050 — This Father-Son Duo Went From a Startup to a Multimillion Dollar Sock Empire in Five Years

Mark & Jon have built a business based on creating customer experiences and spreading happiness. John’s Crazy Socks has 240,000 Facebook followers and over 29,000 five-star reviews.

John and Mark X. Cronin are the father-son team that created John’s Crazy Socks, a social enterprise with a mission to spread happiness. They bootstrapped their business into the world’s largest sock store. John is not only a business owner, but he has Down syndrome. Every day, John and Mark show what people with differing abilities can do – more than half their colleagues have a differing ability. And they show their gratitude through their Giving Back program that has raised nearly $500,000 for their charity partners. Most of all, they are spreading happiness one pair of socks at a time.

In today's episode, Christina talks with Mark and Jon Cronin about the impact of their business, and several different things that they do, from donations to hiring practices to how they've structured their business.

Questions

  • Going from boot strapped to multimillion, how did you do it?
  • What's that impact you're trying to have?
  • What's your mission now?
  • What do you say are the keys to happiness?
  • Why do you wanna hire somebody?
  • What goes in every package?
  • So what's the name of our store?
  • So how many socks do we have?
  • How long you been in the Special Olympics?
  • What do you say about down syndrome?

Links and Resources

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Read Full Transcript

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- Hey, busy business people.

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I am here today

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with a couple of
entrepreneurs taking action

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John and Mark Cronin.

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This dynamic father

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son duo went from a bootstrap startup

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to a multimillion dollar
sock empire in five years.

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And I'm getting scoop
today on how they did it.

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So stay tuned.

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(upbeat music)

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Hey guys.

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Welcome to the show in five years, right?

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Like going from boot
strapped to multimillion.

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I think there was like 88
locations from what I was seeing.

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How?

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- Yeah. Well 88 different countries.

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- 88 different countries.

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There we go.

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- Well, Christina, thank
you for having us on.

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- Thank you so much.

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I really appreciate you.

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- We're really happy to be here.

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- Thank you

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- So happy to have you guys, like

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I'm excited to hear about
the story you don't hear

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about that kind of business growth.

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Very often.

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- We've been very fortunate and yes

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the business grew rapidly,

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but don't let anybody fool
you we've had our failures.

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They've been ups and downs.

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We got the scars to prove it.

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- I have scars.

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- That of course every
entrepreneur will get.

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Right?

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- Right.

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So we'll be glad to kinda
walk you through and tell

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share what motivates us.

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We want to be an open book.

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You've got a great
audience of entrepreneurs.

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That's our tribe.

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Particularly those that
wanna make a difference.

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That want to have an impact.

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That's really what we are trying to do.

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And we relate to folks
that are doing the same.

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- Well, let's talk about that a little bit

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in terms of like having an impact.

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I know there's several
different things that you do

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from like donations to hiring practices

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to how you've structured your business.

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Like, talk about how you're getting

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the warm fuzzies back outta your business.

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- Well, I think every
organization, you gotta know

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what you are about.

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You gotta know what your purpose is.

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What's that impact you're trying to have?

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And for us,

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we sum it up in two words,

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what's our mission now?

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- Spreading happiness dad.

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- Spreading happiness,
and everything we do

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comes down to that.

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And what do you say are
the keys to happiness?

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- It's gratitude and do for others.

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- Gratitude, do for others that guides us.

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But we also have fleshed

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out five pillars that define what we mean

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when we say we're spreading happiness.

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You wanna talk about the pillars?

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Do you want us to do that?

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We can do that.

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- Yeah. Yeah.

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- So what's the first

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- One. First one is spreading and hope.

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Second one is give back.

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The third one is fun
product, you can love.

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Three.

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- Now you're up to fourth

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- Four. I'm sorry.

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- You're getting lost here pal.

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- Four. We have make it personal.

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Five are make it great place to work.

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- So, you know, you talk
about warm and fuzzies

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you know, we have to know what matters.

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What matters for our organization
and what matters for us.

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If you're an entrepreneur out there

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and you're starting an
organization, you know,

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I liken it to the big bang theory

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not the TV show, the actual
scientific theory, right?

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When you start with just a little spec

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and that spec might be the
founder or an, our case

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two people, where it
might be your first team

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and everything might be in
your head at that point.

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But as you expand, you're
gonna add other people.

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You're going to add more stuff.

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You're gonna reach more
people and you have to

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be really clear on what
matters, 'cause if you're not

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then everything's just
gonna tumble off into space.

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So, you know, this has to be

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it has to be what you really believe.

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We get asked a lot, right?

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What the one key?

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What's the one thing I would
start, you know, if I'm,

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you know, what, what should
I do to start a business?

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And, and you know,

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the first thing I would
do is I would kidnap John.

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- Really?

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I would have John as my partner.

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- (laughing)

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- But beyond that it's to believe.

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It's to know what you are about
and really believe in that.

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Not just be words.

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So if we come back, you know,

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our fifth pillar is making
this a great place to work.

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That's really important.

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If we are gonna spread
happiness amongst our customers

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and in our community,
we have to start here.

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Our colleagues have to be happy.

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And there's lots of evidence out there.

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And I could, you know,
share books with you,

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The Happiness Project, that have the data,

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that happy employees are more productive

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and they're greater retention.

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It's gonna be a better place.

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So that's really important to us.

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And we think hard and work
about that and work at it.

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And we've identified five pieces there.

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One offer people a mission
worthy of their commitment

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offer people something
larger than ourselves.

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Something that matters.

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And it can't just be, we wanna make money.

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I mean everybody wants to make
money and that's a byproduct.

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But it's gotta be something
larger than ourselves that

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have an impact in the world.

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Two, make sure everybody
knows how their job

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and what they do connects to that mission.

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There's no make work job.

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There's no cog in the machinery.

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Everybody's job matters.

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Everybody wants to know
that, that I matter.

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And if you're a business person

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why do you wanna hire somebody?

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Why would you pay somebody,

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If their job doesn't matter?

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You don't have extra money laying around.

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And then three, put people
in a position to succeed.

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Don't ask them to do what they can't do.

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Like John here.

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- Right.

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- John does a lot of things,
but he doesn't do our finances.

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Don't ask people to do what they can do

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and give them what they need.

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And we don't have unlimited
resources, but Nazire,

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our graphic artists, when we
hired her, it's like, well

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what type of computer should we get?

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You tell us.

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If Nick, our webmaster
needs a software package,

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well let's get it for him.

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And we can't do everything

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but put people in a position to succeed

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and then four, recognize what people do.

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Say thank you, right?

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You work hard on your podcast,
Christina, you care about it.

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Doesn't it make you feel good?

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When somebody says, Hey, Christina

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I'm listening the other day.

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That was a really neat interview you did?

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- Yes, it does.

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And then five, stay the
hell out of the way.

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Let people do their
jobs, give them autonomy.

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Don't micromanage.

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That's why you've hired them.

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So, that rolls up to our fifth pillar,

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make it a great place to work.

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And so you ask about warm and fuzzies.

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We know that's essential to our mission

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of spreading happiness,
but that's really important

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to us here.

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We just did a midyear survey
over the end of last week

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through yesterday, asking our colleagues

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are you happy working here?

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Do you feel supported?

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Do you understand your
connection to the mission?

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We ask.

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Tell us, how are we doing?

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And what do we need to do for you?

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And one of the suggestions
was we need margarita Fridays.

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Okay? So maybe we can take
a look at that, right?

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- (laughing)

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- And then the next pillar
up is making it personal.

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So we are always looking to
make a personal connection

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with our customers.

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We're not chasing transactions.

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We're looking for relationships.

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So here's an easy example.

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What goes in every package?

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- Every package gets a thank
you note, I wrote and candy.

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- From day one John has
been doing handwritten

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thank you notes for customers.

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We put a package of
candy in every package.

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On every packing slip
you're gonna see a picture

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and the name of the person
who packed your order

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because we're people, we're
connecting with you, you know.

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Making a personal means if you call here,

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you will never get voice mail.

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You're gonna talk to a person.

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We have no scripts.

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We don't listen in on phone calls.

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You're going to have a
genuine human conversation.

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Everything we do, we look
for that way to connect.

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And I could go on and

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and give you countless
examples of, you know,

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how we use our email to make that happen

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and how we're very careful
in how we use our email.

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And the packaging we do in,
you know, the fact that yes

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we've shipped 380,000 packages
to 88 different countries.

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But if we get an order

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between our office and our
home, what are you doing?

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- I doing a home delivery then.

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- John's doing a home deliveries.

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He's knocking on you a door.

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- That's awesome.

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- And then, fun products you can love.

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And this has kind two pieces to it.

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First, it talks about what we sell.

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So what's the name of our store?

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- It's johnscrazysocks.com.

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- John's Crazy Socks, right?

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So you know where we're
mainly selling socks.

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Well, everything we sell
has to be fun, has to spread

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happiness. And?

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- I am behind it.

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- John has to give it
his seal of approval.

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If John can't stand up and
sell it, we're not selling it.

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But there's another part to it.

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You will talk about

00:10:52.615 --> 00:10:57.063
we have some very strong social goals.

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But at its heart, we still
have to deliver the goods.

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We have to have great selection.

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So how many socks do we have?

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- We have 4,000 different kinds of socks.

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- 4,000 different different socks.

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- Wow.

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- That's more than any store in the world.

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So you know what that means.

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John here owns the world's
largest sock store, right?

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You gotta have that great selection.

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We gotta have a great website.

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The products have to be great.

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We have over 29,000 five star reviews.

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96% of our reviews are five star reviews.

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People like the product.

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And the service has to be great.

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We do our own fulfillment.

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We do same day shipping.

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An order comes in today,
it's going out today.

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We do better shipping than Amazon.

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And that guy, Jeff Bezos, over in Amazon

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he's not putting a
thank you note and candy

00:12:00.750 --> 00:12:02.250
in those packages.

00:12:02.250 --> 00:12:03.083
- No idea.

00:12:03.083 --> 00:12:06.940
- Right? So you, you gotta,
you know, it's that fun

00:12:08.098 --> 00:12:10.410
products you can love and
really deliver the goods.

00:12:10.410 --> 00:12:13.263
And then two, giving back.

00:12:15.030 --> 00:12:18.720
You heard John say, he
believes the keys to happiness

00:12:18.720 --> 00:12:21.690
are gratitude and doing for others.

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Well, that's built into what we do.

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The more we can do for others.

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The better off we are.

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We don't think it's
enough to just sell stuff.

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You gotta get back.

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So we started from day one,

00:12:36.690 --> 00:12:40.020
we pledged 5% of our earnings to?

00:12:40.020 --> 00:12:42.390
- A Special Olympics.

00:12:42.390 --> 00:12:44.561
- And why the Special Olympics?

00:12:44.561 --> 00:12:45.420
- I'm a Special Olympics athlete.

00:12:45.420 --> 00:12:47.550
- John's a special Olympic athlete.

00:12:47.550 --> 00:12:50.160
How long you been in the Special Olympics?

00:12:50.160 --> 00:12:50.993
- 21 years

00:12:50.993 --> 00:12:53.813
- Started when he was
five years old, 21 years.

00:12:53.813 --> 00:12:55.110
We've seen all of it.

00:12:55.110 --> 00:12:56.613
- Awesome.

00:12:56.613 --> 00:12:57.750
- He's done and grown in that.

00:12:57.750 --> 00:13:00.180
Some of our colleagues are
Special Olympic athletes.

00:13:00.180 --> 00:13:02.250
Some of us have coached in it.

00:13:02.250 --> 00:13:04.950
So we wanted to make sure we gave back.

00:13:04.950 --> 00:13:09.330
But then we've gone on
and we've created products

00:13:09.330 --> 00:13:14.194
that celebrate causes and raise
awareness for those causes

00:13:14.194 --> 00:13:16.530
and raised money for them.

00:13:16.530 --> 00:13:19.629
So what were the first
awareness socks we made

00:13:19.629 --> 00:13:21.930
- Down's syndrome awareness socks.

00:13:21.930 --> 00:13:23.040
- And who designed those?

00:13:23.040 --> 00:13:24.267
- I did.

00:13:24.267 --> 00:13:25.440
- And they raised money

00:13:25.440 --> 00:13:28.410
for the National Down Syndrome Society

00:13:28.410 --> 00:13:30.648
but we have autism awareness, socks.

00:13:30.648 --> 00:13:33.360
I raised money for the
Autism Society of America

00:13:33.360 --> 00:13:36.180
And cerebral palsy
awareness socks, raise money

00:13:36.180 --> 00:13:39.960
for United Cerebral Palsy and so on.

00:13:39.960 --> 00:13:41.580
So we have now raised

00:13:41.580 --> 00:13:45.303
over $500,000 for our charity partners.

00:13:46.860 --> 00:13:48.660
It's built into what we do.

00:13:48.660 --> 00:13:51.630
We sponsor an Autism Can Do Scholarship.

00:13:51.630 --> 00:13:54.150
We make donations for auctions

00:13:54.150 --> 00:13:57.570
and charity raffles to
support groups that work

00:13:57.570 --> 00:13:59.420
with people with different abilities.

00:14:01.500 --> 00:14:04.320
You ask about warm and fuzzies.

00:14:04.320 --> 00:14:06.630
John here has now donated

00:14:06.630 --> 00:14:10.110
over a hundred thousand
dollars the Special Olympics.

00:14:10.110 --> 00:14:13.740
More than any Special
Olympic athlete ever has.

00:14:13.740 --> 00:14:16.383
You know how great that
feels to be able to do that?

00:14:17.670 --> 00:14:18.670
- That's amazing.

00:14:19.544 --> 00:14:22.450
- And then our most important pillar is

00:14:23.742 --> 00:14:25.470
- Inspiration and hope.

00:14:25.470 --> 00:14:27.900
- Inspiration and hope.

00:14:27.900 --> 00:14:32.790
We wanna show the world what
people with differing abilities

00:14:32.790 --> 00:14:34.230
can do.

00:14:34.230 --> 00:14:36.887
We start with John, you
have down syndrome, right?

00:14:36.887 --> 00:14:37.951
- I do.

00:14:37.951 --> 00:14:39.784
- What do you say about down syndrome?

00:14:39.784 --> 00:14:41.952
- I have down syndrome down syndrome.

00:14:41.952 --> 00:14:43.860
Down syndrome never held me back.

00:14:43.860 --> 00:14:45.870
- It does not.

00:14:45.870 --> 00:14:48.360
We don't put John in the back.

00:14:48.360 --> 00:14:50.460
We put him right up front.

00:14:50.460 --> 00:14:51.990
You're the face of the business.

00:14:51.990 --> 00:14:53.640
- You do.

00:14:53.640 --> 00:14:55.980
We hire people with different abilities.

00:14:55.980 --> 00:14:59.040
So we've been able to create 34 jobs.

00:14:59.040 --> 00:15:03.060
22 of those are held by people
with different abilities.

00:15:03.060 --> 00:15:04.140
And that's not enough.

00:15:04.140 --> 00:15:05.640
We wanna show the world.

00:15:05.640 --> 00:15:10.620
So we create content all the
time, videos and pictures.

00:15:10.620 --> 00:15:13.290
We hold public events,
we're staging a fashion

00:15:13.290 --> 00:15:17.193
show that will feature models
with differing abilities.

00:15:18.133 --> 00:15:21.570
We host tours and work groups

00:15:21.570 --> 00:15:24.690
from schools and social service agencies.

00:15:24.690 --> 00:15:27.090
With pandemic we move that online.

00:15:27.090 --> 00:15:29.580
So we've had school groups
around the world come in

00:15:29.580 --> 00:15:34.260
and to our facility so
students can see, oh

00:15:34.260 --> 00:15:35.700
there's a future for me.

00:15:35.700 --> 00:15:37.503
There are jobs I can get.

00:15:38.550 --> 00:15:41.820
We do speaking engagements
and podcast appearances.

00:15:41.820 --> 00:15:43.530
That's why we're so grateful, Christina,

00:15:43.530 --> 00:15:45.183
that you have us on your show.

00:15:46.290 --> 00:15:48.540
But we've, we now do corporate events.

00:15:48.540 --> 00:15:52.140
We've spoken at 5,000 people
at a Microsoft conference

00:15:52.140 --> 00:15:57.140
3000 people at an EY conference,
colleges and universities.

00:15:58.770 --> 00:16:00.000
- Yep.

00:16:00.000 --> 00:16:05.000
- It's all in an effort to
show what people can do.

00:16:05.040 --> 00:16:06.843
And we do advocacy work.

00:16:08.490 --> 00:16:12.180
We are very fortunate that
because of our business

00:16:12.180 --> 00:16:14.910
we have a platform that
people will listen.

00:16:14.910 --> 00:16:18.420
So we've testified twice
before the US Congress.

00:16:18.420 --> 00:16:21.810
We've spoken at the United
Nations, all standing

00:16:21.810 --> 00:16:24.540
up for the rights of people
with different abilities

00:16:24.540 --> 00:16:29.540
and all that rolls up
to John's Crazy Socks.

00:16:30.000 --> 00:16:32.730
Look at the fun we get to have.

00:16:32.730 --> 00:16:34.227
Look what we get to do.

00:16:36.480 --> 00:16:37.500
- That's awesome.

00:16:37.500 --> 00:16:40.522
I mean, I know we're kind of
getting close to our time here.

00:16:40.522 --> 00:16:42.030
So one question I would
really like to ask, like,

00:16:42.030 --> 00:16:45.870
if somebody's listening to you
and they're feeling inspired

00:16:45.870 --> 00:16:48.330
but it seems very intimidating to look

00:16:48.330 --> 00:16:50.520
at hiring people with differing abilities

00:16:50.520 --> 00:16:55.080
or look at starting to like
set up, you know, relationships

00:16:55.080 --> 00:16:57.300
with some of these charities
where they can donate

00:16:57.300 --> 00:16:58.800
and they can give back.

00:16:58.800 --> 00:17:00.630
Do you have any tips or advice

00:17:00.630 --> 00:17:04.110
to get them past that
initial hump of like, Ooh

00:17:04.110 --> 00:17:06.810
seems like it's a big challenge.

00:17:06.810 --> 00:17:08.190
How do I get started?

00:17:08.190 --> 00:17:11.168
- Anytime that I'm faced
with something that seems

00:17:11.168 --> 00:17:15.060
like a big and overwhelming
challenge, I'll stop

00:17:15.060 --> 00:17:18.783
take a breath and break
it down to smaller pieces.

00:17:19.740 --> 00:17:21.570
So, you know, here's one thing

00:17:21.570 --> 00:17:25.830
in general to take some
solace of, the two of us

00:17:25.830 --> 00:17:28.740
which is a couple
knucklehead selling socks.

00:17:28.740 --> 00:17:30.960
If we can do this, anybody can do this.

00:17:30.960 --> 00:17:34.360
We have no special talent,
no special training

00:17:35.310 --> 00:17:36.543
but I'll you know,

00:17:36.543 --> 00:17:40.140
I'll break that into two
examples of what you've raised.

00:17:40.140 --> 00:17:42.960
One is alright, donating

00:17:42.960 --> 00:17:45.480
and raising money for charity partners.

00:17:45.480 --> 00:17:48.570
So here's how we did our first one, right?

00:17:48.570 --> 00:17:52.770
John is designing these down
syndrome awareness socks.

00:17:52.770 --> 00:17:56.610
We called up the National
Down Syndrome Society

00:17:56.610 --> 00:17:58.743
and said, hey, we wanna send you money.

00:17:59.910 --> 00:18:01.060
They said, who are you?

00:18:01.971 --> 00:18:02.970
And we spoke for a while.

00:18:02.970 --> 00:18:04.950
And they said, oh, okay.

00:18:04.950 --> 00:18:06.250
That's how it got started.

00:18:07.350 --> 00:18:08.610
It was that simple.

00:18:08.610 --> 00:18:10.863
When it comes to hiring people,

00:18:12.780 --> 00:18:14.460
over the years, you know,

00:18:14.460 --> 00:18:16.980
we run our own pick and
pack warehouse, right?

00:18:16.980 --> 00:18:20.040
So when we're staffing our
warehouse over the years

00:18:20.040 --> 00:18:23.680
we have hired from three labor pools

00:18:24.720 --> 00:18:27.540
people with different abilities, moms.

00:18:27.540 --> 00:18:30.360
Cause we schedule people
in four hour shifts.

00:18:30.360 --> 00:18:32.670
So moms, we get some dads in there

00:18:32.670 --> 00:18:34.970
'cause they wanna put the kid on the bus

00:18:34.970 --> 00:18:36.780
in the morning and pick the
kid up in the afternoon.

00:18:36.780 --> 00:18:38.280
So they put the kid on the bus

00:18:38.280 --> 00:18:40.623
come work here and then
go pick somebody up.

00:18:41.700 --> 00:18:44.490
And then the third pool are
just laborers that are looking

00:18:44.490 --> 00:18:46.593
for a $15 an hour job.

00:18:47.490 --> 00:18:51.900
By far the best labor
pool we have are people

00:18:51.900 --> 00:18:53.150
with different abilities.

00:18:54.600 --> 00:18:57.990
It's because they're enthusiastic.

00:18:57.990 --> 00:18:59.460
They wanna work.

00:18:59.460 --> 00:19:02.580
They care about what they
work and they pay attention.

00:19:02.580 --> 00:19:03.723
They work hard.

00:19:04.560 --> 00:19:07.710
And all it took for us was to focus

00:19:07.710 --> 00:19:11.959
on what we needed and
on what people could do.

00:19:11.959 --> 00:19:14.493
You know what they can do,
not what they can't do.

00:19:16.680 --> 00:19:20.040
But this is a good business decision.

00:19:20.040 --> 00:19:21.720
I mean it's not charity.

00:19:21.720 --> 00:19:24.510
If you got to know John and me

00:19:24.510 --> 00:19:27.543
you'd find out that John
here is a very nice guy.

00:19:28.500 --> 00:19:30.120
I am not.

00:19:30.120 --> 00:19:34.500
If we're gonna hire
you, you gotta produce.

00:19:34.500 --> 00:19:38.610
In fact, we have a TEDx
talk on that very subject.

00:19:38.610 --> 00:19:41.017
We have a TEDx talk
that hiring people with

00:19:41.017 --> 00:19:44.640
differing abilities is not altruism.

00:19:44.640 --> 00:19:45.963
It's good business.

00:19:47.010 --> 00:19:50.100
So that that's what I
would offer to people is

00:19:50.100 --> 00:19:52.050
it can be done.

00:19:52.050 --> 00:19:55.650
Focus, not on all the reasons
you can't do something

00:19:55.650 --> 00:19:57.780
focus on what you have
to do to get something

00:19:57.780 --> 00:20:02.070
done and break it down
into the smallest chunks.

00:20:02.070 --> 00:20:04.053
You just gotta do one thing at a time.

00:20:05.670 --> 00:20:07.140
- Like that's really great advice.

00:20:07.140 --> 00:20:08.940
Thank you so much for sharing.

00:20:08.940 --> 00:20:10.620
I love how all of it connected.

00:20:10.620 --> 00:20:12.030
So it's like listeners.

00:20:12.030 --> 00:20:14.940
I would love to see rewind and
listen to what happened there

00:20:14.940 --> 00:20:17.700
because there was a lot of
really smart business stuff.

00:20:17.700 --> 00:20:19.770
It's like down from like the core mission

00:20:19.770 --> 00:20:22.290
to the five pillars that
tied to the core mission

00:20:22.290 --> 00:20:25.770
to breaking those pillars
down into executable steps

00:20:25.770 --> 00:20:27.510
and then to being creative

00:20:27.510 --> 00:20:29.954
with how you structure your business to

00:20:29.954 --> 00:20:31.140
make sure you get the warm fuzzies.

00:20:31.140 --> 00:20:34.170
So it was a really powerful
story, but it's also packed

00:20:34.170 --> 00:20:37.680
with like so much business
advice in such a short timeframe.

00:20:37.680 --> 00:20:40.290
And I think it's really
important to make sure you pick

00:20:40.290 --> 00:20:42.390
up on that as you're listening.

00:20:42.390 --> 00:20:43.980
- Well, once you, I mean

00:20:43.980 --> 00:20:46.164
it's why I say it's so
important to believe.

00:20:46.164 --> 00:20:49.110
Cause once you believe
you're just gonna keep

00:20:49.110 --> 00:20:51.720
finding ways to make that manifest.

00:20:51.720 --> 00:20:53.433
So here's an example.

00:20:54.600 --> 00:20:56.400
We wanna make things personal, right?

00:20:56.400 --> 00:20:58.710
We want to take care of people.

00:20:58.710 --> 00:21:02.310
So we sell socks for diabetics.

00:21:02.310 --> 00:21:04.920
And one day one of our
happiness packers comes

00:21:04.920 --> 00:21:07.890
and says, you know, we're sending socks

00:21:07.890 --> 00:21:11.285
out to diabetics and we
are shipping them candy.

00:21:11.285 --> 00:21:13.233
What's wrong with that picture?

00:21:14.670 --> 00:21:15.620
That's all it took.

00:21:17.065 --> 00:21:18.960
So now we have a supply
of sugar free candy.

00:21:18.960 --> 00:21:21.933
And if you want a diabetic
socks, that's what we send you.

00:21:23.070 --> 00:21:25.710
And that happened because everybody is

00:21:25.710 --> 00:21:28.353
on board and believing
in what we're gonna do.

00:21:29.310 --> 00:21:30.143
- Yep.

00:21:31.078 --> 00:21:31.911
Once you believe it

00:21:31.911 --> 00:21:34.803
then you'll keep figuring
out ways to make that happen.

00:21:35.910 --> 00:21:38.223
It doesn't all have to happen at once.

00:21:40.320 --> 00:21:42.390
- Yep. I think that is really important.

00:21:42.390 --> 00:21:44.340
If somebody wants to
like check you guys out

00:21:44.340 --> 00:21:48.150
and learn more about you, go
get socks, where do they go?

00:21:48.150 --> 00:21:49.660
- Where do they go?

00:21:49.660 --> 00:21:50.547
- Go to johnscrazysocks.com.

00:21:54.961 --> 00:21:57.720
- johnscrazysocks.com.

00:21:57.720 --> 00:22:00.123
And you, there are a lot of things there

00:22:00.123 --> 00:22:02.100
that we can offer you, you know.

00:22:02.100 --> 00:22:05.686
First it is the world's
largest socks store, right?

00:22:05.686 --> 00:22:06.893
- Yeah, dad.

00:22:06.893 --> 00:22:08.280
- And understand when you buy from us

00:22:09.360 --> 00:22:11.760
you help us hire people
with different abilities.

00:22:11.760 --> 00:22:13.470
You help us give back.

00:22:13.470 --> 00:22:16.650
Most of all, you help us spread happiness.

00:22:16.650 --> 00:22:18.840
But there's lots of things we can offer.

00:22:18.840 --> 00:22:22.798
If you want fun, you can
join John every Tuesday.

00:22:22.798 --> 00:22:24.700
When you do every Tuesday

00:22:24.700 --> 00:22:27.690
I host a dance party
every Tuesday, 3:00 PM.

00:22:27.690 --> 00:22:31.260
John hosts, an online dance
party every day at three,

00:22:31.260 --> 00:22:33.150
every Tuesday at 3:00 PM.

00:22:33.150 --> 00:22:35.310
I mean we're spreading happiness, right?

00:22:35.310 --> 00:22:37.920
And you can find that link at the website.

00:22:37.920 --> 00:22:39.900
We now have a podcast.

00:22:39.900 --> 00:22:40.800
What's it called?

00:22:40.800 --> 00:22:42.327
- The Spreading Happiness Podcast.

00:22:42.327 --> 00:22:45.429
- The Spreading Happiness Podcast.

00:22:45.429 --> 00:22:48.240
It's 30 minutes with
the two of us bantering.

00:22:48.240 --> 00:22:49.470
We tell some jokes.

00:22:49.470 --> 00:22:51.630
We share some good stories.

00:22:51.630 --> 00:22:54.282
Give an update on John's love life.

00:22:54.282 --> 00:22:55.115
- I'm very smooth.

00:22:55.115 --> 00:22:57.240
You're very smooth, right?

00:22:57.240 --> 00:22:59.760
It's 30 minutes just
designed to put a smile

00:22:59.760 --> 00:23:01.601
on your face and make it feel good.

00:23:01.601 --> 00:23:02.434
- Yes.

00:23:02.434 --> 00:23:04.470
- And you can find those
links that our website we're

00:23:04.470 --> 00:23:06.720
on every major platform.

00:23:06.720 --> 00:23:10.380
The same way that
Entrepreneurs Taking Action is.

00:23:10.380 --> 00:23:12.060
So you can do that.

00:23:12.060 --> 00:23:16.410
We're on all the major
social media platforms.

00:23:16.410 --> 00:23:21.410
We're particularly active on
Facebook, Instagram and TikTok.

00:23:22.830 --> 00:23:23.884
- Right.

00:23:23.884 --> 00:23:25.800
- You like doing those
TikTok dances, don't you?

00:23:25.800 --> 00:23:26.670
- I do that.

00:23:26.670 --> 00:23:29.492
- Right. And we engage with,

00:23:29.492 --> 00:23:30.325
- TikTok's a lot of fun.

00:23:30.325 --> 00:23:31.710
I get addicted to TikTok.

00:23:31.710 --> 00:23:33.690
I spend way too much time on there.

00:23:33.690 --> 00:23:35.307
- Oh yeah, yeah.

00:23:35.307 --> 00:23:37.110
You know, in hospitals you don't have

00:23:37.110 --> 00:23:39.277
to sedate people anymore.

00:23:39.277 --> 00:23:40.785
Just give them a TikTok channel

00:23:40.785 --> 00:23:42.030
and they'll be there all day.

00:23:42.030 --> 00:23:43.072
- Oh yeah.

00:23:43.072 --> 00:23:44.307
I can look at TikTok for hours.

00:23:44.307 --> 00:23:46.890
- We do things for businesses.

00:23:46.890 --> 00:23:49.110
We now, we make custom socks.

00:23:49.110 --> 00:23:52.980
So we've made custom socks
for Google and IBM and

00:23:52.980 --> 00:23:57.980
for people's weddings and bar
mitzvahs and sweet 16 parties

00:23:58.080 --> 00:24:00.720
and businesses that give
them out as thank you

00:24:00.720 --> 00:24:02.490
gifts to customers.

00:24:02.490 --> 00:24:03.660
We have gift packages.

00:24:03.660 --> 00:24:06.003
We have a charity fundraising program.

00:24:07.410 --> 00:24:08.853
So we got a lot going on.

00:24:10.650 --> 00:24:11.700
- That's awesome.

00:24:11.700 --> 00:24:12.660
- And if you get it all,

00:24:12.660 --> 00:24:15.592
- You guys out and
getting some superpowers

00:24:15.592 --> 00:24:17.905
into sell socks soon,
that would be really cool.

00:24:17.905 --> 00:24:19.380
(laughing)

00:24:19.380 --> 00:24:20.400
- Yes.

00:24:20.400 --> 00:24:22.113
- All wearing crazy socks.

00:24:23.648 --> 00:24:27.333
- Just check out johnscrazysocks.com.

00:24:28.890 --> 00:24:31.020
- Awesome. Thank you guys for coming on.

00:24:31.020 --> 00:24:34.020
This has been really
amazing, so many great tips.

00:24:34.020 --> 00:24:36.150
So thank you for being here.

00:24:36.150 --> 00:24:36.983
- Well thank you.

00:24:36.983 --> 00:24:38.640
And we encourage your audience.

00:24:38.640 --> 00:24:39.766
Go do it.

00:24:39.766 --> 00:24:43.410
The worst thing that happens
is you fail, but you never

00:24:43.410 --> 00:24:44.520
really fail.

00:24:44.520 --> 00:24:47.610
It's just the lesson you
learn to be smarter and

00:24:47.610 --> 00:24:49.140
stronger the next time

00:24:49.140 --> 00:24:53.777
- I follow your heart, follow
your dreams, work hard.

00:24:53.777 --> 00:24:55.920
That's all you can do

00:24:55.920 --> 00:24:57.033
- Pretty cool buddy.

00:24:58.290 --> 00:24:59.790
- Yep. Awesome.

00:24:59.790 --> 00:25:01.770
All right guys, until next time.

00:25:01.770 --> 00:25:02.603
Bye.

00:25:02.603 --> 00:25:03.436
- Bye.

00:25:05.684 --> 00:25:08.267
(upbeat music)

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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Take this FREE 3-minute personality test to find out what your expert type is and get a to-do list of things you can do to turn your superpowers into sales.

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