052 — Marco Helps Entrepreneurs Scale With Incentive Plans Instead of Discounts

“Do you think that your audience would benefit from us doing an interview together to talk about attraction-based marketing techniques and tools? I have developed some amazing tools and helped thousands of businesses. Let's Talk" Marco Torres

Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.

In today's episode, Christina and Marco talk about what incentive plans are and what are some ways that entrepreneurs can use them.

Questions

  • What are incentive plans and what are some ways that entrepreneurs can use them?
  • How do you use incentive programs to get more video reviews for your business?
  • So how does local fundraising tie in?
  • What are some other lead generator ways that you've seen people do this?
  • How else are businesses getting leads, getting sales, using these incentive programs?
  • What if they're in businesses that are not travel-related?

Links and Resources

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Read Full Transcript

WEBVTT

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- Hey, busy business
people, I am here today

00:00:03.270 --> 00:00:06.600
with another Entrepreneur
Taking Action, Marco Torres,

00:00:06.600 --> 00:00:08.520
Marco helps entrepreneurs scale

00:00:08.520 --> 00:00:11.220
with incentive plans instead of discounts,

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and I'm getting the scoop
today on how he does it,

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so stay tuned.

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(upbeat music)

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All right, so Marco,
let's just kick this off

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with what are incentive plans

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and what are some ways that
entrepreneurs can use them?

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- Well, there's plenty of
incentive plans out there,

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everything from, just
to get your listeners

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starting to think how could they add value

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with their products versus incentives,

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going back to some basics,

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like McDonald's with the Happy Meal.

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They have a Happy Meal to get the family,

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getting their mind off of the price,

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and they have a package that
includes the toy and the gift

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and the soda and the cookie and whatever.

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And you're not worried about
the price of the package.

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Your kids are screaming,
"I want the Happy Meal,"

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because they had a little toy inside,

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so that's an example of
an incentive, that gift,

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and it's created billions of dollars

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for McDonald's over the years.

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And why many families choose
McDonald's over Burger King,

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because they got the Happy Meal

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with the little toy for the kids.

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Amazon's another huge example.

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You buy Prime, so you
can watch some videos,

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but you're buying Prime and you get what?

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You get free shipping, so now what?

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We are all now glued on shopping on Amazon

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more often than not,

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because we got the shipping included free,

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so that's the incentive

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that he ended up capturing
all around the globe,

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everybody to be shopping on Amazon.

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So we offer ways, which
are travel incentives

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and restaurant vouchers with my company,

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which we'll talk more
about that along the way,

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but the idea being how to
add value to your offers

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versus discounting, like-

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- That's really smart.

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I haven't thought about that

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in terms of the McDonald's toys,

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'cause yeah, that's exactly what that is,

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incentivizing the food,
which is the main purpose

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by giving a toy to get something else.

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That is really cool.

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- And then they take
your eye off of the price

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and instead put it on the prize.

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So they have the Happy Meal,

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and you know many a family
choose Burger King on the road.

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I mean, they choose McDonald's
while they're on the road

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versus Burger King or Wendy's,

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because, hey, I know my
kids gonna be shut up

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in the back seat, stop yelling,

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"Are we there yet? Are we there yet?"

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'Cause they're gonna be-

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- Oh, I knew adults that
were going after them

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for a little while,

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because they started putting Pokemon cards

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in the McDonald's Happy Meals,

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and there were people on
TikTok that were going,

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grown adults, people in their 30s and 40s

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that were hitting up McDonald's

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and buying like 20, 30 happy meals,

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because you have adult money now.

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(host laughing)

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You could just go get Pokemon cards,

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but because they were in the Happy Meals,

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it was the craziest thing I've ever seen,

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so I love that example.

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I know some of the other
things that you told me

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that you can do with incentive programs,

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video reviews was one of them.

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Talk about that for a minute.

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How do you use incentive programs

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to get more video reviews
for your business?

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- Well that's, in a way,
how this business came about

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in the first place.

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We've been in the travel
space, my partners and I,

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since the mid 90s actually.

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But we started our own business in 2010,

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a big travel company.

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We were blowing up really fast,

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and we wanted video testimonials.

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And so, what we came up with
was an idea to ask people

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to go the extra mile and actually
film a selfie testimonial

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from the hotel or the resort

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that we were selling at the time.

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And so we came up with an
idea, now this, by the way,

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anybody out there can take and run with,

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because it's a great
idea, and we did a survey

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when we thought people
should be the happiest

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with their vacation stay,

00:04:06.120 --> 00:04:07.980
which was like the day after check-in.

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So right after check-in,

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we'd be sending them an
email, text message saying,

00:04:11.047 --> 00:04:14.040
"Hey, how's the hotel living
up to your expectation?"

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And if they responded with,
on a scale of one to five,

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we'd ask 'em to score us,

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if they gave us a four or five,

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we'd immediately be going
back with, "Wonderful,

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"can you help us spread
the word about this hotel?

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"We're glad you're having a great time.

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"And if you'd go through the extra step

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"and film a selfie video
from the resort pool,

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"the beach, the bar,
whatever you like best

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"and brag about the hotel
brand and our brand,

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"we will reward you with a
bonus trip, a three-night stay

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"in your choice of Orlando or
Las Vegas," and that blew up.

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Before we knew it, we had
hundreds of video testimonials.

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Today, we have over
30,000 video testimonials,

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and I've taught thousands
of other business owners

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how to solicit reviews, video reviews,

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by incentivizing them
with a travel incentive.

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But that's how our business
came about in the first place.

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But before you knew it, then
when people raised their hand,

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of course, this is where it got expensive,

00:05:05.940 --> 00:05:06.827
when they raised their
hand, and they said,

00:05:06.827 --> 00:05:08.910
"Okay, we want that
free trip you promised."

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We had to dig into our pockets

00:05:10.380 --> 00:05:12.900
to fulfill those trips we were giving,

00:05:12.900 --> 00:05:14.400
and we came up with a way,

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and I don't know if now's the
best time to tell that story,

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but this is how the whole
business came about.

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- Yeah! Go for it.

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- Can I share that next, Christina?

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So, then we were having to
pay for those rooms, right?

00:05:24.720 --> 00:05:27.090
We were giving away free trips.
Now we gotta pay for 'em.

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So we went back to those hotel partners

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in Orlando and Las Vegas.

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Those were the two destinations
we were giving away,

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and we went back and we said,

00:05:33.517 --> 00:05:34.837
"Look, we know you've got a problem,

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"and we think we found a solution
to help solve the problem.

00:05:37.747 --> 00:05:42.067
"The problem is you've got
hotel rooms that go empty.

00:05:42.067 --> 00:05:45.007
"Sure you sell out for
certain holidays, weekends,

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"special events, but the
majority of the year,

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"70% of the year, your hotel goes

00:05:49.957 --> 00:05:53.370
"with at least 30% of your
rooms empty," and they agreed.

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And we said, "Well, look, if
you'll give us those rooms

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"for free or next to nothing,

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"we'll put warm bodies in those rooms,

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"couples, families, individuals

00:06:01.657 --> 00:06:04.207
"that'll spend money at the
restaurant, the bar, the spa,

00:06:04.207 --> 00:06:07.567
"the casino, the gift
shop, the excursion desk.

00:06:07.567 --> 00:06:09.957
"They'll book extra nights
and upgrade room types."

00:06:09.957 --> 00:06:11.940
And they said, "Well,
we'll give it a try."

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So we got a few hotels
in Orlando and Las Vegas

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to play with us, participate,
and now we were able

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to fulfill these incentives
we were giving away.

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And so it wasn't costing us anything now

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to give away those free
trips to Orlando and Vegas.

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And we thought to ourselves, oh my God,

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can you imagine if we could convince

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hundreds of other hotels around the world

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to participate with us?

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And if they did, we'd have
another standalone business,

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which is eventually what became
marketingboost.com today,

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where we offer the subscription plan,

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where we offer the ability
for business owners

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to give away these
complimentary hotel stays

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and restaurant savings vouchers
and restaurant vouchers

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that they can use to, like
the McDonald's Happy Meal,

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it's an adult Happy Meal for any business

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that you can add these
value add incentives

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to whatever you're call to action is.

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When they buy your product, they get X

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or when they inquire about
your product, they get Y,

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so you can have different
incentives, different value,

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ladder incentives to help
people stop being prospects

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on the fence and take action

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and buy or book an appointment with you

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or choose you over-

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- I think you mentioned
a couple of other ways

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that people could use them

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aside from just video reviews as well.

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You mentioned that they could do it

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through local fundraising.

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So how does local fundraising tie in?

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- Yeah, that's another huge way,

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and this came about by one of our clients.

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It was their idea.

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And in the insurance industry,

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and then he took it to
the insurance industry,

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the real estate industry,
the mortgage industry,

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so he's become a multimillionaire.

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In part, he gives my
company credit for that,

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with these incentives.

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And what they do is he's
got teams of salespeople

00:08:01.770 --> 00:08:06.770
around the country that they
work with local nonprofits

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and help them raise
funds, and they'll step up

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and turn their sales mode off.

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They can go into these environments

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and look, and be a philanthropist.

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So they're establishing
themselves as an authority,

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as the experts, as the philanthropist,

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and they're providing the nonprofit

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with a bunch of our incentives,

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these complimentary hotel stays

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that they can auction off, raffle off,

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give away as fundraising tools to raise...

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It might be a golf tournament,

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and so when you pay the entry
fee to the golf tournament,

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you get a chance to win.

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So they're helping these nonprofits

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use them in a variety of ways.

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They let the nonprofit keep all the money,

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and they don't touch
the money being raised

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or what have you, but what they ask for

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is, hey, we just wanna be
able to address the audience

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at the day of the auction or the event

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where they're gonna give
their elevator pitch,

00:09:00.397 --> 00:09:01.267
"Look, this is what we do.

00:09:01.267 --> 00:09:03.427
"We're the financial advisor experts.

00:09:03.427 --> 00:09:04.837
"We're the real estate experts.

00:09:04.837 --> 00:09:06.547
"If you're buying, selling, investing,

00:09:06.547 --> 00:09:08.130
"if you need a mortgage,
we're the experts."

00:09:08.130 --> 00:09:12.050
So they go in, and this is what we do

00:09:12.050 --> 00:09:14.760
if you ever need anybody,
but because they're coming in

00:09:14.760 --> 00:09:19.200
with sales mode turned off,
they're coming in as the hero,

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supporting the nonprofit, the cause,

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whether it be the football
fundraising equipment drive

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or local nonprofit community

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and they're rubbing shoulders
with other philanthropists.

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They're setting themselves up
as the expert, the authority,

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and they're generating leads
that way in a soft approach,

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which in many cases for these guys,

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they have more leads than
they know what to do with,

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by consistently doing this over and over,

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both in local or in online
national stuff and what have you.

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So that's another very powerful
way to use these incentives,

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even if it's just occasionally
throughout the year

00:09:55.610 --> 00:09:58.218
to be building your personal
brand or your company brand.

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- That's really neat.

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What are some other lead generator ways

00:10:01.380 --> 00:10:02.640
that you've seen people do this?

00:10:02.640 --> 00:10:05.790
How else are businesses
getting leads, getting sales,

00:10:05.790 --> 00:10:07.353
using these incentive programs?

00:10:10.050 --> 00:10:12.870
- Another way is to run contests

00:10:12.870 --> 00:10:17.520
and sweepstakes online, join our Facebook.

00:10:17.520 --> 00:10:19.020
Another, I tell you what,

00:10:19.020 --> 00:10:21.225
I've got hundreds of my
clients that use these

00:10:21.225 --> 00:10:26.225
to grow their social media
following, and for example,

00:10:26.340 --> 00:10:29.580
they're running contest
on their Facebook groups.

00:10:29.580 --> 00:10:31.470
So as everybody joins
their Facebook group,

00:10:31.470 --> 00:10:35.167
they might say, "Hey, for
every person you invite

00:10:35.167 --> 00:10:38.257
"to join this group, you
get another chance to win.

00:10:38.257 --> 00:10:41.077
"And this week we're giving
away a trip to Cancun,

00:10:41.077 --> 00:10:42.547
"five nights in Cancun.

00:10:42.547 --> 00:10:44.319
"Next week, it's Cabo San Lucas.

00:10:44.319 --> 00:10:46.297
"Following its Punta Cana.

00:10:46.297 --> 00:10:49.290
"Then it's Las Vegas, Orlando,"

00:10:49.290 --> 00:10:51.000
And so they're doing this constantly.

00:10:51.000 --> 00:10:53.070
And then they make a big
deal out of the winner.

00:10:53.070 --> 00:10:54.510
They go live on Facebook,

00:10:54.510 --> 00:10:57.030
and they give away the
free trip to the consumer.

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Now, there are some disclosures.

00:10:58.560 --> 00:11:00.750
There are often things, for example,

00:11:00.750 --> 00:11:02.280
they don't include airfare.

00:11:02.280 --> 00:11:04.770
Obviously they don't
include food and beverage,

00:11:04.770 --> 00:11:07.560
and they don't include the
government taxes and fees.

00:11:07.560 --> 00:11:09.780
So that's basically the three disclosures

00:11:09.780 --> 00:11:12.240
or disclaimers that they need to say,

00:11:12.240 --> 00:11:15.636
so that the user who's
receiving the incentive,

00:11:15.636 --> 00:11:18.150
realizes, okay, they're
not getting airfare.

00:11:18.150 --> 00:11:19.560
They're not getting food
and beverage included,

00:11:19.560 --> 00:11:21.090
and they're not getting
the government taxes,

00:11:21.090 --> 00:11:22.860
so they pay the government taxes

00:11:22.860 --> 00:11:24.390
and then they have 18 months

00:11:24.390 --> 00:11:28.110
to log on to an online
platform and book their dates.

00:11:28.110 --> 00:11:29.790
There's no hoops to jump through,

00:11:29.790 --> 00:11:32.117
no timeshare presentations to listen to,

00:11:32.117 --> 00:11:36.873
no weird stuff like that
that make it challenging or-

00:11:37.918 --> 00:11:40.440
- I was about say, you don't
wanna devalue the brand

00:11:40.440 --> 00:11:43.020
with some of those time
share presentation thingies

00:11:43.020 --> 00:11:43.860
and annoyances.

00:11:43.860 --> 00:11:46.953
That's really cool that
that's not in there anywhere.

00:11:48.414 --> 00:11:51.510
- It's not part of the
program, absolutely not, yeah.

00:11:51.510 --> 00:11:53.430
- Oh, that's awesome, so
what if they're in businesses

00:11:53.430 --> 00:11:55.871
that are not travel-related?

00:11:55.871 --> 00:11:57.570
We've talked about some of the ways

00:11:57.570 --> 00:12:00.510
that travel incentives play into this,

00:12:00.510 --> 00:12:01.620
and it sounds like they would work

00:12:01.620 --> 00:12:03.480
if you're not in a
travel-related business,

00:12:03.480 --> 00:12:06.123
but can you speak to that a little bit?

00:12:08.640 --> 00:12:10.830
- Sure, yeah, 'cause that's
one of the challenges

00:12:10.830 --> 00:12:13.503
that anybody who's
considering Marketing Boost

00:12:13.503 --> 00:12:15.840
joining our program is that it's

00:12:15.840 --> 00:12:18.450
well, I'm not in the travel business,

00:12:18.450 --> 00:12:20.910
so how would a travel
incentive work for my company?

00:12:20.910 --> 00:12:22.140
And the funny thing is,

00:12:22.140 --> 00:12:24.870
they obviously do work
if you are in travel.

00:12:24.870 --> 00:12:26.820
It's a no brainer if you're in travel,

00:12:26.820 --> 00:12:28.740
because then it's like a buy one, get one.

00:12:28.740 --> 00:12:30.300
It's a simple incentive.

00:12:30.300 --> 00:12:32.900
You buy a cruise from me,
you get a bonus trip free.

00:12:33.900 --> 00:12:37.080
But, we have found that
they work even more

00:12:37.080 --> 00:12:41.190
or just as much with just
about any other business.

00:12:41.190 --> 00:12:43.380
We have everything from lemonade stands

00:12:43.380 --> 00:12:45.510
up in Northeast using our services.

00:12:45.510 --> 00:12:47.776
I don't even know how the
lemonade stand guy uses them,

00:12:47.776 --> 00:12:52.776
but he does, and to car
dealerships in Chicago.

00:12:52.860 --> 00:12:57.150
I've got a tax company, a
huge amount of tax companies

00:12:57.150 --> 00:13:00.300
all over the US and Canada
that use our services,

00:13:00.300 --> 00:13:02.238
and they're incentivizing
them for example,

00:13:02.238 --> 00:13:04.663
simple, do your taxes with us,

00:13:04.663 --> 00:13:08.523
and in addition to getting your rebate,

00:13:08.523 --> 00:13:11.910
whatever they promise
for the biggest refund,

00:13:11.910 --> 00:13:15.480
you'll also get a
complimentary hotel stay on us.

00:13:15.480 --> 00:13:17.610
And so some of the tax companies

00:13:17.610 --> 00:13:19.620
that are using us are just killing it.

00:13:19.620 --> 00:13:23.940
We even pay commissions on
the usage of these incentives.

00:13:23.940 --> 00:13:25.740
So, I had one guy last year,

00:13:25.740 --> 00:13:29.550
I had paid him over $8,000 in commissions

00:13:29.550 --> 00:13:32.130
for the incentives that he gave away

00:13:32.130 --> 00:13:33.840
for people who did their taxes with him,

00:13:33.840 --> 00:13:36.120
so you can imagine how
much additional business

00:13:36.120 --> 00:13:39.510
that came his way from
giving away these incentives.

00:13:39.510 --> 00:13:41.970
So they work for, as I mentioned earlier,

00:13:41.970 --> 00:13:44.400
the guy who was doing
it with the nonprofits,

00:13:44.400 --> 00:13:46.350
they were in the insurance industry,

00:13:46.350 --> 00:13:48.000
real estate and mortgage.

00:13:48.000 --> 00:13:49.740
And then we've got people
that are using them

00:13:49.740 --> 00:13:52.899
with online retailers, for example.

00:13:52.899 --> 00:13:55.140
Even if it's a small product,

00:13:55.140 --> 00:13:58.350
let's say you typically
have $100 purchase online,

00:13:58.350 --> 00:14:02.400
you might create this as a loyalty program

00:14:02.400 --> 00:14:05.045
or with a carrot hanging, saying,

00:14:05.045 --> 00:14:07.110
"Look, when you purchase,"

00:14:07.110 --> 00:14:09.060
maybe your average purchase price is $50,

00:14:09.060 --> 00:14:10.230
and you wish it was 500.

00:14:10.230 --> 00:14:11.977
Well, maybe you put on your website,

00:14:11.977 --> 00:14:16.977
"When you get to $500 in
purchases on our website,

00:14:17.218 --> 00:14:22.087
"you will get your choice of
a complimentary hotel stay

00:14:22.087 --> 00:14:25.207
"in your choice of five nights in Cancun

00:14:25.207 --> 00:14:27.030
"or five nights in Hawaii."

00:14:27.030 --> 00:14:30.660
And now you you've got a reason
to keep marketing to them.

00:14:30.660 --> 00:14:32.827
They spent $100, so now you're going back.

00:14:32.827 --> 00:14:34.650
"You're only $400 away,"

00:14:34.650 --> 00:14:37.230
and you could keep sending
them follow-up messages.

00:14:37.230 --> 00:14:38.563
Now they've spent another $100,

00:14:38.563 --> 00:14:41.640
"Your $300 away from your Cancun trip."

00:14:41.640 --> 00:14:44.737
And then again, somewhere
in the disclosure,

00:14:44.737 --> 00:14:46.717
"Airfares not included, food
and beverage is not included

00:14:46.717 --> 00:14:49.273
"and government taxes not includes."

00:14:49.273 --> 00:14:54.273
So, you're dangling that high
value, perceived value carrot

00:14:54.305 --> 00:14:57.420
with the call to action.

00:14:57.420 --> 00:15:00.420
And we do teach our members,
even though with our product,

00:15:00.420 --> 00:15:03.360
you can give away as many of
these incentives as you want,

00:15:03.360 --> 00:15:05.250
within our community, our ecosystem,

00:15:05.250 --> 00:15:06.540
we're teaching our members,

00:15:06.540 --> 00:15:09.570
you gotta build scarcity
and urgency into these.

00:15:09.570 --> 00:15:11.010
Don't give them away like candy,

00:15:11.010 --> 00:15:12.810
'cause they'll lose the value.

00:15:12.810 --> 00:15:16.566
So you wanna make the
client earn it a little bit.

00:15:16.566 --> 00:15:19.417
Maybe if you're a business
coach, you might be saying,

00:15:19.417 --> 00:15:22.657
"Look, if you hire me, you and I both know

00:15:22.657 --> 00:15:26.077
"that it's gonna take a few
months of our working together

00:15:26.077 --> 00:15:28.807
"for me to hold you accountable
to implement these ideas

00:15:28.807 --> 00:15:32.857
"and so forth, so if you hire me on...

00:15:32.857 --> 00:15:34.087
"Okay, we can go month-to-month

00:15:34.087 --> 00:15:35.947
"and no long-term guarantee your contract.

00:15:35.947 --> 00:15:38.557
"However, if you stick
with me for six months

00:15:38.557 --> 00:15:41.197
"on the six month anniversary,
I'm gonna reward you

00:15:41.197 --> 00:15:44.194
"with a six day, five
night gift to Cancun."

00:15:44.194 --> 00:15:48.000
And then you can add your own added value.

00:15:48.000 --> 00:15:50.467
Maybe you say, "I'm gonna give
you the seventh month free,

00:15:50.467 --> 00:15:52.706
"plus I'm gonna give you, your six month,

00:15:52.706 --> 00:15:55.627
"a five night trip in
Cancun on the anniversary.

00:15:55.627 --> 00:15:58.207
"Or if you pay in advance
for the six months,

00:15:58.207 --> 00:15:59.915
"you'll get it immediately, boom."

00:15:59.915 --> 00:16:01.020
(both laughing)

00:16:01.020 --> 00:16:03.420
And now you've found a way

00:16:03.420 --> 00:16:05.520
to get that extra cash flow on the spot.

00:16:05.520 --> 00:16:06.600
I had one guy that did that

00:16:06.600 --> 00:16:08.640
with his subscription business plan.

00:16:08.640 --> 00:16:12.450
He sold a subscription for
$97 a month on a telegram.

00:16:12.450 --> 00:16:14.790
He had a huge following on
telegram that he built up

00:16:14.790 --> 00:16:16.710
that were paying him $97 a month

00:16:16.710 --> 00:16:21.330
for access to tips on when to
buy and sell stocks and crypto

00:16:21.330 --> 00:16:24.390
and not to lose during all
these crashes recently.

00:16:24.390 --> 00:16:27.540
And so he's proving himself
successful with his clients,

00:16:27.540 --> 00:16:29.520
and he found Marketing Boost,
and he came up with a way

00:16:29.520 --> 00:16:32.790
to hey, if you signed up
for 12 months in advance,

00:16:32.790 --> 00:16:34.650
pay for 12 months in advance,

00:16:34.650 --> 00:16:36.300
we'll give you the 13th month free

00:16:36.300 --> 00:16:40.200
and your choice of five
nights in Hawaii or Cancun.

00:16:40.200 --> 00:16:42.720
And he had about 350 of 'em step up

00:16:42.720 --> 00:16:44.580
and pay for a year in advance.

00:16:44.580 --> 00:16:47.227
And he said, "If you pay
for six months in advance,

00:16:47.227 --> 00:16:51.570
"you'll get your choice
of Orlando or Las Vegas,"

00:16:51.570 --> 00:16:54.720
and he had, again, about
100 pay for six months,

00:16:54.720 --> 00:16:56.700
300 pay for 12 months.

00:16:56.700 --> 00:16:58.290
You know, each of those,

00:16:58.290 --> 00:17:00.311
the 12 months was over $1,200 a piece,

00:17:00.311 --> 00:17:04.230
and overall it was
nearly $500,000 he raised

00:17:04.230 --> 00:17:06.570
in four days of instant cash flow.

00:17:06.570 --> 00:17:09.120
And now it's part of his ongoing process

00:17:09.120 --> 00:17:12.390
after they used his
service on a monthly plan

00:17:12.390 --> 00:17:15.362
for a few months and see
the value of his service.

00:17:15.362 --> 00:17:18.060
He hits them with the reason to step up

00:17:18.060 --> 00:17:21.540
and pay for the annual plan
and kills it with that,

00:17:21.540 --> 00:17:24.840
and there's just so many
other ways to skin this cat,

00:17:24.840 --> 00:17:26.790
regardless of the industry you're in.

00:17:26.790 --> 00:17:31.790
I've seen photographers do
this with their portrait plan.

00:17:33.450 --> 00:17:35.220
They'll take the pictures,
and then when it comes

00:17:35.220 --> 00:17:37.170
to selling you all the printed portraits,

00:17:37.170 --> 00:17:38.310
they'll create the package.

00:17:38.310 --> 00:17:41.100
If you buy the package A, you get this,

00:17:41.100 --> 00:17:42.510
but if you buy the package B

00:17:42.510 --> 00:17:44.481
with all of this, this,
this, this and that,

00:17:44.481 --> 00:17:47.400
then we'll throw in a
trip to blah, blah, blah,

00:17:47.400 --> 00:17:49.380
and it's become, you know...

00:17:49.380 --> 00:17:51.475
This one guy in Australia
who does it like that,

00:17:51.475 --> 00:17:53.190
the other day he had a glitch.

00:17:53.190 --> 00:17:54.720
He called me, 'cause
he was having a glitch.

00:17:54.720 --> 00:17:56.850
Something wasn't working
right in the platform,

00:17:56.850 --> 00:17:57.900
and he was all panicked.

00:17:57.900 --> 00:17:59.797
He was like, "This is my bread and butter

00:17:59.797 --> 00:18:02.038
"with these incentives. I need it fixed."

00:18:02.038 --> 00:18:03.457
(both laughing)

00:18:03.457 --> 00:18:04.740
- Oh man.

00:18:04.740 --> 00:18:09.720
- And so it could be a
game changing home run.

00:18:09.720 --> 00:18:11.580
I mean, we're not the magic bullet.

00:18:11.580 --> 00:18:13.680
If you don't have a product or service

00:18:13.680 --> 00:18:15.363
that people already buy from you,

00:18:16.470 --> 00:18:18.480
adding our incentives to the mix

00:18:18.480 --> 00:18:20.530
is not gonna turn you into a millionaire.

00:18:21.390 --> 00:18:23.250
But if you've already
got a product or service

00:18:23.250 --> 00:18:27.330
that people like and trust you,
and they're buying from you,

00:18:27.330 --> 00:18:31.710
then adding an incentive
and doing it the right way,

00:18:31.710 --> 00:18:36.710
like McDonald's, like Amazon,
like, shoot, T-Mobile,

00:18:37.384 --> 00:18:40.230
you sign up for four phone services

00:18:40.230 --> 00:18:42.480
and you get the free
phone or whatever it is.

00:18:43.650 --> 00:18:46.050
Incentive-based marketing is nothing new.

00:18:46.050 --> 00:18:47.190
It's very powerful.

00:18:47.190 --> 00:18:49.080
Most small entrepreneurs can't afford

00:18:49.080 --> 00:18:51.240
to really come up with anything powerful

00:18:51.240 --> 00:18:54.000
or anything that seems high value enough

00:18:54.000 --> 00:18:56.070
without it costing you a lot of money,

00:18:56.070 --> 00:18:58.474
and so that's where we solve that problem.

00:18:58.474 --> 00:19:00.210
- That is really neat. I like that a lot.

00:19:00.210 --> 00:19:02.940
So how, well you've kind
of already addressed

00:19:02.940 --> 00:19:04.380
how you're able to do this so affordably,

00:19:04.380 --> 00:19:07.080
because of how you've done
that stuff with the hotels,

00:19:07.080 --> 00:19:10.320
so tell us how do they
get in touch with you.

00:19:10.320 --> 00:19:13.380
- Well, I'll make that more clear,

00:19:13.380 --> 00:19:15.000
because it's still scratching your head.

00:19:15.000 --> 00:19:16.590
People are like, "How?"

00:19:16.590 --> 00:19:18.900
So I kind of told that
earlier again, right?

00:19:18.900 --> 00:19:23.190
We created a win, win, win,
so the win for the resorts

00:19:23.190 --> 00:19:25.290
is we're helping them fill these rooms

00:19:25.290 --> 00:19:27.390
that would've likely gone
empty, so what does that mean?

00:19:27.390 --> 00:19:30.360
That also means that the
complimentary hotel stays

00:19:30.360 --> 00:19:32.610
do have the restrictions.

00:19:32.610 --> 00:19:34.170
For example, we gotta give a minimum

00:19:34.170 --> 00:19:37.830
of 30-day advanced notice
for the dates to be available

00:19:37.830 --> 00:19:39.150
for most of the destinations.

00:19:39.150 --> 00:19:41.820
Some have 14-day advanced notice.

00:19:41.820 --> 00:19:44.610
So that means you can't book tomorrow.

00:19:44.610 --> 00:19:46.830
You can't book the free
stay tomorrow somewhere.

00:19:46.830 --> 00:19:48.630
You're gonna need to give 'em 14 days

00:19:48.630 --> 00:19:50.280
to 30 days advanced notice.

00:19:50.280 --> 00:19:51.720
Most of our competitors, by the way,

00:19:51.720 --> 00:19:54.540
they need at least 60
days advanced notice.

00:19:54.540 --> 00:19:55.380
So we're not the first

00:19:55.380 --> 00:19:57.090
to be in the travel-incentive business,

00:19:57.090 --> 00:19:59.820
but we totally turned it
around and made it easy.

00:19:59.820 --> 00:20:02.880
So one, it's a win for the consumer.

00:20:02.880 --> 00:20:04.440
It's a win for the resorts again,

00:20:04.440 --> 00:20:06.390
'cause we're filling these
rooms that would've gone empty.

00:20:06.390 --> 00:20:07.890
That also means that
you're not gonna be able

00:20:07.890 --> 00:20:11.900
to use these on 4th of
July, Memorial Day weekend,

00:20:11.900 --> 00:20:15.690
Christmas week, New Year's
week, New Year's Eve.

00:20:15.690 --> 00:20:17.490
So in other words, the peak seasons

00:20:17.490 --> 00:20:19.320
and certain weekends may not be available.

00:20:19.320 --> 00:20:21.510
So if your end user can
be somewhat flexible,

00:20:21.510 --> 00:20:23.610
for example, we offer about 32 weeks

00:20:23.610 --> 00:20:26.130
out of 52 weeks a year of availability,

00:20:26.130 --> 00:20:29.700
so if they have some
flexibility, these are wonderful.

00:20:29.700 --> 00:20:32.220
But if they can only travel on
their birthday, for example,

00:20:32.220 --> 00:20:33.780
or New Year's week or Christmas week,

00:20:33.780 --> 00:20:36.000
then it may not work for
the end user, but otherwise,

00:20:36.000 --> 00:20:38.591
most people can get an
amazing value out of this.

00:20:38.591 --> 00:20:42.060
Second, it's a win for the
business owner using our service,

00:20:42.060 --> 00:20:44.220
because they get this amazing high value.

00:20:44.220 --> 00:20:47.280
They get that wild delight
and surprise factor

00:20:47.280 --> 00:20:49.440
to add value to their business,

00:20:49.440 --> 00:20:51.120
and it's a win for the consumer,

00:20:51.120 --> 00:20:54.250
because they're getting to
travel for pennies on the dollar

00:20:55.736 --> 00:20:58.770
whether they're using our
complimentary hotel stays

00:20:58.770 --> 00:21:01.980
or our hotel savings cards,

00:21:01.980 --> 00:21:05.138
those come in increments of
one, two, three and $500,

00:21:05.138 --> 00:21:07.650
and they work like a gift card,

00:21:07.650 --> 00:21:09.360
but they don't pay for
the entire hotel stay.

00:21:09.360 --> 00:21:12.210
They'll discount the
rooms from 10 to 50% off,

00:21:12.210 --> 00:21:14.460
compared to the Expedias of the world.

00:21:14.460 --> 00:21:16.512
And then there's
restaurant savings vouchers

00:21:16.512 --> 00:21:18.330
that we have that are good

00:21:18.330 --> 00:21:20.040
at about a hundred thousand restaurants

00:21:20.040 --> 00:21:23.520
around the US and Canada
that can save them money,

00:21:23.520 --> 00:21:25.977
you know, buy one, get one 25% off,

00:21:25.977 --> 00:21:30.540
and they vary by a
restaurant participating.

00:21:30.540 --> 00:21:33.090
So those are the three
categories of incentives

00:21:33.090 --> 00:21:37.410
that we provide, and hopefully
that answers the question

00:21:37.410 --> 00:21:39.123
of how do you make it possible.

00:21:39.123 --> 00:21:40.230
- Yeah, that definitely answers that.

00:21:40.230 --> 00:21:41.760
I love that. It makes a lot of sense.

00:21:41.760 --> 00:21:44.130
You've really thought it through
on how all this stuff fits.

00:21:44.130 --> 00:21:45.960
So how does somebody find you

00:21:45.960 --> 00:21:47.710
if they wanna do business with you?

00:21:49.950 --> 00:21:51.750
- Thanks for asking that.

00:21:51.750 --> 00:21:54.960
So here's my plug, guys,
for listening to us.

00:21:54.960 --> 00:21:57.600
Just go to marketingboost.com.

00:21:57.600 --> 00:22:00.630
That's the name of the company
that we founded in 2017.

00:22:00.630 --> 00:22:02.010
We've been at it for a little while now

00:22:02.010 --> 00:22:06.210
and helped fulfill almost 500,000

00:22:06.210 --> 00:22:08.820
of these complimentary
hotel stays to date.

00:22:08.820 --> 00:22:12.930
So a lot of volume, a
lot of happy travelers.

00:22:12.930 --> 00:22:14.880
So marketingboost.com.

00:22:14.880 --> 00:22:17.760
There is a special offer for
the listeners of this show.

00:22:17.760 --> 00:22:21.720
If you go to marketingboost.com/podcast,

00:22:21.720 --> 00:22:25.950
you can get 30 days of Marketing
Boost for only $1 bill,

00:22:25.950 --> 00:22:30.950
one US dollar, so
marketingboost.com/podcast

00:22:31.380 --> 00:22:32.280
for 30 days for $1.
- All right, awesome.

00:22:32.280 --> 00:22:33.870
Thank you for sharing that with everybody.

00:22:33.870 --> 00:22:36.330
And you've already got my
noodle working on some ideas,

00:22:36.330 --> 00:22:38.190
so thank you so much for coming on

00:22:38.190 --> 00:22:39.840
and for sharing all this with us.

00:22:41.970 --> 00:22:42.803
- You're welcome, thanks for having me.

00:22:42.803 --> 00:22:45.090
- All right guys, head
over to ETAtoday.zone

00:22:45.090 --> 00:22:46.200
to learn how to build a business

00:22:46.200 --> 00:22:48.510
that enables your lifestyle
instead of taking over your life

00:22:48.510 --> 00:22:50.550
and learn from other great experts,

00:22:50.550 --> 00:22:53.010
just like Marco with lots more ideas.

00:22:53.010 --> 00:22:54.060
Until next time, bye.

00:22:57.866 --> 00:23:00.533
(bright music)

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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