052 — Marco Helps Entrepreneurs Scale With Incentive Plans Instead of Discounts

WEBVTT

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- Hey, busy business
people, I am here today

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with another Entrepreneur
Taking Action, Marco Torres,

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Marco helps entrepreneurs scale

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with incentive plans instead of discounts,

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and I'm getting the scoop
today on how he does it,

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so stay tuned.

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(upbeat music)

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All right, so Marco,
let's just kick this off

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with what are incentive plans

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and what are some ways that
entrepreneurs can use them?

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- Well, there's plenty of
incentive plans out there,

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everything from, just
to get your listeners

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starting to think how could they add value

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with their products versus incentives,

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going back to some basics,

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like McDonald's with the Happy Meal.

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They have a Happy Meal to get the family,

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getting their mind off of the price,

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and they have a package that
includes the toy and the gift

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and the soda and the cookie and whatever.

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And you're not worried about
the price of the package.

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Your kids are screaming,
"I want the Happy Meal,"

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because they had a little toy inside,

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so that's an example of
an incentive, that gift,

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and it's created billions of dollars

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for McDonald's over the years.

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And why many families choose
McDonald's over Burger King,

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because they got the Happy Meal

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with the little toy for the kids.

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Amazon's another huge example.

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You buy Prime, so you
can watch some videos,

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but you're buying Prime and you get what?

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You get free shipping, so now what?

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We are all now glued on shopping on Amazon

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more often than not,

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because we got the shipping included free,

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so that's the incentive

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that he ended up capturing
all around the globe,

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everybody to be shopping on Amazon.

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So we offer ways, which
are travel incentives

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and restaurant vouchers with my company,

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which we'll talk more
about that along the way,

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but the idea being how to
add value to your offers

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versus discounting, like-

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- That's really smart.

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I haven't thought about that

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in terms of the McDonald's toys,

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'cause yeah, that's exactly what that is,

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incentivizing the food,
which is the main purpose

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by giving a toy to get something else.

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That is really cool.

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- And then they take
your eye off of the price

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and instead put it on the prize.

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So they have the Happy Meal,

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and you know many a family
choose Burger King on the road.

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I mean, they choose McDonald's
while they're on the road

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versus Burger King or Wendy's,

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because, hey, I know my
kids gonna be shut up

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in the back seat, stop yelling,

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"Are we there yet? Are we there yet?"

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'Cause they're gonna be-

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- Oh, I knew adults that
were going after them

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for a little while,

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because they started putting Pokemon cards

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in the McDonald's Happy Meals,

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and there were people on
TikTok that were going,

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grown adults, people in their 30s and 40s

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that were hitting up McDonald's

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and buying like 20, 30 happy meals,

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because you have adult money now.

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(host laughing)

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You could just go get Pokemon cards,

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but because they were in the Happy Meals,

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it was the craziest thing I've ever seen,

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so I love that example.

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I know some of the other
things that you told me

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that you can do with incentive programs,

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video reviews was one of them.

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Talk about that for a minute.

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How do you use incentive programs

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to get more video reviews
for your business?

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- Well that's, in a way,
how this business came about

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in the first place.

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We've been in the travel
space, my partners and I,

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since the mid 90s actually.

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But we started our own business in 2010,

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a big travel company.

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We were blowing up really fast,

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and we wanted video testimonials.

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And so, what we came up with
was an idea to ask people

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to go the extra mile and actually
film a selfie testimonial

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from the hotel or the resort

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that we were selling at the time.

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And so we came up with an
idea, now this, by the way,

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anybody out there can take and run with,

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because it's a great
idea, and we did a survey

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when we thought people
should be the happiest

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with their vacation stay,

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which was like the day after check-in.

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So right after check-in,

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we'd be sending them an
email, text message saying,

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"Hey, how's the hotel living
up to your expectation?"

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And if they responded with,
on a scale of one to five,

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we'd ask 'em to score us,

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if they gave us a four or five,

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we'd immediately be going
back with, "Wonderful,

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"can you help us spread
the word about this hotel?

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"We're glad you're having a great time.

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"And if you'd go through the extra step

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"and film a selfie video
from the resort pool,

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"the beach, the bar,
whatever you like best

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"and brag about the hotel
brand and our brand,

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"we will reward you with a
bonus trip, a three-night stay

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"in your choice of Orlando or
Las Vegas," and that blew up.

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Before we knew it, we had
hundreds of video testimonials.

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Today, we have over
30,000 video testimonials,

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and I've taught thousands
of other business owners

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how to solicit reviews, video reviews,

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by incentivizing them
with a travel incentive.

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But that's how our business
came about in the first place.

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But before you knew it, then
when people raised their hand,

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of course, this is where it got expensive,

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when they raised their
hand, and they said,

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"Okay, we want that
free trip you promised."

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We had to dig into our pockets

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to fulfill those trips we were giving,

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and we came up with a way,

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and I don't know if now's the
best time to tell that story,

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but this is how the whole
business came about.

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- Yeah! Go for it.

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- Can I share that next, Christina?

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So, then we were having to
pay for those rooms, right?

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We were giving away free trips.
Now we gotta pay for 'em.

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So we went back to those hotel partners

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in Orlando and Las Vegas.

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Those were the two destinations
we were giving away,

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and we went back and we said,

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"Look, we know you've got a problem,

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"and we think we found a solution
to help solve the problem.

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"The problem is you've got
hotel rooms that go empty.

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"Sure you sell out for
certain holidays, weekends,

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"special events, but the
majority of the year,

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"70% of the year, your hotel goes

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"with at least 30% of your
rooms empty," and they agreed.

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And we said, "Well, look, if
you'll give us those rooms

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"for free or next to nothing,

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"we'll put warm bodies in those rooms,

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"couples, families, individuals

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"that'll spend money at the
restaurant, the bar, the spa,

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"the casino, the gift
shop, the excursion desk.

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"They'll book extra nights
and upgrade room types."

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And they said, "Well,
we'll give it a try."

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So we got a few hotels
in Orlando and Las Vegas

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to play with us, participate,
and now we were able

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to fulfill these incentives
we were giving away.

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And so it wasn't costing us anything now

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to give away those free
trips to Orlando and Vegas.

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And we thought to ourselves, oh my God,

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can you imagine if we could convince

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hundreds of other hotels around the world

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to participate with us?

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And if they did, we'd have
another standalone business,

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which is eventually what became
marketingboost.com today,

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where we offer the subscription plan,

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where we offer the ability
for business owners

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to give away these
complimentary hotel stays

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and restaurant savings vouchers
and restaurant vouchers

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that they can use to, like
the McDonald's Happy Meal,

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it's an adult Happy Meal for any business

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that you can add these
value add incentives

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to whatever you're call to action is.

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When they buy your product, they get X

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or when they inquire about
your product, they get Y,

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so you can have different
incentives, different value,

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ladder incentives to help
people stop being prospects

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on the fence and take action

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and buy or book an appointment with you

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or choose you over-

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- I think you mentioned
a couple of other ways

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that people could use them

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aside from just video reviews as well.

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You mentioned that they could do it

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through local fundraising.

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So how does local fundraising tie in?

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- Yeah, that's another huge way,

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and this came about by one of our clients.

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It was their idea.

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And in the insurance industry,

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and then he took it to
the insurance industry,

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the real estate industry,
the mortgage industry,

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so he's become a multimillionaire.

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In part, he gives my
company credit for that,

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with these incentives.

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And what they do is he's
got teams of salespeople

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around the country that they
work with local nonprofits

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and help them raise
funds, and they'll step up

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and turn their sales mode off.

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They can go into these environments

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and look, and be a philanthropist.

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So they're establishing
themselves as an authority,

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as the experts, as the philanthropist,

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and they're providing the nonprofit

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with a bunch of our incentives,

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these complimentary hotel stays

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that they can auction off, raffle off,

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give away as fundraising tools to raise...

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It might be a golf tournament,

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and so when you pay the entry
fee to the golf tournament,

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you get a chance to win.

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So they're helping these nonprofits

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use them in a variety of ways.

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They let the nonprofit keep all the money,

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and they don't touch
the money being raised

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or what have you, but what they ask for

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is, hey, we just wanna be
able to address the audience

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at the day of the auction or the event

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where they're gonna give
their elevator pitch,

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"Look, this is what we do.

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"We're the financial advisor experts.

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"We're the real estate experts.

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"If you're buying, selling, investing,

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"if you need a mortgage,
we're the experts."

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So they go in, and this is what we do

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if you ever need anybody,
but because they're coming in

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with sales mode turned off,
they're coming in as the hero,

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supporting the nonprofit, the cause,

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whether it be the football
fundraising equipment drive

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or local nonprofit community

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and they're rubbing shoulders
with other philanthropists.

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They're setting themselves up
as the expert, the authority,

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and they're generating leads
that way in a soft approach,

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which in many cases for these guys,

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they have more leads than
they know what to do with,

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by consistently doing this over and over,

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both in local or in online
national stuff and what have you.

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So that's another very powerful
way to use these incentives,

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even if it's just occasionally
throughout the year

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to be building your personal
brand or your company brand.

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- That's really neat.

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What are some other lead generator ways

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that you've seen people do this?

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How else are businesses
getting leads, getting sales,

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using these incentive programs?

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- Another way is to run contests

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and sweepstakes online, join our Facebook.

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Another, I tell you what,

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I've got hundreds of my
clients that use these

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to grow their social media
following, and for example,

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they're running contest
on their Facebook groups.

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So as everybody joins
their Facebook group,

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they might say, "Hey, for
every person you invite

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"to join this group, you
get another chance to win.

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"And this week we're giving
away a trip to Cancun,

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"five nights in Cancun.

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"Next week, it's Cabo San Lucas.

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"Following its Punta Cana.

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"Then it's Las Vegas, Orlando,"

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And so they're doing this constantly.

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And then they make a big
deal out of the winner.

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They go live on Facebook,

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and they give away the
free trip to the consumer.

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Now, there are some disclosures.

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There are often things, for example,

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they don't include airfare.

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Obviously they don't
include food and beverage,

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and they don't include the
government taxes and fees.

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So that's basically the three disclosures

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or disclaimers that they need to say,

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so that the user who's
receiving the incentive,

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realizes, okay, they're
not getting airfare.

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They're not getting food
and beverage included,

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and they're not getting
the government taxes,

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so they pay the government taxes

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and then they have 18 months

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to log on to an online
platform and book their dates.

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There's no hoops to jump through,

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no timeshare presentations to listen to,

00:11:32.117 --> 00:11:36.873
no weird stuff like that
that make it challenging or-

00:11:37.918 --> 00:11:40.440
- I was about say, you don't
wanna devalue the brand

00:11:40.440 --> 00:11:43.020
with some of those time
share presentation thingies

00:11:43.020 --> 00:11:43.860
and annoyances.

00:11:43.860 --> 00:11:46.953
That's really cool that
that's not in there anywhere.

00:11:48.414 --> 00:11:51.510
- It's not part of the
program, absolutely not, yeah.

00:11:51.510 --> 00:11:53.430
- Oh, that's awesome, so
what if they're in businesses

00:11:53.430 --> 00:11:55.871
that are not travel-related?

00:11:55.871 --> 00:11:57.570
We've talked about some of the ways

00:11:57.570 --> 00:12:00.510
that travel incentives play into this,

00:12:00.510 --> 00:12:01.620
and it sounds like they would work

00:12:01.620 --> 00:12:03.480
if you're not in a
travel-related business,

00:12:03.480 --> 00:12:06.123
but can you speak to that a little bit?

00:12:08.640 --> 00:12:10.830
- Sure, yeah, 'cause that's
one of the challenges

00:12:10.830 --> 00:12:13.503
that anybody who's
considering Marketing Boost

00:12:13.503 --> 00:12:15.840
joining our program is that it's

00:12:15.840 --> 00:12:18.450
well, I'm not in the travel business,

00:12:18.450 --> 00:12:20.910
so how would a travel
incentive work for my company?

00:12:20.910 --> 00:12:22.140
And the funny thing is,

00:12:22.140 --> 00:12:24.870
they obviously do work
if you are in travel.

00:12:24.870 --> 00:12:26.820
It's a no brainer if you're in travel,

00:12:26.820 --> 00:12:28.740
because then it's like a buy one, get one.

00:12:28.740 --> 00:12:30.300
It's a simple incentive.

00:12:30.300 --> 00:12:32.900
You buy a cruise from me,
you get a bonus trip free.

00:12:33.900 --> 00:12:37.080
But, we have found that
they work even more

00:12:37.080 --> 00:12:41.190
or just as much with just
about any other business.

00:12:41.190 --> 00:12:43.380
We have everything from lemonade stands

00:12:43.380 --> 00:12:45.510
up in Northeast using our services.

00:12:45.510 --> 00:12:47.776
I don't even know how the
lemonade stand guy uses them,

00:12:47.776 --> 00:12:52.776
but he does, and to car
dealerships in Chicago.

00:12:52.860 --> 00:12:57.150
I've got a tax company, a
huge amount of tax companies

00:12:57.150 --> 00:13:00.300
all over the US and Canada
that use our services,

00:13:00.300 --> 00:13:02.238
and they're incentivizing
them for example,

00:13:02.238 --> 00:13:04.663
simple, do your taxes with us,

00:13:04.663 --> 00:13:08.523
and in addition to getting your rebate,

00:13:08.523 --> 00:13:11.910
whatever they promise
for the biggest refund,

00:13:11.910 --> 00:13:15.480
you'll also get a
complimentary hotel stay on us.

00:13:15.480 --> 00:13:17.610
And so some of the tax companies

00:13:17.610 --> 00:13:19.620
that are using us are just killing it.

00:13:19.620 --> 00:13:23.940
We even pay commissions on
the usage of these incentives.

00:13:23.940 --> 00:13:25.740
So, I had one guy last year,

00:13:25.740 --> 00:13:29.550
I had paid him over $8,000 in commissions

00:13:29.550 --> 00:13:32.130
for the incentives that he gave away

00:13:32.130 --> 00:13:33.840
for people who did their taxes with him,

00:13:33.840 --> 00:13:36.120
so you can imagine how
much additional business

00:13:36.120 --> 00:13:39.510
that came his way from
giving away these incentives.

00:13:39.510 --> 00:13:41.970
So they work for, as I mentioned earlier,

00:13:41.970 --> 00:13:44.400
the guy who was doing
it with the nonprofits,

00:13:44.400 --> 00:13:46.350
they were in the insurance industry,

00:13:46.350 --> 00:13:48.000
real estate and mortgage.

00:13:48.000 --> 00:13:49.740
And then we've got people
that are using them

00:13:49.740 --> 00:13:52.899
with online retailers, for example.

00:13:52.899 --> 00:13:55.140
Even if it's a small product,

00:13:55.140 --> 00:13:58.350
let's say you typically
have $100 purchase online,

00:13:58.350 --> 00:14:02.400
you might create this as a loyalty program

00:14:02.400 --> 00:14:05.045
or with a carrot hanging, saying,

00:14:05.045 --> 00:14:07.110
"Look, when you purchase,"

00:14:07.110 --> 00:14:09.060
maybe your average purchase price is $50,

00:14:09.060 --> 00:14:10.230
and you wish it was 500.

00:14:10.230 --> 00:14:11.977
Well, maybe you put on your website,

00:14:11.977 --> 00:14:16.977
"When you get to $500 in
purchases on our website,

00:14:17.218 --> 00:14:22.087
"you will get your choice of
a complimentary hotel stay

00:14:22.087 --> 00:14:25.207
"in your choice of five nights in Cancun

00:14:25.207 --> 00:14:27.030
"or five nights in Hawaii."

00:14:27.030 --> 00:14:30.660
And now you you've got a reason
to keep marketing to them.

00:14:30.660 --> 00:14:32.827
They spent $100, so now you're going back.

00:14:32.827 --> 00:14:34.650
"You're only $400 away,"

00:14:34.650 --> 00:14:37.230
and you could keep sending
them follow-up messages.

00:14:37.230 --> 00:14:38.563
Now they've spent another $100,

00:14:38.563 --> 00:14:41.640
"Your $300 away from your Cancun trip."

00:14:41.640 --> 00:14:44.737
And then again, somewhere
in the disclosure,

00:14:44.737 --> 00:14:46.717
"Airfares not included, food
and beverage is not included

00:14:46.717 --> 00:14:49.273
"and government taxes not includes."

00:14:49.273 --> 00:14:54.273
So, you're dangling that high
value, perceived value carrot

00:14:54.305 --> 00:14:57.420
with the call to action.

00:14:57.420 --> 00:15:00.420
And we do teach our members,
even though with our product,

00:15:00.420 --> 00:15:03.360
you can give away as many of
these incentives as you want,

00:15:03.360 --> 00:15:05.250
within our community, our ecosystem,

00:15:05.250 --> 00:15:06.540
we're teaching our members,

00:15:06.540 --> 00:15:09.570
you gotta build scarcity
and urgency into these.

00:15:09.570 --> 00:15:11.010
Don't give them away like candy,

00:15:11.010 --> 00:15:12.810
'cause they'll lose the value.

00:15:12.810 --> 00:15:16.566
So you wanna make the
client earn it a little bit.

00:15:16.566 --> 00:15:19.417
Maybe if you're a business
coach, you might be saying,

00:15:19.417 --> 00:15:22.657
"Look, if you hire me, you and I both know

00:15:22.657 --> 00:15:26.077
"that it's gonna take a few
months of our working together

00:15:26.077 --> 00:15:28.807
"for me to hold you accountable
to implement these ideas

00:15:28.807 --> 00:15:32.857
"and so forth, so if you hire me on...

00:15:32.857 --> 00:15:34.087
"Okay, we can go month-to-month

00:15:34.087 --> 00:15:35.947
"and no long-term guarantee your contract.

00:15:35.947 --> 00:15:38.557
"However, if you stick
with me for six months

00:15:38.557 --> 00:15:41.197
"on the six month anniversary,
I'm gonna reward you

00:15:41.197 --> 00:15:44.194
"with a six day, five
night gift to Cancun."

00:15:44.194 --> 00:15:48.000
And then you can add your own added value.

00:15:48.000 --> 00:15:50.467
Maybe you say, "I'm gonna give
you the seventh month free,

00:15:50.467 --> 00:15:52.706
"plus I'm gonna give you, your six month,

00:15:52.706 --> 00:15:55.627
"a five night trip in
Cancun on the anniversary.

00:15:55.627 --> 00:15:58.207
"Or if you pay in advance
for the six months,

00:15:58.207 --> 00:15:59.915
"you'll get it immediately, boom."

00:15:59.915 --> 00:16:01.020
(both laughing)

00:16:01.020 --> 00:16:03.420
And now you've found a way

00:16:03.420 --> 00:16:05.520
to get that extra cash flow on the spot.

00:16:05.520 --> 00:16:06.600
I had one guy that did that

00:16:06.600 --> 00:16:08.640
with his subscription business plan.

00:16:08.640 --> 00:16:12.450
He sold a subscription for
$97 a month on a telegram.

00:16:12.450 --> 00:16:14.790
He had a huge following on
telegram that he built up

00:16:14.790 --> 00:16:16.710
that were paying him $97 a month

00:16:16.710 --> 00:16:21.330
for access to tips on when to
buy and sell stocks and crypto

00:16:21.330 --> 00:16:24.390
and not to lose during all
these crashes recently.

00:16:24.390 --> 00:16:27.540
And so he's proving himself
successful with his clients,

00:16:27.540 --> 00:16:29.520
and he found Marketing Boost,
and he came up with a way

00:16:29.520 --> 00:16:32.790
to hey, if you signed up
for 12 months in advance,

00:16:32.790 --> 00:16:34.650
pay for 12 months in advance,

00:16:34.650 --> 00:16:36.300
we'll give you the 13th month free

00:16:36.300 --> 00:16:40.200
and your choice of five
nights in Hawaii or Cancun.

00:16:40.200 --> 00:16:42.720
And he had about 350 of 'em step up

00:16:42.720 --> 00:16:44.580
and pay for a year in advance.

00:16:44.580 --> 00:16:47.227
And he said, "If you pay
for six months in advance,

00:16:47.227 --> 00:16:51.570
"you'll get your choice
of Orlando or Las Vegas,"

00:16:51.570 --> 00:16:54.720
and he had, again, about
100 pay for six months,

00:16:54.720 --> 00:16:56.700
300 pay for 12 months.

00:16:56.700 --> 00:16:58.290
You know, each of those,

00:16:58.290 --> 00:17:00.311
the 12 months was over $1,200 a piece,

00:17:00.311 --> 00:17:04.230
and overall it was
nearly $500,000 he raised

00:17:04.230 --> 00:17:06.570
in four days of instant cash flow.

00:17:06.570 --> 00:17:09.120
And now it's part of his ongoing process

00:17:09.120 --> 00:17:12.390
after they used his
service on a monthly plan

00:17:12.390 --> 00:17:15.362
for a few months and see
the value of his service.

00:17:15.362 --> 00:17:18.060
He hits them with the reason to step up

00:17:18.060 --> 00:17:21.540
and pay for the annual plan
and kills it with that,

00:17:21.540 --> 00:17:24.840
and there's just so many
other ways to skin this cat,

00:17:24.840 --> 00:17:26.790
regardless of the industry you're in.

00:17:26.790 --> 00:17:31.790
I've seen photographers do
this with their portrait plan.

00:17:33.450 --> 00:17:35.220
They'll take the pictures,
and then when it comes

00:17:35.220 --> 00:17:37.170
to selling you all the printed portraits,

00:17:37.170 --> 00:17:38.310
they'll create the package.

00:17:38.310 --> 00:17:41.100
If you buy the package A, you get this,

00:17:41.100 --> 00:17:42.510
but if you buy the package B

00:17:42.510 --> 00:17:44.481
with all of this, this,
this, this and that,

00:17:44.481 --> 00:17:47.400
then we'll throw in a
trip to blah, blah, blah,

00:17:47.400 --> 00:17:49.380
and it's become, you know...

00:17:49.380 --> 00:17:51.475
This one guy in Australia
who does it like that,

00:17:51.475 --> 00:17:53.190
the other day he had a glitch.

00:17:53.190 --> 00:17:54.720
He called me, 'cause
he was having a glitch.

00:17:54.720 --> 00:17:56.850
Something wasn't working
right in the platform,

00:17:56.850 --> 00:17:57.900
and he was all panicked.

00:17:57.900 --> 00:17:59.797
He was like, "This is my bread and butter

00:17:59.797 --> 00:18:02.038
"with these incentives. I need it fixed."

00:18:02.038 --> 00:18:03.457
(both laughing)

00:18:03.457 --> 00:18:04.740
- Oh man.

00:18:04.740 --> 00:18:09.720
- And so it could be a
game changing home run.

00:18:09.720 --> 00:18:11.580
I mean, we're not the magic bullet.

00:18:11.580 --> 00:18:13.680
If you don't have a product or service

00:18:13.680 --> 00:18:15.363
that people already buy from you,

00:18:16.470 --> 00:18:18.480
adding our incentives to the mix

00:18:18.480 --> 00:18:20.530
is not gonna turn you into a millionaire.

00:18:21.390 --> 00:18:23.250
But if you've already
got a product or service

00:18:23.250 --> 00:18:27.330
that people like and trust you,
and they're buying from you,

00:18:27.330 --> 00:18:31.710
then adding an incentive
and doing it the right way,

00:18:31.710 --> 00:18:36.710
like McDonald's, like Amazon,
like, shoot, T-Mobile,

00:18:37.384 --> 00:18:40.230
you sign up for four phone services

00:18:40.230 --> 00:18:42.480
and you get the free
phone or whatever it is.

00:18:43.650 --> 00:18:46.050
Incentive-based marketing is nothing new.

00:18:46.050 --> 00:18:47.190
It's very powerful.

00:18:47.190 --> 00:18:49.080
Most small entrepreneurs can't afford

00:18:49.080 --> 00:18:51.240
to really come up with anything powerful

00:18:51.240 --> 00:18:54.000
or anything that seems high value enough

00:18:54.000 --> 00:18:56.070
without it costing you a lot of money,

00:18:56.070 --> 00:18:58.474
and so that's where we solve that problem.

00:18:58.474 --> 00:19:00.210
- That is really neat. I like that a lot.

00:19:00.210 --> 00:19:02.940
So how, well you've kind
of already addressed

00:19:02.940 --> 00:19:04.380
how you're able to do this so affordably,

00:19:04.380 --> 00:19:07.080
because of how you've done
that stuff with the hotels,

00:19:07.080 --> 00:19:10.320
so tell us how do they
get in touch with you.

00:19:10.320 --> 00:19:13.380
- Well, I'll make that more clear,

00:19:13.380 --> 00:19:15.000
because it's still scratching your head.

00:19:15.000 --> 00:19:16.590
People are like, "How?"

00:19:16.590 --> 00:19:18.900
So I kind of told that
earlier again, right?

00:19:18.900 --> 00:19:23.190
We created a win, win, win,
so the win for the resorts

00:19:23.190 --> 00:19:25.290
is we're helping them fill these rooms

00:19:25.290 --> 00:19:27.390
that would've likely gone
empty, so what does that mean?

00:19:27.390 --> 00:19:30.360
That also means that the
complimentary hotel stays

00:19:30.360 --> 00:19:32.610
do have the restrictions.

00:19:32.610 --> 00:19:34.170
For example, we gotta give a minimum

00:19:34.170 --> 00:19:37.830
of 30-day advanced notice
for the dates to be available

00:19:37.830 --> 00:19:39.150
for most of the destinations.

00:19:39.150 --> 00:19:41.820
Some have 14-day advanced notice.

00:19:41.820 --> 00:19:44.610
So that means you can't book tomorrow.

00:19:44.610 --> 00:19:46.830
You can't book the free
stay tomorrow somewhere.

00:19:46.830 --> 00:19:48.630
You're gonna need to give 'em 14 days

00:19:48.630 --> 00:19:50.280
to 30 days advanced notice.

00:19:50.280 --> 00:19:51.720
Most of our competitors, by the way,

00:19:51.720 --> 00:19:54.540
they need at least 60
days advanced notice.

00:19:54.540 --> 00:19:55.380
So we're not the first

00:19:55.380 --> 00:19:57.090
to be in the travel-incentive business,

00:19:57.090 --> 00:19:59.820
but we totally turned it
around and made it easy.

00:19:59.820 --> 00:20:02.880
So one, it's a win for the consumer.

00:20:02.880 --> 00:20:04.440
It's a win for the resorts again,

00:20:04.440 --> 00:20:06.390
'cause we're filling these
rooms that would've gone empty.

00:20:06.390 --> 00:20:07.890
That also means that
you're not gonna be able

00:20:07.890 --> 00:20:11.900
to use these on 4th of
July, Memorial Day weekend,

00:20:11.900 --> 00:20:15.690
Christmas week, New Year's
week, New Year's Eve.

00:20:15.690 --> 00:20:17.490
So in other words, the peak seasons

00:20:17.490 --> 00:20:19.320
and certain weekends may not be available.

00:20:19.320 --> 00:20:21.510
So if your end user can
be somewhat flexible,

00:20:21.510 --> 00:20:23.610
for example, we offer about 32 weeks

00:20:23.610 --> 00:20:26.130
out of 52 weeks a year of availability,

00:20:26.130 --> 00:20:29.700
so if they have some
flexibility, these are wonderful.

00:20:29.700 --> 00:20:32.220
But if they can only travel on
their birthday, for example,

00:20:32.220 --> 00:20:33.780
or New Year's week or Christmas week,

00:20:33.780 --> 00:20:36.000
then it may not work for
the end user, but otherwise,

00:20:36.000 --> 00:20:38.591
most people can get an
amazing value out of this.

00:20:38.591 --> 00:20:42.060
Second, it's a win for the
business owner using our service,

00:20:42.060 --> 00:20:44.220
because they get this amazing high value.

00:20:44.220 --> 00:20:47.280
They get that wild delight
and surprise factor

00:20:47.280 --> 00:20:49.440
to add value to their business,

00:20:49.440 --> 00:20:51.120
and it's a win for the consumer,

00:20:51.120 --> 00:20:54.250
because they're getting to
travel for pennies on the dollar

00:20:55.736 --> 00:20:58.770
whether they're using our
complimentary hotel stays

00:20:58.770 --> 00:21:01.980
or our hotel savings cards,

00:21:01.980 --> 00:21:05.138
those come in increments of
one, two, three and $500,

00:21:05.138 --> 00:21:07.650
and they work like a gift card,

00:21:07.650 --> 00:21:09.360
but they don't pay for
the entire hotel stay.

00:21:09.360 --> 00:21:12.210
They'll discount the
rooms from 10 to 50% off,

00:21:12.210 --> 00:21:14.460
compared to the Expedias of the world.

00:21:14.460 --> 00:21:16.512
And then there's
restaurant savings vouchers

00:21:16.512 --> 00:21:18.330
that we have that are good

00:21:18.330 --> 00:21:20.040
at about a hundred thousand restaurants

00:21:20.040 --> 00:21:23.520
around the US and Canada
that can save them money,

00:21:23.520 --> 00:21:25.977
you know, buy one, get one 25% off,

00:21:25.977 --> 00:21:30.540
and they vary by a
restaurant participating.

00:21:30.540 --> 00:21:33.090
So those are the three
categories of incentives

00:21:33.090 --> 00:21:37.410
that we provide, and hopefully
that answers the question

00:21:37.410 --> 00:21:39.123
of how do you make it possible.

00:21:39.123 --> 00:21:40.230
- Yeah, that definitely answers that.

00:21:40.230 --> 00:21:41.760
I love that. It makes a lot of sense.

00:21:41.760 --> 00:21:44.130
You've really thought it through
on how all this stuff fits.

00:21:44.130 --> 00:21:45.960
So how does somebody find you

00:21:45.960 --> 00:21:47.710
if they wanna do business with you?

00:21:49.950 --> 00:21:51.750
- Thanks for asking that.

00:21:51.750 --> 00:21:54.960
So here's my plug, guys,
for listening to us.

00:21:54.960 --> 00:21:57.600
Just go to marketingboost.com.

00:21:57.600 --> 00:22:00.630
That's the name of the company
that we founded in 2017.

00:22:00.630 --> 00:22:02.010
We've been at it for a little while now

00:22:02.010 --> 00:22:06.210
and helped fulfill almost 500,000

00:22:06.210 --> 00:22:08.820
of these complimentary
hotel stays to date.

00:22:08.820 --> 00:22:12.930
So a lot of volume, a
lot of happy travelers.

00:22:12.930 --> 00:22:14.880
So marketingboost.com.

00:22:14.880 --> 00:22:17.760
There is a special offer for
the listeners of this show.

00:22:17.760 --> 00:22:21.720
If you go to marketingboost.com/podcast,

00:22:21.720 --> 00:22:25.950
you can get 30 days of Marketing
Boost for only $1 bill,

00:22:25.950 --> 00:22:30.950
one US dollar, so
marketingboost.com/podcast

00:22:31.380 --> 00:22:32.280
for 30 days for $1.
- All right, awesome.

00:22:32.280 --> 00:22:33.870
Thank you for sharing that with everybody.

00:22:33.870 --> 00:22:36.330
And you've already got my
noodle working on some ideas,

00:22:36.330 --> 00:22:38.190
so thank you so much for coming on

00:22:38.190 --> 00:22:39.840
and for sharing all this with us.

00:22:41.970 --> 00:22:42.803
- You're welcome, thanks for having me.

00:22:42.803 --> 00:22:45.090
- All right guys, head
over to ETAtoday.zone

00:22:45.090 --> 00:22:46.200
to learn how to build a business

00:22:46.200 --> 00:22:48.510
that enables your lifestyle
instead of taking over your life

00:22:48.510 --> 00:22:50.550
and learn from other great experts,

00:22:50.550 --> 00:22:53.010
just like Marco with lots more ideas.

00:22:53.010 --> 00:22:54.060
Until next time, bye.

00:22:57.866 --> 00:23:00.533
(bright music)