What is Website Personalization?
You might have been wondering what website personalization is all about. Website personalization creates a better user experience on your website and increases conversions.
How, you ask?
Website personalization delivers a customized experience to visitors. When you implement this software capable of tracking behaviors and personalizing the content, it improves your site and is beneficial to your business.
How do your customers interact with Website Personalization?
When your customers enter your website, there is nothing out of the ordinary they have to do. They only have to browse your website like they usually would.
What is incredible is they encounter content that’s customized just for them. Your brand speaks to their interests and needs, so they are more likely to engage with your website.
What are some benefits to your business if you use Website Personalization?
One of the greatest things, when you use website personalization, is that you can gain more leads from your site.
The offers are personalized based on the reader’s experiences. You are more likely to get more repeat visitors to your site from those positive experiences.
What does it take to implement Website Personalization to your site?
You need to have a strategy for how you’re going to use personalization tastefully. Personalization needs to enhance the visitor’s experience and move them down the buyer’s journey.
Website Personalization can include:
- Displaying someone’s name
- Displaying location-based content
- Customizing content upgrades or lead magnets based on previous content they’ve visited
- Showing content upgrades that align with their current progress along the buyer’s journey
Examples of Website Personalization
Example #1: Pandora
Some days you don’t want to have to think about what music you want to listen to. You want to hit play and listen to music that you love. Pandora created the ability to provide you with personalized radio stations.
All you have to do is give them a song or artist that you like, and it’ll find similar songs and play them for you.
Even better, if you want to help improve the song recommendations, you can thumbs up or thumbs down a song.
Example #2: Amazon
With a seemingly limitless product database, finding what you want on Amazon can be quite tricky.
Personalization to the rescue! Right on the homepage, it's analyzing their customers' previous behavior and promoting products that it thinks they might want.
Example #3: Netflix
Netflix’s goal is to help members discover great content that they will enjoy. Personalization is one of the pillars of Netflix because it allows each member to have a different view of our content that adapts to their interests and can expand their interests over time.
It enables Netflix not to have just one Netflix product but hundreds of millions of products: one for each member profile.
Example #4: AccuWeather
AccuWeather’s website uses location data to generate the current forecast in that area automatically.
This is an excellent example of how a company understood what visitors would want to know, then used personalization to cater to them.
Example #5: LinkedIn
LinkedIn provides their users with a personalized homepage of updates and links from their business contacts that they made connections with via the app.
