025 — Katie Gall Helps Creative Clients Leave Soul-Sucking Jobs and Build Businesses that Support them Financially and Personally

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- Hey, busy business people.

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I am here today with another
entrepreneur taking action,

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Katie Gall.

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She helps creative clients
leave soul-sucking jobs

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and build businesses

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that support them
financially and personally,

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and I'm getting the
scoop on how she does it,

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so stay tuned.

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(upbeat music)

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Okay so, to kick things off,

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I would love to hear a success story,

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like, you don't have to name names,

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but I'd love to hear how you were able

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to help someone kind of take this journey

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from soul-sucking job

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to being fulfilled in their life.

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- Yeah, yeah, totally.

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So, an example that comes to mind

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is actually a client of mine

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who literally, in her first nine months,

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reached six figures,

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which I would say that is not
necessarily a selling point,

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that I (laughs)

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harp on.

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But she was in a situation

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where she was somewhat
being taken advantage of,

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she wasn't getting paid
what she needed to get paid.

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She was doing a lot of work,

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a lot of work,

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like, working all the time.

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I was watching her work all the time,

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and I didn't realize

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how little she was actually taking home.

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And so, she has a partner,

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she has animals that
she has to take care of,

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she has things, right?

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She has other things that she needs to do.

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And so, her and I talked about,

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like, okay, how can we transition out

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of what you're doing in this job

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into doing your own thing?

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And she hit the ground running with it.

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She was checking off
the boxes all the way.

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She was an incredibly
coachable person also.

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(laughs)

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And she kept building and building,

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and doing the things that
she needed to do to do that,

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we dealt with the personal pieces

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that came up along the way,

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you know, the overwork.

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How do you balance life and work?

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How do you balance personal time

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with your partner if you...

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this wasn't the case for her,

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but if you have children,

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how are you balancing family life, right?

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We hit on each of those things as we went

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and slowly over time,

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even though she hit the ground running,

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she's been able to make this something

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that's really stable and balanced,

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and now she has a huge team behind her

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that's helping her reach all
these crazy, amazing goals.

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It's been a really...

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It's something I'm really proud
to have helped her with it,

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but I am also just really proud of her,

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because being-

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- That is awesome.
- Yeah, I mean,

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being a coach at the end of the day

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means I have expertise,

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I have guidance,

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I can help you connect the dots,

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but she's the one doing the work

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and it's been amazing.

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Yeah.
- Yep.

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I mean, finding those
really coachable people,

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that's always kind of the
tricky part, you know?

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It's like you can pair them up

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with the best coach in the world,

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but if they can't take the advice,

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if they hold on to fear,

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if they hold on to not being willing

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to take some of those
awkward, uncomfortable steps,

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then it just is hard.

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You just feel for them sometimes.

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It's like I've ran into people like that,

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that's just like, oh, come on,

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just get past that one thing,

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like, the one thing,

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and then you'll be good.
- Yeah.

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I mean, definitely the teacher in me also,

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'cause I'm a teacher and a coach,

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the teacher in me very much recognizes

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that part of my job as
a coach and as a teacher

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is to find that little way in with someone

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to help them move past that fear,

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to help them move past that blockage...

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Blockage? Is that a word?

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We're gonna go with it,

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blockage that they have.

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Yeah.

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- Yeah, I think I've
heard it called blockages,

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limiting beliefs,

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negative mindsets.

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I mean, just about everybody's
got a different name for it,

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but I think it was either...

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it was Dean Graziosi or Tony Robbins,

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I just remember they
talked about the power

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of taking uncomfortable action.

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And it's like that has stuck with me

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because it's like every time I feel like,

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oh, I'm not sure,

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and then I'm like, okay,

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now this is an uncomfortable action.

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And we just have to take it, you know?

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It's like maybe do something

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to make it a little less
uncomfortable if we can.

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But...
- Yeah.

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- I feel like there's power

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to taking those uncomfortable
actions sometimes

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and just getting

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past that.
- Yeah, there's so much power

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in it and there's a lot to learn

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about your body's response
to stress and fear.

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What I usually say is you you're allowed

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to feel the fear and
then you do it anyway,

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like, you get to have both.

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- Yep.
- You get to have both.

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And unfortunately, we're
probably never gonna

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just completely get rid of all the fears.

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(laughs)

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- No, definitely not at all,

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but I think they change,

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and I think your relationship

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with it gets a little different,

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because it's like you feel it,

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but once you've pushed
past it enough times

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and gotten a positive

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outcome-
- Yeah.

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- then it's not as bad.

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So I know, like I've experienced that

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even in my own journey,

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it's like you come up across things

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that are so just like,

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oh my gosh, this is terrifying.

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Can I really do this?

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Does it make sense?
- Yeah!

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- And then just take the leap

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and then it's like,

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oh, well that wasn't as bad

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as I thought it would be,

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and it almost never is, right?
- Yeah, absolutely.

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And there is science behind the fact

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that your body, literally,

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it responds to most stressors

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as if it's going to die

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and what you are doing

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when you feel the fear and do it anyway,

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or take that uncomfortable action

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is you are teaching your body over

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and over and over again,

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that that fear that it has,

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not even necessarily that your mind has,

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but that it can have,

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is not a life or death situation.

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It is something that you can survive.

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It is something where you
will be fine afterwards.

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And so then it starts to calm over time.

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Yeah.

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- That makes a lot of sense.

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So we're talking about all the things

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that hold women back,

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like, what are some of
the most common things

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that you see?

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- I have imposter syndrome is a huge one.

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So with the women that
I tend to work with,

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I tend to work with very go-getter type A,

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maybe A minus, maybe A plus,

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but in the A zone usually.

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Women who...

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they call super women,

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they tend to suffer from
super women syndrome,

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meaning they're trying to be everything

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for everybody all the time.

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They really like being the hero.

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And when I say they like being the hero,

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I don't necessarily mean
a conscious thought.

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I mean, that's their
automatic go-to reaction is,

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oh, someone needs this from me,

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that means I have to get it to them.

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And so a lot it of what the women

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that I work with are dealing with

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is that they are pulled

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in so many different directions

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that it's really hard.

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They have a very hard time honing in

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on getting really, really clear

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on what it is they are trying
to do a lot of the time,

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and even what it is they want sometimes,

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because they have imposter
syndrome telling them

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that they're not good
enough that they shouldn't,

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because they have superwoman syndrome

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telling them that they have

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to be everything for everybody

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because they tend to be people-pleasers.

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And so they're trying to
say yes to everything also,

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they don't wanna say no.

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And all of these things end up meaning

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that we get in the way of our own goals.

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- Yep.

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I think I was talking with somebody

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about something similar
to that the other day.

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And it was like,

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I don't know what it is,

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but for some reason,

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this idea of people-pleasing,

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it doesn't sit right with me

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because I think that's like...

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I have all the same symptoms,

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but not that,

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like, I don't really care

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if everybody gets mad at me,

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but it's like I realized that
I was kind of coming at it

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from a different approach

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where it's like to get
someone else to do it,

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would be more exhausting
than doing it myself.

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So it's like I've got
six people in my house.

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I have three teen/adult kids in the house.

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And then my dad lives with me

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and he's in his 60s,

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and has COPD and lung cancer

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and all this kind of stuff.

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And then my husband,

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and it's like we run five
different businesses between us.

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So there's all these things.

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And it's like if one of
the balls gets dropped,

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if I delegate it to someone else

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and they drop the ball,

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like, the consequences
are big most of the time,

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they're not small.

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So it was like it's not necessarily

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that I wanted to do everything

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or that I wanted to please everybody,

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it's that not doing it myself was harder.

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So it's like I really had
to make space for myself

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and to think about it
a little differently.

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So it's like that was my different

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take on it.
- Yeah, no, absolutely.

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- It's like it is slightly different,

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but it causes a lot of the
exact same problems, right?

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'Cause you're still doing
everything for everybody.

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So I actually started
applying business principles

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to my household

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'cause I have adult kids, you know?

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It's like the youngest
one's about to turn 17,

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but he already decided
he wanted to be an adult.

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He already-

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- At 17-

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- He went ahead and got his GED, you know?

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Said, screw it, it's a high school

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and he's already working jobs.

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So, he's actually the one

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that produces these podcast episodes.

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So, it's like basically raising adults.

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So I applied a lot of the same principles.

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We have a weekly staff meeting

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(laughs)

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where we go over what
needs to happen that week.

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And it's like we can all make an ask,

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like, something we need from everybody

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that's selfish and personal,

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and then do our chore list.

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So it's like I had to make, you know...

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I had to delegate the household

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the same way I delegate the business,

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and that was the only way I made room

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for me.
- Yeah, well,

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you're not the first person...

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First of all, I totally
suggested to clients

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doing something along those lines

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because you're not the first person

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that I've heard that idea from.

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I think it's Kate Northrup
in her book, "Do Less,"

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I wanna say that's where I heard this,

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I could be wrong.

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I am, but I'm pretty sure that's it.

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She talks about how her and her husband

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who co-run a business,

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like, they do the same thing.

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They sit down

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and they have their
personal business meeting

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because their lives...

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You know, especially when
you're running your own thing,

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you might not have to
do this at both parties,

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both people and the family,

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like, go to a nine-to-five

00:10:23.580 --> 00:10:24.830
and they're done at the end of the day,

00:10:24.830 --> 00:10:26.230
maybe you don't need to
do this in that case.

00:10:26.230 --> 00:10:31.230
But when you're the one
running the business

00:10:31.270 --> 00:10:32.870
from your house especially,

00:10:32.870 --> 00:10:35.060
like, there is no separation

00:10:35.060 --> 00:10:37.183
unless you really actively create it.

00:10:38.900 --> 00:10:39.733
Yeah.
- Yeah.

00:10:41.330 --> 00:10:43.660
I mean, I like a lot of
those principles too.

00:10:43.660 --> 00:10:44.680
I think, you know,

00:10:44.680 --> 00:10:46.360
as gender roles have shifted

00:10:46.360 --> 00:10:47.800
over the decades and stuff,

00:10:47.800 --> 00:10:50.360
it's like it used to be
very clear cut, you know?

00:10:50.360 --> 00:10:52.450
It's like the guy was
responsible for this,

00:10:52.450 --> 00:10:53.283
the girl was responsible for this.

00:10:53.283 --> 00:10:54.820
And what that created was somebody

00:10:54.820 --> 00:10:56.936
who owned a task.

00:10:56.936 --> 00:10:57.769
And in business,

00:10:57.769 --> 00:10:58.670
we say, that's what we have to do,

00:10:58.670 --> 00:10:59.850
like, nothing's gonna get done

00:10:59.850 --> 00:11:02.060
if everybody's supposed to do it,

00:11:02.060 --> 00:11:04.150
like, somebody has to
take ownership of it.

00:11:04.150 --> 00:11:05.330
So it was like,

00:11:05.330 --> 00:11:06.400
when I started doing that,

00:11:06.400 --> 00:11:07.233
that's when I realized

00:11:07.233 --> 00:11:08.840
was that we started creating ownership

00:11:08.840 --> 00:11:10.820
of certain things in the house.

00:11:10.820 --> 00:11:12.650
And it started like even teaching the kids

00:11:12.650 --> 00:11:15.440
that it's like if
something's gonna get done,

00:11:15.440 --> 00:11:16.970
like, you're responsible
for getting it done.

00:11:16.970 --> 00:11:18.440
That doesn't mean you
have to do it every time

00:11:18.440 --> 00:11:20.210
if you have something else come up,

00:11:20.210 --> 00:11:22.020
but you're responsible
for getting it done.

00:11:22.020 --> 00:11:23.900
You're responsible for how it gets done,

00:11:23.900 --> 00:11:26.410
for building the process
of doing the thing.

00:11:26.410 --> 00:11:28.570
And it simplified everything.

00:11:28.570 --> 00:11:29.600
It was so crazy to me.

00:11:29.600 --> 00:11:30.690
It's like once I started thinking

00:11:30.690 --> 00:11:32.612
of the house as a business...

00:11:32.612 --> 00:11:34.198
(laughs)

00:11:34.198 --> 00:11:36.830
I mean, like, we literally
call it the household business.

00:11:36.830 --> 00:11:38.820
We have a meeting cadence,

00:11:38.820 --> 00:11:41.130
like, agenda that we use
every time we come together,

00:11:41.130 --> 00:11:43.144
we have processes and systems,

00:11:43.144 --> 00:11:44.620
it just made it easier.

00:11:44.620 --> 00:11:46.266
It was so crazy.
- Yeah.

00:11:46.266 --> 00:11:47.788
I love that though.
- But it helped,

00:11:47.788 --> 00:11:48.780
you know?
- I love that idea,

00:11:48.780 --> 00:11:50.550
and yeah, once my kiddos are older,

00:11:50.550 --> 00:11:52.210
I have a one-year-old and a four-year-old,

00:11:52.210 --> 00:11:54.580
they probably wouldn't listen well

00:11:55.670 --> 00:11:57.120
during that business meeting.

00:11:58.890 --> 00:12:00.280
But yeah, once my kiddos are older,

00:12:00.280 --> 00:12:03.050
I absolutely plan on
implementing some of it.

00:12:03.050 --> 00:12:04.372
And we already have a little bit

00:12:04.372 --> 00:12:05.251
with the four-year-old,

00:12:05.251 --> 00:12:07.186
but obviously...

00:12:07.186 --> 00:12:08.767
- Yeah, I've talked to some people

00:12:08.767 --> 00:12:10.440
that have done it with kind of young,

00:12:10.440 --> 00:12:12.273
like, four and five and six-year-olds.

00:12:12.273 --> 00:12:13.300
I don't know about a one-year-old,

00:12:13.300 --> 00:12:15.150
but like a four and five and six-year-old.

00:12:15.150 --> 00:12:18.490
They basically just gave them
ownership of something simple,

00:12:18.490 --> 00:12:20.190
and it was something
they had to do every day.

00:12:20.190 --> 00:12:22.310
So they learned how to own a task,

00:12:22.310 --> 00:12:23.880
I mean, basic principles of it,

00:12:23.880 --> 00:12:25.760
but not quite the same thing.

00:12:25.760 --> 00:12:26.990
- Absolutely.

00:12:26.990 --> 00:12:28.890
- We do family movie night once a week

00:12:28.890 --> 00:12:30.080
and we rotate through.

00:12:30.080 --> 00:12:30.960
So in that meeting,

00:12:30.960 --> 00:12:32.060
it's like what's the movie?

00:12:32.060 --> 00:12:33.610
What do you wanna get
for dinner that night?

00:12:33.610 --> 00:12:35.100
And stuff like that.

00:12:35.100 --> 00:12:36.732
So it's not all...

00:12:36.732 --> 00:12:38.953
It's kinda fun too.
- Yeah, yeah.

00:12:38.953 --> 00:12:41.130
- So I don't know, that worked for us

00:12:41.130 --> 00:12:43.030
to just kinda...

00:12:43.030 --> 00:12:44.630
It's like that makes space for yourself,

00:12:44.630 --> 00:12:47.390
but then now you have to
mentally still like...

00:12:47.390 --> 00:12:49.980
What I found was after
I made space for myself,

00:12:49.980 --> 00:12:53.190
I still had more stuff holding
me back in my own head.

00:12:53.190 --> 00:12:55.812
So it's like I lost a lot of excuses.

00:12:55.812 --> 00:12:57.610
- I wonder if this is something

00:12:57.610 --> 00:13:00.430
that you ran into as well

00:13:00.430 --> 00:13:03.100
'cause you mentioned gender
roles and how like...

00:13:03.100 --> 00:13:03.933
Yeah, back in the day,

00:13:03.933 --> 00:13:05.240
it was like the woman does this,

00:13:05.240 --> 00:13:07.030
the man does this.

00:13:07.030 --> 00:13:09.160
What I have run into

00:13:09.160 --> 00:13:10.500
and what my clients have run into

00:13:10.500 --> 00:13:11.440
is this idea that,

00:13:11.440 --> 00:13:13.670
like, it's still the man does this,

00:13:13.670 --> 00:13:15.750
the man still works,

00:13:15.750 --> 00:13:18.930
but now it's the woman...

00:13:18.930 --> 00:13:20.360
So, I should preface,

00:13:20.360 --> 00:13:22.310
the clients that I work with

00:13:22.310 --> 00:13:25.140
tend to be more at the
beginning of this journey

00:13:25.140 --> 00:13:27.020
rather than further into it, right?

00:13:27.020 --> 00:13:30.170
And so, the women that I work with

00:13:30.170 --> 00:13:32.750
don't realize that they are still stuck

00:13:32.750 --> 00:13:34.730
in the emotional workload

00:13:34.730 --> 00:13:38.560
that is expected of
women still in society.

00:13:38.560 --> 00:13:39.393
So,

00:13:41.432 --> 00:13:43.750
they are trying to be
strong, independent women

00:13:43.750 --> 00:13:44.980
who run their own business.

00:13:44.980 --> 00:13:46.170
But at the same time,

00:13:46.170 --> 00:13:48.050
they're the ones who
remember to do the laundry,

00:13:48.050 --> 00:13:49.750
they're the ones who wash the dishes,

00:13:49.750 --> 00:13:52.660
they're the ones who notice
that the house is not clean,

00:13:52.660 --> 00:13:57.087
like, the things that those
stereotypical gender roles

00:13:57.087 --> 00:13:59.550
are based out of,

00:13:59.550 --> 00:14:01.130
it's still very much ingrained in them.

00:14:01.130 --> 00:14:01.980
And that's another piece

00:14:01.980 --> 00:14:04.330
that tends to hold them
back a lot of the time.

00:14:05.860 --> 00:14:07.680
- Yeah, that's where assigning ownership

00:14:07.680 --> 00:14:09.300
kinda helped us a lot in the house

00:14:09.300 --> 00:14:11.500
was because it's like
expecting other people

00:14:11.500 --> 00:14:13.940
to notice the same things that we notice,

00:14:13.940 --> 00:14:15.970
it's just, you wanna hope that they do,

00:14:15.970 --> 00:14:18.560
but how much frustration is tied up

00:14:18.560 --> 00:14:21.300
in training someone to change
an unconscious behavior?

00:14:21.300 --> 00:14:23.170
'Cause my husband's very supportive,

00:14:23.170 --> 00:14:25.460
very incredibly supportive,

00:14:25.460 --> 00:14:27.150
but it's like he doesn't know.

00:14:27.150 --> 00:14:28.920
And what I found when I
sat down and talked to him

00:14:28.920 --> 00:14:29.960
was that some of the things,

00:14:29.960 --> 00:14:31.990
he knew they needed to be done,

00:14:31.990 --> 00:14:33.250
but he didn't know how to do them

00:14:33.250 --> 00:14:34.850
the way that I wanted them done,

00:14:35.711 --> 00:14:36.798
so he wouldn't do them.

00:14:36.798 --> 00:14:38.666
So it wasn't necessarily
that you didn't see them.

00:14:38.666 --> 00:14:40.317
So it was a whole conversation

00:14:40.317 --> 00:14:41.237
that we had to have.

00:14:41.237 --> 00:14:42.540
And it's like I see this on TikTok

00:14:42.540 --> 00:14:43.373
and stuff all the time,

00:14:43.373 --> 00:14:44.340
all these women that are complaining,

00:14:44.340 --> 00:14:46.120
and, like, I'm not gonna do his laundry

00:14:46.120 --> 00:14:47.290
for like three or four days,

00:14:47.290 --> 00:14:49.346
and puts it in that basket
and stuff like that.

00:14:49.346 --> 00:14:50.900
And it's like that's just...

00:14:50.900 --> 00:14:53.140
to me, that's mind-blowing.

00:14:53.140 --> 00:14:54.460
It's like if that's a thing,

00:14:54.460 --> 00:14:55.940
just tell him it's a thing

00:14:55.940 --> 00:14:57.390
and then have him do his own.

00:14:57.390 --> 00:14:58.430
My husband does his own laundry.

00:14:58.430 --> 00:15:00.960
Everybody in the house has
their own laundry basket.

00:15:00.960 --> 00:15:03.201
They do their own laundry.
- Yep, yep.

00:15:03.201 --> 00:15:04.500
- They have a basket in the room,

00:15:04.500 --> 00:15:06.470
I don't touch it, I do mine.

00:15:06.470 --> 00:15:07.800
If I need help, I'll ask for help.

00:15:07.800 --> 00:15:09.210
If they need help, they'll ask for help.

00:15:09.210 --> 00:15:13.650
But everybody has ownership of tasks

00:15:13.650 --> 00:15:14.483
and if it's not done,

00:15:14.483 --> 00:15:15.316
you know who to go to,

00:15:15.316 --> 00:15:16.690
if you're not sure how to do something,

00:15:16.690 --> 00:15:18.890
you go to the person who owns the task.

00:15:19.797 --> 00:15:20.830
And it's that solved,

00:15:20.830 --> 00:15:22.220
for so much of that,

00:15:22.220 --> 00:15:23.090
that I think like, you know...

00:15:23.090 --> 00:15:26.990
It kind of was accidentally
solved back in the day

00:15:26.990 --> 00:15:28.430
in gender role norms.

00:15:28.430 --> 00:15:30.290
And it's like when we start coming back

00:15:30.290 --> 00:15:32.290
and saying everybody in
the house is responsible

00:15:32.290 --> 00:15:34.413
for keeping an eye on and doing dishes,

00:15:35.300 --> 00:15:38.550
then you just started
creating all this tension

00:15:38.550 --> 00:15:39.890
that didn't need to be there,

00:15:39.890 --> 00:15:41.520
like, how do I do it correctly?

00:15:41.520 --> 00:15:42.740
How do I know where stuff gets put up?

00:15:42.740 --> 00:15:44.200
How do I know?

00:15:44.200 --> 00:15:45.970
And it was like unconsciously,

00:15:45.970 --> 00:15:48.160
they were afraid that they
were gonna disappoint me

00:15:48.160 --> 00:15:50.500
'cause I had a certain
way I wanted it done

00:15:50.500 --> 00:15:51.872
because I always did it.

00:15:51.872 --> 00:15:53.690
(laughs)
- Mm-hmm.

00:15:53.690 --> 00:15:55.130
- It's like, yeah, okay.

00:15:55.130 --> 00:15:58.360
- Well, and then there's the
delegation piece in that case

00:15:58.360 --> 00:16:00.180
'cause if you're handing off a task,

00:16:00.180 --> 00:16:02.230
either in business or in the household,

00:16:02.230 --> 00:16:03.470
if you're handing off a task,

00:16:03.470 --> 00:16:05.680
it means that you are saying,

00:16:05.680 --> 00:16:07.790
I know that I've done
this up until this point.

00:16:07.790 --> 00:16:09.500
I think this thing, this
thing, and this thing

00:16:09.500 --> 00:16:11.180
is important about it,

00:16:11.180 --> 00:16:13.640
but it's yours now

00:16:13.640 --> 00:16:15.440
and you get to decide how it's done.

00:16:16.919 --> 00:16:18.930
- Yeah, that was probably
the hardest part for me

00:16:18.930 --> 00:16:20.190
'cause once I had delegated it,

00:16:20.190 --> 00:16:22.196
I had to accept it was
gonna be done wrong.

00:16:22.196 --> 00:16:23.536
(laughs)
- Yeah, yeah.

00:16:23.536 --> 00:16:24.952
Oh my God, oh my God.

00:16:24.952 --> 00:16:25.785
- And it's like...

00:16:25.785 --> 00:16:26.618
And then they would go

00:16:26.618 --> 00:16:27.451
and they would change how it's done.

00:16:27.451 --> 00:16:29.360
And I'm like why are we doing...

00:16:29.360 --> 00:16:30.193
Nevermind.

00:16:30.193 --> 00:16:31.026
I'm like what is it I need to do?

00:16:31.026 --> 00:16:32.370
And I'm going to my kids and asking them

00:16:32.370 --> 00:16:34.274
to teach me how to do the chore.

00:16:34.274 --> 00:16:35.500
- Yeah.

00:16:35.500 --> 00:16:37.100
- That they have now taken over.

00:16:38.944 --> 00:16:39.920
It's just a different approach,

00:16:39.920 --> 00:16:41.027
but it's good.

00:16:41.027 --> 00:16:42.840
But once you get past some of that,

00:16:42.840 --> 00:16:45.010
like what do you find that
people are still up against?

00:16:45.010 --> 00:16:48.700
So it's like they figured
out how to make space to grow

00:16:48.700 --> 00:16:49.730
and actually be a person again,

00:16:49.730 --> 00:16:51.703
like, to be a human again.

00:16:53.060 --> 00:16:54.130
What else holds them back?

00:16:54.130 --> 00:16:55.530
What's kinda the next fears?

00:16:56.800 --> 00:16:58.963
- There's definitely,

00:17:01.430 --> 00:17:06.430
there's a lot of fear around
disappointing certain people,

00:17:07.610 --> 00:17:11.580
and/or overcoming certain people,

00:17:11.580 --> 00:17:14.580
so, meaning

00:17:14.580 --> 00:17:17.363
making more money than
your parents made maybe,

00:17:18.520 --> 00:17:22.630
or choosing to do things differently

00:17:22.630 --> 00:17:24.540
from how your parents had to do them

00:17:24.540 --> 00:17:27.080
in order to raise you

00:17:27.080 --> 00:17:30.830
based on whatever their
situation was, right?

00:17:30.830 --> 00:17:34.630
So I think there's an inherent difficulty

00:17:34.630 --> 00:17:39.630
in owning and believing
the fact that you can...

00:17:41.920 --> 00:17:43.690
like, you're the adult now,

00:17:43.690 --> 00:17:45.700
you get to decide, right?

00:17:45.700 --> 00:17:47.567
You get to decide it's okay...

00:17:49.590 --> 00:17:52.010
I'm thinking of one client of mine,

00:17:52.010 --> 00:17:55.930
her family of origin,

00:17:55.930 --> 00:17:57.480
parents were divorced,

00:17:57.480 --> 00:18:01.970
mom was just a very independent go-getter,

00:18:01.970 --> 00:18:03.700
I'm gonna make it work,

00:18:03.700 --> 00:18:06.930
I-don't-need-a-man kind of mentality.

00:18:06.930 --> 00:18:09.580
And so a lot of what,

00:18:09.580 --> 00:18:11.270
and actually like I have
a couple of clients,

00:18:11.270 --> 00:18:13.343
like, now that I've
been thinking about it.

00:18:14.220 --> 00:18:15.410
- I have an aunt like that.

00:18:15.410 --> 00:18:16.440
- Totally.

00:18:16.440 --> 00:18:19.470
So she is really working on
this delegation piece of like...

00:18:20.580 --> 00:18:23.690
but I'm not supposed to need anyone else.

00:18:23.690 --> 00:18:24.523
So there's this,

00:18:24.523 --> 00:18:27.330
like, I want to be
there for everyone else,

00:18:27.330 --> 00:18:29.280
but I'm not supposed to need anyone else

00:18:29.280 --> 00:18:32.710
because that's what a strong,
independent woman looks like.

00:18:32.710 --> 00:18:33.543
You know?

00:18:33.543 --> 00:18:37.010
And especially when you're
starting out a business,

00:18:37.010 --> 00:18:38.162
especially when you're
starting out a business

00:18:38.162 --> 00:18:39.370
and you don't necessarily have the money

00:18:39.370 --> 00:18:41.890
to hire other people,

00:18:41.890 --> 00:18:43.650
there's this additional,

00:18:43.650 --> 00:18:45.680
like, no, this is my business,

00:18:45.680 --> 00:18:47.630
I'm doing it alone, I have to be alone.

00:18:48.970 --> 00:18:50.240
Right?

00:18:50.240 --> 00:18:53.360
And so, there's a difficulty
in reaching out a hand

00:18:53.360 --> 00:18:55.333
and saying, please help me.

00:18:56.410 --> 00:18:59.360
And there's a difficulty in recognizing

00:18:59.360 --> 00:19:02.660
that it's okay to put financial means

00:19:02.660 --> 00:19:04.593
towards getting some of that support.

00:19:06.740 --> 00:19:07.573
Yeah.

00:19:08.810 --> 00:19:11.180
- Yeah, I think that is a big one.

00:19:11.180 --> 00:19:13.040
So, to me and you,

00:19:13.040 --> 00:19:14.470
this just makes obvious sense

00:19:14.470 --> 00:19:15.910
why someone needs to make these changes,

00:19:15.910 --> 00:19:17.620
but why do you think it's important

00:19:17.620 --> 00:19:21.010
that someone needs to get
out of these negative zones

00:19:21.010 --> 00:19:22.910
and go in this direction?

00:19:22.910 --> 00:19:24.840
Like, why do you think that's
such an important thing

00:19:24.840 --> 00:19:26.190
for women to do?
- Yeah...

00:19:28.210 --> 00:19:31.050
because nobody has done things alone,

00:19:31.050 --> 00:19:33.990
nobody does things in a vacuum, right?

00:19:33.990 --> 00:19:38.310
But we live in a super
individualistic society

00:19:38.310 --> 00:19:41.940
where we really hold up certain people

00:19:41.940 --> 00:19:44.900
as succeeding at dot, dot, dot.

00:19:44.900 --> 00:19:46.890
And we sort of don't give any credence

00:19:46.890 --> 00:19:50.130
to all of the support systems

00:19:50.130 --> 00:19:53.053
that were built up underneath them.

00:19:55.470 --> 00:19:57.780
And so I think this work is important

00:19:58.880 --> 00:20:00.680
because it's helping...

00:20:00.680 --> 00:20:02.690
because it's breaking down,

00:20:02.690 --> 00:20:04.690
it is straight up showing someone

00:20:06.610 --> 00:20:10.450
how to break down those societal beliefs

00:20:10.450 --> 00:20:12.780
that you don't even
necessarily know you have

00:20:12.780 --> 00:20:13.668
a lot of the time,

00:20:13.668 --> 00:20:16.490
they're unconscious at
the beginning certainly,

00:20:16.490 --> 00:20:19.330
showing someone how to break
down those societal beliefs

00:20:19.330 --> 00:20:21.840
so that you can actually accept
the support that you need,

00:20:21.840 --> 00:20:23.700
so that you can actually grow the business

00:20:23.700 --> 00:20:24.533
that you wanna grow,

00:20:24.533 --> 00:20:27.690
so that you can actually have the freedom

00:20:27.690 --> 00:20:30.300
in your life that you want to have.

00:20:30.300 --> 00:20:35.300
I think so many women feel trapped

00:20:35.760 --> 00:20:39.860
under societal expectations
of one kind or another.

00:20:39.860 --> 00:20:44.670
And doing the work to build
your own business means

00:20:44.670 --> 00:20:46.950
that you have control over all of that.

00:20:46.950 --> 00:20:47.810
And there's scary things

00:20:47.810 --> 00:20:49.140
about having control over all of that

00:20:49.140 --> 00:20:50.700
as well, obviously, right?

00:20:50.700 --> 00:20:54.880
But if you are the kind of person

00:20:54.880 --> 00:20:57.290
who wants to be in control of that,

00:20:57.290 --> 00:21:00.390
it is necessary for you to realize

00:21:00.390 --> 00:21:03.540
that it's not something
that can happen alone,

00:21:03.540 --> 00:21:05.180
and it is necessary for you to realize

00:21:05.180 --> 00:21:07.160
that it's something that
you're gonna need support on

00:21:07.160 --> 00:21:08.193
in some capacity.

00:21:10.650 --> 00:21:11.920
- Now, what made you decide

00:21:11.920 --> 00:21:13.590
that you wanted to go this direction,

00:21:13.590 --> 00:21:15.340
helping women get through all this?

00:21:16.400 --> 00:21:17.320
- Yeah.

00:21:17.320 --> 00:21:21.820
Yeah, my story has lots
of twists and turns to it.

00:21:21.820 --> 00:21:24.340
(laughs)

00:21:24.340 --> 00:21:29.200
I started out as a performer,

00:21:29.200 --> 00:21:30.210
I'm still a performer,

00:21:30.210 --> 00:21:32.040
I sing, I dance, I act on stage,

00:21:32.040 --> 00:21:33.760
I do all the things, right?

00:21:33.760 --> 00:21:34.940
I'm also a voice teacher.

00:21:34.940 --> 00:21:39.110
So I had a business as a voice teacher

00:21:39.110 --> 00:21:40.930
and as a performer for
a long period of time,

00:21:40.930 --> 00:21:42.210
I sort of grew up knowing

00:21:42.210 --> 00:21:43.460
that that's what I wanted to do.

00:21:43.460 --> 00:21:44.293
And at a certain point,

00:21:44.293 --> 00:21:46.370
I realized that what that meant

00:21:46.370 --> 00:21:49.513
was that whether it was
performing or teaching voice,

00:21:50.820 --> 00:21:52.640
I am my own business.

00:21:52.640 --> 00:21:54.710
I've just always been my own business.

00:21:54.710 --> 00:21:59.710
And whenever I was in
employment situations,

00:22:00.710 --> 00:22:02.310
it's not that all of them were terrible.

00:22:02.310 --> 00:22:04.240
I've had some really
lovely bosses in my life,

00:22:04.240 --> 00:22:08.430
but there was just always
something missing where,

00:22:08.430 --> 00:22:10.620
like, I can't do things in a better way

00:22:10.620 --> 00:22:11.970
because of bureaucracy,

00:22:11.970 --> 00:22:14.590
or like, I should be making
more money for this thing,

00:22:14.590 --> 00:22:16.033
or dot, dot, dot, right?

00:22:18.150 --> 00:22:20.760
And so, again, twists and turns.

00:22:20.760 --> 00:22:24.110
I became a health coach
due to a health scare.

00:22:24.110 --> 00:22:26.020
I moved out of New York City.

00:22:26.020 --> 00:22:29.123
I went on to become a life coach.

00:22:30.182 --> 00:22:34.110
And initially,

00:22:34.110 --> 00:22:35.910
I was kind of just like
a generalized life coach,

00:22:35.910 --> 00:22:38.030
like, helping women become better,

00:22:38.030 --> 00:22:38.863
woo,

00:22:38.863 --> 00:22:42.570
which was kind of big and generic.

00:22:42.570 --> 00:22:44.010
And at a certain point,

00:22:44.010 --> 00:22:45.500
because I was working
with a lot of performers

00:22:45.500 --> 00:22:49.730
and because I was in the
business entrepreneurial world,

00:22:49.730 --> 00:22:50.563
I realized that,

00:22:50.563 --> 00:22:53.890
like, oh, my clients are
all building businesses

00:22:54.900 --> 00:22:56.290
that like...

00:22:56.290 --> 00:23:00.630
Everybody's goal is to be
able to work for themselves

00:23:00.630 --> 00:23:04.380
so that they can pursue
some sort of creative career

00:23:04.380 --> 00:23:07.330
in addition to working for themselves.

00:23:07.330 --> 00:23:09.670
And sometimes working for
themselves means being

00:23:09.670 --> 00:23:11.270
in that creative career,

00:23:11.270 --> 00:23:12.850
whether it's acting, dancing,

00:23:12.850 --> 00:23:14.930
singing, painting, whatever.

00:23:14.930 --> 00:23:19.930
Sometimes it's what I
call a parallel career

00:23:20.260 --> 00:23:22.370
that allows them the flexibility

00:23:22.370 --> 00:23:27.160
to pursue the creative
thing that they wanna do,

00:23:27.160 --> 00:23:28.310
whatever that might be.

00:23:30.190 --> 00:23:33.300
So it was kind of like
this strange convergence

00:23:33.300 --> 00:23:35.693
that suddenly happened at one point.

00:23:36.610 --> 00:23:38.580
And when you're a creative person,

00:23:38.580 --> 00:23:39.760
there are plenty of creative people

00:23:39.760 --> 00:23:42.840
who very much like their nine-to-five.

00:23:42.840 --> 00:23:45.040
They like the stability
that it provides them.

00:23:45.040 --> 00:23:49.220
They're not looking to make it to Broadway

00:23:49.220 --> 00:23:50.327
necessarily at this point,

00:23:50.327 --> 00:23:51.430
and that's fine.

00:23:51.430 --> 00:23:52.870
But for a lot of us,

00:23:52.870 --> 00:23:56.130
we need something that
gives us financial stability

00:23:56.130 --> 00:23:59.330
so that we can move out of
starving artist syndrome

00:23:59.330 --> 00:24:02.313
into financial sovereignty.

00:24:04.280 --> 00:24:07.210
And the reality of the
creative arts in this country

00:24:07.210 --> 00:24:10.770
is that it's not really
subsidized in any way, you know?

00:24:10.770 --> 00:24:12.463
There's not a lot of help for it.

00:24:13.410 --> 00:24:18.410
So we can't create if we're
constantly worried about money,

00:24:19.420 --> 00:24:21.370
so we need to fix the money piece.

00:24:21.370 --> 00:24:23.290
And so having your own business

00:24:23.290 --> 00:24:24.523
is a way of doing that.

00:24:27.090 --> 00:24:28.280
- Yeah, I love that.

00:24:28.280 --> 00:24:31.060
It's like that's most of
the people that I work with,

00:24:31.060 --> 00:24:32.620
they're in that phase,

00:24:32.620 --> 00:24:34.450
they're being very much a generalist,

00:24:34.450 --> 00:24:35.283
they're being like...

00:24:35.283 --> 00:24:37.240
they're not really sure what
direction they want to go.

00:24:37.240 --> 00:24:38.073
And it's like, okay,

00:24:38.073 --> 00:24:39.110
let's work on getting there.

00:24:39.110 --> 00:24:42.040
So it's like I'm working
with them on the flip side

00:24:42.040 --> 00:24:43.270
of where you're working with them

00:24:43.270 --> 00:24:44.610
and helping them really figure out,

00:24:44.610 --> 00:24:46.090
like, how do you find,

00:24:46.090 --> 00:24:47.190
I call it, your superpower?

00:24:47.190 --> 00:24:49.040
How do you find your superpower?

00:24:49.040 --> 00:24:50.390
Get really clear on it,

00:24:50.390 --> 00:24:51.870
build your raving fans,

00:24:51.870 --> 00:24:54.100
and then create something
that is high value

00:24:54.100 --> 00:24:56.230
for your raving fans,

00:24:56.230 --> 00:25:00.720
and use that to take it that next level.

00:25:00.720 --> 00:25:03.040
So we're kinda on both sides of the fence,

00:25:03.040 --> 00:25:03.910
and it's like I love it.

00:25:03.910 --> 00:25:05.110
I talked to so many people that

00:25:05.110 --> 00:25:06.110
that's kind of where they're at,

00:25:06.110 --> 00:25:06.943
is they're like, you know,

00:25:06.943 --> 00:25:08.720
I'm realizing that I really
kind of sort of like working

00:25:08.720 --> 00:25:10.630
with a very specific group of people.

00:25:10.630 --> 00:25:11.733
This is great.
- Yeah.

00:25:11.733 --> 00:25:13.000
- Now, let's run with that

00:25:13.000 --> 00:25:14.810
'cause there's so much you can do

00:25:14.810 --> 00:25:16.500
once you get to that realization

00:25:16.500 --> 00:25:17.980
that there's a small group

00:25:17.980 --> 00:25:18.813
that you can really have

00:25:18.813 --> 00:25:20.583
a big impact on.
- Yeah, yeah, and I-

00:25:20.583 --> 00:25:22.564
- And you're gonna create things.

00:25:22.564 --> 00:25:23.590
- And that is definitely a piece

00:25:23.590 --> 00:25:25.530
of what I end up doing as well,

00:25:25.530 --> 00:25:27.240
not necessarily within the coaching realm,

00:25:27.240 --> 00:25:28.990
but within other...

00:25:28.990 --> 00:25:30.680
just like helping people niche down

00:25:30.680 --> 00:25:32.723
in whatever their business is.

00:25:34.869 --> 00:25:36.090
And it's really interesting

00:25:36.090 --> 00:25:38.960
how I remember this point in my journey

00:25:38.960 --> 00:25:40.930
where that was hard.

00:25:40.930 --> 00:25:44.540
It's really hard to mentally get past the,

00:25:44.540 --> 00:25:47.590
but if I say I only work
with these kinds of people,

00:25:47.590 --> 00:25:49.250
then that means I'm turning away money

00:25:49.250 --> 00:25:52.440
from these other people, mentality.

00:25:52.440 --> 00:25:53.530
- Yep.
- Right?

00:25:53.530 --> 00:25:54.363
Yeah.

00:25:54.363 --> 00:25:56.220
- Yep, that's a huge pain point.

00:25:56.220 --> 00:25:59.170
Almost everybody is
terrified of niching down.

00:25:59.170 --> 00:26:01.350
It's like they don't
really see the benefits

00:26:01.350 --> 00:26:02.280
of it initially.

00:26:02.280 --> 00:26:03.340
That's why a lot of what I do

00:26:03.340 --> 00:26:05.040
is it's like, okay, leave
your business over here,

00:26:05.040 --> 00:26:06.340
being your business, it's fine.

00:26:06.340 --> 00:26:07.720
It can keep doing what it's doing,

00:26:07.720 --> 00:26:08.660
let's focus on you,

00:26:08.660 --> 00:26:11.700
and then help them launch their
personal branding websites

00:26:11.700 --> 00:26:12.610
and launch funnels,

00:26:12.610 --> 00:26:14.710
and on a personal brand

00:26:14.710 --> 00:26:15.850
so that they can niche

00:26:15.850 --> 00:26:18.050
without having to niche
their whole business.

00:26:18.050 --> 00:26:20.040
They can kind of dip
their toe in the water.

00:26:20.040 --> 00:26:21.510
And it's like that works really well.

00:26:21.510 --> 00:26:22.420
- Yeah.

00:26:22.420 --> 00:26:23.870
- And they've been enjoying it a lot.

00:26:23.870 --> 00:26:25.690
It's what I'm doing myself,

00:26:25.690 --> 00:26:26.970
honestly, right now even,

00:26:26.970 --> 00:26:27.920
like, I'm going through that,

00:26:27.920 --> 00:26:29.860
putting myself through my own advice

00:26:29.860 --> 00:26:31.260
at the moment-
- Well, I think,

00:26:31.260 --> 00:26:34.380
I have sort of come to the conclusion,

00:26:34.380 --> 00:26:35.237
and I'm 34,

00:26:36.220 --> 00:26:37.400
I have many years ahead of me.

00:26:37.400 --> 00:26:38.870
This can totally change, right?

00:26:38.870 --> 00:26:41.500
But I have come to the conclusion
at this point in my life

00:26:41.500 --> 00:26:46.500
that niching down is a constant activity.

00:26:48.680 --> 00:26:50.600
And it doesn't even
always have to be like...

00:26:50.600 --> 00:26:53.750
you don't have to constantly
be redoing your website

00:26:53.750 --> 00:26:54.583
or anything like that.

00:26:54.583 --> 00:26:56.810
But it's something that
you are always going

00:26:56.810 --> 00:26:58.470
to be getting clearer and clearer

00:26:58.470 --> 00:27:02.860
on exactly who it is you
want to be putting your time

00:27:02.860 --> 00:27:03.740
and energy towards

00:27:03.740 --> 00:27:05.410
'cause that's what it means,

00:27:05.410 --> 00:27:06.580
like, yes, it's a paycheck,

00:27:06.580 --> 00:27:09.370
but it's like that's who you
are giving your energy to,

00:27:09.370 --> 00:27:10.970
make sure it's the right people.

00:27:12.950 --> 00:27:15.978
- Yeah, well, and it ends
up impacting so many things

00:27:15.978 --> 00:27:17.460
because it's like once you niche down

00:27:17.460 --> 00:27:19.340
into a certain group of people,

00:27:19.340 --> 00:27:22.340
you get really good at
helping those people.

00:27:22.340 --> 00:27:24.970
So it's like they're
getting a better side of you

00:27:24.970 --> 00:27:27.550
than if you continue to be a generalist.

00:27:27.550 --> 00:27:28.540
I mean, all of the other,

00:27:28.540 --> 00:27:29.850
like, the marketing and the sales,

00:27:29.850 --> 00:27:31.150
and all that gets easier obviously,

00:27:31.150 --> 00:27:32.500
your messaging gets clearer.

00:27:32.500 --> 00:27:34.635
And that's what a lot of
these gurus will tell you

00:27:34.635 --> 00:27:35.468
when they tell you to niche,

00:27:35.468 --> 00:27:37.690
is that how much easier all that gets.

00:27:37.690 --> 00:27:38.990
But what they don't tell you

00:27:38.990 --> 00:27:41.760
is how much easier the backend of it is,

00:27:41.760 --> 00:27:44.330
because you're servicing
the same type of people,

00:27:44.330 --> 00:27:46.470
you get really good at
coming up with solutions,

00:27:46.470 --> 00:27:48.280
and you're able to
deliver those solutions,

00:27:48.280 --> 00:27:50.500
and you're able to get
them results faster.

00:27:50.500 --> 00:27:52.900
It's like, say, you're having
the niching conversation

00:27:52.900 --> 00:27:54.090
with somebody,

00:27:54.090 --> 00:27:57.480
if you only have that conversation
once every 10, 15 people,

00:27:57.480 --> 00:27:58.850
you don't get as good at
having the conversation,

00:27:58.850 --> 00:28:00.150
you don't get as good

00:28:00.150 --> 00:28:01.880
at helping them overcome the objections.

00:28:01.880 --> 00:28:03.590
You know it's something they need to do.

00:28:03.590 --> 00:28:06.168
But if every single
client that you work with,

00:28:06.168 --> 00:28:08.658
you have the niching conversation,

00:28:08.658 --> 00:28:10.450
then you start getting really good

00:28:10.450 --> 00:28:12.520
at having that conversation over and over,

00:28:12.520 --> 00:28:13.353
and over and over again,

00:28:13.353 --> 00:28:14.186
you overcome objections.

00:28:14.186 --> 00:28:15.870
So instead of it taking six months

00:28:15.870 --> 00:28:17.730
to get someone there,

00:28:17.730 --> 00:28:19.600
you can get them there in a week

00:28:19.600 --> 00:28:20.660
where they can make that decision

00:28:20.660 --> 00:28:21.970
'cause you just get better at doing it,

00:28:21.970 --> 00:28:24.020
so you end up helping people faster.

00:28:24.020 --> 00:28:26.530
I feel like that's the
piece that a lot of gurus,

00:28:26.530 --> 00:28:30.100
they tend to not really talk
about the back-end side of it

00:28:30.100 --> 00:28:32.010
because they're so hung
up on the message clarity

00:28:32.010 --> 00:28:33.167
and the sells,

00:28:33.167 --> 00:28:35.650
like, that's all good, that happens too.

00:28:35.650 --> 00:28:38.070
But when you feel like
you're letting people down

00:28:38.070 --> 00:28:39.030
by not niching,

00:28:39.030 --> 00:28:42.070
it's like you've really gotta
think about the positives

00:28:42.070 --> 00:28:43.268
of your relationships with them

00:28:43.268 --> 00:28:44.747
when you niche.

00:28:44.747 --> 00:28:45.580
So I don't know,

00:28:45.580 --> 00:28:47.144
that was my little soapbox.
- No, no,

00:28:47.144 --> 00:28:47.977
I completely agree.

00:28:47.977 --> 00:28:49.550
And I think what's really interesting

00:28:49.550 --> 00:28:52.160
in my world is...

00:28:52.160 --> 00:28:53.300
So as a performer,

00:28:53.300 --> 00:28:54.900
I tend to do a lot of musical theater,

00:28:54.900 --> 00:28:56.540
a lot of classical.

00:28:56.540 --> 00:28:59.690
And when you are going for auditions,

00:28:59.690 --> 00:29:02.760
which is the same thing
as your consult calls,

00:29:02.760 --> 00:29:04.560
just heads up to everyone,

00:29:04.560 --> 00:29:06.000
when you're going for an audition,

00:29:06.000 --> 00:29:07.660
you wanna make sure that you're going in

00:29:07.660 --> 00:29:09.320
for the right type,

00:29:09.320 --> 00:29:12.940
meaning like me as a person,

00:29:12.940 --> 00:29:15.593
I tend to be cast as the moms, right?

00:29:17.750 --> 00:29:18.583
It makes sense.

00:29:18.583 --> 00:29:19.800
I'm a mom of young children,

00:29:19.800 --> 00:29:22.600
like, I tend to be the young
moms a lot of the time.

00:29:22.600 --> 00:29:24.330
It does not make sense for me to go in

00:29:24.330 --> 00:29:26.250
for a role as a grandma,

00:29:26.250 --> 00:29:28.700
like, age-wise, it doesn't make sense,

00:29:28.700 --> 00:29:30.430
personality-wise, it doesn't make sense.

00:29:30.430 --> 00:29:31.980
It also doesn't make sense for me

00:29:31.980 --> 00:29:36.410
to go in for the role as
the like librarian girl,

00:29:36.410 --> 00:29:38.710
like, that's not me.

00:29:38.710 --> 00:29:40.559
So it's the same...

00:29:40.559 --> 00:29:44.930
with my people who are very
used to the idea of types,

00:29:44.930 --> 00:29:46.450
who are very used to the idea of,

00:29:46.450 --> 00:29:48.930
like, I do this one thing really well

00:29:48.930 --> 00:29:50.903
within the creative realm,

00:29:50.903 --> 00:29:54.360
niching down can make
a lot of sense to them,

00:29:54.360 --> 00:29:55.770
which is nice.

00:29:55.770 --> 00:29:57.890
It makes my life a little
easier a lot of the time.

00:29:57.890 --> 00:30:00.390
But it's also this really
direct connection of,

00:30:00.390 --> 00:30:03.470
like, no, we do this other places too.

00:30:03.470 --> 00:30:05.730
This isn't just a weird thing in business.

00:30:05.730 --> 00:30:07.740
This is all over the place.

00:30:07.740 --> 00:30:09.340
If you're going for nine-to-five jobs,

00:30:09.340 --> 00:30:10.960
you also niche down.

00:30:10.960 --> 00:30:12.360
If you have a ton of experience

00:30:12.360 --> 00:30:14.200
as an insurance salesman,

00:30:14.200 --> 00:30:18.320
you're not gonna go become a
real estate agent necessarily.

00:30:18.320 --> 00:30:19.530
You know?

00:30:19.530 --> 00:30:21.520
Like, we do this all over life.

00:30:21.520 --> 00:30:22.740
It just really gets scary

00:30:22.740 --> 00:30:26.023
when your paycheck directly depends on it.

00:30:28.010 --> 00:30:30.030
- Oh yeah, it's like
we do it in our choices

00:30:30.030 --> 00:30:30.890
of where to shop.

00:30:30.890 --> 00:30:32.680
We do it in our choices of friends,

00:30:32.680 --> 00:30:35.960
like, you're gonna find
common traits amongst friends,

00:30:35.960 --> 00:30:38.300
and every area except for business

00:30:38.300 --> 00:30:39.774
is just terrifying.

00:30:39.774 --> 00:30:43.590
- Absolutely, absolutely.
- Except for business.

00:30:43.590 --> 00:30:45.560
Well, I know we're kind of
wrapping up our time here.

00:30:45.560 --> 00:30:47.500
Do you have any final advice or tips

00:30:47.500 --> 00:30:49.331
that you wanna share with our audience?

00:30:49.331 --> 00:30:50.503
- I think it's like the big thing

00:30:50.503 --> 00:30:51.850
is what I said earlier,

00:30:51.850 --> 00:30:53.453
feel the fear and do it anyway.

00:30:54.740 --> 00:30:56.253
Like, so much-
- I like that.

00:30:56.253 --> 00:30:57.500
I like that a lot.
- Yeah.

00:30:57.500 --> 00:30:59.180
It's the only one.

00:30:59.180 --> 00:31:04.180
So much comes from allowing
yourself to be scared.

00:31:05.460 --> 00:31:08.550
And then even while you're still scared,

00:31:08.550 --> 00:31:10.460
taking the action

00:31:10.460 --> 00:31:13.070
that you have either been
told to take by a coach

00:31:13.070 --> 00:31:17.020
or that you know probably will help you.

00:31:17.020 --> 00:31:17.853
Yeah?

00:31:19.260 --> 00:31:20.093
- Yep.

00:31:20.093 --> 00:31:21.530
- So the other piece that I would say

00:31:21.530 --> 00:31:23.743
is visibility, visibility, visibility.

00:31:25.053 --> 00:31:26.870
If people can't find you,

00:31:26.870 --> 00:31:28.087
they can't hire you.

00:31:29.570 --> 00:31:31.233
You gotta be seen in some way.

00:31:33.770 --> 00:31:35.470
- Well, I know we've
talked a lot about kind

00:31:35.470 --> 00:31:37.330
of what you do and who
you like to work with,

00:31:37.330 --> 00:31:39.450
but let's just put it
out there really quickly

00:31:39.450 --> 00:31:40.570
for everybody here at the end.

00:31:40.570 --> 00:31:42.400
- Yeah.
- Like, who do you work with?

00:31:42.400 --> 00:31:43.233
How do you help them?

00:31:43.233 --> 00:31:44.364
Where do they find you?
- Yeah, yeah, okay.

00:31:44.364 --> 00:31:46.090
So, I'm Katie Gall,

00:31:46.090 --> 00:31:48.100
my business is called Keeping
It Real With Katie Gall,

00:31:48.100 --> 00:31:51.120
I'm a personal coach
is what I call myself,

00:31:51.120 --> 00:31:54.760
which basically, it means
holistic business coaching

00:31:54.760 --> 00:31:57.910
for our creative women
who want the freedom

00:31:57.910 --> 00:32:00.610
of a business that fits into their life,

00:32:00.610 --> 00:32:02.793
not a life that fits into their business.

00:32:04.410 --> 00:32:07.110
My website is keepingitrealkatie.com.

00:32:08.240 --> 00:32:11.430
You could find me on Instagram
at keepingitrealkatie,

00:32:11.430 --> 00:32:13.780
on Facebook at Keeping
It Real With Katie Gall.

00:32:15.930 --> 00:32:16.860
- Yeah.
- Awesome.

00:32:16.860 --> 00:32:17.830
I love all that.

00:32:17.830 --> 00:32:19.540
So thank you so much for coming on

00:32:19.540 --> 00:32:21.170
and for sharing all of your expertise

00:32:21.170 --> 00:32:22.003
with our audience today.

00:32:22.003 --> 00:32:23.770
This has been great.
- Thank you.

00:32:23.770 --> 00:32:26.490
Can I share one other quick, little thing?

00:32:26.490 --> 00:32:27.323
- Yeah, yeah.

00:32:27.323 --> 00:32:28.170
- On my website,

00:32:28.170 --> 00:32:30.270
I have a little freebie

00:32:30.270 --> 00:32:32.257
that is a quiz that is called,

00:32:32.257 --> 00:32:35.187
"What is stopping you from
committing to your shit?"

00:32:36.730 --> 00:32:38.644
(both laugh)

00:32:38.644 --> 00:32:40.560
I swear, heads up,

00:32:40.560 --> 00:32:42.350
or curse depending on
where you are in country,

00:32:42.350 --> 00:32:44.270
whatever you wanna call it,

00:32:44.270 --> 00:32:46.310
and it's a fun, little quiz

00:32:46.310 --> 00:32:48.180
that tells you what inner nemesis

00:32:48.180 --> 00:32:49.480
is getting in your way.

00:32:49.480 --> 00:32:51.180
So if you're wondering
what's stopping you,

00:32:51.180 --> 00:32:52.517
go take that quiz.

00:32:54.032 --> 00:32:55.829
- Oh, I'm definitely gonna
be checking that one out.

00:32:55.829 --> 00:32:57.111
Sounds like fun.
- Awesome, cool.

00:32:57.111 --> 00:33:00.130
(both laugh)

00:33:00.130 --> 00:33:00.963
- Well, thank you for sharing that

00:33:00.963 --> 00:33:02.320
with everybody.
- Yeah, thank you so much

00:33:02.320 --> 00:33:03.153
for having me.

00:33:03.153 --> 00:33:04.200
This has been awesome.

00:33:05.760 --> 00:33:06.870
- Yeah, definitely.

00:33:06.870 --> 00:33:08.440
Okay, entrepreneurs, guys listening,

00:33:08.440 --> 00:33:10.190
this is your call to take action.

00:33:10.190 --> 00:33:13.420
Join our community at etatoday.zone

00:33:13.420 --> 00:33:15.000
and learn how to build a business

00:33:15.000 --> 00:33:16.410
that enables your lifestyle

00:33:16.410 --> 00:33:18.250
instead of taking over your life.

00:33:18.250 --> 00:33:19.490
Until next time, guys.

00:33:19.490 --> 00:33:20.430
Bye!

00:33:20.430 --> 00:33:22.930
(light music)