026 — Deanna Seymour Ran a Week of Experiments in Her Business Where She Tossed Ideas at Her Audience to See What They’d Be Interested In

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- Hey, busy business people.

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I am here today with another
entrepreneur taking action,

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Deanna Seymour.

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She ran a week of
experiments in her business

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where she just tossed
ideas at her audience

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to see what they would be interested in,

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and I'm getting the scoop
today on what happened?

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(upbeat music)

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So to kick things off.

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Okay, so like you threw a
bunch of ideas at your audience

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on social and email.

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Let's put that into
perspective just a little bit.

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Like how big was your social
following and your email

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when you did this?

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- Okay, so I just call myself
a micro entrepreneur, right?

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Like I feel like micro breweries is a hip,

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so I'm just like embracing
my small numbers.

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So, and I guess they're not that small.

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Like I always tell myself,

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what if all these people
showed up in my house?

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I would be very overwhelmed.

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So, to answer your question,

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I have about 200 people on my email list,

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and about 500 people
follow me on Instagram.

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So that's like where I was
when I did the experiment.

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- I like that though.

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Like if you had all these
people in your house,

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how overwhelming?
- Yeah.

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- That's a good way to look at it, right?

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'Cause I mean, they tell
people all the time,

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it's more about the quality

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than it is about the quantity on the list.

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And you can do cool things
if you've got good quality

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and a small list, 'cause you
can pay attention to everybody.

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So I love that.
- Yeah, it's true, it's true.

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- So like what gave you the idea

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to kind of try this approach
and see what they would do?

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Where did that inspiration come from?

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- Okay, so I am diagnosed with
ADHD, and for a long time,

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I just kind of like,

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to be honest, this is a
whole another conversation,

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but I was so immersed in diet culture,

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in my late twenties, early
thirties when I got it,

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that I was mostly just like, okay cool,

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give me the meds 'cause I
heard I'm gonna lose weight.

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So I didn't really pay attention
to what that meant for me

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because I mean,

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I had been sort of functioning
pretty well my whole life.

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So I was like, I don't know,
I'm gonna get this medicine.

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Cool, you know?

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And so then I was like a
few years ago or a year ago,

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I joined TikTok and I was like,
oh, that's 'cause my ADHD,

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like that's 'cause my ADHD, that,

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I'm like, why did my counselor really?

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Like, we just didn't really,

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I mean, we were busy talking about boys,

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and a bunch of other stuff
I had to sort through.

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So, I'm ADHD.

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And I feel like I've tried
to sort of ignore that

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and be like, oh, I need to focus,

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I need to niche down,

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I need to be one thing
and like stick to it.

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And then I just, I cannot
do it, I can't do it.

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And it was sucking all
the fun outta my business,

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'cause I was always
feeling like, oh you just,

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you just said this thing and
now you're gonna try this thing

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and you're gonna try this thing.

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I was an art teacher for over a decade.

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So like trying new things

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and trying new processes
is like in my DNA.

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So this idea that I have
to like pick one thing

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and just like be a broken
record about it forever

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was really stressful.

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So I was like, how can I, but I mean,

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also people need to sort of
know what you're talking about.

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Like I'm asking them to come
on a crazy journey with me

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if I just, am like all over the place.

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So I was like, how can
I just tell my audience,

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like what's going on and
figure some stuff out.

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And then I was like, we just talked about,

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like, they're people,
they're not followers.

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They're not whatever.

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It's like people who chose
to follow me on social media.

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And I mean, a lot of them are my friends,

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like, which is another conversation again.

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I mean, they're not really my customers,

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some of are my followers,
you know, but they're there

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and I know they're not
gonna like judge me.

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So it's like, it's a safe space, right?

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Like, it's my platform, I built it.

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Assuming everybody who hasn't unsubscribed

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is there for a real or
unfollowed, like is there for it.

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So, I was like, okay, what can I do?

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And while I was kind of
trying to figure that out,

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I started seeing some
other women entrepreneurs

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in their stories, like, just
being more like wacky, I guess.

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I don't know, I was just like,
well, this is refreshing.

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Like she's doing this.

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So there's a woman named
Rachel Quint who is like,

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just talks about Steve Buscemi,

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and she's like a little witchy,
and does some spell jars.

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But, she like coaches people too.

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So I'm like,

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well, she's talking about
spell jars and coaching

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so I can talk about different stuff.

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And I just was like,
you know, peer pressure.

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I was like, well then,
I'll jump off a bridge.

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I'm like, they're doing
it, so I'm gonna do it.

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So, the other thing about my brain

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is that I am very organized and I do.

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I mean, like I have not
been diagnosed with OCD,

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but I feel like I do have some
tendencies where I'm like,

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okay, so I wanna do this, but like,

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how is that gonna look like?

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I was a little bit, not
super spur at the moment.

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So I did plan it out, and I was like,

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I'm gonna do it for a week.

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And honestly, like I hadn't
really shown up in my stories

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that much, I wanted to,
it was always on my list.

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Like, you know, people,
influencers will say like,

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show up for a minute a day and I'm like,

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and talk about what?

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Like what does that look like?

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Like, hi, how's the weather?

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Where are you?

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Like what, what?

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So I couldn't really wrap my head around.

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Like I wanted to 'cause also
the fact that they disappear

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is low pressure.

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So there were a lot of
things I liked about stories,

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but I just hadn't found
like how I was gonna do it.

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So I sat down and I was like, okay,

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let's just do it for a week,
that's like for my ADHD.

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I'm like, I could commit to a week

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of something different
every day, like come on.

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So I did, I just, I wanted to do that.

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I'm totally rambling, is this okay?

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Are you fine?
- Oh yeah, no,

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you're totally fine.
- Don't mind, eh.

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Don't worry, you have to cut that up.

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If people know me, that's part of me.

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But, so then I was also thinking,
I struggle with pricing.

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So it's kind of like two world.

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It's like a bunch of worlds combining.

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I struggle a lot with pricing,

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because people are always like,

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oh, you could charge way more for that,

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or you're not charging enough.

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And sometimes I'm like, well it's hard

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when there's not like a solid,

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like cost of goods necessarily.

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Like if I make the, or like,
if you haven't made it,

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like, if you're like, I'm
gonna make gifts for people.

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I say gifts, not gifts,
so sorry, not sorry.

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'Cause I think it sounds like gifts.

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And I feel like my gifts
are a gift to the world.

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So I'm like, that's what I'm going with.

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So I'm at gifts, but I'm like,

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I don't know how long it's gonna take me.

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And some are more complicated than others.

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And so, you know, so I
was also always like,

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I don't know what to charge
and I don't wanna be a jerk,

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but I don't wanna undersell, like I,

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it's hard to find that
balance when you are starting

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and you have no idea.

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So, and also you're like,
I just want some money.

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Can someone just give me some money?

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Like, I don't know, what
do you wanna pay me?

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Like there a lot of
things going on in there.

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So I was like,

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I'm gonna be really clear
that this is an experiment.

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And so that these prices are not,

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like I was like, they could stick around.

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They could not stick around.

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Like it could be perfect pricing

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and that's gonna be the price

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or I could get overwhelmed
and raise the price.

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Or so there was sort
of like urgency to it,

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but not like fake, 'cause
I was like very upfront

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about like, I don't know what I'm doing,

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we're just experimenting here.

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So I came up with five ideas.

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So Monday was gifts, which were
a hit and I love making them

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and it was fun and the price did go up.

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But then I also ended up making a course

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to help people learn to
make gifts, you know?

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So it was like, oh, people
want these, how can I do that?

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And then what else did I do?

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Like, I offered to like make
carousel posts for people.

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So as an art teacher, I'm
a very graphics oriented.

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Like that's my jam.

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So I'm like, I'll design
a carousel post for you.

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'cause in my head sometimes you're like,

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okay carousel posts or thing.

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Now I have to do 10 posts
for one square, like awesome.

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So I was like, let me
do one of those for you.

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Nobody bought a carousel post.

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So that was good information
for me to be like,

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okay, maybe I'm the only one

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who felt overwhelmed by making ti.

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And I mean, I never really
promoted them after the week,

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but it was very clear that
Monday gifts were like spank

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and Tuesday's carousel post, you know?

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So it was like, and to be honest,

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I was having so much fun making gifts

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that I was like, okay, there's a route.

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I think I had been dabbling

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with like maybe I'll make a
Patreon to support my podcast.

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And I was like, maybe Wednesday.

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I'll like, say I'm gonna
order some stickers

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and do this thing, like
you know, three bucks,

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like support the podcast and
get a sticker in the mail.

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One person.

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(both laughing)

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It was like one of my teacher friends

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from when I used to teach before.

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I'm like, okay, well thank you.

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And so I'm like, screw it,
we'll order some stickers

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'cause I like them too,
I had a design ready.

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So she got her sticker,
and I've used them since,

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but it was like, okay.

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And I mean I did it one time,

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so I can't really say
like that was a flop,

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it could never happen again,

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but it was just interesting to see,

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and it took the pressure off
me 'cause I didn't do any,

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I didn't make a sales page.

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I didn't like put a bunch
of effort into a Patreon

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or making a video or like whatever.

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I was just all my stories being like,

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who wants this funny sticker?

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Like maybe I could send
out monthly stickers.

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And I have an active imagination.

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So sometimes I think like, who
wouldn't want this sticker?

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Like it's amazing.

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All these people are gonna
just flock to my sticker club,

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and I'm gonna have 30 people, you know?

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And it was like one, I'm like okay.

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Which I still might try it again,

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'cause I do really like stickers,

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so I'm like come on people.

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But it was just sort of collecting data.

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What are the other ones?

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- Well I mean, I think it's
great 'cause you did it so fast,

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and it's like just in
three little quick days,

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making some quick little videos,

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you got some insights into
like what your current audience

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would be willing to spend
money on and invest in

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and things like that.

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And I mean, there's so
many business lessons

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in three little days,
three little ideas already.

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And you did this for five days.

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- Yeah.

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- I was like, I'm loving this.

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So what happened Thursday and Friday?

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- Okay, so Thursday was
a different kind of gift.

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It was like the video ones
where you're like dancing,

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like, you know, the little
stickers and people are like,

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it's a video of them like dancing,

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which I didn't sell any of.

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Like people seemed more interested

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in more like call to
actions, graphic ones.

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And then Friday was like a
brainstorming session with me.

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So I wanna do one on one
coaching and I'm like,

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okay, could I help people with Instagram?

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So I put that, that was like $50.

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I mean just to get people an idea too,

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like that I'm really open
about all this stuff,

00:10:28.800 --> 00:10:30.203
but the gifts were $20.

00:10:32.400 --> 00:10:35.410
So I feel like people are
just like, it gave me that.

00:10:35.410 --> 00:10:38.130
I mean nowadays it's
like 20 bucks is like,

00:10:38.130 --> 00:10:38.963
what else?

00:10:38.963 --> 00:10:40.904
Which, and like I said, they didn't go up,

00:10:40.904 --> 00:10:43.830
'cause I was like, okay,
but I sold a lot of them.

00:10:43.830 --> 00:10:47.310
And up until that point, like
I had been struggling so much

00:10:47.310 --> 00:10:48.450
with what to offer,

00:10:48.450 --> 00:10:50.720
and trying to make
everything look so perfect

00:10:50.720 --> 00:10:53.760
before I revealed it to the world,

00:10:53.760 --> 00:10:56.260
that I really hadn't made
very much money at all

00:10:56.260 --> 00:10:57.093
in my business.

00:10:57.093 --> 00:10:59.750
So it was like really exciting for me

00:10:59.750 --> 00:11:02.320
to like people were like,
okay, I'll take five.

00:11:02.320 --> 00:11:03.950
I'm like, I just got $100.

00:11:03.950 --> 00:11:06.390
Like, and I get to make five gifts.

00:11:06.390 --> 00:11:07.610
Like, okay, you know,

00:11:07.610 --> 00:11:10.610
somebody else like 140, like 80, you know?

00:11:10.610 --> 00:11:11.827
And I'm like to chi ching, chi ching.

00:11:11.827 --> 00:11:16.760
You know, I think I made
like 1,000 bucks that week

00:11:16.760 --> 00:11:20.560
or so it was like more than
I had made in my business.

00:11:20.560 --> 00:11:24.850
Like, I mean ever, like I
feel like nervous to say that

00:11:24.850 --> 00:11:26.180
because everybody's always bragging about

00:11:26.180 --> 00:11:27.600
how much money they make and I'm like,

00:11:27.600 --> 00:11:30.020
ah, but it was really exciting.

00:11:30.020 --> 00:11:31.620
- Yeah, but I mean like you didn't have

00:11:31.620 --> 00:11:33.200
to put a whole lot of effort in

00:11:33.200 --> 00:11:36.410
to do like the amount of time and energy

00:11:36.410 --> 00:11:38.470
that most people will put
into building landing pages,

00:11:38.470 --> 00:11:39.840
putting together website pages,

00:11:39.840 --> 00:11:42.100
putting together little
like paid ads and all that

00:11:42.100 --> 00:11:44.680
just to make $1,000, is insane.

00:11:44.680 --> 00:11:46.170
- Yeah.
- You made quick little videos

00:11:46.170 --> 00:11:47.030
for like five days

00:11:47.030 --> 00:11:49.160
and just had a fun idea
and you were authentic,

00:11:49.160 --> 00:11:50.400
and you were real

00:11:50.400 --> 00:11:53.140
and you like let people
into the messy middle.

00:11:53.140 --> 00:11:53.973
- Yes.

00:11:53.973 --> 00:11:56.130
- There's just so much value
into doing that, I think.

00:11:56.130 --> 00:11:57.830
And so many entrepreneurs
shy away from it.

00:11:57.830 --> 00:11:58.663
- Yeah.

00:11:58.663 --> 00:11:59.840
- Like they're afraid
to let people know like,

00:11:59.840 --> 00:12:00.910
oh I'm not as you know,

00:12:00.910 --> 00:12:03.127
I'm not this like huge
thing or I'm not like,

00:12:03.127 --> 00:12:06.130
and they try and look and act much bigger,

00:12:06.130 --> 00:12:07.700
much different than what they really are.

00:12:07.700 --> 00:12:08.750
- Yeah, it's a weird.

00:12:08.750 --> 00:12:09.880
- People pick up on.

00:12:09.880 --> 00:12:12.050
- Yeah, well it's a weird, it's
a lot of pressure to do that

00:12:12.050 --> 00:12:15.120
because I feel like you're
supposed to like build authority

00:12:15.120 --> 00:12:17.990
and look like, you know what
you're doing and if not,

00:12:17.990 --> 00:12:20.750
no one will buy from you
because you'll look like,

00:12:20.750 --> 00:12:21.583
you know, whatever.

00:12:21.583 --> 00:12:25.123
And I feel like the experiments too were,

00:12:26.420 --> 00:12:29.900
it was nice to just, like,
I used to make craft things.

00:12:29.900 --> 00:12:32.100
Like I would go to craft show
like set up the popup tent,

00:12:32.100 --> 00:12:34.460
like here's the stuffed
monsters, whatever, whatever.

00:12:34.460 --> 00:12:37.730
And that was very much like,
do you want this monster?

00:12:37.730 --> 00:12:39.150
It's this much money, yes or no.

00:12:39.150 --> 00:12:42.110
You know, and like a very tangible thing.

00:12:42.110 --> 00:12:44.260
So when I was just on there being like,

00:12:44.260 --> 00:12:46.530
I can make you this thing,
I can make you gift.

00:12:46.530 --> 00:12:48.850
And people were like,
yeah, I'll take five.

00:12:48.850 --> 00:12:52.580
It felt like for the first time
I was like, oh, this is it.

00:12:52.580 --> 00:12:56.390
'Cause when it's too confusing
and like lead magnets,

00:12:56.390 --> 00:12:59.960
and Facebook ads and
Funnels and all this stuff,

00:12:59.960 --> 00:13:02.610
I'm like, okay, that seems really hard.

00:13:02.610 --> 00:13:05.240
But just saying like, I
like making these things,

00:13:05.240 --> 00:13:07.390
and I can make you one,
would you like one?

00:13:08.605 --> 00:13:12.460
And like duh, like part
of me was like, oh yeah,

00:13:12.460 --> 00:13:15.660
I guess that's how it works, but.

00:13:15.660 --> 00:13:18.380
- Yeah, I mean you simplified
it, you made it very clear.

00:13:18.380 --> 00:13:20.357
I mean, like I forget what Guru said it,

00:13:20.357 --> 00:13:23.570
but they said, "a confused
mind, never rise,"

00:13:23.570 --> 00:13:25.380
because it's like,
there's too many choices.

00:13:25.380 --> 00:13:27.720
You know, it's kinda like when
you want a late night snack

00:13:27.720 --> 00:13:29.520
and you run into your kitchen

00:13:29.520 --> 00:13:32.300
and it's right after grocery
day and everything's restocked

00:13:32.300 --> 00:13:36.620
and you're like, oh my God,
I want to eat everything.

00:13:36.620 --> 00:13:38.730
And then like you end up either going

00:13:38.730 --> 00:13:39.890
for the simplest decision.

00:13:39.890 --> 00:13:40.923
Like I'm just gonna grab
a little bag of chips

00:13:40.923 --> 00:13:42.530
because it's a little bag of chips.

00:13:42.530 --> 00:13:45.020
It's already be like portion
controlled and everything.

00:13:45.020 --> 00:13:46.460
Or you end up not even getting anything.

00:13:46.460 --> 00:13:47.960
I can't tell you how many times
I've walked to the kitchen

00:13:47.960 --> 00:13:50.460
to get a snack, and like,
I walk away with no snack.

00:13:50.460 --> 00:13:52.150
- Yeah.
- Because of too many choices,

00:13:52.150 --> 00:13:53.100
and it's the same way in business.

00:13:53.100 --> 00:13:55.290
And it's like, you really simplified it.

00:13:55.290 --> 00:13:56.157
Not only that, but you said like,

00:13:56.157 --> 00:13:57.510
"hey, I'm really good at this thing,

00:13:57.510 --> 00:13:59.250
and I like doing this thing."

00:13:59.250 --> 00:14:02.210
And I feel like so many times
we try and look for somebody

00:14:02.210 --> 00:14:04.220
who's so good at like
1,000 different things.

00:14:04.220 --> 00:14:06.233
But it's like, you're
really good at Instagram

00:14:06.233 --> 00:14:08.080
and you know, gifts for Instagram.

00:14:08.080 --> 00:14:10.900
Like why would you not hire that person

00:14:10.900 --> 00:14:12.610
who understands gifts for Instagram

00:14:12.610 --> 00:14:14.110
to make you a gift for Instagram?

00:14:14.110 --> 00:14:16.470
- Yeah, yeah, well, and I
feel like people say like

00:14:16.470 --> 00:14:18.030
ask your audience and do whatever.

00:14:18.030 --> 00:14:22.750
And even that, sometimes you're
just like asking question

00:14:22.750 --> 00:14:24.590
like and it's funny to me

00:14:24.590 --> 00:14:26.670
'cause I'm, I just interrupted myself.

00:14:26.670 --> 00:14:29.050
I do that all the time,
but I'll get back to it.

00:14:29.050 --> 00:14:31.220
As an art teacher, I'm always
like, just get started.

00:14:31.220 --> 00:14:32.250
Like to my students, I would be like,

00:14:32.250 --> 00:14:34.680
just start you can't just sit
in front of a blank paper.

00:14:34.680 --> 00:14:36.890
And my students would,
especially in high school,

00:14:36.890 --> 00:14:38.080
probably the kids who don't wanna do it,

00:14:38.080 --> 00:14:39.530
were like, I'm thinking,

00:14:39.530 --> 00:14:43.020
I'm just thinking and I'd be
like, you can't just think.

00:14:43.020 --> 00:14:46.020
And then all of a sudden
like spew this masterpiece

00:14:46.020 --> 00:14:48.390
on the page, like you need to start,

00:14:48.390 --> 00:14:49.950
you're gonna probably throw away that.

00:14:49.950 --> 00:14:52.100
But you know, like we have
newsprint paper, cheap, cheap,

00:14:52.100 --> 00:14:54.400
thin newsprint, you start and you do it

00:14:54.400 --> 00:14:56.060
and you keep doing it
and you keep changing it.

00:14:56.060 --> 00:14:57.710
And that's how you start.

00:14:57.710 --> 00:14:59.960
You can't just sit and think.

00:14:59.960 --> 00:15:04.090
And I was definitely stuck
in like worrying about,

00:15:04.090 --> 00:15:05.330
you know, and even pricing.

00:15:05.330 --> 00:15:08.450
It's like, oh, I don't know, 'cause $20.

00:15:08.450 --> 00:15:12.579
Like what if it's too cheap,
it's better to, you know,

00:15:12.579 --> 00:15:14.700
and charge your worth and all this,

00:15:14.700 --> 00:15:16.460
all this talk around money and mindset.

00:15:16.460 --> 00:15:21.460
And I was just like, I think
at the most, I mean, I don't,

00:15:23.190 --> 00:15:25.120
you know, I was just kind of
think, I mean, I hadn't made,

00:15:25.120 --> 00:15:26.810
I've made some gifts for me,

00:15:26.810 --> 00:15:28.600
but I don't know what
people are gonna ask me.

00:15:28.600 --> 00:15:30.340
And that's where you're
get an analysis paralysis,

00:15:30.340 --> 00:15:32.320
'cause you're like, well,
what if they ask me for this?

00:15:32.320 --> 00:15:33.970
Or what if they ask me for this?

00:15:33.970 --> 00:15:34.803
You know, some people

00:15:34.803 --> 00:15:37.070
just want their like
podcast cover to wiggle.

00:15:37.070 --> 00:15:39.560
That's a lot easier than like someone

00:15:39.560 --> 00:15:43.300
who wants Ferris Bueller's day off.

00:15:43.300 --> 00:15:45.070
And I want to, because I'm an art teacher,

00:15:45.070 --> 00:15:49.410
want to like hand draw on
my iPad, Ferris Bueller,

00:15:49.410 --> 00:15:51.680
you know, in his like
leopard sweater vest,

00:15:51.680 --> 00:15:54.240
like that one took longer.

00:15:54.240 --> 00:15:56.310
But it doesn't mean, you know,

00:15:56.310 --> 00:16:00.430
like honestly the podcast
cover wiggling is felt fine.

00:16:00.430 --> 00:16:03.820
You know, when I was drawing
for an hour, I'm like, okay,

00:16:03.820 --> 00:16:06.680
I think we're, we need
to like figure stuff out

00:16:06.680 --> 00:16:09.170
or there has to be tears, but
it gave me more information.

00:16:09.170 --> 00:16:11.670
Like even in the process of making it

00:16:11.670 --> 00:16:15.520
or how many times do people
want me to re-edit them?

00:16:15.520 --> 00:16:16.353
That's time.

00:16:16.353 --> 00:16:19.070
How much does it, like how
much back and forth is there?

00:16:19.070 --> 00:16:20.370
Like 'cause like, oh yeah,

00:16:20.370 --> 00:16:22.560
I have to ask people for
their colors and their fonts

00:16:22.560 --> 00:16:25.860
and like things you don't think
about until you're doing it.

00:16:25.860 --> 00:16:27.870
But if you're only just
sitting at your computer

00:16:27.870 --> 00:16:32.120
and your mind trying to
guess what's gonna happen,

00:16:32.120 --> 00:16:33.550
you're like, you're not
gonna think about it

00:16:33.550 --> 00:16:34.470
until you do it.

00:16:34.470 --> 00:16:37.033
So that was all valuable.
- Yeah I know,

00:16:37.033 --> 00:16:38.040
I totally feel you.

00:16:38.040 --> 00:16:39.980
- Yeah, yeah.

00:16:39.980 --> 00:16:42.640
- Like I'm inspired already
'cause like I run around

00:16:42.640 --> 00:16:44.050
and do a whole bunch of different things.

00:16:44.050 --> 00:16:47.660
Like I've got essentially four
different businesses myself,

00:16:47.660 --> 00:16:50.090
and then my husband has two and it's like,

00:16:50.090 --> 00:16:51.240
it's just been because I'm like,

00:16:51.240 --> 00:16:52.627
oh I wanna do something new.

00:16:52.627 --> 00:16:54.900
And I know how to spin up a
business 'cause it's like,

00:16:54.900 --> 00:16:57.410
I've been doing it for
other people for years.

00:16:57.410 --> 00:16:59.810
So I just spin up a whole nother business,

00:16:59.810 --> 00:17:01.150
and put together a website in a day

00:17:01.150 --> 00:17:02.210
and I have a whole little thing

00:17:02.210 --> 00:17:05.330
and it's like, hi, here I
am. I'm doing something new.

00:17:05.330 --> 00:17:07.320
And it's like, one of the
best advice somebody gave me

00:17:07.320 --> 00:17:09.070
around the pricing thing
that just came to mind,

00:17:09.070 --> 00:17:11.160
was like, especially with bigger things

00:17:11.160 --> 00:17:12.740
to launch it with a beta price,

00:17:12.740 --> 00:17:14.600
which is basically what you did, you know?

00:17:14.600 --> 00:17:17.100
But just to say, be clear that it's beta,

00:17:17.100 --> 00:17:18.380
like this is my I'm testing.

00:17:18.380 --> 00:17:20.290
I'm trying to see what my
final price needs to be.

00:17:20.290 --> 00:17:21.910
- Yeah.
- I'm building something new,

00:17:21.910 --> 00:17:22.743
that I'm offering.

00:17:22.743 --> 00:17:25.590
You're gonna have to
help me like make sure,

00:17:25.590 --> 00:17:27.340
I'm doing it the right way and guide me.

00:17:27.340 --> 00:17:29.100
And it's gonna be rough and bumpy edges,

00:17:29.100 --> 00:17:31.150
but like you're gonna get
immense value out of it,

00:17:31.150 --> 00:17:33.728
for less money and let's run.

00:17:33.728 --> 00:17:34.561
- Yeah.

00:17:34.561 --> 00:17:36.070
- So it's like, I've been
testing that out myself,

00:17:36.070 --> 00:17:37.000
going that way.

00:17:37.000 --> 00:17:39.830
And I think I'm like
TikTok diagnosed ADHD.

00:17:39.830 --> 00:17:42.902
So it's making me think about
things a little different.

00:17:42.902 --> 00:17:43.735
- I keep telling husband.
- It's like my entire

00:17:43.735 --> 00:17:44.835
for you page.

00:17:44.835 --> 00:17:46.000
- I keep telling my husband things like,

00:17:46.000 --> 00:17:46.870
that's why I do that.

00:17:46.870 --> 00:17:48.352
So it's my.
- I know.

00:17:48.352 --> 00:17:49.720
- It's like things don't hold.

00:17:49.720 --> 00:17:51.290
You literally cannot hold it against me.

00:17:51.290 --> 00:17:52.547
So that's why I'm doing that.

00:17:52.547 --> 00:17:54.290
And I learn new things all the time.

00:17:54.290 --> 00:17:57.160
I'm like, oh yeah, I don't
open my mail, you know?

00:17:57.160 --> 00:17:58.450
And that drives my husband bonkers.

00:17:58.450 --> 00:18:00.933
And I'm like just open
it for me or do that.

00:18:02.370 --> 00:18:04.560
- Yep, oh, I'm the same way.

00:18:04.560 --> 00:18:07.030
It's like I keep sending him
like TikTok videos and stuff

00:18:07.030 --> 00:18:08.670
all day long being like, hey look,

00:18:08.670 --> 00:18:09.700
that's why I do the thing.

00:18:09.700 --> 00:18:10.840
That's why I do that thing.

00:18:10.840 --> 00:18:11.990
That's why I do that thing.

00:18:11.990 --> 00:18:13.280
I'm like, I am ADHD.

00:18:13.280 --> 00:18:15.542
I don't care if TikTok
diagnosed me, it is real.

00:18:15.542 --> 00:18:18.960
- I Know, I think it is real,
especially for women, right?

00:18:18.960 --> 00:18:23.530
Like grown up women right now,
we just weren't diagnosed.

00:18:23.530 --> 00:18:24.960
And so I think all of us are like,

00:18:24.960 --> 00:18:29.550
hey, everything makes sense now, hmm, so.

00:18:29.550 --> 00:18:32.010
- Yeah, and like all the little
coping mechanism thingies,

00:18:32.010 --> 00:18:33.910
like even for me to
just sit here and listen

00:18:33.910 --> 00:18:36.500
and not interrupt on a podcast,
I have two fidget rings.

00:18:36.500 --> 00:18:37.350
- Oh yeah.

00:18:37.350 --> 00:18:38.920
- That I'm sitting here fidgeting with.

00:18:38.920 --> 00:18:40.560
So it's like the things
that you have to like,

00:18:40.560 --> 00:18:41.760
I'm just sitting here spinning these

00:18:41.760 --> 00:18:42.940
and trying to do it so quietly

00:18:42.940 --> 00:18:45.160
that the microphone doesn't pick it up.

00:18:45.160 --> 00:18:45.993
I've done that a few times

00:18:45.993 --> 00:18:47.410
and I've like been
playing with 'em so hard.

00:18:47.410 --> 00:18:49.663
I've dropped them and
throwing them in the floors,

00:18:51.350 --> 00:18:53.520
and it's just like, that didn't happen.

00:18:53.520 --> 00:18:55.500
But yeah, no, I love so it's like,

00:18:55.500 --> 00:18:57.150
such a very simple use case.

00:18:57.150 --> 00:18:58.550
And these, I love this kind of stuff

00:18:58.550 --> 00:19:00.870
where it's like all of
these really good things

00:19:00.870 --> 00:19:03.510
that everybody tries to teach
you to do were happening

00:19:03.510 --> 00:19:05.580
in your little one week
experiment, you know,

00:19:05.580 --> 00:19:07.480
it's like be real about your audience.

00:19:07.480 --> 00:19:10.110
It's called a coming soon
strategy, kind of like,

00:19:10.110 --> 00:19:11.810
hey, here's something
I'm thinking about doing,

00:19:11.810 --> 00:19:13.040
what do you guys think about it?

00:19:13.040 --> 00:19:14.520
Or like, are you interested in it

00:19:14.520 --> 00:19:16.224
before you actually go build the thing?

00:19:16.224 --> 00:19:17.057
- Yeah.

00:19:17.057 --> 00:19:18.310
- Like that's a really powerful strategy.

00:19:18.310 --> 00:19:19.810
A lot of people don't, you know, use

00:19:19.810 --> 00:19:22.133
like especially big things
like courses and stuff.

00:19:22.133 --> 00:19:23.175
- I know.
- The amount of energy

00:19:23.175 --> 00:19:24.590
that people put into courses

00:19:24.590 --> 00:19:26.500
and it's like, you built
a course on the backend

00:19:26.500 --> 00:19:28.290
of somebody saying like,
"hey, we're really interested

00:19:28.290 --> 00:19:30.170
in doing the gifts."

00:19:30.170 --> 00:19:32.440
And it's like, "hey, well
you can pay me to do it

00:19:32.440 --> 00:19:33.360
or here's my course."

00:19:33.360 --> 00:19:34.877
So it's like you got interest,

00:19:34.877 --> 00:19:36.290
and knew that there was interest

00:19:36.290 --> 00:19:37.860
before you put the energy
into building a course.

00:19:37.860 --> 00:19:39.047
- Yeah, and it's funny you bring that up,

00:19:39.047 --> 00:19:40.410
'cause I've done the thing too,

00:19:40.410 --> 00:19:43.250
where you like try to sort
of interview your person,

00:19:43.250 --> 00:19:46.660
to get in their mind, and I've
done that like with a course

00:19:46.660 --> 00:19:48.530
and been like, oh, if you like identify

00:19:48.530 --> 00:19:51.370
as a stressed out mom or a business owner,

00:19:51.370 --> 00:19:52.540
just starting or whatever,

00:19:52.540 --> 00:19:55.820
but it almost feels like
you still don't really know

00:19:55.820 --> 00:19:58.090
exactly what to ask
because it's just this like

00:19:58.090 --> 00:20:00.740
first meeting where you have
an idea and you're like,

00:20:01.690 --> 00:20:02.550
would you say this?

00:20:02.550 --> 00:20:04.810
And the people are
usually like, yeah, sure.

00:20:04.810 --> 00:20:06.650
Like I would say that,
you know, but it's like,

00:20:06.650 --> 00:20:07.660
they're not giving you money.

00:20:07.660 --> 00:20:09.840
'Cause the ultimate test is like,

00:20:09.840 --> 00:20:11.557
who wants to gimme money for this?

00:20:11.557 --> 00:20:14.830
'Cause I do feel like, and I
don't think anyone's trying,

00:20:14.830 --> 00:20:16.110
like it's not malicious.

00:20:16.110 --> 00:20:18.290
They're just like, and I've done it.

00:20:18.290 --> 00:20:19.123
Like I've been like, yeah,

00:20:19.123 --> 00:20:19.956
that sounds like an awesome course.

00:20:19.956 --> 00:20:22.030
Like you're not gonna add on like,

00:20:22.030 --> 00:20:23.220
I mean I don't wanna buy it.

00:20:23.220 --> 00:20:25.190
I mean, it's good for someone else.

00:20:25.190 --> 00:20:26.390
Like you're not gonna add that on.

00:20:26.390 --> 00:20:28.920
So the real test is
like tossed it out there

00:20:28.920 --> 00:20:31.350
and see who like actually gives you money.

00:20:31.350 --> 00:20:33.580
I feel like, it's not like I'm
Mr. Wonderful and Shark Tank.

00:20:33.580 --> 00:20:35.300
I'm like, show me the money.

00:20:35.300 --> 00:20:36.859
Like, you know, and it
doesn't have to be expensive.

00:20:36.859 --> 00:20:38.486
- No, I mean it's true.

00:20:38.486 --> 00:20:39.319
- Yeah, yeah, yeah.

00:20:39.319 --> 00:20:40.833
- Yeah.
- Yeah, like a beta price,

00:20:40.833 --> 00:20:41.987
like you said at least the beta price.

00:20:41.987 --> 00:20:43.740
- And all you've gotta have is like a,

00:20:43.740 --> 00:20:45.940
are you interested signup page even.

00:20:45.940 --> 00:20:47.500
So it's like, this is
how much I'm thinking,

00:20:47.500 --> 00:20:49.420
you got pricing info, this
is what it's gonna be.

00:20:49.420 --> 00:20:50.273
- Yeah.
- You gonna.

00:20:50.273 --> 00:20:51.930
- Oh you know what?
- Sign up to be notified

00:20:51.930 --> 00:20:52.780
when it launches.
- Yeah.

00:20:52.780 --> 00:20:53.613
- And then you're gonna go.

00:20:53.613 --> 00:20:54.640
- I should give this tip too,

00:20:54.640 --> 00:20:57.920
because I used a website called Ko-fi,

00:20:57.920 --> 00:21:00.400
which is like buy me a,
it's like for a while,

00:21:00.400 --> 00:21:02.190
it was like, ugh, I can't say G or gift.

00:21:02.190 --> 00:21:03.740
And was it Ko-fi, coffee?

00:21:03.740 --> 00:21:04.573
What is it?

00:21:04.573 --> 00:21:09.573
'cause it's like, buy me
a coffee, but it's KO-FI,

00:21:09.650 --> 00:21:11.200
which they said rhymes with no fee,

00:21:11.200 --> 00:21:14.370
'cause it's like no fees,
but like PayPal took a fee

00:21:14.370 --> 00:21:15.830
when I put it into my PayPal account,

00:21:15.830 --> 00:21:19.090
but people can go there and pay you money.

00:21:19.090 --> 00:21:21.790
So I didn't even have a sales page.

00:21:21.790 --> 00:21:24.200
I was just like on Instagram, I was like,

00:21:24.200 --> 00:21:25.420
you can go here to pay me,

00:21:25.420 --> 00:21:27.210
like this will reserve your,

00:21:27.210 --> 00:21:29.750
you'll be in the queue
for gifts or whatever.

00:21:29.750 --> 00:21:32.140
So it was an easy way too,

00:21:32.140 --> 00:21:34.450
where I didn't have to like
learn SamCart or ThriveCart

00:21:34.450 --> 00:21:38.070
or like, oh gosh, how do
I take money from people?

00:21:38.070 --> 00:21:39.740
It was like super easy.

00:21:39.740 --> 00:21:41.280
And you just sign up for an account,

00:21:41.280 --> 00:21:43.825
and I think you can pay like $6 a month,

00:21:43.825 --> 00:21:46.240
and then they won't take any fees.

00:21:46.240 --> 00:21:48.820
But if you do it free,
they'll take some fees.

00:21:48.820 --> 00:21:51.520
So even if you don't wanna
put up $6 in the beginning,

00:21:51.520 --> 00:21:53.720
but whatever, it was a really easy way.

00:21:53.720 --> 00:21:55.810
And I actually just
linked it on my website.

00:21:55.810 --> 00:21:59.340
So it was dncmore.com/payme,

00:21:59.340 --> 00:22:02.350
which helped me work
through my money stuff.

00:22:02.350 --> 00:22:05.140
'cause I do get like nervous
to ask people for money.

00:22:05.140 --> 00:22:06.920
But I was like, let me make
it kind of tongue in cheek

00:22:06.920 --> 00:22:07.830
to be like, you want these?

00:22:07.830 --> 00:22:10.850
you go to dncmore.com/payme and you pay me

00:22:10.850 --> 00:22:11.940
and I'll make them.

00:22:11.940 --> 00:22:15.850
So that was a really good tool
for me to just easily set up

00:22:15.850 --> 00:22:17.500
and I didn't make any products.

00:22:17.500 --> 00:22:20.080
They just, I just say it's 100 bucks.

00:22:20.080 --> 00:22:20.920
And when they go there,

00:22:20.920 --> 00:22:23.520
they just type in 100 bucks and pay me,

00:22:23.520 --> 00:22:24.420
literally pay me.

00:22:24.420 --> 00:22:26.900
So that was really good for getting over

00:22:27.950 --> 00:22:29.980
the fear of all the systems too, right?

00:22:29.980 --> 00:22:31.610
Like every time you think
you're gonna do one thing,

00:22:31.610 --> 00:22:34.920
it's like, there's 15 things
behind it that you're like,

00:22:34.920 --> 00:22:36.540
oh my gosh, now I have to make a zap.

00:22:36.540 --> 00:22:37.700
Now I have to make a website.

00:22:37.700 --> 00:22:39.190
Now I have to go back to my email,

00:22:39.190 --> 00:22:41.160
and tag 'em and send an email.

00:22:41.160 --> 00:22:45.260
And so it was all on Instagram,
like DMS and voice memos,

00:22:45.260 --> 00:22:47.470
and just saying, go give me money

00:22:47.470 --> 00:22:48.303
if you want this thing.

00:22:48.303 --> 00:22:50.523
So it was super, super laid back.

00:22:51.520 --> 00:22:53.310
- I think that's very
powerful 'cause yeah,

00:22:53.310 --> 00:22:55.110
it's like so many people buy courses,

00:22:55.110 --> 00:22:57.097
they go through like training
things and they're like,

00:22:57.097 --> 00:22:58.560
"oh this sounds so easy."

00:22:58.560 --> 00:22:59.847
And then they sit down
to do it and it's like,

00:22:59.847 --> 00:23:02.540
"y'all you just don't
know, you just don't know."

00:23:02.540 --> 00:23:03.460
Like I've been doing all that stuff

00:23:03.460 --> 00:23:04.987
for so many years and it's like, I see it.

00:23:04.987 --> 00:23:08.250
I'm like, oh now you're gonna
have to build a website.

00:23:08.250 --> 00:23:10.570
Now you're gonna have to do Zapier.

00:23:10.570 --> 00:23:13.710
Yep, now oh no, there's
email marketing platforms.

00:23:13.710 --> 00:23:16.130
Oh now you're gonna have to
set up SPF and D chem records.

00:23:16.130 --> 00:23:19.050
And I'm like, don't really
think normal people can do this?

00:23:19.050 --> 00:23:21.740
Like I'm sitting here going
through courses and it's like,

00:23:21.740 --> 00:23:25.360
why do you think normal people can do?

00:23:25.360 --> 00:23:26.370
Like you're sitting here telling them,

00:23:26.370 --> 00:23:27.680
they've gotta go do all this stuff,

00:23:27.680 --> 00:23:28.950
and like two years later,

00:23:28.950 --> 00:23:30.550
when they can finally get it all built.

00:23:30.550 --> 00:23:31.383
- Yes.

00:23:31.383 --> 00:23:32.734
- Maybe it'll work, maybe it won't.

00:23:32.734 --> 00:23:33.567
- Yeah, you know.

00:23:33.567 --> 00:23:35.150
- And everything you named cost money.

00:23:35.150 --> 00:23:36.021
You know what I mean?

00:23:36.021 --> 00:23:38.100
Like well, you can have
like five Zaps for free.

00:23:38.100 --> 00:23:40.110
- This morning I just deleted
some Zaps 'cause I was like,

00:23:40.110 --> 00:23:43.630
all right, we gotta get
this down 'cause we're not,

00:23:43.630 --> 00:23:46.130
I'm not I, everything, you
know, the little calendar

00:23:46.130 --> 00:23:47.650
is like, if you wanna
have more than one event,

00:23:47.650 --> 00:23:48.483
you gotta pay us.

00:23:48.483 --> 00:23:50.630
If you have this many subscribers,

00:23:50.630 --> 00:23:51.740
we're gonna charge you more.

00:23:51.740 --> 00:23:54.000
And so it's like, chi
ching, chi ching, chi ching.

00:23:54.000 --> 00:23:56.510
And if you're not bringing
in money, like I wasn't,

00:23:56.510 --> 00:23:57.343
which I was a teacher.

00:23:57.343 --> 00:24:00.290
So I would kind of like,
it was like me spending,

00:24:00.290 --> 00:24:01.950
like not getting a pedicure

00:24:01.950 --> 00:24:04.290
and paying for Convert Kit, you know?

00:24:04.290 --> 00:24:07.380
Like I made it work,
but it was like, dang,

00:24:07.380 --> 00:24:10.120
I wanna make some money,
like how do I make money?

00:24:10.120 --> 00:24:13.370
But I do think we feel the
pressure to look like people

00:24:13.370 --> 00:24:15.040
who've been doing it for years.

00:24:15.040 --> 00:24:17.690
Not only that, but also
people who have teams,

00:24:17.690 --> 00:24:21.380
people who are like
million dollar companies.

00:24:21.380 --> 00:24:22.830
Like I would never be like,

00:24:22.830 --> 00:24:26.300
oh I'm gonna start a Etsy
shop and think I'm Jeff Bezos.

00:24:26.300 --> 00:24:29.010
So why would I think my
online marketing course

00:24:29.010 --> 00:24:30.620
is gonna look like Amy Porterfield.

00:24:30.620 --> 00:24:33.250
Like that doesn't make any sense,

00:24:33.250 --> 00:24:36.020
but we think it does because
we're like, she seems nice,

00:24:36.020 --> 00:24:39.830
and she seems just like a
lady with a husband that's me.

00:24:39.830 --> 00:24:42.390
I'll be like her, but it's not.

00:24:42.390 --> 00:24:43.350
There's like a whole team.

00:24:43.350 --> 00:24:47.440
So it's tricky, and I think it's fun

00:24:47.440 --> 00:24:51.910
to just embrace the like I'm just here.

00:24:51.910 --> 00:24:53.330
Do you want this thing?

00:24:53.330 --> 00:24:54.460
Sort of an attitude.

00:24:54.460 --> 00:24:55.293
- Yeah.

00:24:55.293 --> 00:24:58.630
- And don't feel like you have
to be perfect all the time.

00:24:58.630 --> 00:25:02.400
And I feel like doing that
and engaging with people,

00:25:02.400 --> 00:25:04.210
to be honest, like my story views went up

00:25:04.210 --> 00:25:05.530
and then I felt more comfortable

00:25:05.530 --> 00:25:07.010
in stories and people, you know,

00:25:07.010 --> 00:25:09.480
it was just built on that
thing where I'm like,

00:25:09.480 --> 00:25:11.720
oh, people want this and you know,

00:25:11.720 --> 00:25:13.100
keep talking about it and doing it.

00:25:13.100 --> 00:25:15.810
So I don't know, it was really fun.

00:25:15.810 --> 00:25:16.860
I mean, making money was fun.

00:25:16.860 --> 00:25:18.540
- You made network, so
you can let you scale up.

00:25:18.540 --> 00:25:19.920
'Cause I mean like when you look at people

00:25:19.920 --> 00:25:20.980
like Amy Porterfield,

00:25:20.980 --> 00:25:23.870
she's basically still running
around doing the same thing.

00:25:23.870 --> 00:25:25.400
It just looks a lot more polished,

00:25:25.400 --> 00:25:26.410
'cause she does have a team.

00:25:26.410 --> 00:25:27.243
- Yeah.

00:25:27.243 --> 00:25:29.290
- But like that approach
that you just mentioned,

00:25:29.290 --> 00:25:31.590
it goes from like a solopreneur

00:25:31.590 --> 00:25:32.423
trying to do their own thing,

00:25:32.423 --> 00:25:34.730
make their first $1,000,
all the way up to somebody

00:25:34.730 --> 00:25:36.370
who's making like millions.

00:25:36.370 --> 00:25:37.203
- Yeah.
- Because they're

00:25:37.203 --> 00:25:39.580
just out there being authentic
and we connect with that.

00:25:39.580 --> 00:25:40.413
- Yeah.

00:25:40.413 --> 00:25:41.262
- You know.
- But we don't have

00:25:41.262 --> 00:25:42.095
to hire like--
- It's like that's the premise

00:25:42.095 --> 00:25:43.360
behind the whole thing
I'm building right now

00:25:43.360 --> 00:25:46.170
with superpowers into sales
is it's like own yourself,

00:25:46.170 --> 00:25:47.003
go be yourself.

00:25:47.003 --> 00:25:48.120
- Yeah.
- Go be an idiot.

00:25:48.120 --> 00:25:49.050
- Yeah.
- Go let people

00:25:49.050 --> 00:25:51.480
behind the scenes, and you know.

00:25:51.480 --> 00:25:54.293
Like one person that I
really admire Kroson,

00:25:55.140 --> 00:25:56.590
he actually said that he
thinks, "a lot of people

00:25:56.590 --> 00:25:58.410
that succeed in life succeed

00:25:58.410 --> 00:25:59.790
because they're not afraid
to look like a fool."

00:25:59.790 --> 00:26:01.160
- Yeah, yeah.

00:26:01.160 --> 00:26:01.993
Well, and it's funny

00:26:01.993 --> 00:26:04.540
'cause I'm not afraid to look
like a fool in real life.

00:26:04.540 --> 00:26:07.380
Like I am like the
silliest, like whatever,

00:26:07.380 --> 00:26:09.560
like at happy hour I will
have people cracking up

00:26:09.560 --> 00:26:11.570
and probably saying things
like, I shouldn't say like,

00:26:11.570 --> 00:26:14.480
especially like teacher happy
hours or no joke, y'all sorry.

00:26:14.480 --> 00:26:17.350
But we're talking some smack
about everybody at this school.

00:26:17.350 --> 00:26:19.830
But like, then I'm like what happens?

00:26:19.830 --> 00:26:22.770
I think I was just like,
okay now it's like,

00:26:22.770 --> 00:26:24.450
now I have to be like official.

00:26:24.450 --> 00:26:26.348
Now, I'm like starting a business.

00:26:26.348 --> 00:26:27.181
- Yeah.

00:26:27.181 --> 00:26:28.600
- Or, I mean I think a little bit,

00:26:28.600 --> 00:26:29.640
'cause I was just admitting

00:26:29.640 --> 00:26:30.940
that I talk a little bit smack sometimes.

00:26:30.940 --> 00:26:33.380
Like I was like, now it's
gonna be like in writing

00:26:33.380 --> 00:26:36.160
or it's gonna be on
the internet, you know?

00:26:36.160 --> 00:26:37.980
And people are it's on
the internet forever.

00:26:37.980 --> 00:26:40.780
Oh my God, ah, you can
never delete it or whatever.

00:26:40.780 --> 00:26:42.100
So there was like that element,

00:26:42.100 --> 00:26:45.140
but I was like, no people
like me at happy hour.

00:26:45.140 --> 00:26:47.100
Like I need to show up
as Deanna at happy hour.

00:26:47.100 --> 00:26:50.510
I mean, I'm not saying I'm
drinking at 10 in the morning,

00:26:50.510 --> 00:26:55.510
but just the vibe of just
being me and like again,

00:26:55.900 --> 00:26:58.750
and so my social media
following is growing,

00:26:58.750 --> 00:27:00.260
and it's not growing like a trick,

00:27:00.260 --> 00:27:02.590
like one lead magnet gets me

00:27:02.590 --> 00:27:05.210
at the hundred thousand
followers, but it's growing.

00:27:05.210 --> 00:27:09.832
Like I'm attracting the people
who like me and I'm being me.

00:27:09.832 --> 00:27:12.320
And that's way more fun for me,

00:27:12.320 --> 00:27:15.590
which is more sustainable 'cause
I'm not gonna do something

00:27:15.590 --> 00:27:16.423
that's not fun.

00:27:17.450 --> 00:27:19.120
- Well, and I think you
just hit on something else,

00:27:19.120 --> 00:27:19.953
that's really important too.

00:27:19.953 --> 00:27:21.430
It's like by being you,

00:27:21.430 --> 00:27:23.030
you kind of naturally attract the people

00:27:23.030 --> 00:27:24.228
that you like to work with.

00:27:24.228 --> 00:27:25.520
And so many people go the
other way around, right?

00:27:25.520 --> 00:27:27.130
Like you kind of mentioned this earlier,

00:27:27.130 --> 00:27:28.710
like you build all these like personas

00:27:28.710 --> 00:27:30.170
and avatars and you know,

00:27:30.170 --> 00:27:32.150
it doesn't matter how much research you do

00:27:32.150 --> 00:27:35.370
and just trying to get those
perfect at the end of the day.

00:27:35.370 --> 00:27:36.280
Don't those might not be the people

00:27:36.280 --> 00:27:37.341
that you wanna work with.

00:27:37.341 --> 00:27:39.500
But if you're just
running around being you,

00:27:39.500 --> 00:27:41.493
you're going to naturally
attract the people.

00:27:41.493 --> 00:27:42.326
- Yeah.

00:27:42.326 --> 00:27:43.493
- That you like to work with,

00:27:43.493 --> 00:27:45.260
'cause they're gonna be attracted
to the fun that's in you.

00:27:45.260 --> 00:27:48.880
And it's like, we put all
this effort into the front end

00:27:48.880 --> 00:27:50.200
to make it perfect.

00:27:50.200 --> 00:27:51.033
There's something even I'm
trying to get better at,

00:27:51.033 --> 00:27:52.980
is just embracing the messy middle.

00:27:52.980 --> 00:27:53.933
Like I was on a podcast the other day

00:27:53.933 --> 00:27:55.907
and the dog started barking
and I was just like,

00:27:55.907 --> 00:27:56.740
you know what?

00:27:56.740 --> 00:27:58.300
I'm not even gonna even
gonna edit this out.

00:27:58.300 --> 00:27:59.268
I'm like, guys, this is life.

00:27:59.268 --> 00:28:00.101
- Yeah.

00:28:00.101 --> 00:28:01.990
- Because like I'm encouraging
other people to be crazy

00:28:01.990 --> 00:28:03.400
and free and whatever.

00:28:03.400 --> 00:28:05.462
So like, I have to model it.
- And if people hate dogs,

00:28:05.462 --> 00:28:06.460
they can go away.

00:28:06.460 --> 00:28:08.525
No, I'm just kidding, then get outta here.

00:28:08.525 --> 00:28:09.980
(both laughing)

00:28:09.980 --> 00:28:13.343
But shoot, I had something
for like two seconds.

00:28:14.660 --> 00:28:17.913
showing up this fun,
I dunno, it went away.

00:28:20.130 --> 00:28:20.963
- I do that all the time.

00:28:20.963 --> 00:28:22.530
- Sorry, maybe it'll come back.

00:28:22.530 --> 00:28:24.270
- Apparently, that's why
I say, the ADHD people,

00:28:24.270 --> 00:28:25.300
interrupt people all the time

00:28:25.300 --> 00:28:26.840
because we'll lose the
thought, if we don't.

00:28:26.840 --> 00:28:28.380
- I know, it's like survival to fittest.

00:28:28.380 --> 00:28:31.470
We're like, wait, I have something.

00:28:31.470 --> 00:28:32.520
- What was it?
- And you have to like sit

00:28:32.520 --> 00:28:33.428
there and repeat it in your head,

00:28:33.428 --> 00:28:34.261
over and over and over again.
- I know,

00:28:34.261 --> 00:28:35.094
I'm like, what were you saying?

00:28:35.094 --> 00:28:37.030
- And then like you can't pay
attention to the conversation

00:28:37.030 --> 00:28:38.964
'cause it's like just
zooming in your head.

00:28:38.964 --> 00:28:40.392
And it's like, oh.

00:28:40.392 --> 00:28:41.225
- Yes.

00:28:41.225 --> 00:28:43.120
- It's like I need like
a mental sticky note

00:28:43.120 --> 00:28:43.953
where I can be like, okay.

00:28:43.953 --> 00:28:45.390
And then I can find it again later.

00:28:45.390 --> 00:28:46.540
- Yes, absolutely.

00:28:46.540 --> 00:28:47.990
- Yeah, I haven't found that yet.

00:28:47.990 --> 00:28:50.140
So I keep paper and pen
next to me at all times,

00:28:50.140 --> 00:28:52.900
but then it's kind of rude to be like.

00:28:52.900 --> 00:28:54.580
- Hold on, let me jot this down.

00:28:54.580 --> 00:28:55.413
- Right.

00:28:56.350 --> 00:28:58.150
Well I know I've kept you
for almost 30 minutes now,

00:28:58.150 --> 00:28:59.560
so, okay.

00:28:59.560 --> 00:29:00.393
So I know we've talked a little bit

00:29:00.393 --> 00:29:02.350
about some of your
superpowers, kinda what,

00:29:02.350 --> 00:29:04.367
how you utilize them to
help people on Instagram

00:29:04.367 --> 00:29:05.200
and things like that.

00:29:05.200 --> 00:29:07.240
Do you have any like final advice or tips

00:29:07.240 --> 00:29:08.400
that you wanna share with everybody?

00:29:08.400 --> 00:29:10.680
- Yes, I also just remembered
what I was gonna say.

00:29:10.680 --> 00:29:12.090
Do you wanna hear it or no?

00:29:12.090 --> 00:29:13.130
Are we moving past?
- Yes, go for it.

00:29:13.130 --> 00:29:14.770
- Okay, well I was just saying like,

00:29:14.770 --> 00:29:16.290
when you think about your ICAS

00:29:16.290 --> 00:29:17.610
and how you're gonna
speak to your audience

00:29:17.610 --> 00:29:18.443
and all that stuff,

00:29:18.443 --> 00:29:21.470
and I'm not saying it's
not valuable in some ways,

00:29:21.470 --> 00:29:22.700
but I think about it and I'm like,

00:29:22.700 --> 00:29:23.970
I never sat down and was like,

00:29:23.970 --> 00:29:27.200
okay, now what kind of
friends do I want to attract?

00:29:27.200 --> 00:29:28.950
How do I need to act?

00:29:28.950 --> 00:29:30.100
What do I need to say?

00:29:30.100 --> 00:29:31.281
How do I need to present myself

00:29:31.281 --> 00:29:34.000
to attract the right kind of friends?

00:29:34.000 --> 00:29:36.820
And it's like, things
change like ebb and flow.

00:29:36.820 --> 00:29:38.220
You know, you have kids
and all of a sudden,

00:29:38.220 --> 00:29:41.020
like more of your friends
maybe have kids like, you know,

00:29:41.020 --> 00:29:42.890
you're 20 and you're like going
out to the bar all the time.

00:29:42.890 --> 00:29:43.840
That friend looks like this.

00:29:43.840 --> 00:29:46.290
So you just have to like be yourself.

00:29:46.290 --> 00:29:48.490
I just always thought,
oh, that's interesting.

00:29:48.490 --> 00:29:49.530
I never sat down and thought,

00:29:49.530 --> 00:29:51.880
who do I want to attract in my life?

00:29:51.880 --> 00:29:56.300
I just was me and that attracts
who makes sense for me.

00:29:56.300 --> 00:29:58.300
So I just think that's good advice too.

00:29:58.300 --> 00:29:59.900
Just be yourself.

00:29:59.900 --> 00:30:01.380
But now that I was thinking about that,

00:30:01.380 --> 00:30:03.120
you have to ask that question
again that you just asked me

00:30:03.120 --> 00:30:04.770
'cause I was excited to say that.

00:30:06.300 --> 00:30:08.290
- I was just asking if you
had any final advice or tips

00:30:08.290 --> 00:30:09.530
and that's actually a really good tip.

00:30:09.530 --> 00:30:10.375
- Yeah, cool.
- So, it worked.

00:30:10.375 --> 00:30:11.208
- Yay.

00:30:12.206 --> 00:30:15.270
- So yeah, anything else about
like as far as Instagram?

00:30:15.270 --> 00:30:18.723
Any advice on what you've
seen work with images or?

00:30:18.723 --> 00:30:19.920
- I mean.
- Anything?

00:30:19.920 --> 00:30:22.340
- I think you really honestly,

00:30:22.340 --> 00:30:23.570
just have to show up as yourself

00:30:23.570 --> 00:30:27.400
because if you look like
if we printed out a list,

00:30:27.400 --> 00:30:30.030
of everybody, who's like
killing it on Instagram,

00:30:30.030 --> 00:30:31.700
they're all killing it
for different reasons.

00:30:31.700 --> 00:30:35.350
You know, like there's people
on TikTok who are very,

00:30:35.350 --> 00:30:37.040
like, I'm gonna teach
you something overnight,

00:30:37.040 --> 00:30:39.430
you know I'm and then there's
like old people dancing

00:30:39.430 --> 00:30:42.083
where there's people, you
know, just being funny.

00:30:43.117 --> 00:30:45.930
It doesn't, there's no
like magical formula,

00:30:45.930 --> 00:30:48.520
but I really truly think
that if you are yourself,

00:30:48.520 --> 00:30:50.230
and you're having fun or not even fun,

00:30:50.230 --> 00:30:51.770
or not even fun, like
it's not like everybody

00:30:51.770 --> 00:30:52.790
has to be cracking everybody up.

00:30:52.790 --> 00:30:55.410
But just like you enjoy what you're doing,

00:30:55.410 --> 00:30:56.550
you're gonna keep doing it.

00:30:56.550 --> 00:30:58.940
And I really think the one thing,

00:30:58.940 --> 00:31:02.090
all those people would have
in common is being consistent.

00:31:02.090 --> 00:31:05.180
So if you wanna be consistent,

00:31:05.180 --> 00:31:06.758
I feel like you have to
like what you're doing.

00:31:06.758 --> 00:31:09.280
I don't, like willpower,

00:31:09.280 --> 00:31:10.887
don't get me started on anti diet stuff.

00:31:10.887 --> 00:31:13.900
But like willpower is not
like you cannot be consistent.

00:31:13.900 --> 00:31:16.530
Like, I mean, I guess you
could and be miserable,

00:31:16.530 --> 00:31:18.110
but like find something you like to do,

00:31:18.110 --> 00:31:20.140
find your thing and then
just be consistent at it.

00:31:20.140 --> 00:31:22.637
And I think that's the main thing.

00:31:22.637 --> 00:31:23.902
So.

00:31:23.902 --> 00:31:25.280
- I love that so much.

00:31:25.280 --> 00:31:27.470
So we've learned a lot about
you over this kind of thing,

00:31:27.470 --> 00:31:29.815
but like tell us more about
who you like to work with,

00:31:29.815 --> 00:31:32.890
what it is that you do and
where can someone find you?

00:31:32.890 --> 00:31:35.150
- Okay, so I love working

00:31:35.150 --> 00:31:37.410
with what I call quirky entrepreneurs.

00:31:37.410 --> 00:31:39.570
Is what the tagline I've decided.

00:31:39.570 --> 00:31:42.790
So like freaks and geeks is
one thing I dabbled with.

00:31:42.790 --> 00:31:45.240
But you know, just people who are willing,

00:31:45.240 --> 00:31:46.610
to at least try to be themselves

00:31:46.610 --> 00:31:49.000
or people who maybe aren't
ready yet, but want to.

00:31:49.000 --> 00:31:52.200
So people who enjoy the
fun, 'cause I'm very silly.

00:31:52.200 --> 00:31:53.930
So I can't turn that off.

00:31:53.930 --> 00:31:57.740
And just people who wanna
show up mostly on Instagram,

00:31:57.740 --> 00:32:02.100
that's my jam, more consistently
and more authentically.

00:32:02.100 --> 00:32:05.920
But that word, like that
word is like, whatever.

00:32:05.920 --> 00:32:07.680
Just have fun being, let's say that.

00:32:07.680 --> 00:32:11.090
'Cause authentic is like getting
turned into something else.

00:32:11.090 --> 00:32:12.460
Like authentic is fake, now I'm like,

00:32:12.460 --> 00:32:13.420
what is an opposite day?

00:32:13.420 --> 00:32:16.290
Now, you guys took my word
authentic and like ruined it.

00:32:16.290 --> 00:32:18.750
So people who understand
what I'm talking about,

00:32:18.750 --> 00:32:20.610
what I'm saying some people
say authentic and it's fake.

00:32:20.610 --> 00:32:23.670
Like if you know, you
know, and you're my people.

00:32:23.670 --> 00:32:26.820
So I love to help them either with like

00:32:26.820 --> 00:32:28.500
creating really cool graphics

00:32:28.500 --> 00:32:30.501
that really show off your personality

00:32:30.501 --> 00:32:34.160
or showing up more in Reels or in photos.

00:32:34.160 --> 00:32:36.770
Like I kind of sprinkled
in some diet, anti diet,

00:32:36.770 --> 00:32:39.560
body positivity stuff.
Like that's my jam too.

00:32:39.560 --> 00:32:42.520
So just kind of being willing
to let your free flag fly.

00:32:42.520 --> 00:32:45.548
So, and I did 'cause we
talked about gifts so much.

00:32:45.548 --> 00:32:50.170
This interview, I just
made a new gift course.

00:32:50.170 --> 00:32:51.520
So one thing I'm also learning,

00:32:51.520 --> 00:32:53.380
is that gifts are like fun things.

00:32:53.380 --> 00:32:57.210
It's like the register and the
things you like at Old Navy,

00:32:57.210 --> 00:32:58.900
I feel like there's like
this stuff by the register.

00:32:58.900 --> 00:33:01.190
You're like, I don't
need this, but I want it.

00:33:01.190 --> 00:33:02.610
And I feel like that's what a gift is.

00:33:02.610 --> 00:33:05.900
It does up the fun of your brand,

00:33:05.900 --> 00:33:07.560
but really probably is
not something you need

00:33:07.560 --> 00:33:10.010
to invest a whole lot of money into

00:33:10.010 --> 00:33:12.250
which you can pay me to do
it, or you can take my course.

00:33:12.250 --> 00:33:14.140
So I am obsessed with gifts

00:33:14.140 --> 00:33:15.580
and I used to be kind of ashamed of it,

00:33:15.580 --> 00:33:17.130
'cause I thought, oh, I'm
not being professional.

00:33:17.130 --> 00:33:19.920
So I would like make jokes
about how I use too many.

00:33:19.920 --> 00:33:23.320
And now I'm like, I'm gonna
use all of 'em I don't care.

00:33:23.320 --> 00:33:26.590
So, and I also have a
really fun Reels membership,

00:33:26.590 --> 00:33:27.920
'cause I know that people
are a little scared

00:33:27.920 --> 00:33:28.970
of the reels sometimes

00:33:28.970 --> 00:33:31.490
and they can be intimidating and annoying.

00:33:31.490 --> 00:33:33.080
So I just started a Reels membership,

00:33:33.080 --> 00:33:35.120
which is actually only $13,

00:33:35.120 --> 00:33:38.580
because I also am sort of
like on my anti-capitalist,

00:33:38.580 --> 00:33:42.180
like people charge too
much rant these days,

00:33:42.180 --> 00:33:44.180
and it just supplies you
with like trending audio

00:33:44.180 --> 00:33:46.940
and exact scripts so
that you can just worry

00:33:46.940 --> 00:33:49.740
about all the stuff in your
head, that's holding you back.

00:33:49.740 --> 00:33:51.920
Like I'll do all the boring
stuff and you can just show up

00:33:51.920 --> 00:33:53.500
and have a lot of fun.

00:33:53.500 --> 00:33:54.630
That's my plan.

00:33:54.630 --> 00:33:56.087
- I'm definitely gonna
be checking that out.

00:33:56.087 --> 00:33:58.900
And I'm guessing they can find
all [email protected].

00:33:58.900 --> 00:33:59.830
- Yes.

00:33:59.830 --> 00:34:02.100
And I'm on Instagram, that's
my only place I show up

00:34:02.100 --> 00:34:04.990
because it wasn't fun for me
to be on lots of social media.

00:34:04.990 --> 00:34:06.580
So I'm only on Instagram,

00:34:06.580 --> 00:34:09.490
which is actually Imperfect
Party on Instagram

00:34:09.490 --> 00:34:11.050
because that's my podcast.

00:34:11.050 --> 00:34:12.030
So.

00:34:12.030 --> 00:34:12.863
- Nice.
- Yeah.

00:34:12.863 --> 00:34:13.696
- Cool.

00:34:13.696 --> 00:34:15.070
Well I'll make sure we
have links to everything.

00:34:15.070 --> 00:34:16.650
The podcast, the website, the Instagram,

00:34:16.650 --> 00:34:18.730
wherever people are watching
this from on the inner webs.

00:34:18.730 --> 00:34:19.570
'cause we do put this out.

00:34:19.570 --> 00:34:20.403
- Okay.

00:34:20.403 --> 00:34:21.640
- Everywhere, 'cause it's good stuff.

00:34:21.640 --> 00:34:24.323
So, and I don't have to
do it all, I have a team.

00:34:25.370 --> 00:34:27.563
- I'm jealous, one day, one day.

00:34:29.210 --> 00:34:32.203
- It adds new complexities,
so some of it's good,

00:34:32.203 --> 00:34:33.480
some of it's bad,

00:34:33.480 --> 00:34:35.830
but overall it's like
nothing would get done

00:34:35.830 --> 00:34:37.750
if it sits on my personal to-do list.

00:34:37.750 --> 00:34:39.353
So, I need a team.

00:34:41.630 --> 00:34:43.800
Well, thank you so much for
coming onto the show today

00:34:43.800 --> 00:34:45.023
and for sharing all of your
expertise with our audience,

00:34:45.023 --> 00:34:46.630
this has been like amazing.

00:34:46.630 --> 00:34:49.500
- Yeah, thanks for having
me, it was really fun.

00:34:49.500 --> 00:34:51.420
- Awesome, so, okay, so entrepreneurs,

00:34:51.420 --> 00:34:52.740
this is your call to take action, right?

00:34:52.740 --> 00:34:56.200
Join our community at etatoday.zone

00:34:56.200 --> 00:34:57.380
and learn how to build a business

00:34:57.380 --> 00:34:58.420
that enables your lifestyle

00:34:58.420 --> 00:35:00.060
instead of taking over your life.

00:35:00.060 --> 00:35:01.273
Until next time guys.

00:35:03.511 --> 00:35:06.678
(inspirational music)