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019 — The Ideal 30-Hour Workweek with Katelyn Magnuson

Imagine only working a 25 to 30-hour workweek, but being paid full time. This is the reality for the employees of my guest, Katelyn Magnuson, the Millenial Money Expert, and owner of a full-service accounting firm.

Katelyn shares her journey from working corporate jobs to becoming an entrepreneur who only works 25-30 hours a week and expects her employees to do the same. She shares the open secret that most office workers only spend an average of 30 hours a week completing productive work. Her schedule allows for an ideal work/life balance that so many people strive for, but never achieve.

Let’s look at how she did it.

Questions and Answers

  • To kick things off… why did you choose to go with a 25-30 hour week in your company?
  • Are your employees only getting paid for 30 hours, or do they get full-time pay?
  • You also said that your workforce is remote, and you let them be more flexible with their schedules vs having their schedule be roughly the same every week — how has that improved things like employee retention and satisfaction?
  • Have you had trouble finding employees that can manage this freedom?
  • How does this flexibility impact inter-company relationships and staff meetings?
  • Has it created any challenges with your relationships with your clients?
  • Has this reduced schedule hindered your growth at all?
    Do you include employee improvement or training in that 30-hour week?
  • Why do you think this concept is so hard to normalize — especially in the US?
  • Do you have any final advice or tips that you’d like to share with our audience?
  • To wrap it up — tell us more about who you like to work with, how you can help them, and where they can find you.

Links and Resources

Join ETA for Free

For more ways to have a better work/life balance and still be productive, subscribe to Entrepreneurs Taking Action wherever you listen to podcasts

Head over to etatoday.zone to learn more.
Read Full Transcript

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- Hey, Busy Business People,

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I am here today with another
entrepreneur taking action,

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Katelyn Magnuson.

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She created a thriving company

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where her employees work
a 25 to 30 hour week max,

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get full-time pay,

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and enjoy a balanced lifestyle
that allows them to be human.

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And I'm learning how she
did it so stay tuned.

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(upbeat music)

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So we gotta kick this off

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with why did you make the decision

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that a 25, 30-hour week was
something you had to do?

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- (sighs) So many reasons.

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But essentially, I'd worked
in corporate off and on

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over the last 10, 12 years.

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And I found myself able to get my job done

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at almost every single company
within that same timeframe,

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sometimes even less than that.

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And sure there may have
been like the outlier,

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but I was regularly punished
for being more efficient.

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More was put onto my plate.

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Instead of being able to step
up into my responsibility

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and own the tasks that I
had been brought on to do,

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I then had to own those and then some.

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And heaven forbid you
advocate for a pay raise

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or something else.

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So it led me to jumping careers

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which actually worked great
in my financial favor,

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but I don't think, it's
been proven, right?

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Most of us don't work 40-hour weeks

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if you work in a
traditional office setting.

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We may be there for 40 hours,

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but we are not productive for 40 hours.

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So instead of requiring

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when I was crafting this
employment dream we'll call it,

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why do we have to do it that way?

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Just because it's been done that way,

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it doesn't need to be done that way.

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And so I really challenged myself

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to sort of put my money where
my mouth was, literally,

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and do it differently.

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- I think that's really awesome.

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I know I was taught that
early on in business

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when I was hiring my first employees.

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That to calculate the
effective time of an employee

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so you can set your prices,

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that you calculated at
5 1/2 to six hours a day

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of effective time.

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It's like they're there
for eight to nine hours,

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nine hours if they have
an hour lunch break.

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They're there for nine hours,

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and you could only consider
them effective for six

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if you wanted accurate projections.

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So it's like I had these big gurus

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that were telling people to
work like 45, 50-hour weeks.

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And they're telling me
to project six hours

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of productive time.

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And it's like, why are you,
on a day work six hours?

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- Right, exactly.

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- It just made so much sense,
but no one was doing it.

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- Yeah.
- Yep.

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- No, and that's what we see.

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We also don't normally
work six consecutive hours.

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Normally, it'll be like, and
it depends on the person,

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but two to four or somewhere in there.

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And then they'll take a break

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or they'll go to a
chiropractor appointment

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or they'll do whatever,
go lay on the couch.

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Like it doesn't matter.

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But they'll work in
spurts that work for them.

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And so maybe they wanna
be done for the day

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or they have friends to go hang out with.

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Great, they'll put five or six hours in.

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But it's less about the hours

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and more about the efficiency
of what they're doing.

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So if you get it all done,

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and we've had discussions

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about where we need to be for the week,

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go, take Friday.

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Take Monday.

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Do what you need to do and be an adult.

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And we hire people or I
hire people that I trust

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to fulfill the obligations that
we're bringing them on for.

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And I didn't realize it
was such a novel concept

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at the time.

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- Trusting people to be
adults is a novel concept.

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- Yeah, no, really did not understand that

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until it was pointed out to me

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that that wasn't apparently that common.

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And I just don't see
a better way to do it.

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I don't wanna micromanage people.

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I work with other business owners,

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and maybe that's being an entrepreneur.

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From the get-go, I was like,

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I want you to come in
with a level of ownership

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and a level of responsibility.

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And yes, we'll be here for training.

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We'll be here for support and
to help do whatever we can

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to set you up for success.

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But it's also, like the onus is on you

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to take responsibility.

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And then be like, "Yeah, I did this.

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"I kicked ass at it."

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Or "Hey, I need a little
bit more help in XYZ area."

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And there's no reason.

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We have our employees,
I know what I'm doing,

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'cause I wouldn't have done it,

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clock in and not clock in.

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I don't look at any of it.

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I don't even have access to
the time clock app they use,

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'cause they use whatever they choose.

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But to make sure that they're
not exceeding those hours.

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And if they are,

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because so many of us come from workaholic

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or traditional workforce backgrounds,

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we have a conversation.

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Okay, are you bumping up
against 32 hours every week

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of actual active time?

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Let's chat.

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Did you hit more than that?

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Do we need to reconfigure?

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Do we need to hire?

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Do we have systems that
aren't working or are broken?

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Is there a bottleneck somewhere?

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And I had never planned to do that,

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because it was like,

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well, yeah, just work less than that.

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Why would you,

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I hate, hate clocking my time.

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Hate it with a passion.

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And my second-in-command,
Alicia, was like,

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yeah, but I really think we should do it

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'cause I think a lot
of us might work more.

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And I was like, oh, that's really fair.

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- Yeah, I know that's something

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that I've always
struggled with personally,

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'cause I'm the same way.

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I don't wanna clock time.

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I don't care. If I give you work to do

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and the work gets done for
the week, then I don't care.

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I don't care when you work.
Go do your kid's thing.

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Go, whatever.

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And it's one thing I've learned.

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I have my second-in-command
at both of the companies.

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Like Ashley does a Spark Event

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and Crystal does this ContentNinjas.

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And they tell me to be harder
than what I want to be.

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I think that speaks a lot
to hiring the right people.

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Hiring, let's see what's
the term, intrapreneurs,

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I think is what

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people are calling them now.
- Yes, yes it is.

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- So they have entrepreneurial mindset,

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but they don't want to run the thing.

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They will run a piece of
the thing and love that.

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So like you also said,

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like your workforce is remote

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and they're being really like,

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you're being flexible
with their schedules.

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And so how has that improved
things like employee retention,

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employee satisfaction?

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Do you know anything
about how that's working?

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- Yeah, so I'll be really
interested to see this

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in a few years from now.

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'Cause we've been doing this
for just shy of a year now.

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And we have really high satisfaction.

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We do anonymous surveys
every month that get filtered

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through someone else
before they come to me

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to make sure that like they're,

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'cause sometimes you can tell by writing,

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I wanna make sure that
they're a safe place

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for people to actually give good feedback.

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And we've made some
changes over the last three

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or four months as we've
brought more people on.

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But one of the biggest things
that people were asking was,

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"Yeah, but if you have flexible schedules,

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"like who answers the office phone?"

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And we don't have an office phone.

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We don't do unscheduled calls.

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And it was really having,

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I've worked in offices
where there is there's,

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the main line, right?

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Like you call in, you get
directed to who you need to go to.

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And that feels very online
entrepreneurial of me

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to not have an office phone.

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Like we all have our Google voice numbers.

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We all have email and
we all have Instagram

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and we all have TikToks.

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Like there's plenty of ways
to inquire and work with us.

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But not having a
traditional office setting,

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not having set calls, not having set.

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We don't have like an all staff meeting

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that we do every Monday
morning or something

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because that's not something
that at this point in time,

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we have felt collectively that we need.

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We will meet as needed.

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Like we had an almost with
80% of us last week on a call

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for something that was relevant
to everyone that was there

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versus it was twenty-five minutes.

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It was done, taken care of.

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We did the thing,

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We wrote the survey.

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We moved along.

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And I think so many people.

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Like I've done the meetings
about the meetings.

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I've done the meetings
that could be the email.

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I've done the, and you just
ended up feeling burnt out

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and like worn down and just so over it.

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And so yeah, we keep all of our meetings

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and our schedules mostly to ourselves

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and we all get to, we can
see everyone's calendar.

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So if we need to do something
or schedule something,

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it's like, "Hey, this day looks good.

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"Can we do this thing for 15 minutes?"

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And then like you loop in
who needs to be looped in.

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- Well and it's funny because a lot

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of the things you're doing, you see some

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of the biggest like Titans of
industry convincing you to do.

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Like when you have a
meeting, that's why stand-ups

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became common, to make it happen faster.

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I had somebody tell me
the other day, like guru,

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something that was like
change your calendar

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so you don't have hour long meetings.

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You have 50 minute meetings.

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You'd be surprised what just
making it 10 minutes shorter

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does to people's psyche so that they have

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to get through it faster.

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If it's a 30 minute meeting,
make it a 25 minute meeting.

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Like just coming, just
shy of that hour mark

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or that half hour mark
makes a huge difference.

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I do have a full phone system.

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I have Dialpad.

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But I'm gonna tell you, I set it up so

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that you can say who you wanna go to

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and it goes to voicemail.

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So I have a robot that answers the phone

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during business hours and it takes you

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and it just says, "Hey,
person's on the other line

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"at the moment."

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Takes you straight to, you're
never gonna get a human.

240
00:08:58,780 --> 00:09:00,020
You can call my phone all you want.

241
00:09:00,020 --> 00:09:02,030
You're never gonna get
a human answering it.

242
00:09:02,030 --> 00:09:03,907
It transcribes any voicemails.

243
00:09:03,907 --> 00:09:05,010
- Aw, bless.

244
00:09:05,010 --> 00:09:07,078
- So I don't even listen to the voicemails

245
00:09:07,078 --> 00:09:08,830
unless the AI murders it.

246
00:09:08,830 --> 00:09:10,278
And I'm like,

247
00:09:10,278 --> 00:09:12,640
"I don't think that's
what they said," you know?

248
00:09:12,640 --> 00:09:14,400
And then I'll listen to the voicemail but.

249
00:09:14,400 --> 00:09:16,290
Yeah, so, I mean, basically
they're sending me a voice tax.

250
00:09:16,290 --> 00:09:19,340
It's all my phone system does
is let you send me a voice

251
00:09:19,340 --> 00:09:22,340
text, but it works.

252
00:09:22,340 --> 00:09:23,400
People like it.

253
00:09:23,400 --> 00:09:25,490
Google likes it 'cause they
can see a phone number.

254
00:09:25,490 --> 00:09:28,160
So it works without
having the phone system.

255
00:09:28,160 --> 00:09:29,600
But yeah, same.

256
00:09:29,600 --> 00:09:30,870
You just, you can't, you can't.

257
00:09:30,870 --> 00:09:32,890
- I just don't feel the need to it.

258
00:09:32,890 --> 00:09:34,220
We don't work with the clientele.

259
00:09:34,220 --> 00:09:39,140
We work with primarily business
owners, but not exclusively.

260
00:09:39,140 --> 00:09:41,490
And a lot of them are
entrepreneurs themselves

261
00:09:41,490 --> 00:09:43,831
and most of them are not
wanting to do unscheduled calls.

262
00:09:43,831 --> 00:09:47,290
We have ways to reach out
to us in a timely manner.

263
00:09:47,290 --> 00:09:50,160
Like, do it and we have -
- That's like most

264
00:09:50,160 --> 00:09:52,040
people figured out if they text me

265
00:09:52,040 --> 00:09:54,690
or if they email me that I get it faster.

266
00:09:54,690 --> 00:09:56,610
It's like if they try and
call me and leave a voicemail,

267
00:09:56,610 --> 00:09:58,420
even I don't even get that as fast.

268
00:09:58,420 --> 00:09:59,870
But they can text the office line.

269
00:09:59,870 --> 00:10:00,703
Now that I do like

270
00:10:00,703 --> 00:10:02,600
'cause nobody has my personal cell.

271
00:10:02,600 --> 00:10:04,310
They think they have my personal cell,

272
00:10:04,310 --> 00:10:06,370
but they don't have my personal cell.

273
00:10:06,370 --> 00:10:08,950
So I can tell dial pad to leave me alone.

274
00:10:08,950 --> 00:10:11,440
- Yeah.
- Yeah, I like Dialpad

275
00:10:11,440 --> 00:10:13,190
'cause I can manage
everybody else's account.

276
00:10:13,190 --> 00:10:14,893
So that did give me an advantage.

277
00:10:15,740 --> 00:10:16,573
But yeah,

278
00:10:16,573 --> 00:10:19,823
that was why I did that was
it's like I wanted everybody

279
00:10:19,823 --> 00:10:20,720
to have the option to just,
I don't even want messages.

280
00:10:20,720 --> 00:10:22,240
You can just turn off.

281
00:10:22,240 --> 00:10:24,293
So I was like I love a lot of that.

282
00:10:26,653 --> 00:10:28,740
I think my video did a thing.

283
00:10:28,740 --> 00:10:31,960
- No I, yeah, that's
definitely no I'm here for it.

284
00:10:31,960 --> 00:10:33,990
I love not having, I'm such,

285
00:10:33,990 --> 00:10:37,460
I think being an introvert for me,

286
00:10:37,460 --> 00:10:41,500
unscheduled calls is one
of the worst stressors

287
00:10:41,500 --> 00:10:42,960
that I deal with.

288
00:10:42,960 --> 00:10:44,300
And so that has been so nice.

289
00:10:44,300 --> 00:10:46,210
And that might be a Dialpad
may be a really good option

290
00:10:46,210 --> 00:10:47,140
for us going forward.

291
00:10:47,140 --> 00:10:48,173
But yeah, like just.

292
00:10:49,530 --> 00:10:51,340
I hated when the phone would ring.

293
00:10:51,340 --> 00:10:53,950
I would cringe so bad
when the phone would ring.

294
00:10:53,950 --> 00:10:56,800
That was why I hired my
first person, honestly.

295
00:10:56,800 --> 00:10:58,457
Like when I hired Ashley, I was like,

296
00:10:58,457 --> 00:11:01,028
"I cannot ever answer the phone."

297
00:11:01,028 --> 00:11:01,861
- Yes.

298
00:11:01,861 --> 00:11:03,050
- "I will not answer the phone."

299
00:11:03,050 --> 00:11:04,950
I'm like, "If you're afraid of
the phone we have a problem."

300
00:11:04,950 --> 00:11:06,790
Like I won't even make phone calls.

301
00:11:06,790 --> 00:11:08,360
I don't want to be on the phone.

302
00:11:08,360 --> 00:11:10,690
- Well and it pulls you out
of what you're doing too

303
00:11:10,690 --> 00:11:13,500
which makes me crazy from like
a productivity and like oh,

304
00:11:13,500 --> 00:11:15,980
if I'm in the zone, I'm in the zone.

305
00:11:15,980 --> 00:11:18,110
Like I don't wanna be
sitting here taking a call.

306
00:11:18,110 --> 00:11:20,200
I wanna be able to do the
thing and then absolutely.

307
00:11:20,200 --> 00:11:22,430
I'm not gone for hours
and hours and hours.

308
00:11:22,430 --> 00:11:23,610
Like I will get back to you.

309
00:11:23,610 --> 00:11:26,550
But none of what we do is
life and death emergency.

310
00:11:26,550 --> 00:11:29,423
So like within a couple of
hours, totally reasonable.

311
00:11:30,510 --> 00:11:32,176
- Yeah and I mean, I think
that's something a lot

312
00:11:32,176 --> 00:11:34,390
of people really could learn too,

313
00:11:34,390 --> 00:11:37,620
is to just be a little bit
more aggressively protective

314
00:11:37,620 --> 00:11:38,453
of your time.

315
00:11:39,340 --> 00:11:41,430
I mean, I even went through
and made my Calendlys where my

316
00:11:41,430 --> 00:11:43,271
default meetings are two weeks out.

317
00:11:43,271 --> 00:11:45,230
- Yep.
- You cannot book me.

318
00:11:45,230 --> 00:11:47,000
I have some links I can send to people

319
00:11:47,000 --> 00:11:48,700
if there is a situation
where they name me sooner,

320
00:11:48,700 --> 00:11:50,080
where they can break into that.

321
00:11:50,080 --> 00:11:51,930
But even that is 24 hours.

322
00:11:51,930 --> 00:11:54,550
You cannot, I need to know
when I wake up that morning,

323
00:11:54,550 --> 00:11:55,830
this is who I'm talking to today

324
00:11:55,830 --> 00:11:57,350
and that doesn't need to change.

325
00:11:57,350 --> 00:11:58,190
It just messes with me.

326
00:11:58,190 --> 00:11:59,560
I can't do it.

327
00:11:59,560 --> 00:12:01,080
Speaking of all this,
there's a lot of freedom

328
00:12:01,080 --> 00:12:02,450
and stuff in here.

329
00:12:02,450 --> 00:12:04,020
Do you have trouble finding employees?

330
00:12:04,020 --> 00:12:06,280
'Cause I know a lot of
people can't even imagine

331
00:12:06,280 --> 00:12:09,140
with their current style
if they made the shift.

332
00:12:09,140 --> 00:12:13,147
- I am overwhelmed with job
applicants from that TikTok,

333
00:12:13,147 --> 00:12:15,597
but I was overwhelmed with
job applicants before.

334
00:12:16,520 --> 00:12:18,610
We had over 1,000 people apply for jobs

335
00:12:18,610 --> 00:12:20,430
that we don't even have openings
for at this point in time.

336
00:12:20,430 --> 00:12:23,910
We're not actively hiring
right now. (laughing)

337
00:12:23,910 --> 00:12:25,980
It was just whether they're
the right people or not.

338
00:12:25,980 --> 00:12:27,070
I don't know.

339
00:12:27,070 --> 00:12:28,610
We'll be reaching out to that list first.

340
00:12:28,610 --> 00:12:32,903
But like we have, I'm not
gonna say I've stolen.

341
00:12:34,090 --> 00:12:36,290
I have wooed very easily.

342
00:12:36,290 --> 00:12:41,290
It has taken no effort to woo employees.

343
00:12:41,360 --> 00:12:43,807
Most of them are like, "Pick
me, pick me, pick me, please.

344
00:12:43,807 --> 00:12:44,737
"I have all these things.

345
00:12:44,737 --> 00:12:46,137
"I will do all the things."

346
00:12:47,368 --> 00:12:48,900
And a lot of them like had multiple jobs

347
00:12:48,900 --> 00:12:50,530
and have been able to leave multiple jobs

348
00:12:50,530 --> 00:12:54,450
and they have this job
because they don't have to.

349
00:12:54,450 --> 00:12:56,710
Like Alicia still has
a photography business

350
00:12:56,710 --> 00:12:57,990
because she really loves it.

351
00:12:57,990 --> 00:13:00,380
She does it part-time,
it's a passion of hers.

352
00:13:00,380 --> 00:13:02,010
She's not doing it because
she has to do it now.

353
00:13:02,010 --> 00:13:05,470
But she had three jobs before
and photography business

354
00:13:05,470 --> 00:13:08,180
and was still making less
than she's making now.

355
00:13:08,180 --> 00:13:09,380
Like that's embarrassing.

356
00:13:09,380 --> 00:13:12,350
Not for her, but for her employers.

357
00:13:12,350 --> 00:13:14,670
- Yeah.
- So yes, no,

358
00:13:14,670 --> 00:13:17,430
we don't have a problem finding people.

359
00:13:17,430 --> 00:13:20,200
We have been really specific
with making sure we're bringing

360
00:13:20,200 --> 00:13:22,830
on the right personality
fits not only with our team,

361
00:13:22,830 --> 00:13:25,250
but also, I mean with me
and with the way that,

362
00:13:25,250 --> 00:13:26,580
depending on who they interface with

363
00:13:26,580 --> 00:13:29,453
and with the way that they
work and structure their time.

364
00:13:30,380 --> 00:13:33,810
'Cause I think that's the
most important is you have

365
00:13:33,810 --> 00:13:35,063
to be willing.

366
00:13:35,990 --> 00:13:37,570
None of our employees are spoonfed.

367
00:13:37,570 --> 00:13:40,090
There's a difference in my
opinion, between, training

368
00:13:40,090 --> 00:13:41,980
and setting someone up for success

369
00:13:41,980 --> 00:13:43,707
and waking up every morning and saying,

370
00:13:43,707 --> 00:13:47,837
"Hey, so-and-so I need
you to do these 35 things

371
00:13:47,837 --> 00:13:50,990
"in exactly this order in this way."

372
00:13:50,990 --> 00:13:52,550
That's just, that's not how I work

373
00:13:52,550 --> 00:13:54,340
and that's not the right fit for someone,

374
00:13:54,340 --> 00:13:55,640
that might work in a different company

375
00:13:55,640 --> 00:13:57,240
that had a similar work structure.

376
00:13:57,240 --> 00:13:58,830
I don't see it working that way as much

377
00:13:58,830 --> 00:13:59,730
because I think there'd be a lot

378
00:13:59,730 --> 00:14:01,723
of wasted hours and management.

379
00:14:02,650 --> 00:14:03,483
- Yeah, definitely.

380
00:14:03,483 --> 00:14:05,630
I mean, I think that's kinda the challenge

381
00:14:05,630 --> 00:14:07,670
with that right is you have
to hire the right people.

382
00:14:07,670 --> 00:14:10,209
You do have to put a little
bit more effort into fit

383
00:14:10,209 --> 00:14:13,270
and finding people that aren't
gonna take advantage of you.

384
00:14:13,270 --> 00:14:15,290
I think that's one thing
like people that I've talked

385
00:14:15,290 --> 00:14:18,100
to that are afraid of
deviating from the 40 hour week

386
00:14:18,100 --> 00:14:19,720
or letting their employees work remote,

387
00:14:19,720 --> 00:14:22,450
like I've seen so many videos
where people are literally

388
00:14:22,450 --> 00:14:25,700
being micromanaged to the
point that their mouse movement

389
00:14:26,750 --> 00:14:27,693
is what says if they're on the clock

390
00:14:27,693 --> 00:14:29,755
and people are hacking that.

391
00:14:29,755 --> 00:14:34,260
Yeah, I saw one that they
put their mouse on the Roomba

392
00:14:34,260 --> 00:14:35,290
and was letting it go around the room.

393
00:14:35,290 --> 00:14:37,410
Another one, they like
attached it to a fan

394
00:14:37,410 --> 00:14:41,610
and a stick so that the
fan going was moving them.

395
00:14:41,610 --> 00:14:44,040
It's like, if you have to do that to prove

396
00:14:44,040 --> 00:14:45,610
to your employer that-
- You're hiring the

397
00:14:45,610 --> 00:14:47,370
wrong people and you're yeah.

398
00:14:47,370 --> 00:14:49,770
And you're at the wrong
place, yeah, no there's.

399
00:14:51,590 --> 00:14:52,980
I bring on people because I trust you.

400
00:14:52,980 --> 00:14:55,510
Like we said, I trust you to do the job.

401
00:14:55,510 --> 00:14:57,770
If I trust you to do the
job I trust you to be.

402
00:14:57,770 --> 00:15:01,500
And we work really closely
when we're training employees,

403
00:15:01,500 --> 00:15:03,280
to make sure that they're feeling.

404
00:15:03,280 --> 00:15:05,260
'Cause it is, it's a
different environment, right.

405
00:15:05,260 --> 00:15:08,527
A lot of it has been like a
brain shift where they're now

406
00:15:08,527 --> 00:15:10,597
"How can I do this so I'm efficient

407
00:15:10,597 --> 00:15:13,410
"and then it frees up the rest of my day?"

408
00:15:13,410 --> 00:15:16,370
And that sometimes can take
a little bit of coaxing.

409
00:15:16,370 --> 00:15:17,720
To be like, "No, it's okay.

410
00:15:18,977 --> 00:15:20,070
"Get, get out, go."

411
00:15:20,070 --> 00:15:22,280
Like you've done the things for the day.

412
00:15:22,280 --> 00:15:25,540
Go live your life and like be
happy or take that Friday off.

413
00:15:25,540 --> 00:15:26,373
We don't care.

414
00:15:26,373 --> 00:15:27,710
Take the Wednesday off
in the middle of the week

415
00:15:27,710 --> 00:15:29,790
'cause you have things to do like.

416
00:15:29,790 --> 00:15:31,340
- Yeah, I'm there.

417
00:15:31,340 --> 00:15:33,137
Crystal's still kind
of getting used to it.

418
00:15:33,137 --> 00:15:35,830
And I think she's worked
with me for a year now.

419
00:15:35,830 --> 00:15:38,530
And she's like, "I'm not gonna
be available this afternoon."

420
00:15:38,530 --> 00:15:40,707
I'm like, "Okay, I won't even
remember that you told me

421
00:15:40,707 --> 00:15:43,590
"that probably 'cause that's
just how irrelevant it is."

422
00:15:43,590 --> 00:15:45,455
She's like, "And I'll probably take a day

423
00:15:45,455 --> 00:15:46,384
"or two off in a couple of weeks."

424
00:15:46,384 --> 00:15:47,217
It's like.
- "Okay."

425
00:15:47,217 --> 00:15:49,490
- "Okay."
- "Have fun, enjoy."

426
00:15:49,490 --> 00:15:51,150
- All right, that's it.

427
00:15:51,150 --> 00:15:52,640
It's you have Slack.

428
00:15:52,640 --> 00:15:54,480
If there's an emergency,
I'll get a hold of you.

429
00:15:54,480 --> 00:15:56,470
But like it'll be all right.

430
00:15:56,470 --> 00:15:58,560
Like things can wait a day or two.

431
00:15:58,560 --> 00:16:01,280
Like how has all this affected
like your relationship

432
00:16:01,280 --> 00:16:03,000
with your clients? 'Cause I
know that's another fear a lot

433
00:16:03,000 --> 00:16:04,800
of business owners have if
they're considering something

434
00:16:04,800 --> 00:16:07,117
like this is well "Clients
aren't gonna like it

435
00:16:07,117 --> 00:16:09,387
"if they can't reach somebody
or it's taking too long

436
00:16:09,387 --> 00:16:10,900
"to get their work done."

437
00:16:10,900 --> 00:16:12,350
Or like how is that?

438
00:16:12,350 --> 00:16:13,330
- Expectation setting.

439
00:16:13,330 --> 00:16:17,650
So when it was just primarily
myself and a few contractors

440
00:16:17,650 --> 00:16:20,890
for team members, we were
really clear with clients.

441
00:16:20,890 --> 00:16:21,723
There's a certain level of client

442
00:16:21,723 --> 00:16:23,960
that gets a quicker guaranteed response.

443
00:16:23,960 --> 00:16:27,090
And keep in mind, we are
normally responding daily,

444
00:16:27,090 --> 00:16:29,630
if not like every couple
of hours to clients.

445
00:16:29,630 --> 00:16:32,650
Going through emails,
boxers, other communications,

446
00:16:32,650 --> 00:16:34,380
depending on what we
have set up with them.

447
00:16:34,380 --> 00:16:36,960
And, but we set the expectation

448
00:16:36,960 --> 00:16:41,560
that there's a 72 hour
return time for things.

449
00:16:41,560 --> 00:16:44,050
What we do is not life or death.

450
00:16:44,050 --> 00:16:46,310
We're doing bookkeeping,
we're doing their accounting,

451
00:16:46,310 --> 00:16:47,960
we're doing their tax planning.

452
00:16:47,960 --> 00:16:50,640
We're doing things that
yes have deadlines,

453
00:16:50,640 --> 00:16:53,870
but we're not working up to
the wire on those deadlines.

454
00:16:53,870 --> 00:16:56,600
We've set those expectations
from the get-go.

455
00:16:56,600 --> 00:16:57,850
This is the timeframe.

456
00:16:57,850 --> 00:17:00,230
We build buffer into
everything that we do.

457
00:17:00,230 --> 00:17:03,040
And then we also always have
someone that they can get ahold

458
00:17:03,040 --> 00:17:06,870
of via group chats and
a group email inbox.

459
00:17:06,870 --> 00:17:09,070
So if it is urgent, we let them know.

460
00:17:09,070 --> 00:17:12,040
We empower them basically to take charge,

461
00:17:12,040 --> 00:17:14,080
copy that person that
you normally work with.

462
00:17:14,080 --> 00:17:15,913
And then copy this group email.

463
00:17:17,470 --> 00:17:19,320
And we've not had any
issues with it, but we do.

464
00:17:19,320 --> 00:17:20,530
We work with a lot of business owners.

465
00:17:20,530 --> 00:17:22,750
We work with a lot of millennials, gen Z,

466
00:17:22,750 --> 00:17:24,870
people that are, I think, understanding

467
00:17:24,870 --> 00:17:29,870
and very supportive of us
actually A paying livable wages

468
00:17:29,980 --> 00:17:34,700
and B having jobs that
support lifestyles instead

469
00:17:34,700 --> 00:17:37,053
of having to have jobs to live.

470
00:17:38,030 --> 00:17:39,160
- Have you ever had any clients

471
00:17:39,160 --> 00:17:40,473
that are completely put off by that?

472
00:17:40,473 --> 00:17:42,170
When you tell them this is our culture

473
00:17:42,170 --> 00:17:44,800
and they're like, "No, I
don't wanna work with you."

474
00:17:44,800 --> 00:17:46,443
- No, actually.

475
00:17:47,730 --> 00:17:49,160
I had to think about it for a minute.

476
00:17:49,160 --> 00:17:52,440
Well, years ago, years
ago when it was just me.

477
00:17:52,440 --> 00:17:55,610
Yes, and those are clients
that whether they were,

478
00:17:55,610 --> 00:17:57,620
we could totally do the job.

479
00:17:57,620 --> 00:17:58,453
I could do the job.

480
00:17:58,453 --> 00:18:01,010
I don't know why it
wasn't a we at the time,

481
00:18:01,010 --> 00:18:02,230
but I wasn't willing to do that.

482
00:18:02,230 --> 00:18:04,830
And so I politely let them know
that we're not like I'm not

483
00:18:04,830 --> 00:18:06,090
the right fit for you.

484
00:18:06,090 --> 00:18:07,600
Go find someone that
you're able to do that

485
00:18:07,600 --> 00:18:09,170
because you're not gonna text me.

486
00:18:09,170 --> 00:18:10,870
You're not, like there is no,

487
00:18:10,870 --> 00:18:13,360
we have lines of communication
where we can go check this,

488
00:18:13,360 --> 00:18:16,030
but you are not calling me on
a Sunday morning at 5:00 AM

489
00:18:16,030 --> 00:18:18,620
because you got a tax
notice in the mail yesterday

490
00:18:18,620 --> 00:18:22,040
that we can't do anything
about until Monday anyways.

491
00:18:22,040 --> 00:18:22,873
- I love that.

492
00:18:22,873 --> 00:18:25,040
I love like you're getting
so many things right.

493
00:18:25,040 --> 00:18:26,798
That I don't think you even fully realize

494
00:18:26,798 --> 00:18:28,410
that you're getting right.

495
00:18:28,410 --> 00:18:30,020
Like I'm talking to people
that have been in business.

496
00:18:30,020 --> 00:18:32,340
I'm still learning some of
this myself to be honest.

497
00:18:32,340 --> 00:18:33,290
But I've talked to people that have been

498
00:18:33,290 --> 00:18:36,090
in business for 15, 20 years
and they're still learning

499
00:18:36,090 --> 00:18:37,713
that they can say no to clients.

500
00:18:39,001 --> 00:18:41,720
And it's like that is
just a phenomenal thing.

501
00:18:41,720 --> 00:18:43,160
I learned it a few years back.

502
00:18:43,160 --> 00:18:46,480
I literally, it's probably
way too long ago now.

503
00:18:46,480 --> 00:18:47,750
Seven, eight years ago.

504
00:18:47,750 --> 00:18:50,783
I fired something like 32 clients.

505
00:18:51,810 --> 00:18:53,790
And what immediately
happened on the backend

506
00:18:53,790 --> 00:18:56,083
of that is everybody on my team was happy.

507
00:18:57,280 --> 00:18:59,540
They were excited because
we got rid of everybody

508
00:18:59,540 --> 00:19:00,568
that was toxic.

509
00:19:00,568 --> 00:19:01,519
- Yes.

510
00:19:01,519 --> 00:19:02,670
- Toxic to us.

511
00:19:02,670 --> 00:19:04,090
It doesn't mean they were bad people.

512
00:19:04,090 --> 00:19:05,680
It doesn't mean they were bad clients.

513
00:19:05,680 --> 00:19:06,920
Toxic to us.

514
00:19:06,920 --> 00:19:10,000
And it was like everybody
was just so excited.

515
00:19:10,000 --> 00:19:11,110
And that's still,

516
00:19:11,110 --> 00:19:13,940
every time I've let an employee
fire their first client.

517
00:19:13,940 --> 00:19:15,987
They're just like, "Really, I can?

518
00:19:15,987 --> 00:19:17,657
"I don't have to work with them?"

519
00:19:17,657 --> 00:19:18,807
"Yes it's okay.

520
00:19:18,807 --> 00:19:22,780
"If they're causing you that
much grief, yeet them out."

521
00:19:22,780 --> 00:19:26,670
- Yeah, yeet them, yeet them to the curb.

522
00:19:26,670 --> 00:19:28,347
No, we had that conversation

523
00:19:28,347 --> 00:19:31,305
and we also had conversations
like Alicia the other day.

524
00:19:31,305 --> 00:19:33,770
'Cause we had a lot of
influx in sales calls, right.

525
00:19:33,770 --> 00:19:36,860
And she's handling our
sales calls from going viral

526
00:19:36,860 --> 00:19:38,380
and everything else to the point where

527
00:19:38,380 --> 00:19:40,400
like she had 40 calls.

528
00:19:40,400 --> 00:19:45,290
She still had her Calendly
open for as many occurrences

529
00:19:45,290 --> 00:19:48,060
within her open window as possible.

530
00:19:48,060 --> 00:19:48,943
She only had a couple days a week.

531
00:19:48,943 --> 00:19:50,693
And she was expressing
that she was really kind

532
00:19:50,693 --> 00:19:52,790
of feeling a little bit
exhausted from that.

533
00:19:52,790 --> 00:19:55,637
I was like, "Absolutely, I see that."

534
00:19:55,637 --> 00:19:57,097
"I can help take some.

535
00:19:57,097 --> 00:19:58,327
"We can schedule some out.

536
00:19:58,327 --> 00:19:59,630
"But like right now,

537
00:19:59,630 --> 00:20:02,807
why don't we go pick a
day and you set a limit.

538
00:20:02,807 --> 00:20:04,637
"And that is the day
that you do those calls."

539
00:20:04,637 --> 00:20:07,090
And she was like, "I can do that?"

540
00:20:07,090 --> 00:20:11,230
Yes, we are flush.

541
00:20:11,230 --> 00:20:12,620
Like we are okay.

542
00:20:12,620 --> 00:20:15,210
We also don't take on shitty clients.

543
00:20:15,210 --> 00:20:17,660
We, obviously every once in
a great while we'll find one

544
00:20:17,660 --> 00:20:20,340
that's not aligned or that we
change or their goals change.

545
00:20:20,340 --> 00:20:22,290
But it's really few and far between

546
00:20:22,290 --> 00:20:24,480
because we've gotten really
good at vetting people

547
00:20:24,480 --> 00:20:25,740
that we like.

548
00:20:25,740 --> 00:20:29,210
And we work with people 99%
of the time that we're like

549
00:20:29,210 --> 00:20:31,307
we'd wanna be friends with outside of,

550
00:20:31,307 --> 00:20:33,620
and some of them have become friends.

551
00:20:33,620 --> 00:20:35,000
But being able to say

552
00:20:35,000 --> 00:20:37,830
we'll normally have that
conversation where I'll tell Alicia

553
00:20:37,830 --> 00:20:40,317
or someone on team, I'm like, "I'm done.

554
00:20:40,317 --> 00:20:42,267
"I have washed my hands.

555
00:20:42,267 --> 00:20:44,787
"I am not a good personality
fit with this client.

556
00:20:44,787 --> 00:20:47,507
"If you want to pursue this relationship

557
00:20:47,507 --> 00:20:49,690
"and see if it's
salvageable by all means."

558
00:20:49,690 --> 00:20:51,767
Which again has happened literally twice.

559
00:20:51,767 --> 00:20:53,877
"But if not like you have my blessing,

560
00:20:53,877 --> 00:20:55,703
"I will let them go or you can let them go

561
00:20:55,703 --> 00:20:56,987
"and this is fine."

562
00:20:58,870 --> 00:21:00,050
Like yeah, you have a say.

563
00:21:00,050 --> 00:21:01,210
- They're just amazed by that.

564
00:21:01,210 --> 00:21:03,503
But it's like the thing we don't
think about a lot of times,

565
00:21:03,503 --> 00:21:06,610
I think business owners and
even employees, is that you're

566
00:21:06,610 --> 00:21:08,620
doing that person a
favor by letting them go.

567
00:21:08,620 --> 00:21:09,453
- Yes.

568
00:21:09,453 --> 00:21:11,030
- Because if they're not a fit with you,

569
00:21:11,030 --> 00:21:13,800
that means they're wasting time with you.

570
00:21:13,800 --> 00:21:16,210
They need to go find
the person who is a fit.

571
00:21:16,210 --> 00:21:19,260
That person is gonna give
them above and beyond,

572
00:21:19,260 --> 00:21:20,280
they're gonna enjoy the relationship

573
00:21:20,280 --> 00:21:21,740
and have a great time.

574
00:21:21,740 --> 00:21:25,010
Whereas if we keep working
with them, it's just like,

575
00:21:25,010 --> 00:21:26,420
this is torture for everybody.

576
00:21:26,420 --> 00:21:28,224
We hate talking to you,
they hate talking to us

577
00:21:28,224 --> 00:21:29,930
and it's just this is just not working.

578
00:21:29,930 --> 00:21:33,293
- And that's why we also,
we don't hard sell ever.

579
00:21:33,293 --> 00:21:36,790
That's not my selling strategy.

580
00:21:36,790 --> 00:21:37,830
We are here.

581
00:21:37,830 --> 00:21:41,130
We have a conversation and we
see if we have aligned goals

582
00:21:41,130 --> 00:21:42,867
and we're like, "Yeah,
we can do this thing.

583
00:21:42,867 --> 00:21:43,977
"This is what the thing costs.

584
00:21:43,977 --> 00:21:45,867
"And this is what working
with us looks like.

585
00:21:45,867 --> 00:21:47,567
"I think that the thing would benefit you,

586
00:21:47,567 --> 00:21:49,170
"but this is your call."

587
00:21:49,170 --> 00:21:51,487
And we're not here saying, "Oh,
you need to have this thing

588
00:21:51,487 --> 00:21:55,960
"or you're gonna, burn
and have tax fraud."

589
00:21:55,960 --> 00:21:58,080
And we're not here to fear monger

590
00:21:58,080 --> 00:22:00,290
and we're not here to push
people into working with us

591
00:22:00,290 --> 00:22:02,570
or convince them because if
you don't want to work with us

592
00:22:02,570 --> 00:22:03,850
and you're not sure.

593
00:22:03,850 --> 00:22:05,990
You might be sure in three
years when you've had a time

594
00:22:05,990 --> 00:22:08,900
to kind of chill or you
may never be a good fit,

595
00:22:08,900 --> 00:22:09,943
but that's fine.

596
00:22:10,800 --> 00:22:11,633
You can do that.

597
00:22:11,633 --> 00:22:13,430
And you may find someone
else that's way more aligned

598
00:22:13,430 --> 00:22:14,330
for you in the meantime.

599
00:22:14,330 --> 00:22:17,440
Like have at it, we're happy for you.

600
00:22:17,440 --> 00:22:19,830
- There are so many nuggets
that have happened on this call.

601
00:22:19,830 --> 00:22:22,090
Like I hope all of our listeners
are just replaying this

602
00:22:22,090 --> 00:22:23,570
and hearing it again and again and again.

603
00:22:23,570 --> 00:22:26,040
'Cause like I said, I don't,
maybe you probably really don't

604
00:22:26,040 --> 00:22:28,970
even hear it, all this
stuff that you're doing.

605
00:22:28,970 --> 00:22:31,360
Yeah, but I mean, these are
things like there are experts

606
00:22:31,360 --> 00:22:33,050
and gurus standing on stages,

607
00:22:33,050 --> 00:22:35,070
pounding this into people's heads

608
00:22:35,070 --> 00:22:36,540
that you can say no to clients.

609
00:22:36,540 --> 00:22:38,330
You'd have better onboarding processes

610
00:22:38,330 --> 00:22:39,230
to vet the right clients.

611
00:22:39,230 --> 00:22:40,890
You'd have better hiring processes

612
00:22:40,890 --> 00:22:42,040
to find the right employees.

613
00:22:42,040 --> 00:22:44,940
Like you need to get people
aligned with your company goals

614
00:22:44,940 --> 00:22:45,950
and your vision.

615
00:22:45,950 --> 00:22:48,610
There are people making absurd
amounts of money every year,

616
00:22:48,610 --> 00:22:50,460
trying to beat this into people's heads.

617
00:22:50,460 --> 00:22:54,120
People paying absurds amounts
of money to get this knowledge

618
00:22:54,120 --> 00:22:56,190
that you have literally
downloaded into their brains

619
00:22:56,190 --> 00:22:57,210
in the last 20 minutes.

620
00:22:57,210 --> 00:23:00,240
Like powerful stuff.

621
00:23:00,240 --> 00:23:02,150
And I mean like I've just
been studying business

622
00:23:02,150 --> 00:23:03,510
for so many years, so I've heard it

623
00:23:03,510 --> 00:23:05,160
and seen it and I've seen it a bunch.

624
00:23:05,160 --> 00:23:07,223
But like you're just doing it.

625
00:23:07,223 --> 00:23:08,160
You just have a super powerful.

626
00:23:08,160 --> 00:23:11,140
- I think that there's so
much to be said for unpacking.

627
00:23:11,140 --> 00:23:13,720
I mean, I, over the last
few years, have been going

628
00:23:13,720 --> 00:23:16,030
to therapy and like doing
work on myself as well,

629
00:23:16,030 --> 00:23:18,070
personally and professionally.

630
00:23:18,070 --> 00:23:21,560
And I think a lot of
that, I mean, who says,

631
00:23:21,560 --> 00:23:23,110
which came first chicken or egg,

632
00:23:23,110 --> 00:23:26,040
but so much of that dovetails
with my professional

633
00:23:26,040 --> 00:23:27,150
and my business career.

634
00:23:27,150 --> 00:23:30,860
And like taking the time to
question is this serving me?

635
00:23:30,860 --> 00:23:33,870
But is this serving me across the board?

636
00:23:33,870 --> 00:23:35,930
Is this serving our
clients, our employees,

637
00:23:35,930 --> 00:23:37,160
our business, our lifestyle?

638
00:23:37,160 --> 00:23:38,440
Like my personal health,

639
00:23:38,440 --> 00:23:39,960
my relationship, my mental health.

640
00:23:39,960 --> 00:23:42,510
Like there are so many things.

641
00:23:42,510 --> 00:23:45,430
I think my biggest takeaway
would be like question it.

642
00:23:45,430 --> 00:23:47,000
And not questioning it in like,

643
00:23:47,000 --> 00:23:49,650
I'm not negative or pessimistic.

644
00:23:49,650 --> 00:23:53,290
But like have you been
taught this for years?

645
00:23:53,290 --> 00:23:56,680
And is this what you think
you're supposed to be doing?

646
00:23:56,680 --> 00:23:57,540
Great.

647
00:23:57,540 --> 00:23:59,090
Is that what you should be doing?

648
00:23:59,090 --> 00:24:01,290
Is it the best fit?

649
00:24:01,290 --> 00:24:02,123
May not be.

650
00:24:03,420 --> 00:24:05,020
- I mean, it's like I
tell people all the time,

651
00:24:05,020 --> 00:24:06,640
like if you wanna be happy and successful,

652
00:24:06,640 --> 00:24:07,940
it's three things.

653
00:24:07,940 --> 00:24:09,870
It's know your super power,
what you're really good at.

654
00:24:09,870 --> 00:24:11,730
Know the people that you
wanna spend your days with.

655
00:24:11,730 --> 00:24:13,750
You spent all day every
day with those people.

656
00:24:13,750 --> 00:24:14,583
Who would they be?

657
00:24:14,583 --> 00:24:15,650
Who would make you happy?

658
00:24:15,650 --> 00:24:18,373
Then, only then go invent the service.

659
00:24:19,450 --> 00:24:21,370
It may be something that's a spinoff

660
00:24:21,370 --> 00:24:22,840
of something that already exists.

661
00:24:22,840 --> 00:24:24,130
It may be, whatever,

662
00:24:24,130 --> 00:24:27,120
but like don't get in this box of just

663
00:24:27,120 --> 00:24:28,840
because this is how it's always been sold.

664
00:24:28,840 --> 00:24:31,550
This is how, this is the
service you've always delivered

665
00:24:31,550 --> 00:24:33,549
that it has to be delivered that way.

666
00:24:33,549 --> 00:24:34,520
- Yeah.

667
00:24:34,520 --> 00:24:36,160
- If it's, if you're
using your super power,

668
00:24:36,160 --> 00:24:37,650
if you're working with
the people that you like,

669
00:24:37,650 --> 00:24:41,200
if you're happy with what's
going on, invent something.

670
00:24:41,200 --> 00:24:43,350
Ever since I embraced
that, it's just been,

671
00:24:44,220 --> 00:24:46,750
I embraced that probably about
two and a half years ago.

672
00:24:46,750 --> 00:24:49,910
Shut down the physical office,
took everybody fully remote.

673
00:24:49,910 --> 00:24:51,420
And I was like, this is just like

674
00:24:51,420 --> 00:24:53,630
I'm putting so much energy,

675
00:24:53,630 --> 00:24:55,690
so many mental calories as we put it,

676
00:24:55,690 --> 00:24:57,130
into maintaining a physical office

677
00:24:57,130 --> 00:24:59,130
and maintaining a house.

678
00:24:59,130 --> 00:25:00,740
You know, 'cause I had two little kids

679
00:25:00,740 --> 00:25:03,920
and my dad moved in with
me and I had my husband,

680
00:25:03,920 --> 00:25:04,897
it was just like (imitates gagging).

681
00:25:04,897 --> 00:25:07,650
Had a bunch of pats, too many pets.

682
00:25:07,650 --> 00:25:11,290
And it's like all the energy
to keeping an office clean

683
00:25:11,290 --> 00:25:14,890
and house clean and I'm
doubling my mental calorie load

684
00:25:14,890 --> 00:25:17,920
for the day on just grocery shopping

685
00:25:17,920 --> 00:25:20,357
and it just, it wasn't worth it, you know.

686
00:25:20,357 --> 00:25:22,420
And so you should really have
to think about what you want.

687
00:25:22,420 --> 00:25:25,570
So there've been so many,
so many good things.

688
00:25:25,570 --> 00:25:26,860
Like why do you think people

689
00:25:26,860 --> 00:25:28,770
in the U.S. especially are struggling?

690
00:25:28,770 --> 00:25:30,140
Like I know other countries have already

691
00:25:30,140 --> 00:25:31,200
gotten better about this.

692
00:25:31,200 --> 00:25:32,860
Why do you think we're
struggling so hard with

693
00:25:32,860 --> 00:25:33,930
this in the U.S.?

694
00:25:33,930 --> 00:25:35,610
To normalize this?

695
00:25:35,610 --> 00:25:39,650
- I, oof, oof.
- Big question.

696
00:25:39,650 --> 00:25:44,650
- Yes, yes and I'm trying to
give the most neutral answer

697
00:25:44,820 --> 00:25:46,513
while still being valid.

698
00:25:48,469 --> 00:25:50,731
I think a lot of it has
to do with the expectation

699
00:25:50,731 --> 00:25:53,730
that is set, that if you
work hard enough in America,

700
00:25:53,730 --> 00:25:55,680
you can have the American dream, right.

701
00:25:55,680 --> 00:25:57,970
So I think A there's a little bit of that.

702
00:25:57,970 --> 00:25:59,270
Where you just put in the hours.

703
00:25:59,270 --> 00:26:01,270
Everyone loves the rags to riches.

704
00:26:01,270 --> 00:26:04,660
You started as an immigrant
son and you did this thing.

705
00:26:04,660 --> 00:26:07,140
You're now a multimillionaire
or a billionaire.

706
00:26:07,140 --> 00:26:08,600
- Worked 80 hours, slept on the floor.

707
00:26:08,600 --> 00:26:11,370
- Yes, yes, had 17 roommates.

708
00:26:11,370 --> 00:26:13,350
Whereas now that's kind of a
necessity if you wanna live

709
00:26:13,350 --> 00:26:15,000
in New York and like do anything.

710
00:26:16,130 --> 00:26:19,350
So I think that that's
part of it, is we've been,

711
00:26:19,350 --> 00:26:22,640
it's been ingrained in us that
if you just work hard enough,

712
00:26:22,640 --> 00:26:23,950
you'll get ahead.

713
00:26:23,950 --> 00:26:28,950
And I also think that we have
been, that fosters being busy.

714
00:26:30,030 --> 00:26:34,010
Fosters increased
purchases for convenience.

715
00:26:34,010 --> 00:26:35,830
When you have increased
purchases for convenience,

716
00:26:35,830 --> 00:26:37,400
because you don't have time

717
00:26:37,400 --> 00:26:40,700
and you have a little bit more
money, then you buy things.

718
00:26:40,700 --> 00:26:42,080
And then when you buy things

719
00:26:42,080 --> 00:26:43,310
and I'm not saying the
buying things are bad.

720
00:26:43,310 --> 00:26:44,670
I love what I live.

721
00:26:44,670 --> 00:26:46,070
I love my things that I have,

722
00:26:46,070 --> 00:26:49,140
but consuming consciously I
think is really different.

723
00:26:49,140 --> 00:26:52,700
And so with that, we end up expecting

724
00:26:52,700 --> 00:26:55,150
things a little bit more instantaneously.

725
00:26:55,150 --> 00:26:57,420
We have Amazon, we have same-day delivery,

726
00:26:57,420 --> 00:26:58,980
we have next day delivery.

727
00:26:58,980 --> 00:27:02,210
We expect to be able to
go to a grocery store

728
00:27:02,210 --> 00:27:06,453
and it be open, within reason
til 8, 9, 10 o'clock at night.

729
00:27:07,950 --> 00:27:09,850
I go to Iceland and
Europe really regularly.

730
00:27:09,850 --> 00:27:12,590
And I go, and the grocery
stores close at six or seven.

731
00:27:12,590 --> 00:27:13,830
Like if you don't have your shit

732
00:27:13,830 --> 00:27:15,240
and you haven't planned
ahead for the next day,

733
00:27:15,240 --> 00:27:17,050
they don't open until 10 or 11.

734
00:27:17,050 --> 00:27:18,710
And by shortening their hours

735
00:27:18,710 --> 00:27:23,660
and setting expectations so
that if you're there you know.

736
00:27:23,660 --> 00:27:26,530
There's no need for those
grocery stores to be open.

737
00:27:26,530 --> 00:27:29,340
Then they can have one shift that works.

738
00:27:29,340 --> 00:27:30,173
They're done.

739
00:27:30,173 --> 00:27:31,006
They go home.

740
00:27:31,006 --> 00:27:31,839
There's more family time.

741
00:27:31,839 --> 00:27:32,750
They can pay wages.

742
00:27:32,750 --> 00:27:35,050
People's grocery shopping
hours are shortened.

743
00:27:35,980 --> 00:27:36,813
Why?

744
00:27:36,813 --> 00:27:38,810
Outside of the instantaneous
convenience factor

745
00:27:38,810 --> 00:27:40,720
because of time crunch.

746
00:27:40,720 --> 00:27:44,610
So that's my various sort of
it all connects in a circle.

747
00:27:44,610 --> 00:27:47,040
But I think that that
has a lot to do with it.

748
00:27:47,040 --> 00:27:47,927
- Now, I thought that was really good.

749
00:27:47,927 --> 00:27:49,900
I know I saw that when
you answered that question

750
00:27:49,900 --> 00:27:50,733
on a TikTok,

751
00:27:50,733 --> 00:27:52,510
which is why I wanted to make
sure that I asked it today,

752
00:27:52,510 --> 00:27:56,540
because I hadn't really thought
about the consumption side

753
00:27:56,540 --> 00:27:58,310
of it and yeah there are some purchases,

754
00:27:58,310 --> 00:28:00,320
some convenience purchases
that they're great.

755
00:28:00,320 --> 00:28:01,153
They're good.

756
00:28:01,153 --> 00:28:01,986
I love them.

757
00:28:01,986 --> 00:28:02,870
They're fine.

758
00:28:02,870 --> 00:28:06,520
But there's other ones that you kinda know

759
00:28:06,520 --> 00:28:08,410
you're doing the wrong thing.

760
00:28:08,410 --> 00:28:12,050
No, I don't need to eat fast
food five nights in a row.

761
00:28:12,050 --> 00:28:13,280
But you do it because you're busy

762
00:28:13,280 --> 00:28:14,215
because you don't have choices.

763
00:28:14,215 --> 00:28:17,360
And it's more expensive a lot
of times than cooking at home.

764
00:28:17,360 --> 00:28:19,480
I have six people in my house.

765
00:28:19,480 --> 00:28:22,490
If we wanna go get Burger
King, it gets pricey.

766
00:28:22,490 --> 00:28:23,323
It adds up.

767
00:28:23,323 --> 00:28:24,880
Like I could cook a good meal

768
00:28:24,880 --> 00:28:25,949
at home for a third of the price.

769
00:28:25,949 --> 00:28:28,113
- Oh yeah.
- But because I'm busy,

770
00:28:28,113 --> 00:28:30,420
it's like (groaning).

771
00:28:30,420 --> 00:28:31,480
I taught my kids to cook.

772
00:28:31,480 --> 00:28:33,010
So my kids are making dinner more now,

773
00:28:33,010 --> 00:28:34,130
so we can balance it out.

774
00:28:34,130 --> 00:28:37,010
- Yeah, it's a good life skill to have.

775
00:28:37,010 --> 00:28:39,740
- It is, it is so sharing
those duties has helped.

776
00:28:39,740 --> 00:28:43,193
But before that, before, I put
that time into teaching them.

777
00:28:44,040 --> 00:28:46,650
I mean, we were eating out a lot.

778
00:28:46,650 --> 00:28:48,840
I think my only saving grace was

779
00:28:48,840 --> 00:28:50,830
that when we bought this
house a couple of years ago,

780
00:28:50,830 --> 00:28:54,030
there's only like two places
that will deliver here.

781
00:28:54,030 --> 00:28:55,170
So that's the only thing that saved me.

782
00:28:55,170 --> 00:28:56,810
And they're both pizza.

783
00:28:56,810 --> 00:28:58,380
They have pasta, they have sandwiches.

784
00:28:58,380 --> 00:29:00,030
So it's like one that let's do pizza.

785
00:29:00,030 --> 00:29:01,300
The next night let's do pasta.

786
00:29:01,300 --> 00:29:02,910
The next night let's do sandwiches.

787
00:29:02,910 --> 00:29:06,530
- And we live 40 miles from
town now where we live.

788
00:29:06,530 --> 00:29:08,026
And so there is no.

789
00:29:08,026 --> 00:29:11,273
We're 45 minute to an
hour drive to anywhere.

790
00:29:12,570 --> 00:29:14,920
We buy a few convenience
foods that like freeze,

791
00:29:14,920 --> 00:29:19,120
but that's really like nipped
any sort of ordering habit.

792
00:29:19,120 --> 00:29:20,510
But we have a housekeeper.

793
00:29:20,510 --> 00:29:23,270
I love having someone come and help.

794
00:29:23,270 --> 00:29:26,290
Like that for me is such a good,
it's not even a time thing.

795
00:29:26,290 --> 00:29:27,623
It's then like an I don't like doing this.

796
00:29:27,623 --> 00:29:29,570
- It's the mental calorie thing.

797
00:29:29,570 --> 00:29:31,930
- Yes and it's done, it's deep cleaned.

798
00:29:31,930 --> 00:29:32,960
I don't have to worry about it.

799
00:29:32,960 --> 00:29:34,920
Like we do the maintenance, no big deal.

800
00:29:34,920 --> 00:29:37,010
But that's more of
that's a conscious choice

801
00:29:37,010 --> 00:29:39,100
that I've made rather
than having to make it

802
00:29:39,100 --> 00:29:41,230
because I'm literally strapped for time

803
00:29:41,230 --> 00:29:44,850
because I'm working 70 hour
weeks and my house is trashed.

804
00:29:44,850 --> 00:29:47,260
- Yep and that's the same
thing that like we figured

805
00:29:47,260 --> 00:29:49,110
out even around my house was even

806
00:29:49,110 --> 00:29:51,130
with like chore assignments and things,

807
00:29:51,130 --> 00:29:52,230
if you can find the things

808
00:29:52,230 --> 00:29:54,780
that are less mental calorie
tasks for someone else.

809
00:29:54,780 --> 00:29:56,530
- And shuffle accordingly.

810
00:29:56,530 --> 00:29:58,900
- Yeah 'cause some people will
look at a sink full of dishes

811
00:29:58,900 --> 00:30:03,580
and go, "Oh my God, that's
like 500 mental calories."

812
00:30:03,580 --> 00:30:06,120
Someone else will look at
the same pile of dishes

813
00:30:06,120 --> 00:30:07,510
and be "I can do that in 10 minutes."

814
00:30:07,510 --> 00:30:08,564
It's like a hundred mental calories.

815
00:30:08,564 --> 00:30:09,510
- Yeah.

816
00:30:09,510 --> 00:30:12,580
- So it's you just give the
task to the right person.

817
00:30:12,580 --> 00:30:15,750
And now everybody's week
got a lot less stressful.

818
00:30:15,750 --> 00:30:18,450
So it's like we have family
staff meetings once a week just

819
00:30:18,450 --> 00:30:20,840
to assign chores and pick meals.

820
00:30:20,840 --> 00:30:23,170
And I implemented processes and systems

821
00:30:23,170 --> 00:30:24,170
for meal planning in my house.

822
00:30:24,170 --> 00:30:27,320
I applied business to
my house and it works.

823
00:30:27,320 --> 00:30:30,770
Like I even have so we can
choose what we're gonna eat.

824
00:30:30,770 --> 00:30:32,840
I have index cards, like a stack of them.

825
00:30:32,840 --> 00:30:35,460
I have recipes with the name
of the recipe on the front

826
00:30:35,460 --> 00:30:36,820
and the actual recipe on the back.

827
00:30:36,820 --> 00:30:39,330
And we just go through and
pull out seven of them,

828
00:30:39,330 --> 00:30:40,920
put them on the magnets on the fridge

829
00:30:40,920 --> 00:30:42,090
and there's meal planning for the week.

830
00:30:42,090 --> 00:30:42,923
We know right.

831
00:30:42,923 --> 00:30:44,150
'Cause it reduced the mental calories.

832
00:30:44,150 --> 00:30:48,170
- Yeah, I'm starting that
too, yeah. (laughing)

833
00:30:48,170 --> 00:30:49,550
- We did that for chores.

834
00:30:49,550 --> 00:30:50,580
And we did that.

835
00:30:50,580 --> 00:30:54,660
I got the file magnets, the
ones that go in file cabinets?

836
00:30:54,660 --> 00:30:55,750
They're just kinda small.

837
00:30:55,750 --> 00:30:57,580
I have those for chores.

838
00:30:57,580 --> 00:30:59,190
And I just literally
put a grid on the side

839
00:30:59,190 --> 00:31:00,450
of my fridge for every person.

840
00:31:00,450 --> 00:31:02,713
And I have a cheat sheet of everything

841
00:31:02,713 --> 00:31:03,546
that has to be done every week,

842
00:31:03,546 --> 00:31:04,379
everything has to be done once a month.

843
00:31:04,379 --> 00:31:06,000
Things like that get
done a couple of times

844
00:31:06,000 --> 00:31:06,833
throughout the year.

845
00:31:06,833 --> 00:31:08,210
I have these broke down.

846
00:31:08,210 --> 00:31:09,943
So every week it's like, "Go look at that.

847
00:31:09,943 --> 00:31:13,327
"Everybody go pick your
tasks, put them on your thing,

848
00:31:13,327 --> 00:31:14,160
"call it a day."

849
00:31:14,160 --> 00:31:17,150
Like it reduced mental
calories for chores.

850
00:31:17,150 --> 00:31:19,160
Crazy stupid stuff. I know that
was like, I think I got off

851
00:31:19,160 --> 00:31:20,500
in left field on that a little bit.

852
00:31:20,500 --> 00:31:21,940
- No, I think it's so valid though.

853
00:31:21,940 --> 00:31:23,620
I think so much of what we do personally

854
00:31:23,620 --> 00:31:25,480
and professionally like
bleed into one another.

855
00:31:25,480 --> 00:31:27,670
And there was a lot of
takeaways from both.

856
00:31:27,670 --> 00:31:29,680
I don't know why, I mean, I know why,

857
00:31:29,680 --> 00:31:31,410
because we've had corporate
and we've had personal life,

858
00:31:31,410 --> 00:31:33,320
but like I work from home.

859
00:31:33,320 --> 00:31:34,180
I have for years.

860
00:31:34,180 --> 00:31:37,130
Like my personal and my
business are so intertwined

861
00:31:37,130 --> 00:31:39,600
that like.
- Yep.

862
00:31:39,600 --> 00:31:41,440
Well, and I think it got
normalized with COVID,

863
00:31:41,440 --> 00:31:42,273
which was nice.

864
00:31:42,273 --> 00:31:43,760
If your dog's barking in the background,

865
00:31:43,760 --> 00:31:46,380
it's not like, "Oh my
God, how unprofessional."

866
00:31:46,380 --> 00:31:49,190
If you show up in a t-shirt, it's fine.

867
00:31:49,190 --> 00:31:51,010
It's okay.

868
00:31:51,010 --> 00:31:52,457
You can come in your, I've worn pajamas

869
00:31:52,457 --> 00:31:53,870
and done these podcasts interviews.

870
00:31:53,870 --> 00:31:55,511
Like I'm not even kidding.

871
00:31:55,511 --> 00:31:56,810
It was nice looking pajamas.
- I'm in yoga pants.

872
00:31:56,810 --> 00:31:58,670
- And all you could see was like here.

873
00:31:58,670 --> 00:32:00,360
Oh, I live in yoga pants.

874
00:32:00,360 --> 00:32:01,383
- Yoga pants, keep talking.

875
00:32:01,383 --> 00:32:02,216
- The ones with the
pockets, they have pockets.

876
00:32:02,216 --> 00:32:03,049
- Oh seriously,
- I got the ones

877
00:32:03,049 --> 00:32:05,007
with the pockets on the -

878
00:32:05,007 --> 00:32:05,840
- And they have big enough
pockets to actually fit

879
00:32:05,840 --> 00:32:07,370
a cell phone.
- Yes.

880
00:32:07,370 --> 00:32:09,574
- Yeah, no, amazing.

881
00:32:09,574 --> 00:32:11,780
- I can put like down to here on my arm

882
00:32:11,780 --> 00:32:12,957
in my pocket.
- Sometimes when I go walking

883
00:32:12,957 --> 00:32:14,488
and it's cold I'll do that.

884
00:32:14,488 --> 00:32:16,400
And then I've got. (laughing)

885
00:32:16,400 --> 00:32:17,260
It looks so dumb.

886
00:32:17,260 --> 00:32:18,500
If I fall one of these days,

887
00:32:18,500 --> 00:32:21,120
I'm going to completely skin my face, but.

888
00:32:21,120 --> 00:32:21,953
- Oh yeah.

889
00:32:21,953 --> 00:32:23,710
- It's really comfortable.
- But it keeps your hands warm

890
00:32:23,710 --> 00:32:26,330
and it's like surprisingly comfortable.

891
00:32:26,330 --> 00:32:28,030
I'll do that even
sitting here in my chair,

892
00:32:28,030 --> 00:32:30,460
I'll have my hands just and
I'll just be leaned back,

893
00:32:30,460 --> 00:32:33,010
I'll be watching some
training videos or something.

894
00:32:33,010 --> 00:32:35,370
It's just, it's a, and I think it's okay.

895
00:32:35,370 --> 00:32:38,260
I was talking to one guy
when COVID first started

896
00:32:38,260 --> 00:32:40,520
and he was, his employees
were having to work remotely

897
00:32:40,520 --> 00:32:41,620
and they normally hadn't.

898
00:32:41,620 --> 00:32:42,453
Pretty big company.

899
00:32:42,453 --> 00:32:45,500
I mean, he had like 55, 60 employees.

900
00:32:45,500 --> 00:32:48,060
He said that if they were
on a meeting with a client

901
00:32:48,060 --> 00:32:51,050
or in a staff meeting and a
kid cried or a dog barked,

902
00:32:51,050 --> 00:32:52,600
he would fire them immediately.

903
00:32:54,470 --> 00:32:57,100
- Wow.
- This was at the beginning

904
00:32:57,100 --> 00:33:02,100
of COVID where this
was not, everybody was,

905
00:33:02,520 --> 00:33:04,960
schools were out, doggy
daycares weren't like.

906
00:33:04,960 --> 00:33:06,357
- Right.
- You had no

907
00:33:06,357 --> 00:33:08,177
choice.
- You had no other options.

908
00:33:08,177 --> 00:33:11,160
- He said they had to get
someone to come babysit

909
00:33:11,160 --> 00:33:13,350
and it's who are you gonna get to come?

910
00:33:13,350 --> 00:33:15,850
Well, you can't let
people into your house.

911
00:33:15,850 --> 00:33:17,850
Family members or somebody can I'm sure.

912
00:33:19,551 --> 00:33:20,384
They're like really?

913
00:33:20,384 --> 00:33:21,410
That's not okay.

914
00:33:21,410 --> 00:33:22,673
- A little out of touch.
- It's just not okay.

915
00:33:22,673 --> 00:33:24,900
It's so weird. Yeah.

916
00:33:24,900 --> 00:33:26,910
And it's I don't, I don't care.

917
00:33:26,910 --> 00:33:28,930
Like I've had my dogs bark in a podcast.

918
00:33:28,930 --> 00:33:30,530
If they hear a noise outside,

919
00:33:30,530 --> 00:33:34,610
they're gonna skitter so
loud that you'll hear it.

920
00:33:34,610 --> 00:33:35,443
And you'll be like, "Hey."

921
00:33:35,443 --> 00:33:36,870
and trying to rip your headphones out.

922
00:33:36,870 --> 00:33:38,160
But it's life.

923
00:33:38,160 --> 00:33:40,130
It's just life right now.

924
00:33:40,130 --> 00:33:41,767
I mean, my thing is a mess behind me

925
00:33:41,767 --> 00:33:44,120
and it's you can worry
about that kind of stuff.

926
00:33:44,120 --> 00:33:45,350
Or you can just get the job done.

927
00:33:45,350 --> 00:33:48,481
- Yeah, no, that's, literally
this corner is like,

928
00:33:48,481 --> 00:33:50,840
I have aluminum foil behind me

929
00:33:50,840 --> 00:33:53,860
and then I have like a cat
box and everything else.

930
00:33:53,860 --> 00:33:55,360
It's all spread behind this.

931
00:33:55,360 --> 00:33:56,910
And it's just like this was my spot.

932
00:33:56,910 --> 00:33:57,960
I can be here.

933
00:33:57,960 --> 00:33:59,970
I can put a jacket on, done.

934
00:33:59,970 --> 00:34:00,990
Like that is it.

935
00:34:00,990 --> 00:34:03,660
Yeah, I take all my calls
mostly with the cat in my arms.

936
00:34:03,660 --> 00:34:06,160
'Cause he won't not do that and it's just.

937
00:34:06,160 --> 00:34:08,640
- Yep, I've finally got my dogs taught

938
00:34:08,640 --> 00:34:11,420
to mostly lay down here.

939
00:34:11,420 --> 00:34:14,217
But if Lila decides that,
yesterday she's like,

940
00:34:14,217 --> 00:34:15,290
"Are you paying attention to me?"

941
00:34:15,290 --> 00:34:17,710
She will literally try and jump in my lap.

942
00:34:17,710 --> 00:34:19,020
And she is not a lap dog.

943
00:34:19,020 --> 00:34:20,377
She's fairly big, so.

944
00:34:21,622 --> 00:34:23,630
But yeah, I mean, I think it's just,

945
00:34:23,630 --> 00:34:25,470
I love that we've had
a lot of tips on here

946
00:34:25,470 --> 00:34:28,850
for people that it's
like normalize normal.

947
00:34:28,850 --> 00:34:31,620
I kind of feel like we
don't have to hide life

948
00:34:31,620 --> 00:34:33,200
to be good in business.

949
00:34:33,200 --> 00:34:34,033
- Yes.

950
00:34:34,033 --> 00:34:34,866
- It's like about the only thing

951
00:34:34,866 --> 00:34:36,150
that I ask people to
do when they're working

952
00:34:36,150 --> 00:34:38,433
with me is get a good mic.

953
00:34:38,433 --> 00:34:39,850
- Oh.
- Let's make sure

954
00:34:39,850 --> 00:34:41,130
you have a good microphone

955
00:34:41,130 --> 00:34:42,680
because if I'm talking to you on a call

956
00:34:42,680 --> 00:34:45,740
and I can't hear-
- Oh that would drive me nuts.

957
00:34:45,740 --> 00:34:48,450
- Everything else though,
anything else I can deal with.

958
00:34:48,450 --> 00:34:50,520
If you're sitting on the
couch and your lighting's bad.

959
00:34:50,520 --> 00:34:52,273
If you've got a kid running around.

960
00:34:53,620 --> 00:34:57,023
We'll reschedule if we need to
if the kid's too distracting.

961
00:35:00,122 --> 00:35:01,284
It has to be okay.

962
00:35:01,284 --> 00:35:04,800
And I think we have to be
okay to like tell clients

963
00:35:04,800 --> 00:35:06,550
we don't, our employees are people.

964
00:35:07,750 --> 00:35:12,123
- Well and our clients like
that. I mean, we literally.

965
00:35:13,810 --> 00:35:15,220
- [Both] The right clients notice it.

966
00:35:15,220 --> 00:35:17,760
- Yeah. I mean, and that's
who we wanna work with

967
00:35:17,760 --> 00:35:18,900
because like you're here

968
00:35:18,900 --> 00:35:20,680
and a lot of them are
wanting to do the same thing

969
00:35:20,680 --> 00:35:22,980
and enforce boundaries in
their own life and business.

970
00:35:22,980 --> 00:35:25,060
And they're like, "Oh, you're doing it."

971
00:35:25,060 --> 00:35:25,893
- Yeah.
- Yeah, they're so right.

972
00:35:25,893 --> 00:35:27,960
- They're sort of free to do it. I mean,

973
00:35:27,960 --> 00:35:30,350
it's like so many people are
afraid to make these changes,

974
00:35:30,350 --> 00:35:32,610
to put these kinds of
restrictions into place.

975
00:35:32,610 --> 00:35:33,833
And to be that,

976
00:35:34,688 --> 00:35:35,990
I was talking with someone
the other day, Carlson,

977
00:35:35,990 --> 00:35:38,730
and he was like, he said he
thinks most of the people

978
00:35:38,730 --> 00:35:40,440
that succeed, succeed
because they're not afraid

979
00:35:40,440 --> 00:35:41,273
to be a fool.

980
00:35:43,190 --> 00:35:45,800
And I was like, "That's fair."

981
00:35:45,800 --> 00:35:48,160
Yeah, because I mean
foolish on some level,

982
00:35:48,160 --> 00:35:50,150
not court jester or whatever,

983
00:35:50,150 --> 00:35:53,520
but we have these fears around
how we're gonna be perceived.

984
00:35:53,520 --> 00:35:55,560
That, oh, we don't have a company phone.

985
00:35:55,560 --> 00:35:57,350
You're not gonna be able to call us,

986
00:35:57,350 --> 00:35:58,320
how's that gonna make us look?

987
00:35:58,320 --> 00:36:00,730
We have these fears that.

988
00:36:00,730 --> 00:36:01,563
You know, honestly the
right people, the ones

989
00:36:01,563 --> 00:36:05,070
that we wanna work with are
gonna share our beliefs.

990
00:36:05,070 --> 00:36:06,890
And yeah, it's just not
gonna matter to them.

991
00:36:06,890 --> 00:36:08,700
They're gonna be like,
"Oh, that's so cool."

992
00:36:08,700 --> 00:36:09,970
- Right.
- Which I think you've seen.

993
00:36:09,970 --> 00:36:11,550
So 'cause I found you on TikTok.

994
00:36:11,550 --> 00:36:14,040
You guys, I will make sure
her TikTok link is somewhere

995
00:36:14,040 --> 00:36:16,730
because she's constantly
putting out new stuff.

996
00:36:16,730 --> 00:36:18,320
So if you're listening
to this, her TikTok,

997
00:36:18,320 --> 00:36:19,990
wherever you're watching
this out on the interwebs,

998
00:36:19,990 --> 00:36:21,130
her link to her TikTok will be here.

999
00:36:21,130 --> 00:36:22,227
That's how I found her and it's amazing.

1000
00:36:22,227 --> 00:36:24,960
And I think I've watched
every video you've put out.

1001
00:36:24,960 --> 00:36:26,957
- Wow, I'm flattered.
- Yeah, so,

1002
00:36:26,957 --> 00:36:28,330
I'm a little stalkery maybe.

1003
00:36:28,330 --> 00:36:30,520
- I'm gonna start making
them just for you.

1004
00:36:30,520 --> 00:36:31,980
You'll be my new avatar.

1005
00:36:31,980 --> 00:36:33,713
And so that'll give me
something to think about.

1006
00:36:33,713 --> 00:36:35,830
I'll like print a picture
of you and put it behind.

1007
00:36:35,830 --> 00:36:38,220
'Cause I feel weird sometimes,
like not talking to anyone,

1008
00:36:38,220 --> 00:36:39,430
knowing I'm talking to someone.

1009
00:36:39,430 --> 00:36:41,047
So we're gonna do that now, that'll work.

1010
00:36:41,047 --> 00:36:43,027
- That is kind of the weird
part about TikTok I think

1011
00:36:43,027 --> 00:36:45,580
'cause yeah, you don't
know who you're talking to

1012
00:36:45,580 --> 00:36:46,900
and it's you're just kinda, yeah.

1013
00:36:46,900 --> 00:36:48,140
I made my first TikToks.

1014
00:36:48,140 --> 00:36:51,530
It's not very good, but I have
made some, I'll keep going.

1015
00:36:51,530 --> 00:36:53,390
So yeah, I will definitely
make sure we link to that.

1016
00:36:53,390 --> 00:36:54,900
'Cause we, you just do have
so many good things going on.

1017
00:36:54,900 --> 00:36:57,320
So it'll be fun watching what you do.

1018
00:36:57,320 --> 00:36:59,190
Like you probably have
a whole nother business,

1019
00:36:59,190 --> 00:37:02,000
just teaching other people
how to do what you're already

1020
00:37:02,000 --> 00:37:04,094
doing naturally using your superpowers.

1021
00:37:04,094 --> 00:37:06,033
- Yes.
- So, go back to working

1022
00:37:06,033 --> 00:37:08,880
that 60 hour week as
you run two businesses.

1023
00:37:08,880 --> 00:37:10,260
- Well, that was the irony, right?

1024
00:37:10,260 --> 00:37:13,170
Is we went viral and then it
was a struggle to keep everyone

1025
00:37:13,170 --> 00:37:14,003
under their hours.

1026
00:37:14,003 --> 00:37:17,960
'Cause we had this influx of
contact and media requests

1027
00:37:17,960 --> 00:37:20,117
and new client requests
and job applicants.

1028
00:37:20,117 --> 00:37:24,500
And I was everyone,
breathe, set expectations.

1029
00:37:24,500 --> 00:37:27,570
Let's put templates in
place, we've got this, but.

1030
00:37:27,570 --> 00:37:31,340
- Yeah, well and you have a
whole bunch of new applicants,

1031
00:37:31,340 --> 00:37:35,160
so you just gotta balance it out.

1032
00:37:35,160 --> 00:37:36,490
That's another problem I think a lot

1033
00:37:36,490 --> 00:37:37,370
of people don't think about.

1034
00:37:37,370 --> 00:37:38,950
They're so worried about trying to grow

1035
00:37:38,950 --> 00:37:40,090
that they don't think about well,

1036
00:37:40,090 --> 00:37:42,310
when they do that thing
that helps them grow,

1037
00:37:42,310 --> 00:37:43,170
can they handle it?

1038
00:37:43,170 --> 00:37:45,380
And I went through that for years.

1039
00:37:45,380 --> 00:37:46,920
One of my businesses is a marketing agency

1040
00:37:46,920 --> 00:37:48,227
and people would say, "I want to grow.

1041
00:37:48,227 --> 00:37:49,160
"I wanna double my business."

1042
00:37:49,160 --> 00:37:52,060
And I'd be "Okay, can you
handle the workload if you did?"

1043
00:37:53,080 --> 00:37:55,487
And they're like, "Yeah,
no, it'd be probably

1044
00:37:55,487 --> 00:37:58,280
"about like a year before
we could onboard and train

1045
00:37:58,280 --> 00:37:59,113
and get it."

1046
00:37:59,113 --> 00:37:59,946
And it's like,

1047
00:37:59,946 --> 00:38:00,779
"Why is that your goal?"
- You need to be doing

1048
00:38:01,619 --> 00:38:02,601
it now to be ready to go.

1049
00:38:02,601 --> 00:38:03,434
- Yeah.
- Yeah, no, we've grown

1050
00:38:03,434 --> 00:38:05,680
300% this year over last year.

1051
00:38:05,680 --> 00:38:10,680
And that, that has been
a very quick dip into,

1052
00:38:11,070 --> 00:38:12,690
you have to figure this out now

1053
00:38:12,690 --> 00:38:15,390
because this is either
you need to stop the train

1054
00:38:15,390 --> 00:38:16,900
or you need to get on the train

1055
00:38:16,900 --> 00:38:18,460
and like do things the right way

1056
00:38:18,460 --> 00:38:23,180
because you cannot do
this without more help.

1057
00:38:23,180 --> 00:38:25,160
- Well, and you've built
a pretty good culture too.

1058
00:38:25,160 --> 00:38:26,070
So it's like when,

1059
00:38:26,070 --> 00:38:29,930
and I love that you have
a little bit of space.

1060
00:38:29,930 --> 00:38:31,167
'Cause I talk to people a lot of time

1061
00:38:31,167 --> 00:38:34,010
and if your employees are
working a 40 hour work week,

1062
00:38:34,010 --> 00:38:37,630
you basically have to get them to work 50

1063
00:38:37,630 --> 00:38:40,620
before you know that you need
to hire your next person.

1064
00:38:40,620 --> 00:38:42,167
So you're watching that and being like,

1065
00:38:42,167 --> 00:38:43,627
"Hey, your normal's 25, 30.

1066
00:38:43,627 --> 00:38:45,310
"If you're working 32?"

1067
00:38:45,310 --> 00:38:48,810
- Right, if we're seeing 32
or over for more than a week

1068
00:38:48,810 --> 00:38:51,030
or two in a row it's a conversation.

1069
00:38:51,030 --> 00:38:53,660
And not like a you're
in trouble conversation,

1070
00:38:53,660 --> 00:38:56,650
but a "Hey, is this an
indicator?" conversation.

1071
00:38:56,650 --> 00:38:59,100
- Yeah, it's like you have
bandwidth to grow without having

1072
00:38:59,100 --> 00:39:01,660
to make them work overtime
to figure that out.

1073
00:39:01,660 --> 00:39:02,950
'Cause I mean, you do kind of have that.

1074
00:39:02,950 --> 00:39:05,450
You have people that need to
work a little bit more time.

1075
00:39:05,450 --> 00:39:07,570
And while you figure out
that you need to hire,

1076
00:39:07,570 --> 00:39:09,090
and that just happens.

1077
00:39:09,090 --> 00:39:10,680
But for most companies it's happening

1078
00:39:10,680 --> 00:39:13,400
in overtime beyond 40 hours a week instead

1079
00:39:13,400 --> 00:39:17,113
of within their normal like
reasonable expectation work.

1080
00:39:18,100 --> 00:39:18,933
So I love that.

1081
00:39:18,933 --> 00:39:21,410
I just, I love all, I've
kept you talking for so long.

1082
00:39:21,410 --> 00:39:22,987
I try and keep these like 20, 30 minutes.

1083
00:39:22,987 --> 00:39:24,880
We've been chatting for like 40.

1084
00:39:24,880 --> 00:39:26,550
So like let's talk, we've talked

1085
00:39:26,550 --> 00:39:28,790
about how awesome you are
this entire time, obviously.

1086
00:39:28,790 --> 00:39:32,250
So, but like tell us more about
who you'd like to work with,

1087
00:39:32,250 --> 00:39:35,200
how you help them and
where someone can find you?

1088
00:39:35,200 --> 00:39:38,880
- Okay, so we work with
primarily business owners,

1089
00:39:38,880 --> 00:39:41,910
mostly millennials,
some gen Z, some gen X,

1090
00:39:41,910 --> 00:39:43,350
the generation does not matter.

1091
00:39:43,350 --> 00:39:45,050
It's more the personality fit.

1092
00:39:45,050 --> 00:39:46,290
You guys have gotten a really good feel

1093
00:39:46,290 --> 00:39:49,200
for kind of how we vibe.

1094
00:39:49,200 --> 00:39:50,780
We have a lot of responsibility,

1095
00:39:50,780 --> 00:39:53,110
a lot of fun and a lot of education.

1096
00:39:53,110 --> 00:39:55,070
We are really big on empowerment

1097
00:39:55,070 --> 00:39:58,090
and education without the
shaming that I think comes

1098
00:39:58,090 --> 00:40:02,480
with so many of the finance
and money related fields.

1099
00:40:02,480 --> 00:40:05,310
And frankly it's old, it's exhausting

1100
00:40:05,310 --> 00:40:06,940
and it's been over done.

1101
00:40:06,940 --> 00:40:08,780
And so we work with business owners,

1102
00:40:08,780 --> 00:40:10,530
we work with personal individuals

1103
00:40:10,530 --> 00:40:13,020
and we help with, we're
full service accounting firm

1104
00:40:13,020 --> 00:40:14,300
and financial education.

1105
00:40:14,300 --> 00:40:17,270
So you wanna know how to
prioritize your debt payoff?

1106
00:40:17,270 --> 00:40:19,150
Great, we have courses for that.

1107
00:40:19,150 --> 00:40:23,050
You wanna know how to understand
the basics of retirement?

1108
00:40:23,050 --> 00:40:24,120
Gotcha covered.

1109
00:40:24,120 --> 00:40:25,487
Need a consult call 'cause you're like,

1110
00:40:25,487 --> 00:40:28,180
"I have no idea what to do
and I don't have a budget."

1111
00:40:28,180 --> 00:40:29,820
That's there.

1112
00:40:29,820 --> 00:40:32,360
I need to register my business.

1113
00:40:32,360 --> 00:40:35,630
I need my accounting handled, voila.

1114
00:40:35,630 --> 00:40:38,790
So anything within that
kind of, it's a very niche,

1115
00:40:38,790 --> 00:40:40,430
but very popular.

1116
00:40:40,430 --> 00:40:41,820
We need finance help.

1117
00:40:41,820 --> 00:40:44,100
We don't need a full-time
person finance help,

1118
00:40:44,100 --> 00:40:47,570
or we need someone to
support us and let us know

1119
00:40:47,570 --> 00:40:49,180
that they've got our backs.

1120
00:40:49,180 --> 00:40:51,750
And that bled over a lot
into the personal sphere.

1121
00:40:51,750 --> 00:40:54,610
'Cause we're very anti budget.

1122
00:40:54,610 --> 00:40:57,190
We actually do what I
call the anti budget,

1123
00:40:57,190 --> 00:40:59,313
which is a whole other podcast.

1124
00:41:00,445 --> 00:41:04,640
And we're very much in the
space of like thinking your debt

1125
00:41:04,640 --> 00:41:08,250
and not beating yourself up
because most of us have it.

1126
00:41:08,250 --> 00:41:09,680
Let's look at what it's done for you

1127
00:41:09,680 --> 00:41:10,730
or allowed you to learn.

1128
00:41:10,730 --> 00:41:13,520
And like let's make a plan
from there and move forward.

1129
00:41:13,520 --> 00:41:14,838
Finding me.

1130
00:41:14,838 --> 00:41:16,421
Katelynmagnuson.com

1131
00:41:18,129 --> 00:41:20,796
and Instagram @katelyn.magnuson.

1132
00:41:21,644 --> 00:41:23,630
I always have to think about
that one for some reason.

1133
00:41:23,630 --> 00:41:24,950
And then of course TikTok

1134
00:41:24,950 --> 00:41:26,780
and there's a free
Facebook group that I have

1135
00:41:26,780 --> 00:41:29,310
that we put a bunch of
educational content in.

1136
00:41:29,310 --> 00:41:30,460
Any of those are fine.

1137
00:41:30,460 --> 00:41:32,050
We are in all of them.

1138
00:41:32,050 --> 00:41:34,113
We, me, team, et cetera.

1139
00:41:34,950 --> 00:41:36,570
- Yep, I think I'm in your Facebook group,

1140
00:41:36,570 --> 00:41:37,790
I'm on a newsletter
- Yes you are.

1141
00:41:37,790 --> 00:41:39,068
- for something.

1142
00:41:39,068 --> 00:41:40,470
I'm literally

1143
00:41:40,470 --> 00:41:41,303
following you everywhere.
- David said this girl

1144
00:41:41,303 --> 00:41:42,136
with blue hair

1145
00:41:42,136 --> 00:41:42,969
asked to join.

1146
00:41:42,969 --> 00:41:44,497
I was like, "I know who that is."

1147
00:41:45,930 --> 00:41:48,847
- Personal branding at work.

1148
00:41:48,847 --> 00:41:52,600
But yeah, I think I'm stalking
you pretty much everywhere,

1149
00:41:52,600 --> 00:41:54,873
fan girling so.
- I love that.

1150
00:41:56,460 --> 00:41:58,030
- All right, well I
know let's wrap up here.

1151
00:41:58,030 --> 00:42:00,590
So thank you so so so much for coming on.

1152
00:42:00,590 --> 00:42:02,470
I am telling you guys
listening, you have got

1153
00:42:02,470 --> 00:42:04,940
to relisten to this multiple,
multiple, multiple times

1154
00:42:04,940 --> 00:42:07,420
and you need to pick at
least one thing she said

1155
00:42:07,420 --> 00:42:10,300
and go do it and your
life is gonna get better.

1156
00:42:10,300 --> 00:42:12,130
So thank you so much for doing this.

1157
00:42:12,130 --> 00:42:14,640
- Thank you, yeah, no it's been,

1158
00:42:14,640 --> 00:42:15,660
I love talking about this.

1159
00:42:15,660 --> 00:42:16,703
This is my jam.

1160
00:42:18,800 --> 00:42:20,520
- Well entrepreneurs
guys, this is your call

1161
00:42:20,520 --> 00:42:21,440
to take action, right.

1162
00:42:21,440 --> 00:42:25,420
Join our community at etatoday.zone
where you're gonna meet

1163
00:42:25,420 --> 00:42:26,670
a lot of people like Katelyn.

1164
00:42:26,670 --> 00:42:28,260
You're gonna get a lot of good information

1165
00:42:28,260 --> 00:42:29,890
and you're gonna learn
how to build a business

1166
00:42:29,890 --> 00:42:31,690
that enables your lifestyle instead

1167
00:42:31,690 --> 00:42:32,747
of taking over your life.

1168
00:42:32,747 --> 00:42:34,590
That's our whole vibe there so.

1169
00:42:34,590 --> 00:42:36,040
See you there soon guys, bye.

1170
00:42:37,275 --> 00:42:39,858
(upbeat music)


About Your Host, Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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