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020 — Darius Ross American Arbitrager, Commodities Trader, Philanthropist, and Real Estate & Business Acquisition Entrepreneur

In this episode, Christina interviewed Darius Ross. He built a thriving real estate business based on the lessons he learned growing up in the struggles and urban warfare of Chicago's inner city.

He used the lessons he learned growing up in the strife, struggles, and urban warfare of Chicago's inner city to build a business empire. Darius Ross, American Arbitrager, Commodities Trader, Philanthropist, and Real Estate & Business Acquisition entrepreneur is on the show today.

Darius shares his path to success and what he overcame to find his way. He talks about how business funding with banks is much different now than it was when he first started a business and how all entrepreneurialism has benefited from those advances. As a veteran business owner, he shares how to identify talent and opportunities to optimize your returns.

Let’s look at how he did it.

Questions and Answers

00:28 What was it like growing up in Chicago’s inner city?

02:03 When did you decide you needed more for your life/something different than what was around you?

03:46 How did you decide to go the real estate route instead of architectural engineering?

05:13 What did you have to overcome in those early days (in real estate)?

06:41 What does life look like for you now? What are you doing?

07:36 Is there anything you would do differently on your journey looking back now?

11:58 What do you do? How can someone get in touch with you?

13:47 Do you have any final tips or advice you want to share?

Links and Resources

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For more entrepreneurial insight, subscribe & join our community at etatoday.zone & learn how to build a business that enables your lifestyle instead of taking over your life.

Read Full Transcript

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- Hey, busy business people.

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I'm here today with another
Entrepreneur Taking Action,

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Darius Ross.

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He built a thriving real estate business

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based on the lessons he learned growing up

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in the strife, struggles

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in urban warfare of Chicago's Inner-City.

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And I'm giving the scoop
today on how he did it.

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(upbeat music)

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So to kick things off,

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I mean, like you learned a
lot of hard lessons growing up

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in Chicago's Inner-City,
like what was that like?

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- It was, I'll make a pause there,

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it was interesting in the sense that

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this was adversity, at its best.

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Because when you're growing up
in the Inner-City of Chicago,

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what people know now is far different

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than what it was at that time.

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Because now it has now become
what is known as Chi-raq,

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over the last two decades,

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over 10,000 people who
have been murdered there.

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So that kinda gives you an
idea of we're comparing it

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to a modern day warfare.

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And even to this point,
it's still not stopped.

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I mean, you've got rival fractions

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that don't even have an
understanding what's going on.

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So at that time, at least
there was a gang code per se,

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as to how things were working out.

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So when you look at that concept

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and you look at the
violence that was happening,

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you look at how you had to go
from different territories,

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being careful the colors you wore

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and being very careful of
who you're associated with,

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and then you're gonna a Catholic school.

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So that made it all more different,

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and then I'm going to a seminary.

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So that was even more controversial.

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And then you're Catholic,
which is another controversy.

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So you're in the middle of a situation

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where everything is all different.

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And so having said that,

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you had all the dynamics
for the perfect storm

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to where either one or two
things are gonna happen.

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You really got to become
part of the enemy,

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that you're now faced with,

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or you're gonna turn around

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and do something
completely different, 360.

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So that kinda gives you the
backdrop of what was happening.

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You're looking at the global 80s

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with the crack epidemic,

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so that was another
thing that was going on.

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- That is a lot to have to overcome.

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So it's like, obviously you have a lot

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to work through growing up,

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like when did you decide that
you wanted more for your life?

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There's something needed
to be different for you

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instead of following, I guess, in the path

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of everything else around you.

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- I was actually six years old

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and I used to look out the window.

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We lived on the West side of Chicago

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and there was a building outside

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now it's called Willis Tower,
but it was the Sears Tower,

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which was the infamous sear design robots.

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And every single day I would actually,

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my mom would have a habit
of tearing my boxes down.

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So I'd take the boxes
build up the Sears Tower

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and create my own
imagination of this tower

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'cause I wanted to be in the architect,

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business, construction,
real estate and so forth.

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So that began at age six.

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So it was like always looking
at those kinds of things.

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And interestingly, in speaking enough,

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the books that came out from Donald Trump

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with the art of the deal and
all those kind of things,

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all those things shaped
my personality growing up

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and watching Forbes 400 lists.

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My dad would bring in the magazines,

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used thrown on the floor
to go for what you know.

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So Forbes, Fortune, all
these kind of things.

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So I grew with the business mindset,

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trending and playing
with stock at that time,

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the betting on stock and every single day

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watching the market.

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So this is me, so it started
out early on about six.

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- That's awesome, most
people don't even know

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what they're trying to do with their life

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by the time they hit 26 let alone six.

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- That's right, I mean, I made it so good.

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I would actually take the Sears Tower

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when one time I almost
electrocuted myself,

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I lit the tower,

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took a bulb and put the
bulb together with the wires

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that I found and spliced them,

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lit the tower up in
about two minutes later

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I was across the room
upside down (laughs).

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(indistinct) wires.
- Oh, man (laughs).

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So it was an experience.

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- Oh man, yeah, that would
be a lot of fun though.

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Like, so you kind of already
knew that real estate

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was the direction you wanted
to go, I guess, very early on.

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Well, I mean, you said got a
couple of different things.

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You said like architecture,
engineering, real estate,

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like how did you decide to
go the real estate route

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instead of architecture engineering?

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Like, how'd you make that choice?

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- At the end of the
day was a school thing,

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because at the time my father

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was making quite a bit of money,

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but my dad was one of those
interesting characters

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where he had all kinds of
things that he was doing,

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which were adverse to my best benefit.

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And so as a result school was out,

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so I had to go to city college
and after that, it was like,

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okay, I'm looking at the professors

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and I'm like, "Okay, why
are we talking about this?"

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But at the time I was
listening to the books

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about Donald Trump and all
the rest of the characters,

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the Fracks and the Durst and so forth.

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I'm like, "I can make this
kind of money in real estate."

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So you decide to get
your real estate license

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and pursue it from there.

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But nobody tells you that the
first year in real estate,

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if you don't have friends in context,

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you're gonna be broke, so
that was another eye-opener.

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So then that switched gears to being into,

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going after the acquisition of properties.

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So my first series of properties

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with three of them that I
bought, there were basically,

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if you wanna call it three of them

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that were on a Jack
league and a kickstand,

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they were so bad that
they were falling apart.

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But that's how my career
began, buying rehab properties,

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a hundred dollars down with Norwest fake.

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- Right, what other challenges

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did you have to overcome
kind of in those early days

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when you said not having
contacts in that first year,

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but I mean, I know most people
as they get into business

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or doing their own thing

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it's really those first five to 10 years,

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they're the most challenging, right?

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Like what else did you have to
overcome in those early days?

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- Being creative with cover with the bank.

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If you find out that
there's a certain thing

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that's called overdraft

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before there was overdraft
protection (laughs)

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I was using overdraft before
there was overdraft protection

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So you find out, oh, okay,

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the banks have a paycheck this week,

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okay they gotta pay it again next week.

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This is getting pretty good
until they give you a warning.

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Either you pay us or
it's gonna be a problem.

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So one of the things that I learned

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was that before they created this vehicle

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called credit lines, I
was doing credit lines

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before they created it.

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So I say that the bank
owned me a debt of gratitude

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for these creative moments.

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But that was one of those things,

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as an entrepreneur you create things

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that nobody else realized.

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I remember I actually got started on that

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because I forgot his
name, Federal Express,

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Fred, I can't think his last name.

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He was the entrepreneur that
developed Federal Express.

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And he actually bounced a check

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to get the airplanes in a few.

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I'm thinking, "Well, he can pull this off,

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I can try this out," This was in the 70s.

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So that was one of those moments

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where as an entrepreneur
you do what you gotta do

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and make payroll, you do what you gotta do

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to make it happen.

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And if you be creative the
same thing with credit card,

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you got 10 credit cards, you may use some,

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the bank doesn't know what
you're doing with them.

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So all these things play into
how you create your empire.

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Entrepreneurialism is
about hustle, about grind,

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about grit and about being creative.

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- I like that, I like that
a lot, that's pretty good.

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(laughing)

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So we've talked a lot
about kind of your past

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let's fast forward,

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like, what does life
look like for you now?

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What are you doing now?

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- Now it's about the events,

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the opportunities you get
all the toys that a trait

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that you get the ability
to hobnob with people

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that you never dreamed about,

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other than seeing the
magazines and so forth.

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Being able to be a junior
trustee of the Carnegie Hall,

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being able to be at Lincoln Center

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and be part of their
junior boards and so forth.

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And that whole concept
of places in New York

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that you ever thought about being at,

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being at the WWD forms when
there's a fashion week,

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being able to go to Arthur Ashe Stadium

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and actually sit on the ground floor,

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things that you never dreamed about

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because of that fact that when
you look at the early days,

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you can laugh about it.

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The early days when you
got the bank saying to you,

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"If you don't pay us,
you're going to jail."

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(indistinct)

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Thinking about all those
moments, that's what it's about.

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Now, it's like being able to have,

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I call it the fuck you money,

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do what you want, when
you want, where you want,

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however you want.

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Yeah, that's where it's at now.

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- I like that.

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Now, I mean, is there anything
that you would do differently

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looking back on your journey,

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like to get you where you are now?

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- I say this is a very
important thing for parents

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of potential entrepreneurs,
this is very important.

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Understand that the kid
that's very mischievous,

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or is doing somewhat of a
criminal activity that it seems,

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that kid is a fringe kid for genius.

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And sometimes you have to
guide them in the right manner,

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because it's very important as a parent,

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'cause my parents didn't
necessarily realize

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that I was mischievous,

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but that should have been
guided just a little differently

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because they just didn't
understand that path.

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So it was like always
trying to figure out,

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you've got something going on,

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whether it was the painting pool operation

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that you had going on, whether
it was a point of operation,

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seminary that you're selling to the guys.

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Well, listen, I got these tapes,

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I got these hot tapes or
whatever the case may be.

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You've gotta be able to guide that kid.

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Now for those junior entrepreneurs

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or those want to be entrepreneurs

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the thing that I understand that it is,

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this is not a thing that
you just enter into for fun,

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it's a lifestyle.

239
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You have to focus your life around this,

240
00:08:40,070 --> 00:08:42,840
which means there's gonna
be less dating, less fun,

241
00:08:42,840 --> 00:08:44,270
less opportunities that you wanna do,

242
00:08:44,270 --> 00:08:45,610
because that comes at the end.

243
00:08:45,610 --> 00:08:48,800
There's no instant gratification,
it comes with time.

244
00:08:48,800 --> 00:08:51,070
But you have to be about
the grind and hustle.

245
00:08:51,070 --> 00:08:53,030
And in that hustle, it's
not an illegal hustle.

246
00:08:53,030 --> 00:08:54,730
It's just being able to save yourself.

247
00:08:54,730 --> 00:08:56,253
Whatever comes at you, you're
prepared for, to deal with

248
00:08:56,253 --> 00:08:58,203
then you can roll with.

249
00:08:59,317 --> 00:09:00,430
- I like that, yeah,

250
00:09:00,430 --> 00:09:02,040
I would definitely agree with that a lot.

251
00:09:02,040 --> 00:09:02,970
Like being an entrepreneur,

252
00:09:02,970 --> 00:09:04,560
it does kind of flip it a little bit.

253
00:09:04,560 --> 00:09:07,640
If you worked a normal job, the
whole idea is you clock out,

254
00:09:07,640 --> 00:09:09,610
you go home, you have your life,

255
00:09:09,610 --> 00:09:12,980
then eventually you retire,
but you work a lot longer.

256
00:09:12,980 --> 00:09:17,050
And entrepreneurs it's like,
we kind of retire earlier.

257
00:09:17,050 --> 00:09:21,350
We don't have to work as
long for as long (laughs)

258
00:09:21,350 --> 00:09:24,260
but we give up those
early days, you really do.

259
00:09:24,260 --> 00:09:25,350
- That's right, and that sometimes

260
00:09:25,350 --> 00:09:27,870
it's not a year or two years,

261
00:09:27,870 --> 00:09:29,280
sometimes you're facing and fighting

262
00:09:29,280 --> 00:09:31,180
for the same dream 10 years later.

263
00:09:31,180 --> 00:09:32,813
And everybody's going, "Well
just stop, well, just stop,"

264
00:09:32,813 --> 00:09:34,650
And you're like, "No, no, no, I see it,

265
00:09:34,650 --> 00:09:36,760
the light still in your vision."

266
00:09:36,760 --> 00:09:38,420
And sometimes at the 10th year,

267
00:09:38,420 --> 00:09:41,250
when you say all else has
failed, you get that phone call,

268
00:09:41,250 --> 00:09:42,083
it's a client.

269
00:09:43,680 --> 00:09:44,640
It opened up.

270
00:09:44,640 --> 00:09:46,283
But it was nine years before then

271
00:09:46,283 --> 00:09:50,570
that you were saying,
"3,968 days, I failed."

272
00:09:50,570 --> 00:09:53,013
You didn't fail, you just
didn't stay in it long enough.

273
00:09:53,991 --> 00:09:55,520
- Yeah, my kids are just now starting

274
00:09:55,520 --> 00:09:57,940
to have that realization
as they move into adulthood

275
00:09:57,940 --> 00:09:59,680
and they started working with me,

276
00:09:59,680 --> 00:10:01,543
my son, the other day, he was like,

277
00:10:01,543 --> 00:10:03,670
"You know mom, I get it now."

278
00:10:03,670 --> 00:10:05,610
And it's like, thank you (laughs).

279
00:10:07,740 --> 00:10:11,170
- That's right, 18 and
under they didn't catch it.

280
00:10:11,170 --> 00:10:12,982
- Yeah, he ended up
being a little different.

281
00:10:12,982 --> 00:10:15,010
So it's like, speaking of
raising your kids different.

282
00:10:15,010 --> 00:10:17,950
I mean, he finished up his
10th grade year of high school

283
00:10:17,950 --> 00:10:20,520
and he's like, "Mom, I'm
not learning anything,

284
00:10:20,520 --> 00:10:22,320
do I have to do this for two more years?"

285
00:10:22,320 --> 00:10:23,477
I was like, "Well, I mean," He's like,

286
00:10:23,477 --> 00:10:24,660
"What other options are there?"

287
00:10:24,660 --> 00:10:26,410
And it's like, "Well, I
mean, there are options,

288
00:10:26,410 --> 00:10:27,243
you can get your GED,

289
00:10:27,243 --> 00:10:29,220
you can go ahead and go out in the world."

290
00:10:29,220 --> 00:10:30,279
I was like, "You need to prove to me

291
00:10:30,279 --> 00:10:32,030
that you're gonna do the work."

292
00:10:32,030 --> 00:10:34,490
So he did, he spent the
summer learning and training

293
00:10:34,490 --> 00:10:35,330
and doing stuff.

294
00:10:35,330 --> 00:10:37,690
And he put the time in and he
taught himself to do stuff.

295
00:10:37,690 --> 00:10:39,340
He actually edits our podcast episodes,

296
00:10:39,340 --> 00:10:40,760
and he taught himself to do all that.

297
00:10:40,760 --> 00:10:44,860
And so I let him do it, I
mean, he just finished his GED,

298
00:10:44,860 --> 00:10:46,710
he graduated with honors
in the GED program,

299
00:10:46,710 --> 00:10:48,090
which I didn't even know was a thing.

300
00:10:48,090 --> 00:10:50,500
- Well, that shows you how gifted he was.

301
00:10:50,500 --> 00:10:52,100
- Yep, so he did that.

302
00:10:52,100 --> 00:10:54,310
He just decided he was
gonna fast forward his life

303
00:10:54,310 --> 00:10:57,090
by two years and he had thought it through

304
00:10:57,090 --> 00:11:01,050
and he presented it well,
and it's like, okay.

305
00:11:01,050 --> 00:11:04,540
Non-traditional but there you go.

306
00:11:04,540 --> 00:11:06,227
So it's like, I agree with you completely

307
00:11:06,227 --> 00:11:08,740
you do kinda have to think about it

308
00:11:08,740 --> 00:11:09,970
a little differently sometimes

309
00:11:09,970 --> 00:11:12,090
when you get a kid doing something weird.

310
00:11:12,090 --> 00:11:13,890
- Yeah, 'cause every
kid's not a four year kid

311
00:11:13,890 --> 00:11:17,520
for $300,000 in debt, in my industry,

312
00:11:17,520 --> 00:11:19,650
construction is not a bad thing.

313
00:11:19,650 --> 00:11:21,890
Whether you're a plumber,
pipelayer or anything else

314
00:11:21,890 --> 00:11:22,723
at the end of the day

315
00:11:22,723 --> 00:11:23,920
that's still a hundred
thousand dollars salary

316
00:11:23,920 --> 00:11:26,370
minus the debt, most
kids aren't getting that.

317
00:11:26,370 --> 00:11:27,750
Now you don't have the debt,

318
00:11:27,750 --> 00:11:29,060
so you can be handy with your hands

319
00:11:29,060 --> 00:11:30,910
and you don't have to
deal with all the stress

320
00:11:30,910 --> 00:11:31,743
that goes on it.

321
00:11:31,743 --> 00:11:33,860
You can create your own
business with your own hours.

322
00:11:33,860 --> 00:11:36,040
- Yeah, there's so many
ways to learn nowadays,

323
00:11:36,040 --> 00:11:37,730
but it's like, you just
don't have to go to college

324
00:11:37,730 --> 00:11:38,690
for most things.

325
00:11:38,690 --> 00:11:41,440
I mean, there is obviously
like doctors and lawyers

326
00:11:41,440 --> 00:11:42,960
and stuff like that,
there is some schooling,

327
00:11:42,960 --> 00:11:45,420
but most things nowadays, I mean,

328
00:11:45,420 --> 00:11:47,730
he taught himself how
to do stuff in minutes

329
00:11:47,730 --> 00:11:50,430
that you would have had to
do two years of school for,

330
00:11:51,271 --> 00:11:54,550
it's like, it's just, it's
a new world, so I love it.

331
00:11:54,550 --> 00:11:56,510
So like, I wanna give you a chance

332
00:11:56,510 --> 00:11:57,760
to kind of tell our
audience a little bit more

333
00:11:57,760 --> 00:12:00,160
about your businesses
and what you do nowadays.

334
00:12:00,160 --> 00:12:03,170
Like, tell us about that,
like what do you do?

335
00:12:03,170 --> 00:12:04,970
How can someone get in touch with you?

336
00:12:04,970 --> 00:12:07,520
- It is real estate and
business acquisition.

337
00:12:07,520 --> 00:12:10,390
So currently now I'm
creating what is going to be,

338
00:12:10,390 --> 00:12:11,477
this is another one of those moments

339
00:12:11,477 --> 00:12:13,180
when I say about the dream.

340
00:12:13,180 --> 00:12:15,357
I've been working on this
process of the construction

341
00:12:15,357 --> 00:12:18,560
and real estate industry and
realizing how fragmented it is.

342
00:12:18,560 --> 00:12:20,310
So my goal now is to create
a hundred billion dollars

343
00:12:20,310 --> 00:12:22,860
in real estate and
construction conglomerate.

344
00:12:22,860 --> 00:12:25,130
That's based upon the six continents

345
00:12:25,130 --> 00:12:26,200
and being able to deal

346
00:12:26,200 --> 00:12:27,970
with all the major
infrastructure projects,

347
00:12:27,970 --> 00:12:29,610
that gonna be going on in Africa,

348
00:12:29,610 --> 00:12:30,790
particularly in India,

349
00:12:30,790 --> 00:12:32,680
because we now have the African continent

350
00:12:32,680 --> 00:12:35,970
with 4 billion people, lack
of housing, lack of roads,

351
00:12:35,970 --> 00:12:38,170
lack of railways, lack of
transport and so forth.

352
00:12:38,170 --> 00:12:39,640
That's a huge market.

353
00:12:39,640 --> 00:12:41,190
So I'm looking at capitalizing there,

354
00:12:41,190 --> 00:12:42,950
in addition to the fact
that same thing with India

355
00:12:42,950 --> 00:12:45,400
and the whole Pakistan, so
for the area in East Asia.

356
00:12:45,400 --> 00:12:46,710
So that's a huge market.

357
00:12:46,710 --> 00:12:48,770
So with the new population,

358
00:12:48,770 --> 00:12:51,030
what the world is expecting
in those emerging countries

359
00:12:51,030 --> 00:12:53,830
in the next 25 years,

360
00:12:53,830 --> 00:12:55,170
you're looking at potentially speaking,

361
00:12:55,170 --> 00:12:57,450
probably another four or 5 billion people

362
00:12:57,450 --> 00:12:59,120
that will have no place to stay,

363
00:12:59,120 --> 00:13:00,660
so that's part of the goal now.

364
00:13:00,660 --> 00:13:02,210
So now the issue of the hour is,

365
00:13:02,210 --> 00:13:04,750
is now transcending and
actually setting up operations

366
00:13:04,750 --> 00:13:07,660
in those countries and
beginning the transition

367
00:13:07,660 --> 00:13:11,460
of setting up operations
there while COVID is going on,

368
00:13:11,460 --> 00:13:13,100
having that downtime,
and getting in there,

369
00:13:13,100 --> 00:13:15,730
and then in the same token,
growing it from there.

370
00:13:15,730 --> 00:13:16,760
So through acquisition

371
00:13:16,760 --> 00:13:19,640
and/or the training of lot workers here.

372
00:13:19,640 --> 00:13:21,320
Now as far as getting contacting,

373
00:13:21,320 --> 00:13:25,240
they can get in contact with
me, my site is dariusaross.com.

374
00:13:25,240 --> 00:13:26,417
So that's a new site we've got coming up.

375
00:13:26,417 --> 00:13:28,130
And so they like my rhino on there,

376
00:13:28,130 --> 00:13:30,150
'cause the rhino was my mascot,

377
00:13:30,150 --> 00:13:32,533
tough and hungry and he's unstop.

378
00:13:33,738 --> 00:13:36,090
- I like that (laughs).

379
00:13:36,090 --> 00:13:37,040
- It was rhino man.

380
00:13:39,310 --> 00:13:40,250
- I like that a lot, man.

381
00:13:40,250 --> 00:13:42,010
Yeah, you've definitely got
some challenges coming up

382
00:13:42,010 --> 00:13:43,420
for you with COVID and everything

383
00:13:43,420 --> 00:13:45,510
and trying to conquer all that.

384
00:13:45,510 --> 00:13:48,490
But it sounds like you definitely
know how to get stuff done

385
00:13:48,490 --> 00:13:49,343
when you need to.

386
00:13:51,240 --> 00:13:53,800
Do you have any final tips or
advice that you wanna share?

387
00:13:53,800 --> 00:13:55,830
Like most of our audience is entrepreneurs

388
00:13:55,830 --> 00:13:58,510
that are working on kind of
scaling up their business

389
00:13:58,510 --> 00:14:00,940
and getting to that dream lifestyle.

390
00:14:00,940 --> 00:14:03,240
Like you think you're
gonna share with them.

391
00:14:03,240 --> 00:14:04,330
- One of the most important things

392
00:14:04,330 --> 00:14:05,820
is to understand your skillset.

393
00:14:05,820 --> 00:14:08,470
Not everyone is capable of everything.

394
00:14:08,470 --> 00:14:10,000
So have the right team.

395
00:14:10,000 --> 00:14:11,540
As you mentioned about your
son being in your team,

396
00:14:11,540 --> 00:14:13,250
have the right team members

397
00:14:13,250 --> 00:14:15,160
that actually understand your vision,

398
00:14:15,160 --> 00:14:17,800
'cause that was one of the
biggest things that I failed

399
00:14:17,800 --> 00:14:20,330
and failed miserably
at the very beginning.

400
00:14:20,330 --> 00:14:23,800
The wrong team members will
cost you lots and lots of money

401
00:14:23,800 --> 00:14:25,420
because they will go
along with the paycheck

402
00:14:25,420 --> 00:14:28,750
versus they have the
interest vested in the dream.

403
00:14:28,750 --> 00:14:30,190
And so one of the things I say to you,

404
00:14:30,190 --> 00:14:32,320
you must ask on the interview,

405
00:14:32,320 --> 00:14:34,550
point blank, what purpose do you serve?

406
00:14:34,550 --> 00:14:35,560
So they ask them right off the bat,

407
00:14:35,560 --> 00:14:36,940
what purpose do you serve?

408
00:14:36,940 --> 00:14:39,610
If they go blank faced on
you, show them the door

409
00:14:39,610 --> 00:14:41,630
because you already know
what you're dealing with.

410
00:14:41,630 --> 00:14:43,190
If they come back with you with a strong,

411
00:14:43,190 --> 00:14:46,230
solid answer and back it up
with facts, you can hire them.

412
00:14:46,230 --> 00:14:48,260
But that's one of the
most important things,

413
00:14:48,260 --> 00:14:51,390
understand your team and your skillset.

414
00:14:51,390 --> 00:14:52,930
And then the last thing of it is,

415
00:14:52,930 --> 00:14:54,350
is being able to appreciate your vision

416
00:14:54,350 --> 00:14:55,860
it's not gonna happen overnight.

417
00:14:55,860 --> 00:14:58,420
It's gonna take time, it's
gonna have to take the patience

418
00:14:58,420 --> 00:14:59,860
and there's no instant gratification.

419
00:14:59,860 --> 00:15:03,040
And even when you get the
money, you're still struggling

420
00:15:03,040 --> 00:15:04,990
because it's struggle to the next tier.

421
00:15:06,330 --> 00:15:07,756
- Yeah, I like that.

422
00:15:07,756 --> 00:15:10,770
The whole, like I call it superpowers.

423
00:15:10,770 --> 00:15:12,330
So one of the things I teach people a lot,

424
00:15:12,330 --> 00:15:14,140
I'm actually launching an IDD program

425
00:15:14,140 --> 00:15:16,414
called super powers and to sales,

426
00:15:16,414 --> 00:15:18,120
I mean, that's a core piece of it,

427
00:15:18,120 --> 00:15:22,220
is you really have to
understand what your skillset is

428
00:15:22,220 --> 00:15:23,053
and focus on that.

429
00:15:23,053 --> 00:15:25,580
Even if your business does
a whole bunch of things,

430
00:15:25,580 --> 00:15:28,190
there's a whole pathway into
your business if you focus

431
00:15:28,190 --> 00:15:30,220
on what you do really well,

432
00:15:30,220 --> 00:15:32,550
and then go out and own that expertise.

433
00:15:32,550 --> 00:15:37,010
Go write your book, go put out
content, go answer questions,

434
00:15:37,010 --> 00:15:38,630
get on stages, give presentations

435
00:15:38,630 --> 00:15:40,850
and own that thing you do really well

436
00:15:40,850 --> 00:15:43,190
and use that to help grow your business

437
00:15:43,190 --> 00:15:46,690
and drive more revenue and
build up the team around you

438
00:15:46,690 --> 00:15:48,440
that does the parts you don't like to do,

439
00:15:48,440 --> 00:15:50,750
or that you're not as good at doing.

440
00:15:50,750 --> 00:15:52,850
'Cause I feel like not like
to do is really important,

441
00:15:52,850 --> 00:15:53,770
if you don't like to do it,

442
00:15:53,770 --> 00:15:54,930
you're not gonna do it as well

443
00:15:54,930 --> 00:15:57,593
as the person you could
hire that loves to do it.

444
00:15:58,495 --> 00:15:59,470
- And the other thing
I want to add to that

445
00:15:59,470 --> 00:16:00,673
is compensate them well.

446
00:16:02,120 --> 00:16:03,867
We as entrepreneurs
going in things saying,

447
00:16:03,867 --> 00:16:05,410
"We're gonna cut corners,"

448
00:16:05,410 --> 00:16:07,700
Your best team members
that do the best jobs,

449
00:16:07,700 --> 00:16:09,634
compensate them well, because,

450
00:16:09,634 --> 00:16:11,170
- You don't wanna loss them.
- (indistinct) the distance

451
00:16:11,170 --> 00:16:12,650
that's right.

452
00:16:12,650 --> 00:16:15,663
- Yeah, I interviewed
another lady again, Jen girl,

453
00:16:16,660 --> 00:16:18,720
but she's doing some
really amazing things.

454
00:16:18,720 --> 00:16:21,610
And she pays all of her
workers living wages,

455
00:16:21,610 --> 00:16:23,130
living full-time wages

456
00:16:23,130 --> 00:16:26,313
and will not let them work more
than 25 to 30 hours a week,

457
00:16:27,720 --> 00:16:28,770
which is genius.

458
00:16:28,770 --> 00:16:31,320
Like I hadn't thought about
it, but the way she does it,

459
00:16:31,320 --> 00:16:34,370
she's in a financial sector, she's a CFO.

460
00:16:34,370 --> 00:16:37,250
It's just really cool
the way she goes about it

461
00:16:37,250 --> 00:16:39,180
and what it allowed her to do

462
00:16:39,180 --> 00:16:41,000
that I think a lot of
people don't think of,

463
00:16:41,000 --> 00:16:42,610
is it allowed her to scale.

464
00:16:42,610 --> 00:16:44,430
She hasn't clocked their time

465
00:16:44,430 --> 00:16:48,270
and once she sees them
consistently going like 30, 35,

466
00:16:48,270 --> 00:16:50,980
they've got the bandwidth
to work a little bit more

467
00:16:50,980 --> 00:16:54,010
so that she can, while she
brings the next person on.

468
00:16:54,010 --> 00:16:56,660
So she has two, three people
that are working more,

469
00:16:56,660 --> 00:16:58,220
now at another personnel.

470
00:16:58,220 --> 00:17:02,090
A lot of times we push people
into work in 45, 50 hour weeks

471
00:17:02,090 --> 00:17:04,410
because we have that overflow
before we hire someone.

472
00:17:04,410 --> 00:17:06,350
So it gave her a buffer.

473
00:17:06,350 --> 00:17:08,030
And I mean, those people
are never gonna leave her

474
00:17:08,030 --> 00:17:12,570
'cause where else are you gonna,
you can have them for ages.

475
00:17:12,570 --> 00:17:14,630
So it was really smart, it
was a really cool interview.

476
00:17:14,630 --> 00:17:17,220
I've been interviewing so
many young kids, I feel old.

477
00:17:17,220 --> 00:17:19,600
I'm only 38 now making me feel old,

478
00:17:19,600 --> 00:17:23,370
I'm interviewing these
like 24, 26-year-old kids

479
00:17:23,370 --> 00:17:26,369
that are just doing
like things that people

480
00:17:26,369 --> 00:17:28,224
that have been in
business for 20, 30 years

481
00:17:28,224 --> 00:17:32,070
haven't thought of, it's
truly an eye-opener.

482
00:17:32,070 --> 00:17:34,010
- It's interesting,
now, like I said, at 56,

483
00:17:34,010 --> 00:17:36,547
see, I think even from your
vantage point and saying,

484
00:17:36,547 --> 00:17:40,200
"I'm 18 years on you,"
The vehicles and the tools

485
00:17:41,210 --> 00:17:44,310
that were given to your
generation, weren't there for mine.

486
00:17:44,310 --> 00:17:47,610
It's like the mobile phone,
we began the mobile phone,

487
00:17:47,610 --> 00:17:49,900
but we didn't understand
the use of it, right?

488
00:17:49,900 --> 00:17:51,630
The whole absence so forth.

489
00:17:51,630 --> 00:17:55,230
And that generation now
they've grown up with the apps.

490
00:17:55,230 --> 00:17:57,190
So it makes things so
easy, we didn't have that.

491
00:17:57,190 --> 00:17:58,160
We had the encyclopedia,

492
00:17:58,160 --> 00:17:59,740
there was no such thing
as going to an app,

493
00:17:59,740 --> 00:18:00,573
it's like, oh, okay.

494
00:18:00,573 --> 00:18:02,285
- I'm in that weird
little, I think what is it?

495
00:18:02,285 --> 00:18:04,910
They call me an elder millennial I believe

496
00:18:04,910 --> 00:18:07,860
because like I grew up with,
we didn't have computers

497
00:18:07,860 --> 00:18:11,170
in our houses until I
was like, late teens.

498
00:18:11,170 --> 00:18:13,620
So I didn't have a phone until
I was an adult and had kids.

499
00:18:13,620 --> 00:18:15,213
I had a pager in high school,

500
00:18:16,366 --> 00:18:18,500
and it's like, we had dial up internet

501
00:18:18,500 --> 00:18:20,220
so at that time was like, right that,

502
00:18:20,220 --> 00:18:24,220
like I still understand, like
I had a set of encyclopedias

503
00:18:24,220 --> 00:18:26,390
that's how I move stuff up.

504
00:18:26,390 --> 00:18:28,120
So it's like, I still love like the fact

505
00:18:28,120 --> 00:18:30,980
that you can ask Google questions
to get answers is amazing.

506
00:18:30,980 --> 00:18:33,510
I have Google smart speakers
all through my house.

507
00:18:33,510 --> 00:18:34,830
I think it's great.

508
00:18:34,830 --> 00:18:36,520
The kids won't even bother to Google stuff

509
00:18:36,520 --> 00:18:37,830
most of the time, they're
like, I don't know.

510
00:18:37,830 --> 00:18:40,600
It's like they know the information there,

511
00:18:40,600 --> 00:18:45,600
so they don't seek it, it's
such a weird little shift,

512
00:18:46,020 --> 00:18:48,520
it's like me, we didn't
know stuff back then

513
00:18:48,520 --> 00:18:51,610
you'd argue with people
left and right about things.

514
00:18:51,610 --> 00:18:53,200
It's like, you didn't know,

515
00:18:53,200 --> 00:18:55,750
you might remember and go
check out a book in the library

516
00:18:55,750 --> 00:18:58,170
the next day to get the answer
and prove someone wrong.

517
00:18:58,170 --> 00:19:00,083
You could just look that up (laughs).

518
00:19:02,680 --> 00:19:03,720
Different world, yeah.

519
00:19:03,720 --> 00:19:05,780
But it's great, I love
how you're talking about,

520
00:19:05,780 --> 00:19:08,130
how to treat the younger generation.

521
00:19:08,130 --> 00:19:12,400
'Cause I mean, they're a different
breed of people coming up

522
00:19:12,400 --> 00:19:14,780
and it's been really cool.

523
00:19:14,780 --> 00:19:16,670
I've been interviewing people
on both sides of the spectrum

524
00:19:16,670 --> 00:19:21,633
and it's just like,
Oh, (laughs) inspiring.

525
00:19:23,330 --> 00:19:25,860
But yeah, thank you so much
for doing this with me today.

526
00:19:25,860 --> 00:19:27,450
And then we're right at
about our 20 minute mark,

527
00:19:27,450 --> 00:19:28,780
which is where I try and keep this,

528
00:19:28,780 --> 00:19:30,963
so people can listen to
them and get the value.

529
00:19:33,260 --> 00:19:35,250
Well, you know technology so I'm gonna.

530
00:19:35,250 --> 00:19:37,464
- (laughs) No worries.

531
00:19:37,464 --> 00:19:39,360
- So we'll get to conquer something new

532
00:19:39,360 --> 00:19:41,330
because I don't think
that has happened before

533
00:19:41,330 --> 00:19:44,450
my internet just went whoop,
right at the end of it.

534
00:19:44,450 --> 00:19:46,060
- It happens, I had the same problem.

535
00:19:46,060 --> 00:19:47,870
- Apple will have some fun figuring out

536
00:19:47,870 --> 00:19:50,700
how to make that work, but
I know we'll get there.

537
00:19:50,700 --> 00:19:53,333
So we'll leave it in because that is life.

538
00:19:54,260 --> 00:19:56,660
- There you go, it's not
an issue, I understand.

539
00:19:58,790 --> 00:20:00,840
- Oh man, nowadays, isn't that the truth?

540
00:20:02,570 --> 00:20:04,410
Like trying to get
technology to do anything

541
00:20:04,410 --> 00:20:06,103
when you're trying to
do something important.

542
00:20:06,103 --> 00:20:07,480
- Yeah, that's one of those things,

543
00:20:07,480 --> 00:20:08,360
we still haven't mastered

544
00:20:08,360 --> 00:20:11,686
the low orbiting satellites yet.

545
00:20:11,686 --> 00:20:13,390
- I know, or, you know,
we're waiting on Google

546
00:20:13,390 --> 00:20:15,710
to get the balloon internet

547
00:20:15,710 --> 00:20:19,440
or they've had so many weird
ideas for getting internet out

548
00:20:19,440 --> 00:20:22,690
to places where they don't
have good high-speed internet.

549
00:20:22,690 --> 00:20:23,970
It has been,

550
00:20:23,970 --> 00:20:26,370
like I'm right at the verge
of high-speed internet.

551
00:20:26,370 --> 00:20:30,237
Like we have EPB here in
like the Chattanooga Area

552
00:20:30,237 --> 00:20:33,530
and it's like the fastest
internet in the United States,

553
00:20:33,530 --> 00:20:36,640
but it stops at the bottom of my hill.

554
00:20:36,640 --> 00:20:38,990
And I have to use Comcast
at my house (laughs).

555
00:20:40,760 --> 00:20:43,850
The good internet is within
eyesight down the hill,

556
00:20:43,850 --> 00:20:45,400
but it doesn't come into my neighborhood.

557
00:20:45,400 --> 00:20:47,560
- Well, so you don't even
have a switching station

558
00:20:47,560 --> 00:20:49,093
that brings it up then?

559
00:20:49,093 --> 00:20:51,670
- Mmm-mm, now we're stuck with Comcast.

560
00:20:51,670 --> 00:20:54,000
I think they told me I
can pay an exorbitant rate

561
00:20:54,000 --> 00:20:56,460
and get fiber ran up here.

562
00:20:56,460 --> 00:21:01,460
Like fiber literally goes to
my mailbox and not to my house.

563
00:21:02,170 --> 00:21:04,560
- 'Cause I had to do the
T1 line so I understand.

564
00:21:04,560 --> 00:21:07,020
- Yep, so I think they're
trying to make me get that way,

565
00:21:07,020 --> 00:21:08,880
my Internet's been blinky here lately,

566
00:21:08,880 --> 00:21:10,478
so I think that's what they're going for.

567
00:21:10,478 --> 00:21:13,950
So yeah, we need to Google
to get those balloons go.

568
00:21:13,950 --> 00:21:15,800
And they were doing balloon internet.

569
00:21:17,060 --> 00:21:19,600
There was the weirdest thing
they did flushable internet

570
00:21:19,600 --> 00:21:21,070
at one point, like you can look it up

571
00:21:21,070 --> 00:21:24,020
they were like flushing
it down the toilets,

572
00:21:24,020 --> 00:21:26,130
which is just the craziest thing.

573
00:21:26,130 --> 00:21:27,610
- That's it.

574
00:21:27,610 --> 00:21:29,287
- We're just waiting on
Google to take over the world,

575
00:21:29,287 --> 00:21:30,393
that's all it is.

576
00:21:32,320 --> 00:21:34,817
- Apple's got the clothes,
they have everything else.

577
00:21:34,817 --> 00:21:36,830
- Oh, I know Apple's
working on it right now.

578
00:21:36,830 --> 00:21:39,620
I know they made some
changes that has rocked most

579
00:21:39,620 --> 00:21:40,910
of the marketing community.

580
00:21:40,910 --> 00:21:43,660
It's basically made
Facebook not work anymore.

581
00:21:43,660 --> 00:21:45,799
Like Facebook ads don't work anymore.

582
00:21:45,799 --> 00:21:48,020
And then they just turned something on

583
00:21:48,020 --> 00:21:49,120
that even I'm seeing the other day.

584
00:21:49,120 --> 00:21:51,110
'Cause usually I don't muck around

585
00:21:51,110 --> 00:21:53,390
and a lot of those little sandboxes,

586
00:21:53,390 --> 00:21:55,740
and they did something with email

587
00:21:55,740 --> 00:21:58,030
and even I'm noticing
now that email open rates

588
00:21:58,030 --> 00:22:00,440
and click through rates and
stuff are starting to go down

589
00:22:00,440 --> 00:22:02,700
they just turned it on I think Monday,

590
00:22:02,700 --> 00:22:06,160
was gonna turn on, absolutely crazy.

591
00:22:06,160 --> 00:22:07,640
I mean, I get it for data privacy,

592
00:22:07,640 --> 00:22:10,140
but it kind of makes me wonder
what is it gonna look like

593
00:22:10,140 --> 00:22:12,560
when the internet can't
tailor itself to you anymore

594
00:22:12,560 --> 00:22:14,940
because you've locked out everything.

595
00:22:14,940 --> 00:22:17,693
I kind of like the internet
tailor itself to me.

596
00:22:19,401 --> 00:22:21,320
- That it, welcome to the box.

597
00:22:21,320 --> 00:22:22,630
- Yep, that's it.

598
00:22:22,630 --> 00:22:24,590
Oh, man, well, thank you
so much for coming on

599
00:22:24,590 --> 00:22:26,256
and doing this with me today.
- My pleasure.

600
00:22:27,300 --> 00:22:29,090
- This was just, this
was great, I love it.

601
00:22:29,090 --> 00:22:31,770
So thank you so, so, so much.

602
00:22:31,770 --> 00:22:34,390
And to all of our audience
today, like entrepreneurs,

603
00:22:34,390 --> 00:22:35,990
this is your call to take action, right?

604
00:22:35,990 --> 00:22:39,020
To take some of this advice
that you've learned today

605
00:22:39,020 --> 00:22:40,765
from Darius and from
a lot of other experts

606
00:22:40,765 --> 00:22:43,670
and join our community at etatoday.zone

607
00:22:43,670 --> 00:22:44,780
and learn how to build a business

608
00:22:44,780 --> 00:22:46,010
that enables your lifestyle

609
00:22:46,010 --> 00:22:49,143
instead of taking over
your life, bye guys.

610
00:22:50,862 --> 00:22:53,445
(upbeat music)

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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