Dapper Mobile Apps helps small businesses and online entrepreneurs build simple and easy mobile apps for communities.
Dan is the CEO of Dapper Mobile Apps. Dapper Mobile Apps is a mobile app development & marketing agency focused on helping coaches, and experts get more leads & sales, free up their time & workload, automate their programs and stand out as an authority.
In today's episode, Christina and Dan let you in on the first coaching episode at ETA. Let's listen in and get a glimpse of Christina's coaching style.
Links and Resources
- Website - https://dappermobileapps.com/
- Facebook - https://www.facebook.com/dappermobileapps
- Instagram - https://www.instagram.com/dappermobileapps2/
- Twitter - https://twitter.com/AppsDapper
- Alignable - https://www.alignable.com/middletown-pa/dapper-mobile-apps
Join ETA for Free
For more entrepreneurial insight, subscribe & join our community at etatoday.zone & learn how to build a business that enables your lifestyle instead of taking over your life.
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(upbeat music)
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- Hi everybody and
welcome to another episode
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of Entrepreneurs Taking Action.
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I am here today with Dan Hafner,
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who has so graciously agreed
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to give us a test on our first
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coaching podcast episode today.
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Dan is the CEO of Dapper Mobile Apps,
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and this is gonna be really exciting.
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So thank you for coming in today, Dan.
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- Well, thank you for having me.
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I'm I'm really excited to go through this
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before we got recording we
were talking about this,
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so I'm a little more on
edge for this podcast,
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but I'm excited let's go.
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- I'm excited too.
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I was poking through all of
your stuff before we got on
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and it's really cool.
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So let's start with that a little bit
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tell us about your business.
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I know you make mobile apps for people,
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but it's more than that, right?
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You're doing stuff for coaches and things.
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What do you do?
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Why you, why are you better?
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- Yeah, so I got into the mobile
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and really web app
development as well, too,
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space kind of by accident honestly.
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I kind of just had this
entrepreneurial bug for a long time.
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I was travel around with my wife
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and got really hard to hold down a job
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when you never live in
one place for a long time.
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But I had an app idea, right,
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and I just really wanted to just
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something grabbed a hold
of me and I was like,
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I really need to make this a thing.
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So I started looking into it,
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found out that learning how to code
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is actually not my cup of tea at all
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it's not fun that lasted a couple of days.
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So I was like, well, I'll
just go hire someone.
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And then I looked into that route
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and it was just way too expensive,
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like hundreds of thousands of dollars.
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And I was like, hmm, interesting.
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So long story short, I found
these tools out there called
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no code or low code tools,
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which allow you to do app development
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without having to know how
to code, it's incredible.
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I mean, I must have tried to build my app
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in 30 different platforms.
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I would always just
jump onto the next one,
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the next free trial,
the next free trial one.
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You know what I mean?
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And in doing that,
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I finally found one that
fit what I wanted to do.
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And as I was doing my podcast,
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as I was engaging with people
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and I started telling people
about what I had done,
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they started seeing my
app and they're like,
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do you think you could build
something like that for me?
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I was like, sure.
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So I just kind of dive into
it as a freelancing thing.
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And it's funny because I
found this niche out there,
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all these people that want apps,
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there's all these people who find these
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no code builder tools.
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And even though it's easy, "it's easier",
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it still takes a lot to master
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it still takes a lot to figure out
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because there's a lot
of strategic thought,
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a lot of logical thought
that goes into this stuff.
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So what I did was I said, well,
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hey if you're gonna do
that, why not just hire me?
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I've already failed a hundred times
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in figuring all this out.
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And that's kind of where I came in as
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almost a consultant/coach of,
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Hey, I'll help you get
to nail your app idea,
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figure it out, actually build it
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and then launch it and market
it and make it successful.
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Because there's a ton of do
it yourself, things out there.
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But as you and I know you can buy courses,
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you can buy all this stuff
and never do anything with it.
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So I was like, well,
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what if I provided a service to people
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to actually coach them through,
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to actually get them to take action
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and make this thing real.
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And that's really where
I differentiated myself.
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- Well, I mean,
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I think that's relatable
and almost any industry.
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I did the same thing.
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I started and failed
a whole bunch of times
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made websites and stuff like that.
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And everybody kept asking me,
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oh, with all these new website,
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(indistinct) things you can build draw,
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are people still gonna want developers.
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It's like, yes, cause the strategy piece,
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you can fight your way through it
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but the strategy piece,
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it takes some expertise to build that up.
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And it's like, I love it,
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the typical superpowers
into sales kind of scenario.
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You have the superpower for something,
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you have this really good idea.
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You have this entrepreneurial drive
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and you kept working at it
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until you figured out into something.
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Now I know I saw on your website
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that you're targeting
coaches and consultants
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and things like that.
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How did you end up in that niche?
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Why did you end up in that niche
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and how does apps work for them?
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Apps make sense for things
like restaurants and stuff.
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We all use apps to order our food now
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cause you get free food
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and you don't have to talk to
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the human in the speaker, which is great.
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But for coaches and consultants,
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how does that pan?
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- That's a very good point.
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So it actually came about as like I said,
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when I was doing my podcast,
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I was talking with a lot
of coaches and consultants
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and kind of around that world
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and that's kind of how I got into it.
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And I started to realize, I mean,
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these people have a ton of content.
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They have a ton of community,
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they have tons of assets
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and they're all really kind of just
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trying to clamor on social
media for the same people
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in the same noise, right.
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And that's kind of how this idea was born.
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It was because there's the same thing.
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I love what you said about the restaurant
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analogy as well.
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Because you could technically,
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if you really wanted to,
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you could hire a coach without
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ever actually speaking to them, right.
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There's a very popular, very,
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very well known coach out there
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if you've ever heard of him,
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his name's Brendan Burchard, right.
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He's almost like a Tony
Robbins type of guy.
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They literally built their own app
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it's called Growth Day, right.
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You can coach and you
can work with Brendan
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and never have met the guy.
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I mean, you can subscribe to his thing
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you can go through all
kinds of cool stuff.
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They have a ton of
awesome offers in there.
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And I was like, what if we
could do this for other people?
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That's incredible because
just like you say,
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everyone has their superpower.
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Everyone has this stuff
that they're trying to sell
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that they're trying to help people with.
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And if you could bottle
all that into one place,
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that's your own thing
that you don't just like
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throw on Facebook and you don't really
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own the rights to anymore.
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That's a powerful thing,
you know what I mean?
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That gives you control.
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That gives you a marketing tool
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that gives you just all
in one piece that you need
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to be able to be like, hey, you know what?
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I can go and grow this thing.
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And it's under my control, right.
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- I love that, I love that so much.
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There's so much power in that
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and that's so exciting.
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That is so cool.
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- Yeah.
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- Okay.
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Nerding out a little bit on that
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cause I think it's amazing.
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This is one of the things
that I absolutely love too,
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because we get to meet what I
like to call hidden experts.
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And I know one of the things
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that you've struggled with
is this is really awesome,
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but how do you get other people
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to understand that this is really awesome.
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There's a messaging component
to that where it's like,
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if you go to your website, which I did,
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there's lots of cool stuff there,
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but it doesn't have the same vibes
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as what I just got from
you in a conversation
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in like what five minutes here
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that we've been talking five, six minutes.
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And it's like, it's just
so much more powerful.
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This is what I call hidden experts
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because there is so
much awesome sauce there
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that I had to talk to you to get it.
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So that's where you
have a messaging issue.
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I'm gonna actually pull
your website back up
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so I have it over here beside me.
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So it's like-
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- It's funny you-
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- Like video on here, which is cool.
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And then this cool little acronym
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for audience promotion profit for app,
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which is neat, but is fluffy.
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It's like, what does that mean?
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- Yeah.
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Well it's funny you bring all that up
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because I've literally been,
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I'm not a website guy.
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I actually was I heard a
good term the other day,
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someone called it design impaired.
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That is me.
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I am design impaired.
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It's funny I was actually literally
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just working with a client
before I got on here.
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And she was like,
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"Can we change some of the
fonts and the colors on here?"
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And I was like,
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"Yeah, sure we can make it
whatever you want to be."
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And it was almost like the woman's touch
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and kind of things to her app.
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Because, I mean, I've
been trying to rebrand
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and re-message that kind of stuff.
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But as you can tell, it's been hard.
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You know what I mean?
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Like you said, it is fluffy.
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It's just hard to nail down.
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- Well and it's hard
to do it for ourselves.
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So it's like, as much as I'm good
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at copy and branding and messaging
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when I go to do it for me, it is terrible
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and it takes me an
exorbitant amount of time.
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I stared at my own homepage
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when I just got done redoing my site,
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just not that long ago, a few weeks ago.
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And I worked on my own
homepage for like three hours.
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I can spit out somebody else's
homepage in 30, 45 minutes.
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It's just, boom, here we go
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and we got it talk to you,
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get your awesome sauce out of you
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and then turn it into and it works,
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but it's so much harder
to do it for yourself.
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So much harder to do it for yourself
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because you're in your own head, right.
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It's really hard to think about,
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okay, well I'm way over here.
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I'm level 10 on why apps are amazing
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and your clients are
over here on level one.
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I use apps to order food.
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Why would my clients want
one more app on their phone?
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And you've dug into that.
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You're like, okay and I love...
255
00:09:25,440 --> 00:09:27,840
So like, I to think of building a business
256
00:09:27,840 --> 00:09:29,790
is like building a city.
257
00:09:29,790 --> 00:09:32,580
When you've got a city
that you're in charge of,
258
00:09:32,580 --> 00:09:33,570
you've got people that work there
259
00:09:33,570 --> 00:09:35,220
you've got people that visit there.
260
00:09:35,220 --> 00:09:36,750
You've got new buildings you're building,
261
00:09:36,750 --> 00:09:38,310
you've got places that
are under construction
262
00:09:38,310 --> 00:09:40,080
to fix the potholes.
263
00:09:40,080 --> 00:09:42,600
You've gotta have really clear signage.
264
00:09:42,600 --> 00:09:44,970
You've gotta make it really
easy for people to find you.
265
00:09:44,970 --> 00:09:46,440
You've gotta make it
really easy to get them
266
00:09:46,440 --> 00:09:47,310
to wanna come in.
267
00:09:47,310 --> 00:09:50,100
You've gotta have your library
where your content lives.
268
00:09:50,100 --> 00:09:51,750
You've gotta have your convention center
269
00:09:51,750 --> 00:09:54,240
where people can congregate
and you can teach.
270
00:09:54,240 --> 00:09:55,920
If you start thinking
about it, like a city,
271
00:09:55,920 --> 00:09:57,780
everybody starts coming up
with their own analogies.
272
00:09:57,780 --> 00:09:59,550
They're like, oh yeah,
well this would be that
273
00:09:59,550 --> 00:10:00,840
and this would be that.
274
00:10:00,840 --> 00:10:04,500
And our referral program
is having a private airport
275
00:10:04,500 --> 00:10:06,290
that they can land in and come out of,
276
00:10:06,290 --> 00:10:09,000
or people can bring their VIP guests in.
277
00:10:09,000 --> 00:10:11,310
People start coming up with
all kinds of cool things.
278
00:10:11,310 --> 00:10:14,310
And essentially when you
start talking about apps,
279
00:10:14,310 --> 00:10:15,630
it's your whole city in an app.
280
00:10:15,630 --> 00:10:17,690
It's your whole city in
one little icon on a phone
281
00:10:17,690 --> 00:10:21,420
they can access everything about you.
282
00:10:21,420 --> 00:10:24,351
So it's like they're one push away
283
00:10:24,351 --> 00:10:27,150
from engaging with everything awesome
284
00:10:27,150 --> 00:10:29,010
that you have to offer.
285
00:10:29,010 --> 00:10:30,630
Can you imagine that
as a website headline,
286
00:10:30,630 --> 00:10:31,463
right at the top,
287
00:10:31,463 --> 00:10:32,314
your clients are one push away
288
00:10:32,314 --> 00:10:35,943
from everything that you
have to offer as a coach.
289
00:10:38,710 --> 00:10:40,413
- That is really good.
290
00:10:41,580 --> 00:10:45,150
I've always said that I've always,
291
00:10:45,150 --> 00:10:45,983
people are like, well,
292
00:10:45,983 --> 00:10:46,980
what's the benefit of it.
293
00:10:46,980 --> 00:10:49,775
And there's just so many different things,
294
00:10:49,775 --> 00:10:54,277
but that's true that not a lot of people
295
00:10:54,277 --> 00:10:57,679
just have a website
chilling on their phone.
296
00:10:57,679 --> 00:10:59,025
It's full of apps-
297
00:10:59,025 --> 00:11:01,010
- Well, even if people
like coaches have websites
298
00:11:01,010 --> 00:11:02,310
that don't have all of the other stuff,
299
00:11:02,310 --> 00:11:05,160
there's usually a website,
there's a Facebook group.
300
00:11:05,160 --> 00:11:07,050
There's a slack channel.
301
00:11:07,050 --> 00:11:09,950
There's email, there's texting there.
302
00:11:09,950 --> 00:11:13,980
How to get in touch with their world
303
00:11:13,980 --> 00:11:16,230
is if you were standing
in the middle of a city
304
00:11:16,230 --> 00:11:18,000
and you had to walk two
blocks over to that one
305
00:11:18,000 --> 00:11:19,530
and three blocks over to that one
306
00:11:19,530 --> 00:11:21,930
and two blocks down and
to the right on the left
307
00:11:21,930 --> 00:11:23,490
and in the basement
308
00:11:23,490 --> 00:11:25,140
of that building and it's like,
309
00:11:25,140 --> 00:11:28,260
that's how we're making people
navigate to interact with us.
310
00:11:28,260 --> 00:11:29,370
You're simplifying that down
311
00:11:29,370 --> 00:11:30,933
so there's one button push.
312
00:11:31,770 --> 00:11:32,603
And it's like,
313
00:11:32,603 --> 00:11:34,350
I think when we offer something that has
314
00:11:34,350 --> 00:11:35,790
either lots of different services,
315
00:11:35,790 --> 00:11:37,080
cause I notice you've got
lots of different ways
316
00:11:37,080 --> 00:11:39,600
for people to even interact
with you on your website.
317
00:11:39,600 --> 00:11:43,260
You had all of this
stuff from masterminds to
318
00:11:43,260 --> 00:11:46,110
DIY stuff to sponsoring you,
319
00:11:46,110 --> 00:11:47,160
to getting your own app.
320
00:11:47,160 --> 00:11:48,420
So there's all these different ways
321
00:11:48,420 --> 00:11:50,341
that people can work for you.
322
00:11:50,341 --> 00:11:51,174
And what happens is,
323
00:11:51,174 --> 00:11:52,900
I don't know which one I need to push.
324
00:11:54,329 --> 00:11:57,000
So it's like, if you really can simplify
325
00:11:57,000 --> 00:12:00,180
that down drastically
into book a consultation.
326
00:12:00,180 --> 00:12:02,506
Let me tell you, let me
just get on the phone
327
00:12:02,506 --> 00:12:03,339
with me for 15 minutes
328
00:12:03,339 --> 00:12:04,172
let me tell you which one of my things.
329
00:12:04,172 --> 00:12:05,820
And we all know that if
somebody just talk to me
330
00:12:05,820 --> 00:12:09,540
for 15 minutes, I can
tell them what they need.
331
00:12:09,540 --> 00:12:11,790
I can tell them which of my
things for where they're at.
332
00:12:11,790 --> 00:12:13,590
So there's a lot of
different ways to do that.
333
00:12:13,590 --> 00:12:17,100
One of my favorites is a quiz.
334
00:12:17,100 --> 00:12:18,480
I love quiz funnels
335
00:12:18,480 --> 00:12:19,530
absolutely love quiz funnels.
336
00:12:19,530 --> 00:12:21,001
- It's funny.
337
00:12:21,001 --> 00:12:23,130
It's funny you say that there is
338
00:12:23,130 --> 00:12:24,962
there should be one on there.
339
00:12:24,962 --> 00:12:27,553
There should be a button.
340
00:12:27,553 --> 00:12:29,368
- I think I saw one on here somewhere-
341
00:12:29,368 --> 00:12:30,690
- It says start quiz, yeah.
342
00:12:30,690 --> 00:12:33,810
- I did see it and now I
don't know where I saw it.
343
00:12:33,810 --> 00:12:34,643
There it is.
344
00:12:34,643 --> 00:12:36,984
- I think it's more towards the top yeah.
345
00:12:36,984 --> 00:12:37,890
Honestly I-
346
00:12:37,890 --> 00:12:39,270
- Where to start, take this quiz.
347
00:12:39,270 --> 00:12:42,420
- Just updated that the other day
348
00:12:42,420 --> 00:12:45,330
so I don't even know
if it's truly working,
349
00:12:45,330 --> 00:12:46,163
to be honest.
350
00:12:46,163 --> 00:12:47,940
- See, but what I don't
like about that is,
351
00:12:47,940 --> 00:12:49,980
okay so thinking about an app
352
00:12:49,980 --> 00:12:52,200
and wanna see if it's right for you.
353
00:12:52,200 --> 00:12:53,700
The challenge with that is
354
00:12:53,700 --> 00:12:56,433
they have to know that they
wanna think about an app.
355
00:12:57,990 --> 00:12:59,307
And so you're in front of a lot of people
356
00:12:59,307 --> 00:13:01,357
who have never even thought about an app.
357
00:13:03,360 --> 00:13:04,193
- Yeah.
358
00:13:04,193 --> 00:13:05,026
- It's a simple tweak.
359
00:13:05,026 --> 00:13:06,703
- They're not even a
problem or solution aware-
360
00:13:06,703 --> 00:13:09,012
- Want one and not sure where to start.
361
00:13:09,012 --> 00:13:10,230
Yeah it's like if you
tweak that around to like
362
00:13:10,230 --> 00:13:13,590
would an app help you grow your business?
363
00:13:13,590 --> 00:13:15,030
Take this quiz and find out
364
00:13:15,030 --> 00:13:16,416
the questions are probably identical.
365
00:13:16,416 --> 00:13:19,560
Being totally honest,
366
00:13:19,560 --> 00:13:21,567
but just that simple
change in the quiz title
367
00:13:21,567 --> 00:13:23,580
can an app help you,
368
00:13:23,580 --> 00:13:26,160
instead of, oh, you want an app,
369
00:13:26,160 --> 00:13:27,423
but where do you start?
370
00:13:28,890 --> 00:13:29,723
Does that make sense?
371
00:13:29,723 --> 00:13:30,600
I'm went through all the questions,
372
00:13:30,600 --> 00:13:33,960
but I feel like that simple little change,
373
00:13:33,960 --> 00:13:36,360
cause like well I haven't
thought about an app
374
00:13:36,360 --> 00:13:38,460
and you're obviously putting
out lots of marketing
375
00:13:38,460 --> 00:13:39,930
and things like that you're on podcasts
376
00:13:39,930 --> 00:13:42,210
you're telling people why
they should have an app.
377
00:13:42,210 --> 00:13:47,130
And it's like, oh, maybe I'm not sure,
378
00:13:47,130 --> 00:13:48,630
but my business is different.
379
00:13:48,630 --> 00:13:50,373
My business is unique.
380
00:13:52,500 --> 00:13:53,880
Everybody's always got there
381
00:13:53,880 --> 00:13:55,230
I'm so unique and so different
382
00:13:55,230 --> 00:13:57,480
than even though most
businesses are really not
383
00:13:57,480 --> 00:13:58,680
personality-
384
00:13:58,680 --> 00:14:01,620
- But that's good.
385
00:14:01,620 --> 00:14:03,180
That reminds me of something I heard
386
00:14:03,180 --> 00:14:04,110
a couple of weeks ago
387
00:14:04,110 --> 00:14:05,820
that I clearly had forgotten about,
388
00:14:05,820 --> 00:14:09,882
but it was problem aware
versus solution aware.
389
00:14:09,882 --> 00:14:10,715
- Yep.
390
00:14:10,715 --> 00:14:11,548
- Right.
391
00:14:11,548 --> 00:14:16,548
So if someone's aware of the problems,
392
00:14:16,860 --> 00:14:20,370
they always talk about market
to the problems or the pain.
393
00:14:20,370 --> 00:14:22,410
So if I'm marketing into like,
394
00:14:22,410 --> 00:14:24,870
hey, you're just putting
endless stuff out there
395
00:14:24,870 --> 00:14:27,330
on social media, you're
just doing whatever.
396
00:14:27,330 --> 00:14:30,030
No one would really link that to
397
00:14:30,030 --> 00:14:31,863
oh, an app helps solve that problem.
398
00:14:34,197 --> 00:14:35,430
But then like you said,
399
00:14:35,430 --> 00:14:37,440
that's where that quiz comes in of,
400
00:14:37,440 --> 00:14:38,550
hey, would an app help you?
401
00:14:38,550 --> 00:14:40,320
And then it's like, oh yeah,
402
00:14:40,320 --> 00:14:45,320
I see where this helps
me solve those problems
403
00:14:45,330 --> 00:14:46,470
that I'm having.
404
00:14:46,470 --> 00:14:47,760
But the solution aware stuff
405
00:14:47,760 --> 00:14:49,966
I feel like is people, like you said,
406
00:14:49,966 --> 00:14:52,980
who've maybe already thought about this
407
00:14:52,980 --> 00:14:56,100
and they're looking into other
solutions or they've Googled.
408
00:14:56,100 --> 00:14:58,470
- Yeah it's a lot easier to sell someone
409
00:14:58,470 --> 00:15:00,150
who's like, I want an app.
410
00:15:00,150 --> 00:15:03,420
Now tell me about your
process for building one.
411
00:15:03,420 --> 00:15:04,800
That's a whole different market.
412
00:15:04,800 --> 00:15:05,980
Yeah that's definitely a problem
413
00:15:05,980 --> 00:15:08,130
for a solution aware
they've already decided
414
00:15:08,130 --> 00:15:09,690
an app as a solution.
415
00:15:09,690 --> 00:15:11,250
Most of your market,
416
00:15:11,250 --> 00:15:12,780
because you're going for
coaches and consultants
417
00:15:12,780 --> 00:15:14,340
and apps for coaches and consultants
418
00:15:14,340 --> 00:15:16,633
are not a really common thing.
419
00:15:16,633 --> 00:15:18,733
It's of some very specific examples
420
00:15:18,733 --> 00:15:20,790
where you've seen some
421
00:15:20,790 --> 00:15:21,930
and where you've had clients
422
00:15:21,930 --> 00:15:23,747
that have worked with
you and you've built.
423
00:15:23,747 --> 00:15:24,690
And so you've got lots of case studies
424
00:15:24,690 --> 00:15:25,680
and things that you can share out
425
00:15:25,680 --> 00:15:28,410
to educate people on here's
some particular scenarios
426
00:15:28,410 --> 00:15:29,640
where an app can work.
427
00:15:29,640 --> 00:15:31,065
Yeah, you're absolutely right.
428
00:15:31,065 --> 00:15:36,065
They're still not even
problem aware in some cases.
429
00:15:36,750 --> 00:15:38,651
And it's like, cause this is status quo.
430
00:15:38,651 --> 00:15:40,304
And so I was trying to
think of the name of it
431
00:15:40,304 --> 00:15:41,137
and it just totally escaped me.
432
00:15:41,137 --> 00:15:43,830
There's actually a step
before problem aware
433
00:15:43,830 --> 00:15:45,780
where you actually have to wake them up.
434
00:15:45,780 --> 00:15:47,220
They're totally asleep to this
435
00:15:47,220 --> 00:15:49,110
because it's so normal.
436
00:15:49,110 --> 00:15:50,520
If you're a coach and you're a consultant,
437
00:15:50,520 --> 00:15:52,708
it is so normal to have a website,
438
00:15:52,708 --> 00:15:54,750
to have a Facebook group,
439
00:15:54,750 --> 00:15:58,440
to have a Kajabi where you've
got people with your courses,
440
00:15:58,440 --> 00:15:59,340
your membership areas.
441
00:15:59,340 --> 00:16:01,410
So it's like your course and
membership areas in one place,
442
00:16:01,410 --> 00:16:02,790
your website's in another place,
443
00:16:02,790 --> 00:16:05,130
your community building
aspects in another place,
444
00:16:05,130 --> 00:16:07,410
your one on one support
with your current clients
445
00:16:07,410 --> 00:16:09,270
is in a totally different place.
446
00:16:09,270 --> 00:16:10,890
And this is just normal.
447
00:16:10,890 --> 00:16:12,240
Like it's just accepted.
448
00:16:12,240 --> 00:16:13,830
This is just how this is.
449
00:16:13,830 --> 00:16:16,590
So you almost have to wake them up to like
450
00:16:16,590 --> 00:16:18,423
okay yes but it doesn't have to be.
451
00:16:19,560 --> 00:16:21,060
And like, oh, well I have a problem
452
00:16:21,060 --> 00:16:24,720
that I didn't even
realize I had, well, crap.
453
00:16:24,720 --> 00:16:25,911
- That's really good.
454
00:16:25,911 --> 00:16:27,690
- You have to make them
problem aware, right.
455
00:16:27,690 --> 00:16:28,560
Now they're like, okay,
456
00:16:28,560 --> 00:16:30,450
well, I mean, how do I solve that?
457
00:16:30,450 --> 00:16:31,317
I talk to people all the time
458
00:16:31,317 --> 00:16:33,150
and that's one of their issues as a coach
459
00:16:33,150 --> 00:16:35,730
is trying to connect their systems.
460
00:16:35,730 --> 00:16:37,710
So they're overusing Zapier.
461
00:16:37,710 --> 00:16:41,010
Are you trying to connect
everything with Zapier?
462
00:16:41,010 --> 00:16:42,060
There's a better way.
463
00:16:42,900 --> 00:16:45,180
Put it all on an app just create an app,
464
00:16:45,180 --> 00:16:46,680
have membership levels inside your app.
465
00:16:46,680 --> 00:16:47,820
If you're just on the free community,
466
00:16:47,820 --> 00:16:49,710
here's all your blogs
here's your social links
467
00:16:49,710 --> 00:16:50,823
here's your, whatever.
468
00:16:51,903 --> 00:16:54,090
More about the details on
that kind of stuff than I do.
469
00:16:54,090 --> 00:16:56,250
But yeah I mean, you kind
of have two challenges,
470
00:16:56,250 --> 00:16:57,690
so some of your marketing has to actually
471
00:16:57,690 --> 00:16:59,110
make them problem aware
472
00:17:00,000 --> 00:17:01,230
and then some of your marketing
473
00:17:01,230 --> 00:17:02,883
has to make them solution aware.
474
00:17:06,570 --> 00:17:08,310
- Yeah I really like what you're saying.
475
00:17:08,310 --> 00:17:13,310
And I've noticed that
in sales calls of people
476
00:17:13,560 --> 00:17:15,000
who have come to me
477
00:17:15,000 --> 00:17:18,540
and they're clearly they
might have Canva stuff
478
00:17:18,540 --> 00:17:21,870
already drafted up of like screenshots
479
00:17:21,870 --> 00:17:24,540
and the flow of how it would look.
480
00:17:24,540 --> 00:17:28,920
Those are almost 100% people
who are going to sign up
481
00:17:28,920 --> 00:17:31,230
when I tell 'em about the price
482
00:17:31,230 --> 00:17:32,970
and what it does and how it works.
483
00:17:32,970 --> 00:17:35,430
And they're like, yeah, okay, let's do it.
484
00:17:35,430 --> 00:17:38,250
But the people who just
kind of come and that are
485
00:17:38,250 --> 00:17:41,104
that I either I've reached out to,
486
00:17:41,104 --> 00:17:43,593
or have opted into something for free,
487
00:17:45,420 --> 00:17:46,740
they're tougher sells.
488
00:17:46,740 --> 00:17:47,820
They're tougher sells
489
00:17:47,820 --> 00:17:52,050
because they're not solution aware.
490
00:17:52,050 --> 00:17:55,410
They still there still that link I have,
491
00:17:55,410 --> 00:17:58,920
I've failed to make between
the problem they're having
492
00:17:58,920 --> 00:18:02,580
and how the app that I can
give them solves that problem.
493
00:18:02,580 --> 00:18:04,399
There's that bridge that gap
494
00:18:04,399 --> 00:18:06,780
that's harder to bridge right there.
495
00:18:06,780 --> 00:18:08,400
If they're just already like,
496
00:18:08,400 --> 00:18:11,160
yeah I know I think this would help me,
497
00:18:11,160 --> 00:18:13,500
then boom, here you go, right?
498
00:18:13,500 --> 00:18:14,910
That's good, that's oh.
499
00:18:14,910 --> 00:18:16,680
- There's two tools that I love
500
00:18:16,680 --> 00:18:17,910
that kind of helps with some of that.
501
00:18:17,910 --> 00:18:20,564
So DigitalMarketer has something called
502
00:18:20,564 --> 00:18:21,480
the before after grid.
503
00:18:21,480 --> 00:18:23,295
So it's like, if you even just
504
00:18:23,295 --> 00:18:24,240
Google before after grid, DigitalMarketer,
505
00:18:24,240 --> 00:18:26,543
there's whole, they've got some,
506
00:18:26,543 --> 00:18:27,894
they're obviously good at marketing.
507
00:18:27,894 --> 00:18:28,959
So there's marketing out there
508
00:18:28,959 --> 00:18:30,210
where you can get the before after grid.
509
00:18:30,210 --> 00:18:33,833
But the whole gist of it is you
look at where someone is now
510
00:18:33,833 --> 00:18:37,590
and then where someone would
be after they have your app.
511
00:18:37,590 --> 00:18:40,080
And you look at kind of what's going on,
512
00:18:40,080 --> 00:18:41,910
what do they have right now.
513
00:18:41,910 --> 00:18:43,740
They have website, they have a Kajabi,
514
00:18:43,740 --> 00:18:44,880
they have a Facebook group.
515
00:18:44,880 --> 00:18:47,520
They have a whatever, after they have you,
516
00:18:47,520 --> 00:18:48,939
what do they have?
517
00:18:48,939 --> 00:18:50,089
Well, they have an app.
518
00:18:51,000 --> 00:18:52,410
They don't have to maintain
all this other stuff.
519
00:18:52,410 --> 00:18:54,120
They have an app so that's gotten better.
520
00:18:54,120 --> 00:18:55,743
How do they feel about it?
521
00:18:56,820 --> 00:18:58,620
So it's like, what are
their feelings towards
522
00:18:58,620 --> 00:19:00,660
what they have now?
523
00:19:00,660 --> 00:19:02,610
And because some of your
audience doesn't know
524
00:19:02,610 --> 00:19:05,010
that this is just normal.
525
00:19:05,010 --> 00:19:06,810
So they probably feel like
526
00:19:06,810 --> 00:19:09,330
they're having to bounce around a lot.
527
00:19:09,330 --> 00:19:10,830
Their audience is disconnected
528
00:19:10,830 --> 00:19:13,050
they spend a lot of time repeat messaging
529
00:19:13,050 --> 00:19:15,090
to different sections of their audience.
530
00:19:15,090 --> 00:19:17,550
What do they have after working with you?
531
00:19:17,550 --> 00:19:19,450
One place to go to speak to everybody.
532
00:19:21,330 --> 00:19:22,800
So that's a cool benefit.
533
00:19:22,800 --> 00:19:24,000
If you look at a day in their life,
534
00:19:24,000 --> 00:19:25,950
how do they spend their life right now?
535
00:19:25,950 --> 00:19:27,270
And how would they spend their life
536
00:19:27,270 --> 00:19:28,500
after they have your app?
537
00:19:28,500 --> 00:19:30,990
What does a day in their life look like
538
00:19:30,990 --> 00:19:31,920
before and after?
539
00:19:31,920 --> 00:19:33,720
So it's a really cool little exercise.
540
00:19:33,720 --> 00:19:36,930
You even look at how would
they label themselves,
541
00:19:36,930 --> 00:19:41,930
disorganized beginner or
authoritative coach or consultant,
542
00:19:43,110 --> 00:19:45,180
which playing field they plan on.
543
00:19:45,180 --> 00:19:46,320
You know what I mean?
544
00:19:46,320 --> 00:19:47,460
And it gets you to think about things
545
00:19:47,460 --> 00:19:48,293
a little bit differently.
546
00:19:48,293 --> 00:19:50,666
Like Ryan does this example
of a lawn mowing company.
547
00:19:50,666 --> 00:19:54,210
And he does that same before after grid.
548
00:19:54,210 --> 00:19:55,660
And you're looking at well,
549
00:19:55,660 --> 00:19:57,630
what do they have before
they hire landscapers
550
00:19:57,630 --> 00:19:58,560
to make can mow their lawn.
551
00:19:58,560 --> 00:20:00,840
Well, they have a yard that needs mow.
552
00:20:00,840 --> 00:20:02,517
How do they feel about it?
553
00:20:02,517 --> 00:20:03,836
Well, it doesn't make, 'em feel good
554
00:20:03,836 --> 00:20:04,669
obviously they can mow the yard.
555
00:20:04,669 --> 00:20:05,820
What do they have afterwards?
556
00:20:05,820 --> 00:20:07,803
Well, they get their Saturdays back.
557
00:20:09,240 --> 00:20:11,940
They don't have a clean
well manicured lawn
558
00:20:11,940 --> 00:20:13,893
they have their Saturdays back.
559
00:20:15,180 --> 00:20:16,680
And so it makes you think
about your messaging
560
00:20:16,680 --> 00:20:17,513
a little bit different.
561
00:20:17,513 --> 00:20:19,560
So I think that one is
a really cool exercise
562
00:20:19,560 --> 00:20:21,840
that is very applicable in this situation
563
00:20:21,840 --> 00:20:23,970
because it's like, it's not about the app.
564
00:20:23,970 --> 00:20:26,400
It's about what the app gives them.
565
00:20:26,400 --> 00:20:27,233
When they have an app
566
00:20:27,233 --> 00:20:28,590
what does that do for them as a coach?
567
00:20:28,590 --> 00:20:30,120
How does that change their life?
568
00:20:30,120 --> 00:20:31,530
How does it change their day to day?
569
00:20:31,530 --> 00:20:34,020
How does it change their
positioning in the marketplace?
570
00:20:34,020 --> 00:20:36,023
A very competitive marketplace
against other coaches
571
00:20:36,023 --> 00:20:38,940
when there's like a thousand other people,
572
00:20:38,940 --> 00:20:39,773
someone could hire that do
573
00:20:39,773 --> 00:20:41,260
the exact same thing that you do
574
00:20:42,210 --> 00:20:45,010
even a little bit of friction
in the process is painful.
575
00:20:46,633 --> 00:20:47,940
And you were talking about the app
576
00:20:47,940 --> 00:20:49,110
that Brendan Burchard had.
577
00:20:49,110 --> 00:20:50,217
And it's like, how cool that is
578
00:20:50,217 --> 00:20:52,740
you don't even have to meet with him
579
00:20:52,740 --> 00:20:54,513
to be able to get coached by him.
580
00:20:56,280 --> 00:20:57,840
And we live in a very busy world.
581
00:20:57,840 --> 00:21:00,030
I mean, me and you both have
been in calls all day long,
582
00:21:00,030 --> 00:21:00,870
right up until this
583
00:21:00,870 --> 00:21:02,730
it's on the flip side of that.
584
00:21:02,730 --> 00:21:04,260
If you're the coach,
585
00:21:04,260 --> 00:21:05,370
you're not having to meet with people
586
00:21:05,370 --> 00:21:07,470
and you're still able to deliver value.
587
00:21:07,470 --> 00:21:08,973
You got your day back.
588
00:21:10,650 --> 00:21:11,483
- Yeah.
589
00:21:11,483 --> 00:21:12,750
- You've got freedom.
590
00:21:12,750 --> 00:21:14,220
You've got some of that
591
00:21:14,220 --> 00:21:17,430
needs to come through in your messaging.
592
00:21:17,430 --> 00:21:20,398
And then the other thing
that I like is story brands.
593
00:21:20,398 --> 00:21:22,335
I think it's mystorybrand.com.
594
00:21:22,335 --> 00:21:24,630
And there's also "Building
A Story Brand" the book
595
00:21:24,630 --> 00:21:25,800
and marketing made simple to book
596
00:21:25,800 --> 00:21:27,870
and lots of good things there.
597
00:21:27,870 --> 00:21:30,780
But the gist of it is you have a character
598
00:21:30,780 --> 00:21:33,090
who has a problem and meets a guide
599
00:21:33,090 --> 00:21:36,060
who gives them a plan
and calls them to action
600
00:21:36,060 --> 00:21:37,800
that results in either success or failure.
601
00:21:37,800 --> 00:21:39,540
That's the whole big thing.
602
00:21:39,540 --> 00:21:41,250
You're the guide in their story.
603
00:21:41,250 --> 00:21:42,870
You're Yoda.
604
00:21:42,870 --> 00:21:45,543
You're not Luke, you're
Yoda, your client is Luke.
605
00:21:46,380 --> 00:21:49,833
How do you you're Dumbledore,
they're Harry Potter.
606
00:21:50,670 --> 00:21:52,110
They're not necessarily
607
00:21:52,110 --> 00:21:54,060
that they have things that
they're coming up against.
608
00:21:54,060 --> 00:21:55,500
They're having to fight the dark Lord.
609
00:21:55,500 --> 00:21:57,420
They're having to do homework.
610
00:21:57,420 --> 00:22:00,205
They're having to, and
you've gotta be the one
611
00:22:00,205 --> 00:22:02,070
that helps them get to the end.
612
00:22:02,070 --> 00:22:03,750
So it makes you think about your messaging
613
00:22:03,750 --> 00:22:05,550
in a slightly different
way, cause it's not.
614
00:22:05,550 --> 00:22:06,720
Hey, look, I am awesome.
615
00:22:06,720 --> 00:22:08,220
Apps are awesome I'm fantastic.
616
00:22:08,220 --> 00:22:10,410
It's like, hey, you're awesome.
617
00:22:10,410 --> 00:22:11,580
But this thing is keeping you
618
00:22:11,580 --> 00:22:13,050
from being as awesome as you could be
619
00:22:13,050 --> 00:22:15,450
and I'd like to help you
get that out of your way.
620
00:22:15,450 --> 00:22:16,620
Can I move that for you
621
00:22:16,620 --> 00:22:18,220
and let you take that next step?
622
00:22:20,490 --> 00:22:22,083
So it changes your messaging.
623
00:22:23,697 --> 00:22:25,683
- Excited I am.
624
00:22:28,200 --> 00:22:29,309
When you said I was Yoda,
625
00:22:29,309 --> 00:22:30,759
I was like, ooh, that's cool.
626
00:22:32,841 --> 00:22:34,541
- (indistinct) that was fantastic.
627
00:22:36,150 --> 00:22:37,620
I've done that I've said that same thing
628
00:22:37,620 --> 00:22:39,473
so many times nobody's ever
actually done the Yoda voice
629
00:22:39,473 --> 00:22:42,000
that made my day that is awesome.
630
00:22:42,000 --> 00:22:43,983
- Oh man, this is so much fun.
631
00:22:45,133 --> 00:22:45,966
No, that's really cool.
632
00:22:45,966 --> 00:22:47,520
I mean the whole time you
were talking about that,
633
00:22:47,520 --> 00:22:52,170
I was thinking, oh, it's
just stuff that I hear.
634
00:22:52,170 --> 00:22:55,020
And I just, it's almost like in one ear
635
00:22:55,020 --> 00:22:56,670
and out the other and I
really need to stop that
636
00:22:56,670 --> 00:22:58,200
because I know there's,
637
00:22:58,200 --> 00:23:00,330
there's always this old saying, right.
638
00:23:00,330 --> 00:23:01,590
People don't buy a drill bit
639
00:23:01,590 --> 00:23:03,060
because they want a drill bit.
640
00:23:03,060 --> 00:23:04,230
They want buy a drill bit
641
00:23:04,230 --> 00:23:05,490
because they want a hole.
642
00:23:05,490 --> 00:23:07,136
They want something hang on the wall.
643
00:23:07,136 --> 00:23:07,969
- Oh my God disagree
with that saying there.
644
00:23:07,969 --> 00:23:09,180
Yes they want the thing on the wall.
645
00:23:09,180 --> 00:23:10,013
They don't want the hole.
646
00:23:10,013 --> 00:23:10,890
I hate that saying
647
00:23:10,890 --> 00:23:11,723
people don't want the drill-
648
00:23:11,723 --> 00:23:13,380
- Yeah, I do, I to-
649
00:23:13,380 --> 00:23:14,310
- It's not the hole.
650
00:23:14,310 --> 00:23:15,557
- I was just gonna say that
651
00:23:15,557 --> 00:23:18,539
yeah you want something
hung up on your wall
652
00:23:18,539 --> 00:23:19,372
and exactly-
653
00:23:19,372 --> 00:23:20,370
- And then you can even
take that the next level.
654
00:23:20,370 --> 00:23:22,080
You want your wife to quit nagging you
655
00:23:22,080 --> 00:23:23,580
to hang the thing on the wall.
656
00:23:25,052 --> 00:23:25,960
- Yeah.
657
00:23:25,960 --> 00:23:27,870
- Right that's the next level, right?
658
00:23:27,870 --> 00:23:28,770
Yeah my husband.
659
00:23:28,770 --> 00:23:30,000
- Yeah that's the next level.
660
00:23:30,000 --> 00:23:31,679
- Supposed to hang up all the time.
661
00:23:31,679 --> 00:23:34,200
But it's like, if you can
get to that next level
662
00:23:34,200 --> 00:23:35,460
and that's a really cool exercise
663
00:23:35,460 --> 00:23:36,780
Ryan uses that one a lot.
664
00:23:36,780 --> 00:23:38,160
I think he even got it from somewhere else
665
00:23:38,160 --> 00:23:39,810
where it's like the series of why's
666
00:23:39,810 --> 00:23:41,520
you just keep asking why?
667
00:23:41,520 --> 00:23:42,750
Oh, you want a drill, why?
668
00:23:42,750 --> 00:23:44,417
Did you want a hole?
669
00:23:44,417 --> 00:23:45,250
Like why do you want a hole?
670
00:23:46,530 --> 00:23:48,270
Like, oh, well, cause I
need to hang a picture.
671
00:23:48,270 --> 00:23:49,260
Why do you wanna hang a picture?
672
00:23:49,260 --> 00:23:50,910
Because my wife told
me to hang the picture
673
00:23:50,910 --> 00:23:53,583
or she's gonna divorce me there you go.
674
00:23:55,020 --> 00:23:57,210
Now, if I sell a picture hanging kit,
675
00:23:57,210 --> 00:23:58,200
buy the picture hanging kit
676
00:23:58,200 --> 00:23:59,250
so your wife won't divorce you
677
00:23:59,250 --> 00:24:01,300
and you can hang a picture in two seconds
678
00:24:02,430 --> 00:24:03,870
or the picture hanging kit that's so good
679
00:24:03,870 --> 00:24:06,520
your wife could hang it
herself you know what I mean?
680
00:24:07,530 --> 00:24:09,390
- Yeah like a two year old exercise like,
681
00:24:09,390 --> 00:24:11,850
why, why, why, why, why, why?
682
00:24:11,850 --> 00:24:14,460
- But it ends up uncovering
some really powerful messaging.
683
00:24:14,460 --> 00:24:15,690
The only thing you have to watch for
684
00:24:15,690 --> 00:24:18,137
on the flow side of that is
to not get too (indistinct),
685
00:24:19,050 --> 00:24:20,910
because it's like, you
don't wanna turn off
686
00:24:20,910 --> 00:24:22,920
part of your actual target market.
687
00:24:22,920 --> 00:24:24,420
You should still be niched in to
688
00:24:24,420 --> 00:24:27,180
exactly who you wanna work
with coaches and consultants.
689
00:24:27,180 --> 00:24:29,790
You might even have a
slightly narrower niche,
690
00:24:29,790 --> 00:24:31,781
coaches and consultants that are striving
691
00:24:31,781 --> 00:24:34,200
to build a community
692
00:24:34,200 --> 00:24:36,390
because that's where the
app gets really powerful.
693
00:24:36,390 --> 00:24:38,040
So when you have that community aspect,
694
00:24:38,040 --> 00:24:39,210
I'm assuming it's still good
695
00:24:39,210 --> 00:24:41,850
just for them to work one
on one with their clients.
696
00:24:41,850 --> 00:24:42,930
But from what you told me before,
697
00:24:42,930 --> 00:24:44,580
it sounds like it's really powerful.
698
00:24:44,580 --> 00:24:46,320
They're trying to build a community.
699
00:24:46,320 --> 00:24:48,000
So you've got a mastermind group
700
00:24:48,000 --> 00:24:52,440
or a group coaching cohort
or something like that,
701
00:24:52,440 --> 00:24:54,090
where it might actually make
a little bit more sense.
702
00:24:54,090 --> 00:24:57,364
So putting content out for
those specific scenarios,
703
00:24:57,364 --> 00:25:00,480
how an app can help you
grow your mastermind group
704
00:25:00,480 --> 00:25:01,500
or how an app can help you
705
00:25:01,500 --> 00:25:03,270
with your small group coaching programs,
706
00:25:03,270 --> 00:25:06,060
or you could put out a lot of
content around those things.
707
00:25:06,060 --> 00:25:07,410
They could get people
to come in and be like,
708
00:25:07,410 --> 00:25:10,060
oh, and then by the way,
apps also can help you with,
709
00:25:11,010 --> 00:25:12,410
take the quiz to see if an app
710
00:25:12,410 --> 00:25:14,463
is a good fit for your business.
711
00:25:15,720 --> 00:25:16,553
- Yeah.
712
00:25:16,553 --> 00:25:19,203
- Now it starts connecting
and making sense.
713
00:25:22,980 --> 00:25:24,930
- Interesting very cool.
714
00:25:24,930 --> 00:25:26,943
So let me ask you this you actually,
715
00:25:29,010 --> 00:25:30,930
and maybe this was a flawed thought
716
00:25:30,930 --> 00:25:31,920
that I had had before.
717
00:25:31,920 --> 00:25:35,717
So my website, just like
my digital footprint.
718
00:25:35,717 --> 00:25:39,233
So the messaging aside with it,
719
00:25:39,233 --> 00:25:40,770
I mean, it's really good.
720
00:25:40,770 --> 00:25:42,450
I'm loving everything
you're saying about it.
721
00:25:42,450 --> 00:25:45,780
I'm interested what you think as far as,
722
00:25:45,780 --> 00:25:47,430
so a lot of my website, if you click,
723
00:25:47,430 --> 00:25:49,429
I know you said you didn't
know what to click on.
724
00:25:49,429 --> 00:25:52,260
And that was kind of part of my rebuild
725
00:25:52,260 --> 00:25:53,910
of it was to kind of put out
726
00:25:53,910 --> 00:25:55,470
all of these things that I had
727
00:25:55,470 --> 00:26:00,470
built in isolated funnels into that app.
728
00:26:01,055 --> 00:26:03,900
There's a way you can
apply for my mastermind.
729
00:26:03,900 --> 00:26:06,150
There's a way you can
get an on-demand course.
730
00:26:06,150 --> 00:26:08,130
There's a DIY thing
731
00:26:08,130 --> 00:26:09,690
there's our app that you can download.
732
00:26:09,690 --> 00:26:11,250
There's all these different things.
733
00:26:11,250 --> 00:26:15,990
So do you still think a website
734
00:26:15,990 --> 00:26:19,320
should function better
to just have one outcome
735
00:26:19,320 --> 00:26:20,790
to really be a funnel?
736
00:26:20,790 --> 00:26:22,890
Like you said, a book a consult
737
00:26:22,890 --> 00:26:24,480
or is it okay for me to list
738
00:26:24,480 --> 00:26:25,890
all that stuff on there?
739
00:26:25,890 --> 00:26:27,726
- There's a difference between the website
740
00:26:27,726 --> 00:26:30,810
as a whole, and then an individual page.
741
00:26:30,810 --> 00:26:32,520
An individual page should only ever have
742
00:26:32,520 --> 00:26:34,950
one primary call to action.
743
00:26:34,950 --> 00:26:37,920
So even when you start listing
your individual services,
744
00:26:37,920 --> 00:26:39,390
you've got three different pathways.
745
00:26:39,390 --> 00:26:40,920
You have to tell them why
746
00:26:40,920 --> 00:26:42,600
if you're this person
trying to do this thing,
747
00:26:42,600 --> 00:26:44,160
here's your pathway.
748
00:26:44,160 --> 00:26:46,260
And then I think it's
always good to keep a,
749
00:26:46,260 --> 00:26:49,770
are you not sure what to click option.
750
00:26:49,770 --> 00:26:52,320
Which is usually a discovery call
751
00:26:52,320 --> 00:26:53,940
or a quiz or something like that,
752
00:26:53,940 --> 00:26:56,760
but you're repeating it
all the way down the page.
753
00:26:56,760 --> 00:26:57,750
If you check out my site,
754
00:26:57,750 --> 00:26:58,620
when you go to the homepage,
755
00:26:58,620 --> 00:26:59,640
it's like book a discovery call,
756
00:26:59,640 --> 00:27:01,500
book a discovery call,
book a discovery call.
757
00:27:01,500 --> 00:27:04,020
Here's some, if you're
one of these go here,
758
00:27:04,020 --> 00:27:05,640
but if you're not sure,
book a discovery call,
759
00:27:05,640 --> 00:27:07,200
discovery call, discovery call.
760
00:27:07,200 --> 00:27:09,030
The only other option that we give
761
00:27:09,030 --> 00:27:12,420
is at the very bottom of
the page, take the quiz.
762
00:27:12,420 --> 00:27:14,254
If you wanna discover what
type of expert you are
763
00:27:14,254 --> 00:27:16,418
and what some good next
steps are, take the quiz.
764
00:27:16,418 --> 00:27:18,540
And that's only cause they've made it
765
00:27:18,540 --> 00:27:20,070
to the bottom of the page
766
00:27:20,070 --> 00:27:22,500
and I've they're on this
action at them 10 times,
767
00:27:22,500 --> 00:27:24,180
they still haven't taken it.
768
00:27:24,180 --> 00:27:26,340
Here's another thing you can do.
769
00:27:26,340 --> 00:27:27,600
Just to try by the time
770
00:27:27,600 --> 00:27:28,887
they get to the bottom of the page.
771
00:27:28,887 --> 00:27:30,720
But if you're on an individual page,
772
00:27:30,720 --> 00:27:31,590
like your mastermind,
773
00:27:31,590 --> 00:27:33,330
you're not gonna say
book a discovery call.
774
00:27:33,330 --> 00:27:35,640
You're gonna be sign
up for the mastermind.
775
00:27:35,640 --> 00:27:37,350
If it's a course, it's
gonna be buy the course,
776
00:27:37,350 --> 00:27:39,270
but it's still gonna be one action
777
00:27:39,270 --> 00:27:41,250
all the way down that page,
778
00:27:41,250 --> 00:27:42,333
over and over again.
779
00:27:44,370 --> 00:27:45,900
- Okay that makes sense.
780
00:27:45,900 --> 00:27:47,040
That makes a lot more sense.
781
00:27:47,040 --> 00:27:49,350
- Cause I mean on your
website and the top right,
782
00:27:49,350 --> 00:27:51,990
which is your primo default call to action
783
00:27:51,990 --> 00:27:53,163
you've got to sign up.
784
00:27:54,360 --> 00:27:55,563
I don't know for what?
785
00:27:56,850 --> 00:27:57,683
- Yeah.
786
00:27:57,683 --> 00:27:58,887
- So I'm not gonna click
it cause it's like,
787
00:27:58,887 --> 00:28:00,300
I don't know what's gonna happen
788
00:28:00,300 --> 00:28:01,133
when I click that button.
789
00:28:01,133 --> 00:28:04,140
There's like a sense of dread with buttons
790
00:28:04,140 --> 00:28:07,740
for there's nothing we can't go back from,
791
00:28:07,740 --> 00:28:09,462
but there's always that moment of like
792
00:28:09,462 --> 00:28:11,673
let me go look at the rest of the page.
793
00:28:12,567 --> 00:28:14,697
Look at the rest of the
page where it's like,
794
00:28:14,697 --> 00:28:15,530
you just don't.
795
00:28:15,530 --> 00:28:17,160
I don't know what's gonna
happen when I click it.
796
00:28:17,160 --> 00:28:18,900
So I don't wanna click it.
797
00:28:18,900 --> 00:28:20,190
So to get people to click the button,
798
00:28:20,190 --> 00:28:21,240
we have to explain why.
799
00:28:21,240 --> 00:28:23,850
Sign up for the whatever,
800
00:28:23,850 --> 00:28:25,020
sign up for the mastermind.
801
00:28:25,020 --> 00:28:26,070
Join the Facebook group,
802
00:28:26,070 --> 00:28:28,959
request a consultation,
book a discovery call.
803
00:28:28,959 --> 00:28:31,380
If I click a book a discovery call button,
804
00:28:31,380 --> 00:28:33,183
I'm expecting a calendar.
805
00:28:34,680 --> 00:28:35,790
I'm pretty confident.
806
00:28:35,790 --> 00:28:36,930
There's a calendar on the other side
807
00:28:36,930 --> 00:28:38,180
of book a discovery call.
808
00:28:40,140 --> 00:28:41,730
But sign up could be anything
809
00:28:41,730 --> 00:28:43,080
am I about to have to pay you money?
810
00:28:43,080 --> 00:28:45,360
Am I about to sign up
for a 12 month program
811
00:28:45,360 --> 00:28:47,160
at like $5,000 a month?
812
00:28:47,160 --> 00:28:49,620
Or am I signing up for your newsletter?
813
00:28:49,620 --> 00:28:50,970
I don't know what that is.
814
00:28:50,970 --> 00:28:52,770
So clarity on that button
815
00:28:52,770 --> 00:28:54,720
and making sure that we make it clear
816
00:28:54,720 --> 00:28:55,860
all the way down the page.
817
00:28:55,860 --> 00:28:58,350
Cause just your homepage
we've got sign up,
818
00:28:58,350 --> 00:28:59,340
start the quiz.
819
00:28:59,340 --> 00:29:00,870
But what the quiz is,
820
00:29:00,870 --> 00:29:03,330
is kind of buried in what
the rest of the header.
821
00:29:03,330 --> 00:29:05,010
So it's like if I just see start quiz,
822
00:29:05,010 --> 00:29:06,900
I'm like quiz for what?
823
00:29:06,900 --> 00:29:10,890
Hang on and then I have
to back up and go up
824
00:29:10,890 --> 00:29:13,710
and then we've got, get
a blueprint join here
825
00:29:13,710 --> 00:29:14,760
for, I don't know what.
826
00:29:14,760 --> 00:29:16,770
Apply today listen on Spotify.
827
00:29:16,770 --> 00:29:18,390
So sponsor you by listening on Spotify,
828
00:29:18,390 --> 00:29:21,720
request a call, check it out or eight
829
00:29:21,720 --> 00:29:23,733
submit your app idea nine,
830
00:29:24,750 --> 00:29:26,700
that one's repeated again.
831
00:29:26,700 --> 00:29:29,678
Portfolio 10, request a call 11.
832
00:29:29,678 --> 00:29:31,650
Let's create amazing things together.
833
00:29:31,650 --> 00:29:33,660
Start today, I don't
know what that would do.
834
00:29:33,660 --> 00:29:36,300
So there's 12 calls to
action on your homepage.
835
00:29:36,300 --> 00:29:37,410
- Nice.
836
00:29:37,410 --> 00:29:38,654
It's way too many.
837
00:29:38,654 --> 00:29:40,860
- See when you count 'em like that
838
00:29:40,860 --> 00:29:42,390
everybody says that's way too many
839
00:29:42,390 --> 00:29:43,957
but when you're building it,
840
00:29:43,957 --> 00:29:45,180
it makes perfect sense.
841
00:29:45,180 --> 00:29:47,492
- Yeah and that's true I mean
842
00:29:47,492 --> 00:29:49,260
that was kind of the
843
00:29:49,260 --> 00:29:51,090
school of thought I had subscribed to,
844
00:29:51,090 --> 00:29:54,000
but I definitely, I see
someone like you pointed out
845
00:29:54,000 --> 00:29:56,354
I'm like, okay yeah, I
definitely messed that one up.
846
00:29:56,354 --> 00:29:57,360
But that's okay
847
00:29:57,360 --> 00:30:00,300
but that's always been
an Achilles heel of mine
848
00:30:00,300 --> 00:30:01,683
also has been copy.
849
00:30:02,850 --> 00:30:04,620
That's just always been something
850
00:30:04,620 --> 00:30:06,180
I feel like a lot of
people struggle with too
851
00:30:06,180 --> 00:30:10,050
is just find when I hear you talk,
852
00:30:10,050 --> 00:30:13,320
I'm like, yeah, you got the right words.
853
00:30:13,320 --> 00:30:14,970
Why can't I think of that stuff?
854
00:30:14,970 --> 00:30:16,292
You know what I mean?
855
00:30:16,292 --> 00:30:19,200
So do you have any tips
856
00:30:19,200 --> 00:30:21,914
or strategies or helpful things for,
857
00:30:21,914 --> 00:30:24,180
I feel like I'm the interviewer now,
858
00:30:24,180 --> 00:30:27,300
but for copy as far as all that goes.
859
00:30:27,300 --> 00:30:28,740
- Well I mean, if you notice,
860
00:30:28,740 --> 00:30:30,030
I didn't give it to you.
861
00:30:30,030 --> 00:30:32,580
So the little bit of copy that
862
00:30:32,580 --> 00:30:34,260
we've come up with on this call,
863
00:30:34,260 --> 00:30:37,560
you gave it to me, it's in your head.
864
00:30:37,560 --> 00:30:39,060
I pulled it out I asked questions,
865
00:30:39,060 --> 00:30:44,060
but you explained to me what
apps do for your customers
866
00:30:45,480 --> 00:30:47,310
and how it helps them
and how it benefits them.
867
00:30:47,310 --> 00:30:49,020
So all the copy is in your head.
868
00:30:49,020 --> 00:30:50,674
You just need to explain it as simply
869
00:30:50,674 --> 00:30:52,860
as what you just explained it to me.
870
00:30:52,860 --> 00:30:54,240
So one of the coolest
things that you can do,
871
00:30:54,240 --> 00:30:55,590
especially in a world of Zoom,
872
00:30:55,590 --> 00:30:57,450
Zoom made our lives so much easier
873
00:30:57,450 --> 00:30:59,880
when it comes to
copywriting or our own copy,
874
00:30:59,880 --> 00:31:02,520
go back and look at your
meetings with clients,
875
00:31:02,520 --> 00:31:04,110
go watch your own recordings,
876
00:31:04,110 --> 00:31:06,690
go see what came out of your own mouth.
877
00:31:06,690 --> 00:31:09,300
Go look at the questions
that you got asked
878
00:31:09,300 --> 00:31:10,560
and how you answered the questions
879
00:31:10,560 --> 00:31:13,563
and the moment when the client went, huh?
880
00:31:14,790 --> 00:31:15,623
That's what you're looking for.
881
00:31:15,623 --> 00:31:17,760
You're looking for
whatever you were saying
882
00:31:17,760 --> 00:31:20,643
around that moment where
you saw that client go.
883
00:31:21,810 --> 00:31:25,560
I like it cause we all we know right?
884
00:31:25,560 --> 00:31:26,490
When you're doing sales,
885
00:31:26,490 --> 00:31:28,530
we know when we've got the client.
886
00:31:28,530 --> 00:31:29,790
We know when it's clicked
887
00:31:29,790 --> 00:31:31,650
we know when we've connected it properly,
888
00:31:31,650 --> 00:31:34,650
we know, we know you've seen it.
889
00:31:34,650 --> 00:31:35,483
And when you can go back
890
00:31:35,483 --> 00:31:36,390
and watch your own recordings
891
00:31:36,390 --> 00:31:37,593
and look at that happen,
892
00:31:39,270 --> 00:31:40,770
then you start getting your messaging.
893
00:31:40,770 --> 00:31:42,060
Something that you said in that moment
894
00:31:42,060 --> 00:31:43,660
and the way you said it clicked.
895
00:31:44,910 --> 00:31:46,680
And then you can go compile a list
896
00:31:46,680 --> 00:31:48,060
of all the questions that you get
897
00:31:48,060 --> 00:31:50,310
asked and turn that into an FAQ section,
898
00:31:50,310 --> 00:31:52,710
which is great for objection handling
899
00:31:52,710 --> 00:31:54,030
across your entire website.
900
00:31:54,030 --> 00:31:57,300
You need some form of
way to handle objections
901
00:31:57,300 --> 00:31:58,620
and FAQs are great.
902
00:31:58,620 --> 00:31:59,730
How much does it cost?
903
00:31:59,730 --> 00:32:00,600
How long does it take?
904
00:32:00,600 --> 00:32:02,010
Don't be afraid to answer those questions,
905
00:32:02,010 --> 00:32:03,540
even if it's a range.
906
00:32:03,540 --> 00:32:05,490
And even if the answer is, it depends
907
00:32:05,490 --> 00:32:07,080
so it depends on what?
908
00:32:07,080 --> 00:32:09,930
Apps could be anywhere from X to X
909
00:32:09,930 --> 00:32:11,610
and it can be a big range.
910
00:32:11,610 --> 00:32:12,510
I mean it could be like,
911
00:32:12,510 --> 00:32:16,461
oh it could be anywhere
from a $1000, to $10,000,
912
00:32:16,461 --> 00:32:20,250
depending on if you just want like this
913
00:32:20,250 --> 00:32:21,516
or you want.
914
00:32:21,516 --> 00:32:23,310
And now you've also gotten a chance
915
00:32:23,310 --> 00:32:25,260
to explain everything
that can go in an app
916
00:32:25,260 --> 00:32:26,790
without listing it all on a boring
917
00:32:26,790 --> 00:32:29,130
here's everything that
can go in an app section.
918
00:32:29,130 --> 00:32:30,780
You've connected it to a question
919
00:32:31,800 --> 00:32:32,973
that they care about.
920
00:32:34,410 --> 00:32:36,330
That's one of the simplest tricks.
921
00:32:36,330 --> 00:32:38,580
When it comes to actually
building out your website pages.
922
00:32:38,580 --> 00:32:43,399
I love "Marketing Made
Simple" from Donald Miller.
923
00:32:43,399 --> 00:32:46,530
It literally gives you a blueprint.
924
00:32:46,530 --> 00:32:47,760
You can either do it in the
925
00:32:47,760 --> 00:32:49,470
business made simple course that he's got
926
00:32:49,470 --> 00:32:51,900
and business made simple university online
927
00:32:51,900 --> 00:32:53,250
it's like 300 bucks a year.
928
00:32:53,250 --> 00:32:55,560
There's a course in like a PDF workbook
929
00:32:55,560 --> 00:32:56,610
that you can go through,
930
00:32:56,610 --> 00:32:58,714
but it literally breaks
down section by section,
931
00:32:58,714 --> 00:33:01,800
by section on a website what they're for.
932
00:33:01,800 --> 00:33:02,820
Like the hero section,
933
00:33:02,820 --> 00:33:03,900
the top part of your page
934
00:33:03,900 --> 00:33:07,110
the very first little chunk has to say
935
00:33:07,110 --> 00:33:08,880
it has to pass the grunt test.
936
00:33:08,880 --> 00:33:10,008
What is it?
937
00:33:10,008 --> 00:33:10,841
How does it make my life better?
938
00:33:10,841 --> 00:33:11,674
How do I get it?
939
00:33:12,870 --> 00:33:14,820
So what is an app?
940
00:33:14,820 --> 00:33:15,990
I think most people know what it is,
941
00:33:15,990 --> 00:33:17,400
but you could say it really quickly.
942
00:33:17,400 --> 00:33:20,130
You do mobile app development
for coaches and consultants.
943
00:33:20,130 --> 00:33:22,410
That's what it is, that's what you do.
944
00:33:22,410 --> 00:33:23,700
And you say, how does
it make my life better
945
00:33:23,700 --> 00:33:25,830
so that you can connect with your clients
946
00:33:25,830 --> 00:33:27,870
in one spot without having to bounce
947
00:33:27,870 --> 00:33:29,520
between multiple different applications
948
00:33:29,520 --> 00:33:33,780
and create a much better
experience for your clients.
949
00:33:33,780 --> 00:33:35,250
Oh, okay that's cool.
950
00:33:35,250 --> 00:33:37,150
How do I get it book a discovery call.
951
00:33:38,460 --> 00:33:39,867
Let's talk about your specific scenario
952
00:33:39,867 --> 00:33:41,700
and what we can offer you
953
00:33:41,700 --> 00:33:43,550
that would give you the best outcome.
954
00:33:44,820 --> 00:33:47,073
Like boom, Grunt test done, good to go.
955
00:33:48,630 --> 00:33:51,420
And he does that for each little section.
956
00:33:51,420 --> 00:33:54,240
So between your own words
957
00:33:54,240 --> 00:33:55,440
that you've said to people that
958
00:33:55,440 --> 00:33:57,870
bought your stuff and that blueprint,
959
00:33:57,870 --> 00:33:59,020
you can do it yourself.
960
00:34:01,060 --> 00:34:03,510
And of course, you can
hire me to do it for you
961
00:34:03,510 --> 00:34:05,550
cause shameless plug.
962
00:34:05,550 --> 00:34:08,973
But yeah, that's the DIY option.
963
00:34:10,948 --> 00:34:13,848
- I'm very glad we decided to
go with the coaching option,
964
00:34:16,081 --> 00:34:17,940
cause this has been really, really fun.
965
00:34:17,940 --> 00:34:19,473
This is really good stuff.
966
00:34:22,980 --> 00:34:24,780
I love talking about stuff like this.
967
00:34:24,780 --> 00:34:26,280
It's just real,
968
00:34:26,280 --> 00:34:27,750
we could be on it for hours.
969
00:34:27,750 --> 00:34:29,133
- Oh yeah easy.
970
00:34:30,118 --> 00:34:32,770
- Thank you so much, this is really cool.
971
00:34:32,770 --> 00:34:34,170
- Well, is there anything else
972
00:34:34,170 --> 00:34:35,682
that I can help you with?
973
00:34:35,682 --> 00:34:36,660
I know we've been going
for about 30 minutes or so.
974
00:34:36,660 --> 00:34:37,620
I'm happy to go longer,
975
00:34:37,620 --> 00:34:41,250
but is there anything specific
that you'd like to ask
976
00:34:41,250 --> 00:34:42,350
or get some help with?
977
00:34:45,810 --> 00:34:48,053
- No, I don't think so.
978
00:34:48,053 --> 00:34:50,640
I guess the other piece of my business
979
00:34:50,640 --> 00:34:53,280
that maybe we can just make
this a little quicker one
980
00:34:53,280 --> 00:34:54,420
or something but
981
00:34:54,420 --> 00:34:55,530
I don't wanna open up another
982
00:34:55,530 --> 00:34:57,230
30 minute can of worm or anything.
983
00:34:58,440 --> 00:35:02,910
So a big piece of where I've
been getting tripped up lately
984
00:35:02,910 --> 00:35:04,110
has been in fulfillment,
985
00:35:05,190 --> 00:35:10,190
has been in almost having
too much work to go around
986
00:35:11,250 --> 00:35:16,023
and not wanting to outsource,
987
00:35:19,031 --> 00:35:22,057
not feeling like I can
afford to outsource.
988
00:35:24,240 --> 00:35:26,457
So do you have any experience or any,
989
00:35:26,457 --> 00:35:30,010
any awesome wisdom that you
can drop inside of there
990
00:35:31,110 --> 00:35:34,920
as far as what you tell
people or how that all works?
991
00:35:34,920 --> 00:35:36,690
- The easiest thing to do for most people,
992
00:35:36,690 --> 00:35:38,850
if you haven't outsourced or hired before
993
00:35:38,850 --> 00:35:42,360
is to start dealing with your
processes in your systems.
994
00:35:42,360 --> 00:35:44,160
So start taking everything that you do
995
00:35:44,160 --> 00:35:46,060
and just keeping a notepad besides you
996
00:35:46,060 --> 00:35:49,320
and saying, okay, I'm
sitting down to do this task.
997
00:35:49,320 --> 00:35:51,960
I'm gonna document what it
took me to do this task.
998
00:35:51,960 --> 00:35:52,793
And there's like,
999
00:35:52,793 --> 00:35:54,060
there's lots of fancy
tools that you can use.
1000
00:35:54,060 --> 00:35:55,770
You can use a Loom
video, you can whatever.
1001
00:35:55,770 --> 00:35:59,520
But the gist of it is just
to get down your steps
1002
00:35:59,520 --> 00:36:01,860
and start really becoming aware
1003
00:36:01,860 --> 00:36:03,780
of where the repetition is.
1004
00:36:03,780 --> 00:36:04,800
Cause like you don't necessarily
1005
00:36:04,800 --> 00:36:06,660
have to outsource the big stuff to people.
1006
00:36:06,660 --> 00:36:09,360
You can get a VA for really cheaply,
1007
00:36:09,360 --> 00:36:12,134
even an overseas VA to start helping you
1008
00:36:12,134 --> 00:36:14,070
with the very tiny bits and pieces.
1009
00:36:14,070 --> 00:36:15,604
Maybe there're only facilitating 20%
1010
00:36:15,604 --> 00:36:18,150
of what it takes to fulfill something,
1011
00:36:18,150 --> 00:36:20,445
but that's 20% you're
not having to do anymore.
1012
00:36:20,445 --> 00:36:22,260
And you can outsource those tasks
1013
00:36:22,260 --> 00:36:23,880
at a much cheaper rate than you can
1014
00:36:23,880 --> 00:36:25,950
at getting a developer
or getting somebody else.
1015
00:36:25,950 --> 00:36:28,770
But it starts building up that muscle
1016
00:36:28,770 --> 00:36:30,450
because when we start hiring
1017
00:36:30,450 --> 00:36:33,120
either outsource staff or internal staff,
1018
00:36:33,120 --> 00:36:35,880
the biggest thing that trips
everybody up is processes
1019
00:36:35,880 --> 00:36:38,970
because it's like to
you, it's so intuitive.
1020
00:36:38,970 --> 00:36:40,830
You don't really have to
think about it anymore.
1021
00:36:40,830 --> 00:36:41,940
You might have some checklists
1022
00:36:41,940 --> 00:36:43,350
and stuff for things that you know,
1023
00:36:43,350 --> 00:36:45,000
keep forgetting to do a step
1024
00:36:45,000 --> 00:36:46,920
and it keeps coming back to bite you.
1025
00:36:46,920 --> 00:36:49,005
So you may have started
making little checklists,
1026
00:36:49,005 --> 00:36:51,600
but not something that's robust enough
1027
00:36:51,600 --> 00:36:52,710
that you could hand it to someone else
1028
00:36:52,710 --> 00:36:54,783
and say, hey, can you help me with this?
1029
00:36:54,783 --> 00:36:56,715
You can even get high school kids
1030
00:36:56,715 --> 00:36:58,590
and college kids that are
trying to learn app development.
1031
00:36:58,590 --> 00:37:00,450
Cause there's a lot of them
1032
00:37:00,450 --> 00:37:02,760
to come help you with
some of these little tasks
1033
00:37:02,760 --> 00:37:04,950
for next to nothing or as an intern,
1034
00:37:04,950 --> 00:37:07,590
even like it's crazy what's possible.
1035
00:37:07,590 --> 00:37:08,423
So hiring people,
1036
00:37:08,423 --> 00:37:10,200
I'm not saying that you
should underpay people
1037
00:37:10,200 --> 00:37:11,820
cause that's not the goal.
1038
00:37:11,820 --> 00:37:13,830
You probably need to increase your prices
1039
00:37:13,830 --> 00:37:17,310
cause everybody needs to increase
their prices ever always.
1040
00:37:17,310 --> 00:37:18,810
I don't think I ever talk to anybody
1041
00:37:18,810 --> 00:37:20,730
who's pricing where they should be
1042
00:37:20,730 --> 00:37:23,940
because you have to do spend
money and time on marketing.
1043
00:37:23,940 --> 00:37:25,140
You're gonna have to hire people.
1044
00:37:25,140 --> 00:37:27,360
That's gonna involve time
spent managing people.
1045
00:37:27,360 --> 00:37:29,234
That's gonna involve time spent
1046
00:37:29,234 --> 00:37:31,770
if you're hiring actual internal people,
1047
00:37:31,770 --> 00:37:33,210
you're gonna have benefits administration.
1048
00:37:33,210 --> 00:37:34,560
You're gonna have payroll costs.
1049
00:37:34,560 --> 00:37:37,410
You're gonna have paid vacations.
1050
00:37:37,410 --> 00:37:40,440
So it's like, you're
gonna have to charge more.
1051
00:37:40,440 --> 00:37:42,420
So it's good to start working up to that.
1052
00:37:42,420 --> 00:37:44,070
But the processes,
1053
00:37:44,070 --> 00:37:45,990
processes are where everybody falls apart.
1054
00:37:45,990 --> 00:37:47,010
Cause they always hire people.
1055
00:37:47,010 --> 00:37:49,290
Like I just keep hiring
people who just don't get it.
1056
00:37:49,290 --> 00:37:51,690
They don't understand,
I'm like they don't care.
1057
00:37:52,710 --> 00:37:54,780
It's great if you can create a culture
1058
00:37:54,780 --> 00:37:56,820
where everybody's just as
excited about your business
1059
00:37:56,820 --> 00:37:58,050
and the result you're
getting for your clients,
1060
00:37:58,050 --> 00:37:59,820
where you are as you are.
1061
00:37:59,820 --> 00:38:01,770
That's great, that's the goal.
1062
00:38:01,770 --> 00:38:03,510
That's not reality, most of the time.
1063
00:38:03,510 --> 00:38:06,390
Most people are there
cause money equals food
1064
00:38:06,390 --> 00:38:07,743
and people like to eat.
1065
00:38:09,240 --> 00:38:10,073
They're working for you
1066
00:38:10,073 --> 00:38:11,340
because they want to eat.
1067
00:38:11,340 --> 00:38:13,133
They don't care that much.
1068
00:38:13,133 --> 00:38:15,240
I mean, that sounds really rough,
1069
00:38:15,240 --> 00:38:17,160
but you have to think about it that way
1070
00:38:17,160 --> 00:38:18,990
in terms of the processes have to be easy
1071
00:38:18,990 --> 00:38:19,983
for them to follow.
1072
00:38:21,240 --> 00:38:22,140
Does that help?
1073
00:38:22,140 --> 00:38:24,340
I felt like I was a
little bit of a soapbox.
1074
00:38:25,260 --> 00:38:26,670
- No it does.
1075
00:38:26,670 --> 00:38:30,540
I had done a lot of that before.
1076
00:38:30,540 --> 00:38:33,810
I guess I did start developing that muscle
1077
00:38:33,810 --> 00:38:35,010
and then I stopped.
1078
00:38:35,010 --> 00:38:36,567
So because I-
1079
00:38:37,784 --> 00:38:38,617
- It's really hard.
1080
00:38:38,617 --> 00:38:43,617
- Yeah well, because I got
caught up in priorities.
1081
00:38:44,280 --> 00:38:47,250
I was like, well I just need to get this.
1082
00:38:47,250 --> 00:38:48,300
I'll just get this done.
1083
00:38:48,300 --> 00:38:49,650
I'll do, I'll just figure this out.
1084
00:38:49,650 --> 00:38:53,100
I'll just do it and set that aside.
1085
00:38:53,100 --> 00:38:56,010
And I could really kick
myself for doing that.
1086
00:38:56,010 --> 00:38:57,060
You know what I mean?
1087
00:38:58,200 --> 00:38:59,580
But no that's really good
1088
00:38:59,580 --> 00:39:01,137
I've always kind of known that.
1089
00:39:01,137 --> 00:39:05,790
And I know, I see it
in a lot of businesses.
1090
00:39:05,790 --> 00:39:08,700
A lot of people I work with
too is they have so much,
1091
00:39:08,700 --> 00:39:12,270
so many of those processes
1092
00:39:12,270 --> 00:39:13,410
and systems in their head
1093
00:39:13,410 --> 00:39:14,670
and that's what scares me too
1094
00:39:14,670 --> 00:39:17,580
is if something happened to me like,
1095
00:39:17,580 --> 00:39:19,587
no one would even know how to step in
1096
00:39:19,587 --> 00:39:20,760
and do all this stuff.
1097
00:39:20,760 --> 00:39:22,080
So I'm like, oh gosh,
1098
00:39:22,080 --> 00:39:23,220
I really need to figure this out.
1099
00:39:23,220 --> 00:39:24,518
So no that was helpful-
1100
00:39:24,518 --> 00:39:26,130
- We started using a tool called Guru
1101
00:39:26,130 --> 00:39:29,820
it's at getguru.com and
that helped us a lot.
1102
00:39:29,820 --> 00:39:31,380
Like for me, it was so easy to use
1103
00:39:31,380 --> 00:39:32,880
and the team loved it.
1104
00:39:32,880 --> 00:39:35,160
So it's like, that was
another tricky part that I had
1105
00:39:35,160 --> 00:39:37,170
is every time I tried to
do process documentation,
1106
00:39:37,170 --> 00:39:40,440
my team didn't the way that
I did process documentation.
1107
00:39:40,440 --> 00:39:41,700
It was too hard to find.
1108
00:39:41,700 --> 00:39:43,830
It was too tricky to get organized.
1109
00:39:43,830 --> 00:39:46,320
It was and it's literally what Guru does,
1110
00:39:46,320 --> 00:39:47,643
but it's so easy for me.
1111
00:39:47,643 --> 00:39:50,010
I just have it pinned to
the bottom of my computer.
1112
00:39:50,010 --> 00:39:51,450
And every time I'm doing something new
1113
00:39:51,450 --> 00:39:53,220
or I'm trying to get a
new process off of me
1114
00:39:53,220 --> 00:39:55,110
and onto somebody on my team,
1115
00:39:55,110 --> 00:39:57,120
just pop it up, type it out
1116
00:39:57,120 --> 00:39:58,350
and then they can search it.
1117
00:39:58,350 --> 00:40:01,440
It's tagged, it's organized, it's sorted.
1118
00:40:01,440 --> 00:40:04,230
They, we even put our entire
company handbook in there
1119
00:40:04,230 --> 00:40:06,810
and it connects with
everything we're in Slack
1120
00:40:06,810 --> 00:40:09,036
and I can just be /guru, holiday schedule.
1121
00:40:09,036 --> 00:40:13,350
Here you go like, are
we open on Memorial day?
1122
00:40:13,350 --> 00:40:15,540
Guru holiday schedule.
1123
00:40:15,540 --> 00:40:18,210
And I don't have to, I don't know, go look
1124
00:40:18,210 --> 00:40:19,083
I gave it to you.
1125
00:40:21,690 --> 00:40:23,346
But that made it really easy.
1126
00:40:23,346 --> 00:40:26,400
It was intuitive for me
to get it outta my head,
1127
00:40:26,400 --> 00:40:28,950
but the team also loved it.
1128
00:40:28,950 --> 00:40:31,530
So that could be a cool
little just tech tip
1129
00:40:31,530 --> 00:40:32,868
to start working with.
1130
00:40:32,868 --> 00:40:33,701
- Cool.
1131
00:40:33,701 --> 00:40:34,890
- And you can share it with
them on different levels.
1132
00:40:34,890 --> 00:40:37,140
So if you've just got a VA
1133
00:40:37,140 --> 00:40:38,850
helping you with a specific project
1134
00:40:38,850 --> 00:40:40,620
or something like that.
1135
00:40:40,620 --> 00:40:42,300
VAs are multi-talented nowadays,
1136
00:40:42,300 --> 00:40:44,490
they're not just a check
your email kind of thing.
1137
00:40:44,490 --> 00:40:46,410
You can VAs can do pretty much anything
1138
00:40:46,410 --> 00:40:48,570
that you give them a checklist to do
1139
00:40:48,570 --> 00:40:49,620
most of them nowadays.
1140
00:40:49,620 --> 00:40:52,560
If you've got it detailed
out in a checklist,
1141
00:40:52,560 --> 00:40:55,800
it's pretty easy to bring
someone else into work with you.
1142
00:40:55,800 --> 00:40:57,393
- Yeah, for sure.
1143
00:41:00,030 --> 00:41:02,133
Well, thank you this has been really cool.
1144
00:41:03,420 --> 00:41:05,790
Especially the messaging piece that was,
1145
00:41:05,790 --> 00:41:10,320
it's always good to hash
this stuff out again,
1146
00:41:10,320 --> 00:41:11,940
like you said, it's so easy to do it
1147
00:41:11,940 --> 00:41:13,020
inside of somebody else's,
1148
00:41:13,020 --> 00:41:15,720
it's hard to do it inside of your own.
1149
00:41:15,720 --> 00:41:17,615
- And it can be helpful if
you got a really good client,
1150
00:41:17,615 --> 00:41:19,200
bring them in.
1151
00:41:19,200 --> 00:41:21,017
I mean, that was one of the
1152
00:41:21,017 --> 00:41:22,080
coolest things I did for mine.
1153
00:41:22,080 --> 00:41:24,480
That before after grid that
I was telling you about,
1154
00:41:24,480 --> 00:41:26,100
I actually got one of my favorite clients
1155
00:41:26,100 --> 00:41:28,000
to sit down and fill that out with me.
1156
00:41:29,040 --> 00:41:31,560
And that influenced a lot of my messaging
1157
00:41:31,560 --> 00:41:32,910
because she was able to tell me
1158
00:41:32,910 --> 00:41:34,380
where she got the value
1159
00:41:34,380 --> 00:41:36,695
and how she felt about the transformation
1160
00:41:36,695 --> 00:41:39,570
and how I got words and language from her
1161
00:41:39,570 --> 00:41:41,790
that I never would've
thought of on my own.
1162
00:41:41,790 --> 00:41:42,930
So it's like if you've got a client
1163
00:41:42,930 --> 00:41:45,660
that you just really got on with
1164
00:41:45,660 --> 00:41:46,770
and you don't really have a problem
1165
00:41:46,770 --> 00:41:47,640
going to them and saying,
1166
00:41:47,640 --> 00:41:49,230
hey, I'm trying to work on
growing my own business.
1167
00:41:49,230 --> 00:41:50,220
Can you help me with something?
1168
00:41:50,220 --> 00:41:52,560
Can you get on call
with me for 30 minutes?
1169
00:41:52,560 --> 00:41:54,120
And you pull that little
before after grid up
1170
00:41:54,120 --> 00:41:56,340
and you just walk through it together.
1171
00:41:56,340 --> 00:41:57,780
Some of the messaging that you need,
1172
00:41:57,780 --> 00:41:59,113
they're gonna give you things
1173
00:41:59,113 --> 00:42:00,443
that you never would've thought of.
1174
00:42:02,130 --> 00:42:03,730
- Yeah, that sounds pretty cool.
1175
00:42:05,760 --> 00:42:07,920
- Yeah thank you so much for
coming on and doing this.
1176
00:42:07,920 --> 00:42:09,000
This has been so much fun
1177
00:42:09,000 --> 00:42:10,850
this has exciting I hope it's helped.
1178
00:42:13,320 --> 00:42:14,343
- Thankful I am.
1179
00:42:16,440 --> 00:42:18,720
I had to do one more Yoda voice
1180
00:42:18,720 --> 00:42:22,126
just because it went over
so well the first time.
1181
00:42:22,126 --> 00:42:23,085
- I love it.
1182
00:42:23,085 --> 00:42:24,132
- No thank you.
1183
00:42:24,132 --> 00:42:25,410
I really appreciate you having me on.
1184
00:42:25,410 --> 00:42:27,360
I'm glad I didn't chicken out
1185
00:42:27,360 --> 00:42:30,270
and went for the coaching session so.
1186
00:42:30,270 --> 00:42:31,140
- I'm glad you didn't either.
1187
00:42:31,140 --> 00:42:32,100
Cause I think it's really cool
1188
00:42:32,100 --> 00:42:33,240
cause we've got a lot of coaches
1189
00:42:33,240 --> 00:42:34,590
and consultants in our audience.
1190
00:42:34,590 --> 00:42:37,110
So I think learning more
about mobile apps too
1191
00:42:37,110 --> 00:42:39,150
as well was really helpful for them.
1192
00:42:39,150 --> 00:42:40,740
The website may be confusing guys,
1193
00:42:40,740 --> 00:42:42,870
but it's at dappermobileapps.com
1194
00:42:42,870 --> 00:42:45,450
and there is one of the
multitude of buttons on there
1195
00:42:45,450 --> 00:42:48,630
that will let you talk
Dan and get some help.
1196
00:42:48,630 --> 00:42:50,100
So don't let some of the confusion
1197
00:42:50,100 --> 00:42:51,750
we talked about today stop you
1198
00:42:51,750 --> 00:42:53,370
cause I'm really excited.
1199
00:42:53,370 --> 00:42:55,290
I think the apps thing is really cool.
1200
00:42:55,290 --> 00:42:57,448
I can see where that would solve
1201
00:42:57,448 --> 00:42:59,460
so many problems that
so many coaches have.
1202
00:42:59,460 --> 00:43:02,160
And I mean having access to your coach
1203
00:43:02,160 --> 00:43:04,623
with like a button on your phone,
1204
00:43:05,490 --> 00:43:08,490
like, ooh, I love and for
the coaches that are like,
1205
00:43:08,490 --> 00:43:10,457
I don't want people to get that
1206
00:43:10,457 --> 00:43:11,290
easy of access to me, holy crap.
1207
00:43:11,290 --> 00:43:13,590
They can have easy
access to your assistant
1208
00:43:13,590 --> 00:43:15,540
who is monitoring the things in your app.
1209
00:43:15,540 --> 00:43:17,940
It will tell you if you
need to pay attention.
1210
00:43:17,940 --> 00:43:20,400
That works too so I'm really excited.
1211
00:43:20,400 --> 00:43:22,200
I love that we get to share
that with our audience
1212
00:43:22,200 --> 00:43:23,520
and help you along the way.
1213
00:43:23,520 --> 00:43:25,080
But I think that was really cool.
1214
00:43:25,080 --> 00:43:26,373
So thank you so much.
1215
00:43:27,900 --> 00:43:28,733
- Thank you.
1216
00:43:28,733 --> 00:43:29,760
And hopefully by the time this airs
1217
00:43:29,760 --> 00:43:31,200
we'll have updated the website,
1218
00:43:31,200 --> 00:43:32,033
so it'll be better.
1219
00:43:32,033 --> 00:43:34,530
So that I'll make that my mission.
1220
00:43:34,530 --> 00:43:35,820
- I'm gonna have to go stalk it
1221
00:43:35,820 --> 00:43:37,980
you'll have to let me know.
1222
00:43:37,980 --> 00:43:40,702
- That's fine, thank you again, Christine
1223
00:43:40,702 --> 00:43:41,535
I really appreciate it.
1224
00:43:41,535 --> 00:43:43,935
- Definitely thank you
until next time guys bye.
1225
00:43:46,782 --> 00:43:49,365
(upbeat music)
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