043 — Kate & Daniel Are on a Mission to Empower 1 Million Entrepreneurs to Get on Board With Web 3.0

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- Hey, busy business people.

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I am here today with two
Entrepreneurs Taking Action,

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Kate and Daniel.

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They are on a mission to
empower 1 million entrepreneurs

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to get on board with Web 3.0,

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and I'm getting the scoop today
on how they're gonna do it.

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(upbeat music)

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All right, so I feel like we have to start

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with some definitions,
just so people understand

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what we're talking about
'cause a lot of this is new.

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So can we like, what is Web 3.0?

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- All right, so Christina Web
3.0 is the next generation

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of the internet, it's
the internet on steroids.

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To kind of simplify, what's
the difference between Web 1.0,

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Web 2.0 and Web 3.0?

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So Web 1.0, this is your old
flat website, you can read,

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Web 2.0, this is, you can read and write.

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This is your Facebook, this
is your LinkedIn account,

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this is your Google, you
can do some research.

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You can do some social
interactive components to it.

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And Web 3.0, that's where we're heading,

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this is you in the internet
in a form of avatar.

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So you can go there,
shop, play, socialize,

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create some business, that's Web 3.0.

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So it's very exciting,
and the technology still,

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it's still going on, we are not there yet.

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Even though a lot of people were thinking

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we're already in Web 4, like no,

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not even in Web 3 from export.

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It's actually hilarious, like
we're heading towards Web 4.0,

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I was like, no, we're
not even in Web 3.0 yet,

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they're still building technology.

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But for entrepreneurs to really simplify,

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what's the difference of Web 2.0, Web 3.0

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in a form of eCommerce, right?

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Web 2.0 is your Amazon, you
shop everything in your cart,

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Amazon ship it to your account.

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Well, Web 3.0 any entity or you Christina,

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can liquidate your own
office or your own store

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in the virtual world.

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And so you can go there,
for example, Nike,

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you can go there and
walk as a form of avatar.

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You can be who you wanna be
and you can shop and browse

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different shoes in a form of 3D form.

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And Nike customer service in
a form of avatar can tell you

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about the stories, about the shoes

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and then click with your digital wallet

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and then Nike will ship it to your store.

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How cool is that?

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- That's really cool, so it's
kind of like a combination

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of like an in-person
experience, but online,

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bringing us back closer
to not having to travel,

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but still getting to have that experience

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and be able to talk to
the people in the stores

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and that's really cool.

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I like that such a simple
way to explain that,

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that is amazing.

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So many people are so confused,

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but I love how you broke that down.

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I know the other thing happening
as we move into Web 3.0

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were the NFTs, which are
confusing absolutely everybody.

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So do you guys have like a simple way

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to explain what NFTs are?

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- Yeah, absolutely, to simplify,
so NFT is a digital asset

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where, when you mint an
NFT, like for example,

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Christina, I'm gonna ask
your photo right now.

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I can create you an
NFT, like a digital art,

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every time a person mint your NFT,

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there is some utility attached to it.

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It may be okay, there's when
you buy or mint your NFT

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and you have a 30 minutes
coaching session with me.

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So you're not just buying
an art, you get that now?

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So I know the value of NFT fluctuates,

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so what is a non-fungible token means?

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I mean that word is even like,
what the heck does that mean?

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If I have a dollar,
Christina, you have a dollar,

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Dan have a dollar, we swap all three,

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it's the same value because it's fungible.

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Well, if I have a BMW
2021, you have BMW 2021,

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Dan have a BMW 2021, but
mine might have more mileage

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and have a little bit of ding in my car,

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so my car is not as valuable as yours.

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So that makes it non-fungible.

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So NFT is non-fungible.

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Some people might find it valuable

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for cultural significance,
so that's the difference

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between fungible and non-fungible.

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Is that clear?

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- Oh, I like that.

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I haven't thought about it that way,

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but that's just like artwork.

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Like if you go and buy a painting,

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some people are gonna see that
as a very valuable painting

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and other people think it looks
like a three year old did it

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and it's not worth anything.

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That's a really good way to think of that.

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I love that, oh man, that's amazing.

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'Cause I think that's the
biggest and I hadn't thought

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about the value attached,

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I don't think I really
even understood that either

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that like coaching sessions
and things like that

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attached to them is part
of how they get the value

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and even that varies.

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A coaching session for one person is like,

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"Oh, I would easily pay
you like 10 grand for that

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"'cause you're amazing."

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Someone else is like, "I
don't know who you are,

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"I wouldn't give you $10."

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(Christina laughing)

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- So anyone can use the NFT,
you can use it like that.

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Like selling your coaches,
your retreats, your experience,

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whatever that may be or
even, your physical asset.

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Well, if you're selling
something like a skincare

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and you are giving your customer an NFT,

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then that really creates
brand loyalty because the NFT,

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they can resold it in the second market.

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And so that's the beauty
of technology of NFT

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and that's because of
blockchain technology.

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Dan, do you have something to add?

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- Yeah, no, I mean always a
great definition from Kate,

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but the NFT technology, I
think is people get caught up

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on this last year around seeing
it as like an investment,

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can I flip it, can I make some money?

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These pictures, but not
seeing that the technology

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can be used for an unlimited of ways.

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And I think a lot of what people
are gonna see in the future

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is every ticket that you
purchase to any conference,

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any event, every sporting event

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is gonna be purchased as an NFT.

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'Cause then you have something physically

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that you can keep in your
wallet, your digital wallet,

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that it's kinda like before you,

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I remember keeping those stubs

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to every concert I ever
went to, I always had those,

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but now I don't know where they are.

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They've disappeared
into dust over the time.

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So can you imagine if you had
a digital version of that,

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that you got as a memento
that you could keep forever

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or like Kate said, you
could then resell that

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on the secondary market
because maybe it was like

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the last concert of which,
I went to the last concert

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of a famous group back in the day.

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And I could only imagine
if I had a digital version

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of that today, it actually
might be worth something.

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- That's a neat way to think about that.

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And I think it brings up
a lot of the questions

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that people have too, so
like how do you resell it?

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How do you value it?

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How do you, if you have a coaching thing

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attached to it, somebody buys it,

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does that mean they also
bought the coaching thing?

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How does that work?

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- No, well that depends on you

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because that's something
the smart contract does.

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So when you launch your own NFT,

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you can create all sets of rules.

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So it's up to you as a
creator, whatever you wanna do.

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- That's neat, that's a
good way to think of it.

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- We're gonna see a lot of it
as like what Kate mentioned,

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reward programs.

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So it's less about the resale value

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and more about as you
are my best VIP client.

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Let's say you've been my
client for a long time

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and I wanna add extra value,

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so I give you an NFT as a reward program,

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or maybe I give you a rare, special NFT,

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which Kate mentioned that
unlocks an additional utility,

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like a one-on-one in person,

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instead of our 30 minute
digital, you got the rare one

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because you're my best
long term VIP client.

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So I give you NFT,

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which unlocks a one-on-one
meeting with me.

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So it's less about the value of that NFT

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or the resale value to you,

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it's more about me giving
it to you as a reward

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because that's brand and customer loyalty.

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So I think we'll see this as
more than just in investment,

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more than just resell value,

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it's gonna be a lot around something

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that I might keep forever.

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So I'm not even gonna
think about reselling it

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because it doesn't have a lot
of value to somebody else,

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it has more significance to me.

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- That's a good way to think about it.

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So it's more the emotional
relationship, memory based value

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than an actual intrinsic dollar value.

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That's a neat way to think
about it, I like that.

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I know the other thing we
kind of briefly handed on

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was the idea of virtual real estate

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and actually having a
presence out in the world.

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I didn't realize until I started stalking

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some of you guys' stuff that
I have inadvertently created

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virtual real estate,
'cause I actually created

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a virtual office for us in Gather Town.

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And then I created a public
space to do host events.

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I have an auditorium
and I have a classroom

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and I have a spot out on
the lawn for watch parties

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and we have meeting rooms and a library

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and then people started
coming to this space

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and our clients said, "Can
we rent this space from you?"

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I was like, that hadn't
even occurred to me

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that I had created something
of value that you could rent

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just as if I would've went
and built a physical building.

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So that idea was just fascinating to me.

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So that's my example
of virtual real estate.

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But what about you guys,
what does that look like?

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What does that--

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- Yeah, so absolutely, you can
acquire virtual real estate

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just like in the world
and you can be a landlord.

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I think for companies, I mean,
instead of having a meeting

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in a boring Zoom, like
how boring can that be?

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You see everyone yawning
and picking their face.

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I mean, I think people
need to have a little bit

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of a creative space.

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You're in a beautiful room

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and everyone can have their own avatar.

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And actually the engagement is way better

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than in the flat Web 2.0 Zoom.

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I mean, we are in a Zoom
doing the metaverse,

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but it's not as creative and immersive

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as in the virtual world.

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So there's so many
different world out there

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where it's so creative and so beautiful

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that I would rather hang
out there than in my office

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'cause it's so futuristic.

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So it's also the beauty of work.

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- I'm the same way, it's like
you build this amazing space

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and it was the micro
interactions that amazed me.

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We used to have a physical office space

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and then we went fully
virtual before the pandemic.

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So, everybody else got on board
with us when that happened,

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but the little stuff
that you don't realize,

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like we have go-karts
in our virtual office.

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And so I can tell if one
of the people on my team

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is just kind of maybe
getting a little overwhelmed

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and a little bit like brain,
'cause she hops into go-karts,

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she starts racing around the office.

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So I'll just be sitting in my office

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and I just see her going, (vocalizing)

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or they just pop in and talk to me

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or we're heading to a meeting
over in our public space

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and we bump into each
other on the way there.

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Or if I'm running a few minutes late,

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they'll already be in
the room with a client,

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meeting and talking instead of sitting

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in the awkward little
Zoom waiting room on me

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to start the meeting,
they're already over there

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and I can walk in and be like,

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"Hey guys, I'm sorry, I'm so late."

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And they can see me walking
up and the silly things

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that you don't realize
that you're missing,

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that was what got to me.

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And we're, I mean, Gather
is nowhere near as fancy

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as Spatial and Oculus in the headsets

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and you just have like a little character

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that walks up to somebody
and as you get closer,

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your cameras and your microphones turn on

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and as you get further away, they turn off

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and something that simple
as bumping into somebody

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and walking to a meeting
together, it's just so silly.

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(Christina laughing)

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- We did the whole chapter of
entrepreneurial organization

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in the Philippines chapter
and so we onboard them

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in a beautiful space and
we talk about use cases

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and then I was like,
this is actually so cool.

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And they were so excited.

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And so, I bet my son knows
how to navigate all this.

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'Cause sometimes people
get stuck in a tree.

00:12:58.410 --> 00:13:01.710
It's actually fun, hilarious,
you can bring some champagne,

00:13:01.710 --> 00:13:03.483
you're in the bar and it's cool.

00:13:04.560 --> 00:13:07.500
So there's different kinds,
there's like a real world

00:13:07.500 --> 00:13:11.070
looking virtual spaces and
there's the gaming world

00:13:11.070 --> 00:13:14.889
where the central end and all the press

00:13:14.889 --> 00:13:18.540
that are for some reason
that creates a lot of buzz

00:13:18.540 --> 00:13:23.400
and you will hear big brands
like Samsung rented a space

00:13:23.400 --> 00:13:27.256
or the fashion shows being
created there at Decentraland,

00:13:27.256 --> 00:13:29.580
and Dan, is that correct?

00:13:29.580 --> 00:13:30.503
- Yeah, Decentraland, yeah.

00:13:31.470 --> 00:13:33.420
- Yes and it's really fascinating.

00:13:33.420 --> 00:13:37.380
So how can you really make money
of utilizing virtual world?

00:13:37.380 --> 00:13:40.680
Well, just like any other
world you can flip it

00:13:40.680 --> 00:13:44.880
or like for me personally,
I invested a place

00:13:44.880 --> 00:13:46.980
where it has some significance for me.

00:13:46.980 --> 00:13:50.400
Like for example, I love
the Santorini blue dome.

00:13:50.400 --> 00:13:53.460
So one of the virtual space,
I bought that property

00:13:53.460 --> 00:13:56.970
because that's one of my
favorite place in the world.

00:13:56.970 --> 00:14:00.690
So again, let's talk
about significance to you,

00:14:00.690 --> 00:14:03.690
what is valuable to you and you buy it

00:14:03.690 --> 00:14:07.269
and maybe I can charge people for a ticket

00:14:07.269 --> 00:14:09.870
to take pictures in that area

00:14:09.870 --> 00:14:14.032
because that's one of
the most Instagram photos

00:14:14.032 --> 00:14:16.320
of all of Greece.

00:14:16.320 --> 00:14:20.970
So, and I've seen some prices went up

00:14:20.970 --> 00:14:22.830
in the city of New York and Miami

00:14:22.830 --> 00:14:26.100
'cause that's where all the
hubs of NFTs and blockchain.

00:14:26.100 --> 00:14:31.100
So you can flip your virtual spaces

00:14:31.110 --> 00:14:33.617
like here in the real world.

00:14:33.617 --> 00:14:35.970
- That is so cool, and it
opens up that technology

00:14:35.970 --> 00:14:37.440
to so many more people.

00:14:37.440 --> 00:14:39.840
So we've kind of touched
on it, but why do you guys

00:14:39.840 --> 00:14:41.970
think this is really
important for entrepreneurs?

00:14:41.970 --> 00:14:44.070
Maybe you start with
Daniel and then do Kate

00:14:44.070 --> 00:14:45.690
and you both answer that question,

00:14:45.690 --> 00:14:48.130
why do you think it's so important?

00:14:48.130 --> 00:14:48.963
- Dan, go ahead.

00:14:48.963 --> 00:14:51.570
- Yeah, Christina, first
off, I love your space.

00:14:51.570 --> 00:14:55.230
I know you showed me last time,
so it's fun, it's so cool.

00:14:55.230 --> 00:14:58.620
I think like you mentioned,
employee engagement

00:14:58.620 --> 00:15:01.950
is really high than just sitting at home.

00:15:01.950 --> 00:15:05.040
So this is the future of the internet.

00:15:05.040 --> 00:15:09.147
If you went back to the mid
90s, early 2000s, if you said,

00:15:09.147 --> 00:15:12.990
Hey, every entrepreneur is
gonna have to have a website

00:15:12.990 --> 00:15:14.700
one day and then every entrepreneur

00:15:14.700 --> 00:15:16.170
is gonna have to have social media.

00:15:16.170 --> 00:15:17.490
I know you do a lot of marketing.

00:15:17.490 --> 00:15:20.070
So I mean, it's just the next phase.

00:15:20.070 --> 00:15:22.170
And for some reason I am finding

00:15:22.170 --> 00:15:24.150
that there's a lot of
people, surprisingly,

00:15:24.150 --> 00:15:27.897
that are even in Web 2.0,
like social media marketing

00:15:27.897 --> 00:15:30.720
and they just are very hesitant

00:15:30.720 --> 00:15:33.990
and don't believe in
Web 3 or the metaverse,

00:15:33.990 --> 00:15:35.760
which is almost shocking to me

00:15:35.760 --> 00:15:36.960
because they're in the industry,

00:15:36.960 --> 00:15:39.630
but this is just the next evolution.

00:15:39.630 --> 00:15:42.030
So it's not that maybe
someone has to change

00:15:42.030 --> 00:15:44.850
their whole business
model today and tomorrow

00:15:44.850 --> 00:15:45.930
everything is gonna be different,

00:15:45.930 --> 00:15:48.510
it's more about looking
towards the future,

00:15:48.510 --> 00:15:50.700
seeing what is available today,

00:15:50.700 --> 00:15:52.650
because maybe there's
something that you can add on.

00:15:52.650 --> 00:15:55.410
Like you had mentioned, maybe you could do

00:15:55.410 --> 00:16:00.410
all of your client calls
in the virtual space,

00:16:01.020 --> 00:16:04.170
which might have a much
higher rate of close

00:16:04.170 --> 00:16:07.440
than if you're doing it
on a Zoom, boring Zoom.

00:16:07.440 --> 00:16:09.360
Maybe you're the first
person in your industry

00:16:09.360 --> 00:16:11.850
to do something, like we have a client,

00:16:11.850 --> 00:16:15.420
who's the first person in her
design and furniture industry

00:16:15.420 --> 00:16:16.380
that's doing something.

00:16:16.380 --> 00:16:19.753
So now she's getting a tremendous
amount of media and press

00:16:19.753 --> 00:16:20.730
because of that.

00:16:20.730 --> 00:16:22.830
So there's a lot of ways
that you can maximize now,

00:16:22.830 --> 00:16:24.570
but it doesn't mean you have to change

00:16:24.570 --> 00:16:27.360
your whole business model
and jump in tomorrow.

00:16:27.360 --> 00:16:28.830
- Yeah, that's a neat way to think of that

00:16:28.830 --> 00:16:31.650
because I was building websites for people

00:16:31.650 --> 00:16:33.660
back when I still had to
convince them that websites

00:16:33.660 --> 00:16:36.690
were something you needed,
so I love that analogy.

00:16:36.690 --> 00:16:39.240
And then I think meeting
with clients there,

00:16:39.240 --> 00:16:42.420
we have done all of our meetings
there, I turned off Zoom.

00:16:42.420 --> 00:16:44.490
I don't meet with clients in
Zoom, unless they just make me

00:16:44.490 --> 00:16:46.710
because they're being stiff
and boring or whatever.

00:16:46.710 --> 00:16:49.260
But we meet with clients in Gather Town

00:16:49.260 --> 00:16:51.480
and they have a suite
for our regular clients

00:16:51.480 --> 00:16:52.410
that we meet with all the time

00:16:52.410 --> 00:16:54.360
are the ones that are in
our 12 week accelerator,

00:16:54.360 --> 00:16:55.380
they have a private suite

00:16:55.380 --> 00:16:57.600
and we have all of the
resources right there.

00:16:57.600 --> 00:16:58.710
So it's like in the accelerator,

00:16:58.710 --> 00:17:01.140
there's nine things we're
trying to check off for you.

00:17:01.140 --> 00:17:03.600
I represented those on the
back wall of their suite

00:17:03.600 --> 00:17:05.070
and we actually check them off.

00:17:05.070 --> 00:17:08.460
So as we meet week over week,
there's a progress board

00:17:08.460 --> 00:17:09.720
that they can see.

00:17:09.720 --> 00:17:12.660
And then there's access to the
recordings is in their suite,

00:17:12.660 --> 00:17:15.060
access to their Google Drive
folder is in the suite,

00:17:15.060 --> 00:17:16.470
access to their mirror board

00:17:16.470 --> 00:17:18.990
where we do all of our
planning is in their suite.

00:17:18.990 --> 00:17:20.970
And it's like, you can't do that in Zoom.

00:17:20.970 --> 00:17:23.700
They can physically walk
up to their mirror board

00:17:23.700 --> 00:17:26.700
and open it in their client suite,

00:17:26.700 --> 00:17:28.080
so they know that that's where they can go

00:17:28.080 --> 00:17:29.130
to access everything.

00:17:29.130 --> 00:17:32.160
And it's so easy and
simple, so I love that.

00:17:32.160 --> 00:17:33.990
I love that analogy so much.

00:17:33.990 --> 00:17:36.900
So what about you, Kate, why
do you think it's important?

00:17:36.900 --> 00:17:40.530
- Well, I'm always the early adapter.

00:17:40.530 --> 00:17:42.930
I have no problem with adapting change

00:17:42.930 --> 00:17:45.060
and I don't wanna be left behind.

00:17:45.060 --> 00:17:47.997
I know I've heard of
blockchain early in 2016

00:17:47.997 --> 00:17:50.700
and I then jump on it and
then I wanna punch my face

00:17:50.700 --> 00:17:53.370
because I did not invest into something.

00:17:53.370 --> 00:17:57.570
Or a friend of ours
because of a Clubhouse,

00:17:57.570 --> 00:18:00.873
he acquired two of the
board Ape Yacht NFT,

00:18:01.710 --> 00:18:06.710
and from $850 and now they're
worth $240,000 a piece.

00:18:08.220 --> 00:18:11.100
So, and that's because of
us, but I didn't jump on it.

00:18:11.100 --> 00:18:13.950
So it took me a while, even
though as early adapter as I am,

00:18:13.950 --> 00:18:17.614
but it's really something
that as an entrepreneur,

00:18:17.614 --> 00:18:21.030
you don't have to do full
in, but what can I do

00:18:21.030 --> 00:18:25.830
so I won't be disrupted
in the next few years.

00:18:25.830 --> 00:18:28.920
So it's good to just open your mindset

00:18:28.920 --> 00:18:31.260
of what can you do right now to prepare

00:18:31.260 --> 00:18:33.313
to the next evolution of the internet.

00:18:33.313 --> 00:18:36.180
I'm heavily, heavily in the e-commerce,

00:18:36.180 --> 00:18:38.430
I'm in the hospitality world,

00:18:38.430 --> 00:18:40.440
so what can I do to be creative?

00:18:40.440 --> 00:18:45.440
Maybe I can recreate my
hotel as a virtual world

00:18:45.480 --> 00:18:48.444
as a showroom for my guests.

00:18:48.444 --> 00:18:51.900
Those are some of the things,
but there's really a reward

00:18:51.900 --> 00:18:54.450
for being an open mind and early adapter.

00:18:54.450 --> 00:18:56.880
Dan mentioned about the
evolution of the internet.

00:18:56.880 --> 00:19:00.780
I mean, we used to not think
of personal brand or website.

00:19:00.780 --> 00:19:03.300
Why do I need to have
my own personal website

00:19:03.300 --> 00:19:04.710
if I wanna be a speaker?

00:19:04.710 --> 00:19:08.670
Why can't they just give
you my business card,

00:19:08.670 --> 00:19:11.340
but doesn't that look
weird when someone give you

00:19:11.340 --> 00:19:12.930
your business card in a conference,

00:19:12.930 --> 00:19:15.450
like, "Wow, this person is old school."

00:19:15.450 --> 00:19:17.257
'Cause now when you go
to conference and say,

00:19:17.257 --> 00:19:18.840
"What's your IG handle?"

00:19:18.840 --> 00:19:23.760
Maybe in the Web 3.0, "Hey,
let's scan each other's avatar."

00:19:23.760 --> 00:19:25.890
We'll hang out in a Web 3.0,

00:19:25.890 --> 00:19:30.330
I think that is really the
future as scary as it may sound,

00:19:30.330 --> 00:19:33.990
but I know it's really
hard to adapt to change,

00:19:33.990 --> 00:19:38.010
but I think slowly opening
our mind as an entrepreneur

00:19:38.010 --> 00:19:41.795
is the way for us to stay relevant

00:19:41.795 --> 00:19:44.040
and to sustain our business.

00:19:44.040 --> 00:19:46.020
- Yeah, I mean, there was
a time when people thought,

00:19:46.020 --> 00:19:47.550
oh, I don't need a website

00:19:47.550 --> 00:19:49.890
and then all of their
competitors got websites

00:19:49.890 --> 00:19:51.083
and then what happened?

00:19:51.083 --> 00:19:53.130
(Christina laughing)

00:19:53.130 --> 00:19:53.963
- Yes.

00:19:53.963 --> 00:19:55.260
- And I know there's a huge debate

00:19:55.260 --> 00:19:59.430
even with events on, now
that we've had virtual events

00:19:59.430 --> 00:20:01.170
and people trying to go
back to the real thing,

00:20:01.170 --> 00:20:02.880
there's some pushback
where people are like,

00:20:02.880 --> 00:20:06.120
I don't want to, I can go to events

00:20:06.120 --> 00:20:06.953
that I wouldn't normally be able to go to

00:20:06.953 --> 00:20:09.420
'cause of travel and whatnot.

00:20:09.420 --> 00:20:11.730
I don't have to travel, I
can sleep in my own bed,

00:20:11.730 --> 00:20:14.640
still get the information,
but you miss the networking.

00:20:14.640 --> 00:20:17.657
And it's like, when you do
them in virtual, that changes,

00:20:17.657 --> 00:20:20.040
it kind of solves that problem,

00:20:20.040 --> 00:20:22.470
that people are putting a lot
of money and a lot of effort

00:20:22.470 --> 00:20:24.540
and a lot of time to trying
to figure out how to solve.

00:20:24.540 --> 00:20:27.750
It was just the Virtual
Event on Virtual Events

00:20:27.750 --> 00:20:30.390
that SAGE is hosting and they're the ones,

00:20:30.390 --> 00:20:32.610
they're behind all the big
events that have been happening.

00:20:32.610 --> 00:20:34.200
Tony Robbins, Dean Graziosi,

00:20:34.200 --> 00:20:36.300
all those ones are
doing these huge events,

00:20:36.300 --> 00:20:38.580
they're the team making that happen.

00:20:38.580 --> 00:20:41.310
And literally their best
recommendation for hybrid

00:20:41.310 --> 00:20:44.190
is to run two separate
events about six week apart,

00:20:44.190 --> 00:20:46.710
do an in-person event, six
weeks later, do a virtual event

00:20:46.710 --> 00:20:49.410
or vice versa because they've
tested every other model

00:20:49.410 --> 00:20:50.243
and nothing works.

00:20:50.243 --> 00:20:54.420
And it's like, just go
virtual, problem solved.

00:20:54.420 --> 00:20:56.160
You can still network around the thing

00:20:56.160 --> 00:20:57.582
and not have to travel.

00:20:57.582 --> 00:20:58.784
(Christina laughing)

00:20:58.784 --> 00:20:59.617
- Yeah, yeah, absolutely.

00:20:59.617 --> 00:21:02.043
- You can still have all of
the side convos that happen.

00:21:03.015 --> 00:21:05.990
Going to a digital market
certified partner day here

00:21:05.990 --> 00:21:08.880
in like a month or two,
and some of us are talking

00:21:08.880 --> 00:21:11.130
about hosting little side
events around the event,

00:21:11.130 --> 00:21:12.960
which is pretty common.

00:21:12.960 --> 00:21:14.730
You can do that in virtual.

00:21:14.730 --> 00:21:18.000
Still don't have to travel,
still can do those things.

00:21:18.000 --> 00:21:20.220
Like even in our little
tiny Gather Town space,

00:21:20.220 --> 00:21:22.890
once the event's over, you
can go hang out and talk.

00:21:22.890 --> 00:21:24.030
There's open networking.

00:21:24.030 --> 00:21:25.200
You can go sit in Chicha

00:21:25.200 --> 00:21:27.640
and I can go about my day, it's cool.

00:21:27.640 --> 00:21:29.430
(Christina laughing)

00:21:29.430 --> 00:21:30.263
- Yeah, absolutely.

00:21:30.263 --> 00:21:32.790
Now let's talk about our
employee, majority of them,

00:21:32.790 --> 00:21:34.980
they just wanna work from home.

00:21:34.980 --> 00:21:39.630
So how can you be creative and
have that culture as a CEO,

00:21:39.630 --> 00:21:42.570
maybe the virtual space,
your virtual office

00:21:42.570 --> 00:21:46.003
is the one to keep in touch
and they still see you.

00:21:46.003 --> 00:21:48.720
So think about it and it saves you money

00:21:48.720 --> 00:21:51.300
renting a real office, there you go.

00:21:51.300 --> 00:21:52.770
- And you still get some visibility.

00:21:52.770 --> 00:21:54.720
I think one of the coolest
things after we launched Gather

00:21:54.720 --> 00:21:58.110
was I could see my team
meeting together to work.

00:21:58.110 --> 00:21:59.580
And they've been doing
this the whole time anyway,

00:21:59.580 --> 00:22:00.630
they've been doing Zoom meetings

00:22:00.630 --> 00:22:03.180
and they've been doing Slack,
so they've been collaborating,

00:22:03.180 --> 00:22:04.600
but I didn't see it.

00:22:04.600 --> 00:22:06.360
And it's like, as soon
as we launched Gather

00:22:06.360 --> 00:22:09.360
and I could see different people
on my team getting together

00:22:09.360 --> 00:22:12.900
to work on projects, and it
was like, oh, that is so cool,

00:22:12.900 --> 00:22:15.870
I love it so much that I
can see that happening.

00:22:15.870 --> 00:22:17.070
And I could see the little chat bubbles

00:22:17.070 --> 00:22:19.890
over their characters
and it was just neat.

00:22:19.890 --> 00:22:22.230
It was really, it's the weird things

00:22:22.230 --> 00:22:24.713
that you just don't think about, I think.

00:22:24.713 --> 00:22:27.480
- Yeah, I think the
fear of people is like,

00:22:27.480 --> 00:22:30.030
why would I wanna hang out virtually?

00:22:30.030 --> 00:22:33.630
Well, you don't really have
to be in a virtual space,

00:22:33.630 --> 00:22:37.200
24 hours a day, maybe two hours a day,

00:22:37.200 --> 00:22:38.670
hang out with your clients and friends

00:22:38.670 --> 00:22:41.190
and then you go out to
Starbucks and have coffee.

00:22:41.190 --> 00:22:42.600
Dan, go ahead.

00:22:42.600 --> 00:22:46.020
- Yeah, no, I was gonna
say, there's also a piece

00:22:46.020 --> 00:22:50.760
of individuality or people
want to have multiple avatars

00:22:50.760 --> 00:22:52.830
and they wanna express themselves.

00:22:52.830 --> 00:22:53.790
And there's a lot of people

00:22:53.790 --> 00:22:56.403
I think probably more now than ever,

00:22:57.309 --> 00:23:01.347
that may just be uncomfortable
expressing themselves

00:23:01.347 --> 00:23:05.070
at the workplace in a normal situation.

00:23:05.070 --> 00:23:07.530
So, the avatar, the digital space

00:23:07.530 --> 00:23:09.230
gives them the ability to do that.

00:23:10.080 --> 00:23:13.230
Let's say tomorrow I wanna be a tree

00:23:13.230 --> 00:23:15.630
and I wanna walk around
as a tree as my avatar,

00:23:15.630 --> 00:23:18.540
or maybe I wanna be a human
that looks like myself,

00:23:18.540 --> 00:23:19.950
or maybe I wanna look something complete,

00:23:19.950 --> 00:23:23.250
maybe I want blue hair because
I've always wanted blue hair.

00:23:23.250 --> 00:23:25.080
So I think there there's a piece there

00:23:25.080 --> 00:23:28.560
with the virtual world where
it's gonna allow people to.

00:23:28.560 --> 00:23:31.230
And I think some people are a
little bit scared around that

00:23:31.230 --> 00:23:33.540
because they think, well,
I'm not talking to you,

00:23:33.540 --> 00:23:35.430
but actually I am talking to you.

00:23:35.430 --> 00:23:37.950
I'm talking to maybe
the best version of you

00:23:37.950 --> 00:23:39.240
because maybe in person

00:23:39.240 --> 00:23:42.300
you're just a little bit more reserved,

00:23:42.300 --> 00:23:44.340
or you're just not
comfortable being around,

00:23:44.340 --> 00:23:46.380
like you mentioned, thousands of people.

00:23:46.380 --> 00:23:49.260
So when you network it's
actually difficult for you,

00:23:49.260 --> 00:23:50.400
so this gives you the ability

00:23:50.400 --> 00:23:53.250
to remove a lot of that uncomfortableness

00:23:53.250 --> 00:23:55.650
and for you to really be yourself

00:23:55.650 --> 00:23:57.240
and be the self that you wanna be,

00:23:57.240 --> 00:24:00.390
which I think it'll be
really fun and interesting.

00:24:00.390 --> 00:24:03.300
And I'm sure there's gonna
have to be a mindset shift

00:24:03.300 --> 00:24:07.350
for a lot of people to get
used to how things will be.

00:24:07.350 --> 00:24:08.550
But I mean, it's gonna be,

00:24:08.550 --> 00:24:10.770
I think really an incredible space.

00:24:10.770 --> 00:24:13.020
And it's just gonna be a lot
to think about in the future.

00:24:13.020 --> 00:24:15.630
Like you mentioned, once things become,

00:24:15.630 --> 00:24:19.530
maybe even shifted to being
more virtual, and funny,

00:24:19.530 --> 00:24:22.290
you say that we're actually
putting on a conference in Asia.

00:24:22.290 --> 00:24:24.930
So it's something that
we're dealing with right now

00:24:24.930 --> 00:24:28.740
is how do we balance both
virtual and in person

00:24:28.740 --> 00:24:31.500
and still make it an impactful event,

00:24:31.500 --> 00:24:33.510
but it'll be very
fascinating in the future,

00:24:33.510 --> 00:24:37.620
how, which way do things sway.

00:24:37.620 --> 00:24:39.900
- Yeah, SAGE had tried,
like they broke down

00:24:39.900 --> 00:24:41.550
all the different things
that they had tried

00:24:41.550 --> 00:24:42.420
to make that work.

00:24:42.420 --> 00:24:45.210
And they said what they
ran into was one audience

00:24:45.210 --> 00:24:47.400
or the other kept feeling excluded.

00:24:47.400 --> 00:24:49.710
So it's like either
the speaker was talking

00:24:49.710 --> 00:24:52.620
to the people on the
screens and kind of forgot

00:24:52.620 --> 00:24:53.850
that the in-person audience was there

00:24:53.850 --> 00:24:57.330
and the in-person audience was
basically watching a TV show

00:24:57.330 --> 00:25:00.420
or they only focused on the
live in person, audience,

00:25:00.420 --> 00:25:01.440
'cause that's what they were used to

00:25:01.440 --> 00:25:03.210
and then neglected the
people on the screen.

00:25:03.210 --> 00:25:05.730
So they were saying stuff like,
Hey, it's great to be back,

00:25:05.730 --> 00:25:07.320
live in person with you guys again,

00:25:07.320 --> 00:25:10.890
and it's like, well that's 10%
of your audience that's here,

00:25:10.890 --> 00:25:13.853
the other 90%, that
statement made no sense

00:25:13.853 --> 00:25:15.810
and kind of disconnected you from them.

00:25:15.810 --> 00:25:18.240
And this was just interesting experiences.

00:25:18.240 --> 00:25:20.760
Like when you watch TV
or in a movie theater,

00:25:20.760 --> 00:25:22.770
you don't generally laugh out loud.

00:25:22.770 --> 00:25:25.710
So if they were speaking to the screens

00:25:25.710 --> 00:25:27.330
and not to the people in the audience,

00:25:27.330 --> 00:25:29.190
the audience actually
stopped laughing out loud

00:25:29.190 --> 00:25:32.100
'cause they were just
watching the screens.

00:25:32.100 --> 00:25:34.800
So it was such interesting
things that it's like,

00:25:34.800 --> 00:25:37.020
these are problems that just
going into the virtual world

00:25:37.020 --> 00:25:39.000
just eliminates.

00:25:39.000 --> 00:25:40.620
And I love what you
said about the avatars,

00:25:40.620 --> 00:25:42.240
'cause that was one of the
things I noticed right away

00:25:42.240 --> 00:25:45.750
with our staff is they started
customizing their avatars

00:25:45.750 --> 00:25:48.930
and we gave them their
offices as blank slates

00:25:48.930 --> 00:25:51.120
and they could go decorate their
office however they wanted.

00:25:51.120 --> 00:25:54.300
And the personality that you can see

00:25:54.300 --> 00:25:57.960
as you just walk through
our space is just,

00:25:57.960 --> 00:26:00.810
it's crazy how they decorate
their different rooms.

00:26:00.810 --> 00:26:03.870
And I feel like I got to
know everybody so much better

00:26:03.870 --> 00:26:07.110
in the span of like an hour
as they decorated their spaces

00:26:07.110 --> 00:26:09.360
and built their avatars and I was like,

00:26:09.360 --> 00:26:11.820
I've been working with these
people for years in some cases,

00:26:11.820 --> 00:26:16.820
and it's like, I didn't, like
this is you, you're so cool,

00:26:16.950 --> 00:26:18.120
that is awesome.

00:26:18.120 --> 00:26:20.400
(Christina laughing)

00:26:20.400 --> 00:26:22.950
I had that reaction and
it is a mindset shift,

00:26:22.950 --> 00:26:25.170
but I think it's a good one.

00:26:25.170 --> 00:26:28.320
I got to know people
in a new way, you know?

00:26:28.320 --> 00:26:31.680
- Yeah, absolutely, I mean, there you go,

00:26:31.680 --> 00:26:34.470
you can customize you leading your team

00:26:34.470 --> 00:26:37.560
because they show up to
the world more in digital

00:26:37.560 --> 00:26:38.880
because they can be creative.

00:26:38.880 --> 00:26:42.210
It's like, Hey, I like that
pink wall that you have.

00:26:42.210 --> 00:26:44.790
I didn't realize you like pink.

00:26:44.790 --> 00:26:47.250
- Like one's got flowers
and stuff all over the place

00:26:47.250 --> 00:26:49.680
and is very florally and bright colored.

00:26:49.680 --> 00:26:51.420
And another one went
like, he's an engineer

00:26:51.420 --> 00:26:53.820
and you can tell his office
looks like an engineer.

00:26:53.820 --> 00:26:56.130
It's like, you've got the whole
pallet of virtual furniture

00:26:56.130 --> 00:26:58.290
to choose from and you've
got a basic little desk

00:26:58.290 --> 00:27:01.471
and one monitor, what are you thinking?

00:27:01.471 --> 00:27:03.195
(Christina laughing)

00:27:03.195 --> 00:27:04.028
- There you go.

00:27:04.028 --> 00:27:06.240
- But that's just who he is,
it's his style, you know?

00:27:06.240 --> 00:27:09.390
So it fit, it made sense at work.

00:27:09.390 --> 00:27:13.500
- Yeah, I think that really
helps HR to reach people.

00:27:13.500 --> 00:27:16.890
You're getting data of how
people behave on digitally

00:27:16.890 --> 00:27:21.270
and that's gonna be a new job for HR,

00:27:21.270 --> 00:27:23.760
maybe an expert in the virtual world,

00:27:23.760 --> 00:27:28.760
how to manage people
in the virtual office.

00:27:28.815 --> 00:27:30.240
- And it something you wouldn't even get

00:27:30.240 --> 00:27:32.190
in an in person office
because you're providing

00:27:32.190 --> 00:27:33.900
all of their furniture and their equipment

00:27:33.900 --> 00:27:35.700
and their desk and all their,

00:27:35.700 --> 00:27:37.680
you would see some of
their little church keys

00:27:37.680 --> 00:27:39.600
that they would put at their desk,

00:27:39.600 --> 00:27:42.030
but you don't get to see
like if they could build that

00:27:42.030 --> 00:27:43.437
as their own space,
what it would look like

00:27:43.437 --> 00:27:45.647
and you get that in virtual,
so it's really cool.

00:27:45.647 --> 00:27:48.840
I know we've talked a lot about benefits

00:27:48.840 --> 00:27:50.730
and why we need to do it and I love that,

00:27:50.730 --> 00:27:52.560
but let's talk about challenges

00:27:52.560 --> 00:27:53.880
'cause it sounds really intimidating.

00:27:53.880 --> 00:27:55.230
Now I got to go build in the virtual

00:27:55.230 --> 00:27:58.440
and I don't even know what
the virtual is, Holy crap.

00:27:58.440 --> 00:28:01.200
So maybe Kate, do you
wanna lead on that one?

00:28:01.200 --> 00:28:02.760
What do you think some of
the biggest hurdles are,

00:28:02.760 --> 00:28:06.300
for businesses that are
moving Web 3.0 and virtual?

00:28:06.300 --> 00:28:10.710
- Yeah, for sure, at this point
it's really not affordable

00:28:10.710 --> 00:28:14.910
to have your own offices,
customization costs a lot.

00:28:14.910 --> 00:28:16.740
'Cause technology is out there,

00:28:16.740 --> 00:28:18.540
they're outnumbered with talents,

00:28:18.540 --> 00:28:20.068
but there's some other ways,

00:28:20.068 --> 00:28:23.823
there's some free virtual
worlds that you can utilize.

00:28:23.823 --> 00:28:27.420
Maybe just slowly get a feel
of it, do I really like it?

00:28:27.420 --> 00:28:30.210
You know what I mean, you
don't have to do full in.

00:28:30.210 --> 00:28:33.660
I think that's the number
one challenges right now

00:28:33.660 --> 00:28:36.330
and it's still very new.

00:28:36.330 --> 00:28:39.996
So the virtual world that
you might be building

00:28:39.996 --> 00:28:43.830
your own audience might not be relevant

00:28:43.830 --> 00:28:45.870
in the next few years.

00:28:45.870 --> 00:28:48.690
But that's like any other platform,

00:28:48.690 --> 00:28:50.790
just like, let's talk of Clubhouse.

00:28:50.790 --> 00:28:54.270
It was big in the last
one and a half years

00:28:54.270 --> 00:28:57.210
and it's now, it's not relevant
anymore to some people.

00:28:57.210 --> 00:29:01.260
So the risk of that, but I think kind of,

00:29:01.260 --> 00:29:04.410
I think the risk, there's
some security risk.

00:29:04.410 --> 00:29:08.470
Maybe, if you go to a
virtual offices created

00:29:09.390 --> 00:29:12.780
not close virtual conference,

00:29:12.780 --> 00:29:16.770
someone might disrupt your presentation.

00:29:16.770 --> 00:29:18.633
So those are some of the risks.

00:29:20.100 --> 00:29:22.020
And Dan, what do you have in mind?

00:29:22.020 --> 00:29:25.859
I mean, it's again, just being
an open mind, but security

00:29:25.859 --> 00:29:30.540
and it's a little bit
pricey at this point.

00:29:30.540 --> 00:29:33.570
- Yeah, I think some
of the additional risk

00:29:33.570 --> 00:29:37.350
is kind of what we're seeing right now.

00:29:37.350 --> 00:29:41.040
The whole point of Web
3 is decentralization

00:29:41.040 --> 00:29:44.280
and democratization and it's for everybody

00:29:44.280 --> 00:29:46.050
and it gives everyone a chance to win.

00:29:46.050 --> 00:29:50.730
However, as we know, like Kate
mentioned, it takes money.

00:29:50.730 --> 00:29:53.400
And what you're seeing is big corporations

00:29:53.400 --> 00:29:56.160
are hiring chief metaverse officers

00:29:56.160 --> 00:29:58.770
and they're putting in
a lot of stuff in place,

00:29:58.770 --> 00:30:03.240
where, as we know, there's
a lot of smaller businesses

00:30:03.240 --> 00:30:05.460
that don't even have eCommerce,

00:30:05.460 --> 00:30:08.040
like they haven't even gotten to Web 2.

00:30:08.040 --> 00:30:10.770
They're still very far
behind and they just maybe

00:30:10.770 --> 00:30:13.530
don't have the ability
to do all these things

00:30:13.530 --> 00:30:14.850
at these big corporations.

00:30:14.850 --> 00:30:17.970
So I think some of the risk
and almost some of the fear

00:30:17.970 --> 00:30:21.240
is it's just gonna be another
version of the internet.

00:30:21.240 --> 00:30:25.470
Just like we saw, it's gonna
be owned by these big giants,

00:30:25.470 --> 00:30:28.650
like some of the companies
that we all know,

00:30:28.650 --> 00:30:32.117
there's also a lot of VC
money and private equity money

00:30:32.117 --> 00:30:34.410
going right now around.

00:30:34.410 --> 00:30:36.840
So, are those the only
people that will win

00:30:36.840 --> 00:30:39.450
are the ones that got funded,
what about all the people?

00:30:39.450 --> 00:30:42.090
Like you mentioned that
are smaller businesses

00:30:42.090 --> 00:30:44.730
and they're not getting
funding specifically for this,

00:30:44.730 --> 00:30:46.560
do they even have a chance

00:30:46.560 --> 00:30:50.277
or are they gonna become
obsolete by the technology?

00:30:50.277 --> 00:30:52.500
And I think that's kind of
what everyone's fear is,

00:30:52.500 --> 00:30:57.090
like if I don't act, will I
become obsolete, it's possible.

00:30:57.090 --> 00:30:59.970
However though, what could I do now,

00:30:59.970 --> 00:31:01.410
but maybe I can't do anything

00:31:01.410 --> 00:31:03.570
because I'm still building
out my e-commerce store.

00:31:03.570 --> 00:31:06.960
So to me, I'm thinking
about some of those risks

00:31:06.960 --> 00:31:11.960
and hopefully that's why if
enough people can be educated.

00:31:12.060 --> 00:31:14.010
Like what you mentioned, Christina,

00:31:14.010 --> 00:31:15.900
you're already building out some spaces.

00:31:15.900 --> 00:31:19.290
And I know, Kate mentioned
there's spaces that are for free.

00:31:19.290 --> 00:31:22.800
So it's like, I think starting
small putting some baby steps

00:31:22.800 --> 00:31:24.030
and even at worst case,

00:31:24.030 --> 00:31:25.770
just gaining the knowledge right now.

00:31:25.770 --> 00:31:29.280
So maybe if your industry
is becoming obsolete,

00:31:29.280 --> 00:31:32.700
you can see it and pivot
or do some sort of change

00:31:32.700 --> 00:31:33.930
before it's too late.

00:31:33.930 --> 00:31:36.750
We were talking with
some real estate agents

00:31:36.750 --> 00:31:39.840
that we, I mean in a few years,
there might be absolutely

00:31:39.840 --> 00:31:41.520
no need for a real estate agent.

00:31:41.520 --> 00:31:43.776
So what are they gonna do today

00:31:43.776 --> 00:31:46.560
to ensure that in five years,

00:31:46.560 --> 00:31:49.200
10 years they're still even relevant.

00:31:49.200 --> 00:31:51.150
- Yeah, I think that's
all really great points.

00:31:51.150 --> 00:31:53.610
And like you mentioned,
there are some freeways,

00:31:53.610 --> 00:31:55.830
I mean, like Gather is
completely free for us right now.

00:31:55.830 --> 00:31:58.290
I'm still not hitting a level
where I need to pay for it.

00:31:58.290 --> 00:32:00.360
So that's pretty cool.

00:32:00.360 --> 00:32:02.400
I mean, I did get gifted the beta program

00:32:02.400 --> 00:32:04.080
for the public space that we've got,

00:32:04.080 --> 00:32:06.300
so I can have up to 500
people in there for free now.

00:32:06.300 --> 00:32:08.580
But even the paid one's not that bad,

00:32:08.580 --> 00:32:13.131
it's like $3 a person for like
a day or something like that,

00:32:13.131 --> 00:32:16.417
if you're hosting like an
event and you need more space,

00:32:16.417 --> 00:32:18.570
but they do like up to 25 for free.

00:32:18.570 --> 00:32:21.420
So it's an easy way to
kind of dip your toes in.

00:32:21.420 --> 00:32:23.490
And it doesn't require, I
know the other challenge

00:32:23.490 --> 00:32:26.400
is the technology piece, right?

00:32:26.400 --> 00:32:27.780
So it's like, you've
got things like Gather

00:32:27.780 --> 00:32:30.210
that don't really
require extra technology.

00:32:30.210 --> 00:32:31.500
You don't have to have headsets

00:32:31.500 --> 00:32:32.580
and all that kind of stuff,

00:32:32.580 --> 00:32:34.230
you do have to have some decent computers.

00:32:34.230 --> 00:32:36.600
We realized we needed some
upgrades on the computers

00:32:36.600 --> 00:32:38.150
and had to make a few upgrades,

00:32:39.150 --> 00:32:40.920
but then there's the things like Spatial

00:32:40.920 --> 00:32:42.780
that need the Oculus devices

00:32:42.780 --> 00:32:44.400
or something similar and things like that.

00:32:44.400 --> 00:32:47.160
So maybe speak to a little
bit of the technology

00:32:47.160 --> 00:32:50.910
involved with moving this direction.

00:32:50.910 --> 00:32:53.430
- Yeah, for sure, technology
like the free one,

00:32:53.430 --> 00:32:54.930
definitely there's some limitation

00:32:54.930 --> 00:32:57.690
of how many number of
peoples can be in one space

00:32:57.690 --> 00:33:00.720
because the bandwidth is not just there.

00:33:00.720 --> 00:33:02.550
Majority of virtual spaces right now

00:33:02.550 --> 00:33:05.340
can hold up to 50 people.

00:33:05.340 --> 00:33:07.200
That's just a common or else,

00:33:07.200 --> 00:33:08.433
if you keep an adding stuff in there,

00:33:08.433 --> 00:33:11.700
it's just wonky and no one can hear you.

00:33:11.700 --> 00:33:14.756
I can have, so those are
some of the challenges

00:33:14.756 --> 00:33:18.090
when it comes to virtual
spaces in technology.

00:33:18.090 --> 00:33:21.534
Again, the affordability is
not there and it's still,

00:33:21.534 --> 00:33:23.820
they're still currently building.

00:33:23.820 --> 00:33:27.180
And the one thing that I
need to share your audience

00:33:27.180 --> 00:33:29.460
as well, because a lot of people of Web 3,

00:33:29.460 --> 00:33:32.976
I wanna make money, there's
crypto, there's NFT.

00:33:32.976 --> 00:33:37.200
What I would say is any,
just like in the real world,

00:33:37.200 --> 00:33:39.810
just do your own due
diligence before investing

00:33:39.810 --> 00:33:43.140
into someone's project, making
sure you know who they are,

00:33:43.140 --> 00:33:47.640
because one of the challenge of the Web 3

00:33:47.640 --> 00:33:50.820
is the anonymity and
this is what people love

00:33:50.820 --> 00:33:54.090
because they can hide within the avatar.

00:33:54.090 --> 00:33:56.670
And there's some great things to that

00:33:56.670 --> 00:33:57.750
and there's some risk to that.

00:33:57.750 --> 00:33:59.100
You don't know who the person is.

00:33:59.100 --> 00:34:02.490
So make sure before you
do invested in an NFT

00:34:02.490 --> 00:34:07.230
or any project in a DAO or
decentralized autonomous region,

00:34:07.230 --> 00:34:10.650
I mean organization not
region, I apologize,

00:34:10.650 --> 00:34:14.310
do your own due diligence
like three times,

00:34:14.310 --> 00:34:16.980
'cause we've heard some stories out there

00:34:16.980 --> 00:34:18.420
just have to protect yourself,

00:34:18.420 --> 00:34:22.503
make sure you're investing
in the right project.

00:34:23.700 --> 00:34:25.770
- And one thing to add for the technology

00:34:25.770 --> 00:34:30.150
is maybe you don't need
to move all your people

00:34:30.150 --> 00:34:31.920
into a virtual space.

00:34:31.920 --> 00:34:34.710
Maybe you have a digital marketing company

00:34:34.710 --> 00:34:37.200
and what you wanna do is
utilize your knowledge

00:34:37.200 --> 00:34:39.510
of digital marketing and go to companies

00:34:39.510 --> 00:34:42.600
that are doing stuff like
the technology for Web 3

00:34:42.600 --> 00:34:44.070
and do their marketing.

00:34:44.070 --> 00:34:46.020
'Cause what I find is there's a big gap

00:34:46.020 --> 00:34:49.080
and that's one thing that we
did with one of our companies,

00:34:49.080 --> 00:34:51.660
our media company is we provide media

00:34:51.660 --> 00:34:55.230
because that's what we
know for Web 3 companies.

00:34:55.230 --> 00:34:57.390
I might not know everything about Web 3,

00:34:57.390 --> 00:34:59.460
but I know about media, it's all the same.

00:34:59.460 --> 00:35:02.550
So I think there's a big
opportunity and people don't need

00:35:02.550 --> 00:35:05.250
to get so focused on
changing their company

00:35:05.250 --> 00:35:08.670
or gaining new technology
is how can you utilize

00:35:08.670 --> 00:35:11.370
the existing technology and what you know,

00:35:11.370 --> 00:35:14.520
to help companies that
are going into the space

00:35:14.520 --> 00:35:16.770
that are growing, because
like I mentioned before,

00:35:16.770 --> 00:35:20.610
there is a massive, massive
amount of funding right now

00:35:20.610 --> 00:35:22.680
for companies that are in the space.

00:35:22.680 --> 00:35:27.000
But I do see there is a
slight lack of marketing

00:35:27.000 --> 00:35:28.770
for a lot of those companies.

00:35:28.770 --> 00:35:30.630
I think a lot of them don't actually,

00:35:30.630 --> 00:35:32.460
especially when it comes to creators,

00:35:32.460 --> 00:35:34.920
many of them are creators,
they're creative,

00:35:34.920 --> 00:35:36.390
they're not really into marketing,

00:35:36.390 --> 00:35:37.980
they don't fully understand it.

00:35:37.980 --> 00:35:39.270
They've just gotten all this money

00:35:39.270 --> 00:35:41.760
for their blockchain technology project.

00:35:41.760 --> 00:35:44.070
Maybe they're engineer,
like you mentioned,

00:35:44.070 --> 00:35:46.290
and now what they need
is they need marketing.

00:35:46.290 --> 00:35:48.600
So I think there's a big
opportunity for companies

00:35:48.600 --> 00:35:53.567
to maximize on those, on the
technology that's being built,

00:35:53.567 --> 00:35:57.060
by just adding in the
ability for you to help them

00:35:57.060 --> 00:35:59.070
based on what your knowledge is.

00:35:59.070 --> 00:36:00.660
- And the ones that are marketing,

00:36:00.660 --> 00:36:02.310
I know the biggest mistake that I've seen

00:36:02.310 --> 00:36:05.220
is they get so caught up on the technology

00:36:05.220 --> 00:36:06.930
and what's possible.

00:36:06.930 --> 00:36:09.090
And they're like, oh, you know,
this feature works this way

00:36:09.090 --> 00:36:11.700
and this feature works that
way that they don't think

00:36:11.700 --> 00:36:14.040
about how do we communicate

00:36:14.040 --> 00:36:16.290
what the difference is for the user?

00:36:16.290 --> 00:36:18.450
How is it gonna change your
interactions with your staff?

00:36:18.450 --> 00:36:20.610
How is it gonna change your
interactions with your clients?

00:36:20.610 --> 00:36:23.698
How's it gonna bring
back things or add things

00:36:23.698 --> 00:36:25.800
that you didn't realize you even needed?

00:36:25.800 --> 00:36:27.750
I mean, some of the stuff
that we've talked about

00:36:27.750 --> 00:36:30.720
on this call, just some of
my experiences with Gather,

00:36:30.720 --> 00:36:33.060
none of that's in their
marketing, it should be,

00:36:33.060 --> 00:36:35.010
maybe I need to send them this recording,

00:36:35.010 --> 00:36:38.370
but none of that is in their marketing.

00:36:38.370 --> 00:36:41.160
They're not talking about
how it changes experiences

00:36:41.160 --> 00:36:43.770
and stuff, so there's definitely a gap,

00:36:43.770 --> 00:36:47.070
not just in marketing, but
in explaining the value,

00:36:47.070 --> 00:36:49.440
which is why I love that I get
to pick both of your brains,

00:36:49.440 --> 00:36:51.326
'cause there's so much value.

00:36:51.326 --> 00:36:52.320
(Christina laughing)

00:36:52.320 --> 00:36:53.970
You guys are explaining
so much of the stuff

00:36:53.970 --> 00:36:56.770
that I think people just
needed to know, needed to hear.

00:36:57.900 --> 00:36:59.100
So, and we've talked a little bit,

00:36:59.100 --> 00:37:00.360
I know my next question
was what could happen

00:37:00.360 --> 00:37:01.260
if they don't get on board,

00:37:01.260 --> 00:37:02.670
but I think we've kind
of talked about that,

00:37:02.670 --> 00:37:05.659
that fear of obsolescence, of not being,

00:37:05.659 --> 00:37:08.670
your competitors are
gonna be there before you,

00:37:08.670 --> 00:37:10.050
like it's going to happen,

00:37:10.050 --> 00:37:11.760
this is already moving this direction,

00:37:11.760 --> 00:37:14.100
I don't think it's gonna go anywhere.

00:37:14.100 --> 00:37:17.420
So let's talk about what
you actually do for people.

00:37:17.420 --> 00:37:19.680
So how do they get in touch with you,

00:37:19.680 --> 00:37:21.240
what kind of services do you provide?

00:37:21.240 --> 00:37:23.400
You're obviously brilliant for Web 3.0,

00:37:23.400 --> 00:37:26.460
both of you are and helping
people understand this world.

00:37:26.460 --> 00:37:27.293
So what do you do?

00:37:27.293 --> 00:37:28.770
How do they find you?

00:37:28.770 --> 00:37:32.700
- Yeah, so you can go to my
website, katehancock.com,

00:37:32.700 --> 00:37:35.388
I do a lot of things,
the ADD Entrepreneurs,

00:37:35.388 --> 00:37:39.030
I started with eCommerce and
that's why I'm so passionate

00:37:39.030 --> 00:37:42.540
with Web 3.0 'cause I
made money on Web 2.0.

00:37:42.540 --> 00:37:44.730
I started $20, scaled out to a million

00:37:44.730 --> 00:37:47.040
and sold eight figure
business in four years.

00:37:47.040 --> 00:37:49.920
So that's why I'm so
embracing with technology.

00:37:49.920 --> 00:37:53.640
It's something that I just
love to do and I also run

00:37:53.640 --> 00:37:57.840
and built boutique hotels in Asia,

00:37:57.840 --> 00:38:00.351
and now we are putting together

00:38:00.351 --> 00:38:02.670
the biggest Metaverse Festival in Asia,

00:38:02.670 --> 00:38:04.500
which I'm very excited about.

00:38:04.500 --> 00:38:09.500
So bringing together speakers
and experts in this space

00:38:10.710 --> 00:38:12.330
and why Asia?

00:38:12.330 --> 00:38:15.960
Because the adoption rate of wallets,

00:38:15.960 --> 00:38:18.420
they're way ahead of the
curve than in the US.

00:38:18.420 --> 00:38:22.170
And so when it comes to the NFT games,

00:38:22.170 --> 00:38:25.650
NFT play to earn program,
45% of the players

00:38:25.650 --> 00:38:27.960
are based in the
Philippines which I'm from.

00:38:27.960 --> 00:38:30.090
And that's the reason why we put together

00:38:30.090 --> 00:38:32.580
the Metaverse Festival in Asia,

00:38:32.580 --> 00:38:34.890
I'm very excited about it, Dan.

00:38:34.890 --> 00:38:37.830
- Yeah, so it's gonna be huge, right?

00:38:37.830 --> 00:38:40.170
We have a life mission to actually impact

00:38:40.170 --> 00:38:42.360
100 million people in the world.

00:38:42.360 --> 00:38:43.680
So the other mission that you mentioned

00:38:43.680 --> 00:38:46.200
is just the mission of
our newer organization.

00:38:46.200 --> 00:38:49.380
But our actual life mission is
to impact 100 million people.

00:38:49.380 --> 00:38:51.720
So we see this as something
that's gonna be huge.

00:38:51.720 --> 00:38:55.110
But the other piece that we
do is we have a media company

00:38:55.110 --> 00:38:57.420
where we help entrepreneurs gain authority

00:38:57.420 --> 00:39:00.207
in things like Forbes and TV.

00:39:00.207 --> 00:39:03.210
But like I said, we've been really focused

00:39:03.210 --> 00:39:07.260
on building out this for
either Web 3 companies

00:39:07.260 --> 00:39:09.240
or people like yourself.

00:39:09.240 --> 00:39:12.330
Let's say Christina wants to be known

00:39:12.330 --> 00:39:15.510
for all the things that
she's doing in Gather Town,

00:39:15.510 --> 00:39:18.750
so she can be at the
forefront of her industry

00:39:18.750 --> 00:39:20.640
and then be hired as a speaker,

00:39:20.640 --> 00:39:23.550
be hired to talk about
that within her industry.

00:39:23.550 --> 00:39:25.897
That is something that
we have a high focus on.

00:39:25.897 --> 00:39:26.913
- Oh, that's really cool.

00:39:26.913 --> 00:39:29.850
Yeah, I mean, that's one of my
big focuses with people too,

00:39:29.850 --> 00:39:31.860
is how do you turn your
superpowers into sales?

00:39:31.860 --> 00:39:34.530
How do you gain that extra visibility?

00:39:34.530 --> 00:39:36.570
How do you communicate your differences?

00:39:36.570 --> 00:39:38.460
How do you stand out?

00:39:38.460 --> 00:39:39.720
So, but yeah, I hadn't thought

00:39:39.720 --> 00:39:41.280
about even that component of it.

00:39:41.280 --> 00:39:43.800
It's like how, if you
are at the forefront,

00:39:43.800 --> 00:39:46.350
how do you leverage being at the forefront

00:39:46.350 --> 00:39:47.220
and gain exposure?

00:39:47.220 --> 00:39:48.870
That's a neat way to think about that too.

00:39:48.870 --> 00:39:51.270
That's really cool, I like that.

00:39:51.270 --> 00:39:53.670
So let's give the web
address one more time,

00:39:53.670 --> 00:39:54.603
where do they go?

00:39:55.830 --> 00:40:00.340
- For the festival, they
can go to metaversexyz.com,

00:40:00.340 --> 00:40:02.100
would love to have you.

00:40:02.100 --> 00:40:04.950
If you know someone who's like an expert,

00:40:04.950 --> 00:40:07.770
can be a speakers or if you wanted to get,

00:40:07.770 --> 00:40:11.164
if you wanted to learn
about Web 3 in general, 360,

00:40:11.164 --> 00:40:16.164
'cause currently what you're
seeing in the popular NFT,

00:40:17.547 --> 00:40:22.140
it's all NFT base that this is
a 360 views of the metaverse

00:40:22.140 --> 00:40:25.230
like for entrepreneurs, XRPR eCommerce,

00:40:25.230 --> 00:40:29.793
like a whole broad spectrum of Web 3, Dan.

00:40:30.690 --> 00:40:34.110
- Yeah, so metaverse-xyz.com,

00:40:34.110 --> 00:40:39.110
or for the media you
can go to IBHmedia.co,

00:40:39.420 --> 00:40:42.540
that's actually inspired
by her is what it means,

00:40:42.540 --> 00:40:45.210
but it's IBHmedia.co.

00:40:45.210 --> 00:40:47.280
- Okay, awesome, I love that.

00:40:47.280 --> 00:40:49.440
Thank you so much for making
the time to do this today.

00:40:49.440 --> 00:40:50.730
I feel like there was
a lot of really good,

00:40:50.730 --> 00:40:53.730
valuable information here
and I hope people reach out

00:40:53.730 --> 00:40:55.140
to you guys, go to the event

00:40:55.140 --> 00:40:56.280
and reach out to you for the media,

00:40:56.280 --> 00:40:58.020
I think that's just such great stuff.

00:40:58.020 --> 00:40:59.433
So thank you, both again.

00:41:00.420 --> 00:41:01.816
- Thank you Christina.
- Thank you so much Christina.

00:41:01.816 --> 00:41:03.495
- We'll see you in the Philippines maybe.

00:41:03.495 --> 00:41:04.328
(Christina laughing)

00:41:04.328 --> 00:41:05.627
- Yeah, maybe.
- There you go.

00:41:05.627 --> 00:41:07.287
(Christina laughing)

00:41:07.287 --> 00:41:08.760
- All right, well, entrepreneurs,

00:41:08.760 --> 00:41:10.350
this is your call to take action,

00:41:10.350 --> 00:41:13.260
head over to ETAtoday.zone and
learn how to build a business

00:41:13.260 --> 00:41:14.370
that enables your lifestyle,

00:41:14.370 --> 00:41:15.810
instead of taking over your life

00:41:15.810 --> 00:41:18.720
by learning from great people,
just like Daniel and Kate.

00:41:18.720 --> 00:41:20.494
Until next time, bye guys.

00:41:20.494 --> 00:41:23.129
- Bye.
- Bye, thank you.

00:41:23.129 --> 00:41:25.712
(upbeat music)