019 — The Ideal 30-Hour Workweek with Katelyn Magnuson

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- Hey, Busy Business People,

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I am here today with another
entrepreneur taking action,

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Katelyn Magnuson.

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She created a thriving company

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where her employees work
a 25 to 30 hour week max,

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get full-time pay,

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and enjoy a balanced lifestyle
that allows them to be human.

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And I'm learning how she
did it so stay tuned.

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(upbeat music)

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So we gotta kick this off

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with why did you make the decision

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that a 25, 30-hour week was
something you had to do?

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- (sighs) So many reasons.

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But essentially, I'd worked
in corporate off and on

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over the last 10, 12 years.

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And I found myself able to get my job done

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at almost every single company
within that same timeframe,

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sometimes even less than that.

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And sure there may have
been like the outlier,

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but I was regularly punished
for being more efficient.

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More was put onto my plate.

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Instead of being able to step
up into my responsibility

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and own the tasks that I
had been brought on to do,

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I then had to own those and then some.

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And heaven forbid you
advocate for a pay raise

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or something else.

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So it led me to jumping careers

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which actually worked great
in my financial favor,

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but I don't think, it's
been proven, right?

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Most of us don't work 40-hour weeks

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if you work in a
traditional office setting.

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We may be there for 40 hours,

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but we are not productive for 40 hours.

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So instead of requiring

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when I was crafting this
employment dream we'll call it,

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why do we have to do it that way?

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Just because it's been done that way,

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it doesn't need to be done that way.

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And so I really challenged myself

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to sort of put my money where
my mouth was, literally,

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and do it differently.

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- I think that's really awesome.

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I know I was taught that
early on in business

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when I was hiring my first employees.

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That to calculate the
effective time of an employee

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so you can set your prices,

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that you calculated at
5 1/2 to six hours a day

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of effective time.

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It's like they're there
for eight to nine hours,

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nine hours if they have
an hour lunch break.

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They're there for nine hours,

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and you could only consider
them effective for six

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if you wanted accurate projections.

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So it's like I had these big gurus

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that were telling people to
work like 45, 50-hour weeks.

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And they're telling me
to project six hours

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of productive time.

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And it's like, why are you,
on a day work six hours?

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- Right, exactly.

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- It just made so much sense,
but no one was doing it.

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- Yeah.
- Yep.

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- No, and that's what we see.

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We also don't normally
work six consecutive hours.

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Normally, it'll be like, and
it depends on the person,

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but two to four or somewhere in there.

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And then they'll take a break

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or they'll go to a
chiropractor appointment

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or they'll do whatever,
go lay on the couch.

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Like it doesn't matter.

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But they'll work in
spurts that work for them.

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And so maybe they wanna
be done for the day

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or they have friends to go hang out with.

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Great, they'll put five or six hours in.

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But it's less about the hours

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and more about the efficiency
of what they're doing.

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So if you get it all done,

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and we've had discussions

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about where we need to be for the week,

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go, take Friday.

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Take Monday.

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Do what you need to do and be an adult.

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And we hire people or I
hire people that I trust

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to fulfill the obligations that
we're bringing them on for.

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And I didn't realize it
was such a novel concept

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at the time.

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- Trusting people to be
adults is a novel concept.

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- Yeah, no, really did not understand that

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until it was pointed out to me

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that that wasn't apparently that common.

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And I just don't see
a better way to do it.

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I don't wanna micromanage people.

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I work with other business owners,

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and maybe that's being an entrepreneur.

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From the get-go, I was like,

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I want you to come in
with a level of ownership

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and a level of responsibility.

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And yes, we'll be here for training.

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We'll be here for support and
to help do whatever we can

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to set you up for success.

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But it's also, like the onus is on you

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to take responsibility.

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And then be like, "Yeah, I did this.

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"I kicked ass at it."

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Or "Hey, I need a little
bit more help in XYZ area."

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And there's no reason.

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We have our employees,
I know what I'm doing,

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'cause I wouldn't have done it,

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clock in and not clock in.

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I don't look at any of it.

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I don't even have access to
the time clock app they use,

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'cause they use whatever they choose.

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But to make sure that they're
not exceeding those hours.

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And if they are,

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because so many of us come from workaholic

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or traditional workforce backgrounds,

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we have a conversation.

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Okay, are you bumping up
against 32 hours every week

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of actual active time?

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Let's chat.

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Did you hit more than that?

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Do we need to reconfigure?

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Do we need to hire?

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Do we have systems that
aren't working or are broken?

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Is there a bottleneck somewhere?

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And I had never planned to do that,

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because it was like,

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well, yeah, just work less than that.

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Why would you,

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I hate, hate clocking my time.

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Hate it with a passion.

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And my second-in-command,
Alicia, was like,

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yeah, but I really think we should do it

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'cause I think a lot
of us might work more.

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And I was like, oh, that's really fair.

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- Yeah, I know that's something

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that I've always
struggled with personally,

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'cause I'm the same way.

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I don't wanna clock time.

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I don't care. If I give you work to do

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and the work gets done for
the week, then I don't care.

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I don't care when you work.
Go do your kid's thing.

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Go, whatever.

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And it's one thing I've learned.

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I have my second-in-command
at both of the companies.

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Like Ashley does a Spark Event

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and Crystal does this ContentNinjas.

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And they tell me to be harder
than what I want to be.

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I think that speaks a lot
to hiring the right people.

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Hiring, let's see what's
the term, intrapreneurs,

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I think is what

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people are calling them now.
- Yes, yes it is.

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- So they have entrepreneurial mindset,

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but they don't want to run the thing.

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They will run a piece of
the thing and love that.

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So like you also said,

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like your workforce is remote

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and they're being really like,

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you're being flexible
with their schedules.

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And so how has that improved
things like employee retention,

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employee satisfaction?

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Do you know anything
about how that's working?

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- Yeah, so I'll be really
interested to see this

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in a few years from now.

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'Cause we've been doing this
for just shy of a year now.

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And we have really high satisfaction.

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We do anonymous surveys
every month that get filtered

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through someone else
before they come to me

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to make sure that like they're,

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'cause sometimes you can tell by writing,

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I wanna make sure that
they're a safe place

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for people to actually give good feedback.

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And we've made some
changes over the last three

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or four months as we've
brought more people on.

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But one of the biggest things
that people were asking was,

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"Yeah, but if you have flexible schedules,

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"like who answers the office phone?"

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And we don't have an office phone.

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We don't do unscheduled calls.

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And it was really having,

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I've worked in offices
where there is there's,

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the main line, right?

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Like you call in, you get
directed to who you need to go to.

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And that feels very online
entrepreneurial of me

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to not have an office phone.

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Like we all have our Google voice numbers.

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We all have email and
we all have Instagram

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and we all have TikToks.

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Like there's plenty of ways
to inquire and work with us.

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But not having a
traditional office setting,

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not having set calls, not having set.

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We don't have like an all staff meeting

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that we do every Monday
morning or something

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because that's not something
that at this point in time,

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we have felt collectively that we need.

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We will meet as needed.

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Like we had an almost with
80% of us last week on a call

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for something that was relevant
to everyone that was there

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versus it was twenty-five minutes.

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It was done, taken care of.

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We did the thing,

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We wrote the survey.

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We moved along.

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And I think so many people.

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Like I've done the meetings
about the meetings.

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I've done the meetings
that could be the email.

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I've done the, and you just
ended up feeling burnt out

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and like worn down and just so over it.

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And so yeah, we keep all of our meetings

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and our schedules mostly to ourselves

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and we all get to, we can
see everyone's calendar.

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So if we need to do something
or schedule something,

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it's like, "Hey, this day looks good.

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"Can we do this thing for 15 minutes?"

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And then like you loop in
who needs to be looped in.

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- Well and it's funny because a lot

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of the things you're doing, you see some

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of the biggest like Titans of
industry convincing you to do.

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Like when you have a
meeting, that's why stand-ups

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became common, to make it happen faster.

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I had somebody tell me
the other day, like guru,

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something that was like
change your calendar

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so you don't have hour long meetings.

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You have 50 minute meetings.

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You'd be surprised what just
making it 10 minutes shorter

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does to people's psyche so that they have

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to get through it faster.

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If it's a 30 minute meeting,
make it a 25 minute meeting.

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Like just coming, just
shy of that hour mark

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or that half hour mark
makes a huge difference.

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I do have a full phone system.

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I have Dialpad.

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But I'm gonna tell you, I set it up so

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that you can say who you wanna go to

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and it goes to voicemail.

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So I have a robot that answers the phone

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during business hours and it takes you

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and it just says, "Hey,
person's on the other line

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"at the moment."

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Takes you straight to, you're
never gonna get a human.

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You can call my phone all you want.

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You're never gonna get
a human answering it.

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It transcribes any voicemails.

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- Aw, bless.

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- So I don't even listen to the voicemails

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unless the AI murders it.

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And I'm like,

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"I don't think that's
what they said," you know?

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And then I'll listen to the voicemail but.

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Yeah, so, I mean, basically
they're sending me a voice tax.

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It's all my phone system does
is let you send me a voice

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text, but it works.

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People like it.

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Google likes it 'cause they
can see a phone number.

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00:09:25,490 --> 00:09:28,160
So it works without
having the phone system.

255
00:09:28,160 --> 00:09:29,600
But yeah, same.

256
00:09:29,600 --> 00:09:30,870
You just, you can't, you can't.

257
00:09:30,870 --> 00:09:32,890
- I just don't feel the need to it.

258
00:09:32,890 --> 00:09:34,220
We don't work with the clientele.

259
00:09:34,220 --> 00:09:39,140
We work with primarily business
owners, but not exclusively.

260
00:09:39,140 --> 00:09:41,490
And a lot of them are
entrepreneurs themselves

261
00:09:41,490 --> 00:09:43,831
and most of them are not
wanting to do unscheduled calls.

262
00:09:43,831 --> 00:09:47,290
We have ways to reach out
to us in a timely manner.

263
00:09:47,290 --> 00:09:50,160
Like, do it and we have -
- That's like most

264
00:09:50,160 --> 00:09:52,040
people figured out if they text me

265
00:09:52,040 --> 00:09:54,690
or if they email me that I get it faster.

266
00:09:54,690 --> 00:09:56,610
It's like if they try and
call me and leave a voicemail,

267
00:09:56,610 --> 00:09:58,420
even I don't even get that as fast.

268
00:09:58,420 --> 00:09:59,870
But they can text the office line.

269
00:09:59,870 --> 00:10:00,703
Now that I do like

270
00:10:00,703 --> 00:10:02,600
'cause nobody has my personal cell.

271
00:10:02,600 --> 00:10:04,310
They think they have my personal cell,

272
00:10:04,310 --> 00:10:06,370
but they don't have my personal cell.

273
00:10:06,370 --> 00:10:08,950
So I can tell dial pad to leave me alone.

274
00:10:08,950 --> 00:10:11,440
- Yeah.
- Yeah, I like Dialpad

275
00:10:11,440 --> 00:10:13,190
'cause I can manage
everybody else's account.

276
00:10:13,190 --> 00:10:14,893
So that did give me an advantage.

277
00:10:15,740 --> 00:10:16,573
But yeah,

278
00:10:16,573 --> 00:10:19,823
that was why I did that was
it's like I wanted everybody

279
00:10:19,823 --> 00:10:20,720
to have the option to just,
I don't even want messages.

280
00:10:20,720 --> 00:10:22,240
You can just turn off.

281
00:10:22,240 --> 00:10:24,293
So I was like I love a lot of that.

282
00:10:26,653 --> 00:10:28,740
I think my video did a thing.

283
00:10:28,740 --> 00:10:31,960
- No I, yeah, that's
definitely no I'm here for it.

284
00:10:31,960 --> 00:10:33,990
I love not having, I'm such,

285
00:10:33,990 --> 00:10:37,460
I think being an introvert for me,

286
00:10:37,460 --> 00:10:41,500
unscheduled calls is one
of the worst stressors

287
00:10:41,500 --> 00:10:42,960
that I deal with.

288
00:10:42,960 --> 00:10:44,300
And so that has been so nice.

289
00:10:44,300 --> 00:10:46,210
And that might be a Dialpad
may be a really good option

290
00:10:46,210 --> 00:10:47,140
for us going forward.

291
00:10:47,140 --> 00:10:48,173
But yeah, like just.

292
00:10:49,530 --> 00:10:51,340
I hated when the phone would ring.

293
00:10:51,340 --> 00:10:53,950
I would cringe so bad
when the phone would ring.

294
00:10:53,950 --> 00:10:56,800
That was why I hired my
first person, honestly.

295
00:10:56,800 --> 00:10:58,457
Like when I hired Ashley, I was like,

296
00:10:58,457 --> 00:11:01,028
"I cannot ever answer the phone."

297
00:11:01,028 --> 00:11:01,861
- Yes.

298
00:11:01,861 --> 00:11:03,050
- "I will not answer the phone."

299
00:11:03,050 --> 00:11:04,950
I'm like, "If you're afraid of
the phone we have a problem."

300
00:11:04,950 --> 00:11:06,790
Like I won't even make phone calls.

301
00:11:06,790 --> 00:11:08,360
I don't want to be on the phone.

302
00:11:08,360 --> 00:11:10,690
- Well and it pulls you out
of what you're doing too

303
00:11:10,690 --> 00:11:13,500
which makes me crazy from like
a productivity and like oh,

304
00:11:13,500 --> 00:11:15,980
if I'm in the zone, I'm in the zone.

305
00:11:15,980 --> 00:11:18,110
Like I don't wanna be
sitting here taking a call.

306
00:11:18,110 --> 00:11:20,200
I wanna be able to do the
thing and then absolutely.

307
00:11:20,200 --> 00:11:22,430
I'm not gone for hours
and hours and hours.

308
00:11:22,430 --> 00:11:23,610
Like I will get back to you.

309
00:11:23,610 --> 00:11:26,550
But none of what we do is
life and death emergency.

310
00:11:26,550 --> 00:11:29,423
So like within a couple of
hours, totally reasonable.

311
00:11:30,510 --> 00:11:32,176
- Yeah and I mean, I think
that's something a lot

312
00:11:32,176 --> 00:11:34,390
of people really could learn too,

313
00:11:34,390 --> 00:11:37,620
is to just be a little bit
more aggressively protective

314
00:11:37,620 --> 00:11:38,453
of your time.

315
00:11:39,340 --> 00:11:41,430
I mean, I even went through
and made my Calendlys where my

316
00:11:41,430 --> 00:11:43,271
default meetings are two weeks out.

317
00:11:43,271 --> 00:11:45,230
- Yep.
- You cannot book me.

318
00:11:45,230 --> 00:11:47,000
I have some links I can send to people

319
00:11:47,000 --> 00:11:48,700
if there is a situation
where they name me sooner,

320
00:11:48,700 --> 00:11:50,080
where they can break into that.

321
00:11:50,080 --> 00:11:51,930
But even that is 24 hours.

322
00:11:51,930 --> 00:11:54,550
You cannot, I need to know
when I wake up that morning,

323
00:11:54,550 --> 00:11:55,830
this is who I'm talking to today

324
00:11:55,830 --> 00:11:57,350
and that doesn't need to change.

325
00:11:57,350 --> 00:11:58,190
It just messes with me.

326
00:11:58,190 --> 00:11:59,560
I can't do it.

327
00:11:59,560 --> 00:12:01,080
Speaking of all this,
there's a lot of freedom

328
00:12:01,080 --> 00:12:02,450
and stuff in here.

329
00:12:02,450 --> 00:12:04,020
Do you have trouble finding employees?

330
00:12:04,020 --> 00:12:06,280
'Cause I know a lot of
people can't even imagine

331
00:12:06,280 --> 00:12:09,140
with their current style
if they made the shift.

332
00:12:09,140 --> 00:12:13,147
- I am overwhelmed with job
applicants from that TikTok,

333
00:12:13,147 --> 00:12:15,597
but I was overwhelmed with
job applicants before.

334
00:12:16,520 --> 00:12:18,610
We had over 1,000 people apply for jobs

335
00:12:18,610 --> 00:12:20,430
that we don't even have openings
for at this point in time.

336
00:12:20,430 --> 00:12:23,910
We're not actively hiring
right now. (laughing)

337
00:12:23,910 --> 00:12:25,980
It was just whether they're
the right people or not.

338
00:12:25,980 --> 00:12:27,070
I don't know.

339
00:12:27,070 --> 00:12:28,610
We'll be reaching out to that list first.

340
00:12:28,610 --> 00:12:32,903
But like we have, I'm not
gonna say I've stolen.

341
00:12:34,090 --> 00:12:36,290
I have wooed very easily.

342
00:12:36,290 --> 00:12:41,290
It has taken no effort to woo employees.

343
00:12:41,360 --> 00:12:43,807
Most of them are like, "Pick
me, pick me, pick me, please.

344
00:12:43,807 --> 00:12:44,737
"I have all these things.

345
00:12:44,737 --> 00:12:46,137
"I will do all the things."

346
00:12:47,368 --> 00:12:48,900
And a lot of them like had multiple jobs

347
00:12:48,900 --> 00:12:50,530
and have been able to leave multiple jobs

348
00:12:50,530 --> 00:12:54,450
and they have this job
because they don't have to.

349
00:12:54,450 --> 00:12:56,710
Like Alicia still has
a photography business

350
00:12:56,710 --> 00:12:57,990
because she really loves it.

351
00:12:57,990 --> 00:13:00,380
She does it part-time,
it's a passion of hers.

352
00:13:00,380 --> 00:13:02,010
She's not doing it because
she has to do it now.

353
00:13:02,010 --> 00:13:05,470
But she had three jobs before
and photography business

354
00:13:05,470 --> 00:13:08,180
and was still making less
than she's making now.

355
00:13:08,180 --> 00:13:09,380
Like that's embarrassing.

356
00:13:09,380 --> 00:13:12,350
Not for her, but for her employers.

357
00:13:12,350 --> 00:13:14,670
- Yeah.
- So yes, no,

358
00:13:14,670 --> 00:13:17,430
we don't have a problem finding people.

359
00:13:17,430 --> 00:13:20,200
We have been really specific
with making sure we're bringing

360
00:13:20,200 --> 00:13:22,830
on the right personality
fits not only with our team,

361
00:13:22,830 --> 00:13:25,250
but also, I mean with me
and with the way that,

362
00:13:25,250 --> 00:13:26,580
depending on who they interface with

363
00:13:26,580 --> 00:13:29,453
and with the way that they
work and structure their time.

364
00:13:30,380 --> 00:13:33,810
'Cause I think that's the
most important is you have

365
00:13:33,810 --> 00:13:35,063
to be willing.

366
00:13:35,990 --> 00:13:37,570
None of our employees are spoonfed.

367
00:13:37,570 --> 00:13:40,090
There's a difference in my
opinion, between, training

368
00:13:40,090 --> 00:13:41,980
and setting someone up for success

369
00:13:41,980 --> 00:13:43,707
and waking up every morning and saying,

370
00:13:43,707 --> 00:13:47,837
"Hey, so-and-so I need
you to do these 35 things

371
00:13:47,837 --> 00:13:50,990
"in exactly this order in this way."

372
00:13:50,990 --> 00:13:52,550
That's just, that's not how I work

373
00:13:52,550 --> 00:13:54,340
and that's not the right fit for someone,

374
00:13:54,340 --> 00:13:55,640
that might work in a different company

375
00:13:55,640 --> 00:13:57,240
that had a similar work structure.

376
00:13:57,240 --> 00:13:58,830
I don't see it working that way as much

377
00:13:58,830 --> 00:13:59,730
because I think there'd be a lot

378
00:13:59,730 --> 00:14:01,723
of wasted hours and management.

379
00:14:02,650 --> 00:14:03,483
- Yeah, definitely.

380
00:14:03,483 --> 00:14:05,630
I mean, I think that's kinda the challenge

381
00:14:05,630 --> 00:14:07,670
with that right is you have
to hire the right people.

382
00:14:07,670 --> 00:14:10,209
You do have to put a little
bit more effort into fit

383
00:14:10,209 --> 00:14:13,270
and finding people that aren't
gonna take advantage of you.

384
00:14:13,270 --> 00:14:15,290
I think that's one thing
like people that I've talked

385
00:14:15,290 --> 00:14:18,100
to that are afraid of
deviating from the 40 hour week

386
00:14:18,100 --> 00:14:19,720
or letting their employees work remote,

387
00:14:19,720 --> 00:14:22,450
like I've seen so many videos
where people are literally

388
00:14:22,450 --> 00:14:25,700
being micromanaged to the
point that their mouse movement

389
00:14:26,750 --> 00:14:27,693
is what says if they're on the clock

390
00:14:27,693 --> 00:14:29,755
and people are hacking that.

391
00:14:29,755 --> 00:14:34,260
Yeah, I saw one that they
put their mouse on the Roomba

392
00:14:34,260 --> 00:14:35,290
and was letting it go around the room.

393
00:14:35,290 --> 00:14:37,410
Another one, they like
attached it to a fan

394
00:14:37,410 --> 00:14:41,610
and a stick so that the
fan going was moving them.

395
00:14:41,610 --> 00:14:44,040
It's like, if you have to do that to prove

396
00:14:44,040 --> 00:14:45,610
to your employer that-
- You're hiring the

397
00:14:45,610 --> 00:14:47,370
wrong people and you're yeah.

398
00:14:47,370 --> 00:14:49,770
And you're at the wrong
place, yeah, no there's.

399
00:14:51,590 --> 00:14:52,980
I bring on people because I trust you.

400
00:14:52,980 --> 00:14:55,510
Like we said, I trust you to do the job.

401
00:14:55,510 --> 00:14:57,770
If I trust you to do the
job I trust you to be.

402
00:14:57,770 --> 00:15:01,500
And we work really closely
when we're training employees,

403
00:15:01,500 --> 00:15:03,280
to make sure that they're feeling.

404
00:15:03,280 --> 00:15:05,260
'Cause it is, it's a
different environment, right.

405
00:15:05,260 --> 00:15:08,527
A lot of it has been like a
brain shift where they're now

406
00:15:08,527 --> 00:15:10,597
"How can I do this so I'm efficient

407
00:15:10,597 --> 00:15:13,410
"and then it frees up the rest of my day?"

408
00:15:13,410 --> 00:15:16,370
And that sometimes can take
a little bit of coaxing.

409
00:15:16,370 --> 00:15:17,720
To be like, "No, it's okay.

410
00:15:18,977 --> 00:15:20,070
"Get, get out, go."

411
00:15:20,070 --> 00:15:22,280
Like you've done the things for the day.

412
00:15:22,280 --> 00:15:25,540
Go live your life and like be
happy or take that Friday off.

413
00:15:25,540 --> 00:15:26,373
We don't care.

414
00:15:26,373 --> 00:15:27,710
Take the Wednesday off
in the middle of the week

415
00:15:27,710 --> 00:15:29,790
'cause you have things to do like.

416
00:15:29,790 --> 00:15:31,340
- Yeah, I'm there.

417
00:15:31,340 --> 00:15:33,137
Crystal's still kind
of getting used to it.

418
00:15:33,137 --> 00:15:35,830
And I think she's worked
with me for a year now.

419
00:15:35,830 --> 00:15:38,530
And she's like, "I'm not gonna
be available this afternoon."

420
00:15:38,530 --> 00:15:40,707
I'm like, "Okay, I won't even
remember that you told me

421
00:15:40,707 --> 00:15:43,590
"that probably 'cause that's
just how irrelevant it is."

422
00:15:43,590 --> 00:15:45,455
She's like, "And I'll probably take a day

423
00:15:45,455 --> 00:15:46,384
"or two off in a couple of weeks."

424
00:15:46,384 --> 00:15:47,217
It's like.
- "Okay."

425
00:15:47,217 --> 00:15:49,490
- "Okay."
- "Have fun, enjoy."

426
00:15:49,490 --> 00:15:51,150
- All right, that's it.

427
00:15:51,150 --> 00:15:52,640
It's you have Slack.

428
00:15:52,640 --> 00:15:54,480
If there's an emergency,
I'll get a hold of you.

429
00:15:54,480 --> 00:15:56,470
But like it'll be all right.

430
00:15:56,470 --> 00:15:58,560
Like things can wait a day or two.

431
00:15:58,560 --> 00:16:01,280
Like how has all this affected
like your relationship

432
00:16:01,280 --> 00:16:03,000
with your clients? 'Cause I
know that's another fear a lot

433
00:16:03,000 --> 00:16:04,800
of business owners have if
they're considering something

434
00:16:04,800 --> 00:16:07,117
like this is well "Clients
aren't gonna like it

435
00:16:07,117 --> 00:16:09,387
"if they can't reach somebody
or it's taking too long

436
00:16:09,387 --> 00:16:10,900
"to get their work done."

437
00:16:10,900 --> 00:16:12,350
Or like how is that?

438
00:16:12,350 --> 00:16:13,330
- Expectation setting.

439
00:16:13,330 --> 00:16:17,650
So when it was just primarily
myself and a few contractors

440
00:16:17,650 --> 00:16:20,890
for team members, we were
really clear with clients.

441
00:16:20,890 --> 00:16:21,723
There's a certain level of client

442
00:16:21,723 --> 00:16:23,960
that gets a quicker guaranteed response.

443
00:16:23,960 --> 00:16:27,090
And keep in mind, we are
normally responding daily,

444
00:16:27,090 --> 00:16:29,630
if not like every couple
of hours to clients.

445
00:16:29,630 --> 00:16:32,650
Going through emails,
boxers, other communications,

446
00:16:32,650 --> 00:16:34,380
depending on what we
have set up with them.

447
00:16:34,380 --> 00:16:36,960
And, but we set the expectation

448
00:16:36,960 --> 00:16:41,560
that there's a 72 hour
return time for things.

449
00:16:41,560 --> 00:16:44,050
What we do is not life or death.

450
00:16:44,050 --> 00:16:46,310
We're doing bookkeeping,
we're doing their accounting,

451
00:16:46,310 --> 00:16:47,960
we're doing their tax planning.

452
00:16:47,960 --> 00:16:50,640
We're doing things that
yes have deadlines,

453
00:16:50,640 --> 00:16:53,870
but we're not working up to
the wire on those deadlines.

454
00:16:53,870 --> 00:16:56,600
We've set those expectations
from the get-go.

455
00:16:56,600 --> 00:16:57,850
This is the timeframe.

456
00:16:57,850 --> 00:17:00,230
We build buffer into
everything that we do.

457
00:17:00,230 --> 00:17:03,040
And then we also always have
someone that they can get ahold

458
00:17:03,040 --> 00:17:06,870
of via group chats and
a group email inbox.

459
00:17:06,870 --> 00:17:09,070
So if it is urgent, we let them know.

460
00:17:09,070 --> 00:17:12,040
We empower them basically to take charge,

461
00:17:12,040 --> 00:17:14,080
copy that person that
you normally work with.

462
00:17:14,080 --> 00:17:15,913
And then copy this group email.

463
00:17:17,470 --> 00:17:19,320
And we've not had any
issues with it, but we do.

464
00:17:19,320 --> 00:17:20,530
We work with a lot of business owners.

465
00:17:20,530 --> 00:17:22,750
We work with a lot of millennials, gen Z,

466
00:17:22,750 --> 00:17:24,870
people that are, I think, understanding

467
00:17:24,870 --> 00:17:29,870
and very supportive of us
actually A paying livable wages

468
00:17:29,980 --> 00:17:34,700
and B having jobs that
support lifestyles instead

469
00:17:34,700 --> 00:17:37,053
of having to have jobs to live.

470
00:17:38,030 --> 00:17:39,160
- Have you ever had any clients

471
00:17:39,160 --> 00:17:40,473
that are completely put off by that?

472
00:17:40,473 --> 00:17:42,170
When you tell them this is our culture

473
00:17:42,170 --> 00:17:44,800
and they're like, "No, I
don't wanna work with you."

474
00:17:44,800 --> 00:17:46,443
- No, actually.

475
00:17:47,730 --> 00:17:49,160
I had to think about it for a minute.

476
00:17:49,160 --> 00:17:52,440
Well, years ago, years
ago when it was just me.

477
00:17:52,440 --> 00:17:55,610
Yes, and those are clients
that whether they were,

478
00:17:55,610 --> 00:17:57,620
we could totally do the job.

479
00:17:57,620 --> 00:17:58,453
I could do the job.

480
00:17:58,453 --> 00:18:01,010
I don't know why it
wasn't a we at the time,

481
00:18:01,010 --> 00:18:02,230
but I wasn't willing to do that.

482
00:18:02,230 --> 00:18:04,830
And so I politely let them know
that we're not like I'm not

483
00:18:04,830 --> 00:18:06,090
the right fit for you.

484
00:18:06,090 --> 00:18:07,600
Go find someone that
you're able to do that

485
00:18:07,600 --> 00:18:09,170
because you're not gonna text me.

486
00:18:09,170 --> 00:18:10,870
You're not, like there is no,

487
00:18:10,870 --> 00:18:13,360
we have lines of communication
where we can go check this,

488
00:18:13,360 --> 00:18:16,030
but you are not calling me on
a Sunday morning at 5:00 AM

489
00:18:16,030 --> 00:18:18,620
because you got a tax
notice in the mail yesterday

490
00:18:18,620 --> 00:18:22,040
that we can't do anything
about until Monday anyways.

491
00:18:22,040 --> 00:18:22,873
- I love that.

492
00:18:22,873 --> 00:18:25,040
I love like you're getting
so many things right.

493
00:18:25,040 --> 00:18:26,798
That I don't think you even fully realize

494
00:18:26,798 --> 00:18:28,410
that you're getting right.

495
00:18:28,410 --> 00:18:30,020
Like I'm talking to people
that have been in business.

496
00:18:30,020 --> 00:18:32,340
I'm still learning some of
this myself to be honest.

497
00:18:32,340 --> 00:18:33,290
But I've talked to people that have been

498
00:18:33,290 --> 00:18:36,090
in business for 15, 20 years
and they're still learning

499
00:18:36,090 --> 00:18:37,713
that they can say no to clients.

500
00:18:39,001 --> 00:18:41,720
And it's like that is
just a phenomenal thing.

501
00:18:41,720 --> 00:18:43,160
I learned it a few years back.

502
00:18:43,160 --> 00:18:46,480
I literally, it's probably
way too long ago now.

503
00:18:46,480 --> 00:18:47,750
Seven, eight years ago.

504
00:18:47,750 --> 00:18:50,783
I fired something like 32 clients.

505
00:18:51,810 --> 00:18:53,790
And what immediately
happened on the backend

506
00:18:53,790 --> 00:18:56,083
of that is everybody on my team was happy.

507
00:18:57,280 --> 00:18:59,540
They were excited because
we got rid of everybody

508
00:18:59,540 --> 00:19:00,568
that was toxic.

509
00:19:00,568 --> 00:19:01,519
- Yes.

510
00:19:01,519 --> 00:19:02,670
- Toxic to us.

511
00:19:02,670 --> 00:19:04,090
It doesn't mean they were bad people.

512
00:19:04,090 --> 00:19:05,680
It doesn't mean they were bad clients.

513
00:19:05,680 --> 00:19:06,920
Toxic to us.

514
00:19:06,920 --> 00:19:10,000
And it was like everybody
was just so excited.

515
00:19:10,000 --> 00:19:11,110
And that's still,

516
00:19:11,110 --> 00:19:13,940
every time I've let an employee
fire their first client.

517
00:19:13,940 --> 00:19:15,987
They're just like, "Really, I can?

518
00:19:15,987 --> 00:19:17,657
"I don't have to work with them?"

519
00:19:17,657 --> 00:19:18,807
"Yes it's okay.

520
00:19:18,807 --> 00:19:22,780
"If they're causing you that
much grief, yeet them out."

521
00:19:22,780 --> 00:19:26,670
- Yeah, yeet them, yeet them to the curb.

522
00:19:26,670 --> 00:19:28,347
No, we had that conversation

523
00:19:28,347 --> 00:19:31,305
and we also had conversations
like Alicia the other day.

524
00:19:31,305 --> 00:19:33,770
'Cause we had a lot of
influx in sales calls, right.

525
00:19:33,770 --> 00:19:36,860
And she's handling our
sales calls from going viral

526
00:19:36,860 --> 00:19:38,380
and everything else to the point where

527
00:19:38,380 --> 00:19:40,400
like she had 40 calls.

528
00:19:40,400 --> 00:19:45,290
She still had her Calendly
open for as many occurrences

529
00:19:45,290 --> 00:19:48,060
within her open window as possible.

530
00:19:48,060 --> 00:19:48,943
She only had a couple days a week.

531
00:19:48,943 --> 00:19:50,693
And she was expressing
that she was really kind

532
00:19:50,693 --> 00:19:52,790
of feeling a little bit
exhausted from that.

533
00:19:52,790 --> 00:19:55,637
I was like, "Absolutely, I see that."

534
00:19:55,637 --> 00:19:57,097
"I can help take some.

535
00:19:57,097 --> 00:19:58,327
"We can schedule some out.

536
00:19:58,327 --> 00:19:59,630
"But like right now,

537
00:19:59,630 --> 00:20:02,807
why don't we go pick a
day and you set a limit.

538
00:20:02,807 --> 00:20:04,637
"And that is the day
that you do those calls."

539
00:20:04,637 --> 00:20:07,090
And she was like, "I can do that?"

540
00:20:07,090 --> 00:20:11,230
Yes, we are flush.

541
00:20:11,230 --> 00:20:12,620
Like we are okay.

542
00:20:12,620 --> 00:20:15,210
We also don't take on shitty clients.

543
00:20:15,210 --> 00:20:17,660
We, obviously every once in
a great while we'll find one

544
00:20:17,660 --> 00:20:20,340
that's not aligned or that we
change or their goals change.

545
00:20:20,340 --> 00:20:22,290
But it's really few and far between

546
00:20:22,290 --> 00:20:24,480
because we've gotten really
good at vetting people

547
00:20:24,480 --> 00:20:25,740
that we like.

548
00:20:25,740 --> 00:20:29,210
And we work with people 99%
of the time that we're like

549
00:20:29,210 --> 00:20:31,307
we'd wanna be friends with outside of,

550
00:20:31,307 --> 00:20:33,620
and some of them have become friends.

551
00:20:33,620 --> 00:20:35,000
But being able to say

552
00:20:35,000 --> 00:20:37,830
we'll normally have that
conversation where I'll tell Alicia

553
00:20:37,830 --> 00:20:40,317
or someone on team, I'm like, "I'm done.

554
00:20:40,317 --> 00:20:42,267
"I have washed my hands.

555
00:20:42,267 --> 00:20:44,787
"I am not a good personality
fit with this client.

556
00:20:44,787 --> 00:20:47,507
"If you want to pursue this relationship

557
00:20:47,507 --> 00:20:49,690
"and see if it's
salvageable by all means."

558
00:20:49,690 --> 00:20:51,767
Which again has happened literally twice.

559
00:20:51,767 --> 00:20:53,877
"But if not like you have my blessing,

560
00:20:53,877 --> 00:20:55,703
"I will let them go or you can let them go

561
00:20:55,703 --> 00:20:56,987
"and this is fine."

562
00:20:58,870 --> 00:21:00,050
Like yeah, you have a say.

563
00:21:00,050 --> 00:21:01,210
- They're just amazed by that.

564
00:21:01,210 --> 00:21:03,503
But it's like the thing we don't
think about a lot of times,

565
00:21:03,503 --> 00:21:06,610
I think business owners and
even employees, is that you're

566
00:21:06,610 --> 00:21:08,620
doing that person a
favor by letting them go.

567
00:21:08,620 --> 00:21:09,453
- Yes.

568
00:21:09,453 --> 00:21:11,030
- Because if they're not a fit with you,

569
00:21:11,030 --> 00:21:13,800
that means they're wasting time with you.

570
00:21:13,800 --> 00:21:16,210
They need to go find
the person who is a fit.

571
00:21:16,210 --> 00:21:19,260
That person is gonna give
them above and beyond,

572
00:21:19,260 --> 00:21:20,280
they're gonna enjoy the relationship

573
00:21:20,280 --> 00:21:21,740
and have a great time.

574
00:21:21,740 --> 00:21:25,010
Whereas if we keep working
with them, it's just like,

575
00:21:25,010 --> 00:21:26,420
this is torture for everybody.

576
00:21:26,420 --> 00:21:28,224
We hate talking to you,
they hate talking to us

577
00:21:28,224 --> 00:21:29,930
and it's just this is just not working.

578
00:21:29,930 --> 00:21:33,293
- And that's why we also,
we don't hard sell ever.

579
00:21:33,293 --> 00:21:36,790
That's not my selling strategy.

580
00:21:36,790 --> 00:21:37,830
We are here.

581
00:21:37,830 --> 00:21:41,130
We have a conversation and we
see if we have aligned goals

582
00:21:41,130 --> 00:21:42,867
and we're like, "Yeah,
we can do this thing.

583
00:21:42,867 --> 00:21:43,977
"This is what the thing costs.

584
00:21:43,977 --> 00:21:45,867
"And this is what working
with us looks like.

585
00:21:45,867 --> 00:21:47,567
"I think that the thing would benefit you,

586
00:21:47,567 --> 00:21:49,170
"but this is your call."

587
00:21:49,170 --> 00:21:51,487
And we're not here saying, "Oh,
you need to have this thing

588
00:21:51,487 --> 00:21:55,960
"or you're gonna, burn
and have tax fraud."

589
00:21:55,960 --> 00:21:58,080
And we're not here to fear monger

590
00:21:58,080 --> 00:22:00,290
and we're not here to push
people into working with us

591
00:22:00,290 --> 00:22:02,570
or convince them because if
you don't want to work with us

592
00:22:02,570 --> 00:22:03,850
and you're not sure.

593
00:22:03,850 --> 00:22:05,990
You might be sure in three
years when you've had a time

594
00:22:05,990 --> 00:22:08,900
to kind of chill or you
may never be a good fit,

595
00:22:08,900 --> 00:22:09,943
but that's fine.

596
00:22:10,800 --> 00:22:11,633
You can do that.

597
00:22:11,633 --> 00:22:13,430
And you may find someone
else that's way more aligned

598
00:22:13,430 --> 00:22:14,330
for you in the meantime.

599
00:22:14,330 --> 00:22:17,440
Like have at it, we're happy for you.

600
00:22:17,440 --> 00:22:19,830
- There are so many nuggets
that have happened on this call.

601
00:22:19,830 --> 00:22:22,090
Like I hope all of our listeners
are just replaying this

602
00:22:22,090 --> 00:22:23,570
and hearing it again and again and again.

603
00:22:23,570 --> 00:22:26,040
'Cause like I said, I don't,
maybe you probably really don't

604
00:22:26,040 --> 00:22:28,970
even hear it, all this
stuff that you're doing.

605
00:22:28,970 --> 00:22:31,360
Yeah, but I mean, these are
things like there are experts

606
00:22:31,360 --> 00:22:33,050
and gurus standing on stages,

607
00:22:33,050 --> 00:22:35,070
pounding this into people's heads

608
00:22:35,070 --> 00:22:36,540
that you can say no to clients.

609
00:22:36,540 --> 00:22:38,330
You'd have better onboarding processes

610
00:22:38,330 --> 00:22:39,230
to vet the right clients.

611
00:22:39,230 --> 00:22:40,890
You'd have better hiring processes

612
00:22:40,890 --> 00:22:42,040
to find the right employees.

613
00:22:42,040 --> 00:22:44,940
Like you need to get people
aligned with your company goals

614
00:22:44,940 --> 00:22:45,950
and your vision.

615
00:22:45,950 --> 00:22:48,610
There are people making absurd
amounts of money every year,

616
00:22:48,610 --> 00:22:50,460
trying to beat this into people's heads.

617
00:22:50,460 --> 00:22:54,120
People paying absurds amounts
of money to get this knowledge

618
00:22:54,120 --> 00:22:56,190
that you have literally
downloaded into their brains

619
00:22:56,190 --> 00:22:57,210
in the last 20 minutes.

620
00:22:57,210 --> 00:23:00,240
Like powerful stuff.

621
00:23:00,240 --> 00:23:02,150
And I mean like I've just
been studying business

622
00:23:02,150 --> 00:23:03,510
for so many years, so I've heard it

623
00:23:03,510 --> 00:23:05,160
and seen it and I've seen it a bunch.

624
00:23:05,160 --> 00:23:07,223
But like you're just doing it.

625
00:23:07,223 --> 00:23:08,160
You just have a super powerful.

626
00:23:08,160 --> 00:23:11,140
- I think that there's so
much to be said for unpacking.

627
00:23:11,140 --> 00:23:13,720
I mean, I, over the last
few years, have been going

628
00:23:13,720 --> 00:23:16,030
to therapy and like doing
work on myself as well,

629
00:23:16,030 --> 00:23:18,070
personally and professionally.

630
00:23:18,070 --> 00:23:21,560
And I think a lot of
that, I mean, who says,

631
00:23:21,560 --> 00:23:23,110
which came first chicken or egg,

632
00:23:23,110 --> 00:23:26,040
but so much of that dovetails
with my professional

633
00:23:26,040 --> 00:23:27,150
and my business career.

634
00:23:27,150 --> 00:23:30,860
And like taking the time to
question is this serving me?

635
00:23:30,860 --> 00:23:33,870
But is this serving me across the board?

636
00:23:33,870 --> 00:23:35,930
Is this serving our
clients, our employees,

637
00:23:35,930 --> 00:23:37,160
our business, our lifestyle?

638
00:23:37,160 --> 00:23:38,440
Like my personal health,

639
00:23:38,440 --> 00:23:39,960
my relationship, my mental health.

640
00:23:39,960 --> 00:23:42,510
Like there are so many things.

641
00:23:42,510 --> 00:23:45,430
I think my biggest takeaway
would be like question it.

642
00:23:45,430 --> 00:23:47,000
And not questioning it in like,

643
00:23:47,000 --> 00:23:49,650
I'm not negative or pessimistic.

644
00:23:49,650 --> 00:23:53,290
But like have you been
taught this for years?

645
00:23:53,290 --> 00:23:56,680
And is this what you think
you're supposed to be doing?

646
00:23:56,680 --> 00:23:57,540
Great.

647
00:23:57,540 --> 00:23:59,090
Is that what you should be doing?

648
00:23:59,090 --> 00:24:01,290
Is it the best fit?

649
00:24:01,290 --> 00:24:02,123
May not be.

650
00:24:03,420 --> 00:24:05,020
- I mean, it's like I
tell people all the time,

651
00:24:05,020 --> 00:24:06,640
like if you wanna be happy and successful,

652
00:24:06,640 --> 00:24:07,940
it's three things.

653
00:24:07,940 --> 00:24:09,870
It's know your super power,
what you're really good at.

654
00:24:09,870 --> 00:24:11,730
Know the people that you
wanna spend your days with.

655
00:24:11,730 --> 00:24:13,750
You spent all day every
day with those people.

656
00:24:13,750 --> 00:24:14,583
Who would they be?

657
00:24:14,583 --> 00:24:15,650
Who would make you happy?

658
00:24:15,650 --> 00:24:18,373
Then, only then go invent the service.

659
00:24:19,450 --> 00:24:21,370
It may be something that's a spinoff

660
00:24:21,370 --> 00:24:22,840
of something that already exists.

661
00:24:22,840 --> 00:24:24,130
It may be, whatever,

662
00:24:24,130 --> 00:24:27,120
but like don't get in this box of just

663
00:24:27,120 --> 00:24:28,840
because this is how it's always been sold.

664
00:24:28,840 --> 00:24:31,550
This is how, this is the
service you've always delivered

665
00:24:31,550 --> 00:24:33,549
that it has to be delivered that way.

666
00:24:33,549 --> 00:24:34,520
- Yeah.

667
00:24:34,520 --> 00:24:36,160
- If it's, if you're
using your super power,

668
00:24:36,160 --> 00:24:37,650
if you're working with
the people that you like,

669
00:24:37,650 --> 00:24:41,200
if you're happy with what's
going on, invent something.

670
00:24:41,200 --> 00:24:43,350
Ever since I embraced
that, it's just been,

671
00:24:44,220 --> 00:24:46,750
I embraced that probably about
two and a half years ago.

672
00:24:46,750 --> 00:24:49,910
Shut down the physical office,
took everybody fully remote.

673
00:24:49,910 --> 00:24:51,420
And I was like, this is just like

674
00:24:51,420 --> 00:24:53,630
I'm putting so much energy,

675
00:24:53,630 --> 00:24:55,690
so many mental calories as we put it,

676
00:24:55,690 --> 00:24:57,130
into maintaining a physical office

677
00:24:57,130 --> 00:24:59,130
and maintaining a house.

678
00:24:59,130 --> 00:25:00,740
You know, 'cause I had two little kids

679
00:25:00,740 --> 00:25:03,920
and my dad moved in with
me and I had my husband,

680
00:25:03,920 --> 00:25:04,897
it was just like (imitates gagging).

681
00:25:04,897 --> 00:25:07,650
Had a bunch of pats, too many pets.

682
00:25:07,650 --> 00:25:11,290
And it's like all the energy
to keeping an office clean

683
00:25:11,290 --> 00:25:14,890
and house clean and I'm
doubling my mental calorie load

684
00:25:14,890 --> 00:25:17,920
for the day on just grocery shopping

685
00:25:17,920 --> 00:25:20,357
and it just, it wasn't worth it, you know.

686
00:25:20,357 --> 00:25:22,420
And so you should really have
to think about what you want.

687
00:25:22,420 --> 00:25:25,570
So there've been so many,
so many good things.

688
00:25:25,570 --> 00:25:26,860
Like why do you think people

689
00:25:26,860 --> 00:25:28,770
in the U.S. especially are struggling?

690
00:25:28,770 --> 00:25:30,140
Like I know other countries have already

691
00:25:30,140 --> 00:25:31,200
gotten better about this.

692
00:25:31,200 --> 00:25:32,860
Why do you think we're
struggling so hard with

693
00:25:32,860 --> 00:25:33,930
this in the U.S.?

694
00:25:33,930 --> 00:25:35,610
To normalize this?

695
00:25:35,610 --> 00:25:39,650
- I, oof, oof.
- Big question.

696
00:25:39,650 --> 00:25:44,650
- Yes, yes and I'm trying to
give the most neutral answer

697
00:25:44,820 --> 00:25:46,513
while still being valid.

698
00:25:48,469 --> 00:25:50,731
I think a lot of it has
to do with the expectation

699
00:25:50,731 --> 00:25:53,730
that is set, that if you
work hard enough in America,

700
00:25:53,730 --> 00:25:55,680
you can have the American dream, right.

701
00:25:55,680 --> 00:25:57,970
So I think A there's a little bit of that.

702
00:25:57,970 --> 00:25:59,270
Where you just put in the hours.

703
00:25:59,270 --> 00:26:01,270
Everyone loves the rags to riches.

704
00:26:01,270 --> 00:26:04,660
You started as an immigrant
son and you did this thing.

705
00:26:04,660 --> 00:26:07,140
You're now a multimillionaire
or a billionaire.

706
00:26:07,140 --> 00:26:08,600
- Worked 80 hours, slept on the floor.

707
00:26:08,600 --> 00:26:11,370
- Yes, yes, had 17 roommates.

708
00:26:11,370 --> 00:26:13,350
Whereas now that's kind of a
necessity if you wanna live

709
00:26:13,350 --> 00:26:15,000
in New York and like do anything.

710
00:26:16,130 --> 00:26:19,350
So I think that that's
part of it, is we've been,

711
00:26:19,350 --> 00:26:22,640
it's been ingrained in us that
if you just work hard enough,

712
00:26:22,640 --> 00:26:23,950
you'll get ahead.

713
00:26:23,950 --> 00:26:28,950
And I also think that we have
been, that fosters being busy.

714
00:26:30,030 --> 00:26:34,010
Fosters increased
purchases for convenience.

715
00:26:34,010 --> 00:26:35,830
When you have increased
purchases for convenience,

716
00:26:35,830 --> 00:26:37,400
because you don't have time

717
00:26:37,400 --> 00:26:40,700
and you have a little bit more
money, then you buy things.

718
00:26:40,700 --> 00:26:42,080
And then when you buy things

719
00:26:42,080 --> 00:26:43,310
and I'm not saying the
buying things are bad.

720
00:26:43,310 --> 00:26:44,670
I love what I live.

721
00:26:44,670 --> 00:26:46,070
I love my things that I have,

722
00:26:46,070 --> 00:26:49,140
but consuming consciously I
think is really different.

723
00:26:49,140 --> 00:26:52,700
And so with that, we end up expecting

724
00:26:52,700 --> 00:26:55,150
things a little bit more instantaneously.

725
00:26:55,150 --> 00:26:57,420
We have Amazon, we have same-day delivery,

726
00:26:57,420 --> 00:26:58,980
we have next day delivery.

727
00:26:58,980 --> 00:27:02,210
We expect to be able to
go to a grocery store

728
00:27:02,210 --> 00:27:06,453
and it be open, within reason
til 8, 9, 10 o'clock at night.

729
00:27:07,950 --> 00:27:09,850
I go to Iceland and
Europe really regularly.

730
00:27:09,850 --> 00:27:12,590
And I go, and the grocery
stores close at six or seven.

731
00:27:12,590 --> 00:27:13,830
Like if you don't have your shit

732
00:27:13,830 --> 00:27:15,240
and you haven't planned
ahead for the next day,

733
00:27:15,240 --> 00:27:17,050
they don't open until 10 or 11.

734
00:27:17,050 --> 00:27:18,710
And by shortening their hours

735
00:27:18,710 --> 00:27:23,660
and setting expectations so
that if you're there you know.

736
00:27:23,660 --> 00:27:26,530
There's no need for those
grocery stores to be open.

737
00:27:26,530 --> 00:27:29,340
Then they can have one shift that works.

738
00:27:29,340 --> 00:27:30,173
They're done.

739
00:27:30,173 --> 00:27:31,006
They go home.

740
00:27:31,006 --> 00:27:31,839
There's more family time.

741
00:27:31,839 --> 00:27:32,750
They can pay wages.

742
00:27:32,750 --> 00:27:35,050
People's grocery shopping
hours are shortened.

743
00:27:35,980 --> 00:27:36,813
Why?

744
00:27:36,813 --> 00:27:38,810
Outside of the instantaneous
convenience factor

745
00:27:38,810 --> 00:27:40,720
because of time crunch.

746
00:27:40,720 --> 00:27:44,610
So that's my various sort of
it all connects in a circle.

747
00:27:44,610 --> 00:27:47,040
But I think that that
has a lot to do with it.

748
00:27:47,040 --> 00:27:47,927
- Now, I thought that was really good.

749
00:27:47,927 --> 00:27:49,900
I know I saw that when
you answered that question

750
00:27:49,900 --> 00:27:50,733
on a TikTok,

751
00:27:50,733 --> 00:27:52,510
which is why I wanted to make
sure that I asked it today,

752
00:27:52,510 --> 00:27:56,540
because I hadn't really thought
about the consumption side

753
00:27:56,540 --> 00:27:58,310
of it and yeah there are some purchases,

754
00:27:58,310 --> 00:28:00,320
some convenience purchases
that they're great.

755
00:28:00,320 --> 00:28:01,153
They're good.

756
00:28:01,153 --> 00:28:01,986
I love them.

757
00:28:01,986 --> 00:28:02,870
They're fine.

758
00:28:02,870 --> 00:28:06,520
But there's other ones that you kinda know

759
00:28:06,520 --> 00:28:08,410
you're doing the wrong thing.

760
00:28:08,410 --> 00:28:12,050
No, I don't need to eat fast
food five nights in a row.

761
00:28:12,050 --> 00:28:13,280
But you do it because you're busy

762
00:28:13,280 --> 00:28:14,215
because you don't have choices.

763
00:28:14,215 --> 00:28:17,360
And it's more expensive a lot
of times than cooking at home.

764
00:28:17,360 --> 00:28:19,480
I have six people in my house.

765
00:28:19,480 --> 00:28:22,490
If we wanna go get Burger
King, it gets pricey.

766
00:28:22,490 --> 00:28:23,323
It adds up.

767
00:28:23,323 --> 00:28:24,880
Like I could cook a good meal

768
00:28:24,880 --> 00:28:25,949
at home for a third of the price.

769
00:28:25,949 --> 00:28:28,113
- Oh yeah.
- But because I'm busy,

770
00:28:28,113 --> 00:28:30,420
it's like (groaning).

771
00:28:30,420 --> 00:28:31,480
I taught my kids to cook.

772
00:28:31,480 --> 00:28:33,010
So my kids are making dinner more now,

773
00:28:33,010 --> 00:28:34,130
so we can balance it out.

774
00:28:34,130 --> 00:28:37,010
- Yeah, it's a good life skill to have.

775
00:28:37,010 --> 00:28:39,740
- It is, it is so sharing
those duties has helped.

776
00:28:39,740 --> 00:28:43,193
But before that, before, I put
that time into teaching them.

777
00:28:44,040 --> 00:28:46,650
I mean, we were eating out a lot.

778
00:28:46,650 --> 00:28:48,840
I think my only saving grace was

779
00:28:48,840 --> 00:28:50,830
that when we bought this
house a couple of years ago,

780
00:28:50,830 --> 00:28:54,030
there's only like two places
that will deliver here.

781
00:28:54,030 --> 00:28:55,170
So that's the only thing that saved me.

782
00:28:55,170 --> 00:28:56,810
And they're both pizza.

783
00:28:56,810 --> 00:28:58,380
They have pasta, they have sandwiches.

784
00:28:58,380 --> 00:29:00,030
So it's like one that let's do pizza.

785
00:29:00,030 --> 00:29:01,300
The next night let's do pasta.

786
00:29:01,300 --> 00:29:02,910
The next night let's do sandwiches.

787
00:29:02,910 --> 00:29:06,530
- And we live 40 miles from
town now where we live.

788
00:29:06,530 --> 00:29:08,026
And so there is no.

789
00:29:08,026 --> 00:29:11,273
We're 45 minute to an
hour drive to anywhere.

790
00:29:12,570 --> 00:29:14,920
We buy a few convenience
foods that like freeze,

791
00:29:14,920 --> 00:29:19,120
but that's really like nipped
any sort of ordering habit.

792
00:29:19,120 --> 00:29:20,510
But we have a housekeeper.

793
00:29:20,510 --> 00:29:23,270
I love having someone come and help.

794
00:29:23,270 --> 00:29:26,290
Like that for me is such a good,
it's not even a time thing.

795
00:29:26,290 --> 00:29:27,623
It's then like an I don't like doing this.

796
00:29:27,623 --> 00:29:29,570
- It's the mental calorie thing.

797
00:29:29,570 --> 00:29:31,930
- Yes and it's done, it's deep cleaned.

798
00:29:31,930 --> 00:29:32,960
I don't have to worry about it.

799
00:29:32,960 --> 00:29:34,920
Like we do the maintenance, no big deal.

800
00:29:34,920 --> 00:29:37,010
But that's more of
that's a conscious choice

801
00:29:37,010 --> 00:29:39,100
that I've made rather
than having to make it

802
00:29:39,100 --> 00:29:41,230
because I'm literally strapped for time

803
00:29:41,230 --> 00:29:44,850
because I'm working 70 hour
weeks and my house is trashed.

804
00:29:44,850 --> 00:29:47,260
- Yep and that's the same
thing that like we figured

805
00:29:47,260 --> 00:29:49,110
out even around my house was even

806
00:29:49,110 --> 00:29:51,130
with like chore assignments and things,

807
00:29:51,130 --> 00:29:52,230
if you can find the things

808
00:29:52,230 --> 00:29:54,780
that are less mental calorie
tasks for someone else.

809
00:29:54,780 --> 00:29:56,530
- And shuffle accordingly.

810
00:29:56,530 --> 00:29:58,900
- Yeah 'cause some people will
look at a sink full of dishes

811
00:29:58,900 --> 00:30:03,580
and go, "Oh my God, that's
like 500 mental calories."

812
00:30:03,580 --> 00:30:06,120
Someone else will look at
the same pile of dishes

813
00:30:06,120 --> 00:30:07,510
and be "I can do that in 10 minutes."

814
00:30:07,510 --> 00:30:08,564
It's like a hundred mental calories.

815
00:30:08,564 --> 00:30:09,510
- Yeah.

816
00:30:09,510 --> 00:30:12,580
- So it's you just give the
task to the right person.

817
00:30:12,580 --> 00:30:15,750
And now everybody's week
got a lot less stressful.

818
00:30:15,750 --> 00:30:18,450
So it's like we have family
staff meetings once a week just

819
00:30:18,450 --> 00:30:20,840
to assign chores and pick meals.

820
00:30:20,840 --> 00:30:23,170
And I implemented processes and systems

821
00:30:23,170 --> 00:30:24,170
for meal planning in my house.

822
00:30:24,170 --> 00:30:27,320
I applied business to
my house and it works.

823
00:30:27,320 --> 00:30:30,770
Like I even have so we can
choose what we're gonna eat.

824
00:30:30,770 --> 00:30:32,840
I have index cards, like a stack of them.

825
00:30:32,840 --> 00:30:35,460
I have recipes with the name
of the recipe on the front

826
00:30:35,460 --> 00:30:36,820
and the actual recipe on the back.

827
00:30:36,820 --> 00:30:39,330
And we just go through and
pull out seven of them,

828
00:30:39,330 --> 00:30:40,920
put them on the magnets on the fridge

829
00:30:40,920 --> 00:30:42,090
and there's meal planning for the week.

830
00:30:42,090 --> 00:30:42,923
We know right.

831
00:30:42,923 --> 00:30:44,150
'Cause it reduced the mental calories.

832
00:30:44,150 --> 00:30:48,170
- Yeah, I'm starting that
too, yeah. (laughing)

833
00:30:48,170 --> 00:30:49,550
- We did that for chores.

834
00:30:49,550 --> 00:30:50,580
And we did that.

835
00:30:50,580 --> 00:30:54,660
I got the file magnets, the
ones that go in file cabinets?

836
00:30:54,660 --> 00:30:55,750
They're just kinda small.

837
00:30:55,750 --> 00:30:57,580
I have those for chores.

838
00:30:57,580 --> 00:30:59,190
And I just literally
put a grid on the side

839
00:30:59,190 --> 00:31:00,450
of my fridge for every person.

840
00:31:00,450 --> 00:31:02,713
And I have a cheat sheet of everything

841
00:31:02,713 --> 00:31:03,546
that has to be done every week,

842
00:31:03,546 --> 00:31:04,379
everything has to be done once a month.

843
00:31:04,379 --> 00:31:06,000
Things like that get
done a couple of times

844
00:31:06,000 --> 00:31:06,833
throughout the year.

845
00:31:06,833 --> 00:31:08,210
I have these broke down.

846
00:31:08,210 --> 00:31:09,943
So every week it's like, "Go look at that.

847
00:31:09,943 --> 00:31:13,327
"Everybody go pick your
tasks, put them on your thing,

848
00:31:13,327 --> 00:31:14,160
"call it a day."

849
00:31:14,160 --> 00:31:17,150
Like it reduced mental
calories for chores.

850
00:31:17,150 --> 00:31:19,160
Crazy stupid stuff. I know that
was like, I think I got off

851
00:31:19,160 --> 00:31:20,500
in left field on that a little bit.

852
00:31:20,500 --> 00:31:21,940
- No, I think it's so valid though.

853
00:31:21,940 --> 00:31:23,620
I think so much of what we do personally

854
00:31:23,620 --> 00:31:25,480
and professionally like
bleed into one another.

855
00:31:25,480 --> 00:31:27,670
And there was a lot of
takeaways from both.

856
00:31:27,670 --> 00:31:29,680
I don't know why, I mean, I know why,

857
00:31:29,680 --> 00:31:31,410
because we've had corporate
and we've had personal life,

858
00:31:31,410 --> 00:31:33,320
but like I work from home.

859
00:31:33,320 --> 00:31:34,180
I have for years.

860
00:31:34,180 --> 00:31:37,130
Like my personal and my
business are so intertwined

861
00:31:37,130 --> 00:31:39,600
that like.
- Yep.

862
00:31:39,600 --> 00:31:41,440
Well, and I think it got
normalized with COVID,

863
00:31:41,440 --> 00:31:42,273
which was nice.

864
00:31:42,273 --> 00:31:43,760
If your dog's barking in the background,

865
00:31:43,760 --> 00:31:46,380
it's not like, "Oh my
God, how unprofessional."

866
00:31:46,380 --> 00:31:49,190
If you show up in a t-shirt, it's fine.

867
00:31:49,190 --> 00:31:51,010
It's okay.

868
00:31:51,010 --> 00:31:52,457
You can come in your, I've worn pajamas

869
00:31:52,457 --> 00:31:53,870
and done these podcasts interviews.

870
00:31:53,870 --> 00:31:55,511
Like I'm not even kidding.

871
00:31:55,511 --> 00:31:56,810
It was nice looking pajamas.
- I'm in yoga pants.

872
00:31:56,810 --> 00:31:58,670
- And all you could see was like here.

873
00:31:58,670 --> 00:32:00,360
Oh, I live in yoga pants.

874
00:32:00,360 --> 00:32:01,383
- Yoga pants, keep talking.

875
00:32:01,383 --> 00:32:02,216
- The ones with the
pockets, they have pockets.

876
00:32:02,216 --> 00:32:03,049
- Oh seriously,
- I got the ones

877
00:32:03,049 --> 00:32:05,007
with the pockets on the -

878
00:32:05,007 --> 00:32:05,840
- And they have big enough
pockets to actually fit

879
00:32:05,840 --> 00:32:07,370
a cell phone.
- Yes.

880
00:32:07,370 --> 00:32:09,574
- Yeah, no, amazing.

881
00:32:09,574 --> 00:32:11,780
- I can put like down to here on my arm

882
00:32:11,780 --> 00:32:12,957
in my pocket.
- Sometimes when I go walking

883
00:32:12,957 --> 00:32:14,488
and it's cold I'll do that.

884
00:32:14,488 --> 00:32:16,400
And then I've got. (laughing)

885
00:32:16,400 --> 00:32:17,260
It looks so dumb.

886
00:32:17,260 --> 00:32:18,500
If I fall one of these days,

887
00:32:18,500 --> 00:32:21,120
I'm going to completely skin my face, but.

888
00:32:21,120 --> 00:32:21,953
- Oh yeah.

889
00:32:21,953 --> 00:32:23,710
- It's really comfortable.
- But it keeps your hands warm

890
00:32:23,710 --> 00:32:26,330
and it's like surprisingly comfortable.

891
00:32:26,330 --> 00:32:28,030
I'll do that even
sitting here in my chair,

892
00:32:28,030 --> 00:32:30,460
I'll have my hands just and
I'll just be leaned back,

893
00:32:30,460 --> 00:32:33,010
I'll be watching some
training videos or something.

894
00:32:33,010 --> 00:32:35,370
It's just, it's a, and I think it's okay.

895
00:32:35,370 --> 00:32:38,260
I was talking to one guy
when COVID first started

896
00:32:38,260 --> 00:32:40,520
and he was, his employees
were having to work remotely

897
00:32:40,520 --> 00:32:41,620
and they normally hadn't.

898
00:32:41,620 --> 00:32:42,453
Pretty big company.

899
00:32:42,453 --> 00:32:45,500
I mean, he had like 55, 60 employees.

900
00:32:45,500 --> 00:32:48,060
He said that if they were
on a meeting with a client

901
00:32:48,060 --> 00:32:51,050
or in a staff meeting and a
kid cried or a dog barked,

902
00:32:51,050 --> 00:32:52,600
he would fire them immediately.

903
00:32:54,470 --> 00:32:57,100
- Wow.
- This was at the beginning

904
00:32:57,100 --> 00:33:02,100
of COVID where this
was not, everybody was,

905
00:33:02,520 --> 00:33:04,960
schools were out, doggy
daycares weren't like.

906
00:33:04,960 --> 00:33:06,357
- Right.
- You had no

907
00:33:06,357 --> 00:33:08,177
choice.
- You had no other options.

908
00:33:08,177 --> 00:33:11,160
- He said they had to get
someone to come babysit

909
00:33:11,160 --> 00:33:13,350
and it's who are you gonna get to come?

910
00:33:13,350 --> 00:33:15,850
Well, you can't let
people into your house.

911
00:33:15,850 --> 00:33:17,850
Family members or somebody can I'm sure.

912
00:33:19,551 --> 00:33:20,384
They're like really?

913
00:33:20,384 --> 00:33:21,410
That's not okay.

914
00:33:21,410 --> 00:33:22,673
- A little out of touch.
- It's just not okay.

915
00:33:22,673 --> 00:33:24,900
It's so weird. Yeah.

916
00:33:24,900 --> 00:33:26,910
And it's I don't, I don't care.

917
00:33:26,910 --> 00:33:28,930
Like I've had my dogs bark in a podcast.

918
00:33:28,930 --> 00:33:30,530
If they hear a noise outside,

919
00:33:30,530 --> 00:33:34,610
they're gonna skitter so
loud that you'll hear it.

920
00:33:34,610 --> 00:33:35,443
And you'll be like, "Hey."

921
00:33:35,443 --> 00:33:36,870
and trying to rip your headphones out.

922
00:33:36,870 --> 00:33:38,160
But it's life.

923
00:33:38,160 --> 00:33:40,130
It's just life right now.

924
00:33:40,130 --> 00:33:41,767
I mean, my thing is a mess behind me

925
00:33:41,767 --> 00:33:44,120
and it's you can worry
about that kind of stuff.

926
00:33:44,120 --> 00:33:45,350
Or you can just get the job done.

927
00:33:45,350 --> 00:33:48,481
- Yeah, no, that's, literally
this corner is like,

928
00:33:48,481 --> 00:33:50,840
I have aluminum foil behind me

929
00:33:50,840 --> 00:33:53,860
and then I have like a cat
box and everything else.

930
00:33:53,860 --> 00:33:55,360
It's all spread behind this.

931
00:33:55,360 --> 00:33:56,910
And it's just like this was my spot.

932
00:33:56,910 --> 00:33:57,960
I can be here.

933
00:33:57,960 --> 00:33:59,970
I can put a jacket on, done.

934
00:33:59,970 --> 00:34:00,990
Like that is it.

935
00:34:00,990 --> 00:34:03,660
Yeah, I take all my calls
mostly with the cat in my arms.

936
00:34:03,660 --> 00:34:06,160
'Cause he won't not do that and it's just.

937
00:34:06,160 --> 00:34:08,640
- Yep, I've finally got my dogs taught

938
00:34:08,640 --> 00:34:11,420
to mostly lay down here.

939
00:34:11,420 --> 00:34:14,217
But if Lila decides that,
yesterday she's like,

940
00:34:14,217 --> 00:34:15,290
"Are you paying attention to me?"

941
00:34:15,290 --> 00:34:17,710
She will literally try and jump in my lap.

942
00:34:17,710 --> 00:34:19,020
And she is not a lap dog.

943
00:34:19,020 --> 00:34:20,377
She's fairly big, so.

944
00:34:21,622 --> 00:34:23,630
But yeah, I mean, I think it's just,

945
00:34:23,630 --> 00:34:25,470
I love that we've had
a lot of tips on here

946
00:34:25,470 --> 00:34:28,850
for people that it's
like normalize normal.

947
00:34:28,850 --> 00:34:31,620
I kind of feel like we
don't have to hide life

948
00:34:31,620 --> 00:34:33,200
to be good in business.

949
00:34:33,200 --> 00:34:34,033
- Yes.

950
00:34:34,033 --> 00:34:34,866
- It's like about the only thing

951
00:34:34,866 --> 00:34:36,150
that I ask people to
do when they're working

952
00:34:36,150 --> 00:34:38,433
with me is get a good mic.

953
00:34:38,433 --> 00:34:39,850
- Oh.
- Let's make sure

954
00:34:39,850 --> 00:34:41,130
you have a good microphone

955
00:34:41,130 --> 00:34:42,680
because if I'm talking to you on a call

956
00:34:42,680 --> 00:34:45,740
and I can't hear-
- Oh that would drive me nuts.

957
00:34:45,740 --> 00:34:48,450
- Everything else though,
anything else I can deal with.

958
00:34:48,450 --> 00:34:50,520
If you're sitting on the
couch and your lighting's bad.

959
00:34:50,520 --> 00:34:52,273
If you've got a kid running around.

960
00:34:53,620 --> 00:34:57,023
We'll reschedule if we need to
if the kid's too distracting.

961
00:35:00,122 --> 00:35:01,284
It has to be okay.

962
00:35:01,284 --> 00:35:04,800
And I think we have to be
okay to like tell clients

963
00:35:04,800 --> 00:35:06,550
we don't, our employees are people.

964
00:35:07,750 --> 00:35:12,123
- Well and our clients like
that. I mean, we literally.

965
00:35:13,810 --> 00:35:15,220
- [Both] The right clients notice it.

966
00:35:15,220 --> 00:35:17,760
- Yeah. I mean, and that's
who we wanna work with

967
00:35:17,760 --> 00:35:18,900
because like you're here

968
00:35:18,900 --> 00:35:20,680
and a lot of them are
wanting to do the same thing

969
00:35:20,680 --> 00:35:22,980
and enforce boundaries in
their own life and business.

970
00:35:22,980 --> 00:35:25,060
And they're like, "Oh, you're doing it."

971
00:35:25,060 --> 00:35:25,893
- Yeah.
- Yeah, they're so right.

972
00:35:25,893 --> 00:35:27,960
- They're sort of free to do it. I mean,

973
00:35:27,960 --> 00:35:30,350
it's like so many people are
afraid to make these changes,

974
00:35:30,350 --> 00:35:32,610
to put these kinds of
restrictions into place.

975
00:35:32,610 --> 00:35:33,833
And to be that,

976
00:35:34,688 --> 00:35:35,990
I was talking with someone
the other day, Carlson,

977
00:35:35,990 --> 00:35:38,730
and he was like, he said he
thinks most of the people

978
00:35:38,730 --> 00:35:40,440
that succeed, succeed
because they're not afraid

979
00:35:40,440 --> 00:35:41,273
to be a fool.

980
00:35:43,190 --> 00:35:45,800
And I was like, "That's fair."

981
00:35:45,800 --> 00:35:48,160
Yeah, because I mean
foolish on some level,

982
00:35:48,160 --> 00:35:50,150
not court jester or whatever,

983
00:35:50,150 --> 00:35:53,520
but we have these fears around
how we're gonna be perceived.

984
00:35:53,520 --> 00:35:55,560
That, oh, we don't have a company phone.

985
00:35:55,560 --> 00:35:57,350
You're not gonna be able to call us,

986
00:35:57,350 --> 00:35:58,320
how's that gonna make us look?

987
00:35:58,320 --> 00:36:00,730
We have these fears that.

988
00:36:00,730 --> 00:36:01,563
You know, honestly the
right people, the ones

989
00:36:01,563 --> 00:36:05,070
that we wanna work with are
gonna share our beliefs.

990
00:36:05,070 --> 00:36:06,890
And yeah, it's just not
gonna matter to them.

991
00:36:06,890 --> 00:36:08,700
They're gonna be like,
"Oh, that's so cool."

992
00:36:08,700 --> 00:36:09,970
- Right.
- Which I think you've seen.

993
00:36:09,970 --> 00:36:11,550
So 'cause I found you on TikTok.

994
00:36:11,550 --> 00:36:14,040
You guys, I will make sure
her TikTok link is somewhere

995
00:36:14,040 --> 00:36:16,730
because she's constantly
putting out new stuff.

996
00:36:16,730 --> 00:36:18,320
So if you're listening
to this, her TikTok,

997
00:36:18,320 --> 00:36:19,990
wherever you're watching
this out on the interwebs,

998
00:36:19,990 --> 00:36:21,130
her link to her TikTok will be here.

999
00:36:21,130 --> 00:36:22,227
That's how I found her and it's amazing.

1000
00:36:22,227 --> 00:36:24,960
And I think I've watched
every video you've put out.

1001
00:36:24,960 --> 00:36:26,957
- Wow, I'm flattered.
- Yeah, so,

1002
00:36:26,957 --> 00:36:28,330
I'm a little stalkery maybe.

1003
00:36:28,330 --> 00:36:30,520
- I'm gonna start making
them just for you.

1004
00:36:30,520 --> 00:36:31,980
You'll be my new avatar.

1005
00:36:31,980 --> 00:36:33,713
And so that'll give me
something to think about.

1006
00:36:33,713 --> 00:36:35,830
I'll like print a picture
of you and put it behind.

1007
00:36:35,830 --> 00:36:38,220
'Cause I feel weird sometimes,
like not talking to anyone,

1008
00:36:38,220 --> 00:36:39,430
knowing I'm talking to someone.

1009
00:36:39,430 --> 00:36:41,047
So we're gonna do that now, that'll work.

1010
00:36:41,047 --> 00:36:43,027
- That is kind of the weird
part about TikTok I think

1011
00:36:43,027 --> 00:36:45,580
'cause yeah, you don't
know who you're talking to

1012
00:36:45,580 --> 00:36:46,900
and it's you're just kinda, yeah.

1013
00:36:46,900 --> 00:36:48,140
I made my first TikToks.

1014
00:36:48,140 --> 00:36:51,530
It's not very good, but I have
made some, I'll keep going.

1015
00:36:51,530 --> 00:36:53,390
So yeah, I will definitely
make sure we link to that.

1016
00:36:53,390 --> 00:36:54,900
'Cause we, you just do have
so many good things going on.

1017
00:36:54,900 --> 00:36:57,320
So it'll be fun watching what you do.

1018
00:36:57,320 --> 00:36:59,190
Like you probably have
a whole nother business,

1019
00:36:59,190 --> 00:37:02,000
just teaching other people
how to do what you're already

1020
00:37:02,000 --> 00:37:04,094
doing naturally using your superpowers.

1021
00:37:04,094 --> 00:37:06,033
- Yes.
- So, go back to working

1022
00:37:06,033 --> 00:37:08,880
that 60 hour week as
you run two businesses.

1023
00:37:08,880 --> 00:37:10,260
- Well, that was the irony, right?

1024
00:37:10,260 --> 00:37:13,170
Is we went viral and then it
was a struggle to keep everyone

1025
00:37:13,170 --> 00:37:14,003
under their hours.

1026
00:37:14,003 --> 00:37:17,960
'Cause we had this influx of
contact and media requests

1027
00:37:17,960 --> 00:37:20,117
and new client requests
and job applicants.

1028
00:37:20,117 --> 00:37:24,500
And I was everyone,
breathe, set expectations.

1029
00:37:24,500 --> 00:37:27,570
Let's put templates in
place, we've got this, but.

1030
00:37:27,570 --> 00:37:31,340
- Yeah, well and you have a
whole bunch of new applicants,

1031
00:37:31,340 --> 00:37:35,160
so you just gotta balance it out.

1032
00:37:35,160 --> 00:37:36,490
That's another problem I think a lot

1033
00:37:36,490 --> 00:37:37,370
of people don't think about.

1034
00:37:37,370 --> 00:37:38,950
They're so worried about trying to grow

1035
00:37:38,950 --> 00:37:40,090
that they don't think about well,

1036
00:37:40,090 --> 00:37:42,310
when they do that thing
that helps them grow,

1037
00:37:42,310 --> 00:37:43,170
can they handle it?

1038
00:37:43,170 --> 00:37:45,380
And I went through that for years.

1039
00:37:45,380 --> 00:37:46,920
One of my businesses is a marketing agency

1040
00:37:46,920 --> 00:37:48,227
and people would say, "I want to grow.

1041
00:37:48,227 --> 00:37:49,160
"I wanna double my business."

1042
00:37:49,160 --> 00:37:52,060
And I'd be "Okay, can you
handle the workload if you did?"

1043
00:37:53,080 --> 00:37:55,487
And they're like, "Yeah,
no, it'd be probably

1044
00:37:55,487 --> 00:37:58,280
"about like a year before
we could onboard and train

1045
00:37:58,280 --> 00:37:59,113
and get it."

1046
00:37:59,113 --> 00:37:59,946
And it's like,

1047
00:37:59,946 --> 00:38:00,779
"Why is that your goal?"
- You need to be doing

1048
00:38:01,619 --> 00:38:02,601
it now to be ready to go.

1049
00:38:02,601 --> 00:38:03,434
- Yeah.
- Yeah, no, we've grown

1050
00:38:03,434 --> 00:38:05,680
300% this year over last year.

1051
00:38:05,680 --> 00:38:10,680
And that, that has been
a very quick dip into,

1052
00:38:11,070 --> 00:38:12,690
you have to figure this out now

1053
00:38:12,690 --> 00:38:15,390
because this is either
you need to stop the train

1054
00:38:15,390 --> 00:38:16,900
or you need to get on the train

1055
00:38:16,900 --> 00:38:18,460
and like do things the right way

1056
00:38:18,460 --> 00:38:23,180
because you cannot do
this without more help.

1057
00:38:23,180 --> 00:38:25,160
- Well, and you've built
a pretty good culture too.

1058
00:38:25,160 --> 00:38:26,070
So it's like when,

1059
00:38:26,070 --> 00:38:29,930
and I love that you have
a little bit of space.

1060
00:38:29,930 --> 00:38:31,167
'Cause I talk to people a lot of time

1061
00:38:31,167 --> 00:38:34,010
and if your employees are
working a 40 hour work week,

1062
00:38:34,010 --> 00:38:37,630
you basically have to get them to work 50

1063
00:38:37,630 --> 00:38:40,620
before you know that you need
to hire your next person.

1064
00:38:40,620 --> 00:38:42,167
So you're watching that and being like,

1065
00:38:42,167 --> 00:38:43,627
"Hey, your normal's 25, 30.

1066
00:38:43,627 --> 00:38:45,310
"If you're working 32?"

1067
00:38:45,310 --> 00:38:48,810
- Right, if we're seeing 32
or over for more than a week

1068
00:38:48,810 --> 00:38:51,030
or two in a row it's a conversation.

1069
00:38:51,030 --> 00:38:53,660
And not like a you're
in trouble conversation,

1070
00:38:53,660 --> 00:38:56,650
but a "Hey, is this an
indicator?" conversation.

1071
00:38:56,650 --> 00:38:59,100
- Yeah, it's like you have
bandwidth to grow without having

1072
00:38:59,100 --> 00:39:01,660
to make them work overtime
to figure that out.

1073
00:39:01,660 --> 00:39:02,950
'Cause I mean, you do kind of have that.

1074
00:39:02,950 --> 00:39:05,450
You have people that need to
work a little bit more time.

1075
00:39:05,450 --> 00:39:07,570
And while you figure out
that you need to hire,

1076
00:39:07,570 --> 00:39:09,090
and that just happens.

1077
00:39:09,090 --> 00:39:10,680
But for most companies it's happening

1078
00:39:10,680 --> 00:39:13,400
in overtime beyond 40 hours a week instead

1079
00:39:13,400 --> 00:39:17,113
of within their normal like
reasonable expectation work.

1080
00:39:18,100 --> 00:39:18,933
So I love that.

1081
00:39:18,933 --> 00:39:21,410
I just, I love all, I've
kept you talking for so long.

1082
00:39:21,410 --> 00:39:22,987
I try and keep these like 20, 30 minutes.

1083
00:39:22,987 --> 00:39:24,880
We've been chatting for like 40.

1084
00:39:24,880 --> 00:39:26,550
So like let's talk, we've talked

1085
00:39:26,550 --> 00:39:28,790
about how awesome you are
this entire time, obviously.

1086
00:39:28,790 --> 00:39:32,250
So, but like tell us more about
who you'd like to work with,

1087
00:39:32,250 --> 00:39:35,200
how you help them and
where someone can find you?

1088
00:39:35,200 --> 00:39:38,880
- Okay, so we work with
primarily business owners,

1089
00:39:38,880 --> 00:39:41,910
mostly millennials,
some gen Z, some gen X,

1090
00:39:41,910 --> 00:39:43,350
the generation does not matter.

1091
00:39:43,350 --> 00:39:45,050
It's more the personality fit.

1092
00:39:45,050 --> 00:39:46,290
You guys have gotten a really good feel

1093
00:39:46,290 --> 00:39:49,200
for kind of how we vibe.

1094
00:39:49,200 --> 00:39:50,780
We have a lot of responsibility,

1095
00:39:50,780 --> 00:39:53,110
a lot of fun and a lot of education.

1096
00:39:53,110 --> 00:39:55,070
We are really big on empowerment

1097
00:39:55,070 --> 00:39:58,090
and education without the
shaming that I think comes

1098
00:39:58,090 --> 00:40:02,480
with so many of the finance
and money related fields.

1099
00:40:02,480 --> 00:40:05,310
And frankly it's old, it's exhausting

1100
00:40:05,310 --> 00:40:06,940
and it's been over done.

1101
00:40:06,940 --> 00:40:08,780
And so we work with business owners,

1102
00:40:08,780 --> 00:40:10,530
we work with personal individuals

1103
00:40:10,530 --> 00:40:13,020
and we help with, we're
full service accounting firm

1104
00:40:13,020 --> 00:40:14,300
and financial education.

1105
00:40:14,300 --> 00:40:17,270
So you wanna know how to
prioritize your debt payoff?

1106
00:40:17,270 --> 00:40:19,150
Great, we have courses for that.

1107
00:40:19,150 --> 00:40:23,050
You wanna know how to understand
the basics of retirement?

1108
00:40:23,050 --> 00:40:24,120
Gotcha covered.

1109
00:40:24,120 --> 00:40:25,487
Need a consult call 'cause you're like,

1110
00:40:25,487 --> 00:40:28,180
"I have no idea what to do
and I don't have a budget."

1111
00:40:28,180 --> 00:40:29,820
That's there.

1112
00:40:29,820 --> 00:40:32,360
I need to register my business.

1113
00:40:32,360 --> 00:40:35,630
I need my accounting handled, voila.

1114
00:40:35,630 --> 00:40:38,790
So anything within that
kind of, it's a very niche,

1115
00:40:38,790 --> 00:40:40,430
but very popular.

1116
00:40:40,430 --> 00:40:41,820
We need finance help.

1117
00:40:41,820 --> 00:40:44,100
We don't need a full-time
person finance help,

1118
00:40:44,100 --> 00:40:47,570
or we need someone to
support us and let us know

1119
00:40:47,570 --> 00:40:49,180
that they've got our backs.

1120
00:40:49,180 --> 00:40:51,750
And that bled over a lot
into the personal sphere.

1121
00:40:51,750 --> 00:40:54,610
'Cause we're very anti budget.

1122
00:40:54,610 --> 00:40:57,190
We actually do what I
call the anti budget,

1123
00:40:57,190 --> 00:40:59,313
which is a whole other podcast.

1124
00:41:00,445 --> 00:41:04,640
And we're very much in the
space of like thinking your debt

1125
00:41:04,640 --> 00:41:08,250
and not beating yourself up
because most of us have it.

1126
00:41:08,250 --> 00:41:09,680
Let's look at what it's done for you

1127
00:41:09,680 --> 00:41:10,730
or allowed you to learn.

1128
00:41:10,730 --> 00:41:13,520
And like let's make a plan
from there and move forward.

1129
00:41:13,520 --> 00:41:14,838
Finding me.

1130
00:41:14,838 --> 00:41:16,421
Katelynmagnuson.com

1131
00:41:18,129 --> 00:41:20,796
and Instagram @katelyn.magnuson.

1132
00:41:21,644 --> 00:41:23,630
I always have to think about
that one for some reason.

1133
00:41:23,630 --> 00:41:24,950
And then of course TikTok

1134
00:41:24,950 --> 00:41:26,780
and there's a free
Facebook group that I have

1135
00:41:26,780 --> 00:41:29,310
that we put a bunch of
educational content in.

1136
00:41:29,310 --> 00:41:30,460
Any of those are fine.

1137
00:41:30,460 --> 00:41:32,050
We are in all of them.

1138
00:41:32,050 --> 00:41:34,113
We, me, team, et cetera.

1139
00:41:34,950 --> 00:41:36,570
- Yep, I think I'm in your Facebook group,

1140
00:41:36,570 --> 00:41:37,790
I'm on a newsletter
- Yes you are.

1141
00:41:37,790 --> 00:41:39,068
- for something.

1142
00:41:39,068 --> 00:41:40,470
I'm literally

1143
00:41:40,470 --> 00:41:41,303
following you everywhere.
- David said this girl

1144
00:41:41,303 --> 00:41:42,136
with blue hair

1145
00:41:42,136 --> 00:41:42,969
asked to join.

1146
00:41:42,969 --> 00:41:44,497
I was like, "I know who that is."

1147
00:41:45,930 --> 00:41:48,847
- Personal branding at work.

1148
00:41:48,847 --> 00:41:52,600
But yeah, I think I'm stalking
you pretty much everywhere,

1149
00:41:52,600 --> 00:41:54,873
fan girling so.
- I love that.

1150
00:41:56,460 --> 00:41:58,030
- All right, well I
know let's wrap up here.

1151
00:41:58,030 --> 00:42:00,590
So thank you so so so much for coming on.

1152
00:42:00,590 --> 00:42:02,470
I am telling you guys
listening, you have got

1153
00:42:02,470 --> 00:42:04,940
to relisten to this multiple,
multiple, multiple times

1154
00:42:04,940 --> 00:42:07,420
and you need to pick at
least one thing she said

1155
00:42:07,420 --> 00:42:10,300
and go do it and your
life is gonna get better.

1156
00:42:10,300 --> 00:42:12,130
So thank you so much for doing this.

1157
00:42:12,130 --> 00:42:14,640
- Thank you, yeah, no it's been,

1158
00:42:14,640 --> 00:42:15,660
I love talking about this.

1159
00:42:15,660 --> 00:42:16,703
This is my jam.

1160
00:42:18,800 --> 00:42:20,520
- Well entrepreneurs
guys, this is your call

1161
00:42:20,520 --> 00:42:21,440
to take action, right.

1162
00:42:21,440 --> 00:42:25,420
Join our community at etatoday.zone
where you're gonna meet

1163
00:42:25,420 --> 00:42:26,670
a lot of people like Katelyn.

1164
00:42:26,670 --> 00:42:28,260
You're gonna get a lot of good information

1165
00:42:28,260 --> 00:42:29,890
and you're gonna learn
how to build a business

1166
00:42:29,890 --> 00:42:31,690
that enables your lifestyle instead

1167
00:42:31,690 --> 00:42:32,747
of taking over your life.

1168
00:42:32,747 --> 00:42:34,590
That's our whole vibe there so.

1169
00:42:34,590 --> 00:42:36,040
See you there soon guys, bye.

1170
00:42:37,275 --> 00:42:39,858
(upbeat music)