53:13,223
because now as you're
giving that back to them,

1138
00:53:14,080 --> 00:53:17,340
first of all, it's validating for them,

1139
00:53:17,340 --> 00:53:21,383
plus it lets them know that
you are actually doing it.

1140
00:53:23,030 --> 00:53:24,563
- Well that's one of the
best ways you can give back

1141
00:53:24,563 --> 00:53:27,070
to a business is to give
them positive feedback

1142
00:53:27,070 --> 00:53:29,760
because and give them
permission to use it.

1143
00:53:29,760 --> 00:53:34,760
Do a video, do a written
testimonial, do something and say,

1144
00:53:34,830 --> 00:53:38,060
please feel free to use
this in your marketing

1145
00:53:38,060 --> 00:53:40,140
is my way of saying thank you.

1146
00:53:40,140 --> 00:53:43,434
Like you can totally give back
to businesses by doing that,

1147
00:53:43,434 --> 00:53:45,630
especially if you will go that next step

1148
00:53:45,630 --> 00:53:47,340
and you will give them video.

1149
00:53:47,340 --> 00:53:49,090
So it's like, one of
the things I like to do

1150
00:53:49,090 --> 00:53:51,230
is I'll give people short
video and a long video,

1151
00:53:51,230 --> 00:53:52,760
and then I'll give them
a short testimonial

1152
00:53:52,760 --> 00:53:53,940
and a long testimonial.

1153
00:53:53,940 --> 00:53:54,873
So like one that they can use,

1154
00:53:54,873 --> 00:53:56,343
like the longer one,

1155
00:53:56,343 --> 00:53:57,710
they can use it in their references list

1156
00:53:57,710 --> 00:53:58,660
and things along those lines

1157
00:53:58,660 --> 00:54:00,650
when they're going after bigger projects.

1158
00:54:00,650 --> 00:54:03,090
The short ones they can
put on their website

1159
00:54:03,090 --> 00:54:05,270
and they can use them in different
areas in their marketing.

1160
00:54:05,270 --> 00:54:07,320
And if somebody has really
given you a lot of value

1161
00:54:07,320 --> 00:54:09,290
and you can do those few
things back for them,

1162
00:54:09,290 --> 00:54:10,740
it really doesn't take you long.

1163
00:54:10,740 --> 00:54:12,670
There's like 30 minutes
to an hour of your life.

1164
00:54:12,670 --> 00:54:15,170
And you have given them some
of the best marketing tools

1165
00:54:15,170 --> 00:54:18,490
that they can use to help
get more clients like you,

1166
00:54:18,490 --> 00:54:20,290
even if you didn't have to pay them.

1167
00:54:21,528 --> 00:54:25,220
That's a great trade every time

1168
00:54:25,220 --> 00:54:26,150
'cause those are so hard to get,

1169
00:54:26,150 --> 00:54:27,290
I mean, we all know as a business owner,

1170
00:54:27,290 --> 00:54:30,500
it is so hard to get
like video testimonials.

1171
00:54:30,500 --> 00:54:32,590
So that can be a huge thing.

1172
00:54:32,590 --> 00:54:34,520
- And giving back to our mentors

1173
00:54:34,520 --> 00:54:36,380
that are imparting this wisdom on us,

1174
00:54:36,380 --> 00:54:41,270
just some technical things,
be on time for your mentor,

1175
00:54:41,270 --> 00:54:42,750
honor their time.

1176
00:54:42,750 --> 00:54:43,820
If they tell you that you're gonna

1177
00:54:43,820 --> 00:54:45,550
jump on a Zoom at nine o'clock,

1178
00:54:45,550 --> 00:54:47,720
be there five minutes early for them,

1179
00:54:47,720 --> 00:54:49,880
really honor their time.

1180
00:54:49,880 --> 00:54:50,730
Honor the commitment.

1181
00:54:50,730 --> 00:54:53,883
If you say you're gonna be
on, you know, once a week,

1182
00:54:54,810 --> 00:54:56,730
honor that commitment.

1183
00:54:56,730 --> 00:54:58,683
And if you, if something comes up,

1184
00:54:59,680 --> 00:55:01,770
let them know ahead of
time, honor their time,

1185
00:55:01,770 --> 00:55:04,070
honor the commitments that you make

1186
00:55:04,070 --> 00:55:07,160
when you get off of those
calls, honor your work.

1187
00:55:07,160 --> 00:55:10,190
Have you committed to in that call?

1188
00:55:10,190 --> 00:55:13,590
So giving honor back to your mentors

1189
00:55:13,590 --> 00:55:15,220
is one of the most valuable pieces.

1190
00:55:15,220 --> 00:55:18,650
And Christine, I can't tell
you how many times that

1191
00:55:18,650 --> 00:55:21,790
it's led to other mentoring
opportunities where

1192
00:55:21,790 --> 00:55:23,510
they've said, you know,

1193
00:55:23,510 --> 00:55:26,540
you were asking about this
problem, we were working on this.

1194
00:55:26,540 --> 00:55:29,177
I met somebody that would
really, really benefit

1195
00:55:29,177 --> 00:55:33,193
and you get so much access
through your mentors.

1196
00:55:36,550 --> 00:55:39,580
And there's more, you know, giving keys,

1197
00:55:39,580 --> 00:55:42,660
but the last one that I
really wanted to focus on

1198
00:55:42,660 --> 00:55:45,433
is giving other people hope.

1199
00:55:46,370 --> 00:55:48,998
You know, we live in a day
and age where the world,

1200
00:55:48,998 --> 00:55:51,170
if you watch the news which I don't,

1201
00:55:51,170 --> 00:55:52,870
if you listen to the bad social media,

1202
00:55:52,870 --> 00:55:57,150
if you listen to all the
stuff that's going on outside,

1203
00:55:57,150 --> 00:55:58,783
outside of ourselves,

1204
00:56:00,100 --> 00:56:03,570
it sounds like the world is
going a hell on a hand basket,

1205
00:56:03,570 --> 00:56:07,270
but there are people, Christina,

1206
00:56:07,270 --> 00:56:09,380
you're now one of, you know,

1207
00:56:09,380 --> 00:56:13,320
my people that I could say
this unequivocally about,

1208
00:56:13,320 --> 00:56:16,920
you're one of those people
that give hope, give hope,

1209
00:56:16,920 --> 00:56:18,203
that's the giving key,

1210
00:56:19,340 --> 00:56:20,754
give hope that this world

1211
00:56:20,754 --> 00:56:22,040
is not going to hell in a hand basket,

1212
00:56:22,040 --> 00:56:23,490
that there are people out there

1213
00:56:23,490 --> 00:56:28,330
that wanna help and empower
other people, business owners,

1214
00:56:28,330 --> 00:56:31,590
humans, just, they wanna make
this world a better place.

1215
00:56:31,590 --> 00:56:34,870
And I think that's one of
the most important things

1216
00:56:34,870 --> 00:56:38,120
that we can give each other is hope that

1217
00:56:38,120 --> 00:56:39,690
you're in this business, you're in it

1218
00:56:39,690 --> 00:56:44,440
to financially grow, you're
in it to personally grow,

1219
00:56:44,440 --> 00:56:48,070
you're in it to help other
people and other businesses grow.

1220
00:56:48,070 --> 00:56:49,763
And that gives hope.

1221
00:56:50,730 --> 00:56:52,900
And when you're doing
it at such a high level,

1222
00:56:52,900 --> 00:56:56,060
when you're serving it
at such a high level,

1223
00:56:56,060 --> 00:56:58,870
when you smile, when you
have a positive attitude,

1224
00:56:58,870 --> 00:57:01,800
when you're giving compliments,
when you're giving feedback.

1225
00:57:01,800 --> 00:57:04,863
And when you're just putting all that out,

1226
00:57:05,720 --> 00:57:06,650
you leave that call.

1227
00:57:06,650 --> 00:57:09,640
It's such a renewed energy that

1228
00:57:10,600 --> 00:57:13,110
the ripple will never know, Christina,

1229
00:57:13,110 --> 00:57:17,243
will never know how big that
ripple that we created is.

1230
00:57:18,730 --> 00:57:21,930
- Yep, it's why we like
motivational speakers, right?

1231
00:57:21,930 --> 00:57:25,650
We just absorb the positive
vibes that they're putting out

1232
00:57:25,650 --> 00:57:27,010
and it makes us feel good.

1233
00:57:27,010 --> 00:57:28,537
That's why so many people
watch these speakers

1234
00:57:28,537 --> 00:57:30,424
and they buy whatever they sell.

1235
00:57:30,424 --> 00:57:32,010
They don't even know what
it is most of the time,

1236
00:57:32,010 --> 00:57:34,553
they buy because they feel
good and they just want more.

1237
00:57:34,553 --> 00:57:37,460
They want to be in their world more.

1238
00:57:37,460 --> 00:57:39,007
We like being around
people that are positive.

1239
00:57:39,007 --> 00:57:40,390
And as a business owner,

1240
00:57:40,390 --> 00:57:43,020
that directly translates into revenue.

1241
00:57:43,020 --> 00:57:45,620
I mean, it just does
whether it's from referrals,

1242
00:57:45,620 --> 00:57:48,010
whether it's from
customers staying longer,

1243
00:57:48,010 --> 00:57:50,190
whether it's from a shortened sales cycle,

1244
00:57:50,190 --> 00:57:53,010
whatever you wanna put into
the marketing sales world,

1245
00:57:53,010 --> 00:57:55,350
being a helpful human
with a positive energy,

1246
00:57:55,350 --> 00:57:58,680
that's willing to help people
first and profit later,

1247
00:57:58,680 --> 00:58:01,622
it always generates
revenue, like there's like,

1248
00:58:01,622 --> 00:58:06,290
don't take bad clients,
you know, there is a line,

1249
00:58:06,290 --> 00:58:08,050
you know, but go out
there and help people,

1250
00:58:08,050 --> 00:58:09,917
go out there and help the
people that you wanna help

1251
00:58:09,917 --> 00:58:11,800
and that you can be that
positive force in their life for

1252
00:58:11,800 --> 00:58:14,040
and if you can't be a positive
force for these people

1253
00:58:14,040 --> 00:58:17,530
because you just don't get
along, don't work with them,

1254
00:58:17,530 --> 00:58:19,350
let them go with someone else
who they do get along with.

1255
00:58:19,350 --> 00:58:24,350
- And I like to just add to
that cause that's so brilliant.

1256
00:58:24,720 --> 00:58:28,806
Also being like, you're
a person that's a hub.

1257
00:58:28,806 --> 00:58:30,993
You've collected all these people.

1258
00:58:32,150 --> 00:58:33,610
They might not be a right fit for you,

1259
00:58:33,610 --> 00:58:35,830
but if you listen and
you've give them time,

1260
00:58:35,830 --> 00:58:39,580
focus and attention, you
know who in your network,

1261
00:58:39,580 --> 00:58:41,147
you can point them in the direction to,

1262
00:58:41,147 --> 00:58:44,610
and you could still be in
service to that person,

1263
00:58:44,610 --> 00:58:48,350
so you're still giving them value.

1264
00:58:48,350 --> 00:58:52,313
And now you're giving somebody
else value in your network.

1265
00:58:53,420 --> 00:58:55,470
- Yep, and now I have kept you

1266
00:58:55,470 --> 00:58:57,510
for like almost an entire hour

1267
00:58:57,510 --> 00:58:59,330
and I apologize for making it so long,

1268
00:58:59,330 --> 00:59:02,080
but I think this was so much good stuff.

1269
00:59:02,080 --> 00:59:05,460
So wrapping up, is there
any final advice or tips

1270
00:59:05,460 --> 00:59:07,510
and then like how can someone find you?

1271
00:59:07,510 --> 00:59:08,880
What do you do?

1272
00:59:08,880 --> 00:59:10,070
Who do you like to work with?

1273
00:59:10,070 --> 00:59:12,530
- I love working with
small business owners.

1274
00:59:12,530 --> 00:59:16,780
I love working with business
owners that wanna grow.

1275
00:59:16,780 --> 00:59:20,630
They want to feel more successful.

1276
00:59:20,630 --> 00:59:24,080
They to have that level of success

1277
00:59:24,080 --> 00:59:25,340
where they might be in business

1278
00:59:25,340 --> 00:59:27,000
and the revenue might be there,

1279
00:59:27,000 --> 00:59:30,340
they just, you know, it
doesn't feel successful.

1280
00:59:30,340 --> 00:59:32,670
And they've gotten to that point

1281
00:59:32,670 --> 00:59:34,880
where they're near burnout
and they feel like they just,

1282
00:59:34,880 --> 00:59:37,140
they have to touch
everything in their business.

1283
00:59:37,140 --> 00:59:39,430
And they're at that wall

1284
00:59:39,430 --> 00:59:42,260
where they can't take time
away from their business.

1285
00:59:42,260 --> 00:59:45,020
And it feels like the business runs them

1286
00:59:45,020 --> 00:59:47,450
and they do not run their own business.

1287
00:59:47,450 --> 00:59:49,490
And it's just a full time job for them.

1288
00:59:49,490 --> 00:59:53,660
I love, love, love, love
working with those people.

1289
00:59:53,660 --> 00:59:55,380
And it's just an honor

1290
00:59:55,380 --> 00:59:58,680
to have conversations
with people like that.

1291
00:59:58,680 --> 01:00:03,070
So on my website is Joeperrone.biz

1292
01:00:03,070 --> 01:00:05,070
and the five keys to time freedom,

1293
01:00:05,070 --> 01:00:07,123
you just do Joeperrone.biz/fivekeys,

1294
01:00:08,820 --> 01:00:12,120
you get a link, you put
your email in, I don't spam,

1295
01:00:12,120 --> 01:00:14,200
you'll get just some cool emails

1296
01:00:14,200 --> 01:00:17,110
that tie right back into the five keys.

1297
01:00:17,110 --> 01:00:19,760
And you can opt out at any time,

1298
01:00:19,760 --> 01:00:21,560
but get the Five Keys, it's free.

1299
01:00:21,560 --> 01:00:23,520
There's a time tracker with it.

1300
01:00:23,520 --> 01:00:25,830
And I would love for your
listeners to have it.

1301
01:00:25,830 --> 01:00:28,940
And just to be able to add
value to their businesses

1302
01:00:28,940 --> 01:00:33,023
just off that first entry
point would be so valuable.

1303
01:00:33,930 --> 01:00:35,700
- Awesome, and I'll make sure the link is

1304
01:00:35,700 --> 01:00:37,260
wherever you're watching this video at

1305
01:00:37,260 --> 01:00:38,890
'cause we put it all over the internet.

1306
01:00:38,890 --> 01:00:41,200
The link will be near it
somewhere on the page.

1307
01:00:41,200 --> 01:00:43,780
So look around for it,
it'll be there. Thank you.

1308
01:00:43,780 --> 01:00:45,470
This has been like absolutely amazing.

1309
01:00:45,470 --> 01:00:46,303
So I mean guys,

1310
01:00:46,303 --> 01:00:48,590
if you're telling yourself
I need to clone myself,

1311
01:00:48,590 --> 01:00:50,530
I need more hours in a day.

1312
01:00:50,530 --> 01:00:53,230
If you find yourself
apologizing to a spouse

1313
01:00:53,230 --> 01:00:54,120
or significant other,

1314
01:00:54,120 --> 01:00:55,250
if find yourself apologizing

1315
01:00:55,250 --> 01:00:57,400
to a kid for missing the one thing,

1316
01:00:57,400 --> 01:00:59,313
you probably need to go talk to Joe.

1317
01:01:01,660 --> 01:01:03,340
So thank you so much for coming on.

1318
01:01:03,340 --> 01:01:04,780
- Oh, Christina, it was my pleasure.

1319
01:01:04,780 --> 01:01:06,650
Thanks so much, I
enjoyed the conversation.

1320
01:01:06,650 --> 01:01:09,130
This hour flew by, it was awesome.

1321
01:01:09,130 --> 01:01:11,456
- I know it was so fast, I
just looked at the timer,

1322
01:01:11,456 --> 01:01:13,680
I was like, ah, okay.

1323
01:01:13,680 --> 01:01:16,210
So entrepreneurs, guys, this
is your call to take action.

1324
01:01:16,210 --> 01:01:18,140
like head over to etatoday.zone

1325
01:01:18,140 --> 01:01:19,200
and learn how to build a business

1326
01:01:19,200 --> 01:01:20,370
that enables your lifestyle

1327
01:01:20,370 --> 01:01:22,040
instead of taking over your life.

1328
01:01:22,040 --> 01:01:22,873
Until next time.

1329
01:01:25,724 --> 01:01:28,307
(upbeat music)


About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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