051 — Entrepreneurs Taking Action: Our First Coaching Podcast Episode with Daniel Hafner

Dapper Mobile Apps helps small businesses and online entrepreneurs build simple and easy mobile apps for communities.

Dan is the CEO of Dapper Mobile Apps. Dapper Mobile Apps is a mobile app development & marketing agency focused on helping coaches, and experts get more leads & sales, free up their time & workload, automate their programs and stand out as an authority.

In today's episode, Christina and Dan let you in on the first coaching episode at ETA. Let's listen in and get a glimpse of Christina's coaching style.

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(upbeat music)

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- Hi everybody and
welcome to another episode

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of Entrepreneurs Taking Action.

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I am here today with Dan Hafner,

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who has so graciously agreed

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to give us a test on our first

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coaching podcast episode today.

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Dan is the CEO of Dapper Mobile Apps,

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and this is gonna be really exciting.

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So thank you for coming in today, Dan.

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- Well, thank you for having me.

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I'm I'm really excited to go through this

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before we got recording we
were talking about this,

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so I'm a little more on
edge for this podcast,

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but I'm excited let's go.

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- I'm excited too.

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I was poking through all of
your stuff before we got on

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and it's really cool.

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So let's start with that a little bit

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tell us about your business.

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I know you make mobile apps for people,

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but it's more than that, right?

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You're doing stuff for coaches and things.

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What do you do?

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Why you, why are you better?

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- Yeah, so I got into the mobile

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and really web app
development as well, too,

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space kind of by accident honestly.

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I kind of just had this
entrepreneurial bug for a long time.

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I was travel around with my wife

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and got really hard to hold down a job

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when you never live in
one place for a long time.

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But I had an app idea, right,

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and I just really wanted to just

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something grabbed a hold
of me and I was like,

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I really need to make this a thing.

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So I started looking into it,

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found out that learning how to code

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is actually not my cup of tea at all

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it's not fun that lasted a couple of days.

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So I was like, well, I'll
just go hire someone.

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And then I looked into that route

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and it was just way too expensive,

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like hundreds of thousands of dollars.

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And I was like, hmm, interesting.

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So long story short, I found
these tools out there called

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no code or low code tools,

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which allow you to do app development

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without having to know how
to code, it's incredible.

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I mean, I must have tried to build my app

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in 30 different platforms.

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I would always just
jump onto the next one,

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the next free trial,
the next free trial one.

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You know what I mean?

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And in doing that,

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I finally found one that
fit what I wanted to do.

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And as I was doing my podcast,

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as I was engaging with people

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and I started telling people
about what I had done,

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they started seeing my
app and they're like,

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do you think you could build
something like that for me?

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I was like, sure.

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So I just kind of dive into
it as a freelancing thing.

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And it's funny because I
found this niche out there,

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all these people that want apps,

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there's all these people who find these

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no code builder tools.

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And even though it's easy, "it's easier",

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it still takes a lot to master

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it still takes a lot to figure out

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because there's a lot
of strategic thought,

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a lot of logical thought
that goes into this stuff.

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So what I did was I said, well,

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hey if you're gonna do
that, why not just hire me?

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I've already failed a hundred times

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in figuring all this out.

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And that's kind of where I came in as

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almost a consultant/coach of,

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Hey, I'll help you get
to nail your app idea,

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figure it out, actually build it

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and then launch it and market
it and make it successful.

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Because there's a ton of do
it yourself, things out there.

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But as you and I know you can buy courses,

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you can buy all this stuff
and never do anything with it.

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So I was like, well,

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what if I provided a service to people

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to actually coach them through,

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to actually get them to take action

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and make this thing real.

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And that's really where
I differentiated myself.

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- Well, I mean,

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I think that's relatable
and almost any industry.

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I did the same thing.

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I started and failed
a whole bunch of times

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made websites and stuff like that.

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And everybody kept asking me,

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oh, with all these new website,

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(indistinct) things you can build draw,

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are people still gonna want developers.

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It's like, yes, cause the strategy piece,

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you can fight your way through it

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but the strategy piece,

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it takes some expertise to build that up.

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And it's like, I love it,

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the typical superpowers
into sales kind of scenario.

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You have the superpower for something,

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you have this really good idea.

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You have this entrepreneurial drive

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and you kept working at it

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until you figured out into something.

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Now I know I saw on your website

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that you're targeting
coaches and consultants

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and things like that.

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How did you end up in that niche?

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Why did you end up in that niche

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and how does apps work for them?

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Apps make sense for things
like restaurants and stuff.

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We all use apps to order our food now

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cause you get free food

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and you don't have to talk to

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the human in the speaker, which is great.

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But for coaches and consultants,

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how does that pan?

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- That's a very good point.

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So it actually came about as like I said,

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when I was doing my podcast,

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I was talking with a lot
of coaches and consultants

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and kind of around that world

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and that's kind of how I got into it.

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And I started to realize, I mean,

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these people have a ton of content.

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They have a ton of community,

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they have tons of assets

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and they're all really kind of just

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trying to clamor on social
media for the same people

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in the same noise, right.

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And that's kind of how this idea was born.

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It was because there's the same thing.

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I love what you said about the restaurant

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analogy as well.

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Because you could technically,

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if you really wanted to,

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you could hire a coach without

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ever actually speaking to them, right.

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There's a very popular, very,

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very well known coach out there

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if you've ever heard of him,

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his name's Brendan Burchard, right.

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He's almost like a Tony
Robbins type of guy.

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They literally built their own app

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it's called Growth Day, right.

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You can coach and you
can work with Brendan

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and never have met the guy.

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I mean, you can subscribe to his thing

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you can go through all
kinds of cool stuff.

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They have a ton of
awesome offers in there.

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And I was like, what if we
could do this for other people?

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That's incredible because
just like you say,

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everyone has their superpower.

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Everyone has this stuff
that they're trying to sell

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that they're trying to help people with.

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And if you could bottle
all that into one place,

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that's your own thing
that you don't just like

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throw on Facebook and you don't really

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own the rights to anymore.

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That's a powerful thing,
you know what I mean?

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That gives you control.

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That gives you a marketing tool

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that gives you just all
in one piece that you need

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to be able to be like, hey, you know what?

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I can go and grow this thing.

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And it's under my control, right.

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- I love that, I love that so much.

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There's so much power in that

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and that's so exciting.

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That is so cool.

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- Yeah.

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- Okay.

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Nerding out a little bit on that

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cause I think it's amazing.

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This is one of the things
that I absolutely love too,

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because we get to meet what I
like to call hidden experts.

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And I know one of the things

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that you've struggled with
is this is really awesome,

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but how do you get other people

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to understand that this is really awesome.

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There's a messaging component
to that where it's like,

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if you go to your website, which I did,

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there's lots of cool stuff there,

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but it doesn't have the same vibes

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as what I just got from
you in a conversation

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in like what five minutes here

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that we've been talking five, six minutes.

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And it's like, it's just
so much more powerful.

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This is what I call hidden experts

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because there is so
much awesome sauce there

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that I had to talk to you to get it.

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So that's where you
have a messaging issue.

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I'm gonna actually pull
your website back up

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so I have it over here beside me.

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So it's like-

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- It's funny you-

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- Like video on here, which is cool.

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And then this cool little acronym

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for audience promotion profit for app,

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which is neat, but is fluffy.

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It's like, what does that mean?

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- Yeah.

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Well it's funny you bring all that up

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because I've literally been,

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I'm not a website guy.

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I actually was I heard a
good term the other day,

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someone called it design impaired.

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That is me.

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I am design impaired.

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It's funny I was actually literally

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just working with a client
before I got on here.

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And she was like,

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"Can we change some of the
fonts and the colors on here?"

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And I was like,

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"Yeah, sure we can make it
whatever you want to be."

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And it was almost like the woman's touch

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and kind of things to her app.

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Because, I mean, I've
been trying to rebrand

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and re-message that kind of stuff.

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But as you can tell, it's been hard.

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You know what I mean?

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Like you said, it is fluffy.

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It's just hard to nail down.

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- Well and it's hard
to do it for ourselves.

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So it's like, as much as I'm good

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at copy and branding and messaging

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when I go to do it for me, it is terrible

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and it takes me an
exorbitant amount of time.

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I stared at my own homepage

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when I just got done redoing my site,

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just not that long ago, a few weeks ago.

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And I worked on my own
homepage for like three hours.

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I can spit out somebody else's
homepage in 30, 45 minutes.

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It's just, boom, here we go

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and we got it talk to you,

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get your awesome sauce out of you

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and then turn it into and it works,

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but it's so much harder
to do it for yourself.

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So much harder to do it for yourself

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because you're in your own head, right.

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It's really hard to think about,

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okay, well I'm way over here.

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I'm level 10 on why apps are amazing

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and your clients are
over here on level one.

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I use apps to order food.

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Why would my clients want
one more app on their phone?

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And you've dug into that.

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You're like, okay and I love...

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So like, I to think of building a business

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00:09:27,840 --> 00:09:29,790
is like building a city.

257
00:09:29,790 --> 00:09:32,580
When you've got a city
that you're in charge of,

258
00:09:32,580 --> 00:09:33,570
you've got people that work there

259
00:09:33,570 --> 00:09:35,220
you've got people that visit there.

260
00:09:35,220 --> 00:09:36,750
You've got new buildings you're building,

261
00:09:36,750 --> 00:09:38,310
you've got places that
are under construction

262
00:09:38,310 --> 00:09:40,080
to fix the potholes.

263
00:09:40,080 --> 00:09:42,600
You've gotta have really clear signage.

264
00:09:42,600 --> 00:09:44,970
You've gotta make it really
easy for people to find you.

265
00:09:44,970 --> 00:09:46,440
You've gotta make it
really easy to get them

266
00:09:46,440 --> 00:09:47,310
to wanna come in.

267
00:09:47,310 --> 00:09:50,100
You've gotta have your library
where your content lives.

268
00:09:50,100 --> 00:09:51,750
You've gotta have your convention center

269
00:09:51,750 --> 00:09:54,240
where people can congregate
and you can teach.

270
00:09:54,240 --> 00:09:55,920
If you start thinking
about it, like a city,

271
00:09:55,920 --> 00:09:57,780
everybody starts coming up
with their own analogies.

272
00:09:57,780 --> 00:09:59,550
They're like, oh yeah,
well this would be that

273
00:09:59,550 --> 00:10:00,840
and this would be that.

274
00:10:00,840 --> 00:10:04,500
And our referral program
is having a private airport

275
00:10:04,500 --> 00:10:06,290
that they can land in and come out of,

276
00:10:06,290 --> 00:10:09,000
or people can bring their VIP guests in.

277
00:10:09,000 --> 00:10:11,310
People start coming up with
all kinds of cool things.

278
00:10:11,310 --> 00:10:14,310
And essentially when you
start talking about apps,

279
00:10:14,310 --> 00:10:15,630
it's your whole city in an app.

280
00:10:15,630 --> 00:10:17,690
It's your whole city in
one little icon on a phone

281
00:10:17,690 --> 00:10:21,420
they can access everything about you.

282
00:10:21,420 --> 00:10:24,351
So it's like they're one push away

283
00:10:24,351 --> 00:10:27,150
from engaging with everything awesome

284
00:10:27,150 --> 00:10:29,010
that you have to offer.

285
00:10:29,010 --> 00:10:30,630
Can you imagine that
as a website headline,

286
00:10:30,630 --> 00:10:31,463
right at the top,

287
00:10:31,463 --> 00:10:32,314
your clients are one push away

288
00:10:32,314 --> 00:10:35,943
from everything that you
have to offer as a coach.

289
00:10:38,710 --> 00:10:40,413
- That is really good.

290
00:10:41,580 --> 00:10:45,150
I've always said that I've always,

291
00:10:45,150 --> 00:10:45,983
people are like, well,

292
00:10:45,983 --> 00:10:46,980
what's the benefit of it.

293
00:10:46,980 --> 00:10:49,775
And there's just so many different things,

294
00:10:49,775 --> 00:10:54,277
but that's true that not a lot of people

295
00:10:54,277 --> 00:10:57,679
just have a website
chilling on their phone.

296
00:10:57,679 --> 00:10:59,025
It's full of apps-

297
00:10:59,025 --> 00:11:01,010
- Well, even if people
like coaches have websites

298
00:11:01,010 --> 00:11:02,310
that don't have all of the other stuff,

299
00:11:02,310 --> 00:11:05,160
there's usually a website,
there's a Facebook group.

300
00:11:05,160 --> 00:11:07,050
There's a slack channel.

301
00:11:07,050 --> 00:11:09,950
There's email, there's texting there.

302
00:11:09,950 --> 00:11:13,980
How to get in touch with their world

303
00:11:13,980 --> 00:11:16,230
is if you were standing
in the middle of a city

304
00:11:16,230 --> 00:11:18,000
and you had to walk two
blocks over to that one

305
00:11:18,000 --> 00:11:19,530
and three blocks over to that one

306
00:11:19,530 --> 00:11:21,930
and two blocks down and
to the right on the left

307
00:11:21,930 --> 00:11:23,490
and in the basement

308
00:11:23,490 --> 00:11:25,140
of that building and it's like,

309
00:11:25,140 --> 00:11:28,260
that's how we're making people
navigate to interact with us.

310
00:11:28,260 --> 00:11:29,370
You're simplifying that down

311
00:11:29,370 --> 00:11:30,933
so there's one button push.

312
00:11:31,770 --> 00:11:32,603
And it's like,

313
00:11:32,603 --> 00:11:34,350
I think when we offer something that has

314
00:11:34,350 --> 00:11:35,790
either lots of different services,

315
00:11:35,790 --> 00:11:37,080
cause I notice you've got
lots of different ways

316
00:11:37,080 --> 00:11:39,600
for people to even interact
with you on your website.

317
00:11:39,600 --> 00:11:43,260
You had all of this
stuff from masterminds to

318
00:11:43,260 --> 00:11:46,110
DIY stuff to sponsoring you,

319
00:11:46,110 --> 00:11:47,160
to getting your own app.

320
00:11:47,160 --> 00:11:48,420
So there's all these different ways

321
00:11:48,420 --> 00:11:50,341
that people can work for you.

322
00:11:50,341 --> 00:11:51,174
And what happens is,

323
00:11:51,174 --> 00:11:52,900
I don't know which one I need to push.

324
00:11:54,329 --> 00:11:57,000
So it's like, if you really can simplify

325
00:11:57,000 --> 00:12:00,180
that down drastically
into book a consultation.

326
00:12:00,180 --> 00:12:02,506
Let me tell you, let me
just get on the phone

327
00:12:02,506 --> 00:12:03,339
with me for 15 minutes

328
00:12:03,339 --> 00:12:04,172
let me tell you which one of my things.

329
00:12:04,172 --> 00:12:05,820
And we all know that if
somebody just talk to me

330
00:12:05,820 --> 00:12:09,540
for 15 minutes, I can
tell them what they need.

331
00:12:09,540 --> 00:12:11,790
I can tell them which of my
things for where they're at.

332
00:12:11,790 --> 00:12:13,590
So there's a lot of
different ways to do that.

333
00:12:13,590 --> 00:12:17,100
One of my favorites is a quiz.

334
00:12:17,100 --> 00:12:18,480
I love quiz funnels

335
00:12:18,480 --> 00:12:19,530
absolutely love quiz funnels.

336
00:12:19,530 --> 00:12:21,001
- It's funny.

337
00:12:21,001 --> 00:12:23,130
It's funny you say that there is

338
00:12:23,130 --> 00:12:24,962
there should be one on there.

339
00:12:24,962 --> 00:12:27,553
There should be a button.

340
00:12:27,553 --> 00:12:29,368
- I think I saw one on here somewhere-

341
00:12:29,368 --> 00:12:30,690
- It says start quiz, yeah.

342
00:12:30,690 --> 00:12:33,810
- I did see it and now I
don't know where I saw it.

343
00:12:33,810 --> 00:12:34,643
There it is.

344
00:12:34,643 --> 00:12:36,984
- I think it's more towards the top yeah.

345
00:12:36,984 --> 00:12:37,890
Honestly I-

346
00:12:37,890 --> 00:12:39,270
- Where to start, take this quiz.

347
00:12:39,270 --> 00:12:42,420
- Just updated that the other day

348
00:12:42,420 --> 00:12:45,330
so I don't even know
if it's truly working,

349
00:12:45,330 --> 00:12:46,163
to be honest.

350
00:12:46,163 --> 00:12:47,940
- See, but what I don't
like about that is,

351
00:12:47,940 --> 00:12:49,980
okay so thinking about an app

352
00:12:49,980 --> 00:12:52,200
and wanna see if it's right for you.

353
00:12:52,200 --> 00:12:53,700
The challenge with that is

354
00:12:53,700 --> 00:12:56,433
they have to know that they
wanna think about an app.

355
00:12:57,990 --> 00:12:59,307
And so you're in front of a lot of people

356
00:12:59,307 --> 00:13:01,357
who have never even thought about an app.

357
00:13:03,360 --> 00:13:04,193
- Yeah.

358
00:13:04,193 --> 00:13:05,026
- It's a simple tweak.

359
00:13:05,026 --> 00:13:06,703
- They're not even a
problem or solution aware-

360
00:13:06,703 --> 00:13:09,012
- Want one and not sure where to start.

361
00:13:09,012 --> 00:13:10,230
Yeah it's like if you
tweak that around to like

362
00:13:10,230 --> 00:13:13,590
would an app help you grow your business?

363
00:13:13,590 --> 00:13:15,030
Take this quiz and find out

364
00:13:15,030 --> 00:13:16,416
the questions are probably identical.

365
00:13:16,416 --> 00:13:19,560
Being totally honest,

366
00:13:19,560 --> 00:13:21,567
but just that simple
change in the quiz title

367
00:13:21,567 --> 00:13:23,580
can an app help you,

368
00:13:23,580 --> 00:13:26,160
instead of, oh, you want an app,

369
00:13:26,160 --> 00:13:27,423
but where do you start?

370
00:13:28,890 --> 00:13:29,723
Does that make sense?

371
00:13:29,723 --> 00:13:30,600
I'm went through all the questions,

372
00:13:30,600 --> 00:13:33,960
but I feel like that simple little change,

373
00:13:33,960 --> 00:13:36,360
cause like well I haven't
thought about an app

374
00:13:36,360 --> 00:13:38,460
and you're obviously putting
out lots of marketing

375
00:13:38,460 --> 00:13:39,930
and things like that you're on podcasts

376
00:13:39,930 --> 00:13:42,210
you're telling people why
they should have an app.

377
00:13:42,210 --> 00:13:47,130
And it's like, oh, maybe I'm not sure,

378
00:13:47,130 --> 00:13:48,630
but my business is different.

379
00:13:48,630 --> 00:13:50,373
My business is unique.

380
00:13:52,500 --> 00:13:53,880
Everybody's always got there

381
00:13:53,880 --> 00:13:55,230
I'm so unique and so different

382
00:13:55,230 --> 00:13:57,480
than even though most
businesses are really not

383
00:13:57,480 --> 00:13:58,680
personality-

384
00:13:58,680 --> 00:14:01,620
- But that's good.

385
00:14:01,620 --> 00:14:03,180
That reminds me of something I heard

386
00:14:03,180 --> 00:14:04,110
a couple of weeks ago

387
00:14:04,110 --> 00:14:05,820
that I clearly had forgotten about,

388
00:14:05,820 --> 00:14:09,882
but it was problem aware
versus solution aware.

389
00:14:09,882 --> 00:14:10,715
- Yep.

390
00:14:10,715 --> 00:14:11,548
- Right.

391
00:14:11,548 --> 00:14:16,548
So if someone's aware of the problems,

392
00:14:16,860 --> 00:14:20,370
they always talk about market
to the problems or the pain.

393
00:14:20,370 --> 00:14:22,410
So if I'm marketing into like,

394
00:14:22,410 --> 00:14:24,870
hey, you're just putting
endless stuff out there

395
00:14:24,870 --> 00:14:27,330
on social media, you're
just doing whatever.

396
00:14:27,330 --> 00:14:30,030
No one would really link that to

397
00:14:30,030 --> 00:14:31,863
oh, an app helps solve that problem.

398
00:14:34,197 --> 00:14:35,430
But then like you said,

399
00:14:35,430 --> 00:14:37,440
that's where that quiz comes in of,

400
00:14:37,440 --> 00:14:38,550
hey, would an app help you?

401
00:14:38,550 --> 00:14:40,320
And then it's like, oh yeah,

402
00:14:40,320 --> 00:14:45,320
I see where this helps
me solve those problems

403
00:14:45,330 --> 00:14:46,470
that I'm having.

404
00:14:46,470 --> 00:14:47,760
But the solution aware stuff

405
00:14:47,760 --> 00:14:49,966
I feel like is people, like you said,

406
00:14:49,966 --> 00:14:52,980
who've maybe already thought about this

407
00:14:52,980 --> 00:14:56,100
and they're looking into other
solutions or they've Googled.

408
00:14:56,100 --> 00:14:58,470
- Yeah it's a lot easier to sell someone

409
00:14:58,470 --> 00:15:00,150
who's like, I want an app.

410
00:15:00,150 --> 00:15:03,420
Now tell me about your
process for building one.

411
00:15:03,420 --> 00:15:04,800
That's a whole different market.

412
00:15:04,800 --> 00:15:05,980
Yeah that's definitely a problem

413
00:15:05,980 --> 00:15:08,130
for a solution aware
they've already decided

414
00:15:08,130 --> 00:15:09,690
an app as a solution.

415
00:15:09,690 --> 00:15:11,250
Most of your market,

416
00:15:11,250 --> 00:15:12,780
because you're going for
coaches and consultants

417
00:15:12,780 --> 00:15:14,340
and apps for coaches and consultants

418
00:15:14,340 --> 00:15:16,633
are not a really common thing.

419
00:15:16,633 --> 00:15:18,733
It's of some very specific examples

420
00:15:18,733 --> 00:15:20,790
where you've seen some

421
00:15:20,790 --> 00:15:21,930
and where you've had clients

422
00:15:21,930 --> 00:15:23,747
that have worked with
you and you've built.

423
00:15:23,747 --> 00:15:24,690
And so you've got lots of case studies

424
00:15:24,690 --> 00:15:25,680
and things that you can share out

425
00:15:25,680 --> 00:15:28,410
to educate people on here's
some particular scenarios

426
00:15:28,410 --> 00:15:29,640
where an app can work.

427
00:15:29,640 --> 00:15:31,065
Yeah, you're absolutely right.

428
00:15:31,065 --> 00:15:36,065
They're still not even
problem aware in some cases.

429
00:15:36,750 --> 00:15:38,651
And it's like, cause this is status quo.

430
00:15:38,651 --> 00:15:40,304
And so I was trying to
think of the name of it

431
00:15:40,304 --> 00:15:41,137
and it just totally escaped me.

432
00:15:41,137 --> 00:15:43,830
There's actually a step
before problem aware

433
00:15:43,830 --> 00:15:45,780
where you actually have to wake them up.

434
00:15:45,780 --> 00:15:47,220
They're totally asleep to this

435
00:15:47,220 --> 00:15:49,110
because it's so normal.

436
00:15:49,110 --> 00:15:50,520
If you're a coach and you're a consultant,

437
00:15:50,520 --> 00:15:52,708
it is so normal to have a website,

438
00:15:52,708 --> 00:15:54,750
to have a Facebook group,

439
00:15:54,750 --> 00:15:58,440
to have a Kajabi where you've
got people with your courses,

440
00:15:58,440 --> 00:15:59,340
your membership areas.

441
00:15:59,340 --> 00:16:01,410
So it's like your course and
membership areas in one place,

442
00:16:01,410 --> 00:16:02,790
your website's in another place,

443
00:16:02,790 --> 00:16:05,130
your community building
aspects in another place,

444
00:16:05,130 --> 00:16:07,410
your one on one support
with your current clients

445
00:16:07,410 --> 00:16:09,270
is in a totally different place.

446
00:16:09,270 --> 00:16:10,890
And this is just normal.

447
00:16:10,890 --> 00:16:12,240
Like it's just accepted.

448
00:16:12,240 --> 00:16:13,830
This is just how this is.

449
00:16:13,830 --> 00:16:16,590
So you almost have to wake them up to like

450
00:16:16,590 --> 00:16:18,423
okay yes but it doesn't have to be.

451
00:16:19,560 --> 00:16:21,060
And like, oh, well I have a problem

452
00:16:21,060 --> 00:16:24,720
that I didn't even
realize I had, well, crap.

453
00:16:24,720 --> 00:16:25,911
- That's really good.

454
00:16:25,911 --> 00:16:27,690
- You have to make them
problem aware, right.

455
00:16:27,690 --> 00:16:28,560
Now they're like, okay,

456
00:16:28,560 --> 00:16:30,450
well, I mean, how do I solve that?

457
00:16:30,450 --> 00:16:31,317
I talk to people all the time

458
00:16:31,317 --> 00:16:33,150
and that's one of their issues as a coach

459
00:16:33,150 --> 00:16:35,730
is trying to connect their systems.

460
00:16:35,730 --> 00:16:37,710
So they're overusing Zapier.

461
00:16:37,710 --> 00:16:41,010
Are you trying to connect
everything with Zapier?

462
00:16:41,010 --> 00:16:42,060
There's a better way.

463
00:16:42,900 --> 00:16:45,180
Put it all on an app just create an app,

464
00:16:45,180 --> 00:16:46,680
have membership levels inside your app.

465
00:16:46,680 --> 00:16:47,820
If you're just on the free community,

466
00:16:47,820 --> 00:16:49,710
here's all your blogs
here's your social links

467
00:16:49,710 --> 00:16:50,823
here's your, whatever.

468
00:16:51,903 --> 00:16:54,090
More about the details on
that kind of stuff than I do.

469
00:16:54,090 --> 00:16:56,250
But yeah I mean, you kind
of have two challenges,

470
00:16:56,250 --> 00:16:57,690
so some of your marketing has to actually

471
00:16:57,690 --> 00:16:59,110
make them problem aware

472
00:17:00,000 --> 00:17:01,230
and then some of your marketing

473
00:17:01,230 --> 00:17:02,883
has to make them solution aware.

474
00:17:06,570 --> 00:17:08,310
- Yeah I really like what you're saying.

475
00:17:08,310 --> 00:17:13,310
And I've noticed that
in sales calls of people

476
00:17:13,560 --> 00:17:15,000
who have come to me

477
00:17:15,000 --> 00:17:18,540
and they're clearly they
might have Canva stuff

478
00:17:18,540 --> 00:17:21,870
already drafted up of like screenshots

479
00:17:21,870 --> 00:17:24,540
and the flow of how it would look.

480
00:17:24,540 --> 00:17:28,920
Those are almost 100% people
who are going to sign up

481
00:17:28,920 --> 00:17:31,230
when I tell 'em about the price

482
00:17:31,230 --> 00:17:32,970
and what it does and how it works.

483
00:17:32,970 --> 00:17:35,430
And they're like, yeah, okay, let's do it.

484
00:17:35,430 --> 00:17:38,250
But the people who just
kind of come and that are

485
00:17:38,250 --> 00:17:41,104
that I either I've reached out to,

486
00:17:41,104 --> 00:17:43,593
or have opted into something for free,

487
00:17:45,420 --> 00:17:46,740
they're tougher sells.

488
00:17:46,740 --> 00:17:47,820
They're tougher sells

489
00:17:47,820 --> 00:17:52,050
because they're not solution aware.

490
00:17:52,050 --> 00:17:55,410
They still there still that link I have,

491
00:17:55,410 --> 00:17:58,920
I've failed to make between
the problem they're having

492
00:17:58,920 --> 00:18:02,580
and how the app that I can
give them solves that problem.

493
00:18:02,580 --> 00:18:04,399
There's that bridge that gap

494
00:18:04,399 --> 00:18:06,780
that's harder to bridge right there.

495
00:18:06,780 --> 00:18:08,400
If they're just already like,

496
00:18:08,400 --> 00:18:11,160
yeah I know I think this would help me,

497
00:18:11,160 --> 00:18:13,500
then boom, here you go, right?

498
00:18:13,500 --> 00:18:14,910
That's good, that's oh.

499
00:18:14,910 --> 00:18:16,680
- There's two tools that I love

500
00:18:16,680 --> 00:18:17,910
that kind of helps with some of that.

501
00:18:17,910 --> 00:18:20,564
So DigitalMarketer has something called

502
00:18:20,564 --> 00:18:21,480
the before after grid.

503
00:18:21,480 --> 00:18:23,295
So it's like, if you even just

504
00:18:23,295 --> 00:18:24,240
Google before after grid, DigitalMarketer,

505
00:18:24,240 --> 00:18:26,543
there's whole, they've got some,

506
00:18:26,543 --> 00:18:27,894
they're obviously good at marketing.

507
00:18:27,894 --> 00:18:28,959
So there's marketing out there

508
00:18:28,959 --> 00:18:30,210
where you can get the before after grid.

509
00:18:30,210 --> 00:18:33,833
But the whole gist of it is you
look at where someone is now

510
00:18:33,833 --> 00:18:37,590
and then where someone would
be after they have your app.

511
00:18:37,590 --> 00:18:40,080
And you look at kind of what's going on,

512
00:18:40,080 --> 00:18:41,910
what do they have right now.

513
00:18:41,910 --> 00:18:43,740
They have website, they have a Kajabi,

514
00:18:43,740 --> 00:18:44,880
they have a Facebook group.

515
00:18:44,880 --> 00:18:47,520
They have a whatever, after they have you,

516
00:18:47,520 --> 00:18:48,939
what do they have?

517
00:18:48,939 --> 00:18:50,089
Well, they have an app.

518
00:18:51,000 --> 00:18:52,410
They don't have to maintain
all this other stuff.

519
00:18:52,410 --> 00:18:54,120
They have an app so that's gotten better.

520
00:18:54,120 --> 00:18:55,743
How do they feel about it?

521
00:18:56,820 --> 00:18:58,620
So it's like, what are
their feelings towards

522
00:18:58,620 --> 00:19:00,660
what they have now?

523
00:19:00,660 --> 00:19:02,610
And because some of your
audience doesn't know

524
00:19:02,610 --> 00:19:05,010
that this is just normal.

525
00:19:05,010 --> 00:19:06,810
So they probably feel like

526
00:19:06,810 --> 00:19:09,330
they're having to bounce around a lot.

527
00:19:09,330 --> 00:19:10,830
Their audience is disconnected

528
00:19:10,830 --> 00:19:13,050
they spend a lot of time repeat messaging

529
00:19:13,050 --> 00:19:15,090
to different sections of their audience.

530
00:19:15,090 --> 00:19:17,550
What do they have after working with you?

531
00:19:17,550 --> 00:19:19,450
One place to go to speak to everybody.

532
00:19:21,330 --> 00:19:22,800
So that's a cool benefit.

533
00:19:22,800 --> 00:19:24,000
If you look at a day in their life,

534
00:19:24,000 --> 00:19:25,950
how do they spend their life right now?

535
00:19:25,950 --> 00:19:27,270
And how would they spend their life

536
00:19:27,270 --> 00:19:28,500
after they have your app?

537
00:19:28,500 --> 00:19:30,990
What does a day in their life look like

538
00:19:30,990 --> 00:19:31,920
before and after?

539
00:19:31,920 --> 00:19:33,720
So it's a really cool little exercise.

540
00:19:33,720 --> 00:19:36,930
You even look at how would
they label themselves,

541
00:19:36,930 --> 00:19:41,930
disorganized beginner or
authoritative coach or consultant,

542
00:19:43,110 --> 00:19:45,180
which playing field they plan on.

543
00:19:45,180 --> 00:19:46,320
You know what I mean?

544
00:19:46,320 --> 00:19:47,460
And it gets you to think about things

545
00:19:47,460 --> 00:19:48,293
a little bit differently.

546
00:19:48,293 --> 00:19:50,666
Like Ryan does this example
of a lawn mowing company.

547
00:19:50,666 --> 00:19:54,210
And he does that same before after grid.

548
00:19:54,210 --> 00:19:55,660
And you're looking at well,

549
00:19:55,660 --> 00:19:57,630
what do they have before
they hire landscapers

550
00:19:57,630 --> 00:19:58,560
to make can mow their lawn.

551
00:19:58,560 --> 00:20:00,840
Well, they have a yard that needs mow.

552
00:20:00,840 --> 00:20:02,517
How do they feel about it?

553
00:20:02,517 --> 00:20:03,836
Well, it doesn't make, 'em feel good

554
00:20:03,836 --> 00:20:04,669
obviously they can mow the yard.

555
00:20:04,669 --> 00:20:05,820
What do they have afterwards?

556
00:20:05,820 --> 00:20:07,803
Well, they get their Saturdays back.

557
00:20:09,240 --> 00:20:11,940
They don't have a clean
well manicured lawn

558
00:20:11,940 --> 00:20:13,893
they have their Saturdays back.

559
00:20:15,180 --> 00:20:16,680
And so it makes you think
about your messaging

560
00:20:16,680 --> 00:20:17,513
a little bit different.

561
00:20:17,513 --> 00:20:19,560
So I think that one is
a really cool exercise

562
00:20:19,560 --> 00:20:21,840
that is very applicable in this situation

563
00:20:21,840 --> 00:20:23,970
because it's like, it's not about the app.

564
00:20:23,970 --> 00:20:26,400
It's about what the app gives them.

565
00:20:26,400 --> 00:20:27,233
When they have an app

566
00:20:27,233 --> 00:20:28,590
what does that do for them as a coach?

567
00:20:28,590 --> 00:20:30,120
How does that change their life?

568
00:20:30,120 --> 00:20:31,530
How does it change their day to day?

569
00:20:31,530 --> 00:20:34,020
How does it change their
positioning in the marketplace?

570
00:20:34,020 --> 00:20:36,023
A very competitive marketplace
against other coaches

571
00:20:36,023 --> 00:20:38,940
when there's like a thousand other people,

572
00:20:38,940 --> 00:20:39,773
someone could hire that do

573
00:20:39,773 --> 00:20:41,260
the exact same thing that you do

574
00:20:42,210 --> 00:20:45,010
even a little bit of friction
in the process is painful.

575
00:20:46,633 --> 00:20:47,940
And you were talking about the app

576
00:20:47,940 --> 00:20:49,110
that Brendan Burchard had.

577
00:20:49,110 --> 00:20:50,217
And it's like, how cool that is

578
00:20:50,217 --> 00:20:52,740
you don't even have to meet with him

579
00:20:52,740 --> 00:20:54,513
to be able to get coached by him.

580
00:20:56,280 --> 00:20:57,840
And we live in a very busy world.

581
00:20:57,840 --> 00:21:00,030
I mean, me and you both have
been in calls all day long,

582
00:21:00,030 --> 00:21:00,870
right up until this

583
00:21:00,870 --> 00:21:02,730
it's on the flip side of that.

584
00:21:02,730 --> 00:21:04,260
If you're the coach,

585
00:21:04,260 --> 00:21:05,370
you're not having to meet with people

586
00:21:05,370 --> 00:21:07,470
and you're still able to deliver value.

587
00:21:07,470 --> 00:21:08,973
You got your day back.

588
00:21:10,650 --> 00:21:11,483
- Yeah.

589
00:21:11,483 --> 00:21:12,750
- You've got freedom.

590
00:21:12,750 --> 00:21:14,220
You've got some of that

591
00:21:14,220 --> 00:21:17,430
needs to come through in your messaging.

592
00:21:17,430 --> 00:21:20,398
And then the other thing
that I like is story brands.

593
00:21:20,398 --> 00:21:22,335
I think it's mystorybrand.com.

594
00:21:22,335 --> 00:21:24,630
And there's also "Building
A Story Brand" the book

595
00:21:24,630 --> 00:21:25,800
and marketing made simple to book

596
00:21:25,800 --> 00:21:27,870
and lots of good things there.

597
00:21:27,870 --> 00:21:30,780
But the gist of it is you have a character

598
00:21:30,780 --> 00:21:33,090
who has a problem and meets a guide

599
00:21:33,090 --> 00:21:36,060
who gives them a plan
and calls them to action

600
00:21:36,060 --> 00:21:37,800
that results in either success or failure.

601
00:21:37,800 --> 00:21:39,540
That's the whole big thing.

602
00:21:39,540 --> 00:21:41,250
You're the guide in their story.

603
00:21:41,250 --> 00:21:42,870
You're Yoda.

604
00:21:42,870 --> 00:21:45,543
You're not Luke, you're
Yoda, your client is Luke.

605
00:21:46,380 --> 00:21:49,833
How do you you're Dumbledore,
they're Harry Potter.

606
00:21:50,670 --> 00:21:52,110
They're not necessarily

607
00:21:52,110 --> 00:21:54,060
that they have things that
they're coming up against.

608
00:21:54,060 --> 00:21:55,500
They're having to fight the dark Lord.

609
00:21:55,500 --> 00:21:57,420
They're having to do homework.

610
00:21:57,420 --> 00:22:00,205
They're having to, and
you've gotta be the one

611
00:22:00,205 --> 00:22:02,070
that helps them get to the end.

612
00:22:02,070 --> 00:22:03,750
So it makes you think about your messaging

613
00:22:03,750 --> 00:22:05,550
in a slightly different
way, cause it's not.

614
00:22:05,550 --> 00:22:06,720
Hey, look, I am awesome.

615
00:22:06,720 --> 00:22:08,220
Apps are awesome I'm fantastic.

616
00:22:08,220 --> 00:22:10,410
It's like, hey, you're awesome.

617
00:22:10,410 --> 00:22:11,580
But this thing is keeping you

618
00:22:11,580 --> 00:22:13,050
from being as awesome as you could be

619
00:22:13,050 --> 00:22:15,450
and I'd like to help you
get that out of your way.

620
00:22:15,450 --> 00:22:16,620
Can I move that for you

621
00:22:16,620 --> 00:22:18,220
and let you take that next step?

622
00:22:20,490 --> 00:22:22,083
So it changes your messaging.

623
00:22:23,697 --> 00:22:25,683
- Excited I am.

624
00:22:28,200 --> 00:22:29,309
When you said I was Yoda,

625
00:22:29,309 --> 00:22:30,759
I was like, ooh, that's cool.

626
00:22:32,841 --> 00:22:34,541
- (indistinct) that was fantastic.

627
00:22:36,150 --> 00:22:37,620
I've done that I've said that same thing

628
00:22:37,620 --> 00:22:39,473
so many times nobody's ever
actually done the Yoda voice

629
00:22:39,473 --> 00:22:42,000
that made my day that is awesome.

630
00:22:42,000 --> 00:22:43,983
- Oh man, this is so much fun.

631
00:22:45,133 --> 00:22:45,966
No, that's really cool.

632
00:22:45,966 --> 00:22:47,520
I mean the whole time you
were talking about that,

633
00:22:47,520 --> 00:22:52,170
I was thinking, oh, it's
just stuff that I hear.

634
00:22:52,170 --> 00:22:55,020
And I just, it's almost like in one ear

635
00:22:55,020 --> 00:22:56,670
and out the other and I
really need to stop that

636
00:22:56,670 --> 00:22:58,200
because I know there's,

637
00:22:58,200 --> 00:23:00,330
there's always this old saying, right.

638
00:23:00,330 --> 00:23:01,590
People don't buy a drill bit

639
00:23:01,590 --> 00:23:03,060
because they want a drill bit.

640
00:23:03,060 --> 00:23:04,230
They want buy a drill bit

641
00:23:04,230 --> 00:23:05,490
because they want a hole.

642
00:23:05,490 --> 00:23:07,136
They want something hang on the wall.

643
00:23:07,136 --> 00:23:07,969
- Oh my God disagree
with that saying there.

644
00:23:07,969 --> 00:23:09,180
Yes they want the thing on the wall.

645
00:23:09,180 --> 00:23:10,013
They don't want the hole.

646
00:23:10,013 --> 00:23:10,890
I hate that saying

647
00:23:10,890 --> 00:23:11,723
people don't want the drill-

648
00:23:11,723 --> 00:23:13,380
- Yeah, I do, I to-

649
00:23:13,380 --> 00:23:14,310
- It's not the hole.

650
00:23:14,310 --> 00:23:15,557
- I was just gonna say that

651
00:23:15,557 --> 00:23:18,539
yeah you want something
hung up on your wall

652
00:23:18,539 --> 00:23:19,372
and exactly-

653
00:23:19,372 --> 00:23:20,370
- And then you can even
take that the next level.

654
00:23:20,370 --> 00:23:22,080
You want your wife to quit nagging you

655
00:23:22,080 --> 00:23:23,580
to hang the thing on the wall.

656
00:23:25,052 --> 00:23:25,960
- Yeah.

657
00:23:25,960 --> 00:23:27,870
- Right that's the next level, right?

658
00:23:27,870 --> 00:23:28,770
Yeah my husband.

659
00:23:28,770 --> 00:23:30,000
- Yeah that's the next level.

660
00:23:30,000 --> 00:23:31,679
- Supposed to hang up all the time.

661
00:23:31,679 --> 00:23:34,200
But it's like, if you can
get to that next level

662
00:23:34,200 --> 00:23:35,460
and that's a really cool exercise

663
00:23:35,460 --> 00:23:36,780
Ryan uses that one a lot.

664
00:23:36,780 --> 00:23:38,160
I think he even got it from somewhere else

665
00:23:38,160 --> 00:23:39,810
where it's like the series of why's

666
00:23:39,810 --> 00:23:41,520
you just keep asking why?

667
00:23:41,520 --> 00:23:42,750
Oh, you want a drill, why?

668
00:23:42,750 --> 00:23:44,417
Did you want a hole?

669
00:23:44,417 --> 00:23:45,250
Like why do you want a hole?

670
00:23:46,530 --> 00:23:48,270
Like, oh, well, cause I
need to hang a picture.

671
00:23:48,270 --> 00:23:49,260
Why do you wanna hang a picture?

672
00:23:49,260 --> 00:23:50,910
Because my wife told
me to hang the picture

673
00:23:50,910 --> 00:23:53,583
or she's gonna divorce me there you go.

674
00:23:55,020 --> 00:23:57,210
Now, if I sell a picture hanging kit,

675
00:23:57,210 --> 00:23:58,200
buy the picture hanging kit

676
00:23:58,200 --> 00:23:59,250
so your wife won't divorce you

677
00:23:59,250 --> 00:24:01,300
and you can hang a picture in two seconds

678
00:24:02,430 --> 00:24:03,870
or the picture hanging kit that's so good

679
00:24:03,870 --> 00:24:06,520
your wife could hang it
herself you know what I mean?

680
00:24:07,530 --> 00:24:09,390
- Yeah like a two year old exercise like,

681
00:24:09,390 --> 00:24:11,850
why, why, why, why, why, why?

682
00:24:11,850 --> 00:24:14,460
- But it ends up uncovering
some really powerful messaging.

683
00:24:14,460 --> 00:24:15,690
The only thing you have to watch for

684
00:24:15,690 --> 00:24:18,137
on the flow side of that is
to not get too (indistinct),

685
00:24:19,050 --> 00:24:20,910
because it's like, you
don't wanna turn off

686
00:24:20,910 --> 00:24:22,920
part of your actual target market.

687
00:24:22,920 --> 00:24:24,420
You should still be niched in to

688
00:24:24,420 --> 00:24:27,180
exactly who you wanna work
with coaches and consultants.

689
00:24:27,180 --> 00:24:29,790
You might even have a
slightly narrower niche,

690
00:24:29,790 --> 00:24:31,781
coaches and consultants that are striving

691
00:24:31,781 --> 00:24:34,200
to build a community

692
00:24:34,200 --> 00:24:36,390
because that's where the
app gets really powerful.

693
00:24:36,390 --> 00:24:38,040
So when you have that community aspect,

694
00:24:38,040 --> 00:24:39,210
I'm assuming it's still good

695
00:24:39,210 --> 00:24:41,850
just for them to work one
on one with their clients.

696
00:24:41,850 --> 00:24:42,930
But from what you told me before,

697
00:24:42,930 --> 00:24:44,580
it sounds like it's really powerful.

698
00:24:44,580 --> 00:24:46,320
They're trying to build a community.

699
00:24:46,320 --> 00:24:48,000
So you've got a mastermind group

700
00:24:48,000 --> 00:24:52,440
or a group coaching cohort
or something like that,

701
00:24:52,440 --> 00:24:54,090
where it might actually make
a little bit more sense.

702
00:24:54,090 --> 00:24:57,364
So putting content out for
those specific scenarios,

703
00:24:57,364 --> 00:25:00,480
how an app can help you
grow your mastermind group

704
00:25:00,480 --> 00:25:01,500
or how an app can help you

705
00:25:01,500 --> 00:25:03,270
with your small group coaching programs,

706
00:25:03,270 --> 00:25:06,060
or you could put out a lot of
content around those things.

707
00:25:06,060 --> 00:25:07,410
They could get people
to come in and be like,

708
00:25:07,410 --> 00:25:10,060
oh, and then by the way,
apps also can help you with,

709
00:25:11,010 --> 00:25:12,410
take the quiz to see if an app

710
00:25:12,410 --> 00:25:14,463
is a good fit for your business.

711
00:25:15,720 --> 00:25:16,553
- Yeah.

712
00:25:16,553 --> 00:25:19,203
- Now it starts connecting
and making sense.

713
00:25:22,980 --> 00:25:24,930
- Interesting very cool.

714
00:25:24,930 --> 00:25:26,943
So let me ask you this you actually,

715
00:25:29,010 --> 00:25:30,930
and maybe this was a flawed thought

716
00:25:30,930 --> 00:25:31,920
that I had had before.

717
00:25:31,920 --> 00:25:35,717
So my website, just like
my digital footprint.

718
00:25:35,717 --> 00:25:39,233
So the messaging aside with it,

719
00:25:39,233 --> 00:25:40,770
I mean, it's really good.

720
00:25:40,770 --> 00:25:42,450
I'm loving everything
you're saying about it.

721
00:25:42,450 --> 00:25:45,780
I'm interested what you think as far as,

722
00:25:45,780 --> 00:25:47,430
so a lot of my website, if you click,

723
00:25:47,430 --> 00:25:49,429
I know you said you didn't
know what to click on.

724
00:25:49,429 --> 00:25:52,260
And that was kind of part of my rebuild

725
00:25:52,260 --> 00:25:53,910
of it was to kind of put out

726
00:25:53,910 --> 00:25:55,470
all of these things that I had

727
00:25:55,470 --> 00:26:00,470
built in isolated funnels into that app.

728
00:26:01,055 --> 00:26:03,900
There's a way you can
apply for my mastermind.

729
00:26:03,900 --> 00:26:06,150
There's a way you can
get an on-demand course.

730
00:26:06,150 --> 00:26:08,130
There's a DIY thing

731
00:26:08,130 --> 00:26:09,690
there's our app that you can download.

732
00:26:09,690 --> 00:26:11,250
There's all these different things.

733
00:26:11,250 --> 00:26:15,990
So do you still think a website

734
00:26:15,990 --> 00:26:19,320
should function better
to just have one outcome

735
00:26:19,320 --> 00:26:20,790
to really be a funnel?

736
00:26:20,790 --> 00:26:22,890
Like you said, a book a consult

737
00:26:22,890 --> 00:26:24,480
or is it okay for me to list

738
00:26:24,480 --> 00:26:25,890
all that stuff on there?

739
00:26:25,890 --> 00:26:27,726
- There's a difference between the website

740
00:26:27,726 --> 00:26:30,810
as a whole, and then an individual page.

741
00:26:30,810 --> 00:26:32,520
An individual page should only ever have

742
00:26:32,520 --> 00:26:34,950
one primary call to action.

743
00:26:34,950 --> 00:26:37,920
So even when you start listing
your individual services,

744
00:26:37,920 --> 00:26:39,390
you've got three different pathways.

745
00:26:39,390 --> 00:26:40,920
You have to tell them why

746
00:26:40,920 --> 00:26:42,600
if you're this person
trying to do this thing,

747
00:26:42,600 --> 00:26:44,160
here's your pathway.

748
00:26:44,160 --> 00:26:46,260
And then I think it's
always good to keep a,

749
00:26:46,260 --> 00:26:49,770
are you not sure what to click option.

750
00:26:49,770 --> 00:26:52,320
Which is usually a discovery call

751
00:26:52,320 --> 00:26:53,940
or a quiz or something like that,

752
00:26:53,940 --> 00:26:56,760
but you're repeating it
all the way down the page.

753
00:26:56,760 --> 00:26:57,750
If you check out my site,

754
00:26:57,750 --> 00:26:58,620
when you go to the homepage,

755
00:26:58,620 --> 00:26:59,640
it's like book a discovery call,

756
00:26:59,640 --> 00:27:01,500
book a discovery call,
book a discovery call.

757
00:27:01,500 --> 00:27:04,020
Here's some, if you're
one of these go here,

758
00:27:04,020 --> 00:27:05,640
but if you're not sure,
book a discovery call,

759
00:27:05,640 --> 00:27:07,200
discovery call, discovery call.

760
00:27:07,200 --> 00:27:09,030
The only other option that we give

761
00:27:09,030 --> 00:27:12,420
is at the very bottom of
the page, take the quiz.

762
00:27:12,420 --> 00:27:14,254
If you wanna discover what
type of expert you are

763
00:27:14,254 --> 00:27:16,418
and what some good next
steps are, take the quiz.

764
00:27:16,418 --> 00:27:18,540
And that's only cause they've made it

765
00:27:18,540 --> 00:27:20,070
to the bottom of the page

766
00:27:20,070 --> 00:27:22,500
and I've they're on this
action at them 10 times,

767
00:27:22,500 --> 00:27:24,180
they still haven't taken it.

768
00:27:24,180 --> 00:27:26,340
Here's another thing you can do.

769
00:27:26,340 --> 00:27:27,600
Just to try by the time

770
00:27:27,600 --> 00:27:28,887
they get to the bottom of the page.

771
00:27:28,887 --> 00:27:30,720
But if you're on an individual page,

772
00:27:30,720 --> 00:27:31,590
like your mastermind,

773
00:27:31,590 --> 00:27:33,330
you're not gonna say
book a discovery call.

774
00:27:33,330 --> 00:27:35,640
You're gonna be sign
up for the mastermind.

775
00:27:35,640 --> 00:27:37,350
If it's a course, it's
gonna be buy the course,

776
00:27:37,350 --> 00:27:39,270
but it's still gonna be one action

777
00:27:39,270 --> 00:27:41,250
all the way down that page,

778
00:27:41,250 --> 00:27:42,333
over and over again.

779
00:27:44,370 --> 00:27:45,900
- Okay that makes sense.

780
00:27:45,900 --> 00:27:47,040
That makes a lot more sense.

781
00:27:47,040 --> 00:27:49,350
- Cause I mean on your
website and the top right,

782
00:27:49,350 --> 00:27:51,990
which is your primo default call to action

783
00:27:51,990 --> 00:27:53,163
you've got to sign up.

784
00:27:54,360 --> 00:27:55,563
I don't know for what?

785
00:27:56,850 --> 00:27:57,683
- Yeah.

786
00:27:57,683 --> 00:27:58,887
- So I'm not gonna click
it cause it's like,

787
00:27:58,887 --> 00:28:00,300
I don't know what's gonna happen

788
00:28:00,300 --> 00:28:01,133
when I click that button.

789
00:28:01,133 --> 00:28:04,140
There's like a sense of dread with buttons

790
00:28:04,140 --> 00:28:07,740
for there's nothing we can't go back from,

791
00:28:07,740 --> 00:28:09,462
but there's always that moment of like

792
00:28:09,462 --> 00:28:11,673
let me go look at the rest of the page.

793
00:28:12,567 --> 00:28:14,697
Look at the rest of the
page where it's like,

794
00:28:14,697 --> 00:28:15,530
you just don't.

795
00:28:15,530 --> 00:28:17,160
I don't know what's gonna
happen when I click it.

796
00:28:17,160 --> 00:28:18,900
So I don't wanna click it.

797
00:28:18,900 --> 00:28:20,190
So to get people to click the button,

798
00:28:20,190 --> 00:28:21,240
we have to explain why.

799
00:28:21,240 --> 00:28:23,850
Sign up for the whatever,

800
00:28:23,850 --> 00:28:25,020
sign up for the mastermind.

801
00:28:25,020 --> 00:28:26,070
Join the Facebook group,

802
00:28:26,070 --> 00:28:28,959
request a consultation,
book a discovery call.

803
00:28:28,959 --> 00:28:31,380
If I click a book a discovery call button,

804
00:28:31,380 --> 00:28:33,183
I'm expecting a calendar.

805
00:28:34,680 --> 00:28:35,790
I'm pretty confident.

806
00:28:35,790 --> 00:28:36,930
There's a calendar on the other side

807
00:28:36,930 --> 00:28:38,180
of book a discovery call.

808
00:28:40,140 --> 00:28:41,730
But sign up could be anything

809
00:28:41,730 --> 00:28:43,080
am I about to have to pay you money?

810
00:28:43,080 --> 00:28:45,360
Am I about to sign up
for a 12 month program

811
00:28:45,360 --> 00:28:47,160
at like $5,000 a month?

812
00:28:47,160 --> 00:28:49,620
Or am I signing up for your newsletter?

813
00:28:49,620 --> 00:28:50,970
I don't know what that is.

814
00:28:50,970 --> 00:28:52,770
So clarity on that button

815
00:28:52,770 --> 00:28:54,720
and making sure that we make it clear

816
00:28:54,720 --> 00:28:55,860
all the way down the page.

817
00:28:55,860 --> 00:28:58,350
Cause just your homepage
we've got sign up,

818
00:28:58,350 --> 00:28:59,340
start the quiz.

819
00:28:59,340 --> 00:29:00,870
But what the quiz is,

820
00:29:00,870 --> 00:29:03,330
is kind of buried in what
the rest of the header.

821
00:29:03,330 --> 00:29:05,010
So it's like if I just see start quiz,

822
00:29:05,010 --> 00:29:06,900
I'm like quiz for what?

823
00:29:06,900 --> 00:29:10,890
Hang on and then I have
to back up and go up

824
00:29:10,890 --> 00:29:13,710
and then we've got, get
a blueprint join here

825
00:29:13,710 --> 00:29:14,760
for, I don't know what.

826
00:29:14,760 --> 00:29:16,770
Apply today listen on Spotify.

827
00:29:16,770 --> 00:29:18,390
So sponsor you by listening on Spotify,

828
00:29:18,390 --> 00:29:21,720
request a call, check it out or eight

829
00:29:21,720 --> 00:29:23,733
submit your app idea nine,

830
00:29:24,750 --> 00:29:26,700
that one's repeated again.

831
00:29:26,700 --> 00:29:29,678
Portfolio 10, request a call 11.

832
00:29:29,678 --> 00:29:31,650
Let's create amazing things together.

833
00:29:31,650 --> 00:29:33,660
Start today, I don't
know what that would do.

834
00:29:33,660 --> 00:29:36,300
So there's 12 calls to
action on your homepage.

835
00:29:36,300 --> 00:29:37,410
- Nice.

836
00:29:37,410 --> 00:29:38,654
It's way too many.

837
00:29:38,654 --> 00:29:40,860
- See when you count 'em like that

838
00:29:40,860 --> 00:29:42,390
everybody says that's way too many

839
00:29:42,390 --> 00:29:43,957
but when you're building it,

840
00:29:43,957 --> 00:29:45,180
it makes perfect sense.

841
00:29:45,180 --> 00:29:47,492
- Yeah and that's true I mean

842
00:29:47,492 --> 00:29:49,260
that was kind of the

843
00:29:49,260 --> 00:29:51,090
school of thought I had subscribed to,

844
00:29:51,090 --> 00:29:54,000
but I definitely, I see
someone like you pointed out

845
00:29:54,000 --> 00:29:56,354
I'm like, okay yeah, I
definitely messed that one up.

846
00:29:56,354 --> 00:29:57,360
But that's okay

847
00:29:57,360 --> 00:30:00,300
but that's always been
an Achilles heel of mine

848
00:30:00,300 --> 00:30:01,683
also has been copy.

849
00:30:02,850 --> 00:30:04,620
That's just always been something

850
00:30:04,620 --> 00:30:06,180
I feel like a lot of
people struggle with too

851
00:30:06,180 --> 00:30:10,050
is just find when I hear you talk,

852
00:30:10,050 --> 00:30:13,320
I'm like, yeah, you got the right words.

853
00:30:13,320 --> 00:30:14,970
Why can't I think of that stuff?

854
00:30:14,970 --> 00:30:16,292
You know what I mean?

855
00:30:16,292 --> 00:30:19,200
So do you have any tips

856
00:30:19,200 --> 00:30:21,914
or strategies or helpful things for,

857
00:30:21,914 --> 00:30:24,180
I feel like I'm the interviewer now,

858
00:30:24,180 --> 00:30:27,300
but for copy as far as all that goes.

859
00:30:27,300 --> 00:30:28,740
- Well I mean, if you notice,

860
00:30:28,740 --> 00:30:30,030
I didn't give it to you.

861
00:30:30,030 --> 00:30:32,580
So the little bit of copy that

862
00:30:32,580 --> 00:30:34,260
we've come up with on this call,

863
00:30:34,260 --> 00:30:37,560
you gave it to me, it's in your head.

864
00:30:37,560 --> 00:30:39,060
I pulled it out I asked questions,

865
00:30:39,060 --> 00:30:44,060
but you explained to me what
apps do for your customers

866
00:30:45,480 --> 00:30:47,310
and how it helps them
and how it benefits them.

867
00:30:47,310 --> 00:30:49,020
So all the copy is in your head.

868
00:30:49,020 --> 00:30:50,674
You just need to explain it as simply

869
00:30:50,674 --> 00:30:52,860
as what you just explained it to me.

870
00:30:52,860 --> 00:30:54,240
So one of the coolest
things that you can do,

871
00:30:54,240 --> 00:30:55,590
especially in a world of Zoom,

872
00:30:55,590 --> 00:30:57,450
Zoom made our lives so much easier

873
00:30:57,450 --> 00:30:59,880
when it comes to
copywriting or our own copy,

874
00:30:59,880 --> 00:31:02,520
go back and look at your
meetings with clients,

875
00:31:02,520 --> 00:31:04,110
go watch your own recordings,

876
00:31:04,110 --> 00:31:06,690
go see what came out of your own mouth.

877
00:31:06,690 --> 00:31:09,300
Go look at the questions
that you got asked

878
00:31:09,300 --> 00:31:10,560
and how you answered the questions

879
00:31:10,560 --> 00:31:13,563
and the moment when the client went, huh?

880
00:31:14,790 --> 00:31:15,623
That's what you're looking for.

881
00:31:15,623 --> 00:31:17,760
You're looking for
whatever you were saying

882
00:31:17,760 --> 00:31:20,643
around that moment where
you saw that client go.

883
00:31:21,810 --> 00:31:25,560
I like it cause we all we know right?

884
00:31:25,560 --> 00:31:26,490
When you're doing sales,

885
00:31:26,490 --> 00:31:28,530
we know when we've got the client.

886
00:31:28,530 --> 00:31:29,790
We know when it's clicked

887
00:31:29,790 --> 00:31:31,650
we know when we've connected it properly,

888
00:31:31,650 --> 00:31:34,650
we know, we know you've seen it.

889
00:31:34,650 --> 00:31:35,483
And when you can go back

890
00:31:35,483 --> 00:31:36,390
and watch your own recordings

891
00:31:36,390 --> 00:31:37,593
and look at that happen,

892
00:31:39,270 --> 00:31:40,770
then you start getting your messaging.

893
00:31:40,770 --> 00:31:42,060
Something that you said in that moment

894
00:31:42,060 --> 00:31:43,660
and the way you said it clicked.

895
00:31:44,910 --> 00:31:46,680
And then you can go compile a list

896
00:31:46,680 --> 00:31:48,060
of all the questions that you get

897
00:31:48,060 --> 00:31:50,310
asked and turn that into an FAQ section,

898
00:31:50,310 --> 00:31:52,710
which is great for objection handling

899
00:31:52,710 --> 00:31:54,030
across your entire website.

900
00:31:54,030 --> 00:31:57,300
You need some form of
way to handle objections

901
00:31:57,300 --> 00:31:58,620
and FAQs are great.

902
00:31:58,620 --> 00:31:59,730
How much does it cost?

903
00:31:59,730 --> 00:32:00,600
How long does it take?

904
00:32:00,600 --> 00:32:02,010
Don't be afraid to answer those questions,

905
00:32:02,010 --> 00:32:03,540
even if it's a range.

906
00:32:03,540 --> 00:32:05,490
And even if the answer is, it depends

907
00:32:05,490 --> 00:32:07,080
so it depends on what?

908
00:32:07,080 --> 00:32:09,930
Apps could be anywhere from X to X

909
00:32:09,930 --> 00:32:11,610
and it can be a big range.

910
00:32:11,610 --> 00:32:12,510
I mean it could be like,

911
00:32:12,510 --> 00:32:16,461
oh it could be anywhere
from a $1000, to $10,000,

912
00:32:16,461 --> 00:32:20,250
depending on if you just want like this

913
00:32:20,250 --> 00:32:21,516
or you want.

914
00:32:21,516 --> 00:32:23,310
And now you've also gotten a chance

915
00:32:23,310 --> 00:32:25,260
to explain everything
that can go in an app

916
00:32:25,260 --> 00:32:26,790
without listing it all on a boring

917
00:32:26,790 --> 00:32:29,130
here's everything that
can go in an app section.

918
00:32:29,130 --> 00:32:30,780
You've connected it to a question

919
00:32:31,800 --> 00:32:32,973
that they care about.

920
00:32:34,410 --> 00:32:36,330
That's one of the simplest tricks.

921
00:32:36,330 --> 00:32:38,580
When it comes to actually
building out your website pages.

922
00:32:38,580 --> 00:32:43,399
I love "Marketing Made
Simple" from Donald Miller.

923
00:32:43,399 --> 00:32:46,530
It literally gives you a blueprint.

924
00:32:46,530 --> 00:32:47,760
You can either do it in the

925
00:32:47,760 --> 00:32:49,470
business made simple course that he's got

926
00:32:49,470 --> 00:32:51,900
and business made simple university online

927
00:32:51,900 --> 00:32:53,250
it's like 300 bucks a year.

928
00:32:53,250 --> 00:32:55,560
There's a course in like a PDF workbook

929
00:32:55,560 --> 00:32:56,610
that you can go through,

930
00:32:56,610 --> 00:32:58,714
but it literally breaks
down section by section,

931
00:32:58,714 --> 00:33:01,800
by section on a website what they're for.

932
00:33:01,800 --> 00:33:02,820
Like the hero section,

933
00:33:02,820 --> 00:33:03,900
the top part of your page

934
00:33:03,900 --> 00:33:07,110
the very first little chunk has to say

935
00:33:07,110 --> 00:33:08,880
it has to pass the grunt test.

936
00:33:08,880 --> 00:33:10,008
What is it?

937
00:33:10,008 --> 00:33:10,841
How does it make my life better?

938
00:33:10,841 --> 00:33:11,674
How do I get it?

939
00:33:12,870 --> 00:33:14,820
So what is an app?

940
00:33:14,820 --> 00:33:15,990
I think most people know what it is,

941
00:33:15,990 --> 00:33:17,400
but you could say it really quickly.

942
00:33:17,400 --> 00:33:20,130
You do mobile app development
for coaches and consultants.

943
00:33:20,130 --> 00:33:22,410
That's what it is, that's what you do.

944
00:33:22,410 --> 00:33:23,700
And you say, how does
it make my life better

945
00:33:23,700 --> 00:33:25,830
so that you can connect with your clients

946
00:33:25,830 --> 00:33:27,870
in one spot without having to bounce

947
00:33:27,870 --> 00:33:29,520
between multiple different applications

948
00:33:29,520 --> 00:33:33,780
and create a much better
experience for your clients.

949
00:33:33,780 --> 00:33:35,250
Oh, okay that's cool.

950
00:33:35,250 --> 00:33:37,150
How do I get it book a discovery call.

951
00:33:38,460 --> 00:33:39,867
Let's talk about your specific scenario

952
00:33:39,867 --> 00:33:41,700
and what we can offer you

953
00:33:41,700 --> 00:33:43,550
that would give you the best outcome.

954
00:33:44,820 --> 00:33:47,073
Like boom, Grunt test done, good to go.

955
00:33:48,630 --> 00:33:51,420
And he does that for each little section.

956
00:33:51,420 --> 00:33:54,240
So between your own words

957
00:33:54,240 --> 00:33:55,440
that you've said to people that

958
00:33:55,440 --> 00:33:57,870
bought your stuff and that blueprint,

959
00:33:57,870 --> 00:33:59,020
you can do it yourself.

960
00:34:01,060 --> 00:34:03,510
And of course, you can
hire me to do it for you

961
00:34:03,510 --> 00:34:05,550
cause shameless plug.

962
00:34:05,550 --> 00:34:08,973
But yeah, that's the DIY option.

963
00:34:10,948 --> 00:34:13,848
- I'm very glad we decided to
go with the coaching option,

964
00:34:16,081 --> 00:34:17,940
cause this has been really, really fun.

965
00:34:17,940 --> 00:34:19,473
This is really good stuff.

966
00:34:22,980 --> 00:34:24,780
I love talking about stuff like this.

967
00:34:24,780 --> 00:34:26,280
It's just real,

968
00:34:26,280 --> 00:34:27,750
we could be on it for hours.

969
00:34:27,750 --> 00:34:29,133
- Oh yeah easy.

970
00:34:30,118 --> 00:34:32,770
- Thank you so much, this is really cool.

971
00:34:32,770 --> 00:34:34,170
- Well, is there anything else

972
00:34:34,170 --> 00:34:35,682
that I can help you with?

973
00:34:35,682 --> 00:34:36,660
I know we've been going
for about 30 minutes or so.

974
00:34:36,660 --> 00:34:37,620
I'm happy to go longer,

975
00:34:37,620 --> 00:34:41,250
but is there anything specific
that you'd like to ask

976
00:34:41,250 --> 00:34:42,350
or get some help with?

977
00:34:45,810 --> 00:34:48,053
- No, I don't think so.

978
00:34:48,053 --> 00:34:50,640
I guess the other piece of my business

979
00:34:50,640 --> 00:34:53,280
that maybe we can just make
this a little quicker one

980
00:34:53,280 --> 00:34:54,420
or something but

981
00:34:54,420 --> 00:34:55,530
I don't wanna open up another

982
00:34:55,530 --> 00:34:57,230
30 minute can of worm or anything.

983
00:34:58,440 --> 00:35:02,910
So a big piece of where I've
been getting tripped up lately

984
00:35:02,910 --> 00:35:04,110
has been in fulfillment,

985
00:35:05,190 --> 00:35:10,190
has been in almost having
too much work to go around

986
00:35:11,250 --> 00:35:16,023
and not wanting to outsource,

987
00:35:19,031 --> 00:35:22,057
not feeling like I can
afford to outsource.

988
00:35:24,240 --> 00:35:26,457
So do you have any experience or any,

989
00:35:26,457 --> 00:35:30,010
any awesome wisdom that you
can drop inside of there

990
00:35:31,110 --> 00:35:34,920
as far as what you tell
people or how that all works?

991
00:35:34,920 --> 00:35:36,690
- The easiest thing to do for most people,

992
00:35:36,690 --> 00:35:38,850
if you haven't outsourced or hired before

993
00:35:38,850 --> 00:35:42,360
is to start dealing with your
processes in your systems.

994
00:35:42,360 --> 00:35:44,160
So start taking everything that you do

995
00:35:44,160 --> 00:35:46,060
and just keeping a notepad besides you

996
00:35:46,060 --> 00:35:49,320
and saying, okay, I'm
sitting down to do this task.

997
00:35:49,320 --> 00:35:51,960
I'm gonna document what it
took me to do this task.

998
00:35:51,960 --> 00:35:52,793
And there's like,

999
00:35:52,793 --> 00:35:54,060
there's lots of fancy
tools that you can use.

1000
00:35:54,060 --> 00:35:55,770
You can use a Loom
video, you can whatever.

1001
00:35:55,770 --> 00:35:59,520
But the gist of it is just
to get down your steps

1002
00:35:59,520 --> 00:36:01,860
and start really becoming aware

1003
00:36:01,860 --> 00:36:03,780
of where the repetition is.

1004
00:36:03,780 --> 00:36:04,800
Cause like you don't necessarily

1005
00:36:04,800 --> 00:36:06,660
have to outsource the big stuff to people.

1006
00:36:06,660 --> 00:36:09,360
You can get a VA for really cheaply,

1007
00:36:09,360 --> 00:36:12,134
even an overseas VA to start helping you

1008
00:36:12,134 --> 00:36:14,070
with the very tiny bits and pieces.

1009
00:36:14,070 --> 00:36:15,604
Maybe there're only facilitating 20%

1010
00:36:15,604 --> 00:36:18,150
of what it takes to fulfill something,

1011
00:36:18,150 --> 00:36:20,445
but that's 20% you're
not having to do anymore.

1012
00:36:20,445 --> 00:36:22,260
And you can outsource those tasks

1013
00:36:22,260 --> 00:36:23,880
at a much cheaper rate than you can

1014
00:36:23,880 --> 00:36:25,950
at getting a developer
or getting somebody else.

1015
00:36:25,950 --> 00:36:28,770
But it starts building up that muscle

1016
00:36:28,770 --> 00:36:30,450
because when we start hiring

1017
00:36:30,450 --> 00:36:33,120
either outsource staff or internal staff,

1018
00:36:33,120 --> 00:36:35,880
the biggest thing that trips
everybody up is processes

1019
00:36:35,880 --> 00:36:38,970
because it's like to
you, it's so intuitive.

1020
00:36:38,970 --> 00:36:40,830
You don't really have to
think about it anymore.

1021
00:36:40,830 --> 00:36:41,940
You might have some checklists

1022
00:36:41,940 --> 00:36:43,350
and stuff for things that you know,

1023
00:36:43,350 --> 00:36:45,000
keep forgetting to do a step

1024
00:36:45,000 --> 00:36:46,920
and it keeps coming back to bite you.

1025
00:36:46,920 --> 00:36:49,005
So you may have started
making little checklists,

1026
00:36:49,005 --> 00:36:51,600
but not something that's robust enough

1027
00:36:51,600 --> 00:36:52,710
that you could hand it to someone else

1028
00:36:52,710 --> 00:36:54,783
and say, hey, can you help me with this?

1029
00:36:54,783 --> 00:36:56,715
You can even get high school kids

1030
00:36:56,715 --> 00:36:58,590
and college kids that are
trying to learn app development.

1031
00:36:58,590 --> 00:37:00,450
Cause there's a lot of them

1032
00:37:00,450 --> 00:37:02,760
to come help you with
some of these little tasks

1033
00:37:02,760 --> 00:37:04,950
for next to nothing or as an intern,

1034
00:37:04,950 --> 00:37:07,590
even like it's crazy what's possible.

1035
00:37:07,590 --> 00:37:08,423
So hiring people,

1036
00:37:08,423 --> 00:37:10,200
I'm not saying that you
should underpay people

1037
00:37:10,200 --> 00:37:11,820
cause that's not the goal.

1038
00:37:11,820 --> 00:37:13,830
You probably need to increase your prices

1039
00:37:13,830 --> 00:37:17,310
cause everybody needs to increase
their prices ever always.

1040
00:37:17,310 --> 00:37:18,810
I don't think I ever talk to anybody

1041
00:37:18,810 --> 00:37:20,730
who's pricing where they should be

1042
00:37:20,730 --> 00:37:23,940
because you have to do spend
money and time on marketing.

1043
00:37:23,940 --> 00:37:25,140
You're gonna have to hire people.

1044
00:37:25,140 --> 00:37:27,360
That's gonna involve time
spent managing people.

1045
00:37:27,360 --> 00:37:29,234
That's gonna involve time spent

1046
00:37:29,234 --> 00:37:31,770
if you're hiring actual internal people,

1047
00:37:31,770 --> 00:37:33,210
you're gonna have benefits administration.

1048
00:37:33,210 --> 00:37:34,560
You're gonna have payroll costs.

1049
00:37:34,560 --> 00:37:37,410
You're gonna have paid vacations.

1050
00:37:37,410 --> 00:37:40,440
So it's like, you're
gonna have to charge more.

1051
00:37:40,440 --> 00:37:42,420
So it's good to start working up to that.

1052
00:37:42,420 --> 00:37:44,070
But the processes,

1053
00:37:44,070 --> 00:37:45,990
processes are where everybody falls apart.

1054
00:37:45,990 --> 00:37:47,010
Cause they always hire people.

1055
00:37:47,010 --> 00:37:49,290
Like I just keep hiring
people who just don't get it.

1056
00:37:49,290 --> 00:37:51,690
They don't understand,
I'm like they don't care.

1057
00:37:52,710 --> 00:37:54,780
It's great if you can create a culture

1058
00:37:54,780 --> 00:37:56,820
where everybody's just as
excited about your business

1059
00:37:56,820 --> 00:37:58,050
and the result you're
getting for your clients,

1060
00:37:58,050 --> 00:37:59,820
where you are as you are.

1061
00:37:59,820 --> 00:38:01,770
That's great, that's the goal.

1062
00:38:01,770 --> 00:38:03,510
That's not reality, most of the time.

1063
00:38:03,510 --> 00:38:06,390
Most people are there
cause money equals food

1064
00:38:06,390 --> 00:38:07,743
and people like to eat.

1065
00:38:09,240 --> 00:38:10,073
They're working for you

1066
00:38:10,073 --> 00:38:11,340
because they want to eat.

1067
00:38:11,340 --> 00:38:13,133
They don't care that much.

1068
00:38:13,133 --> 00:38:15,240
I mean, that sounds really rough,

1069
00:38:15,240 --> 00:38:17,160
but you have to think about it that way

1070
00:38:17,160 --> 00:38:18,990
in terms of the processes have to be easy

1071
00:38:18,990 --> 00:38:19,983
for them to follow.

1072
00:38:21,240 --> 00:38:22,140
Does that help?

1073
00:38:22,140 --> 00:38:24,340
I felt like I was a
little bit of a soapbox.

1074
00:38:25,260 --> 00:38:26,670
- No it does.

1075
00:38:26,670 --> 00:38:30,540
I had done a lot of that before.

1076
00:38:30,540 --> 00:38:33,810
I guess I did start developing that muscle

1077
00:38:33,810 --> 00:38:35,010
and then I stopped.

1078
00:38:35,010 --> 00:38:36,567
So because I-

1079
00:38:37,784 --> 00:38:38,617
- It's really hard.

1080
00:38:38,617 --> 00:38:43,617
- Yeah well, because I got
caught up in priorities.

1081
00:38:44,280 --> 00:38:47,250
I was like, well I just need to get this.

1082
00:38:47,250 --> 00:38:48,300
I'll just get this done.

1083
00:38:48,300 --> 00:38:49,650
I'll do, I'll just figure this out.

1084
00:38:49,650 --> 00:38:53,100
I'll just do it and set that aside.

1085
00:38:53,100 --> 00:38:56,010
And I could really kick
myself for doing that.

1086
00:38:56,010 --> 00:38:57,060
You know what I mean?

1087
00:38:58,200 --> 00:38:59,580
But no that's really good

1088
00:38:59,580 --> 00:39:01,137
I've always kind of known that.

1089
00:39:01,137 --> 00:39:05,790
And I know, I see it
in a lot of businesses.

1090
00:39:05,790 --> 00:39:08,700
A lot of people I work with
too is they have so much,

1091
00:39:08,700 --> 00:39:12,270
so many of those processes

1092
00:39:12,270 --> 00:39:13,410
and systems in their head

1093
00:39:13,410 --> 00:39:14,670
and that's what scares me too

1094
00:39:14,670 --> 00:39:17,580
is if something happened to me like,

1095
00:39:17,580 --> 00:39:19,587
no one would even know how to step in

1096
00:39:19,587 --> 00:39:20,760
and do all this stuff.

1097
00:39:20,760 --> 00:39:22,080
So I'm like, oh gosh,

1098
00:39:22,080 --> 00:39:23,220
I really need to figure this out.

1099
00:39:23,220 --> 00:39:24,518
So no that was helpful-

1100
00:39:24,518 --> 00:39:26,130
- We started using a tool called Guru

1101
00:39:26,130 --> 00:39:29,820
it's at getguru.com and
that helped us a lot.

1102
00:39:29,820 --> 00:39:31,380
Like for me, it was so easy to use

1103
00:39:31,380 --> 00:39:32,880
and the team loved it.

1104
00:39:32,880 --> 00:39:35,160
So it's like, that was
another tricky part that I had

1105
00:39:35,160 --> 00:39:37,170
is every time I tried to
do process documentation,

1106
00:39:37,170 --> 00:39:40,440
my team didn't the way that
I did process documentation.

1107
00:39:40,440 --> 00:39:41,700
It was too hard to find.

1108
00:39:41,700 --> 00:39:43,830
It was too tricky to get organized.

1109
00:39:43,830 --> 00:39:46,320
It was and it's literally what Guru does,

1110
00:39:46,320 --> 00:39:47,643
but it's so easy for me.

1111
00:39:47,643 --> 00:39:50,010
I just have it pinned to
the bottom of my computer.

1112
00:39:50,010 --> 00:39:51,450
And every time I'm doing something new

1113
00:39:51,450 --> 00:39:53,220
or I'm trying to get a
new process off of me

1114
00:39:53,220 --> 00:39:55,110
and onto somebody on my team,

1115
00:39:55,110 --> 00:39:57,120
just pop it up, type it out

1116
00:39:57,120 --> 00:39:58,350
and then they can search it.

1117
00:39:58,350 --> 00:40:01,440
It's tagged, it's organized, it's sorted.

1118
00:40:01,440 --> 00:40:04,230
They, we even put our entire
company handbook in there

1119
00:40:04,230 --> 00:40:06,810
and it connects with
everything we're in Slack

1120
00:40:06,810 --> 00:40:09,036
and I can just be /guru, holiday schedule.

1121
00:40:09,036 --> 00:40:13,350
Here you go like, are
we open on Memorial day?

1122
00:40:13,350 --> 00:40:15,540
Guru holiday schedule.

1123
00:40:15,540 --> 00:40:18,210
And I don't have to, I don't know, go look

1124
00:40:18,210 --> 00:40:19,083
I gave it to you.

1125
00:40:21,690 --> 00:40:23,346
But that made it really easy.

1126
00:40:23,346 --> 00:40:26,400
It was intuitive for me
to get it outta my head,

1127
00:40:26,400 --> 00:40:28,950
but the team also loved it.

1128
00:40:28,950 --> 00:40:31,530
So that could be a cool
little just tech tip

1129
00:40:31,530 --> 00:40:32,868
to start working with.

1130
00:40:32,868 --> 00:40:33,701
- Cool.

1131
00:40:33,701 --> 00:40:34,890
- And you can share it with
them on different levels.

1132
00:40:34,890 --> 00:40:37,140
So if you've just got a VA

1133
00:40:37,140 --> 00:40:38,850
helping you with a specific project

1134
00:40:38,850 --> 00:40:40,620
or something like that.

1135
00:40:40,620 --> 00:40:42,300
VAs are multi-talented nowadays,

1136
00:40:42,300 --> 00:40:44,490
they're not just a check
your email kind of thing.

1137
00:40:44,490 --> 00:40:46,410
You can VAs can do pretty much anything

1138
00:40:46,410 --> 00:40:48,570
that you give them a checklist to do

1139
00:40:48,570 --> 00:40:49,620
most of them nowadays.

1140
00:40:49,620 --> 00:40:52,560
If you've got it detailed
out in a checklist,

1141
00:40:52,560 --> 00:40:55,800
it's pretty easy to bring
someone else into work with you.

1142
00:40:55,800 --> 00:40:57,393
- Yeah, for sure.

1143
00:41:00,030 --> 00:41:02,133
Well, thank you this has been really cool.

1144
00:41:03,420 --> 00:41:05,790
Especially the messaging piece that was,

1145
00:41:05,790 --> 00:41:10,320
it's always good to hash
this stuff out again,

1146
00:41:10,320 --> 00:41:11,940
like you said, it's so easy to do it

1147
00:41:11,940 --> 00:41:13,020
inside of somebody else's,

1148
00:41:13,020 --> 00:41:15,720
it's hard to do it inside of your own.

1149
00:41:15,720 --> 00:41:17,615
- And it can be helpful if
you got a really good client,

1150
00:41:17,615 --> 00:41:19,200
bring them in.

1151
00:41:19,200 --> 00:41:21,017
I mean, that was one of the

1152
00:41:21,017 --> 00:41:22,080
coolest things I did for mine.

1153
00:41:22,080 --> 00:41:24,480
That before after grid that
I was telling you about,

1154
00:41:24,480 --> 00:41:26,100
I actually got one of my favorite clients

1155
00:41:26,100 --> 00:41:28,000
to sit down and fill that out with me.

1156
00:41:29,040 --> 00:41:31,560
And that influenced a lot of my messaging

1157
00:41:31,560 --> 00:41:32,910
because she was able to tell me

1158
00:41:32,910 --> 00:41:34,380
where she got the value

1159
00:41:34,380 --> 00:41:36,695
and how she felt about the transformation

1160
00:41:36,695 --> 00:41:39,570
and how I got words and language from her

1161
00:41:39,570 --> 00:41:41,790
that I never would've
thought of on my own.

1162
00:41:41,790 --> 00:41:42,930
So it's like if you've got a client

1163
00:41:42,930 --> 00:41:45,660
that you just really got on with

1164
00:41:45,660 --> 00:41:46,770
and you don't really have a problem

1165
00:41:46,770 --> 00:41:47,640
going to them and saying,

1166
00:41:47,640 --> 00:41:49,230
hey, I'm trying to work on
growing my own business.

1167
00:41:49,230 --> 00:41:50,220
Can you help me with something?

1168
00:41:50,220 --> 00:41:52,560
Can you get on call
with me for 30 minutes?

1169
00:41:52,560 --> 00:41:54,120
And you pull that little
before after grid up

1170
00:41:54,120 --> 00:41:56,340
and you just walk through it together.

1171
00:41:56,340 --> 00:41:57,780
Some of the messaging that you need,

1172
00:41:57,780 --> 00:41:59,113
they're gonna give you things

1173
00:41:59,113 --> 00:42:00,443
that you never would've thought of.

1174
00:42:02,130 --> 00:42:03,730
- Yeah, that sounds pretty cool.

1175
00:42:05,760 --> 00:42:07,920
- Yeah thank you so much for
coming on and doing this.

1176
00:42:07,920 --> 00:42:09,000
This has been so much fun

1177
00:42:09,000 --> 00:42:10,850
this has exciting I hope it's helped.

1178
00:42:13,320 --> 00:42:14,343
- Thankful I am.

1179
00:42:16,440 --> 00:42:18,720
I had to do one more Yoda voice

1180
00:42:18,720 --> 00:42:22,126
just because it went over
so well the first time.

1181
00:42:22,126 --> 00:42:23,085
- I love it.

1182
00:42:23,085 --> 00:42:24,132
- No thank you.

1183
00:42:24,132 --> 00:42:25,410
I really appreciate you having me on.

1184
00:42:25,410 --> 00:42:27,360
I'm glad I didn't chicken out

1185
00:42:27,360 --> 00:42:30,270
and went for the coaching session so.

1186
00:42:30,270 --> 00:42:31,140
- I'm glad you didn't either.

1187
00:42:31,140 --> 00:42:32,100
Cause I think it's really cool

1188
00:42:32,100 --> 00:42:33,240
cause we've got a lot of coaches

1189
00:42:33,240 --> 00:42:34,590
and consultants in our audience.

1190
00:42:34,590 --> 00:42:37,110
So I think learning more
about mobile apps too

1191
00:42:37,110 --> 00:42:39,150
as well was really helpful for them.

1192
00:42:39,150 --> 00:42:40,740
The website may be confusing guys,

1193
00:42:40,740 --> 00:42:42,870
but it's at dappermobileapps.com

1194
00:42:42,870 --> 00:42:45,450
and there is one of the
multitude of buttons on there

1195
00:42:45,450 --> 00:42:48,630
that will let you talk
Dan and get some help.

1196
00:42:48,630 --> 00:42:50,100
So don't let some of the confusion

1197
00:42:50,100 --> 00:42:51,750
we talked about today stop you

1198
00:42:51,750 --> 00:42:53,370
cause I'm really excited.

1199
00:42:53,370 --> 00:42:55,290
I think the apps thing is really cool.

1200
00:42:55,290 --> 00:42:57,448
I can see where that would solve

1201
00:42:57,448 --> 00:42:59,460
so many problems that
so many coaches have.

1202
00:42:59,460 --> 00:43:02,160
And I mean having access to your coach

1203
00:43:02,160 --> 00:43:04,623
with like a button on your phone,

1204
00:43:05,490 --> 00:43:08,490
like, ooh, I love and for
the coaches that are like,

1205
00:43:08,490 --> 00:43:10,457
I don't want people to get that

1206
00:43:10,457 --> 00:43:11,290
easy of access to me, holy crap.

1207
00:43:11,290 --> 00:43:13,590
They can have easy
access to your assistant

1208
00:43:13,590 --> 00:43:15,540
who is monitoring the things in your app.

1209
00:43:15,540 --> 00:43:17,940
It will tell you if you
need to pay attention.

1210
00:43:17,940 --> 00:43:20,400
That works too so I'm really excited.

1211
00:43:20,400 --> 00:43:22,200
I love that we get to share
that with our audience

1212
00:43:22,200 --> 00:43:23,520
and help you along the way.

1213
00:43:23,520 --> 00:43:25,080
But I think that was really cool.

1214
00:43:25,080 --> 00:43:26,373
So thank you so much.

1215
00:43:27,900 --> 00:43:28,733
- Thank you.

1216
00:43:28,733 --> 00:43:29,760
And hopefully by the time this airs

1217
00:43:29,760 --> 00:43:31,200
we'll have updated the website,

1218
00:43:31,200 --> 00:43:32,033
so it'll be better.

1219
00:43:32,033 --> 00:43:34,530
So that I'll make that my mission.

1220
00:43:34,530 --> 00:43:35,820
- I'm gonna have to go stalk it

1221
00:43:35,820 --> 00:43:37,980
you'll have to let me know.

1222
00:43:37,980 --> 00:43:40,702
- That's fine, thank you again, Christine

1223
00:43:40,702 --> 00:43:41,535
I really appreciate it.

1224
00:43:41,535 --> 00:43:43,935
- Definitely thank you
until next time guys bye.

1225
00:43:46,782 --> 00:43:49,365
(upbeat music)


About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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