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021 — Investing in Yourself to Become Successful with Ryan Braves

Ryan Braves went from owning four businesses and having a successful life to losing it all after making some common business mistakes.

On the show today is Ryan Braves, founder of ASCENSION, a company focused on building better men and helping married businessmen and entrepreneurs grow their businesses without neglecting their families.

Ryan shares his story of how he got to where he is today in his life and career. He shares all of the mistakes he made along the way and the things he got right. Ryan also offers his greatest advice for success— to invest in yourself.

Questions and Answers

  • You said you slept in your car while you were going through school — tell us a little bit about that experience — how do think that helped you on your journey?
  • You also shared that you had 4 different businesses by the age of 28 — what were they?
  • And then you lost everything just a couple of years later — how did that happen?
  • And you’ve obviously rebuilt from that — what did you do differently this time?
  • Do you have any final advice or tips that you’d like to share with our audience?
  • Tell us more about who you like to work with, how you can help them, and where they can find you.

Links and Resources

Join ETA for Free

For more entrepreneurial insight, subscribe & join our community at etatoday.zone & learn how to build a business that enables your lifestyle instead of taking over your life.

Read Full Transcript

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- Hey, busy business people.

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I am here today with another
Entrepreneur Taking Action,

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Ryan Braves.

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He has gone through some struggles

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to get to where he is today,

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including living out of his
car and then losing everything

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at the age of 30 and having to rebuild.

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I'm going to find out how
he turned it all around,

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so stay tuned.

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(upbeat music)

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Okay so to kick things off,

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now you said you slept in your car

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while you were going through school

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so share a little bit
about that experience

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and kind of how that
helped you on your journey.

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Like what were the
learning moments in that?

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- Yeah, so it's really funny.

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Typically when kids are in
college, when I was in college,

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most of my classmates and
friends were really excited

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when you'd finish the semester,

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'cause they would go home and
hang out with their friends.

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For me, I was like, oh, I'm
getting kicked out of my dorm,

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which means I had to go
live in my car for the break

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and then figure out what
to do every single day.

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So it was a little bit of a,

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yeah, I'm glad the semester's over,

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but oh shit it's going to be
really cold for the next month,

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month and a half while
I'm sleeping in this car.

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So it was a really interesting place.

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So the reason why that happened is because

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I grew up in a really rough home.

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My mother was an alcoholic, drug abuser,

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and she was married to my stepfather

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who once she got kicked out of the house

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because her drug abuse
got really, really bad.

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He said to himself,
after a period of time,

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I'm going to get remarried and he did.

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And he and his new wife and
I didn't get along at all.

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So he looked himself in the
mirror one day he's like,

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this is not my kid, this
is not my responsibility,

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so this is no longer going to be a thing.

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So he was like, hey,
you're out on your own.

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So then I had to make up a decision.

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And it was like, can I
afford to get an apartment

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and figure out how to get a job?

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Or do I go to school?

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I just had this thing in my head that

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I think going to school
might be a better path,

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I really didn't know.

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But I just heard that you need a degree

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to be able to do X, Y, Z.

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So I did that, so I forewent
the apartment needless to say,

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so that's how that was happening.

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- Oh yeah, I know how that goes.

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It's like I had similar thing.

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My parents kicked me out of
the house on my 17th birthday.

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- Sure.

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- And thankfully I had a guy that

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I had barely known for like about a month,

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but he turned out not to be a bad guy

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and he let me move in with him and yeah.

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Same kind of thing, did the school thing.

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- Yeah.
- Had the kids,

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fought through all that, like made it work

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because school was how you're
supposed to do it, you know?

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That's the path you're
supposed to go, right?

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I love that that's changing

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for people nowadays.
- Oh it definitely is,

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for sure, for sure.
- So like,

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so I know that you went from
that, so that was your life.

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And then by the time you were 28,

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you had four different businesses.

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What did that look like?

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And what kind of businesses did you start?

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- Yeah, so just to go
back, for me growing up,

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my biological father he had
clinical bipolar disorder

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and manic depressive disorder

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and he was in and out of
prison on a regular basis.

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So for me, I had the chaotic,
you know, stuff with my mother

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and then the chaotic stuff with my father

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and always having financial problems.

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So for me, I was like, okay,
I don't ever want to do that.

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And I'll never forget my
father promised me that,

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I loved baseball.

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So my father promised me

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that we we're going to go down to Florida,

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we grew up in New York,

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that we're gonna go down to Florida

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for Yankee spring training.

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And it was like a week
before we're going to go

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and I was super excited
and I told all my friends

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that I was going down for
Yankee spring training.

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And I remember him saying
to me, hey, listen,

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we can't go because I
don't have the money.

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I have to pay someone back.

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And I'll never forget I
was sitting on my steps

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in that moment, I was like,
okay, that'll never be me.

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That'll never be me.

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So all through school, right?

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And I had multiple jobs
and I was always hustling

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and trying to figure out
the next thing I was,

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I literally worked probably
30 to 40 hours a week

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while I was in school.

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So when I graduated school,
I just continued that.

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I had a health and wellness business.

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I owned real estate properties.

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I was then involved with a
cosmetic med spa franchise.

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Then I had four different like

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food concept of franchise restaurants.

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So I was doing a ton of different things

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at 27, 28, 29 years old.

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I felt really accomplished,

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however, I was doing things the wrong way.

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So, and I'm sure we'll get there.

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(laughs)

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- Yeah, that was actually
kind of my next question.

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I know you said just a couple
years after this moment,

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you know where you're hustling

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and you've got all this
cool stuff happening

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and you're doing all these
businesses, you lost it all.

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- Yeah.

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So outside looking in, right?

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27, 28, 29 year old guy,

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I had really nice cars, I
had really nice clothes.

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I was going out to dinner

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wherever I wanted to go out to dinner.

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When my friends and I wanted to go away,

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we'd go to Vegas and have bottle service,

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go to Miami and have fun.

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And I was doing all those things.

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But the mistake I made
from a business perspective

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is I had my one main business,

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my health and wellness business.

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And then what I started to do

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was I started to invest
in other people's ideas,

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but I didn't really know
about these businesses.

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But I had a friend, hey,

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do you want to buy this real
estate property with us?

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Oh, sure, yeah, here you go.

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Here's my money.

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Hey, do you want to get involved in this

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restaurant franchise concept?

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Sure, here's my money.

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And I did that over and over again.

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So I was actually buying
into other people's dreams,

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not having any idea about
how those businesses ran,

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how to understand how they were doing.

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And then all of a sudden, right?

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When everything seems like
it's going really well,

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you take your eyes off the
prize and then you turn around

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and the market shifts a little bit, right?

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The business landscape
shifts a little bit.

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And then before you know it,

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you literally have absolutely nothing.

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And that's what happened to me.

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I literally, literally went down

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to $3,000 in my bank account.

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- Oh man.

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- (indistinct) yeah.

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- Yeah, I know those franchise
things can be such a trap.

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I mean people buy into so many of those

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and they have no business experience

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and the franchisee sells you, you're like,

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you know, this is a business in a box

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and we'll give you everything.

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You know, I've heard
that story so many times.

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- Yeah.
- All those franchises.

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It's definitely like do your homework

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before you get into some of those, right?

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- You know what it was?

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I did, right?

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Like to acquire this particular
franchise that I acquired,

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I was flying back and forth from New York

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to California, like on a
weekly or bi-weekly basis.

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Like it was a process.

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It actually took me two years

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to acquire the franchise
development rights.

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So I quote unquote knew the business,

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but I had no knowledge
of the food industry.

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I had no knowledge of
the restaurant industry.

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I knew business at some level,

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but I wasn't a master at it
and that was the problem.

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But other people knew how to pivot

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or knew how to do certain
things within that industry,

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I had no idea.

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And I left myself totally
exposed to competition

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and all this other stuff
that destroyed me, so.

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- Yeah, definitely.

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Like you've obviously, you've
rebuilt from that experience.

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Like what did you do
differently this time around?

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Like how did you rebuild from that?

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- Yeah, a few different things.

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So I literally, when all these
businesses kind of went boom

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at the same time and not in a good way,

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I literally remember I had a
closet with all my nice clothes

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and I was just standing in this closet

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and I looked at myself and I was like,

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I guess the life I thought
I was going to have

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is not going to be a possibility.

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So I have to figure out how
to downgrade my lifestyle,

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how to downgrade the amount
of money I wanted to make,

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how to downgrade the cars
that I wanted to drive,

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the things that I wanted to do.

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And that never really sat well with me.

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I wasn't able to just
settle for something less

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than what I believed I could accomplish.

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So I made this decision
to invest in myself.

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I was like, okay, you did
all these things wrong.

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What did you do that was right?

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And if I have to go back
really far to figure this out,

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I'll go back really
far to figure this out.

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And where I went right was
when I invested in myself,

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when I doubled down on me, I
knew that I was a safe bet.

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So I said, okay,

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I know I needed to acquire other skillsets

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and I need to enhance my, you
know, my inherent talents.

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Let me do that.

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And that was the first
time I hired a coach

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and a mentor to teach me new things.

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And then I went on this
personal development journey.

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Literally, I want to say it was like

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three to four years long.

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I was going to seminars, reading books.

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I mean, I literally, money
that I didn't really have.

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I spent close to $250,000
on developing myself,

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learning how to public speak,

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learning how to really do sales,

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learning how to build
a team and a culture,

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just learning these skillsets.

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And that's when I was able
to really make this U-turn

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and be where I am today.

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- I think that's really,
that's some powerful advice.

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And it's something I hear a lot.

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Kinda wanna speak to that
mindset a little bit,

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because I know so many
people get held back

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by their mindset.

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It's the reason why wellness
and mindset coaching

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is just going like right now,

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especially in the COVID world
where everybody's being hit

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with things they didn't
expect to be hit with, right?

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- Sure.

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- It's like you had that moment

243
00:09:30,880 --> 00:09:34,460
you're standing in your closet
and you had to overcome,

244
00:09:34,460 --> 00:09:36,780
you had to say like, you
know, I could go this route,

245
00:09:36,780 --> 00:09:39,470
I could accept this,
but I'm not willing to,

246
00:09:39,470 --> 00:09:41,150
because I know I'm more than that.

247
00:09:41,150 --> 00:09:42,413
How did you know?

248
00:09:42,413 --> 00:09:45,410
How did you get that
confidence to be like,

249
00:09:45,410 --> 00:09:48,400
I know even though I
had this huge failure,

250
00:09:48,400 --> 00:09:49,593
that I can do this?

251
00:09:51,140 --> 00:09:52,680
- And I don't even, I
gotta be honest with you,

252
00:09:52,680 --> 00:09:55,090
I don't even know who I know it was like,

253
00:09:55,090 --> 00:09:56,750
the hope was still there.

254
00:09:56,750 --> 00:09:58,910
I just, I couldn't bury it.

255
00:09:58,910 --> 00:10:00,450
I wanted to, I literally,

256
00:10:00,450 --> 00:10:01,870
in that moment I was like, you know what?

257
00:10:01,870 --> 00:10:04,260
It would be easier to get a nine to five.

258
00:10:04,260 --> 00:10:05,780
Like that would be easy.

259
00:10:05,780 --> 00:10:08,720
Like I have a lot of friends
that I respect them so much,

260
00:10:08,720 --> 00:10:12,100
and I love them as friends
and I see family and whatever,

261
00:10:12,100 --> 00:10:16,600
and they live these
happy, very simple lives.

262
00:10:16,600 --> 00:10:17,440
And I started to think, okay,

263
00:10:17,440 --> 00:10:19,300
can I picture myself doing that?

264
00:10:19,300 --> 00:10:20,133
I don't think so.

265
00:10:20,133 --> 00:10:21,540
Can I picture myself doing that?

266
00:10:21,540 --> 00:10:24,733
And it just never, it
never sat well with me.

267
00:10:24,733 --> 00:10:27,060
Like I still had this burning desire

268
00:10:27,060 --> 00:10:31,740
and I guess hope to make
something bigger out of myself.

269
00:10:31,740 --> 00:10:32,970
Not that those things are bad,

270
00:10:32,970 --> 00:10:36,030
I just knew that I
couldn't settle for them.

271
00:10:36,030 --> 00:10:36,863
And it was just,

272
00:10:36,863 --> 00:10:39,020
it was just something and there
was a feeling inside of me.

273
00:10:39,020 --> 00:10:41,070
That's the only way I can describe it.

274
00:10:41,070 --> 00:10:42,720
- No, I think that's a
good way to describe it

275
00:10:42,720 --> 00:10:44,690
and I hear that a lot.

276
00:10:44,690 --> 00:10:47,660
Like I like to call it the
entrepreneurial spirit,

277
00:10:47,660 --> 00:10:48,960
even if you're not an entrepreneur,

278
00:10:48,960 --> 00:10:50,630
you have the spirit of one

279
00:10:50,630 --> 00:10:52,970
and you're never going to sit well

280
00:10:52,970 --> 00:10:55,140
helping someone else build their dream.

281
00:10:55,140 --> 00:10:56,902
Like some people do and I think they call,

282
00:10:56,902 --> 00:10:57,735
what are they're calling them now?

283
00:10:57,735 --> 00:11:00,380
Intrapreneurs I think it's
a thing where it's like,

284
00:11:00,380 --> 00:11:02,410
they're inside a company and
they're given the freedom

285
00:11:02,410 --> 00:11:06,140
to be entrepreneurial in that
safe space of a business.

286
00:11:06,140 --> 00:11:08,550
Which is cool but yeah, it
was never for me either.

287
00:11:08,550 --> 00:11:09,770
I did the cubicle (indistinct) thing.

288
00:11:09,770 --> 00:11:13,010
And it's like, when you realize
that you never actually saw

289
00:11:13,010 --> 00:11:15,610
with your own eyes if
the sun came up that day,

290
00:11:15,610 --> 00:11:18,700
it's like this isn't
for me, I can't do this.

291
00:11:18,700 --> 00:11:20,490
I'd go in when it was dark and I'd leave

292
00:11:20,490 --> 00:11:21,360
and it was still dark.

293
00:11:21,360 --> 00:11:24,118
And it's like, I don't
even know if the sun.

294
00:11:24,118 --> 00:11:24,951
(laughs)

295
00:11:24,951 --> 00:11:26,390
- Yeah, I don't know
what happened out there,

296
00:11:26,390 --> 00:11:27,620
I know what happened in here.

297
00:11:27,620 --> 00:11:29,440
It's funny, 'cause I had
a good friend of mine,

298
00:11:29,440 --> 00:11:30,810
really good friend of mine

299
00:11:30,810 --> 00:11:33,710
and very successful friend of mine.

300
00:11:33,710 --> 00:11:35,960
And he kinda knew what
I was going through.

301
00:11:35,960 --> 00:11:38,510
Like didn't really know the
depths of it, but he's like,

302
00:11:38,510 --> 00:11:41,770
hey man, listen, I'm building
this massive business.

303
00:11:41,770 --> 00:11:44,240
I will pay you, I'll give you a salary,

304
00:11:44,240 --> 00:11:48,060
and this is not an exaggeration, $400,000

305
00:11:48,060 --> 00:11:49,493
to come work for me.

306
00:11:50,660 --> 00:11:53,200
And I couldn't do that either.

307
00:11:53,200 --> 00:11:58,200
I couldn't do it because that was my cap.

308
00:11:58,240 --> 00:11:59,770
And it's not all about money it's

309
00:11:59,770 --> 00:12:04,070
I just knew that that would be it.

310
00:12:04,070 --> 00:12:06,460
No matter how good I got at that thing,

311
00:12:06,460 --> 00:12:08,380
that would just be it.

312
00:12:08,380 --> 00:12:10,890
So I just, that didn't
sit well with me either.

313
00:12:10,890 --> 00:12:14,070
I just have to be growing and
building and doing something.

314
00:12:14,070 --> 00:12:16,210
So that's how.
- Yeah.

315
00:12:16,210 --> 00:12:18,780
And I like that visualization aspect.

316
00:12:18,780 --> 00:12:20,530
And there's a lot of
coaches and gurus and stuff

317
00:12:20,530 --> 00:12:23,020
that'll tell you to do that,
to like picture, you know,

318
00:12:23,020 --> 00:12:25,730
10 years from now, 15 years
from now, 20 years from now,

319
00:12:25,730 --> 00:12:29,470
like if you went this
path where you would be.

320
00:12:29,470 --> 00:12:30,700
I mean, I did the same thing

321
00:12:30,700 --> 00:12:32,690
sitting in engineering department

322
00:12:32,690 --> 00:12:35,020
and I'm working with these
like guys that have been there

323
00:12:35,020 --> 00:12:38,420
for since we drew on paper and
they're like sixty years old

324
00:12:38,420 --> 00:12:39,253
and the company is trying to kick them out

325
00:12:39,253 --> 00:12:42,737
because they can't learn
to 3D model fast enough.

326
00:12:42,737 --> 00:12:44,450
And it's like, there's a pay cap,

327
00:12:44,450 --> 00:12:45,760
there's always a salary cap.

328
00:12:45,760 --> 00:12:48,510
Like this, is you're only
ever going to be so good.

329
00:12:48,510 --> 00:12:51,520
And I mean, I even made them
invent a position for me.

330
00:12:51,520 --> 00:12:53,730
I hacked into their systems to fix things

331
00:12:53,730 --> 00:12:55,490
and improve things as a drafter,

332
00:12:55,490 --> 00:12:57,920
racked up like 120
something or 30 something

333
00:12:57,920 --> 00:13:00,840
computer violations, got
suspended for three days

334
00:13:00,840 --> 00:13:03,010
and then brought back and
promoted into computer programming

335
00:13:03,010 --> 00:13:05,290
to fix all the stuff I
was trying to fix anyway.

336
00:13:05,290 --> 00:13:06,950
- Love that.
- But there was still a limit,

337
00:13:06,950 --> 00:13:07,890
you know, like there's only,

338
00:13:07,890 --> 00:13:10,280
like you'll get some salary bumps

339
00:13:10,280 --> 00:13:12,340
and you'll get some pay raises
and stuff along the way,

340
00:13:12,340 --> 00:13:14,950
but it's like, it never sat well with me

341
00:13:14,950 --> 00:13:17,056
that there was a limit.

342
00:13:17,056 --> 00:13:18,460
And so I was like, you kind
of had a similar thing.

343
00:13:18,460 --> 00:13:20,650
I love that our stories are
like, there's so much overlap.

344
00:13:20,650 --> 00:13:21,483
It's so crazy.

345
00:13:21,483 --> 00:13:22,670
And I hear it all the time, right?

346
00:13:22,670 --> 00:13:25,370
Like it seems like most
entrepreneurs have,

347
00:13:25,370 --> 00:13:27,530
like their history is almost identical.

348
00:13:27,530 --> 00:13:28,760
It's so weird.
- That's why

349
00:13:28,760 --> 00:13:31,320
I love doing podcasts, right?

350
00:13:31,320 --> 00:13:34,010
On things like this because
we can resonate on that level.

351
00:13:34,010 --> 00:13:35,987
That's why I always tell
people it's so important with,

352
00:13:35,987 --> 00:13:37,440
and I'm sure you do the same thing,

353
00:13:37,440 --> 00:13:40,450
who you surround yourself
with on a regular basis

354
00:13:40,450 --> 00:13:42,600
because our stories overlap,

355
00:13:42,600 --> 00:13:45,210
but other people find
this totally unrelatable.

356
00:13:45,210 --> 00:13:47,780
They're like, I would
never want to do that.

357
00:13:47,780 --> 00:13:49,970
- Yep.
- So it's interesting.

358
00:13:49,970 --> 00:13:50,850
- Yeah, I think there was,

359
00:13:50,850 --> 00:13:52,780
there's a quote from a public speaker.

360
00:13:52,780 --> 00:13:53,870
I can't think who his name is.

361
00:13:53,870 --> 00:13:55,440
I use it in a bunch of different stuff

362
00:13:55,440 --> 00:13:57,180
in my marketing even but it's like,

363
00:13:57,180 --> 00:13:58,800
you're the average of the five people

364
00:13:58,800 --> 00:14:00,260
you spend the most time with.

365
00:14:00,260 --> 00:14:01,640
- They all say it, yes.

366
00:14:01,640 --> 00:14:03,570
- Yeah I think it's like
Jim Rohn or something.

367
00:14:03,570 --> 00:14:04,640
I'm probably murdering that,

368
00:14:04,640 --> 00:14:05,657
I'll have to look it up later but.

369
00:14:05,657 --> 00:14:08,170
- And he says it, Tony Robbins says it,

370
00:14:08,170 --> 00:14:11,448
Ed Maletis says it, they all, it's, yeah.

371
00:14:11,448 --> 00:14:13,530
- Yeah and there's so
much truth to it though.

372
00:14:13,530 --> 00:14:15,750
I mean, there's just literally
is so much truth to it

373
00:14:15,750 --> 00:14:17,280
that it's like, and it's because

374
00:14:17,280 --> 00:14:19,880
they're all moving the
same direction as you.

375
00:14:19,880 --> 00:14:20,810
Which again, I mean, like you said,

376
00:14:20,810 --> 00:14:22,190
that's what I love about these podcasts,

377
00:14:22,190 --> 00:14:23,610
'cause you're talking to
all these different people

378
00:14:23,610 --> 00:14:26,120
that it's like, maybe our end
goals are slightly different,

379
00:14:26,120 --> 00:14:28,700
but we're all kind of
moving the same direction.

380
00:14:28,700 --> 00:14:32,280
We have the same drive and to
have people that understand

381
00:14:32,280 --> 00:14:33,113
what you're going through,

382
00:14:33,113 --> 00:14:35,570
when you have these
moments where it's like,

383
00:14:35,570 --> 00:14:37,800
some people would never even
be able to imagine turning down

384
00:14:37,800 --> 00:14:39,610
a $400,000 a year salary.

385
00:14:39,610 --> 00:14:40,550
- No.
- It's like,

386
00:14:40,550 --> 00:14:43,380
there's just like no way they
would like drop everything

387
00:14:43,380 --> 00:14:45,160
and take that in a heartbeat.

388
00:14:45,160 --> 00:14:46,390
They can't imagine why you would,

389
00:14:46,390 --> 00:14:47,223
would think you're crazy.

390
00:14:47,223 --> 00:14:48,270
When you surround yourself with people

391
00:14:48,270 --> 00:14:50,393
that understand why that wasn't crazy.

392
00:14:50,393 --> 00:14:51,630
- Yeah.
(laughs)

393
00:14:51,630 --> 00:14:52,750
That's crazy.
- It's a different thing,

394
00:14:52,750 --> 00:14:53,583
right?
(laughs)

395
00:14:53,583 --> 00:14:54,416
- Yup.

396
00:14:54,416 --> 00:14:55,249
- Yeah.

397
00:14:55,249 --> 00:14:59,060
So like, do you have any like
final advice or kind of tips

398
00:14:59,060 --> 00:14:59,893
that you want to share?

399
00:14:59,893 --> 00:15:01,243
Like you've had so much life,

400
00:15:01,243 --> 00:15:04,020
like if you were speaking to
other people that are somewhere

401
00:15:04,020 --> 00:15:08,050
along that same journey, what
advice would you give them?

402
00:15:08,050 --> 00:15:09,750
- The same thing I give
my four year old son,

403
00:15:09,750 --> 00:15:11,160
I have three kids, a four year old,

404
00:15:11,160 --> 00:15:13,298
a two year old and an eight months old.

405
00:15:13,298 --> 00:15:15,100
Same thing I give my four-year-old,

406
00:15:15,100 --> 00:15:16,480
'cause he's the one that can

407
00:15:16,480 --> 00:15:19,500
understand the most at this point is

408
00:15:19,500 --> 00:15:21,550
if that's something you want to do,

409
00:15:21,550 --> 00:15:23,100
whatever it is you want to do, right?

410
00:15:23,100 --> 00:15:26,710
It could be for him wanting
to play baseball, right?

411
00:15:26,710 --> 00:15:28,090
Or whatever.

412
00:15:28,090 --> 00:15:29,800
If there's something that you want to do,

413
00:15:29,800 --> 00:15:33,290
you have to work really
hard at that thing,

414
00:15:33,290 --> 00:15:36,240
not take your eyes off it
for the next shiny object

415
00:15:36,240 --> 00:15:39,060
that's coming your way, that
might seem like a good idea.

416
00:15:39,060 --> 00:15:41,810
Like if you have passion
and vision for that thing,

417
00:15:41,810 --> 00:15:43,890
work extremely hard at it,

418
00:15:43,890 --> 00:15:46,660
dedicate yourself to it,
become a master in it.

419
00:15:46,660 --> 00:15:51,040
And then here's the really the
big thing for me, don't quit.

420
00:15:51,040 --> 00:15:52,480
See for me early on,

421
00:15:52,480 --> 00:15:55,520
I had a really bad
relationship with failure.

422
00:15:55,520 --> 00:15:58,710
I used to think, oh man, if
I didn't achieve that goal,

423
00:15:58,710 --> 00:16:01,920
if I didn't do whatever that thing was,

424
00:16:01,920 --> 00:16:04,480
I wasn't good enough, I
wasn't talented enough,

425
00:16:04,480 --> 00:16:05,560
I wasn't smart enough.

426
00:16:05,560 --> 00:16:08,190
I didn't, all these different things

427
00:16:08,190 --> 00:16:11,400
until literally I had a
total pivot change on it.

428
00:16:11,400 --> 00:16:14,160
And I realized when I failed,
it's like, oh perfect,

429
00:16:14,160 --> 00:16:16,420
now I know what I did wrong.

430
00:16:16,420 --> 00:16:21,060
I can improve upon that, pivot
and continue to move forward.

431
00:16:21,060 --> 00:16:22,760
Like the one thing about
the entrepreneurial journey

432
00:16:22,760 --> 00:16:25,990
to your point is it's
never this 45 degree angle

433
00:16:25,990 --> 00:16:26,950
that goes up.

434
00:16:26,950 --> 00:16:29,470
It's peaks and valleys all the time.

435
00:16:29,470 --> 00:16:31,860
But as long as you're on
that path and on that road

436
00:16:31,860 --> 00:16:33,180
and you don't give up,

437
00:16:33,180 --> 00:16:35,852
you will eventually get
to where you want to go

438
00:16:35,852 --> 00:16:37,383
with the dream.

439
00:16:37,383 --> 00:16:38,248
- Yep and it's like,

440
00:16:38,248 --> 00:16:39,900
I was talking to this
young kid the other day,

441
00:16:39,900 --> 00:16:43,080
like he was successful
at like 24 years old.

442
00:16:43,080 --> 00:16:45,540
They're getting younger and
younger nowadays, it's amazing.

443
00:16:45,540 --> 00:16:46,774
- Yeah.

444
00:16:46,774 --> 00:16:47,607
- But I was talking with him
and he said something similar.

445
00:16:47,607 --> 00:16:49,863
He was like, he figured
out that all of business

446
00:16:49,863 --> 00:16:53,810
and all of life was basically
just this cycle of three steps

447
00:16:53,810 --> 00:16:56,963
over and over and over again,
problem, strategy, solution.

448
00:16:56,963 --> 00:16:57,796
And he said, when you
look at it like that,

449
00:16:57,796 --> 00:16:59,840
problems are never bad things.

450
00:16:59,840 --> 00:17:02,827
They're an opportunity to find a strategy

451
00:17:02,827 --> 00:17:04,836
and then implement it
and then get a solution.

452
00:17:04,836 --> 00:17:06,640
And then you're just going
to keep moving forward.

453
00:17:06,640 --> 00:17:08,300
He's like, once you've
identified the problem,

454
00:17:08,300 --> 00:17:09,750
now you can move forward.

455
00:17:09,750 --> 00:17:11,580
The struggle is identifying the problem.

456
00:17:11,580 --> 00:17:15,010
It was like mind blown on
these young kids nowadays, man.

457
00:17:15,010 --> 00:17:17,234
That he figured that out so
early, I thought that was great.

458
00:17:17,234 --> 00:17:18,670
And it's like, it's stuck with me now.

459
00:17:18,670 --> 00:17:20,010
And like every time I see a problem,

460
00:17:20,010 --> 00:17:22,190
I'm hearing him in my
head so that one's stuck.

461
00:17:22,190 --> 00:17:23,270
And you're saying the same thing like

462
00:17:23,270 --> 00:17:24,332
it's peaks and valleys.
- Took me

463
00:17:24,332 --> 00:17:26,540
a hell of a lot longer than 24
to figure that out though, so

464
00:17:26,540 --> 00:17:27,552
kudos to him.

465
00:17:27,552 --> 00:17:28,385
(laughs)

466
00:17:28,385 --> 00:17:30,440
- Yeah, I think he's like 28 now.

467
00:17:30,440 --> 00:17:31,850
But he figured that out at like 24

468
00:17:31,850 --> 00:17:36,570
and just the trajectory that
he's on, it's just like, man,

469
00:17:36,570 --> 00:17:37,531
where was.

470
00:17:37,531 --> 00:17:38,880
(laughs)

471
00:17:38,880 --> 00:17:39,853
- Yeah.

472
00:17:39,853 --> 00:17:42,210
I think there's access,
there's more access

473
00:17:42,210 --> 00:17:45,318
to wisdom and knowledge nowadays.

474
00:17:45,318 --> 00:17:47,750
- Oh yeah.
- Then, you know.

475
00:17:47,750 --> 00:17:49,384
- I think you have to seek it too.

476
00:17:49,384 --> 00:17:50,217
- 100%.
- I know this one thing

477
00:17:50,217 --> 00:17:52,420
I've noticed with the young
generation, like, you know,

478
00:17:52,420 --> 00:17:55,870
I'm the elder millennial
generation at 38 years old,

479
00:17:55,870 --> 00:17:58,150
where it's like, we didn't
have access to information

480
00:17:58,150 --> 00:17:59,930
as easily, we still had encyclopedias.

481
00:17:59,930 --> 00:18:01,690
You had to go check books out the library.

482
00:18:01,690 --> 00:18:03,790
I've noticed even with my kids, like,

483
00:18:03,790 --> 00:18:08,650
and they're 16 and 18 now,
they don't desire knowledge.

484
00:18:08,650 --> 00:18:11,770
It's like they know it's out
there so they don't look it up.

485
00:18:11,770 --> 00:18:13,500
You know, when I was a
kid or younger, I mean,

486
00:18:13,500 --> 00:18:14,890
we would argue with
somebody left and right,

487
00:18:14,890 --> 00:18:16,530
'cause you couldn't prove who
was right or who was wrong,

488
00:18:16,530 --> 00:18:17,363
you know?

489
00:18:17,363 --> 00:18:18,930
It'd be like, no, that's not
how it is, it's really this.

490
00:18:18,930 --> 00:18:20,987
And nobody could really remember
and you couldn't prove it.

491
00:18:20,987 --> 00:18:22,430
You just argue about it.

492
00:18:22,430 --> 00:18:23,263
And now you can just turn to Google

493
00:18:23,263 --> 00:18:25,870
and get the answer in like seconds.

494
00:18:25,870 --> 00:18:26,703
That's like.

495
00:18:26,703 --> 00:18:28,620
- Which is part of a
problem though, right?

496
00:18:28,620 --> 00:18:29,870
I think you'd agree.

497
00:18:29,870 --> 00:18:33,990
It becomes this, if you
don't get instantly gratified

498
00:18:33,990 --> 00:18:37,720
or satisfied, you're like
onto the next thing, right?

499
00:18:37,720 --> 00:18:38,980
Instead of seeking.

500
00:18:38,980 --> 00:18:40,683
And that is something that,

501
00:18:41,530 --> 00:18:43,880
doesn't matter how old you
are as an entrepreneur,

502
00:18:43,880 --> 00:18:47,470
you have to have the understanding
of delayed gratification,

503
00:18:47,470 --> 00:18:48,303
right?

504
00:18:48,303 --> 00:18:50,470
Like I'm going to work really hard today.

505
00:18:50,470 --> 00:18:53,170
And the work I'm going to do
today is not going to pay off

506
00:18:53,170 --> 00:18:58,170
for who knows, 30 days,
60 days, 365 days or more.

507
00:18:59,930 --> 00:19:02,080
And being able to have that mindset about

508
00:19:02,080 --> 00:19:03,510
it's not going to happen
for me in the moment,

509
00:19:03,510 --> 00:19:07,210
it will happen for you down the
road, is really big as well.

510
00:19:07,210 --> 00:19:08,043
- Yeah.

511
00:19:08,043 --> 00:19:10,440
It's like I have a
really smart friend that

512
00:19:10,440 --> 00:19:12,820
she talked about, she works
in the nonprofit space.

513
00:19:12,820 --> 00:19:14,640
Her superpower is helping nonprofits,

514
00:19:14,640 --> 00:19:17,910
especially really small
ones, you know, fundraise.

515
00:19:17,910 --> 00:19:20,110
But she has this thing she
teaches them to think about

516
00:19:20,110 --> 00:19:21,570
that I think is so applicable.

517
00:19:21,570 --> 00:19:24,050
It's like, it's not about the next dollar.

518
00:19:24,050 --> 00:19:27,320
It's about the dollar after
that and the dollar after that.

519
00:19:27,320 --> 00:19:29,940
It's like, you can always
get the next dollar.

520
00:19:29,940 --> 00:19:31,950
The next dollar is the easy one,

521
00:19:31,950 --> 00:19:33,890
but doing the things that
you need for the next one

522
00:19:33,890 --> 00:19:34,870
and the next one and the next one,

523
00:19:34,870 --> 00:19:36,600
so you don't have to work as hard

524
00:19:36,600 --> 00:19:38,185
for the next one and the one after that

525
00:19:38,185 --> 00:19:40,160
and the one after that,
that was, and it's like,

526
00:19:40,160 --> 00:19:42,040
I said, she's applying it to
non-profits and fundraising,

527
00:19:42,040 --> 00:19:44,127
but I feel like it is so applicable.

528
00:19:44,127 --> 00:19:45,140
And it's exactly what you said,

529
00:19:45,140 --> 00:19:47,660
it's not the instant gratification.

530
00:19:47,660 --> 00:19:49,010
And then doing the research.

531
00:19:49,010 --> 00:19:49,970
I mean, it's like,

532
00:19:49,970 --> 00:19:51,440
it's almost like the younger generations

533
00:19:51,440 --> 00:19:53,250
they know the knowledge is out there

534
00:19:53,250 --> 00:19:54,760
and they just don't go seek it.

535
00:19:54,760 --> 00:19:57,730
They know if they ever
need it, it's out there.

536
00:19:57,730 --> 00:20:01,360
So they're not doing things
and learning things and just,

537
00:20:01,360 --> 00:20:02,990
you know, it's like learn
something new every day,

538
00:20:02,990 --> 00:20:04,100
learn something new every week,

539
00:20:04,100 --> 00:20:06,820
like make it a habit
to learn something new.

540
00:20:06,820 --> 00:20:08,825
And it's like, we used
to do that, you know?

541
00:20:08,825 --> 00:20:10,220
I think it's something the
older generation kind of has

542
00:20:10,220 --> 00:20:11,290
that the younger one doesn't.

543
00:20:11,290 --> 00:20:12,850
They don't have that drive
to go just learn things

544
00:20:12,850 --> 00:20:14,900
for the sake of learning things.

545
00:20:14,900 --> 00:20:16,600
So hopefully they get better about that.

546
00:20:16,600 --> 00:20:18,290
'Cause it's like, there
is so much information,

547
00:20:18,290 --> 00:20:19,715
like why don't you, you know?

548
00:20:19,715 --> 00:20:22,820
So it's just, it's a weird
thing I'm noticing, but.

549
00:20:22,820 --> 00:20:23,653
- I'm with you.

550
00:20:23,653 --> 00:20:25,750
- I have kept you chatting
for a whole 20 minutes now.

551
00:20:25,750 --> 00:20:27,090
To kind of wrap this up,

552
00:20:27,090 --> 00:20:28,850
like tell us more about who it is

553
00:20:28,850 --> 00:20:31,450
that you like to work
with, how you help them

554
00:20:31,450 --> 00:20:33,010
and where they can find you.

555
00:20:33,010 --> 00:20:33,956
- Sure.

556
00:20:33,956 --> 00:20:35,620
So and it's been fun by the way,

557
00:20:35,620 --> 00:20:37,890
we could probably do this for two hours.

558
00:20:37,890 --> 00:20:41,620
So what I'm doing now is
kind of very interesting

559
00:20:41,620 --> 00:20:43,460
'cause it didn't happen on purpose.

560
00:20:43,460 --> 00:20:45,350
So I have a few different businesses,

561
00:20:45,350 --> 00:20:48,030
but one of the main
things that I'm doing now

562
00:20:48,030 --> 00:20:50,860
is coaching and mentoring entrepreneurs,

563
00:20:50,860 --> 00:20:54,490
and very specifically married businessmen

564
00:20:54,490 --> 00:20:56,360
and entrepreneurs with kids.

565
00:20:56,360 --> 00:21:00,090
So a very specific subset of people.

566
00:21:00,090 --> 00:21:01,340
Do I work with females?

567
00:21:01,340 --> 00:21:02,173
Absolutely.

568
00:21:02,173 --> 00:21:03,300
Is it amazingly fun?

569
00:21:03,300 --> 00:21:04,550
Absolutely.

570
00:21:04,550 --> 00:21:08,320
But for me, one of the
biggest struggles that I had,

571
00:21:08,320 --> 00:21:10,870
especially as a new father
going back, you know,

572
00:21:10,870 --> 00:21:11,750
when my wife was pregnant,

573
00:21:11,750 --> 00:21:13,760
so going back about five years ago

574
00:21:13,760 --> 00:21:16,420
was I don't know how in the world

575
00:21:16,420 --> 00:21:19,300
I'm going to have a business,

576
00:21:19,300 --> 00:21:23,670
let alone grow that business
and then be there for my wife

577
00:21:23,670 --> 00:21:25,960
and then, oh shit, my kids.

578
00:21:25,960 --> 00:21:27,450
I don't know how this is going to work.

579
00:21:27,450 --> 00:21:29,780
So I guess I'll just be the provider.

580
00:21:29,780 --> 00:21:34,450
I guess I'll be the one that
goes to work, makes money

581
00:21:34,450 --> 00:21:36,980
and puts a roof over their
head, clothes on their back

582
00:21:36,980 --> 00:21:37,813
and food on the table.

583
00:21:37,813 --> 00:21:39,210
That's what I thought,

584
00:21:39,210 --> 00:21:42,517
like being a man was supposed
to do, for whatever reason.

585
00:21:42,517 --> 00:21:44,320
I'm not sure where that came from

586
00:21:44,320 --> 00:21:46,210
because in my family, we
didn't have any money really.

587
00:21:46,210 --> 00:21:49,700
So I'm not sure, it
was very stereotypical.

588
00:21:49,700 --> 00:21:52,620
And then what happened for me was

589
00:21:52,620 --> 00:21:53,560
it didn't happen right away.

590
00:21:53,560 --> 00:21:55,450
My son was born, my first son was born

591
00:21:55,450 --> 00:21:58,010
and about three months after he was born,

592
00:21:58,010 --> 00:21:59,000
I walked in the house one day

593
00:21:59,000 --> 00:22:00,890
and it was the first
time he recognized me,

594
00:22:00,890 --> 00:22:03,930
like really like just
knew and smiled that like

595
00:22:03,930 --> 00:22:05,410
daddy was home

596
00:22:05,410 --> 00:22:08,120
and everything changed for
me at that moment in time,

597
00:22:08,120 --> 00:22:11,860
I had this connection that I
never even thought I would have

598
00:22:11,860 --> 00:22:14,670
with my own son, because I
didn't have it with my father.

599
00:22:14,670 --> 00:22:19,340
And I said, okay, I can't
just be the provider, I can't.

600
00:22:19,340 --> 00:22:24,340
I have to figure out how to,
yes grow this business so that

601
00:22:24,510 --> 00:22:27,830
I can continue to earn and
provide, but more importantly,

602
00:22:27,830 --> 00:22:30,090
give my family an experiential life

603
00:22:30,090 --> 00:22:34,130
and be there to be with them
and nurture and love them

604
00:22:34,130 --> 00:22:38,180
and show them everything
that I have to offer.

605
00:22:38,180 --> 00:22:40,240
So that's exactly who I work with today,

606
00:22:40,240 --> 00:22:43,610
the person that is
crushing it in business,

607
00:22:43,610 --> 00:22:46,220
but not spending any time
at home with their family

608
00:22:46,220 --> 00:22:48,820
and the person that's
struggling in business

609
00:22:48,820 --> 00:22:50,730
and not spending any time
at home with their family.

610
00:22:50,730 --> 00:22:53,280
So I want to help people
have an opportunity,

611
00:22:53,280 --> 00:22:54,210
the same life that I have,

612
00:22:54,210 --> 00:22:57,913
which is this really amazing
back and forth between both.

613
00:22:58,960 --> 00:23:01,050
- I love that so much.

614
00:23:01,050 --> 00:23:03,590
I think like a lot of people
can really resonate with that

615
00:23:03,590 --> 00:23:04,533
and it's doing a lot of things

616
00:23:04,533 --> 00:23:06,730
that I tell people to do all
the time that's really smart.

617
00:23:06,730 --> 00:23:07,563
I mean, I know it's like

618
00:23:07,563 --> 00:23:09,670
you niched into a niche
of a niche of a niche.

619
00:23:09,670 --> 00:23:10,847
It doesn't mean that's the
only people you work with,

620
00:23:10,847 --> 00:23:11,800
you can help other people,

621
00:23:11,800 --> 00:23:13,710
but you've gotten really
good at helping those people

622
00:23:13,710 --> 00:23:16,550
and you see it in your
messaging and everything online.

623
00:23:16,550 --> 00:23:17,790
And you can see your passion,

624
00:23:17,790 --> 00:23:20,220
you can feel your passion
and it's so smart.

625
00:23:20,220 --> 00:23:22,650
You found your superpower,
you found your tribe

626
00:23:22,650 --> 00:23:24,380
and you came up with the
best way to help them

627
00:23:24,380 --> 00:23:25,780
and I think that is genius.

628
00:23:25,780 --> 00:23:27,190
I think that's what every
business needs to do.

629
00:23:27,190 --> 00:23:29,680
So I love that you're modeling it.

630
00:23:29,680 --> 00:23:30,750
How do people find you?

631
00:23:30,750 --> 00:23:32,490
So like if they resonated
with that message,

632
00:23:32,490 --> 00:23:34,670
if they could use your
help, where do they go?

633
00:23:34,670 --> 00:23:36,140
- Two really simple places.

634
00:23:36,140 --> 00:23:40,240
Number one is the website,
myascensionbydesign.com.

635
00:23:40,240 --> 00:23:42,800
Really, really easy, all you
have to do is fill out a form,

636
00:23:42,800 --> 00:23:45,820
and then eventually you and I
will actually get on the phone

637
00:23:45,820 --> 00:23:46,653
and connect.

638
00:23:46,653 --> 00:23:49,300
For me, we can go back and
forth all day with emails,

639
00:23:49,300 --> 00:23:50,810
but until I actually get to know someone,

640
00:23:50,810 --> 00:23:52,850
we don't even know if they're
a good fit for what we do.

641
00:23:52,850 --> 00:23:55,120
And we just want to provide
value no matter what that is.

642
00:23:55,120 --> 00:23:57,720
And then number two, which
could be even easier,

643
00:23:57,720 --> 00:24:00,300
is I just recently probably
like I don't even know,

644
00:24:00,300 --> 00:24:03,470
three, four weeks ago started
a private Facebook group

645
00:24:03,470 --> 00:24:06,120
called Ascension of the Entrepreneur.

646
00:24:06,120 --> 00:24:08,070
So in that Facebook group, we have,

647
00:24:08,070 --> 00:24:11,050
it's actually a fairly small
group at this point in time,

648
00:24:11,050 --> 00:24:11,890
but we're connecting.

649
00:24:11,890 --> 00:24:14,240
It's a very community-based thing.

650
00:24:14,240 --> 00:24:19,240
People are encouraged to bring
challenges as well as wins.

651
00:24:19,730 --> 00:24:22,460
And then I will get in
there and personally respond

652
00:24:22,460 --> 00:24:24,220
to those challenges
that people are having,

653
00:24:24,220 --> 00:24:27,300
give my feedback as well as other people

654
00:24:27,300 --> 00:24:29,500
that have seen and done those same things

655
00:24:29,500 --> 00:24:31,090
so they can provide support as well.

656
00:24:31,090 --> 00:24:33,870
So it's a very collective,
community-based thing

657
00:24:33,870 --> 00:24:35,340
inside that group.

658
00:24:35,340 --> 00:24:36,550
- That's really awesome.

659
00:24:36,550 --> 00:24:40,160
I'll make sure guys listening
wherever you find this video

660
00:24:40,160 --> 00:24:41,090
posted out on the web,

661
00:24:41,090 --> 00:24:42,890
'cause we'll have it in all
kinds of different places,

662
00:24:42,890 --> 00:24:45,710
I will have that link in
there for both of those.

663
00:24:45,710 --> 00:24:48,430
So just look for it somewhere
on the page, everybody.

664
00:24:48,430 --> 00:24:49,740
Is there anything else
that you'd like to share

665
00:24:49,740 --> 00:24:50,673
with our audience?

666
00:24:51,631 --> 00:24:54,950
- I mean, I hope this was of
value to at least one person

667
00:24:54,950 --> 00:24:55,783
out there.

668
00:24:56,670 --> 00:24:58,810
And if I could ever do
anything for your supporters

669
00:24:58,810 --> 00:25:01,040
and your listeners, I'm here.

670
00:25:01,040 --> 00:25:01,873
- Awesome.

671
00:25:01,873 --> 00:25:03,940
Thank you so much for
coming on the show today

672
00:25:03,940 --> 00:25:05,550
and for sharing all these experiences.

673
00:25:05,550 --> 00:25:07,930
I would be very surprised if
it doesn't help at least one

674
00:25:07,930 --> 00:25:09,000
or two people.

675
00:25:09,000 --> 00:25:09,833
So thank you.

676
00:25:10,670 --> 00:25:11,650
- Thank you.

677
00:25:11,650 --> 00:25:14,220
- So entrepreneurs, guys, this
is your call to take action,

678
00:25:14,220 --> 00:25:15,053
right?

679
00:25:15,053 --> 00:25:16,190
I'd like to invite you
to join our community

680
00:25:16,190 --> 00:25:18,210
at etatoday.zone

681
00:25:18,210 --> 00:25:19,460
and learn how to build a business

682
00:25:19,460 --> 00:25:20,610
that enables your lifestyle,

683
00:25:20,610 --> 00:25:22,370
instead of taking over your life.

684
00:25:22,370 --> 00:25:24,970
We bring awesome people
like Ryan in all the time

685
00:25:24,970 --> 00:25:26,393
to talk about all these different things

686
00:25:26,393 --> 00:25:27,960
that you need to kind of get right,

687
00:25:27,960 --> 00:25:29,770
to get that lifestyle
that you're looking for,

688
00:25:29,770 --> 00:25:31,460
so I hope to see you there.

689
00:25:31,460 --> 00:25:33,010
Until next time everybody, bye.

690
00:25:35,481 --> 00:25:37,898
(soft music)


About Your Host, Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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