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When you own a business, you are constantly bombarded with options for where to invest your limited funds. You try to research every decision, and ask all the right questions, but still are forced to ‘trust your gut’ more than you’d like to.Websites aren’t any different, and in a lot of ways, it’s one of
Want to boost your SEO?Page Rank is one thing you should definitely be looking at since it is one of the key factors that plays a role in where your web page will show up in the Google search engine results. For example, if you’re a local coffee shop, when someone is searching through Google for
Every time I go out and I teach a class on internet marketing, one of the first questions that I get asked is What does it mean to optimize your website for Google?So let’s take a look at what it means to optimize your site, how you do it, and why you shouldn’t be paying someone
When it comes to marketing your company online, everyone is after the holy grail… the viral piece of content that will take off and make you unheard of gobs of money overnight. While that’s the dream, the reality is that it is hard to get attention online. You are competing with a LOT of people for
You’ve probably already figured out that having a business blog can help you grow your business. It’s a budget-friendly way to help get you noticed when your ideal customers are looking for you instead of interrupting them with tv or radio ads. But how do you get their attention? You can’t just put out articles about
On any given week, I write somewhere from 20-50 articles for our blog and the blog’s we manage for our marketing clients. So I am no stranger to writer’s block! Sometimes I find myself finding any excuse to not have to write an article right that minute because I can’t figure out what to say. So
You’ve done your research. You figured out that blogging is a great way to drive traffic to your company’s website and help bring in more customers. So you grabbed a cup of coffee, sat down at the computer, and tirelessly worked at pouring your knowledge into one article after another.Initially, you got excited as your
When it comes to getting ahead online, a solid website that represents your company and is designed to attract and please your ideal target customer is the most important step.But most business owners dive in and get their website only to realize later they should have stepped back and spent some time on the strategy.
When you invested your time, money, and sanity! into getting a website for your company, you expected it to really help your business generate more leads. But it didn’t help! And you aren’t sure if it’s something with the way web works, maybe it just takes time, or if you or your web developer did something wrong. The
How do you market without being invasive and obtrusive? Marketing is not always an expensive commercial or a creative ad. One of the most overlooked ways to help you stand out and get noticed is your email signature! I’m sure you’ve come across those email signatures that were downright repulsive!!! People who put completely irrelevant, uninteresting, or
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