050 — This Father-Son Duo Went From a Startup to a Multimillion Dollar Sock Empire in Five Years

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- Hey, busy business people.

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I am here today

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with a couple of
entrepreneurs taking action

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John and Mark Cronin.

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This dynamic father

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son duo went from a bootstrap startup

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to a multimillion dollar
sock empire in five years.

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And I'm getting scoop
today on how they did it.

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So stay tuned.

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(upbeat music)

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Hey guys.

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Welcome to the show in five years, right?

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Like going from boot
strapped to multimillion.

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I think there was like 88
locations from what I was seeing.

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How?

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- Yeah. Well 88 different countries.

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- 88 different countries.

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There we go.

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- Well, Christina, thank
you for having us on.

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- Thank you so much.

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I really appreciate you.

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- We're really happy to be here.

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- Thank you

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- So happy to have you guys, like

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I'm excited to hear about
the story you don't hear

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about that kind of business growth.

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Very often.

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- We've been very fortunate and yes

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the business grew rapidly,

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but don't let anybody fool
you we've had our failures.

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They've been ups and downs.

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We got the scars to prove it.

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- I have scars.

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- That of course every
entrepreneur will get.

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Right?

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- Right.

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So we'll be glad to kinda
walk you through and tell

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share what motivates us.

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We want to be an open book.

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You've got a great
audience of entrepreneurs.

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That's our tribe.

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Particularly those that
wanna make a difference.

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That want to have an impact.

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That's really what we are trying to do.

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And we relate to folks
that are doing the same.

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- Well, let's talk about that a little bit

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in terms of like having an impact.

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I know there's several
different things that you do

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from like donations to hiring practices

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to how you've structured your business.

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Like, talk about how you're getting

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the warm fuzzies back outta your business.

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- Well, I think every
organization, you gotta know

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what you are about.

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You gotta know what your purpose is.

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What's that impact you're trying to have?

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And for us,

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we sum it up in two words,

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what's our mission now?

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- Spreading happiness dad.

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- Spreading happiness,
and everything we do

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comes down to that.

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And what do you say are
the keys to happiness?

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- It's gratitude and do for others.

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- Gratitude, do for others that guides us.

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But we also have fleshed

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out five pillars that define what we mean

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when we say we're spreading happiness.

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You wanna talk about the pillars?

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Do you want us to do that?

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We can do that.

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- Yeah. Yeah.

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- So what's the first

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- One. First one is spreading and hope.

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Second one is give back.

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The third one is fun
product, you can love.

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Three.

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- Now you're up to fourth

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- Four. I'm sorry.

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- You're getting lost here pal.

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- Four. We have make it personal.

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Five are make it great place to work.

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- So, you know, you talk
about warm and fuzzies

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you know, we have to know what matters.

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What matters for our organization
and what matters for us.

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If you're an entrepreneur out there

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and you're starting an
organization, you know,

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I liken it to the big bang theory

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not the TV show, the actual
scientific theory, right?

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When you start with just a little spec

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and that spec might be the
founder or an, our case

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two people, where it
might be your first team

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and everything might be in
your head at that point.

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But as you expand, you're
gonna add other people.

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You're going to add more stuff.

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You're gonna reach more
people and you have to

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be really clear on what
matters, 'cause if you're not

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then everything's just
gonna tumble off into space.

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So, you know, this has to be

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it has to be what you really believe.

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We get asked a lot, right?

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What the one key?

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What's the one thing I would
start, you know, if I'm,

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you know, what, what should
I do to start a business?

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And, and you know,

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the first thing I would
do is I would kidnap John.

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- Really?

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I would have John as my partner.

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- (laughing)

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- But beyond that it's to believe.

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It's to know what you are about
and really believe in that.

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Not just be words.

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So if we come back, you know,

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our fifth pillar is making
this a great place to work.

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That's really important.

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If we are gonna spread
happiness amongst our customers

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and in our community,
we have to start here.

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Our colleagues have to be happy.

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And there's lots of evidence out there.

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And I could, you know,
share books with you,

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The Happiness Project, that have the data,

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that happy employees are more productive

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and they're greater retention.

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It's gonna be a better place.

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So that's really important to us.

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And we think hard and work
about that and work at it.

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And we've identified five pieces there.

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One offer people a mission
worthy of their commitment

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offer people something
larger than ourselves.

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Something that matters.

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And it can't just be, we wanna make money.

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I mean everybody wants to make
money and that's a byproduct.

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But it's gotta be something
larger than ourselves that

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have an impact in the world.

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Two, make sure everybody
knows how their job

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and what they do connects to that mission.

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There's no make work job.

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There's no cog in the machinery.

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Everybody's job matters.

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Everybody wants to know
that, that I matter.

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And if you're a business person

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why do you wanna hire somebody?

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Why would you pay somebody,

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If their job doesn't matter?

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You don't have extra money laying around.

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And then three, put people
in a position to succeed.

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Don't ask them to do what they can't do.

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Like John here.

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- Right.

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- John does a lot of things,
but he doesn't do our finances.

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Don't ask people to do what they can do

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and give them what they need.

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And we don't have unlimited
resources, but Nazire,

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our graphic artists, when we
hired her, it's like, well

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what type of computer should we get?

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You tell us.

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If Nick, our webmaster
needs a software package,

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well let's get it for him.

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And we can't do everything

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but put people in a position to succeed

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and then four, recognize what people do.

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Say thank you, right?

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You work hard on your podcast,
Christina, you care about it.

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Doesn't it make you feel good?

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When somebody says, Hey, Christina

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I'm listening the other day.

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That was a really neat interview you did?

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- Yes, it does.

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And then five, stay the
hell out of the way.

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Let people do their
jobs, give them autonomy.

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Don't micromanage.

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That's why you've hired them.

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So, that rolls up to our fifth pillar,

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make it a great place to work.

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And so you ask about warm and fuzzies.

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We know that's essential to our mission

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of spreading happiness,
but that's really important

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to us here.

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We just did a midyear survey
over the end of last week

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through yesterday, asking our colleagues

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are you happy working here?

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Do you feel supported?

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Do you understand your
connection to the mission?

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We ask.

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Tell us, how are we doing?

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And what do we need to do for you?

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And one of the suggestions
was we need margarita Fridays.

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Okay? So maybe we can take
a look at that, right?

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- (laughing)

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- And then the next pillar
up is making it personal.

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So we are always looking to
make a personal connection

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with our customers.

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We're not chasing transactions.

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We're looking for relationships.

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So here's an easy example.

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What goes in every package?

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- Every package gets a thank
you note, I wrote and candy.

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- From day one John has
been doing handwritten

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thank you notes for customers.

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We put a package of
candy in every package.

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On every packing slip
you're gonna see a picture

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and the name of the person
who packed your order

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because we're people, we're
connecting with you, you know.

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Making a personal means if you call here,

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you will never get voice mail.

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You're gonna talk to a person.

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We have no scripts.

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We don't listen in on phone calls.

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You're going to have a
genuine human conversation.

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Everything we do, we look
for that way to connect.

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And I could go on and

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and give you countless
examples of, you know,

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how we use our email to make that happen

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and how we're very careful
in how we use our email.

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And the packaging we do in,
you know, the fact that yes

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we've shipped 380,000 packages
to 88 different countries.

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But if we get an order

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between our office and our
home, what are you doing?

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- I doing a home delivery then.

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- John's doing a home deliveries.

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He's knocking on you a door.

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- That's awesome.

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- And then, fun products you can love.

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And this has kind two pieces to it.

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First, it talks about what we sell.

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So what's the name of our store?

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- It's johnscrazysocks.com.

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- John's Crazy Socks, right?

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So you know where we're
mainly selling socks.

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Well, everything we sell
has to be fun, has to spread

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happiness. And?

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- I am behind it.

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- John has to give it
his seal of approval.

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If John can't stand up and
sell it, we're not selling it.

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But there's another part to it.

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You will talk about

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we have some very strong social goals.

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But at its heart, we still
have to deliver the goods.

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We have to have great selection.

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So how many socks do we have?

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- We have 4,000 different kinds of socks.

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- 4,000 different different socks.

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- Wow.

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- That's more than any store in the world.

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So you know what that means.

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John here owns the world's
largest sock store, right?

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You gotta have that great selection.

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We gotta have a great website.

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The products have to be great.

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We have over 29,000 five star reviews.

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96% of our reviews are five star reviews.

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People like the product.

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And the service has to be great.

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We do our own fulfillment.

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We do same day shipping.

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An order comes in today,
it's going out today.

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We do better shipping than Amazon.

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And that guy, Jeff Bezos, over in Amazon

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he's not putting a
thank you note and candy

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in those packages.

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- No idea.

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- Right? So you, you gotta,
you know, it's that fun

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products you can love and
really deliver the goods.

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And then two, giving back.

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You heard John say, he
believes the keys to happiness

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are gratitude and doing for others.

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Well, that's built into what we do.

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The more we can do for others.

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The better off we are.

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We don't think it's
enough to just sell stuff.

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You gotta get back.

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So we started from day one,

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we pledged 5% of our earnings to?

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- A Special Olympics.

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- And why the Special Olympics?

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- I'm a Special Olympics athlete.

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- John's a special Olympic athlete.

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How long you been in the Special Olympics?

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- 21 years

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- Started when he was
five years old, 21 years.

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We've seen all of it.

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- Awesome.

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- He's done and grown in that.

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Some of our colleagues are
Special Olympic athletes.

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Some of us have coached in it.

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So we wanted to make sure we gave back.

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But then we've gone on
and we've created products

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that celebrate causes and raise
awareness for those causes

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and raised money for them.

00:13:16.530 --> 00:13:19.629
So what were the first
awareness socks we made

00:13:19.629 --> 00:13:21.930
- Down's syndrome awareness socks.

00:13:21.930 --> 00:13:23.040
- And who designed those?

00:13:23.040 --> 00:13:24.267
- I did.

00:13:24.267 --> 00:13:25.440
- And they raised money

00:13:25.440 --> 00:13:28.410
for the National Down Syndrome Society

00:13:28.410 --> 00:13:30.648
but we have autism awareness, socks.

00:13:30.648 --> 00:13:33.360
I raised money for the
Autism Society of America

00:13:33.360 --> 00:13:36.180
And cerebral palsy
awareness socks, raise money

00:13:36.180 --> 00:13:39.960
for United Cerebral Palsy and so on.

00:13:39.960 --> 00:13:41.580
So we have now raised

00:13:41.580 --> 00:13:45.303
over $500,000 for our charity partners.

00:13:46.860 --> 00:13:48.660
It's built into what we do.

00:13:48.660 --> 00:13:51.630
We sponsor an Autism Can Do Scholarship.

00:13:51.630 --> 00:13:54.150
We make donations for auctions

00:13:54.150 --> 00:13:57.570
and charity raffles to
support groups that work

00:13:57.570 --> 00:13:59.420
with people with different abilities.

00:14:01.500 --> 00:14:04.320
You ask about warm and fuzzies.

00:14:04.320 --> 00:14:06.630
John here has now donated

00:14:06.630 --> 00:14:10.110
over a hundred thousand
dollars the Special Olympics.

00:14:10.110 --> 00:14:13.740
More than any Special
Olympic athlete ever has.

00:14:13.740 --> 00:14:16.383
You know how great that
feels to be able to do that?

00:14:17.670 --> 00:14:18.670
- That's amazing.

00:14:19.544 --> 00:14:22.450
- And then our most important pillar is

00:14:23.742 --> 00:14:25.470
- Inspiration and hope.

00:14:25.470 --> 00:14:27.900
- Inspiration and hope.

00:14:27.900 --> 00:14:32.790
We wanna show the world what
people with differing abilities

00:14:32.790 --> 00:14:34.230
can do.

00:14:34.230 --> 00:14:36.887
We start with John, you
have down syndrome, right?

00:14:36.887 --> 00:14:37.951
- I do.

00:14:37.951 --> 00:14:39.784
- What do you say about down syndrome?

00:14:39.784 --> 00:14:41.952
- I have down syndrome down syndrome.

00:14:41.952 --> 00:14:43.860
Down syndrome never held me back.

00:14:43.860 --> 00:14:45.870
- It does not.

00:14:45.870 --> 00:14:48.360
We don't put John in the back.

00:14:48.360 --> 00:14:50.460
We put him right up front.

00:14:50.460 --> 00:14:51.990
You're the face of the business.

00:14:51.990 --> 00:14:53.640
- You do.

00:14:53.640 --> 00:14:55.980
We hire people with different abilities.

00:14:55.980 --> 00:14:59.040
So we've been able to create 34 jobs.

00:14:59.040 --> 00:15:03.060
22 of those are held by people
with different abilities.

00:15:03.060 --> 00:15:04.140
And that's not enough.

00:15:04.140 --> 00:15:05.640
We wanna show the world.

00:15:05.640 --> 00:15:10.620
So we create content all the
time, videos and pictures.

00:15:10.620 --> 00:15:13.290
We hold public events,
we're staging a fashion

00:15:13.290 --> 00:15:17.193
show that will feature models
with differing abilities.

00:15:18.133 --> 00:15:21.570
We host tours and work groups

00:15:21.570 --> 00:15:24.690
from schools and social service agencies.

00:15:24.690 --> 00:15:27.090
With pandemic we move that online.

00:15:27.090 --> 00:15:29.580
So we've had school groups
around the world come in

00:15:29.580 --> 00:15:34.260
and to our facility so
students can see, oh

00:15:34.260 --> 00:15:35.700
there's a future for me.

00:15:35.700 --> 00:15:37.503
There are jobs I can get.

00:15:38.550 --> 00:15:41.820
We do speaking engagements
and podcast appearances.

00:15:41.820 --> 00:15:43.530
That's why we're so grateful, Christina,

00:15:43.530 --> 00:15:45.183
that you have us on your show.

00:15:46.290 --> 00:15:48.540
But we've, we now do corporate events.

00:15:48.540 --> 00:15:52.140
We've spoken at 5,000 people
at a Microsoft conference

00:15:52.140 --> 00:15:57.140
3000 people at an EY conference,
colleges and universities.

00:15:58.770 --> 00:16:00.000
- Yep.

00:16:00.000 --> 00:16:05.000
- It's all in an effort to
show what people can do.

00:16:05.040 --> 00:16:06.843
And we do advocacy work.

00:16:08.490 --> 00:16:12.180
We are very fortunate that
because of our business

00:16:12.180 --> 00:16:14.910
we have a platform that
people will listen.

00:16:14.910 --> 00:16:18.420
So we've testified twice
before the US Congress.

00:16:18.420 --> 00:16:21.810
We've spoken at the United
Nations, all standing

00:16:21.810 --> 00:16:24.540
up for the rights of people
with different abilities

00:16:24.540 --> 00:16:29.540
and all that rolls up
to John's Crazy Socks.

00:16:30.000 --> 00:16:32.730
Look at the fun we get to have.

00:16:32.730 --> 00:16:34.227
Look what we get to do.

00:16:36.480 --> 00:16:37.500
- That's awesome.

00:16:37.500 --> 00:16:40.522
I mean, I know we're kind of
getting close to our time here.

00:16:40.522 --> 00:16:42.030
So one question I would
really like to ask, like,

00:16:42.030 --> 00:16:45.870
if somebody's listening to you
and they're feeling inspired

00:16:45.870 --> 00:16:48.330
but it seems very intimidating to look

00:16:48.330 --> 00:16:50.520
at hiring people with differing abilities

00:16:50.520 --> 00:16:55.080
or look at starting to like
set up, you know, relationships

00:16:55.080 --> 00:16:57.300
with some of these charities
where they can donate

00:16:57.300 --> 00:16:58.800
and they can give back.

00:16:58.800 --> 00:17:00.630
Do you have any tips or advice

00:17:00.630 --> 00:17:04.110
to get them past that
initial hump of like, Ooh

00:17:04.110 --> 00:17:06.810
seems like it's a big challenge.

00:17:06.810 --> 00:17:08.190
How do I get started?

00:17:08.190 --> 00:17:11.168
- Anytime that I'm faced
with something that seems

00:17:11.168 --> 00:17:15.060
like a big and overwhelming
challenge, I'll stop

00:17:15.060 --> 00:17:18.783
take a breath and break
it down to smaller pieces.

00:17:19.740 --> 00:17:21.570
So, you know, here's one thing

00:17:21.570 --> 00:17:25.830
in general to take some
solace of, the two of us

00:17:25.830 --> 00:17:28.740
which is a couple
knucklehead selling socks.

00:17:28.740 --> 00:17:30.960
If we can do this, anybody can do this.

00:17:30.960 --> 00:17:34.360
We have no special talent,
no special training

00:17:35.310 --> 00:17:36.543
but I'll you know,

00:17:36.543 --> 00:17:40.140
I'll break that into two
examples of what you've raised.

00:17:40.140 --> 00:17:42.960
One is alright, donating

00:17:42.960 --> 00:17:45.480
and raising money for charity partners.

00:17:45.480 --> 00:17:48.570
So here's how we did our first one, right?

00:17:48.570 --> 00:17:52.770
John is designing these down
syndrome awareness socks.

00:17:52.770 --> 00:17:56.610
We called up the National
Down Syndrome Society

00:17:56.610 --> 00:17:58.743
and said, hey, we wanna send you money.

00:17:59.910 --> 00:18:01.060
They said, who are you?

00:18:01.971 --> 00:18:02.970
And we spoke for a while.

00:18:02.970 --> 00:18:04.950
And they said, oh, okay.

00:18:04.950 --> 00:18:06.250
That's how it got started.

00:18:07.350 --> 00:18:08.610
It was that simple.

00:18:08.610 --> 00:18:10.863
When it comes to hiring people,

00:18:12.780 --> 00:18:14.460
over the years, you know,

00:18:14.460 --> 00:18:16.980
we run our own pick and
pack warehouse, right?

00:18:16.980 --> 00:18:20.040
So when we're staffing our
warehouse over the years

00:18:20.040 --> 00:18:23.680
we have hired from three labor pools

00:18:24.720 --> 00:18:27.540
people with different abilities, moms.

00:18:27.540 --> 00:18:30.360
Cause we schedule people
in four hour shifts.

00:18:30.360 --> 00:18:32.670
So moms, we get some dads in there

00:18:32.670 --> 00:18:34.970
'cause they wanna put the kid on the bus

00:18:34.970 --> 00:18:36.780
in the morning and pick the
kid up in the afternoon.

00:18:36.780 --> 00:18:38.280
So they put the kid on the bus

00:18:38.280 --> 00:18:40.623
come work here and then
go pick somebody up.

00:18:41.700 --> 00:18:44.490
And then the third pool are
just laborers that are looking

00:18:44.490 --> 00:18:46.593
for a $15 an hour job.

00:18:47.490 --> 00:18:51.900
By far the best labor
pool we have are people

00:18:51.900 --> 00:18:53.150
with different abilities.

00:18:54.600 --> 00:18:57.990
It's because they're enthusiastic.

00:18:57.990 --> 00:18:59.460
They wanna work.

00:18:59.460 --> 00:19:02.580
They care about what they
work and they pay attention.

00:19:02.580 --> 00:19:03.723
They work hard.

00:19:04.560 --> 00:19:07.710
And all it took for us was to focus

00:19:07.710 --> 00:19:11.959
on what we needed and
on what people could do.

00:19:11.959 --> 00:19:14.493
You know what they can do,
not what they can't do.

00:19:16.680 --> 00:19:20.040
But this is a good business decision.

00:19:20.040 --> 00:19:21.720
I mean it's not charity.

00:19:21.720 --> 00:19:24.510
If you got to know John and me

00:19:24.510 --> 00:19:27.543
you'd find out that John
here is a very nice guy.

00:19:28.500 --> 00:19:30.120
I am not.

00:19:30.120 --> 00:19:34.500
If we're gonna hire
you, you gotta produce.

00:19:34.500 --> 00:19:38.610
In fact, we have a TEDx
talk on that very subject.

00:19:38.610 --> 00:19:41.017
We have a TEDx talk
that hiring people with

00:19:41.017 --> 00:19:44.640
differing abilities is not altruism.

00:19:44.640 --> 00:19:45.963
It's good business.

00:19:47.010 --> 00:19:50.100
So that that's what I
would offer to people is

00:19:50.100 --> 00:19:52.050
it can be done.

00:19:52.050 --> 00:19:55.650
Focus, not on all the reasons
you can't do something

00:19:55.650 --> 00:19:57.780
focus on what you have
to do to get something

00:19:57.780 --> 00:20:02.070
done and break it down
into the smallest chunks.

00:20:02.070 --> 00:20:04.053
You just gotta do one thing at a time.

00:20:05.670 --> 00:20:07.140
- Like that's really great advice.

00:20:07.140 --> 00:20:08.940
Thank you so much for sharing.

00:20:08.940 --> 00:20:10.620
I love how all of it connected.

00:20:10.620 --> 00:20:12.030
So it's like listeners.

00:20:12.030 --> 00:20:14.940
I would love to see rewind and
listen to what happened there

00:20:14.940 --> 00:20:17.700
because there was a lot of
really smart business stuff.

00:20:17.700 --> 00:20:19.770
It's like down from like the core mission

00:20:19.770 --> 00:20:22.290
to the five pillars that
tied to the core mission

00:20:22.290 --> 00:20:25.770
to breaking those pillars
down into executable steps

00:20:25.770 --> 00:20:27.510
and then to being creative

00:20:27.510 --> 00:20:29.954
with how you structure your business to

00:20:29.954 --> 00:20:31.140
make sure you get the warm fuzzies.

00:20:31.140 --> 00:20:34.170
So it was a really powerful
story, but it's also packed

00:20:34.170 --> 00:20:37.680
with like so much business
advice in such a short timeframe.

00:20:37.680 --> 00:20:40.290
And I think it's really
important to make sure you pick

00:20:40.290 --> 00:20:42.390
up on that as you're listening.

00:20:42.390 --> 00:20:43.980
- Well, once you, I mean

00:20:43.980 --> 00:20:46.164
it's why I say it's so
important to believe.

00:20:46.164 --> 00:20:49.110
Cause once you believe
you're just gonna keep

00:20:49.110 --> 00:20:51.720
finding ways to make that manifest.

00:20:51.720 --> 00:20:53.433
So here's an example.

00:20:54.600 --> 00:20:56.400
We wanna make things personal, right?

00:20:56.400 --> 00:20:58.710
We want to take care of people.

00:20:58.710 --> 00:21:02.310
So we sell socks for diabetics.

00:21:02.310 --> 00:21:04.920
And one day one of our
happiness packers comes

00:21:04.920 --> 00:21:07.890
and says, you know, we're sending socks

00:21:07.890 --> 00:21:11.285
out to diabetics and we
are shipping them candy.

00:21:11.285 --> 00:21:13.233
What's wrong with that picture?

00:21:14.670 --> 00:21:15.620
That's all it took.

00:21:17.065 --> 00:21:18.960
So now we have a supply
of sugar free candy.

00:21:18.960 --> 00:21:21.933
And if you want a diabetic
socks, that's what we send you.

00:21:23.070 --> 00:21:25.710
And that happened because everybody is

00:21:25.710 --> 00:21:28.353
on board and believing
in what we're gonna do.

00:21:29.310 --> 00:21:30.143
- Yep.

00:21:31.078 --> 00:21:31.911
Once you believe it

00:21:31.911 --> 00:21:34.803
then you'll keep figuring
out ways to make that happen.

00:21:35.910 --> 00:21:38.223
It doesn't all have to happen at once.

00:21:40.320 --> 00:21:42.390
- Yep. I think that is really important.

00:21:42.390 --> 00:21:44.340
If somebody wants to
like check you guys out

00:21:44.340 --> 00:21:48.150
and learn more about you, go
get socks, where do they go?

00:21:48.150 --> 00:21:49.660
- Where do they go?

00:21:49.660 --> 00:21:50.547
- Go to johnscrazysocks.com.

00:21:54.961 --> 00:21:57.720
- johnscrazysocks.com.

00:21:57.720 --> 00:22:00.123
And you, there are a lot of things there

00:22:00.123 --> 00:22:02.100
that we can offer you, you know.

00:22:02.100 --> 00:22:05.686
First it is the world's
largest socks store, right?

00:22:05.686 --> 00:22:06.893
- Yeah, dad.

00:22:06.893 --> 00:22:08.280
- And understand when you buy from us

00:22:09.360 --> 00:22:11.760
you help us hire people
with different abilities.

00:22:11.760 --> 00:22:13.470
You help us give back.

00:22:13.470 --> 00:22:16.650
Most of all, you help us spread happiness.

00:22:16.650 --> 00:22:18.840
But there's lots of things we can offer.

00:22:18.840 --> 00:22:22.798
If you want fun, you can
join John every Tuesday.

00:22:22.798 --> 00:22:24.700
When you do every Tuesday

00:22:24.700 --> 00:22:27.690
I host a dance party
every Tuesday, 3:00 PM.

00:22:27.690 --> 00:22:31.260
John hosts, an online dance
party every day at three,

00:22:31.260 --> 00:22:33.150
every Tuesday at 3:00 PM.

00:22:33.150 --> 00:22:35.310
I mean we're spreading happiness, right?

00:22:35.310 --> 00:22:37.920
And you can find that link at the website.

00:22:37.920 --> 00:22:39.900
We now have a podcast.

00:22:39.900 --> 00:22:40.800
What's it called?

00:22:40.800 --> 00:22:42.327
- The Spreading Happiness Podcast.

00:22:42.327 --> 00:22:45.429
- The Spreading Happiness Podcast.

00:22:45.429 --> 00:22:48.240
It's 30 minutes with
the two of us bantering.

00:22:48.240 --> 00:22:49.470
We tell some jokes.

00:22:49.470 --> 00:22:51.630
We share some good stories.

00:22:51.630 --> 00:22:54.282
Give an update on John's love life.

00:22:54.282 --> 00:22:55.115
- I'm very smooth.

00:22:55.115 --> 00:22:57.240
You're very smooth, right?

00:22:57.240 --> 00:22:59.760
It's 30 minutes just
designed to put a smile

00:22:59.760 --> 00:23:01.601
on your face and make it feel good.

00:23:01.601 --> 00:23:02.434
- Yes.

00:23:02.434 --> 00:23:04.470
- And you can find those
links that our website we're

00:23:04.470 --> 00:23:06.720
on every major platform.

00:23:06.720 --> 00:23:10.380
The same way that
Entrepreneurs Taking Action is.

00:23:10.380 --> 00:23:12.060
So you can do that.

00:23:12.060 --> 00:23:16.410
We're on all the major
social media platforms.

00:23:16.410 --> 00:23:21.410
We're particularly active on
Facebook, Instagram and TikTok.

00:23:22.830 --> 00:23:23.884
- Right.

00:23:23.884 --> 00:23:25.800
- You like doing those
TikTok dances, don't you?

00:23:25.800 --> 00:23:26.670
- I do that.

00:23:26.670 --> 00:23:29.492
- Right. And we engage with,

00:23:29.492 --> 00:23:30.325
- TikTok's a lot of fun.

00:23:30.325 --> 00:23:31.710
I get addicted to TikTok.

00:23:31.710 --> 00:23:33.690
I spend way too much time on there.

00:23:33.690 --> 00:23:35.307
- Oh yeah, yeah.

00:23:35.307 --> 00:23:37.110
You know, in hospitals you don't have

00:23:37.110 --> 00:23:39.277
to sedate people anymore.

00:23:39.277 --> 00:23:40.785
Just give them a TikTok channel

00:23:40.785 --> 00:23:42.030
and they'll be there all day.

00:23:42.030 --> 00:23:43.072
- Oh yeah.

00:23:43.072 --> 00:23:44.307
I can look at TikTok for hours.

00:23:44.307 --> 00:23:46.890
- We do things for businesses.

00:23:46.890 --> 00:23:49.110
We now, we make custom socks.

00:23:49.110 --> 00:23:52.980
So we've made custom socks
for Google and IBM and

00:23:52.980 --> 00:23:57.980
for people's weddings and bar
mitzvahs and sweet 16 parties

00:23:58.080 --> 00:24:00.720
and businesses that give
them out as thank you

00:24:00.720 --> 00:24:02.490
gifts to customers.

00:24:02.490 --> 00:24:03.660
We have gift packages.

00:24:03.660 --> 00:24:06.003
We have a charity fundraising program.

00:24:07.410 --> 00:24:08.853
So we got a lot going on.

00:24:10.650 --> 00:24:11.700
- That's awesome.

00:24:11.700 --> 00:24:12.660
- And if you get it all,

00:24:12.660 --> 00:24:15.592
- You guys out and
getting some superpowers

00:24:15.592 --> 00:24:17.905
into sell socks soon,
that would be really cool.

00:24:17.905 --> 00:24:19.380
(laughing)

00:24:19.380 --> 00:24:20.400
- Yes.

00:24:20.400 --> 00:24:22.113
- All wearing crazy socks.

00:24:23.648 --> 00:24:27.333
- Just check out johnscrazysocks.com.

00:24:28.890 --> 00:24:31.020
- Awesome. Thank you guys for coming on.

00:24:31.020 --> 00:24:34.020
This has been really
amazing, so many great tips.

00:24:34.020 --> 00:24:36.150
So thank you for being here.

00:24:36.150 --> 00:24:36.983
- Well thank you.

00:24:36.983 --> 00:24:38.640
And we encourage your audience.

00:24:38.640 --> 00:24:39.766
Go do it.

00:24:39.766 --> 00:24:43.410
The worst thing that happens
is you fail, but you never

00:24:43.410 --> 00:24:44.520
really fail.

00:24:44.520 --> 00:24:47.610
It's just the lesson you
learn to be smarter and

00:24:47.610 --> 00:24:49.140
stronger the next time

00:24:49.140 --> 00:24:53.777
- I follow your heart, follow
your dreams, work hard.

00:24:53.777 --> 00:24:55.920
That's all you can do

00:24:55.920 --> 00:24:57.033
- Pretty cool buddy.

00:24:58.290 --> 00:24:59.790
- Yep. Awesome.

00:24:59.790 --> 00:25:01.770
All right guys, until next time.

00:25:01.770 --> 00:25:02.603
Bye.

00:25:02.603 --> 00:25:03.436
- Bye.

00:25:05.684 --> 00:25:08.267
(upbeat music)