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043 — Kate & Daniel Are on a Mission to Empower 1 Million Entrepreneurs to Get on Board With Web 3.0

Web 3.0 is predicted to become a $10 Trillion industry, and you don't want to be left behind.

Kate and Dan have been using technology since the early 1990s. Kate was heavily into MIRC in 1999 and even a big community on Friendster in 2008, and Dan started coding in 1998 at age of 14.

Kate’s entrepreneurial journey started with an eCommerce business that grew from $20 to an 8-figure company, thanks to her skills in paying attention to algorithms and marketing. She also operated a beauty business and real estate investing during this time. She made it to the INC 5000 list twice as one of the fastest-growing companies in the US.

Kate and Dan had been early adopters of the social audio app that had started back in December 2020, and they had created a whole category on the app with over 100,000 members globally. Their strong ties to the media and community allowed them to get some great interviews with influential business people. With their new show, they planned to share their insights into all things metaverse – from virtual land to playing games in VR.

They are a co-founder of the Metaverse Collective who launched the George Lopez NFT and are involved in Val Kilmers NFT Project. The Metaverse Collective has a mission to onboard 1 million entrepreneurs to the Metaverse.

Christina talks with Kate and Daniel from Metaverse Collective in today's episode. Kate & Daniel tell us about Web 3.0, what it is and why it is important for the future of your business.

Questions

  • What is Web 3.0?
  • What's the difference between Web 1.0, Web 2.0, and Web 3.0?
  • What NFTs are?
  • Can I flip it, can I make some money?
  • How do you resell it?
  • How can you really make money of utilizing virtual world?
  • Do you think this is really important for entrepreneurs?

Links and Resources

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Read Full Transcript

00:00:01.140 --> 00:00:02.250
- Hey, busy business people.

00:00:02.250 --> 00:00:05.850
I am here today with two
Entrepreneurs Taking Action,

00:00:05.850 --> 00:00:07.380
Kate and Daniel.

00:00:07.380 --> 00:00:10.740
They are on a mission to
empower 1 million entrepreneurs

00:00:10.740 --> 00:00:12.270
to get on board with Web 3.0,

00:00:12.270 --> 00:00:15.660
and I'm getting the scoop today
on how they're gonna do it.

00:00:15.660 --> 00:00:18.243
(upbeat music)

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All right, so I feel like we have to start

00:00:29.730 --> 00:00:31.650
with some definitions,
just so people understand

00:00:31.650 --> 00:00:34.290
what we're talking about
'cause a lot of this is new.

00:00:34.290 --> 00:00:37.070
So can we like, what is Web 3.0?

00:00:38.430 --> 00:00:43.110
- All right, so Christina Web
3.0 is the next generation

00:00:43.110 --> 00:00:46.860
of the internet, it's
the internet on steroids.

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To kind of simplify, what's
the difference between Web 1.0,

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Web 2.0 and Web 3.0?

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So Web 1.0, this is your old
flat website, you can read,

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Web 2.0, this is, you can read and write.

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This is your Facebook, this
is your LinkedIn account,

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this is your Google, you
can do some research.

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You can do some social
interactive components to it.

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And Web 3.0, that's where we're heading,

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this is you in the internet
in a form of avatar.

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So you can go there,
shop, play, socialize,

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create some business, that's Web 3.0.

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So it's very exciting,
and the technology still,

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it's still going on, we are not there yet.

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Even though a lot of people were thinking

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we're already in Web 4, like no,

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not even in Web 3 from export.

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It's actually hilarious, like
we're heading towards Web 4.0,

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I was like, no, we're
not even in Web 3.0 yet,

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they're still building technology.

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But for entrepreneurs to really simplify,

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what's the difference of Web 2.0, Web 3.0

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in a form of eCommerce, right?

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Web 2.0 is your Amazon, you
shop everything in your cart,

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Amazon ship it to your account.

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Well, Web 3.0 any entity or you Christina,

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can liquidate your own
office or your own store

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in the virtual world.

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And so you can go there,
for example, Nike,

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you can go there and
walk as a form of avatar.

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You can be who you wanna be
and you can shop and browse

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different shoes in a form of 3D form.

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And Nike customer service in
a form of avatar can tell you

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about the stories, about the shoes

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and then click with your digital wallet

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and then Nike will ship it to your store.

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How cool is that?

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- That's really cool, so it's
kind of like a combination

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of like an in-person
experience, but online,

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bringing us back closer
to not having to travel,

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but still getting to have that experience

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and be able to talk to
the people in the stores

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and that's really cool.

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I like that such a simple
way to explain that,

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that is amazing.

00:03:02.280 --> 00:03:03.750
So many people are so confused,

00:03:03.750 --> 00:03:05.760
but I love how you broke that down.

00:03:05.760 --> 00:03:08.043
I know the other thing happening
as we move into Web 3.0

00:03:08.043 --> 00:03:13.043
were the NFTs, which are
confusing absolutely everybody.

00:03:13.200 --> 00:03:14.520
So do you guys have like a simple way

00:03:14.520 --> 00:03:16.800
to explain what NFTs are?

00:03:16.800 --> 00:03:20.880
- Yeah, absolutely, to simplify,
so NFT is a digital asset

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where, when you mint an
NFT, like for example,

00:03:25.620 --> 00:03:30.420
Christina, I'm gonna ask
your photo right now.

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I can create you an
NFT, like a digital art,

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every time a person mint your NFT,

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there is some utility attached to it.

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It may be okay, there's when
you buy or mint your NFT

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and you have a 30 minutes
coaching session with me.

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So you're not just buying
an art, you get that now?

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So I know the value of NFT fluctuates,

00:04:01.230 --> 00:04:03.840
so what is a non-fungible token means?

00:04:03.840 --> 00:04:07.650
I mean that word is even like,
what the heck does that mean?

00:04:07.650 --> 00:04:10.350
If I have a dollar,
Christina, you have a dollar,

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Dan have a dollar, we swap all three,

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it's the same value because it's fungible.

00:04:16.590 --> 00:04:21.590
Well, if I have a BMW
2021, you have BMW 2021,

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Dan have a BMW 2021, but
mine might have more mileage

00:04:29.730 --> 00:04:33.003
and have a little bit of ding in my car,

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so my car is not as valuable as yours.

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So that makes it non-fungible.

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So NFT is non-fungible.

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Some people might find it valuable

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for cultural significance,
so that's the difference

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between fungible and non-fungible.

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Is that clear?

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- Oh, I like that.

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I haven't thought about it that way,

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but that's just like artwork.

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Like if you go and buy a painting,

00:05:01.410 --> 00:05:03.660
some people are gonna see that
as a very valuable painting

00:05:03.660 --> 00:05:05.760
and other people think it looks
like a three year old did it

00:05:05.760 --> 00:05:07.320
and it's not worth anything.

00:05:07.320 --> 00:05:09.330
That's a really good way to think of that.

00:05:09.330 --> 00:05:12.060
I love that, oh man, that's amazing.

00:05:12.060 --> 00:05:13.710
'Cause I think that's the
biggest and I hadn't thought

00:05:13.710 --> 00:05:14.880
about the value attached,

00:05:14.880 --> 00:05:16.980
I don't think I really
even understood that either

00:05:16.980 --> 00:05:18.810
that like coaching sessions
and things like that

00:05:18.810 --> 00:05:22.200
attached to them is part
of how they get the value

00:05:22.200 --> 00:05:23.790
and even that varies.

00:05:23.790 --> 00:05:25.567
A coaching session for one person is like,

00:05:25.567 --> 00:05:27.263
"Oh, I would easily pay
you like 10 grand for that

00:05:27.263 --> 00:05:28.770
"'cause you're amazing."

00:05:28.770 --> 00:05:30.457
Someone else is like, "I
don't know who you are,

00:05:30.457 --> 00:05:31.887
"I wouldn't give you $10."

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(Christina laughing)

00:05:35.025 --> 00:05:38.700
- So anyone can use the NFT,
you can use it like that.

00:05:38.700 --> 00:05:42.780
Like selling your coaches,
your retreats, your experience,

00:05:42.780 --> 00:05:47.780
whatever that may be or
even, your physical asset.

00:05:48.720 --> 00:05:52.050
Well, if you're selling
something like a skincare

00:05:52.050 --> 00:05:55.980
and you are giving your customer an NFT,

00:05:55.980 --> 00:06:00.030
then that really creates
brand loyalty because the NFT,

00:06:00.030 --> 00:06:03.562
they can resold it in the second market.

00:06:03.562 --> 00:06:06.373
And so that's the beauty
of technology of NFT

00:06:06.373 --> 00:06:09.660
and that's because of
blockchain technology.

00:06:09.660 --> 00:06:11.250
Dan, do you have something to add?

00:06:11.250 --> 00:06:15.630
- Yeah, no, I mean always a
great definition from Kate,

00:06:15.630 --> 00:06:19.890
but the NFT technology, I
think is people get caught up

00:06:19.890 --> 00:06:23.310
on this last year around seeing
it as like an investment,

00:06:23.310 --> 00:06:25.500
can I flip it, can I make some money?

00:06:25.500 --> 00:06:28.470
These pictures, but not
seeing that the technology

00:06:28.470 --> 00:06:31.800
can be used for an unlimited of ways.

00:06:31.800 --> 00:06:33.960
And I think a lot of what people
are gonna see in the future

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is every ticket that you
purchase to any conference,

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any event, every sporting event

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is gonna be purchased as an NFT.

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'Cause then you have something physically

00:06:43.560 --> 00:06:46.020
that you can keep in your
wallet, your digital wallet,

00:06:46.020 --> 00:06:47.700
that it's kinda like before you,

00:06:47.700 --> 00:06:49.260
I remember keeping those stubs

00:06:49.260 --> 00:06:52.388
to every concert I ever
went to, I always had those,

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but now I don't know where they are.

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They've disappeared
into dust over the time.

00:06:56.820 --> 00:06:59.970
So can you imagine if you had
a digital version of that,

00:06:59.970 --> 00:07:03.240
that you got as a memento
that you could keep forever

00:07:03.240 --> 00:07:05.520
or like Kate said, you
could then resell that

00:07:05.520 --> 00:07:08.700
on the secondary market
because maybe it was like

00:07:08.700 --> 00:07:11.460
the last concert of which,
I went to the last concert

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of a famous group back in the day.

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And I could only imagine
if I had a digital version

00:07:17.970 --> 00:07:20.570
of that today, it actually
might be worth something.

00:07:21.810 --> 00:07:23.220
- That's a neat way to think about that.

00:07:23.220 --> 00:07:25.920
And I think it brings up
a lot of the questions

00:07:25.920 --> 00:07:29.730
that people have too, so
like how do you resell it?

00:07:29.730 --> 00:07:30.780
How do you value it?

00:07:30.780 --> 00:07:34.230
How do you, if you have a coaching thing

00:07:34.230 --> 00:07:35.610
attached to it, somebody buys it,

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does that mean they also
bought the coaching thing?

00:07:38.190 --> 00:07:39.060
How does that work?

00:07:39.060 --> 00:07:41.340
- No, well that depends on you

00:07:41.340 --> 00:07:44.550
because that's something
the smart contract does.

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So when you launch your own NFT,

00:07:47.010 --> 00:07:50.130
you can create all sets of rules.

00:07:50.130 --> 00:07:54.000
So it's up to you as a
creator, whatever you wanna do.

00:07:54.000 --> 00:07:55.980
- That's neat, that's a
good way to think of it.

00:07:55.980 --> 00:07:58.230
- We're gonna see a lot of it
as like what Kate mentioned,

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reward programs.

00:07:59.610 --> 00:08:02.340
So it's less about the resale value

00:08:02.340 --> 00:08:07.340
and more about as you
are my best VIP client.

00:08:07.710 --> 00:08:09.990
Let's say you've been my
client for a long time

00:08:09.990 --> 00:08:11.730
and I wanna add extra value,

00:08:11.730 --> 00:08:14.370
so I give you an NFT as a reward program,

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or maybe I give you a rare, special NFT,

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which Kate mentioned that
unlocks an additional utility,

00:08:20.520 --> 00:08:23.071
like a one-on-one in person,

00:08:23.071 --> 00:08:26.760
instead of our 30 minute
digital, you got the rare one

00:08:26.760 --> 00:08:30.060
because you're my best
long term VIP client.

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So I give you NFT,

00:08:30.990 --> 00:08:33.720
which unlocks a one-on-one
meeting with me.

00:08:33.720 --> 00:08:36.210
So it's less about the value of that NFT

00:08:36.210 --> 00:08:38.130
or the resale value to you,

00:08:38.130 --> 00:08:41.190
it's more about me giving
it to you as a reward

00:08:41.190 --> 00:08:43.980
because that's brand and customer loyalty.

00:08:43.980 --> 00:08:48.900
So I think we'll see this as
more than just in investment,

00:08:48.900 --> 00:08:50.580
more than just resell value,

00:08:50.580 --> 00:08:52.380
it's gonna be a lot around something

00:08:52.380 --> 00:08:53.760
that I might keep forever.

00:08:53.760 --> 00:08:56.100
So I'm not even gonna
think about reselling it

00:08:56.100 --> 00:08:59.850
because it doesn't have a lot
of value to somebody else,

00:08:59.850 --> 00:09:02.400
it has more significance to me.

00:09:02.400 --> 00:09:03.690
- That's a good way to think about it.

00:09:03.690 --> 00:09:08.643
So it's more the emotional
relationship, memory based value

00:09:08.643 --> 00:09:11.700
than an actual intrinsic dollar value.

00:09:11.700 --> 00:09:13.950
That's a neat way to think
about it, I like that.

00:09:13.950 --> 00:09:16.470
I know the other thing we
kind of briefly handed on

00:09:16.470 --> 00:09:19.350
was the idea of virtual real estate

00:09:19.350 --> 00:09:22.710
and actually having a
presence out in the world.

00:09:22.710 --> 00:09:24.690
I didn't realize until I started stalking

00:09:24.690 --> 00:09:27.720
some of you guys' stuff that
I have inadvertently created

00:09:27.720 --> 00:09:29.550
virtual real estate,
'cause I actually created

00:09:29.550 --> 00:09:31.623
a virtual office for us in Gather Town.

00:09:32.460 --> 00:09:36.600
And then I created a public
space to do host events.

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I have an auditorium
and I have a classroom

00:09:38.940 --> 00:09:42.300
and I have a spot out on
the lawn for watch parties

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and we have meeting rooms and a library

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and then people started
coming to this space

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and our clients said, "Can
we rent this space from you?"

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I was like, that hadn't
even occurred to me

00:09:54.630 --> 00:09:57.030
that I had created something
of value that you could rent

00:09:57.030 --> 00:10:01.530
just as if I would've went
and built a physical building.

00:10:01.530 --> 00:10:04.230
So that idea was just fascinating to me.

00:10:04.230 --> 00:10:06.390
So that's my example
of virtual real estate.

00:10:06.390 --> 00:10:08.820
But what about you guys,
what does that look like?

00:10:08.820 --> 00:10:09.653
What does that--

00:10:09.653 --> 00:10:14.390
- Yeah, so absolutely, you can
acquire virtual real estate

00:10:16.050 --> 00:10:20.283
just like in the world
and you can be a landlord.

00:10:21.960 --> 00:10:26.010
I think for companies, I mean,
instead of having a meeting

00:10:26.010 --> 00:10:28.710
in a boring Zoom, like
how boring can that be?

00:10:28.710 --> 00:10:33.180
You see everyone yawning
and picking their face.

00:10:33.180 --> 00:10:38.180
I mean, I think people
need to have a little bit

00:10:38.730 --> 00:10:41.550
of a creative space.

00:10:41.550 --> 00:10:43.590
You're in a beautiful room

00:10:43.590 --> 00:10:45.870
and everyone can have their own avatar.

00:10:45.870 --> 00:10:49.230
And actually the engagement is way better

00:10:49.230 --> 00:10:52.117
than in the flat Web 2.0 Zoom.

00:10:52.117 --> 00:10:54.900
I mean, we are in a Zoom
doing the metaverse,

00:10:54.900 --> 00:10:57.660
but it's not as creative and immersive

00:10:57.660 --> 00:10:59.010
as in the virtual world.

00:10:59.010 --> 00:11:02.610
So there's so many
different world out there

00:11:02.610 --> 00:11:04.410
where it's so creative and so beautiful

00:11:04.410 --> 00:11:06.410
that I would rather hang
out there than in my office

00:11:06.410 --> 00:11:08.580
'cause it's so futuristic.

00:11:08.580 --> 00:11:11.244
So it's also the beauty of work.

00:11:11.244 --> 00:11:14.126
- I'm the same way, it's like
you build this amazing space

00:11:14.126 --> 00:11:17.340
and it was the micro
interactions that amazed me.

00:11:17.340 --> 00:11:19.740
We used to have a physical office space

00:11:19.740 --> 00:11:22.350
and then we went fully
virtual before the pandemic.

00:11:22.350 --> 00:11:24.780
So, everybody else got on board
with us when that happened,

00:11:24.780 --> 00:11:29.430
but the little stuff
that you don't realize,

00:11:29.430 --> 00:11:32.760
like we have go-karts
in our virtual office.

00:11:32.760 --> 00:11:34.890
And so I can tell if one
of the people on my team

00:11:34.890 --> 00:11:36.690
is just kind of maybe
getting a little overwhelmed

00:11:36.690 --> 00:11:39.930
and a little bit like brain,
'cause she hops into go-karts,

00:11:39.930 --> 00:11:41.850
she starts racing around the office.

00:11:41.850 --> 00:11:43.080
So I'll just be sitting in my office

00:11:43.080 --> 00:11:46.320
and I just see her going, (vocalizing)

00:11:46.320 --> 00:11:47.880
or they just pop in and talk to me

00:11:47.880 --> 00:11:51.510
or we're heading to a meeting
over in our public space

00:11:51.510 --> 00:11:54.003
and we bump into each
other on the way there.

00:11:54.960 --> 00:11:57.060
Or if I'm running a few minutes late,

00:11:57.060 --> 00:11:59.610
they'll already be in
the room with a client,

00:11:59.610 --> 00:12:01.140
meeting and talking instead of sitting

00:12:01.140 --> 00:12:03.390
in the awkward little
Zoom waiting room on me

00:12:03.390 --> 00:12:05.820
to start the meeting,
they're already over there

00:12:05.820 --> 00:12:06.653
and I can walk in and be like,

00:12:06.653 --> 00:12:07.650
"Hey guys, I'm sorry, I'm so late."

00:12:07.650 --> 00:12:10.560
And they can see me walking
up and the silly things

00:12:10.560 --> 00:12:13.170
that you don't realize
that you're missing,

00:12:13.170 --> 00:12:14.730
that was what got to me.

00:12:14.730 --> 00:12:17.220
And we're, I mean, Gather
is nowhere near as fancy

00:12:17.220 --> 00:12:20.160
as Spatial and Oculus in the headsets

00:12:20.160 --> 00:12:23.250
and you just have like a little character

00:12:23.250 --> 00:12:25.710
that walks up to somebody
and as you get closer,

00:12:25.710 --> 00:12:28.140
your cameras and your microphones turn on

00:12:28.140 --> 00:12:30.780
and as you get further away, they turn off

00:12:30.780 --> 00:12:33.450
and something that simple
as bumping into somebody

00:12:33.450 --> 00:12:38.220
and walking to a meeting
together, it's just so silly.

00:12:38.220 --> 00:12:40.350
(Christina laughing)

00:12:40.350 --> 00:12:43.620
- We did the whole chapter of
entrepreneurial organization

00:12:43.620 --> 00:12:46.530
in the Philippines chapter
and so we onboard them

00:12:46.530 --> 00:12:50.460
in a beautiful space and
we talk about use cases

00:12:50.460 --> 00:12:52.560
and then I was like,
this is actually so cool.

00:12:52.560 --> 00:12:53.550
And they were so excited.

00:12:53.550 --> 00:12:56.160
And so, I bet my son knows
how to navigate all this.

00:12:56.160 --> 00:12:58.410
'Cause sometimes people
get stuck in a tree.

00:12:58.410 --> 00:13:01.710
It's actually fun, hilarious,
you can bring some champagne,

00:13:01.710 --> 00:13:03.483
you're in the bar and it's cool.

00:13:04.560 --> 00:13:07.500
So there's different kinds,
there's like a real world

00:13:07.500 --> 00:13:11.070
looking virtual spaces and
there's the gaming world

00:13:11.070 --> 00:13:14.889
where the central end and all the press

00:13:14.889 --> 00:13:18.540
that are for some reason
that creates a lot of buzz

00:13:18.540 --> 00:13:23.400
and you will hear big brands
like Samsung rented a space

00:13:23.400 --> 00:13:27.256
or the fashion shows being
created there at Decentraland,

00:13:27.256 --> 00:13:29.580
and Dan, is that correct?

00:13:29.580 --> 00:13:30.503
- Yeah, Decentraland, yeah.

00:13:31.470 --> 00:13:33.420
- Yes and it's really fascinating.

00:13:33.420 --> 00:13:37.380
So how can you really make money
of utilizing virtual world?

00:13:37.380 --> 00:13:40.680
Well, just like any other
world you can flip it

00:13:40.680 --> 00:13:44.880
or like for me personally,
I invested a place

00:13:44.880 --> 00:13:46.980
where it has some significance for me.

00:13:46.980 --> 00:13:50.400
Like for example, I love
the Santorini blue dome.

00:13:50.400 --> 00:13:53.460
So one of the virtual space,
I bought that property

00:13:53.460 --> 00:13:56.970
because that's one of my
favorite place in the world.

00:13:56.970 --> 00:14:00.690
So again, let's talk
about significance to you,

00:14:00.690 --> 00:14:03.690
what is valuable to you and you buy it

00:14:03.690 --> 00:14:07.269
and maybe I can charge people for a ticket

00:14:07.269 --> 00:14:09.870
to take pictures in that area

00:14:09.870 --> 00:14:14.032
because that's one of
the most Instagram photos

00:14:14.032 --> 00:14:16.320
of all of Greece.

00:14:16.320 --> 00:14:20.970
So, and I've seen some prices went up

00:14:20.970 --> 00:14:22.830
in the city of New York and Miami

00:14:22.830 --> 00:14:26.100
'cause that's where all the
hubs of NFTs and blockchain.

00:14:26.100 --> 00:14:31.100
So you can flip your virtual spaces

00:14:31.110 --> 00:14:33.617
like here in the real world.

00:14:33.617 --> 00:14:35.970
- That is so cool, and it
opens up that technology

00:14:35.970 --> 00:14:37.440
to so many more people.

00:14:37.440 --> 00:14:39.840
So we've kind of touched
on it, but why do you guys

00:14:39.840 --> 00:14:41.970
think this is really
important for entrepreneurs?

00:14:41.970 --> 00:14:44.070
Maybe you start with
Daniel and then do Kate

00:14:44.070 --> 00:14:45.690
and you both answer that question,

00:14:45.690 --> 00:14:48.130
why do you think it's so important?

00:14:48.130 --> 00:14:48.963
- Dan, go ahead.

00:14:48.963 --> 00:14:51.570
- Yeah, Christina, first
off, I love your space.

00:14:51.570 --> 00:14:55.230
I know you showed me last time,
so it's fun, it's so cool.

00:14:55.230 --> 00:14:58.620
I think like you mentioned,
employee engagement

00:14:58.620 --> 00:15:01.950
is really high than just sitting at home.

00:15:01.950 --> 00:15:05.040
So this is the future of the internet.

00:15:05.040 --> 00:15:09.147
If you went back to the mid
90s, early 2000s, if you said,

00:15:09.147 --> 00:15:12.990
Hey, every entrepreneur is
gonna have to have a website

00:15:12.990 --> 00:15:14.700
one day and then every entrepreneur

00:15:14.700 --> 00:15:16.170
is gonna have to have social media.

00:15:16.170 --> 00:15:17.490
I know you do a lot of marketing.

00:15:17.490 --> 00:15:20.070
So I mean, it's just the next phase.

00:15:20.070 --> 00:15:22.170
And for some reason I am finding

00:15:22.170 --> 00:15:24.150
that there's a lot of
people, surprisingly,

00:15:24.150 --> 00:15:27.897
that are even in Web 2.0,
like social media marketing

00:15:27.897 --> 00:15:30.720
and they just are very hesitant

00:15:30.720 --> 00:15:33.990
and don't believe in
Web 3 or the metaverse,

00:15:33.990 --> 00:15:35.760
which is almost shocking to me

00:15:35.760 --> 00:15:36.960
because they're in the industry,

00:15:36.960 --> 00:15:39.630
but this is just the next evolution.

00:15:39.630 --> 00:15:42.030
So it's not that maybe
someone has to change

00:15:42.030 --> 00:15:44.850
their whole business
model today and tomorrow

00:15:44.850 --> 00:15:45.930
everything is gonna be different,

00:15:45.930 --> 00:15:48.510
it's more about looking
towards the future,

00:15:48.510 --> 00:15:50.700
seeing what is available today,

00:15:50.700 --> 00:15:52.650
because maybe there's
something that you can add on.

00:15:52.650 --> 00:15:55.410
Like you had mentioned, maybe you could do

00:15:55.410 --> 00:16:00.410
all of your client calls
in the virtual space,

00:16:01.020 --> 00:16:04.170
which might have a much
higher rate of close

00:16:04.170 --> 00:16:07.440
than if you're doing it
on a Zoom, boring Zoom.

00:16:07.440 --> 00:16:09.360
Maybe you're the first
person in your industry

00:16:09.360 --> 00:16:11.850
to do something, like we have a client,

00:16:11.850 --> 00:16:15.420
who's the first person in her
design and furniture industry

00:16:15.420 --> 00:16:16.380
that's doing something.

00:16:16.380 --> 00:16:19.753
So now she's getting a tremendous
amount of media and press

00:16:19.753 --> 00:16:20.730
because of that.

00:16:20.730 --> 00:16:22.830
So there's a lot of ways
that you can maximize now,

00:16:22.830 --> 00:16:24.570
but it doesn't mean you have to change

00:16:24.570 --> 00:16:27.360
your whole business model
and jump in tomorrow.

00:16:27.360 --> 00:16:28.830
- Yeah, that's a neat way to think of that

00:16:28.830 --> 00:16:31.650
because I was building websites for people

00:16:31.650 --> 00:16:33.660
back when I still had to
convince them that websites

00:16:33.660 --> 00:16:36.690
were something you needed,
so I love that analogy.

00:16:36.690 --> 00:16:39.240
And then I think meeting
with clients there,

00:16:39.240 --> 00:16:42.420
we have done all of our meetings
there, I turned off Zoom.

00:16:42.420 --> 00:16:44.490
I don't meet with clients in
Zoom, unless they just make me

00:16:44.490 --> 00:16:46.710
because they're being stiff
and boring or whatever.

00:16:46.710 --> 00:16:49.260
But we meet with clients in Gather Town

00:16:49.260 --> 00:16:51.480
and they have a suite
for our regular clients

00:16:51.480 --> 00:16:52.410
that we meet with all the time

00:16:52.410 --> 00:16:54.360
are the ones that are in
our 12 week accelerator,

00:16:54.360 --> 00:16:55.380
they have a private suite

00:16:55.380 --> 00:16:57.600
and we have all of the
resources right there.

00:16:57.600 --> 00:16:58.710
So it's like in the accelerator,

00:16:58.710 --> 00:17:01.140
there's nine things we're
trying to check off for you.

00:17:01.140 --> 00:17:03.600
I represented those on the
back wall of their suite

00:17:03.600 --> 00:17:05.070
and we actually check them off.

00:17:05.070 --> 00:17:08.460
So as we meet week over week,
there's a progress board

00:17:08.460 --> 00:17:09.720
that they can see.

00:17:09.720 --> 00:17:12.660
And then there's access to the
recordings is in their suite,

00:17:12.660 --> 00:17:15.060
access to their Google Drive
folder is in the suite,

00:17:15.060 --> 00:17:16.470
access to their mirror board

00:17:16.470 --> 00:17:18.990
where we do all of our
planning is in their suite.

00:17:18.990 --> 00:17:20.970
And it's like, you can't do that in Zoom.

00:17:20.970 --> 00:17:23.700
They can physically walk
up to their mirror board

00:17:23.700 --> 00:17:26.700
and open it in their client suite,

00:17:26.700 --> 00:17:28.080
so they know that that's where they can go

00:17:28.080 --> 00:17:29.130
to access everything.

00:17:29.130 --> 00:17:32.160
And it's so easy and
simple, so I love that.

00:17:32.160 --> 00:17:33.990
I love that analogy so much.

00:17:33.990 --> 00:17:36.900
So what about you, Kate, why
do you think it's important?

00:17:36.900 --> 00:17:40.530
- Well, I'm always the early adapter.

00:17:40.530 --> 00:17:42.930
I have no problem with adapting change

00:17:42.930 --> 00:17:45.060
and I don't wanna be left behind.

00:17:45.060 --> 00:17:47.997
I know I've heard of
blockchain early in 2016

00:17:47.997 --> 00:17:50.700
and I then jump on it and
then I wanna punch my face

00:17:50.700 --> 00:17:53.370
because I did not invest into something.

00:17:53.370 --> 00:17:57.570
Or a friend of ours
because of a Clubhouse,

00:17:57.570 --> 00:18:00.873
he acquired two of the
board Ape Yacht NFT,

00:18:01.710 --> 00:18:06.710
and from $850 and now they're
worth $240,000 a piece.

00:18:08.220 --> 00:18:11.100
So, and that's because of
us, but I didn't jump on it.

00:18:11.100 --> 00:18:13.950
So it took me a while, even
though as early adapter as I am,

00:18:13.950 --> 00:18:17.614
but it's really something
that as an entrepreneur,

00:18:17.614 --> 00:18:21.030
you don't have to do full
in, but what can I do

00:18:21.030 --> 00:18:25.830
so I won't be disrupted
in the next few years.

00:18:25.830 --> 00:18:28.920
So it's good to just open your mindset

00:18:28.920 --> 00:18:31.260
of what can you do right now to prepare

00:18:31.260 --> 00:18:33.313
to the next evolution of the internet.

00:18:33.313 --> 00:18:36.180
I'm heavily, heavily in the e-commerce,

00:18:36.180 --> 00:18:38.430
I'm in the hospitality world,

00:18:38.430 --> 00:18:40.440
so what can I do to be creative?

00:18:40.440 --> 00:18:45.440
Maybe I can recreate my
hotel as a virtual world

00:18:45.480 --> 00:18:48.444
as a showroom for my guests.

00:18:48.444 --> 00:18:51.900
Those are some of the things,
but there's really a reward

00:18:51.900 --> 00:18:54.450
for being an open mind and early adapter.

00:18:54.450 --> 00:18:56.880
Dan mentioned about the
evolution of the internet.

00:18:56.880 --> 00:19:00.780
I mean, we used to not think
of personal brand or website.

00:19:00.780 --> 00:19:03.300
Why do I need to have
my own personal website

00:19:03.300 --> 00:19:04.710
if I wanna be a speaker?

00:19:04.710 --> 00:19:08.670
Why can't they just give
you my business card,

00:19:08.670 --> 00:19:11.340
but doesn't that look
weird when someone give you

00:19:11.340 --> 00:19:12.930
your business card in a conference,

00:19:12.930 --> 00:19:15.450
like, "Wow, this person is old school."

00:19:15.450 --> 00:19:17.257
'Cause now when you go
to conference and say,

00:19:17.257 --> 00:19:18.840
"What's your IG handle?"

00:19:18.840 --> 00:19:23.760
Maybe in the Web 3.0, "Hey,
let's scan each other's avatar."

00:19:23.760 --> 00:19:25.890
We'll hang out in a Web 3.0,

00:19:25.890 --> 00:19:30.330
I think that is really the
future as scary as it may sound,

00:19:30.330 --> 00:19:33.990
but I know it's really
hard to adapt to change,

00:19:33.990 --> 00:19:38.010
but I think slowly opening
our mind as an entrepreneur

00:19:38.010 --> 00:19:41.795
is the way for us to stay relevant

00:19:41.795 --> 00:19:44.040
and to sustain our business.

00:19:44.040 --> 00:19:46.020
- Yeah, I mean, there was
a time when people thought,

00:19:46.020 --> 00:19:47.550
oh, I don't need a website

00:19:47.550 --> 00:19:49.890
and then all of their
competitors got websites

00:19:49.890 --> 00:19:51.083
and then what happened?

00:19:51.083 --> 00:19:53.130
(Christina laughing)

00:19:53.130 --> 00:19:53.963
- Yes.

00:19:53.963 --> 00:19:55.260
- And I know there's a huge debate

00:19:55.260 --> 00:19:59.430
even with events on, now
that we've had virtual events

00:19:59.430 --> 00:20:01.170
and people trying to go
back to the real thing,

00:20:01.170 --> 00:20:02.880
there's some pushback
where people are like,

00:20:02.880 --> 00:20:06.120
I don't want to, I can go to events

00:20:06.120 --> 00:20:06.953
that I wouldn't normally be able to go to

00:20:06.953 --> 00:20:09.420
'cause of travel and whatnot.

00:20:09.420 --> 00:20:11.730
I don't have to travel, I
can sleep in my own bed,

00:20:11.730 --> 00:20:14.640
still get the information,
but you miss the networking.

00:20:14.640 --> 00:20:17.657
And it's like, when you do
them in virtual, that changes,

00:20:17.657 --> 00:20:20.040
it kind of solves that problem,

00:20:20.040 --> 00:20:22.470
that people are putting a lot
of money and a lot of effort

00:20:22.470 --> 00:20:24.540
and a lot of time to trying
to figure out how to solve.

00:20:24.540 --> 00:20:27.750
It was just the Virtual
Event on Virtual Events

00:20:27.750 --> 00:20:30.390
that SAGE is hosting and they're the ones,

00:20:30.390 --> 00:20:32.610
they're behind all the big
events that have been happening.

00:20:32.610 --> 00:20:34.200
Tony Robbins, Dean Graziosi,

00:20:34.200 --> 00:20:36.300
all those ones are
doing these huge events,

00:20:36.300 --> 00:20:38.580
they're the team making that happen.

00:20:38.580 --> 00:20:41.310
And literally their best
recommendation for hybrid

00:20:41.310 --> 00:20:44.190
is to run two separate
events about six week apart,

00:20:44.190 --> 00:20:46.710
do an in-person event, six
weeks later, do a virtual event

00:20:46.710 --> 00:20:49.410
or vice versa because they've
tested every other model

00:20:49.410 --> 00:20:50.243
and nothing works.

00:20:50.243 --> 00:20:54.420
And it's like, just go
virtual, problem solved.

00:20:54.420 --> 00:20:56.160
You can still network around the thing

00:20:56.160 --> 00:20:57.582
and not have to travel.

00:20:57.582 --> 00:20:58.784
(Christina laughing)

00:20:58.784 --> 00:20:59.617
- Yeah, yeah, absolutely.

00:20:59.617 --> 00:21:02.043
- You can still have all of
the side convos that happen.

00:21:03.015 --> 00:21:05.990
Going to a digital market
certified partner day here

00:21:05.990 --> 00:21:08.880
in like a month or two,
and some of us are talking

00:21:08.880 --> 00:21:11.130
about hosting little side
events around the event,

00:21:11.130 --> 00:21:12.960
which is pretty common.

00:21:12.960 --> 00:21:14.730
You can do that in virtual.

00:21:14.730 --> 00:21:18.000
Still don't have to travel,
still can do those things.

00:21:18.000 --> 00:21:20.220
Like even in our little
tiny Gather Town space,

00:21:20.220 --> 00:21:22.890
once the event's over, you
can go hang out and talk.

00:21:22.890 --> 00:21:24.030
There's open networking.

00:21:24.030 --> 00:21:25.200
You can go sit in Chicha

00:21:25.200 --> 00:21:27.640
and I can go about my day, it's cool.

00:21:27.640 --> 00:21:29.430
(Christina laughing)

00:21:29.430 --> 00:21:30.263
- Yeah, absolutely.

00:21:30.263 --> 00:21:32.790
Now let's talk about our
employee, majority of them,

00:21:32.790 --> 00:21:34.980
they just wanna work from home.

00:21:34.980 --> 00:21:39.630
So how can you be creative and
have that culture as a CEO,

00:21:39.630 --> 00:21:42.570
maybe the virtual space,
your virtual office

00:21:42.570 --> 00:21:46.003
is the one to keep in touch
and they still see you.

00:21:46.003 --> 00:21:48.720
So think about it and it saves you money

00:21:48.720 --> 00:21:51.300
renting a real office, there you go.

00:21:51.300 --> 00:21:52.770
- And you still get some visibility.

00:21:52.770 --> 00:21:54.720
I think one of the coolest
things after we launched Gather

00:21:54.720 --> 00:21:58.110
was I could see my team
meeting together to work.

00:21:58.110 --> 00:21:59.580
And they've been doing
this the whole time anyway,

00:21:59.580 --> 00:22:00.630
they've been doing Zoom meetings

00:22:00.630 --> 00:22:03.180
and they've been doing Slack,
so they've been collaborating,

00:22:03.180 --> 00:22:04.600
but I didn't see it.

00:22:04.600 --> 00:22:06.360
And it's like, as soon
as we launched Gather

00:22:06.360 --> 00:22:09.360
and I could see different people
on my team getting together

00:22:09.360 --> 00:22:12.900
to work on projects, and it
was like, oh, that is so cool,

00:22:12.900 --> 00:22:15.870
I love it so much that I
can see that happening.

00:22:15.870 --> 00:22:17.070
And I could see the little chat bubbles

00:22:17.070 --> 00:22:19.890
over their characters
and it was just neat.

00:22:19.890 --> 00:22:22.230
It was really, it's the weird things

00:22:22.230 --> 00:22:24.713
that you just don't think about, I think.

00:22:24.713 --> 00:22:27.480
- Yeah, I think the
fear of people is like,

00:22:27.480 --> 00:22:30.030
why would I wanna hang out virtually?

00:22:30.030 --> 00:22:33.630
Well, you don't really have
to be in a virtual space,

00:22:33.630 --> 00:22:37.200
24 hours a day, maybe two hours a day,

00:22:37.200 --> 00:22:38.670
hang out with your clients and friends

00:22:38.670 --> 00:22:41.190
and then you go out to
Starbucks and have coffee.

00:22:41.190 --> 00:22:42.600
Dan, go ahead.

00:22:42.600 --> 00:22:46.020
- Yeah, no, I was gonna
say, there's also a piece

00:22:46.020 --> 00:22:50.760
of individuality or people
want to have multiple avatars

00:22:50.760 --> 00:22:52.830
and they wanna express themselves.

00:22:52.830 --> 00:22:53.790
And there's a lot of people

00:22:53.790 --> 00:22:56.403
I think probably more now than ever,

00:22:57.309 --> 00:23:01.347
that may just be uncomfortable
expressing themselves

00:23:01.347 --> 00:23:05.070
at the workplace in a normal situation.

00:23:05.070 --> 00:23:07.530
So, the avatar, the digital space

00:23:07.530 --> 00:23:09.230
gives them the ability to do that.

00:23:10.080 --> 00:23:13.230
Let's say tomorrow I wanna be a tree

00:23:13.230 --> 00:23:15.630
and I wanna walk around
as a tree as my avatar,

00:23:15.630 --> 00:23:18.540
or maybe I wanna be a human
that looks like myself,

00:23:18.540 --> 00:23:19.950
or maybe I wanna look something complete,

00:23:19.950 --> 00:23:23.250
maybe I want blue hair because
I've always wanted blue hair.

00:23:23.250 --> 00:23:25.080
So I think there there's a piece there

00:23:25.080 --> 00:23:28.560
with the virtual world where
it's gonna allow people to.

00:23:28.560 --> 00:23:31.230
And I think some people are a
little bit scared around that

00:23:31.230 --> 00:23:33.540
because they think, well,
I'm not talking to you,

00:23:33.540 --> 00:23:35.430
but actually I am talking to you.

00:23:35.430 --> 00:23:37.950
I'm talking to maybe
the best version of you

00:23:37.950 --> 00:23:39.240
because maybe in person

00:23:39.240 --> 00:23:42.300
you're just a little bit more reserved,

00:23:42.300 --> 00:23:44.340
or you're just not
comfortable being around,

00:23:44.340 --> 00:23:46.380
like you mentioned, thousands of people.

00:23:46.380 --> 00:23:49.260
So when you network it's
actually difficult for you,

00:23:49.260 --> 00:23:50.400
so this gives you the ability

00:23:50.400 --> 00:23:53.250
to remove a lot of that uncomfortableness

00:23:53.250 --> 00:23:55.650
and for you to really be yourself

00:23:55.650 --> 00:23:57.240
and be the self that you wanna be,

00:23:57.240 --> 00:24:00.390
which I think it'll be
really fun and interesting.

00:24:00.390 --> 00:24:03.300
And I'm sure there's gonna
have to be a mindset shift

00:24:03.300 --> 00:24:07.350
for a lot of people to get
used to how things will be.

00:24:07.350 --> 00:24:08.550
But I mean, it's gonna be,

00:24:08.550 --> 00:24:10.770
I think really an incredible space.

00:24:10.770 --> 00:24:13.020
And it's just gonna be a lot
to think about in the future.

00:24:13.020 --> 00:24:15.630
Like you mentioned, once things become,

00:24:15.630 --> 00:24:19.530
maybe even shifted to being
more virtual, and funny,

00:24:19.530 --> 00:24:22.290
you say that we're actually
putting on a conference in Asia.

00:24:22.290 --> 00:24:24.930
So it's something that
we're dealing with right now

00:24:24.930 --> 00:24:28.740
is how do we balance both
virtual and in person

00:24:28.740 --> 00:24:31.500
and still make it an impactful event,

00:24:31.500 --> 00:24:33.510
but it'll be very
fascinating in the future,

00:24:33.510 --> 00:24:37.620
how, which way do things sway.

00:24:37.620 --> 00:24:39.900
- Yeah, SAGE had tried,
like they broke down

00:24:39.900 --> 00:24:41.550
all the different things
that they had tried

00:24:41.550 --> 00:24:42.420
to make that work.

00:24:42.420 --> 00:24:45.210
And they said what they
ran into was one audience

00:24:45.210 --> 00:24:47.400
or the other kept feeling excluded.

00:24:47.400 --> 00:24:49.710
So it's like either
the speaker was talking

00:24:49.710 --> 00:24:52.620
to the people on the
screens and kind of forgot

00:24:52.620 --> 00:24:53.850
that the in-person audience was there

00:24:53.850 --> 00:24:57.330
and the in-person audience was
basically watching a TV show

00:24:57.330 --> 00:25:00.420
or they only focused on the
live in person, audience,

00:25:00.420 --> 00:25:01.440
'cause that's what they were used to

00:25:01.440 --> 00:25:03.210
and then neglected the
people on the screen.

00:25:03.210 --> 00:25:05.730
So they were saying stuff like,
Hey, it's great to be back,

00:25:05.730 --> 00:25:07.320
live in person with you guys again,

00:25:07.320 --> 00:25:10.890
and it's like, well that's 10%
of your audience that's here,

00:25:10.890 --> 00:25:13.853
the other 90%, that
statement made no sense

00:25:13.853 --> 00:25:15.810
and kind of disconnected you from them.

00:25:15.810 --> 00:25:18.240
And this was just interesting experiences.

00:25:18.240 --> 00:25:20.760
Like when you watch TV
or in a movie theater,

00:25:20.760 --> 00:25:22.770
you don't generally laugh out loud.

00:25:22.770 --> 00:25:25.710
So if they were speaking to the screens

00:25:25.710 --> 00:25:27.330
and not to the people in the audience,

00:25:27.330 --> 00:25:29.190
the audience actually
stopped laughing out loud

00:25:29.190 --> 00:25:32.100
'cause they were just
watching the screens.

00:25:32.100 --> 00:25:34.800
So it was such interesting
things that it's like,

00:25:34.800 --> 00:25:37.020
these are problems that just
going into the virtual world

00:25:37.020 --> 00:25:39.000
just eliminates.

00:25:39.000 --> 00:25:40.620
And I love what you
said about the avatars,

00:25:40.620 --> 00:25:42.240
'cause that was one of the
things I noticed right away

00:25:42.240 --> 00:25:45.750
with our staff is they started
customizing their avatars

00:25:45.750 --> 00:25:48.930
and we gave them their
offices as blank slates

00:25:48.930 --> 00:25:51.120
and they could go decorate their
office however they wanted.

00:25:51.120 --> 00:25:54.300
And the personality that you can see

00:25:54.300 --> 00:25:57.960
as you just walk through
our space is just,

00:25:57.960 --> 00:26:00.810
it's crazy how they decorate
their different rooms.

00:26:00.810 --> 00:26:03.870
And I feel like I got to
know everybody so much better

00:26:03.870 --> 00:26:07.110
in the span of like an hour
as they decorated their spaces

00:26:07.110 --> 00:26:09.360
and built their avatars and I was like,

00:26:09.360 --> 00:26:11.820
I've been working with these
people for years in some cases,

00:26:11.820 --> 00:26:16.820
and it's like, I didn't, like
this is you, you're so cool,

00:26:16.950 --> 00:26:18.120
that is awesome.

00:26:18.120 --> 00:26:20.400
(Christina laughing)

00:26:20.400 --> 00:26:22.950
I had that reaction and
it is a mindset shift,

00:26:22.950 --> 00:26:25.170
but I think it's a good one.

00:26:25.170 --> 00:26:28.320
I got to know people
in a new way, you know?

00:26:28.320 --> 00:26:31.680
- Yeah, absolutely, I mean, there you go,

00:26:31.680 --> 00:26:34.470
you can customize you leading your team

00:26:34.470 --> 00:26:37.560
because they show up to
the world more in digital

00:26:37.560 --> 00:26:38.880
because they can be creative.

00:26:38.880 --> 00:26:42.210
It's like, Hey, I like that
pink wall that you have.

00:26:42.210 --> 00:26:44.790
I didn't realize you like pink.

00:26:44.790 --> 00:26:47.250
- Like one's got flowers
and stuff all over the place

00:26:47.250 --> 00:26:49.680
and is very florally and bright colored.

00:26:49.680 --> 00:26:51.420
And another one went
like, he's an engineer

00:26:51.420 --> 00:26:53.820
and you can tell his office
looks like an engineer.

00:26:53.820 --> 00:26:56.130
It's like, you've got the whole
pallet of virtual furniture

00:26:56.130 --> 00:26:58.290
to choose from and you've
got a basic little desk

00:26:58.290 --> 00:27:01.471
and one monitor, what are you thinking?

00:27:01.471 --> 00:27:03.195
(Christina laughing)

00:27:03.195 --> 00:27:04.028
- There you go.

00:27:04.028 --> 00:27:06.240
- But that's just who he is,
it's his style, you know?

00:27:06.240 --> 00:27:09.390
So it fit, it made sense at work.

00:27:09.390 --> 00:27:13.500
- Yeah, I think that really
helps HR to reach people.

00:27:13.500 --> 00:27:16.890
You're getting data of how
people behave on digitally

00:27:16.890 --> 00:27:21.270
and that's gonna be a new job for HR,

00:27:21.270 --> 00:27:23.760
maybe an expert in the virtual world,

00:27:23.760 --> 00:27:28.760
how to manage people
in the virtual office.

00:27:28.815 --> 00:27:30.240
- And it something you wouldn't even get

00:27:30.240 --> 00:27:32.190
in an in person office
because you're providing

00:27:32.190 --> 00:27:33.900
all of their furniture and their equipment

00:27:33.900 --> 00:27:35.700
and their desk and all their,

00:27:35.700 --> 00:27:37.680
you would see some of
their little church keys

00:27:37.680 --> 00:27:39.600
that they would put at their desk,

00:27:39.600 --> 00:27:42.030
but you don't get to see
like if they could build that

00:27:42.030 --> 00:27:43.437
as their own space,
what it would look like

00:27:43.437 --> 00:27:45.647
and you get that in virtual,
so it's really cool.

00:27:45.647 --> 00:27:48.840
I know we've talked a lot about benefits

00:27:48.840 --> 00:27:50.730
and why we need to do it and I love that,

00:27:50.730 --> 00:27:52.560
but let's talk about challenges

00:27:52.560 --> 00:27:53.880
'cause it sounds really intimidating.

00:27:53.880 --> 00:27:55.230
Now I got to go build in the virtual

00:27:55.230 --> 00:27:58.440
and I don't even know what
the virtual is, Holy crap.

00:27:58.440 --> 00:28:01.200
So maybe Kate, do you
wanna lead on that one?

00:28:01.200 --> 00:28:02.760
What do you think some of
the biggest hurdles are,

00:28:02.760 --> 00:28:06.300
for businesses that are
moving Web 3.0 and virtual?

00:28:06.300 --> 00:28:10.710
- Yeah, for sure, at this point
it's really not affordable

00:28:10.710 --> 00:28:14.910
to have your own offices,
customization costs a lot.

00:28:14.910 --> 00:28:16.740
'Cause technology is out there,

00:28:16.740 --> 00:28:18.540
they're outnumbered with talents,

00:28:18.540 --> 00:28:20.068
but there's some other ways,

00:28:20.068 --> 00:28:23.823
there's some free virtual
worlds that you can utilize.

00:28:23.823 --> 00:28:27.420
Maybe just slowly get a feel
of it, do I really like it?

00:28:27.420 --> 00:28:30.210
You know what I mean, you
don't have to do full in.

00:28:30.210 --> 00:28:33.660
I think that's the number
one challenges right now

00:28:33.660 --> 00:28:36.330
and it's still very new.

00:28:36.330 --> 00:28:39.996
So the virtual world that
you might be building

00:28:39.996 --> 00:28:43.830
your own audience might not be relevant

00:28:43.830 --> 00:28:45.870
in the next few years.

00:28:45.870 --> 00:28:48.690
But that's like any other platform,

00:28:48.690 --> 00:28:50.790
just like, let's talk of Clubhouse.

00:28:50.790 --> 00:28:54.270
It was big in the last
one and a half years

00:28:54.270 --> 00:28:57.210
and it's now, it's not relevant
anymore to some people.

00:28:57.210 --> 00:29:01.260
So the risk of that, but I think kind of,

00:29:01.260 --> 00:29:04.410
I think the risk, there's
some security risk.

00:29:04.410 --> 00:29:08.470
Maybe, if you go to a
virtual offices created

00:29:09.390 --> 00:29:12.780
not close virtual conference,

00:29:12.780 --> 00:29:16.770
someone might disrupt your presentation.

00:29:16.770 --> 00:29:18.633
So those are some of the risks.

00:29:20.100 --> 00:29:22.020
And Dan, what do you have in mind?

00:29:22.020 --> 00:29:25.859
I mean, it's again, just being
an open mind, but security

00:29:25.859 --> 00:29:30.540
and it's a little bit
pricey at this point.

00:29:30.540 --> 00:29:33.570
- Yeah, I think some
of the additional risk

00:29:33.570 --> 00:29:37.350
is kind of what we're seeing right now.

00:29:37.350 --> 00:29:41.040
The whole point of Web
3 is decentralization

00:29:41.040 --> 00:29:44.280
and democratization and it's for everybody

00:29:44.280 --> 00:29:46.050
and it gives everyone a chance to win.

00:29:46.050 --> 00:29:50.730
However, as we know, like Kate
mentioned, it takes money.

00:29:50.730 --> 00:29:53.400
And what you're seeing is big corporations

00:29:53.400 --> 00:29:56.160
are hiring chief metaverse officers

00:29:56.160 --> 00:29:58.770
and they're putting in
a lot of stuff in place,

00:29:58.770 --> 00:30:03.240
where, as we know, there's
a lot of smaller businesses

00:30:03.240 --> 00:30:05.460
that don't even have eCommerce,

00:30:05.460 --> 00:30:08.040
like they haven't even gotten to Web 2.

00:30:08.040 --> 00:30:10.770
They're still very far
behind and they just maybe

00:30:10.770 --> 00:30:13.530
don't have the ability
to do all these things

00:30:13.530 --> 00:30:14.850
at these big corporations.

00:30:14.850 --> 00:30:17.970
So I think some of the risk
and almost some of the fear

00:30:17.970 --> 00:30:21.240
is it's just gonna be another
version of the internet.

00:30:21.240 --> 00:30:25.470
Just like we saw, it's gonna
be owned by these big giants,

00:30:25.470 --> 00:30:28.650
like some of the companies
that we all know,

00:30:28.650 --> 00:30:32.117
there's also a lot of VC
money and private equity money

00:30:32.117 --> 00:30:34.410
going right now around.

00:30:34.410 --> 00:30:36.840
So, are those the only
people that will win

00:30:36.840 --> 00:30:39.450
are the ones that got funded,
what about all the people?

00:30:39.450 --> 00:30:42.090
Like you mentioned that
are smaller businesses

00:30:42.090 --> 00:30:44.730
and they're not getting
funding specifically for this,

00:30:44.730 --> 00:30:46.560
do they even have a chance

00:30:46.560 --> 00:30:50.277
or are they gonna become
obsolete by the technology?

00:30:50.277 --> 00:30:52.500
And I think that's kind of
what everyone's fear is,

00:30:52.500 --> 00:30:57.090
like if I don't act, will I
become obsolete, it's possible.

00:30:57.090 --> 00:30:59.970
However though, what could I do now,

00:30:59.970 --> 00:31:01.410
but maybe I can't do anything

00:31:01.410 --> 00:31:03.570
because I'm still building
out my e-commerce store.

00:31:03.570 --> 00:31:06.960
So to me, I'm thinking
about some of those risks

00:31:06.960 --> 00:31:11.960
and hopefully that's why if
enough people can be educated.

00:31:12.060 --> 00:31:14.010
Like what you mentioned, Christina,

00:31:14.010 --> 00:31:15.900
you're already building out some spaces.

00:31:15.900 --> 00:31:19.290
And I know, Kate mentioned
there's spaces that are for free.

00:31:19.290 --> 00:31:22.800
So it's like, I think starting
small putting some baby steps

00:31:22.800 --> 00:31:24.030
and even at worst case,

00:31:24.030 --> 00:31:25.770
just gaining the knowledge right now.

00:31:25.770 --> 00:31:29.280
So maybe if your industry
is becoming obsolete,

00:31:29.280 --> 00:31:32.700
you can see it and pivot
or do some sort of change

00:31:32.700 --> 00:31:33.930
before it's too late.

00:31:33.930 --> 00:31:36.750
We were talking with
some real estate agents

00:31:36.750 --> 00:31:39.840
that we, I mean in a few years,
there might be absolutely

00:31:39.840 --> 00:31:41.520
no need for a real estate agent.

00:31:41.520 --> 00:31:43.776
So what are they gonna do today

00:31:43.776 --> 00:31:46.560
to ensure that in five years,

00:31:46.560 --> 00:31:49.200
10 years they're still even relevant.

00:31:49.200 --> 00:31:51.150
- Yeah, I think that's
all really great points.

00:31:51.150 --> 00:31:53.610
And like you mentioned,
there are some freeways,

00:31:53.610 --> 00:31:55.830
I mean, like Gather is
completely free for us right now.

00:31:55.830 --> 00:31:58.290
I'm still not hitting a level
where I need to pay for it.

00:31:58.290 --> 00:32:00.360
So that's pretty cool.

00:32:00.360 --> 00:32:02.400
I mean, I did get gifted the beta program

00:32:02.400 --> 00:32:04.080
for the public space that we've got,

00:32:04.080 --> 00:32:06.300
so I can have up to 500
people in there for free now.

00:32:06.300 --> 00:32:08.580
But even the paid one's not that bad,

00:32:08.580 --> 00:32:13.131
it's like $3 a person for like
a day or something like that,

00:32:13.131 --> 00:32:16.417
if you're hosting like an
event and you need more space,

00:32:16.417 --> 00:32:18.570
but they do like up to 25 for free.

00:32:18.570 --> 00:32:21.420
So it's an easy way to
kind of dip your toes in.

00:32:21.420 --> 00:32:23.490
And it doesn't require, I
know the other challenge

00:32:23.490 --> 00:32:26.400
is the technology piece, right?

00:32:26.400 --> 00:32:27.780
So it's like, you've
got things like Gather

00:32:27.780 --> 00:32:30.210
that don't really
require extra technology.

00:32:30.210 --> 00:32:31.500
You don't have to have headsets

00:32:31.500 --> 00:32:32.580
and all that kind of stuff,

00:32:32.580 --> 00:32:34.230
you do have to have some decent computers.

00:32:34.230 --> 00:32:36.600
We realized we needed some
upgrades on the computers

00:32:36.600 --> 00:32:38.150
and had to make a few upgrades,

00:32:39.150 --> 00:32:40.920
but then there's the things like Spatial

00:32:40.920 --> 00:32:42.780
that need the Oculus devices

00:32:42.780 --> 00:32:44.400
or something similar and things like that.

00:32:44.400 --> 00:32:47.160
So maybe speak to a little
bit of the technology

00:32:47.160 --> 00:32:50.910
involved with moving this direction.

00:32:50.910 --> 00:32:53.430
- Yeah, for sure, technology
like the free one,

00:32:53.430 --> 00:32:54.930
definitely there's some limitation

00:32:54.930 --> 00:32:57.690
of how many number of
peoples can be in one space

00:32:57.690 --> 00:33:00.720
because the bandwidth is not just there.

00:33:00.720 --> 00:33:02.550
Majority of virtual spaces right now

00:33:02.550 --> 00:33:05.340
can hold up to 50 people.

00:33:05.340 --> 00:33:07.200
That's just a common or else,

00:33:07.200 --> 00:33:08.433
if you keep an adding stuff in there,

00:33:08.433 --> 00:33:11.700
it's just wonky and no one can hear you.

00:33:11.700 --> 00:33:14.756
I can have, so those are
some of the challenges

00:33:14.756 --> 00:33:18.090
when it comes to virtual
spaces in technology.

00:33:18.090 --> 00:33:21.534
Again, the affordability is
not there and it's still,

00:33:21.534 --> 00:33:23.820
they're still currently building.

00:33:23.820 --> 00:33:27.180
And the one thing that I
need to share your audience

00:33:27.180 --> 00:33:29.460
as well, because a lot of people of Web 3,

00:33:29.460 --> 00:33:32.976
I wanna make money, there's
crypto, there's NFT.

00:33:32.976 --> 00:33:37.200
What I would say is any,
just like in the real world,

00:33:37.200 --> 00:33:39.810
just do your own due
diligence before investing

00:33:39.810 --> 00:33:43.140
into someone's project, making
sure you know who they are,

00:33:43.140 --> 00:33:47.640
because one of the challenge of the Web 3

00:33:47.640 --> 00:33:50.820
is the anonymity and
this is what people love

00:33:50.820 --> 00:33:54.090
because they can hide within the avatar.

00:33:54.090 --> 00:33:56.670
And there's some great things to that

00:33:56.670 --> 00:33:57.750
and there's some risk to that.

00:33:57.750 --> 00:33:59.100
You don't know who the person is.

00:33:59.100 --> 00:34:02.490
So make sure before you
do invested in an NFT

00:34:02.490 --> 00:34:07.230
or any project in a DAO or
decentralized autonomous region,

00:34:07.230 --> 00:34:10.650
I mean organization not
region, I apologize,

00:34:10.650 --> 00:34:14.310
do your own due diligence
like three times,

00:34:14.310 --> 00:34:16.980
'cause we've heard some stories out there

00:34:16.980 --> 00:34:18.420
just have to protect yourself,

00:34:18.420 --> 00:34:22.503
make sure you're investing
in the right project.

00:34:23.700 --> 00:34:25.770
- And one thing to add for the technology

00:34:25.770 --> 00:34:30.150
is maybe you don't need
to move all your people

00:34:30.150 --> 00:34:31.920
into a virtual space.

00:34:31.920 --> 00:34:34.710
Maybe you have a digital marketing company

00:34:34.710 --> 00:34:37.200
and what you wanna do is
utilize your knowledge

00:34:37.200 --> 00:34:39.510
of digital marketing and go to companies

00:34:39.510 --> 00:34:42.600
that are doing stuff like
the technology for Web 3

00:34:42.600 --> 00:34:44.070
and do their marketing.

00:34:44.070 --> 00:34:46.020
'Cause what I find is there's a big gap

00:34:46.020 --> 00:34:49.080
and that's one thing that we
did with one of our companies,

00:34:49.080 --> 00:34:51.660
our media company is we provide media

00:34:51.660 --> 00:34:55.230
because that's what we
know for Web 3 companies.

00:34:55.230 --> 00:34:57.390
I might not know everything about Web 3,

00:34:57.390 --> 00:34:59.460
but I know about media, it's all the same.

00:34:59.460 --> 00:35:02.550
So I think there's a big
opportunity and people don't need

00:35:02.550 --> 00:35:05.250
to get so focused on
changing their company

00:35:05.250 --> 00:35:08.670
or gaining new technology
is how can you utilize

00:35:08.670 --> 00:35:11.370
the existing technology and what you know,

00:35:11.370 --> 00:35:14.520
to help companies that
are going into the space

00:35:14.520 --> 00:35:16.770
that are growing, because
like I mentioned before,

00:35:16.770 --> 00:35:20.610
there is a massive, massive
amount of funding right now

00:35:20.610 --> 00:35:22.680
for companies that are in the space.

00:35:22.680 --> 00:35:27.000
But I do see there is a
slight lack of marketing

00:35:27.000 --> 00:35:28.770
for a lot of those companies.

00:35:28.770 --> 00:35:30.630
I think a lot of them don't actually,

00:35:30.630 --> 00:35:32.460
especially when it comes to creators,

00:35:32.460 --> 00:35:34.920
many of them are creators,
they're creative,

00:35:34.920 --> 00:35:36.390
they're not really into marketing,

00:35:36.390 --> 00:35:37.980
they don't fully understand it.

00:35:37.980 --> 00:35:39.270
They've just gotten all this money

00:35:39.270 --> 00:35:41.760
for their blockchain technology project.

00:35:41.760 --> 00:35:44.070
Maybe they're engineer,
like you mentioned,

00:35:44.070 --> 00:35:46.290
and now what they need
is they need marketing.

00:35:46.290 --> 00:35:48.600
So I think there's a big
opportunity for companies

00:35:48.600 --> 00:35:53.567
to maximize on those, on the
technology that's being built,

00:35:53.567 --> 00:35:57.060
by just adding in the
ability for you to help them

00:35:57.060 --> 00:35:59.070
based on what your knowledge is.

00:35:59.070 --> 00:36:00.660
- And the ones that are marketing,

00:36:00.660 --> 00:36:02.310
I know the biggest mistake that I've seen

00:36:02.310 --> 00:36:05.220
is they get so caught up on the technology

00:36:05.220 --> 00:36:06.930
and what's possible.

00:36:06.930 --> 00:36:09.090
And they're like, oh, you know,
this feature works this way

00:36:09.090 --> 00:36:11.700
and this feature works that
way that they don't think

00:36:11.700 --> 00:36:14.040
about how do we communicate

00:36:14.040 --> 00:36:16.290
what the difference is for the user?

00:36:16.290 --> 00:36:18.450
How is it gonna change your
interactions with your staff?

00:36:18.450 --> 00:36:20.610
How is it gonna change your
interactions with your clients?

00:36:20.610 --> 00:36:23.698
How's it gonna bring
back things or add things

00:36:23.698 --> 00:36:25.800
that you didn't realize you even needed?

00:36:25.800 --> 00:36:27.750
I mean, some of the stuff
that we've talked about

00:36:27.750 --> 00:36:30.720
on this call, just some of
my experiences with Gather,

00:36:30.720 --> 00:36:33.060
none of that's in their
marketing, it should be,

00:36:33.060 --> 00:36:35.010
maybe I need to send them this recording,

00:36:35.010 --> 00:36:38.370
but none of that is in their marketing.

00:36:38.370 --> 00:36:41.160
They're not talking about
how it changes experiences

00:36:41.160 --> 00:36:43.770
and stuff, so there's definitely a gap,

00:36:43.770 --> 00:36:47.070
not just in marketing, but
in explaining the value,

00:36:47.070 --> 00:36:49.440
which is why I love that I get
to pick both of your brains,

00:36:49.440 --> 00:36:51.326
'cause there's so much value.

00:36:51.326 --> 00:36:52.320
(Christina laughing)

00:36:52.320 --> 00:36:53.970
You guys are explaining
so much of the stuff

00:36:53.970 --> 00:36:56.770
that I think people just
needed to know, needed to hear.

00:36:57.900 --> 00:36:59.100
So, and we've talked a little bit,

00:36:59.100 --> 00:37:00.360
I know my next question
was what could happen

00:37:00.360 --> 00:37:01.260
if they don't get on board,

00:37:01.260 --> 00:37:02.670
but I think we've kind
of talked about that,

00:37:02.670 --> 00:37:05.659
that fear of obsolescence, of not being,

00:37:05.659 --> 00:37:08.670
your competitors are
gonna be there before you,

00:37:08.670 --> 00:37:10.050
like it's going to happen,

00:37:10.050 --> 00:37:11.760
this is already moving this direction,

00:37:11.760 --> 00:37:14.100
I don't think it's gonna go anywhere.

00:37:14.100 --> 00:37:17.420
So let's talk about what
you actually do for people.

00:37:17.420 --> 00:37:19.680
So how do they get in touch with you,

00:37:19.680 --> 00:37:21.240
what kind of services do you provide?

00:37:21.240 --> 00:37:23.400
You're obviously brilliant for Web 3.0,

00:37:23.400 --> 00:37:26.460
both of you are and helping
people understand this world.

00:37:26.460 --> 00:37:27.293
So what do you do?

00:37:27.293 --> 00:37:28.770
How do they find you?

00:37:28.770 --> 00:37:32.700
- Yeah, so you can go to my
website, katehancock.com,

00:37:32.700 --> 00:37:35.388
I do a lot of things,
the ADD Entrepreneurs,

00:37:35.388 --> 00:37:39.030
I started with eCommerce and
that's why I'm so passionate

00:37:39.030 --> 00:37:42.540
with Web 3.0 'cause I
made money on Web 2.0.

00:37:42.540 --> 00:37:44.730
I started $20, scaled out to a million

00:37:44.730 --> 00:37:47.040
and sold eight figure
business in four years.

00:37:47.040 --> 00:37:49.920
So that's why I'm so
embracing with technology.

00:37:49.920 --> 00:37:53.640
It's something that I just
love to do and I also run

00:37:53.640 --> 00:37:57.840
and built boutique hotels in Asia,

00:37:57.840 --> 00:38:00.351
and now we are putting together

00:38:00.351 --> 00:38:02.670
the biggest Metaverse Festival in Asia,

00:38:02.670 --> 00:38:04.500
which I'm very excited about.

00:38:04.500 --> 00:38:09.500
So bringing together speakers
and experts in this space

00:38:10.710 --> 00:38:12.330
and why Asia?

00:38:12.330 --> 00:38:15.960
Because the adoption rate of wallets,

00:38:15.960 --> 00:38:18.420
they're way ahead of the
curve than in the US.

00:38:18.420 --> 00:38:22.170
And so when it comes to the NFT games,

00:38:22.170 --> 00:38:25.650
NFT play to earn program,
45% of the players

00:38:25.650 --> 00:38:27.960
are based in the
Philippines which I'm from.

00:38:27.960 --> 00:38:30.090
And that's the reason why we put together

00:38:30.090 --> 00:38:32.580
the Metaverse Festival in Asia,

00:38:32.580 --> 00:38:34.890
I'm very excited about it, Dan.

00:38:34.890 --> 00:38:37.830
- Yeah, so it's gonna be huge, right?

00:38:37.830 --> 00:38:40.170
We have a life mission to actually impact

00:38:40.170 --> 00:38:42.360
100 million people in the world.

00:38:42.360 --> 00:38:43.680
So the other mission that you mentioned

00:38:43.680 --> 00:38:46.200
is just the mission of
our newer organization.

00:38:46.200 --> 00:38:49.380
But our actual life mission is
to impact 100 million people.

00:38:49.380 --> 00:38:51.720
So we see this as something
that's gonna be huge.

00:38:51.720 --> 00:38:55.110
But the other piece that we
do is we have a media company

00:38:55.110 --> 00:38:57.420
where we help entrepreneurs gain authority

00:38:57.420 --> 00:39:00.207
in things like Forbes and TV.

00:39:00.207 --> 00:39:03.210
But like I said, we've been really focused

00:39:03.210 --> 00:39:07.260
on building out this for
either Web 3 companies

00:39:07.260 --> 00:39:09.240
or people like yourself.

00:39:09.240 --> 00:39:12.330
Let's say Christina wants to be known

00:39:12.330 --> 00:39:15.510
for all the things that
she's doing in Gather Town,

00:39:15.510 --> 00:39:18.750
so she can be at the
forefront of her industry

00:39:18.750 --> 00:39:20.640
and then be hired as a speaker,

00:39:20.640 --> 00:39:23.550
be hired to talk about
that within her industry.

00:39:23.550 --> 00:39:25.897
That is something that
we have a high focus on.

00:39:25.897 --> 00:39:26.913
- Oh, that's really cool.

00:39:26.913 --> 00:39:29.850
Yeah, I mean, that's one of my
big focuses with people too,

00:39:29.850 --> 00:39:31.860
is how do you turn your
superpowers into sales?

00:39:31.860 --> 00:39:34.530
How do you gain that extra visibility?

00:39:34.530 --> 00:39:36.570
How do you communicate your differences?

00:39:36.570 --> 00:39:38.460
How do you stand out?

00:39:38.460 --> 00:39:39.720
So, but yeah, I hadn't thought

00:39:39.720 --> 00:39:41.280
about even that component of it.

00:39:41.280 --> 00:39:43.800
It's like how, if you
are at the forefront,

00:39:43.800 --> 00:39:46.350
how do you leverage being at the forefront

00:39:46.350 --> 00:39:47.220
and gain exposure?

00:39:47.220 --> 00:39:48.870
That's a neat way to think about that too.

00:39:48.870 --> 00:39:51.270
That's really cool, I like that.

00:39:51.270 --> 00:39:53.670
So let's give the web
address one more time,

00:39:53.670 --> 00:39:54.603
where do they go?

00:39:55.830 --> 00:40:00.340
- For the festival, they
can go to metaversexyz.com,

00:40:00.340 --> 00:40:02.100
would love to have you.

00:40:02.100 --> 00:40:04.950
If you know someone who's like an expert,

00:40:04.950 --> 00:40:07.770
can be a speakers or if you wanted to get,

00:40:07.770 --> 00:40:11.164
if you wanted to learn
about Web 3 in general, 360,

00:40:11.164 --> 00:40:16.164
'cause currently what you're
seeing in the popular NFT,

00:40:17.547 --> 00:40:22.140
it's all NFT base that this is
a 360 views of the metaverse

00:40:22.140 --> 00:40:25.230
like for entrepreneurs, XRPR eCommerce,

00:40:25.230 --> 00:40:29.793
like a whole broad spectrum of Web 3, Dan.

00:40:30.690 --> 00:40:34.110
- Yeah, so metaverse-xyz.com,

00:40:34.110 --> 00:40:39.110
or for the media you
can go to IBHmedia.co,

00:40:39.420 --> 00:40:42.540
that's actually inspired
by her is what it means,

00:40:42.540 --> 00:40:45.210
but it's IBHmedia.co.

00:40:45.210 --> 00:40:47.280
- Okay, awesome, I love that.

00:40:47.280 --> 00:40:49.440
Thank you so much for making
the time to do this today.

00:40:49.440 --> 00:40:50.730
I feel like there was
a lot of really good,

00:40:50.730 --> 00:40:53.730
valuable information here
and I hope people reach out

00:40:53.730 --> 00:40:55.140
to you guys, go to the event

00:40:55.140 --> 00:40:56.280
and reach out to you for the media,

00:40:56.280 --> 00:40:58.020
I think that's just such great stuff.

00:40:58.020 --> 00:40:59.433
So thank you, both again.

00:41:00.420 --> 00:41:01.816
- Thank you Christina.
- Thank you so much Christina.

00:41:01.816 --> 00:41:03.495
- We'll see you in the Philippines maybe.

00:41:03.495 --> 00:41:04.328
(Christina laughing)

00:41:04.328 --> 00:41:05.627
- Yeah, maybe.
- There you go.

00:41:05.627 --> 00:41:07.287
(Christina laughing)

00:41:07.287 --> 00:41:08.760
- All right, well, entrepreneurs,

00:41:08.760 --> 00:41:10.350
this is your call to take action,

00:41:10.350 --> 00:41:13.260
head over to ETAtoday.zone and
learn how to build a business

00:41:13.260 --> 00:41:14.370
that enables your lifestyle,

00:41:14.370 --> 00:41:15.810
instead of taking over your life

00:41:15.810 --> 00:41:18.720
by learning from great people,
just like Daniel and Kate.

00:41:18.720 --> 00:41:20.494
Until next time, bye guys.

00:41:20.494 --> 00:41:23.129
- Bye.
- Bye, thank you.

00:41:23.129 --> 00:41:25.712
(upbeat music)

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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