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024 — Eran Bucai is an entrepreneur who understands when you see a need, you fill a need.

No coding, no problem; this expert techie used need identification to create niche services that help people choose software just right for their business.

Eran Bucai, the creator of Eran Funnels and Dot Com Truths, is on the show today.

Eran is an expert in using his skills and services to help people match to the software that is right for their business needs and budgets. He shares how affiliate links are one way to benefit from the process of platform choice while providing advice for free. Eran also cautions listeners to focus more on the process, product, and the customer rather than the optics while creating a build for success.

Questions

  • You created two pretty unique services for people creating funnels, courses, or websites — can you give you a quick high-level overview of those services?
  • What software platforms do you typically work with or recommend?
  • I know some of our listeners are probably trying to decide on some of these right now — can you give us a quick pros/cons of some of them?
  • I know you offer your “what software should you use” coaching for free and only ask that people use your affiliate links if they decide to purchase so you get compensated… so I’ll make sure those links get included in the show notes for this episode.
  • When it comes to funnels or courses, how important do you think it is for them to find the right software?
  • What are some of the common frustrations you see your customers having before they come to you?
  • Do you have any final advice or tips that you’d like to share with our audience?
  • Tell us more about who you like to work with, how you can help them, and where they can find you.

Links and Resources

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Read Full Transcript

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- Hey, busy business people.

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I'm here today with another
entrepreneur taking action,

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Eran Bucai.

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He created a couple of
really unique services

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designed to help his target customers

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overcome some pretty big hurdles

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and I'm getting the
scripts down how he did it.

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So stay tuned.

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(upbeat ambient music)

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- Awesome, thanks for having me.

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- Yeah, to kick things off here,

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you created like two
pretty unique services

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for people that are
creating funnels, courses.

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- Hmm.
- Websites.

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Can you kind of give us just
like a high level overview

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of what those were?

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- Yeah, definitely.

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And then I'll give you a little
bit of a strategy on also

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why it was not something that
I went to learn from a course

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and I got taught here is the system.

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It was very much like

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it just naturally kind of
progressed in that fashion.

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And I think that's probably
the biggest thing that I think

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people can take away '

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cause trying to copy what
other people are doing

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is not the greatest way to do it,

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but observing how things
naturally progress.

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I think this was really valuable
for me and how it evolved.

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So I was building websites for people,

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the traditional done for you, which was,

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you get given the information,

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somebody comes to you
says, I want XYZ website.

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You say, okay, great,

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give me as much information as you can.

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You collect as much information,

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they email you everything or whatever,

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and then you try your
best to give it a draft.

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And then there's so many back and forths.

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It was painful.

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Right, I did that for a year.

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I made money, it was good.

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And it was my first freelance
gig when I was like,

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oh my God, I've got a real business here.

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So I enjoyed it.

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I hired a couple of designers,

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but that edited a whole new level of pain

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because then the back and
forth was not just with me,

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it was with the designers too.

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(chuckles)
So, any no,

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as an entrepreneur, you
try to always systemize

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and automate and how to do it better,

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but it doesn't change the fact
that there's back and forth.

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There's no way out,

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I've spoken to agency owners

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with 30 different designers under them.

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And they have the same problem

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back and forth, back and forth, right.

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And talking to clients, same thing.

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So what I did his, and this was,

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it was practically accidental.

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I basically build people's website,

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but I do it on Zoom with them.

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Now it's very much a
hybrid of done for you,

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but more of a tutoring,
it's probably 60% tutoring,

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40% done for you.

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And what happens is basically

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I still give them the
same amount of homework

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that they need to prepare

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to make a session really
productive and all that.

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Usually, they take a few days or a week,

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depending on the circumstances,

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they count the log-in details.

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They text to the best of their abilities,

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some structure of what
they kind of have in mind,

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the vision, whatever.

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And the better prepared they are,

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the more productive the session is.

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And I started with eight sessions

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and then the first time
I sold eight sessions,

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I actually got it done in six or five.

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So I was like, well,

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what about those other three?
(dog barks)

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So they kind of saved it.

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(chuckles)

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(dog barks)

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he agrees, evidently.

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(laughing)

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- I'm going to put them out.

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So this is life nowadays.

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(indistinct)

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Go on, go barking.

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- All right.

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I'm not even gonna edit that out Mike,

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because that is just life nowadays,

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(chuckles)
right,

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that's exactly what we're facing.

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But yeah, I mean,

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and I like what you said
at the beginning too,

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and I think it makes a
little bit more sense

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now that you've explained
what it is that you do.

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It's you listen to what people need,

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you listen to what they're looking for

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and you look for how
we can solve problems.

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- Mm-hmm.
- And then

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we picked up on the fact that

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people don't like the back and forth,

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it was painful for you,
it was painful for them.

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I mean, like,
- yeah.

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- I know so many agencies,

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because of content and it just,

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we work with a lot of marketing agencies,

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I've had a marketing agency for 15 years

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and a lot of them quit building websites.

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- Yeah.
- They just

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won't even do it anymore

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because it is just so painful.

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And for a lot of them, it's
not even profitable anymore

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because of the back and forth,

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because of the revisions and
being able to do that live,

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it's like you invented
something that wasn't typical

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because it was what was needed.

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- Yeah.
- And I think

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that's really powerful to
listen to your audience

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and to come up with
something new like that.

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- Yeah, yeah.
- Now I know you're working

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with a lot of different
types of software platforms.

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Like what kind of stuff
do you typically work with

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or recommend?

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- Yeah.

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So obviously there's

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so many website building tools now.

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I mean, there's so many of
them, it's ridiculous now,

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you can't keep up every week,
there's a new one, right?

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If you really pay attention,

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it's like really like
got out of hand, right.

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And which is in some ways
it's good, it's also bad.

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It's very competitive now as well.

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All the software tools,

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Kajabi just raised half a billion dollars,

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Mighty Networks raised $50 million,

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Click Funnels are doing ClickFunnels 2.0

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in like three months, Podio has just

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launched a whole new community feature

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to compete with all the
community softwares.

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It is like doggy dog world right now.

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Right, it's like really interesting.

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For me number one, a customer,

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number two, a user, and
number three, a builder,

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but talks to people who
use all these tools.

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I'm just fascinating to see how

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the war of the market
share is going on, right.

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And I think it's a win for

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website builders like me
to some degree as well,

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because it means that we can still

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charge the same amount of money,

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but the ease of use to build
something is so much easier.

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We were talking briefly
before we hopped on.

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You custom coded stuff.

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You know, like the code, I
mean, I'm not a coder, right?

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I'm not a coder at all, I've
got no background in IT.

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Like nothing, I just literally
out of box picked up,

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started a Shopify actually,
picked up Shopify,

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played with it, figured out,
I guess I could do that.

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Somebody was like, anybody
knows Shopify builder?

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And I'm like, no, but I'm happy to try.

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And that's literally how it's evolved,

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just like slowly but surely.

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In terms of which software to recommend,

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I never recommend one specific one

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because there is this evolution
that's going on right now,

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definitely. And you got to
kind of stay on top of things

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to really know which one
is the right way to go.

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And depending on what
business you're building,

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like if you're building
a subscription business,

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membership business,

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you really wanna be careful
about which one you pick

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for your payment processing,
because let's just pick Kajabi.

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You're gonna start with Kajabi,

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and you're like, yep, I wanna do Kajabi.

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And you're paying an arm and a leg

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because it's the most
expensive one probably,

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it's one of the most expensive ones,

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but let's just say you
have 20 subscriptions,

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30 subscriptions, you
cannot downgrade elsewhere.

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You can not go to somewhere cheaper

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or more affordable and
move the subscribers,

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you have to cancel their
subscriptions in Kajabi

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and have them resubscribe
elsewhere, right.

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And that is something that

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from a profitability standpoint
as well, for some people,

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it's a bad choice to
start with Kajabi, right.

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Now, in some cases it's
also then a bad choice

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to start with something lower

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because then you can't progress up either

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because you're stuck
with those subscriptions.

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So therefore you have to
think of the strategy.

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Maybe you should start
with a lower software,

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cheaper, easier, prove your concept,

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sell it as a course first for
like an eight weeks something

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or a live coaching, build
that concept of a membership,

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and when you've got real proof of concept,

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then you move to the membership

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at which point you have
the capital to invest

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in the annual subscription
for Kajabi or ClickFunnels

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2, 3, 4, 5 grand no sweat
and that's all good.

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You can also go with
the WordPress options.

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And that that's cool too, but
you got to realize tinkering,

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you got to tinker with it.

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Then if you don't have
that techie side to you,

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you're gonna suffer, it's
gonna be painful, right?

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So there is a lot of variables like

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that I really just advise them
on, depending on your budget,

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depending on your technical skills,

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how much do you really wanna play with it?

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What features are important to you?

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Because this features
that are really valuable

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if you wanna build a community software,

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if you wanna do a community software

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where it's very much like,

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you've got entrepreneurs
coming and pitching,

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discussing and brainstorming.

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That's like a Zoom call discussion.

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You wanna use something like
Mighty Networks for that,

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as an example,

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that's probably a good choice
for something like that.

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You could also just do a
strictly Facebook and Zoom.

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That's okay too.

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But those the software, it's
not so much a course platform

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like Podio as an example or Kajabi.

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So it really makes a difference

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00:08:57,660 --> 00:08:59,890
as to what you're looking at,

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what's your marketing strategy.

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00:09:01,250 --> 00:09:03,540
If your marketing strategy
is very much lead generation,

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upsales, front end, backend,
high ticket application form,

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00:09:08,470 --> 00:09:09,510
your one-click upsell,

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00:09:09,510 --> 00:09:11,880
you wanna get a funnel
software that takes care of it.

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System IO, ClickFunnels, SIM volley.

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There is different options like that.

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So there's a lot of variables.

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I usually consult people like,

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00:09:20,020 --> 00:09:22,560
okay, let's pick the right one for you

242
00:09:22,560 --> 00:09:24,893
and then I advise them which way to go.

243
00:09:25,960 --> 00:09:27,370
- I like your approach to that too.

244
00:09:27,370 --> 00:09:28,450
So it's not just like,

245
00:09:28,450 --> 00:09:30,940
hey, here's the different
software that you're looking at,

246
00:09:30,940 --> 00:09:32,280
it's maybe you need to come at it

247
00:09:32,280 --> 00:09:33,540
with a slightly different approach

248
00:09:33,540 --> 00:09:35,490
to even verify your business concept

249
00:09:35,490 --> 00:09:37,010
before you go.
- Hmm.

250
00:09:37,010 --> 00:09:39,970
- And start building out like
memberships and subscriptions

251
00:09:39,970 --> 00:09:40,970
and things like that.

252
00:09:40,970 --> 00:09:42,350
And then again, that's a big one.

253
00:09:42,350 --> 00:09:44,810
It's like, anytime you've
got anything like an e-store

254
00:09:44,810 --> 00:09:48,030
or a membership site where
you've got subscriptions,

255
00:09:48,030 --> 00:09:49,690
and then you're moving platforms,

256
00:09:49,690 --> 00:09:51,400
it's a lot more complicated

257
00:09:51,400 --> 00:09:52,820
than I think people realize that it is.

258
00:09:52,820 --> 00:09:54,550
- Uh-huh.
- And you're gonna be married

259
00:09:54,550 --> 00:09:56,940
to that platform for
longer than you want to,

260
00:09:56,940 --> 00:10:00,170
just because of the
headaches trying to get off.

261
00:10:00,170 --> 00:10:01,610
- Yeah, absolutely.

262
00:10:01,610 --> 00:10:02,641
- Definitely something

263
00:10:02,641 --> 00:10:03,860
(chuckles)
I think people don't really

264
00:10:03,860 --> 00:10:04,693
think through.

265
00:10:04,693 --> 00:10:05,540
- No.
- And I know like

266
00:10:05,540 --> 00:10:07,390
you have a neat approach to your coaching,

267
00:10:07,390 --> 00:10:08,530
when I was looking at your website

268
00:10:08,530 --> 00:10:10,300
and kind of poking around a little bit,

269
00:10:10,300 --> 00:10:12,443
like you offer your coaching for free

270
00:10:12,443 --> 00:10:14,880
for like what software should you use

271
00:10:14,880 --> 00:10:15,713
and just ask.
- Hmm.

272
00:10:15,713 --> 00:10:17,050
- That people use your affiliate links.

273
00:10:17,050 --> 00:10:18,830
I think it's a really neat approach.

274
00:10:18,830 --> 00:10:21,236
There's so many people doing
affiliate marketing nowadays

275
00:10:21,236 --> 00:10:23,500
and you know, being able
to actually say like,

276
00:10:23,500 --> 00:10:26,140
hey, I'm getting paid by
them, I still use the link.

277
00:10:26,140 --> 00:10:29,629
So let me just give you the
advice for free is really cool.

278
00:10:29,629 --> 00:10:30,720
So no guys.
- Yeah.

279
00:10:30,720 --> 00:10:31,553
- If you're listening,

280
00:10:31,553 --> 00:10:33,040
I'm gonna be making sure
that his affiliate links

281
00:10:33,040 --> 00:10:34,660
are in the show notes for this episode.

282
00:10:34,660 --> 00:10:35,800
So make sure you go find those

283
00:10:35,800 --> 00:10:38,163
if you're making any
choices on any of this.

284
00:10:39,667 --> 00:10:40,760
I don't wanna talk through,

285
00:10:40,760 --> 00:10:42,450
so like, let's do a little bit of

286
00:10:42,450 --> 00:10:43,630
pulling your super power out

287
00:10:43,630 --> 00:10:45,180
and talking about some of the software.

288
00:10:45,180 --> 00:10:46,970
Like you've already told us a little bit

289
00:10:46,970 --> 00:10:48,770
about some of the pros and cons of Kajabi

290
00:10:48,770 --> 00:10:49,860
and things like that,

291
00:10:49,860 --> 00:10:51,490
what are some quick pros and cons

292
00:10:51,490 --> 00:10:52,533
on some of the other software

293
00:10:52,533 --> 00:10:54,320
that like maybe what helps someone

294
00:10:54,320 --> 00:10:55,650
who's trying to make a decision

295
00:10:55,650 --> 00:10:57,216
as it relates to this?
- Totally, totally.

296
00:10:57,216 --> 00:11:00,078
- So let me give you a really good one,

297
00:11:00,078 --> 00:11:01,840
just because it's top of my mind,

298
00:11:01,840 --> 00:11:04,090
Mighty Networks as an example, right?

299
00:11:04,090 --> 00:11:07,350
So there is a feature
there, which is super cool,

300
00:11:07,350 --> 00:11:09,047
which is like an events feature.

301
00:11:09,047 --> 00:11:10,700
Now, the way it works

302
00:11:10,700 --> 00:11:13,950
is you can have basically different tiers,

303
00:11:13,950 --> 00:11:17,824
different subgroups of different
parts of your business.

304
00:11:17,824 --> 00:11:20,510
You know, my client,

305
00:11:20,510 --> 00:11:21,920
because I'm building their website on it.

306
00:11:21,920 --> 00:11:24,167
So I consulted them.

307
00:11:24,167 --> 00:11:26,055
We went with Mighty Networks,

308
00:11:26,055 --> 00:11:27,710
she paid to use my affiliate link,

309
00:11:27,710 --> 00:11:30,650
she paid me for my work and
then we now are building it.

310
00:11:30,650 --> 00:11:33,161
Right, so that's the classic,
what we just discussed.

311
00:11:33,161 --> 00:11:36,270
But what's beautiful about it,
she's got different topics,

312
00:11:36,270 --> 00:11:40,000
like a cohort four, cohort
five, like as she builds up

313
00:11:40,000 --> 00:11:41,370
'cause she does like
an eight weeks program

314
00:11:41,370 --> 00:11:42,600
with business owners.

315
00:11:42,600 --> 00:11:45,683
And then it's like, you've
gonna get that cohort.

316
00:11:45,683 --> 00:11:49,270
So Mighty Networks gives you
the option to separate that,

317
00:11:49,270 --> 00:11:51,508
number one, you can create topics for it.

318
00:11:51,508 --> 00:11:55,160
And there's a really cool
feature, which is called "Events".

319
00:11:55,160 --> 00:11:58,380
Now the Events, what's cool
is you can publish the event.

320
00:11:58,380 --> 00:12:01,038
People can RSVP, get a notification

321
00:12:01,038 --> 00:12:03,250
and the Zoom integration,

322
00:12:03,250 --> 00:12:07,040
it's like a one-click registration
to the event basically.

323
00:12:07,040 --> 00:12:11,360
So they RSVP and they're good, you know?

324
00:12:11,360 --> 00:12:13,650
And within the dashboard, it's all there.

325
00:12:13,650 --> 00:12:14,617
So it's just like

326
00:12:14,617 --> 00:12:17,940
when you're doing some sort
of a membership where you,

327
00:12:17,940 --> 00:12:19,306
the community is important,

328
00:12:19,306 --> 00:12:23,860
the engagement is important,
but you also want those events.

329
00:12:23,860 --> 00:12:25,539
It is just so seamless.

330
00:12:25,539 --> 00:12:29,410
I mean, I just enjoyed going through it

331
00:12:29,410 --> 00:12:32,690
and seeing the functionality
of it, because her business is,

332
00:12:32,690 --> 00:12:35,650
is quite advanced, it's
quite complicated, right?

333
00:12:35,650 --> 00:12:37,603
She currently is using Slack for stuff,

334
00:12:37,603 --> 00:12:39,170
you know, like serious.
- Mm-hmm.

335
00:12:39,170 --> 00:12:40,970
- Like it's actually a B2B.

336
00:12:40,970 --> 00:12:44,020
It's not my usual client,
it's very much a B2B business.

337
00:12:44,020 --> 00:12:44,898
So she works.

338
00:12:44,898 --> 00:12:46,833
- Mm-hmm.
- With a lot of corporates.

339
00:12:46,833 --> 00:12:48,030
Very, very advanced,

340
00:12:48,030 --> 00:12:50,250
a lot of complications,
a lot of moving parts.

341
00:12:50,250 --> 00:12:51,890
And it was just fascinating to

342
00:12:51,890 --> 00:12:55,270
really dig into the
Mighty Networks features

343
00:12:55,270 --> 00:12:57,331
and see how do we make it work.

344
00:12:57,331 --> 00:12:59,654
Then there's the courses as well,

345
00:12:59,654 --> 00:13:01,900
and then there is the beauty
where you can actually,

346
00:13:01,900 --> 00:13:04,110
if somebody signed up for this course,

347
00:13:04,110 --> 00:13:05,560
it showcases on their backend

348
00:13:05,560 --> 00:13:08,000
all the things they're not
signed up for as an example,

349
00:13:08,000 --> 00:13:10,768
or not, depending on how you want it.

350
00:13:10,768 --> 00:13:13,460
You've got instant
messaging between clients

351
00:13:13,460 --> 00:13:16,628
as well that you can do,
they can invite people.

352
00:13:16,628 --> 00:13:20,670
There's also a download and
apps, it's all within an app.

353
00:13:20,670 --> 00:13:24,580
So really powerful platform.

354
00:13:24,580 --> 00:13:28,300
One drawback that I hate is
they take 3% transaction fee

355
00:13:28,300 --> 00:13:29,290
on all your sales.

356
00:13:29,290 --> 00:13:30,763
I hate that, right.

357
00:13:30,763 --> 00:13:35,763
But you get a really solid
platform besides that part,

358
00:13:36,290 --> 00:13:39,058
I really like, that just irks me,

359
00:13:39,058 --> 00:13:40,281
(chuckles)
you know?

360
00:13:40,281 --> 00:13:41,150
Because it not common.
- At least they have

361
00:13:41,150 --> 00:13:42,480
it integrated,

362
00:13:42,480 --> 00:13:44,480
I mean, that's one thing
I see with a lot of them,

363
00:13:44,480 --> 00:13:47,210
like I started using Circle.
- Yeah.

364
00:13:47,210 --> 00:13:48,043
- They're mine.
- That's right.

365
00:13:48,043 --> 00:13:49,580
- And I'm having the
exact same kind of issues,

366
00:13:49,580 --> 00:13:50,460
right, to start with was like,

367
00:13:50,460 --> 00:13:53,290
I had to have something
else to do memberships with.

368
00:13:53,290 --> 00:13:54,123
- That's right.
- I have to do

369
00:13:54,123 --> 00:13:55,873
something else for events, which, I mean,

370
00:13:55,873 --> 00:13:58,004
I used Zoom for events and then.

371
00:13:58,004 --> 00:13:59,812
- That's right.
- I was using MemberSpace

372
00:13:59,812 --> 00:14:01,340
for a bit to collect payments.

373
00:14:01,340 --> 00:14:04,370
So, they did just add
paywalls, so that was cool.

374
00:14:04,370 --> 00:14:06,860
So we were able to actually
stop using MemberSpace

375
00:14:06,860 --> 00:14:09,120
and stay completely inside the Circle

376
00:14:09,120 --> 00:14:10,110
for what I'm doing.
- Yeah.

377
00:14:10,110 --> 00:14:11,318
- In Network.
- Yeah.

378
00:14:11,318 --> 00:14:13,870
- But yeah, Events is something
that's like coming soon.

379
00:14:13,870 --> 00:14:16,100
They don't have that in there
and it is kind of painful,

380
00:14:16,100 --> 00:14:16,933
like.

381
00:14:16,933 --> 00:14:17,766
- Yeah.
- Even being able to,

382
00:14:17,766 --> 00:14:18,680
like I have to have one software

383
00:14:18,680 --> 00:14:20,220
to display the event calendar,

384
00:14:20,220 --> 00:14:21,080
and I have to embed that.
- Yeah.

385
00:14:21,080 --> 00:14:22,350
- On a post and Circle,

386
00:14:22,350 --> 00:14:23,730
then I have to have Zoom

387
00:14:23,730 --> 00:14:25,940
and I have to get people
to go register for Zoom.

388
00:14:25,940 --> 00:14:29,630
- That's right.
- Like, it is painful.

389
00:14:29,630 --> 00:14:31,580
So it's like, I can see where having that,

390
00:14:31,580 --> 00:14:32,700
integrated is cool.

391
00:14:32,700 --> 00:14:34,270
I'm kind of hoping Circle releases it.

392
00:14:34,270 --> 00:14:35,103
It's on their

393
00:14:35,103 --> 00:14:35,936
future (indistinct).
- I know,

394
00:14:35,936 --> 00:14:36,769
(chuckles)
right.

395
00:14:36,769 --> 00:14:37,602
- It's like coming soon

396
00:14:37,602 --> 00:14:39,530
and they're about to do it
with live streaming and stuff.

397
00:14:39,530 --> 00:14:41,620
I've already applied to be in the beta,

398
00:14:41,620 --> 00:14:42,776
but it's not there yet.
- Yeah.

399
00:14:42,776 --> 00:14:43,609
- And it's like.
- Yeah, yeah, yeah.

400
00:14:43,609 --> 00:14:44,670
- I knew how to use Circle

401
00:14:44,670 --> 00:14:46,775
'cause I've been in other
communities that were using it.

402
00:14:46,775 --> 00:14:48,161
So that's what I chose.
- Yeah.

403
00:14:48,161 --> 00:14:49,110
- But.
- Yeah, yeah.

404
00:14:49,110 --> 00:14:50,340
- I mean.
- And Circle is great too,

405
00:14:50,340 --> 00:14:52,358
but again, I think that's the beauty,

406
00:14:52,358 --> 00:14:54,900
the fact that Money Networks
just raised 50 million

407
00:14:54,900 --> 00:14:56,871
is really good for you
as a Circle customer,

408
00:14:56,871 --> 00:14:58,209
because.
- Hmm.

409
00:14:58,209 --> 00:15:01,740
- Circle is gonna be like,
I'm gonna have to, you know.

410
00:15:01,740 --> 00:15:03,590
So I think as consumers,

411
00:15:03,590 --> 00:15:07,280
we are really benefiting from
the competition actually,

412
00:15:07,280 --> 00:15:09,800
because they have to stay on top of it.

413
00:15:09,800 --> 00:15:11,340
They really do.

414
00:15:11,340 --> 00:15:13,630
- And there's so much cool
stuff happening nowadays.

415
00:15:13,630 --> 00:15:16,010
I mean, it's like so many new
softwares that are coming up.

416
00:15:16,010 --> 00:15:16,843
Like.

417
00:15:16,843 --> 00:15:17,676
- Hmm.
- I've been playing around

418
00:15:17,676 --> 00:15:18,850
with virtual office softwares,

419
00:15:18,850 --> 00:15:20,080
which are absolutely interesting,

420
00:15:20,080 --> 00:15:23,754
'cause I've got a team of
like 35 or so remote writers.

421
00:15:23,754 --> 00:15:24,990
- Yeah.
- And it's like

422
00:15:24,990 --> 00:15:29,030
having a like physical office space

423
00:15:29,030 --> 00:15:30,570
that you can actually go walk around

424
00:15:30,570 --> 00:15:32,550
in and hop in a room with people.

425
00:15:32,550 --> 00:15:35,010
And it's like, I've been
playing around with those

426
00:15:35,010 --> 00:15:37,160
and almost all of them
have open betas right now

427
00:15:37,160 --> 00:15:39,440
where it's completely free to
play with them and use them.

428
00:15:39,440 --> 00:15:42,020
And because the raising funds
and they're building features

429
00:15:42,020 --> 00:15:44,050
and they're testing things
out and getting feedback

430
00:15:44,050 --> 00:15:46,460
and there's so many cool things happening,

431
00:15:46,460 --> 00:15:48,460
but I mean, they'll be
rough around the edges

432
00:15:48,460 --> 00:15:50,593
when you go with some of those. I mean,

433
00:15:50,593 --> 00:15:51,426
like Circle's relatively new.
- Of course.

434
00:15:51,426 --> 00:15:52,940
- It's got features that is lacking.

435
00:15:52,940 --> 00:15:54,210
- Hmm.
- But for me

436
00:15:54,210 --> 00:15:55,810
it was a trade-off and support.

437
00:15:55,810 --> 00:15:56,660
- Totally.
- Because they tend

438
00:15:56,660 --> 00:15:59,020
to be a lot more active
while they're building out

439
00:15:59,020 --> 00:16:00,555
to start with and you can get.

440
00:16:00,555 --> 00:16:01,815
(laughing)

441
00:16:01,815 --> 00:16:02,648
- Totally.
- You can get

442
00:16:02,648 --> 00:16:03,630
support a little faster

443
00:16:03,630 --> 00:16:04,650
and they'll take your advice.
- Yeah.

444
00:16:04,650 --> 00:16:05,730
- And integrate features.

445
00:16:05,730 --> 00:16:07,960
And I like that, I think it's fun.

446
00:16:07,960 --> 00:16:09,747
But again, if you're not tech minded,

447
00:16:09,747 --> 00:16:11,782
you don't like that.
- Yeah.

448
00:16:11,782 --> 00:16:13,207
- That's probably not smart.
- But definitely Circle

449
00:16:13,207 --> 00:16:14,926
and mighty networks are really,

450
00:16:14,926 --> 00:16:17,320
they're the top two, in
my opinion right now,

451
00:16:17,320 --> 00:16:20,250
they're really doing a
solid job off of them.

452
00:16:20,250 --> 00:16:21,630
- Yeah, I had somebody asking me

453
00:16:21,630 --> 00:16:22,770
about Mighty Networks the other day

454
00:16:22,770 --> 00:16:24,810
and I was like, I don't really
know that much about it.

455
00:16:24,810 --> 00:16:25,838
So I'm gonna have to.
- Hmm.

456
00:16:25,838 --> 00:16:26,671
- Go poke into it a little bit more,

457
00:16:26,671 --> 00:16:28,089
maybe send them your way.

458
00:16:28,089 --> 00:16:28,922
- Yeah, yeah, exactly.
- So they can

459
00:16:28,922 --> 00:16:29,755
talk to you about it.

460
00:16:29,755 --> 00:16:31,050
So what are some of that,

461
00:16:31,050 --> 00:16:32,860
let's talk about like
frustrations and stuff, right?

462
00:16:32,860 --> 00:16:34,220
'Cause people are coming
to you and they're like,

463
00:16:34,220 --> 00:16:36,154
hey, I'm looking for this,
I'm looking for that.

464
00:16:36,154 --> 00:16:36,987
Like.

465
00:16:36,987 --> 00:16:37,820
- Yeah.
- What are some

466
00:16:37,820 --> 00:16:39,330
really common frustrations
that you hear from people

467
00:16:39,330 --> 00:16:41,270
when they're trying to
figure all this stuff out?

468
00:16:41,270 --> 00:16:42,103
- Totally.

469
00:16:42,103 --> 00:16:45,930
So biggest frustration is
always what software do I use

470
00:16:45,930 --> 00:16:47,890
because they're just like,
there's so many options now,

471
00:16:47,890 --> 00:16:49,210
I don't even know where to start.

472
00:16:49,210 --> 00:16:50,250
That's number one.

473
00:16:50,250 --> 00:16:52,080
Second biggest problem is,

474
00:16:52,080 --> 00:16:54,755
how do I make it all talk to each other?

475
00:16:54,755 --> 00:16:56,513
That's a huge problem,

476
00:16:57,615 --> 00:17:00,257
there's different types
of talking to each other,

477
00:17:00,257 --> 00:17:02,850
the talking of the software,

478
00:17:02,850 --> 00:17:06,470
i.e., how do I connect
my domain to my platform?

479
00:17:06,470 --> 00:17:10,360
Or how do I connect the
email to the landing page?

480
00:17:10,360 --> 00:17:12,120
How do I trigger the first email

481
00:17:12,120 --> 00:17:15,800
when somebody enters the
thing and go to the right page

482
00:17:15,800 --> 00:17:18,424
and things like that, which I know for,

483
00:17:18,424 --> 00:17:20,480
probably from me and you
now we've done this for,

484
00:17:20,480 --> 00:17:22,530
we've done a lot longer than me,

485
00:17:22,530 --> 00:17:25,052
before us, it's like second nature almost.

486
00:17:25,052 --> 00:17:26,575
- Making me sound old.
- But for somebody

487
00:17:26,575 --> 00:17:28,158
just getting started it's.

488
00:17:28,158 --> 00:17:29,241
What's that?

489
00:17:29,241 --> 00:17:30,881
- I said, making me sound old.

490
00:17:30,881 --> 00:17:32,550
Yeah, I've been doing it.
(laughing)

491
00:17:32,550 --> 00:17:34,330
My first thing was an e-store too,

492
00:17:34,330 --> 00:17:35,564
but it was back in the days.
- Old, OG, OG.

493
00:17:35,564 --> 00:17:37,138
of Zen cart.
- I give you a cooler name.

494
00:17:37,138 --> 00:17:38,603
OG.
- So.

495
00:17:38,603 --> 00:17:40,080
Yeah, there we go.

496
00:17:40,080 --> 00:17:41,520
I'm an elder millennial,

497
00:17:41,520 --> 00:17:43,310
I think I heard that
term called the other day

498
00:17:43,310 --> 00:17:44,143
- Elder millennial.
- I was born

499
00:17:44,143 --> 00:17:45,854
in the late 1900's.

500
00:17:45,854 --> 00:17:46,845
So.

501
00:17:46,845 --> 00:17:49,300
(laughing)

502
00:17:49,300 --> 00:17:51,210
- I was talking to
somebody a few days ago,

503
00:17:51,210 --> 00:17:52,580
so funny talking to them,

504
00:17:52,580 --> 00:17:55,350
they actually had an exit
back in the.com boom,

505
00:17:55,350 --> 00:17:57,550
like 1999 or something,

506
00:17:57,550 --> 00:17:58,870
right.
- Oof.

507
00:17:58,870 --> 00:18:01,320
- I mean, that's like dinosaur, you know,

508
00:18:01,320 --> 00:18:02,890
I was like, oh my God,

509
00:18:02,890 --> 00:18:04,960
the only one I knew of
that is my Mark Cuban.

510
00:18:04,960 --> 00:18:07,300
This is so cool, I'm talking
to that dinosaur in real life.

511
00:18:07,300 --> 00:18:08,973
Anyway. It was really funny.
- Yeah.

512
00:18:08,973 --> 00:18:10,830
I've been meeting more and
more of these like young people

513
00:18:10,830 --> 00:18:12,767
that are like you though,

514
00:18:12,767 --> 00:18:13,690
it's like they started
building websites and stuff

515
00:18:13,690 --> 00:18:14,700
and they never had to code,

516
00:18:14,700 --> 00:18:17,040
and it's like, that's crazy
to me. Like the advice I got

517
00:18:17,040 --> 00:18:18,610
when I first started
building websites was like,

518
00:18:18,610 --> 00:18:20,435
if you can't build it
with a pen and paper,

519
00:18:20,435 --> 00:18:22,370
then you have no business
building websites.

520
00:18:22,370 --> 00:18:25,150
Like if you can't write the
code on a pen and paper,

521
00:18:25,150 --> 00:18:26,440
you have no business building websites.

522
00:18:26,440 --> 00:18:29,630
That was like, when I got
started, that was the advice.

523
00:18:29,630 --> 00:18:31,660
And it's like, I built my
first e-store, same thing.

524
00:18:31,660 --> 00:18:34,080
I had somebody that I was
helping with something,

525
00:18:34,080 --> 00:18:34,913
never built websites

526
00:18:34,913 --> 00:18:37,700
and she was just being taken for a ride

527
00:18:37,700 --> 00:18:38,660
by her web developer.
- Yeah.

528
00:18:38,660 --> 00:18:40,060
- Charging her like an arm and a leg,

529
00:18:40,060 --> 00:18:40,893
like single mom

530
00:18:40,893 --> 00:18:42,425
with four kids.
- Right.

531
00:18:42,425 --> 00:18:43,258
Right.
- And it was like,

532
00:18:43,258 --> 00:18:44,470
I bet I could figure out how to do that.

533
00:18:44,470 --> 00:18:46,310
I was doing software
development at the time

534
00:18:46,310 --> 00:18:47,380
for an engineering company.

535
00:18:47,380 --> 00:18:49,175
So it's like, I could
probably figure that out.

536
00:18:49,175 --> 00:18:53,589
So I built my first website
and Zen Cart fully with code.

537
00:18:53,589 --> 00:18:54,880
- Wow.
- And that was like

538
00:18:54,880 --> 00:18:57,570
third generation e-store
software back in the day,

539
00:18:57,570 --> 00:19:00,050
'cause it was like, oh, OsCommerce
and preloaded came first

540
00:19:00,050 --> 00:19:02,670
and Zen Cart was like the
improvement over them.

541
00:19:02,670 --> 00:19:03,503
Nowadays.

542
00:19:03,503 --> 00:19:04,360
- Which year was that?
- I think if we saw one,

543
00:19:04,360 --> 00:19:05,340
we wouldn't ever use it.

544
00:19:05,340 --> 00:19:08,720
Oh, so far, so long ago, it
was like 15, 16 years ago.

545
00:19:08,720 --> 00:19:10,050
- Wow, wow.

546
00:19:10,050 --> 00:19:11,900
So ages and ages and ages ago.

547
00:19:11,900 --> 00:19:12,733
- I don't know HTML.
- And then I started

548
00:19:12,733 --> 00:19:14,300
building (indistinct).
- Or any of that.

549
00:19:14,300 --> 00:19:15,934
- Oh, I had too.
- Like I don't know

550
00:19:15,934 --> 00:19:16,767
any coding.

551
00:19:16,767 --> 00:19:19,793
- I had to, HTML, CSS, JavaScript, and PHP

552
00:19:19,793 --> 00:19:21,780
were like bare minimum.

553
00:19:21,780 --> 00:19:22,613
And it's like,
(chuckles)

554
00:19:22,613 --> 00:19:24,170
when I first started building them,

555
00:19:24,170 --> 00:19:25,850
you didn't have responsive layouts.

556
00:19:25,850 --> 00:19:28,000
I mean, like when I was
selling my first websites,

557
00:19:28,000 --> 00:19:29,820
you had to convince people
that having a website

558
00:19:29,820 --> 00:19:32,000
was worth doing on this
newfangled internet thing

559
00:19:32,000 --> 00:19:33,937
that it wasn't going away.

560
00:19:33,937 --> 00:19:36,470
So that was the sales pitch back then.

561
00:19:36,470 --> 00:19:39,234
And it's like, you built in boxes,

562
00:19:39,234 --> 00:19:42,866
like you didn't have like
layouts, they weren't flexible.

563
00:19:42,866 --> 00:19:45,340
You could literally design the background

564
00:19:45,340 --> 00:19:47,110
for the entire page and
then put the text on it.

565
00:19:47,110 --> 00:19:47,980
Like it was crazy.

566
00:19:47,980 --> 00:19:50,210
- Wow.
- I built websites in Flash.

567
00:19:50,210 --> 00:19:51,043
when Flash was still,

568
00:19:51,043 --> 00:19:52,230
that was the coolest thing

569
00:19:52,230 --> 00:19:54,253
because it worked in every browser.

570
00:19:54,253 --> 00:19:55,510
(laughing)
- And it's like,

571
00:19:55,510 --> 00:19:58,563
that was the only way you
could get IE6 to behave.

572
00:19:59,530 --> 00:20:00,560
- That's crazy.
- And so, yeah,

573
00:20:00,560 --> 00:20:02,100
that's how long I've
been building websites.

574
00:20:02,100 --> 00:20:03,420
I'm a dinosaur.
- Amazing.

575
00:20:03,420 --> 00:20:04,820
- Now apparently.
- Amazing.

576
00:20:04,820 --> 00:20:06,210
- Like I'm just fascinated

577
00:20:06,210 --> 00:20:07,347
by how easy it is to build stuff nowadays.

578
00:20:07,347 --> 00:20:09,878
- Totally.
- And I think it's deceptive.

579
00:20:09,878 --> 00:20:11,670
I really do think it's deceptive

580
00:20:11,670 --> 00:20:14,901
because the software has made
it so easy to do the build

581
00:20:14,901 --> 00:20:18,790
that people think it's so
easy to do the strategy.

582
00:20:18,790 --> 00:20:19,623
- Ah, that's right.
- And I think that's

583
00:20:19,623 --> 00:20:20,810
what's really powerful
about what you're doing

584
00:20:20,810 --> 00:20:22,320
is you're coming in and saying like, okay,

585
00:20:22,320 --> 00:20:25,415
just because you can
doesn't mean you should.

586
00:20:25,415 --> 00:20:26,926
- Yeah, that's right.
- Just because

587
00:20:26,926 --> 00:20:29,630
this platform will let you
do these kinds of things,

588
00:20:29,630 --> 00:20:31,340
if your business is at this stage,

589
00:20:31,340 --> 00:20:33,500
or if you haven't tested this out

590
00:20:33,500 --> 00:20:36,182
or if you don't have a
business model for it, or like,

591
00:20:36,182 --> 00:20:39,940
think about what it is you
actually wanna offer first.

592
00:20:39,940 --> 00:20:40,773
- Yeah.
- I see

593
00:20:40,773 --> 00:20:42,100
so many people that jump into,

594
00:20:42,100 --> 00:20:43,710
I think websites is
probably the easiest one

595
00:20:43,710 --> 00:20:46,110
for people to understand,
they just jump in

596
00:20:46,110 --> 00:20:46,943
and like.
- Yeah.

597
00:20:46,943 --> 00:20:48,040
- I can put together a five page website,

598
00:20:48,040 --> 00:20:50,510
no big deal, home about services contact.

599
00:20:50,510 --> 00:20:51,600
I'm good to go.

600
00:20:51,600 --> 00:20:52,433
And then the website.
- Yeah.

601
00:20:52,433 --> 00:20:53,266
- Is a dumpster fire

602
00:20:53,266 --> 00:20:54,500
because they don't know how to write copy,

603
00:20:54,500 --> 00:20:55,900
they have no idea for strategy,

604
00:20:55,900 --> 00:20:57,340
they have no idea like.
- Exactly.

605
00:20:57,340 --> 00:20:59,791
- Who their customer,
who their audience is,

606
00:20:59,791 --> 00:21:02,260
or how to talk to them or
how to sell their services.

607
00:21:02,260 --> 00:21:04,340
And it's like, just because you can,

608
00:21:04,340 --> 00:21:05,400
doesn't mean you should.

609
00:21:05,400 --> 00:21:07,350
- That's right, exactly,
(laughing)

610
00:21:07,350 --> 00:21:08,683
exactly.

611
00:21:08,683 --> 00:21:10,126
- So I think.
- And think that's.

612
00:21:10,126 --> 00:21:11,650
- That's really powerful.
- A huge challenge

613
00:21:11,650 --> 00:21:13,510
is that whole connecting.

614
00:21:13,510 --> 00:21:14,840
And that brings me to the second point,

615
00:21:14,840 --> 00:21:16,380
which is exactly what you said,

616
00:21:16,380 --> 00:21:18,470
it's not just a connecting of
the software to the software,

617
00:21:18,470 --> 00:21:21,010
it's the connecting of
the ideas to software.

618
00:21:21,010 --> 00:21:24,772
Like, that's my idea, I wanna help, blah,

619
00:21:24,772 --> 00:21:28,374
how do I translate that into a funnel?

620
00:21:28,374 --> 00:21:31,277
And what the hell is
the funnel, by the way?

621
00:21:31,277 --> 00:21:35,340
That's kind of the other
part of the translation.

622
00:21:35,340 --> 00:21:38,480
So I feel that that's probably the part

623
00:21:38,480 --> 00:21:41,450
where I add a lot of
value versus other people

624
00:21:41,450 --> 00:21:43,680
is there's a lot of cultures out there,

625
00:21:43,680 --> 00:21:45,380
right, a lot of cultures
claiming to do this,

626
00:21:45,380 --> 00:21:46,310
that, and the other thing.

627
00:21:46,310 --> 00:21:48,150
And maybe they are and
that's all good and well,

628
00:21:48,150 --> 00:21:50,020
but they shy away from the technology.

629
00:21:50,020 --> 00:21:51,334
And then there's a lot of geeks

630
00:21:51,334 --> 00:21:56,334
who are way more talented than
me on designer and this HTML,

631
00:21:57,050 --> 00:22:00,090
I'm not a graphic
designer, I'm not a coder,

632
00:22:00,090 --> 00:22:02,850
but they shy away from the
strategy and the marketing.

633
00:22:02,850 --> 00:22:04,570
And I think where I don't know a value,

634
00:22:04,570 --> 00:22:07,840
I'm a really good hybrid basically.

635
00:22:07,840 --> 00:22:11,290
And I think that's where people really,

636
00:22:11,290 --> 00:22:13,610
like where my service is doing really well

637
00:22:13,610 --> 00:22:16,760
is I've found a really good
sweet spot on the in-between.

638
00:22:16,760 --> 00:22:19,460
I would say it's really a bit of 50/50.

639
00:22:19,460 --> 00:22:21,664
Sometimes it's 60%.

640
00:22:21,664 --> 00:22:23,700
It doesn't go beyond,

641
00:22:23,700 --> 00:22:27,110
I'd say does not go beyond 75% strategy

642
00:22:27,980 --> 00:22:30,730
or the other way, if that makes sense.

643
00:22:30,730 --> 00:22:31,563
It's always

644
00:22:31,563 --> 00:22:32,950
somewhere in between.
- Yeah.

645
00:22:32,950 --> 00:22:33,783
Oh, that makes a lot of sense.

646
00:22:33,783 --> 00:22:35,080
I mean, I talked to.
- Yeah.

647
00:22:35,080 --> 00:22:36,200
- So many people that it's like,

648
00:22:36,200 --> 00:22:38,971
they get really good on,
like setting up Kajabi,

649
00:22:38,971 --> 00:22:40,720
like there's whole experts I talked to

650
00:22:40,720 --> 00:22:42,570
that are just amazing at Kajabi.

651
00:22:42,570 --> 00:22:44,110
- Yeah.
- And thing is,

652
00:22:44,110 --> 00:22:46,100
and I saw this on your
website too, that it's like,

653
00:22:46,100 --> 00:22:47,450
if you go to talk to somebody

654
00:22:47,450 --> 00:22:48,970
who's really good at setting up Kajabi,

655
00:22:48,970 --> 00:22:50,840
they're gonna wanna sell you Kajabi.

656
00:22:50,840 --> 00:22:51,700
- That's right.
- That's what they know

657
00:22:51,700 --> 00:22:54,198
how to use, whether it's the
right thing for you or not,

658
00:22:54,198 --> 00:22:55,559
it doesn't matter

659
00:22:55,559 --> 00:22:56,392
if that's the thing.
- It don't.

660
00:22:56,392 --> 00:22:57,225
- They know,

661
00:22:57,225 --> 00:22:58,610
and they've gotten really
good results for people,

662
00:22:58,610 --> 00:23:00,800
and you'll just want to go that route

663
00:23:00,800 --> 00:23:02,280
because they're gonna give
you all these testimonials

664
00:23:02,280 --> 00:23:04,777
and case studies and
success stories for Kajabi,

665
00:23:04,777 --> 00:23:05,780
because it's what they do.

666
00:23:05,780 --> 00:23:07,040
- Yeah.
- Or you'll get people

667
00:23:07,040 --> 00:23:09,580
that are all about design and
they're gonna preach design,

668
00:23:09,580 --> 00:23:11,290
they're gonna preach, like
you've got to have white space,

669
00:23:11,290 --> 00:23:13,020
you've got to have contrast in colors,

670
00:23:13,020 --> 00:23:15,220
and they're gonna be all about the design

671
00:23:15,220 --> 00:23:17,000
and not necessarily about, okay, well,

672
00:23:17,000 --> 00:23:19,400
is it really doing what I need it to do

673
00:23:19,400 --> 00:23:20,360
for my customers?
- Yeah.

674
00:23:20,360 --> 00:23:21,380
- Okay, it looks beautiful,

675
00:23:21,380 --> 00:23:22,790
but it's hard to navigate

676
00:23:22,790 --> 00:23:24,380
and they can't find what they need.

677
00:23:24,380 --> 00:23:26,992
And yeah, I've seen both
sides of the spectrum.

678
00:23:26,992 --> 00:23:28,310
- Totally, totally.
- And it's just,

679
00:23:28,310 --> 00:23:29,850
it can really hurt the business owner

680
00:23:29,850 --> 00:23:31,680
who's stuck in the middle being okay,

681
00:23:31,680 --> 00:23:34,857
but these are my people
and I need to make sales,

682
00:23:34,857 --> 00:23:36,010
(chuckles)

683
00:23:36,010 --> 00:23:37,130
what's the best way

684
00:23:37,130 --> 00:23:39,090
to do that, right?
- Exactly.

685
00:23:39,090 --> 00:23:41,732
- So I love that.

686
00:23:41,732 --> 00:23:44,090
I know we're kind of
coming up on like my goals

687
00:23:44,090 --> 00:23:46,020
about 20 minutes or so, and
we're kind of coming up on that.

688
00:23:46,020 --> 00:23:49,500
So like, do you have any
final advice or any tips

689
00:23:49,500 --> 00:23:51,920
that you would like to
share with our audience?

690
00:23:51,920 --> 00:23:55,329
- Yeah, listen to your
customers, number one,

691
00:23:55,329 --> 00:23:58,050
pay attention, talk to
them, listen to them,

692
00:23:58,050 --> 00:24:00,323
get on a call with them, learn from them.

693
00:24:01,978 --> 00:24:06,342
I see so many people
jumping to go buy courses.

694
00:24:06,342 --> 00:24:07,920
They wanna buy a copy,

695
00:24:07,920 --> 00:24:10,020
like to me, like go buy
a copywriting course

696
00:24:10,020 --> 00:24:12,540
or an email marketing course

697
00:24:12,540 --> 00:24:14,620
and thinking, but that's the solution.

698
00:24:14,620 --> 00:24:18,010
And it's not, is nothing
wrong with doing it,

699
00:24:18,010 --> 00:24:20,960
but if you're not gonna go
and talk to your customers,

700
00:24:20,960 --> 00:24:22,080
you're totally wasting your time,

701
00:24:22,080 --> 00:24:24,310
you gotta understand your copy

702
00:24:24,310 --> 00:24:27,680
is based on what your
customers are saying,

703
00:24:27,680 --> 00:24:29,510
their language, what they're saying.

704
00:24:29,510 --> 00:24:34,510
So, and your website needs
to communicate that, right?

705
00:24:34,750 --> 00:24:36,835
So if you're not gonna hit the pain points

706
00:24:36,835 --> 00:24:40,670
and doesn't matter how
good someone's template

707
00:24:40,670 --> 00:24:43,620
is going to be, if you haven't
spoken to your customers

708
00:24:43,620 --> 00:24:45,260
to learn about those pain points

709
00:24:45,260 --> 00:24:47,410
and really isolate that and pay attention

710
00:24:47,410 --> 00:24:50,160
and dig deeper and ask that
extra two, three questions

711
00:24:50,160 --> 00:24:53,060
to get to the real root issue

712
00:24:53,060 --> 00:24:55,250
that they're feeling or experiencing,

713
00:24:55,250 --> 00:24:59,220
you're not doing the work.

714
00:24:59,220 --> 00:25:01,210
You know, when people
say it's hard to work,

715
00:25:01,210 --> 00:25:04,340
that's the hard work is really
spending the time to dig in

716
00:25:04,340 --> 00:25:06,380
and find out and so on.

717
00:25:06,380 --> 00:25:08,270
And also focusing on really what matters

718
00:25:08,270 --> 00:25:09,500
and what matters is your customers.

719
00:25:09,500 --> 00:25:11,290
So like when I'm coaching people, like,

720
00:25:11,290 --> 00:25:15,240
you brought up about if a
designer comes in the white spaces

721
00:25:15,240 --> 00:25:18,570
and make it all pretty and
dah, dah, dah, and this, that,

722
00:25:18,570 --> 00:25:19,403
and whatever.

723
00:25:19,403 --> 00:25:20,841
And I've got some people, some
people come to me like that,

724
00:25:20,841 --> 00:25:22,840
they're like, so I want a
really beautiful website.

725
00:25:22,840 --> 00:25:26,660
I want the brand and they
show me this gurus website,

726
00:25:26,660 --> 00:25:28,627
which is gorgeous. And it's
like, I really wanna get.

727
00:25:28,627 --> 00:25:31,650
Do you think we can get
this done and how long?

728
00:25:31,650 --> 00:25:34,166
So my question is like, yeah,
no, it's amazing website.

729
00:25:34,166 --> 00:25:35,920
So how many customers do you have?

730
00:25:35,920 --> 00:25:36,930
And they're like, well,
no, I just wanted to,

731
00:25:36,930 --> 00:25:38,970
I wanted to get a really
beautiful website.

732
00:25:38,970 --> 00:25:42,080
So then people will
come and then it's like,

733
00:25:42,080 --> 00:25:44,500
no, no, mate,

734
00:25:44,500 --> 00:25:47,050
go get a customer.
(laughing)

735
00:25:47,050 --> 00:25:48,337
Go get a customer.
- Yeah.

736
00:25:48,337 --> 00:25:49,770
- And it's all you need.

737
00:25:49,770 --> 00:25:53,030
You need a simple landing
page that gives them a freebie

738
00:25:53,030 --> 00:25:55,550
to collect an email address,
and a thank you page,

739
00:25:55,550 --> 00:25:58,243
if it builds a relationship
with an email sequence that

740
00:25:58,243 --> 00:26:00,050
positions yourself as somebody

741
00:26:00,050 --> 00:26:02,930
that's interested to know
about them, and on your email,

742
00:26:02,930 --> 00:26:03,910
you're not selling them anything,

743
00:26:03,910 --> 00:26:05,200
you want to get them
on a Zoom call with you

744
00:26:05,200 --> 00:26:06,360
so you can talk to them,

745
00:26:06,360 --> 00:26:10,689
like get on Zoom with
your customers, you know,

746
00:26:10,689 --> 00:26:14,368
and get your customers to pay you as well.

747
00:26:14,368 --> 00:26:17,816
Even if it means if you don't
have any customer at first,

748
00:26:17,816 --> 00:26:20,560
go find somebody who needs the service

749
00:26:20,560 --> 00:26:23,830
and say, I'm doing X,
Y, Z, I wanna help you.

750
00:26:23,830 --> 00:26:25,500
You actually, my first customer,

751
00:26:25,500 --> 00:26:28,970
I'd love to do it for free
and pay what you want.

752
00:26:28,970 --> 00:26:31,260
When you're done, if you
like it, you could pay me,

753
00:26:31,260 --> 00:26:32,768
if you don't, that's okay,

754
00:26:32,768 --> 00:26:35,550
I'm committed to doing
the best job possible.

755
00:26:35,550 --> 00:26:37,440
So you feel like you
wanna exchange with me

756
00:26:37,440 --> 00:26:40,520
with a testimonial and
with some sort of a payment

757
00:26:40,520 --> 00:26:41,470
and I'll leave that up to you

758
00:26:41,470 --> 00:26:42,830
whatever you're comfortable with,

759
00:26:42,830 --> 00:26:43,663
I'm just grateful

760
00:26:43,663 --> 00:26:45,350
that you're willing to
take a chance on me.

761
00:26:45,350 --> 00:26:46,494
Right?

762
00:26:46,494 --> 00:26:47,390
- Yeah.
- If you actually

763
00:26:47,390 --> 00:26:49,738
go with that script as
an example to somebody,

764
00:26:49,738 --> 00:26:52,550
and you're a nobody who
never built any website,

765
00:26:52,550 --> 00:26:54,523
but you're eager and you're hungry,

766
00:26:54,523 --> 00:26:56,329
who's gonna say, you know,

767
00:26:56,329 --> 00:26:58,610
go talk to 10 people like
that, give them that pitch.

768
00:26:58,610 --> 00:26:59,550
Somebody is gonna say, yes,

769
00:26:59,550 --> 00:27:01,610
you'll have your first customer today.

770
00:27:01,610 --> 00:27:03,220
And I think that's my advice is like,

771
00:27:03,220 --> 00:27:05,540
okay, focus on the things that matter.

772
00:27:05,540 --> 00:27:10,120
Like let's I got it on the
beautiful webinars out there

773
00:27:10,120 --> 00:27:12,550
and the trainings and the wonderful emails

774
00:27:12,550 --> 00:27:14,610
and the marketing hype and
the five day challenges.

775
00:27:14,610 --> 00:27:18,220
And that's all good, but go work.

776
00:27:18,220 --> 00:27:19,370
(chuckles)

777
00:27:19,370 --> 00:27:20,507
Go work.
- Yeah.

778
00:27:20,507 --> 00:27:22,690
Even when you have those things,

779
00:27:22,690 --> 00:27:25,117
you can go put that legwork
in and go invite people.

780
00:27:25,117 --> 00:27:26,320
I mean.
- That's right.

781
00:27:26,320 --> 00:27:27,820
- I have people all the time
that are coming to me and like,

782
00:27:27,820 --> 00:27:29,280
how do we market our five day challenge?

783
00:27:29,280 --> 00:27:31,360
How do we, and it's
like, go talk to humans.

784
00:27:31,360 --> 00:27:32,430
- Go talk to humans,

785
00:27:32,430 --> 00:27:34,320
go find humans.
- Go reach out. Yeah.

786
00:27:34,320 --> 00:27:35,690
Go invite them in.

787
00:27:35,690 --> 00:27:36,523
And it's like,

788
00:27:36,523 --> 00:27:37,356
if you're afraid.
- Yeah.

789
00:27:37,356 --> 00:27:38,189
- Of being able to charge

790
00:27:38,189 --> 00:27:39,430
what you think it's actually worth,

791
00:27:39,430 --> 00:27:40,310
this was the best advice,

792
00:27:40,310 --> 00:27:42,960
I got given this like a few
weeks ago, call it a beta.

793
00:27:42,960 --> 00:27:45,252
- Yeah.
- Call it a beta launch.

794
00:27:45,252 --> 00:27:47,460
And then people know it's a little rough,

795
00:27:47,460 --> 00:27:48,830
so you don't have to
spend time perfecting it.

796
00:27:48,830 --> 00:27:51,460
It gets a little rough, you're
one of my first people in,

797
00:27:51,460 --> 00:27:53,080
but you're getting a
really good discount on it

798
00:27:53,080 --> 00:27:53,913
in exchange.

799
00:27:53,913 --> 00:27:55,740
And I mean, it's like, that
was some of the best advice

800
00:27:55,740 --> 00:27:58,100
somebody gave me just
a couple of weeks ago.

801
00:27:58,100 --> 00:28:00,270
I'm even using that with
my own 90 day program

802
00:28:00,270 --> 00:28:02,700
that I'm launching and using that wording,

803
00:28:02,700 --> 00:28:04,800
'cause I was just like, hey,
it's a special launch price.

804
00:28:04,800 --> 00:28:05,633
That doesn't sound as good,

805
00:28:05,633 --> 00:28:07,120
it doesn't communicate.
- Yeah.

806
00:28:07,120 --> 00:28:08,422
- Beta communicates it.

807
00:28:08,422 --> 00:28:10,510
- Totally.
- So that was really valuable.

808
00:28:10,510 --> 00:28:11,760
Yeah, I love that advice.

809
00:28:11,760 --> 00:28:12,593
I mean, it's like

810
00:28:12,593 --> 00:28:14,440
so many people are afraid
to go talk to humans

811
00:28:14,440 --> 00:28:16,960
and I feel like some of the best copy,

812
00:28:16,960 --> 00:28:19,220
like whenever I've
helped people write copy,

813
00:28:19,220 --> 00:28:20,540
some of the best copy we get

814
00:28:20,540 --> 00:28:21,930
is when I go look at their testimonials,

815
00:28:21,930 --> 00:28:24,061
'cause I'll go ask them what they do

816
00:28:24,061 --> 00:28:25,530
and how they help people

817
00:28:25,530 --> 00:28:27,420
and what the difference they make is,

818
00:28:27,420 --> 00:28:29,790
and they'll give me one thing

819
00:28:29,790 --> 00:28:32,440
and then they'll end up having like 50,

820
00:28:32,440 --> 00:28:34,822
60 testimonials online and
I'll go read all of them,

821
00:28:34,822 --> 00:28:37,210
like all the ones on Google,
on Facebook, on everywhere.

822
00:28:37,210 --> 00:28:39,090
And I'll go read all of
those, and it's like,

823
00:28:39,090 --> 00:28:40,930
what your customers are
saying you're really good at,

824
00:28:40,930 --> 00:28:42,468
it's not what you just told me.

825
00:28:42,468 --> 00:28:43,610
- Yeah.
(chuckles)

826
00:28:43,610 --> 00:28:46,068
- And it's like, how
about we use their words.

827
00:28:46,068 --> 00:28:47,812
- That's right.
- In your marketing copy.

828
00:28:47,812 --> 00:28:48,645
- That's right.
- It's just like,

829
00:28:48,645 --> 00:28:50,610
I love that you said that like
get their language and stuff.

830
00:28:50,610 --> 00:28:52,460
And don't be afraid to ask.

831
00:28:52,460 --> 00:28:53,293
- Yeah.
- So many people

832
00:28:53,293 --> 00:28:54,468
are afraid to ask for testimonials

833
00:28:54,468 --> 00:28:58,320
or ask for feedback on like,
you know, what can I do better?

834
00:28:58,320 --> 00:28:59,500
You know, what were the parts you like?

835
00:28:59,500 --> 00:29:01,920
What were the parts that you
feel like I can improve on?

836
00:29:01,920 --> 00:29:03,430
And I don't know really anybody

837
00:29:03,430 --> 00:29:06,039
that if you ask them for
feedback on working with you,

838
00:29:06,039 --> 00:29:08,450
wouldn't give it.

839
00:29:08,450 --> 00:29:09,540
- No.
- I mean, most people

840
00:29:09,540 --> 00:29:12,360
are more than happy to help
out if they've had good service

841
00:29:12,360 --> 00:29:13,868
or if they've had bad service.

842
00:29:13,868 --> 00:29:15,338
- That's right, that's right.
- Yeah, they'll tell you.

843
00:29:15,338 --> 00:29:17,090
So I love all that.

844
00:29:17,090 --> 00:29:18,470
So like wrapping it up here at now,

845
00:29:18,470 --> 00:29:20,650
like tell us more about
who you like to work with,

846
00:29:20,650 --> 00:29:22,150
specifically how you help them.

847
00:29:22,150 --> 00:29:23,780
I know we've kind of talked around it

848
00:29:23,780 --> 00:29:24,613
a lot.
- Yeah.

849
00:29:24,613 --> 00:29:26,279
- But let's get right to it. And then

850
00:29:26,279 --> 00:29:27,370
where can we find you?
- Yeah.

851
00:29:27,370 --> 00:29:30,090
Yeah, so the best way, I mean,
obviously Google my name,

852
00:29:30,090 --> 00:29:30,964
I've got plenty of

853
00:29:30,964 --> 00:29:32,949
(chuckles)
stuff online selling.

854
00:29:32,949 --> 00:29:36,810
So, I've got a YouTube
channel, I've got a website,

855
00:29:36,810 --> 00:29:38,850
different websites and someone.

856
00:29:38,850 --> 00:29:40,170
Probably the best way to connect to me

857
00:29:40,170 --> 00:29:42,470
is just come join my free Facebook group.

858
00:29:42,470 --> 00:29:45,460
So it's dotcomtruthsgroup.com.

859
00:29:45,460 --> 00:29:46,870
See it right there.

860
00:29:46,870 --> 00:29:49,855
And then that's probably the best way.

861
00:29:49,855 --> 00:29:52,640
What happens is that
there's three questions

862
00:29:52,640 --> 00:29:55,700
we will answer like their
email address, who they are,

863
00:29:55,700 --> 00:29:57,020
what they need help with, stuff like that.

864
00:29:57,020 --> 00:29:58,210
And who invited them.

865
00:29:58,210 --> 00:29:59,310
If you answer all three,

866
00:29:59,310 --> 00:30:01,827
you get automatically added to the group.

867
00:30:01,827 --> 00:30:04,193
You get an automatic
welcome email for me as well

868
00:30:04,193 --> 00:30:05,420
with a little bit explain

869
00:30:05,420 --> 00:30:07,000
or how to make the most out of the group.

870
00:30:07,000 --> 00:30:09,250
And I personally reach
out to every single person

871
00:30:09,250 --> 00:30:11,290
that joins the group on messenger

872
00:30:11,290 --> 00:30:14,360
and offer to get on
Zoom if needed as well.

873
00:30:14,360 --> 00:30:15,661
So I do do that.

874
00:30:15,661 --> 00:30:18,120
I've got, I mean, I know
at the time of recording,

875
00:30:18,120 --> 00:30:20,391
how many I have, over 500, for sure.

876
00:30:20,391 --> 00:30:22,850
I've spoken to Zoom to pretty
much every single one of them.

877
00:30:22,850 --> 00:30:23,683
Right?

878
00:30:23,683 --> 00:30:24,845
So.
- Yeah.

879
00:30:24,845 --> 00:30:27,343
- Because I feel that's a very important,

880
00:30:27,343 --> 00:30:31,050
I don't do a second call,
but I do the first call

881
00:30:31,050 --> 00:30:33,730
and I do a good call and I
wanna get to know people.

882
00:30:33,730 --> 00:30:34,869
And I think that's important.

883
00:30:34,869 --> 00:30:36,630
In terms of who's the
best to work with me,

884
00:30:36,630 --> 00:30:38,690
honestly, if you're
struggling with software

885
00:30:38,690 --> 00:30:40,149
of your online business,

886
00:30:40,149 --> 00:30:43,658
email marketing, online course membership,

887
00:30:43,658 --> 00:30:45,980
just general personal branding website,

888
00:30:45,980 --> 00:30:48,410
anything along these lines,
which is your website,

889
00:30:48,410 --> 00:30:50,770
that's really who I help with.

890
00:30:50,770 --> 00:30:53,000
And it could be that you don't
know where to start on that,

891
00:30:53,000 --> 00:30:54,350
or it could be that you're overwhelmed,

892
00:30:54,350 --> 00:30:55,390
or it could be that you've got it,

893
00:30:55,390 --> 00:30:56,760
and you're not super happy with it

894
00:30:56,760 --> 00:30:58,750
and you're missing certain features

895
00:30:58,750 --> 00:31:01,450
and you know you need a better system.

896
00:31:01,450 --> 00:31:04,120
That's probably the best
people to work with.

897
00:31:04,120 --> 00:31:06,387
And then I've got
educational content as well.

898
00:31:06,387 --> 00:31:10,030
But in terms of what I choose to focus on,

899
00:31:10,030 --> 00:31:13,144
I feel that where I find
a gap in the market is

900
00:31:13,144 --> 00:31:15,710
the softwares where people shy away from,

901
00:31:15,710 --> 00:31:17,468
both the consumers and the gurus,

902
00:31:17,468 --> 00:31:21,326
I think that's where if you
buy any of the big courses,

903
00:31:21,326 --> 00:31:22,700
that's the one thing

904
00:31:22,700 --> 00:31:25,084
that they're not really
helping you with so much.

905
00:31:25,084 --> 00:31:27,805
And if they are, they're just
pitching their affiliate links

906
00:31:27,805 --> 00:31:31,209
versus giving you a really
customized recommendation

907
00:31:31,209 --> 00:31:33,519
on what's best for you.

908
00:31:33,519 --> 00:31:36,490
You know, they might give
you a ClickFunnels template,

909
00:31:36,490 --> 00:31:39,313
which means you will need to sign up for

910
00:31:39,313 --> 00:31:40,400
a ClickFunnels account
using your affiliate link,

911
00:31:40,400 --> 00:31:42,347
or they'll give you all
these Kajabi templates.

912
00:31:42,347 --> 00:31:45,023
And that's all nice and
well, and they're cashing in,

913
00:31:45,023 --> 00:31:48,260
but you might not be ready
for Kajabi or ClickFunnels.

914
00:31:48,260 --> 00:31:51,840
You might need to just
get a WordPress site

915
00:31:51,840 --> 00:31:53,880
and set up a simple landing page,

916
00:31:53,880 --> 00:31:55,330
or you might need just MailerLite,

917
00:31:55,330 --> 00:31:56,880
like a simple email marketing tool

918
00:31:56,880 --> 00:31:59,509
for simple landing page, thank you page,

919
00:31:59,509 --> 00:32:04,509
and go talk to 50 people first
before even build a website.

920
00:32:04,620 --> 00:32:07,390
So my type of people is
those people who need that,

921
00:32:07,390 --> 00:32:09,459
and I'll give you
straight up advice, like,

922
00:32:09,459 --> 00:32:11,208
forget about a software,

923
00:32:11,208 --> 00:32:13,337
let's give you this coaching program,

924
00:32:13,337 --> 00:32:15,227
which is a very simple coaching program.

925
00:32:15,227 --> 00:32:19,160
Do X, Y, Z, get back to
when you're done in a week,

926
00:32:19,160 --> 00:32:21,289
then we'll talk type thing.

927
00:32:21,289 --> 00:32:23,630
- Yeah, I think that's really valuable.

928
00:32:23,630 --> 00:32:25,470
So, I mean, I know I'm
gonna be encouraging people

929
00:32:25,470 --> 00:32:27,620
to come talk to you and they
have questions about software

930
00:32:27,620 --> 00:32:28,713
because it's one of those that it's like,

931
00:32:28,713 --> 00:32:32,130
I just don't stay up to
date on all of it anymore.

932
00:32:32,130 --> 00:32:33,103
- Yeah.
- So like, yeah,

933
00:32:33,103 --> 00:32:34,360
I will be pointing people your way.

934
00:32:34,360 --> 00:32:37,050
It's like just having that
initial conversation with you

935
00:32:37,050 --> 00:32:39,771
even would be so powerful
for so many people.

936
00:32:39,771 --> 00:32:41,017
- Yeah.
- So thank you

937
00:32:41,017 --> 00:32:43,750
so much for coming on for
sharing all of your expertise

938
00:32:43,750 --> 00:32:45,240
and for letting people get to
know you a little bit more.

939
00:32:45,240 --> 00:32:46,830
This has been really great.

940
00:32:46,830 --> 00:32:48,960
- Yeah, my pleasure, my pleasure.

941
00:32:48,960 --> 00:32:49,793
(chuckles)

942
00:32:49,793 --> 00:32:50,690
- Okay, entrepreneurs,

943
00:32:50,690 --> 00:32:52,170
this is your call to take action, right?

944
00:32:52,170 --> 00:32:54,885
Join our community at etatoday.zone

945
00:32:54,885 --> 00:32:56,350
and learn how to build a business

946
00:32:56,350 --> 00:32:57,630
that enables your lifestyle

947
00:32:57,630 --> 00:32:59,440
instead of taking over your life.

948
00:32:59,440 --> 00:33:00,340
See you next time.

949
00:33:02,972 --> 00:33:06,222
(upbeat ambient music)

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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