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034 — Colleen Biggs Is the Founder of Lead up for Women — An Organization That Empowers and Encourages Women to Lead

Colleen believes that if you are operating from our Zone of Excellence rather than our Zone of Genius you are leaving money on the table, are you?

Colleen believes we’re all unique and possess God-given talents and strengths that make us unbreakable. When you capitalize on these and lean into your unshakeable purpose, driving revenue becomes easy! Her husband says she can pull money out of thin air. It’s true!

A Performance Consultant with over 22 years of experience, Colleen:

  • Has launched over 340 businesses,
  • Is an International Speaker,
  • Authored 5 #1 International Best-Sellers with the latest Step Into the Spotlight to Expand your Influence
  • Is a 2020 Local Business Person of the year & 2021 Top 10 Women Business Leaders
  • Serves as the previous CEO of Lead Up for Women, and is now the Founder & CEO of L.E.A.P., The Leap Community as well as the Infinite Impact Mastermind
  • Interviews powerful leaders who educate on how they Take The Leap and succeed in business as an elite podcast host
  • Supports women to move from surviving in their business to thriving through strategic wealth building.


Christina and Colleen talk about what inspired her to create Lead Up for Women, and what it was like. She also gives us her insights on what is fundamental for women or entrepreneurs to succeed.

Questions

  • What was it like creating a community like Lead Up for Women?
  • What inspired you to create it in the first place?
  • What do you think is just fundamental for women or entrepreneurs to succeed?
  • Do you have any final advice or tips that you’d like to share with our audience?
  • To wrap it up — tell us more about who you like to work with, how you can help them, and where they can find you.

Links and Resources

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Read Full Transcript

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- Hey, busy business people.

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I am here today

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with another entrepreneur
taking action, Colleen Biggs.

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She is the founder of Lead Up for Women,

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an organization that empowers
and encourages women to lead,

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and I'm gonna get the
scoop on how she does it.

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(upbeat music)

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- Okay, so to kick things off,

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you built a pretty good
community over there

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at Lead Up Women.

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What was that like, building
that from the ground up?

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- Yeah, it was absolutely
from the ground up.

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I was just leaving corporate America

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and wanted to create a
community and a tribe of women

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that would be able to not only support me

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and collaborate with me without
the opposite of competition,

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but be able to introduce me to people,

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be able to have some
strength and some foundation,

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a group of women that were powerful,

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that were on the same path I was on.

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And building Lead Up for Women
started with my contact list

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of people that I had
nurtured in networking

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for over the past 15 years.

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So, it literally started
with my email contact list

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and I built it from there,

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and I started doing

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luncheons around the nation.

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I didn't even start locally.

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Many people say, 'cause I live in Arizona,

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did you start there?

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Are you in any other states?

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And I said, I don't even know
how many people are in Arizona

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that are part of Lead Up for Women

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'cause I just started nationally.

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I went big. Go big or go home, right?

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So, I just started contacting Chambers,

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I would go on Thumbtack
to find local leaders,

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female leaders, and then I
would go out on Eventbrite

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and get women to attend a luncheon

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that was like $75, where they got a lunch,

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there was a speaker,

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it was a very common thing back in 2019,

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and I did 10 of those
across the United States.

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And some of them, I would have 7 people,

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some of them, I would
have 45 people attend.

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And I did that just to
build the awareness,

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and once I got the awareness built,

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I would just show up
everywhere, Christina.

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I was not afraid to network
and talk about myself.

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You can't really see too much of it today,

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but I have a background of banners

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that say that I'm Lead Up for Women,

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I have magazines, everything
and everywhere I go,

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my back of my car says Lead Up.

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So, everyone knows my brand, they know me,

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they attach it to Lead Up for Women.

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So, the community started building

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based on me just showing up everywhere,

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and that's what Lead Up is built on.

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It's about be seen,

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being heard, and be invisible.

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- I love that so much.

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And I think probably, my favorite
part of what you just said

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was that you weren't just online.

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So, we see so many people
building communities right now,

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building Facebook groups,

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it's a huge thing, everybody's
creating Facebook groups,

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and they feel like they have to run ads,

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that's the way you have to do it.

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If you can't get Facebook ads

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to get people into your Facebook group

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and build this big Facebook group funnel

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and have this whole community thing,

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then it's just not gonna work.

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And it's like you said, okay,
this is what I wanna achieve,

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these are the people that I
want to be part of my community,

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and then I'm just going to go get them,

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I'm gonna do whatever it takes.

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And I think so many people underestimate

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the power of just going
and talking to humans.

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- That's really how it started.

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I did not run one Facebook ad,

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I did not run one Google ad,

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just so everyone's clear.

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I do have a Facebook community group,

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but it's for my members,

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so I got the members before
they joined the group.

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So, it was really about
just getting out there

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and networking in social networks online,

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and every time I would meet someone

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and they would invite me

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to another networking group, I would go.

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And now today, three years later,

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I invite all of my
members and always have,

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of Lead Up for Women,
to other communities.

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So, communities that
I've been to that have

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hundreds of people show up for networking,

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or I know it's a place
that speakers wanna go

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to get on stages,

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or podcasters wanna go
to find good guests,

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I'll say, hey, you guys
gotta go check out.

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So, I'm constantly attaching
other communities to mine

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so that the women in my community
can expand their influence

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to attract the right clients
beyond just one community.

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- That is really smart

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and I bet that generates a
lot of reciprocity as well,

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they're sharing other communities

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and they're in those communities
promoting your community.

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I think people really
underestimate the value

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of building a business
around being a helpful human,

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and it's like,

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we just need to go connect
with people, talk to people.

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And you'll hear all these
gurus and big business experts

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will tell you that, they'll be like,

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quit making avatar worksheets,

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go out and go talk to people,

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go talk to your ideal clients

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and then make the worksheet.

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- Yeah, it's the number
one rule for my clients

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that I work with,

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'cause I've been coaching
for over 22 years,

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and the number one rule is,
tell everyone about you, right?

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But the second one is, go make some money.

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And they're like, well, I
gotta finish my website,

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and I gotta go do this.

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I'm like, no, you need a client,

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so go get someone that
is gonna pay you money

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for what you do, that's the
number one thing you need to do.

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And how do you do that?

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You gotta go start telling
everybody about you

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so that you can start
attracting the right people.

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I don't like to stay
behind a keyboard warrior,

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build things on the back end,

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you can get out there and
start collecting money.

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I've made two six-figure businesses

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without even having a website

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or a place where they could
click to sign up for anything.

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I sent them an invoice.

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- I think people just undervalue that

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so, so, so, so much.

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And I've been in the
marketing world for 15 years

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at a marketing agency,

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we've got a content marketing agency

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that works for marketing agencies,

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and got multiple different
ventures in the coaching space

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and things that we do,

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and I always tell people,
go get your first 10.

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Go get 10 customers.

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You don't need marketing
until you have 10 customers

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that are paying you what you're worth

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and you're delivering the
value that you promised them.

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If you can't get those
things right for 10 people,

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you're not ready for marketing,

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you're not ready to pour gas on the fire,

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you've got other things
you need to solve first,

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and I think that's just so
crucial, so I love that.

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What were some early
challenges that you had?

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Building the community or
going out there, I can't even-

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Time has got to be a
huge challenge for you,

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but what else?

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- Yeah, I poured all of my
time into the community,

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and I realized after the
first trek that I did

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around the United States,

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that it was costing me more money

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to travel around to all of
these places physically,

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with a hotel and a flight,

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and the venues and the food,

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it was costing me more than I was gaining.

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So, I knew my message had to be off,

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and then I figured, how
could I do this faster

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where I could get into more communities

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instead of just bringing 7 to
40 people together every time

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at a live event?

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And that was when I decided
to start going online

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and doing videos, and that's
when we started the radio show

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and I was on a live radio
show that I used to run,

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so I got a lot of awareness
through the radio show,

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but some of the challenges I had were,

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number one, people really
not knowing who you are

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when you first start.

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So, I come from the
corporate world for 30 years

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where everyone knows your
name in a certain industry,

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and there's top 10, top 15 people,

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that everyone seems to
know in a certain industry.

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Then you move from that
and being an executive

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to being an entrepreneur,

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so you go from being
paid what you're worth

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to making no money right away,

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to realizing, wait, my worth is zero,

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that's what my worth is.

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And this is a true fact,

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I think we've all been
through this at some point,

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or go through this as
we grow to each level

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like you had talked about,

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everyone leveling up to a different level.

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So, one of my biggest
challenges was realizing that

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first of all, I had
everything I already needed

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without asking someone else's opinion.

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I knew in my intuition what I needed to do

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and how I wanted to build
this community, but,

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but, that comes with a big but,

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just because my intuition told
me I knew what I needed to do

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doesn't mean that I didn't
need to be a student.

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I needed to be an A-number-one student

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to learn from all these women

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that had already built
these huge organizations

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like Polkadot, and eWomen, and FemCity,

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so I asked all around, who knows who?

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I would get online, try
and find out who owns them,

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I would go to events
that they were throwing

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so I could meet the
owner and talk to them.

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And I would just find out
everything I needed to do

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and research everything I needed to do

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and not reinvent the wheel.

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But then, I took specific
things that I knew was missing

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from the marketplace
that I knew women needed,

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which was that visibility piece

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and getting their brand out there,

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their marketing message out there,

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getting their face out there,

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and I added my flare to it.

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And whenever I would come across something

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that didn't land with my
values or my integrity

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and I knew it was off,

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my intuition would always tell me like,

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this doesn't feel right,

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then I wouldn't do it.

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But I think that's why we
need to use our intuition more

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and realize that you don't
have to ask 27 people

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what to do about one thing,

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you already know what you need to do.

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If you're asking for
confirmation, that's one thing,

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but that slows us down
a lot when we're afraid.

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So we do the ready,
fire, aim, is what I do.

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Many people go ready, aim, fire.

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You'll aim for six months
before you ever fire,

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you have to ready, fire,

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and then aim is just
adjusting as you go along,

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it's like getting those clients, right?

240
00:09:53,570 --> 00:09:55,790
Go get those clients and then adjust

241
00:09:55,790 --> 00:09:58,000
to figure out what your
marketing message is.

242
00:09:58,000 --> 00:09:59,360
But it's getting the clarity,

243
00:09:59,360 --> 00:10:00,270
that was another thing,

244
00:10:00,270 --> 00:10:02,670
I started out in one industry

245
00:10:02,670 --> 00:10:04,240
of what I felt I was really strong in

246
00:10:04,240 --> 00:10:05,700
with women in corporate,

247
00:10:05,700 --> 00:10:10,700
and female entrepreneurs are
my entire community today.

248
00:10:10,790 --> 00:10:14,320
So, that was getting clarity of message

249
00:10:14,320 --> 00:10:16,660
and really understanding
who I was serving,

250
00:10:16,660 --> 00:10:17,980
so that was another challenge.

251
00:10:17,980 --> 00:10:19,360
But then, once I figured that out,

252
00:10:19,360 --> 00:10:22,350
it was like, oh, now I
can just fly everywhere.

253
00:10:22,350 --> 00:10:25,310
And you say the same
thing over and over again,

254
00:10:25,310 --> 00:10:26,350
and some people will say,

255
00:10:26,350 --> 00:10:28,850
aren't they dumb with
hearing me say the same thing

256
00:10:28,850 --> 00:10:29,683
over and over again?

257
00:10:29,683 --> 00:10:31,813
I'm like, no, because probably
half the people in the room

258
00:10:31,813 --> 00:10:34,910
have never met you, so it doesn't matter

259
00:10:34,910 --> 00:10:35,743
if the other 50% have.
- And they don't hear it

260
00:10:35,743 --> 00:10:37,050
until they need it either,

261
00:10:37,050 --> 00:10:39,090
I think that's a big part.

262
00:10:39,090 --> 00:10:40,660
Like, I'll have somebody tell me something

263
00:10:40,660 --> 00:10:43,220
a bunch of different times in
all these networking groups,

264
00:10:43,220 --> 00:10:45,200
and until I'm at that point in my business

265
00:10:45,200 --> 00:10:47,360
where that's relevant to me,

266
00:10:47,360 --> 00:10:49,248
I hear it, but I file it
away and this and that,

267
00:10:49,248 --> 00:10:50,220
and like, I'll need it later,

268
00:10:50,220 --> 00:10:51,720
and it's like, errr...

269
00:10:51,720 --> 00:10:53,180
But then, they say that right thing

270
00:10:53,180 --> 00:10:55,050
in that right moment when I need it,

271
00:10:55,050 --> 00:10:57,970
and you just never know
when that moment's gonna be

272
00:10:57,970 --> 00:10:59,360
for the people in your audience.

273
00:10:59,360 --> 00:11:02,880
You could say the same thing
to the same people 20 times,

274
00:11:02,880 --> 00:11:04,480
and until they are at the
point in their business

275
00:11:04,480 --> 00:11:06,280
where that's the current pain point,

276
00:11:07,120 --> 00:11:08,880
it doesn't stick.

277
00:11:08,880 --> 00:11:10,093
- Yeah, it's true.

278
00:11:11,030 --> 00:11:14,320
And people need community
so that everyone's aware,

279
00:11:14,320 --> 00:11:15,970
anyone out there that's
looking to build one,

280
00:11:15,970 --> 00:11:18,260
they crave community and
it doesn't have to be

281
00:11:18,260 --> 00:11:19,870
a community like mine

282
00:11:19,870 --> 00:11:21,600
where it's a membership community,

283
00:11:21,600 --> 00:11:24,330
and there's outlined deliverables,

284
00:11:24,330 --> 00:11:26,270
and things that I do on a regular basis,

285
00:11:26,270 --> 00:11:28,037
and all the events that I have,

286
00:11:28,037 --> 00:11:29,420
and a whole team that I have,

287
00:11:29,420 --> 00:11:33,580
it doesn't have to be a big
membership community like that.

288
00:11:33,580 --> 00:11:37,110
Say you're a coach and you have 20 clients

289
00:11:37,110 --> 00:11:39,250
that you're working
with, that's a community.

290
00:11:39,250 --> 00:11:41,340
You create that community,

291
00:11:41,340 --> 00:11:44,030
you can create a community anywhere,

292
00:11:44,030 --> 00:11:46,830
it doesn't have to be on
Facebook, it can be on Meetup.

293
00:11:46,830 --> 00:11:49,420
There's so many places
you can create community,

294
00:11:49,420 --> 00:11:52,370
and it doesn't have to
be by specific rules

295
00:11:52,370 --> 00:11:53,420
of what Facebook says,

296
00:11:53,420 --> 00:11:55,890
you have to have a group
here or a group there,

297
00:11:55,890 --> 00:12:00,000
you can create it by meeting
once or twice a month on Zoom.

298
00:12:00,000 --> 00:12:00,930
I have a book club

299
00:12:00,930 --> 00:12:03,400
that we meet every
single week on Wednesday,

300
00:12:03,400 --> 00:12:05,990
and that's a community of
women that come together

301
00:12:05,990 --> 00:12:08,370
to read a specific book every week.

302
00:12:08,370 --> 00:12:09,930
And it's all personal development

303
00:12:09,930 --> 00:12:13,740
and we're always reading
books on money and mindset,

304
00:12:13,740 --> 00:12:16,220
and that's just what
the book club is about,

305
00:12:16,220 --> 00:12:19,020
so if that's your thing, they show up,

306
00:12:19,020 --> 00:12:21,210
and that's the community that I've created

307
00:12:21,210 --> 00:12:22,510
just from getting women together

308
00:12:22,510 --> 00:12:25,090
that have the same things in common

309
00:12:25,090 --> 00:12:27,860
and want to take the same action.

310
00:12:27,860 --> 00:12:29,450
- I think that was
something really powerful

311
00:12:29,450 --> 00:12:30,500
that you said there too,

312
00:12:30,500 --> 00:12:33,660
that a community doesn't
have to be super structured,

313
00:12:33,660 --> 00:12:35,530
it can just be a group of people.

314
00:12:35,530 --> 00:12:36,820
I'm just imagining,

315
00:12:36,820 --> 00:12:38,370
if you're a coach and you have 20 clients,

316
00:12:38,370 --> 00:12:40,690
and if you just do something as simple

317
00:12:40,690 --> 00:12:45,060
as maybe like a twice a month group call

318
00:12:45,060 --> 00:12:47,530
where everybody's welcome to
come and meet the other people

319
00:12:47,530 --> 00:12:49,200
and just do it on Zoom,

320
00:12:49,200 --> 00:12:52,330
that would probably increase
your client retention

321
00:12:52,330 --> 00:12:54,260
and satisfaction as well.

322
00:12:54,260 --> 00:12:56,840
Because if you're getting
that benefit, that value,

323
00:12:56,840 --> 00:12:57,770
outta the community,

324
00:12:57,770 --> 00:13:00,970
and you're getting value
one-on-one with the coach,

325
00:13:00,970 --> 00:13:02,677
and that takes you no extra time, right?

326
00:13:02,677 --> 00:13:05,840
You do maybe two hours
a month on a Zoom call

327
00:13:05,840 --> 00:13:10,114
and call it a day, but
the value is so huge.

328
00:13:10,114 --> 00:13:10,947
I like that.

329
00:13:10,947 --> 00:13:13,670
- I do that, and I do
it very successfully,

330
00:13:13,670 --> 00:13:16,100
and what happens is,

331
00:13:16,100 --> 00:13:17,902
the women that I coach,

332
00:13:17,902 --> 00:13:21,760
they create relationships
with the other women.

333
00:13:21,760 --> 00:13:24,220
And so, now they're talking offline,

334
00:13:24,220 --> 00:13:25,380
they're getting to know each other,

335
00:13:25,380 --> 00:13:28,380
some of them have decided to
be accountability partners,

336
00:13:28,380 --> 00:13:31,490
and they've created these
friendships and these bonds now.

337
00:13:31,490 --> 00:13:34,220
They do not wanna leave that network,

338
00:13:34,220 --> 00:13:36,010
they do not wanna leave that community.

339
00:13:36,010 --> 00:13:39,870
So, it absolutely,
1,000% creates retention,

340
00:13:39,870 --> 00:13:41,040
but what it also does

341
00:13:41,040 --> 00:13:43,970
is puts everyone together
to support each other,

342
00:13:43,970 --> 00:13:45,900
and there's so much more support.

343
00:13:45,900 --> 00:13:47,900
You don't have to be the only person

344
00:13:47,900 --> 00:13:50,420
that's offering support
to that individual,

345
00:13:50,420 --> 00:13:52,350
you now have 19 other people

346
00:13:52,350 --> 00:13:54,950
that can offer support to that person.

347
00:13:54,950 --> 00:13:56,910
And I have a lot of humility,

348
00:13:56,910 --> 00:13:58,750
I don't think I know everything,

349
00:13:58,750 --> 00:14:02,050
so if someone else in my group offers

350
00:14:02,050 --> 00:14:04,640
some great advice to
them, and they hear it

351
00:14:04,640 --> 00:14:07,050
because they heard it
from a different person,

352
00:14:07,050 --> 00:14:08,303
that's perfect.

353
00:14:09,350 --> 00:14:14,310
So, I love it because it's
this community of knowledge,

354
00:14:14,310 --> 00:14:15,970
this community of strength,

355
00:14:15,970 --> 00:14:19,330
and we all give value and
we all get value from it.

356
00:14:19,330 --> 00:14:23,480
Even me, I grow all the time
and get value from my clients.

357
00:14:23,480 --> 00:14:25,880
- I know some of the networking
groups that I've been in

358
00:14:25,880 --> 00:14:29,420
have literally changed
my life over the years.

359
00:14:29,420 --> 00:14:31,900
The people you meet and the
relationships that you meet

360
00:14:31,900 --> 00:14:33,050
with the people in the community

361
00:14:33,050 --> 00:14:35,360
are infinitely more valuable

362
00:14:35,360 --> 00:14:37,560
than the actual person who
even created the community

363
00:14:37,560 --> 00:14:38,393
in the first place,

364
00:14:38,393 --> 00:14:40,230
and all these great things
they built and put into it,

365
00:14:40,230 --> 00:14:42,330
and it's like, those are good,

366
00:14:42,330 --> 00:14:46,183
but the relationships I've
built have been transformative.

367
00:14:48,590 --> 00:14:50,790
You talked earlier about making sure that

368
00:14:50,790 --> 00:14:52,100
you ask for advice and stuff,

369
00:14:52,100 --> 00:14:54,200
and I think vulnerability is huge.

370
00:14:54,200 --> 00:14:55,440
People ask for advice

371
00:14:55,440 --> 00:14:59,330
but they're not willing to say the things

372
00:14:59,330 --> 00:15:01,690
that let someone give you good advice.

373
00:15:01,690 --> 00:15:03,880
Like you ask for advice
on a particular situation,

374
00:15:03,880 --> 00:15:06,560
but you don't wanna let them
in on your dirty laundry.

375
00:15:06,560 --> 00:15:08,690
Like, hey, maybe I'm doing this thing

376
00:15:08,690 --> 00:15:09,670
I know I shouldn't be doing

377
00:15:09,670 --> 00:15:11,180
and it's causing me to lose a lot of money

378
00:15:11,180 --> 00:15:13,110
and I don't wanna admit that,

379
00:15:13,110 --> 00:15:16,380
but I wanna ask for advice
on an idea, I have to fix it,

380
00:15:16,380 --> 00:15:18,720
instead of opening up

381
00:15:18,720 --> 00:15:20,230
and being vulnerable on the whole thing.

382
00:15:20,230 --> 00:15:22,120
And I know that changed things for me,

383
00:15:22,120 --> 00:15:23,240
the quality of advice

384
00:15:23,240 --> 00:15:26,363
I got from people when
I did that, was huge.

385
00:15:27,580 --> 00:15:29,750
Some people that I've talked to

386
00:15:29,750 --> 00:15:31,580
that have struggled to go ask for advice,

387
00:15:31,580 --> 00:15:33,100
they're just not wanting to be vulnerable,

388
00:15:33,100 --> 00:15:35,170
it's like, go find a mentor.

389
00:15:35,170 --> 00:15:36,950
Go find a mentor, go find somebody who has

390
00:15:36,950 --> 00:15:38,970
walked that specific path before you

391
00:15:40,170 --> 00:15:41,690
and ask their advice.

392
00:15:41,690 --> 00:15:45,080
And when you tell them
to do it as a mentor,

393
00:15:45,080 --> 00:15:46,680
they're like, oh, good, that sounds great.

394
00:15:46,680 --> 00:15:50,080
We have this mindset shift
towards finding a mentor

395
00:15:50,080 --> 00:15:53,300
versus just going and
asking someone for advice,

396
00:15:53,300 --> 00:15:54,133
for some reason,

397
00:15:54,133 --> 00:15:56,290
they can get past the mental
block with the mentor thing.

398
00:15:56,290 --> 00:15:58,490
So, I've used that a few
times to get people to do it,

399
00:15:58,490 --> 00:16:00,200
I know it helped me.

400
00:16:00,200 --> 00:16:01,320
- I totally agree,

401
00:16:01,320 --> 00:16:03,750
and I'm just gonna challenge
your listeners right now

402
00:16:03,750 --> 00:16:06,567
to think of their word
of the year to be "ask",

403
00:16:07,480 --> 00:16:11,210
because there's so much you will receive

404
00:16:11,210 --> 00:16:12,960
if you just ask.

405
00:16:12,960 --> 00:16:14,910
And it goes back to the conversation

406
00:16:14,910 --> 00:16:17,290
we were having earlier about podcasts.

407
00:16:17,290 --> 00:16:20,090
I've had my radio show and
my podcast for three years,

408
00:16:20,090 --> 00:16:23,720
I've interviewed over 400 people,

409
00:16:23,720 --> 00:16:27,260
and I do interviews during
the week with my members,

410
00:16:27,260 --> 00:16:29,160
every single Monday, every single Tuesday,

411
00:16:29,160 --> 00:16:32,450
so if you add that up, it's
probably in the thousands.

412
00:16:32,450 --> 00:16:36,500
And I wasn't asking anyone
to be on their platform,

413
00:16:36,500 --> 00:16:38,120
to be interviewed on their podcasts,

414
00:16:38,120 --> 00:16:40,880
and 2021 was the year, in the beginning,

415
00:16:40,880 --> 00:16:43,190
I put together a business plan and said,

416
00:16:43,190 --> 00:16:46,230
I'm going to plan to ask

417
00:16:46,230 --> 00:16:47,970
to be on other people's platforms,

418
00:16:47,970 --> 00:16:51,320
and I've been on over 100
podcasts already this year,

419
00:16:51,320 --> 00:16:54,420
I have been on more stages
that I can even count.

420
00:16:54,420 --> 00:16:58,230
And some, two, three in a day,

421
00:16:58,230 --> 00:16:59,740
several in a week.

422
00:16:59,740 --> 00:17:02,330
And with technology, I never
even had to leave my house,

423
00:17:02,330 --> 00:17:04,810
I never physically stepped on one stage,

424
00:17:04,810 --> 00:17:06,720
but I got so much exposure

425
00:17:06,720 --> 00:17:10,020
and it grew my name, my
brand, and my community,

426
00:17:10,020 --> 00:17:12,770
and it's still continuing to do that

427
00:17:12,770 --> 00:17:15,120
because these are evergreen,

428
00:17:15,120 --> 00:17:16,770
presentations that still go on

429
00:17:16,770 --> 00:17:18,330
and podcasts that are still available

430
00:17:18,330 --> 00:17:19,460
for people to listen to,

431
00:17:19,460 --> 00:17:23,830
so never underestimate
the power of the ask.

432
00:17:23,830 --> 00:17:25,990
- Yeah, I think that
one is really valuable.

433
00:17:25,990 --> 00:17:28,210
I know when we were talking
before we hit record,

434
00:17:28,210 --> 00:17:29,210
that's one of the things

435
00:17:29,210 --> 00:17:31,675
that I've gotta do better on myself,

436
00:17:31,675 --> 00:17:33,410
it's something I'm gonna be
working on this next year,

437
00:17:33,410 --> 00:17:37,570
is actually making those asks
to be more present on stuff.

438
00:17:37,570 --> 00:17:39,360
And some of the biggest
marketers in the world

439
00:17:39,360 --> 00:17:41,870
are telling you that that's the strategy.

440
00:17:41,870 --> 00:17:43,690
You need to go find these JV partnerships,

441
00:17:43,690 --> 00:17:45,380
you need to go reach out to people

442
00:17:45,380 --> 00:17:47,670
that can help get you in
front of your audience

443
00:17:47,670 --> 00:17:49,423
and see how you can help them.

444
00:17:50,800 --> 00:17:53,720
When email starts being wonky 'cause

445
00:17:53,720 --> 00:17:55,610
Apple's changing things for Apple mail,

446
00:17:55,610 --> 00:17:58,530
and Facebook ads stop working
because of iOS updates,

447
00:17:58,530 --> 00:18:02,760
and you just never know when a platform

448
00:18:02,760 --> 00:18:04,740
that you're using to get
your message out there

449
00:18:04,740 --> 00:18:06,520
is going to change something

450
00:18:06,520 --> 00:18:08,190
and your message just stops.

451
00:18:08,190 --> 00:18:09,610
When the iOS update rolled out,

452
00:18:09,610 --> 00:18:12,000
I can't tell you how many people
I talked to that were like,

453
00:18:12,000 --> 00:18:15,540
we were consistently
generating 100 leads a week,

454
00:18:15,540 --> 00:18:17,430
or something crazy, from our ads,

455
00:18:17,430 --> 00:18:18,660
and then they made that update

456
00:18:18,660 --> 00:18:20,550
and now we get like two,

457
00:18:20,550 --> 00:18:22,560
and it's like your business
gets crippled overnight

458
00:18:22,560 --> 00:18:24,730
from something that is
out of your control,

459
00:18:24,730 --> 00:18:26,330
and you're just stuck,

460
00:18:26,330 --> 00:18:29,500
but relationships don't disappear.

461
00:18:29,500 --> 00:18:31,230
If you have relationships with people,

462
00:18:31,230 --> 00:18:34,040
and they have communities,
and you have communities,

463
00:18:34,040 --> 00:18:36,880
and you're participating in communities,

464
00:18:36,880 --> 00:18:40,280
you're gonna survive and
weather those storms like that.

465
00:18:40,280 --> 00:18:42,010
- Yeah, cultivating relationships

466
00:18:42,010 --> 00:18:43,560
is the most powerful thing

467
00:18:43,560 --> 00:18:45,300
no matter how much technology we have,

468
00:18:45,300 --> 00:18:48,140
it just allows you to
do it easier and faster.

469
00:18:48,140 --> 00:18:50,900
You can reach out to anyone that you want,

470
00:18:50,900 --> 00:18:53,960
there isn't anyone out
there who's an influencer,

471
00:18:53,960 --> 00:18:57,227
who is someone who we follow,

472
00:18:57,227 --> 00:18:59,770
that we might think, oh,
they would never answer me,

473
00:18:59,770 --> 00:19:01,760
oh, you'd be surprised.

474
00:19:01,760 --> 00:19:05,110
One of my clients reached
out to Gabby Bernstein

475
00:19:05,110 --> 00:19:08,470
through Instagram, because she
wanted to contact her about

476
00:19:08,470 --> 00:19:09,880
a retreat she was having

477
00:19:09,880 --> 00:19:12,150
and wanted some additional information

478
00:19:12,150 --> 00:19:14,030
for teaching bullets,

479
00:19:14,030 --> 00:19:17,620
and Gabby Bernstein replied
and had a conversation with her

480
00:19:17,620 --> 00:19:19,480
over social media,

481
00:19:19,480 --> 00:19:23,110
and that's someone you maybe
would never have been able to

482
00:19:23,110 --> 00:19:24,340
get in front of,

483
00:19:24,340 --> 00:19:26,730
because maybe you were only in the VIP

484
00:19:26,730 --> 00:19:28,680
'cause you paid for a
ticket to go see her,

485
00:19:28,680 --> 00:19:31,240
but you never really had a
chance to talk to her one-on-one,

486
00:19:31,240 --> 00:19:33,372
but now, with technology,
we have that opportunity.

487
00:19:33,372 --> 00:19:37,880
So, cultivating relationships
is by far the strongest,

488
00:19:37,880 --> 00:19:40,140
because it's not about the rotating door

489
00:19:40,140 --> 00:19:41,610
of getting the wide net, right?

490
00:19:41,610 --> 00:19:43,300
I call it putting the wide net

491
00:19:43,300 --> 00:19:45,841
where you're getting a lot of clients in

492
00:19:45,841 --> 00:19:49,270
and getting a lot
through your lead funnel,

493
00:19:49,270 --> 00:19:51,840
but if you're not casting your net as wide

494
00:19:51,840 --> 00:19:55,330
and you're really focusing on the net

495
00:19:55,330 --> 00:19:57,890
of the people that are in front of you,

496
00:19:57,890 --> 00:19:59,690
then those are the clients

497
00:19:59,690 --> 00:20:01,190
that are gonna know, like, and trust you,

498
00:20:01,190 --> 00:20:02,890
and spend the most money with you,

499
00:20:02,890 --> 00:20:05,830
rather than trying to get it nice and wide

500
00:20:05,830 --> 00:20:08,060
and each person spending
a little bit of money.

501
00:20:08,060 --> 00:20:10,800
The ones that are in, what I
would call, your inner circle,

502
00:20:10,800 --> 00:20:11,690
those are gonna be the ones

503
00:20:11,690 --> 00:20:15,083
that spend the most money
with you over and over again.

504
00:20:16,220 --> 00:20:18,440
- I think that's one of
the things I really love

505
00:20:18,440 --> 00:20:20,190
about collaborative content.

506
00:20:20,190 --> 00:20:22,890
This podcast is an example
of collaborative content.

507
00:20:22,890 --> 00:20:25,887
I read this book from James Carbary,

508
00:20:25,887 --> 00:20:27,950
"Content-Based Networking",

509
00:20:27,950 --> 00:20:29,020
and it was like,

510
00:20:29,020 --> 00:20:32,150
there's a way to make an
ask that opens a door.

511
00:20:32,150 --> 00:20:34,040
So, you can say, I'd like
to collaborate with you

512
00:20:34,040 --> 00:20:35,660
to create any kind of piece of content.

513
00:20:35,660 --> 00:20:38,430
It could be a podcast, it
could be a video interview,

514
00:20:38,430 --> 00:20:39,610
it could be a blog article,

515
00:20:39,610 --> 00:20:40,870
you could write a book together.

516
00:20:40,870 --> 00:20:42,670
There's so many different
ways you can create content,

517
00:20:42,670 --> 00:20:45,620
you could host a webinar
together, whatever that is,

518
00:20:45,620 --> 00:20:49,380
but it's an easy way to
make an ask and open a door.

519
00:20:49,380 --> 00:20:50,850
If there's somebody that
you would like to meet,

520
00:20:50,850 --> 00:20:52,660
if there's somebody that
you wanna connect with,

521
00:20:52,660 --> 00:20:54,700
if they have an audience
you'd like to get in front of,

522
00:20:54,700 --> 00:20:56,700
instead of just like being,

523
00:20:56,700 --> 00:20:58,930
hey, I wanna talk to your
people, will you promote me?

524
00:20:58,930 --> 00:21:01,330
And being very pushy and
aggressive, you can say like,

525
00:21:01,330 --> 00:21:03,150
hey, I would love to interview you.

526
00:21:03,150 --> 00:21:05,690
Or, I would love to create
a blog article with you,

527
00:21:05,690 --> 00:21:07,080
would you be open to that?

528
00:21:07,080 --> 00:21:08,900
And you can build a relationship.

529
00:21:08,900 --> 00:21:10,510
And I think for the people that are afraid

530
00:21:10,510 --> 00:21:13,883
to make those asks, it's a
really soft way to do it.

531
00:21:13,883 --> 00:21:17,070
Like you said, you've been on
over 100 podcasts as a guest,

532
00:21:17,070 --> 00:21:18,980
you have met over 100 new people

533
00:21:18,980 --> 00:21:22,390
that you would not have met if
you didn't offer yourself up

534
00:21:22,390 --> 00:21:23,730
to be a guest for their podcast.

535
00:21:23,730 --> 00:21:26,500
You've made 100 new relationships

536
00:21:26,500 --> 00:21:29,233
off of just showing up
and having a conversation.

537
00:21:30,180 --> 00:21:31,990
That's such a powerful medium.

538
00:21:31,990 --> 00:21:32,850
- Absolutely.

539
00:21:32,850 --> 00:21:35,780
And not only that, but also

540
00:21:37,110 --> 00:21:38,870
asking someone if they know anyone.

541
00:21:38,870 --> 00:21:42,170
Like, I'm looking for
opportunities to speak on stage

542
00:21:42,170 --> 00:21:44,510
to female entrepreneurs,

543
00:21:44,510 --> 00:21:46,880
do you know of anyone that has a stage

544
00:21:46,880 --> 00:21:48,970
that would be a good fit for me?

545
00:21:48,970 --> 00:21:51,350
So, maybe it's not you, Christina,

546
00:21:51,350 --> 00:21:53,420
that would know who, at
that stage, but you're like,

547
00:21:53,420 --> 00:21:56,320
oh, you know, my friend,
she does all these events.

548
00:21:56,320 --> 00:21:58,420
Let me just connect the
two of you over email,

549
00:21:58,420 --> 00:21:59,560
and I'll do the introduction,

550
00:21:59,560 --> 00:22:00,950
and then you guys can take it from there.

551
00:22:00,950 --> 00:22:03,180
It's like, thanks,
Christina, I appreciate that.

552
00:22:03,180 --> 00:22:04,980
So, that's all the work you do,

553
00:22:04,980 --> 00:22:06,530
and then you walk away from that,

554
00:22:06,530 --> 00:22:08,260
and then now I'm in
contact with the person

555
00:22:08,260 --> 00:22:09,700
that you put me in contact with,

556
00:22:09,700 --> 00:22:12,700
never forgetting that you
connected me in the first place.

557
00:22:12,700 --> 00:22:15,080
So of course, if you have an ask,

558
00:22:15,080 --> 00:22:17,760
I'm gonna give that
back to you in a second.

559
00:22:17,760 --> 00:22:20,130
Or I'd probably think about
you next week when it's like,

560
00:22:20,130 --> 00:22:21,120
oh, you know what?

561
00:22:21,120 --> 00:22:22,970
This is a perfect
podcast for you to be on,

562
00:22:22,970 --> 00:22:24,453
you gotta contact Christina.

563
00:22:25,342 --> 00:22:28,020
She's gonna be a great host for you.

564
00:22:28,020 --> 00:22:33,020
So again, I think it's a lost art,

565
00:22:33,240 --> 00:22:35,190
honestly, Christina,

566
00:22:35,190 --> 00:22:37,300
but you go all the way back
to "Think and Grow Rich"

567
00:22:37,300 --> 00:22:39,810
with Napoleon Hill, 1937,

568
00:22:39,810 --> 00:22:41,720
somewhere around there, he wrote the book,

569
00:22:41,720 --> 00:22:42,860
all the way back then

570
00:22:42,860 --> 00:22:45,550
when they were in the
era of the depression,

571
00:22:45,550 --> 00:22:49,500
and he talks about
master-minding and asking people.

572
00:22:49,500 --> 00:22:51,270
So, visualizing, master-minding,

573
00:22:51,270 --> 00:22:52,300
like you talked about,

574
00:22:52,300 --> 00:22:54,840
getting together in groups
with people, brainstorming,

575
00:22:54,840 --> 00:22:56,680
asking people for help.

576
00:22:56,680 --> 00:22:59,220
I've had big transformations this year

577
00:22:59,220 --> 00:23:01,020
in my mastermind that I was in,

578
00:23:01,020 --> 00:23:03,640
and really just coming clean and saying,

579
00:23:03,640 --> 00:23:04,730
this is where I'm struggling,

580
00:23:04,730 --> 00:23:06,336
this is what's happening in my business,

581
00:23:06,336 --> 00:23:10,040
I'm at a fork in the road
and I need some advice.

582
00:23:10,040 --> 00:23:14,040
And getting advice from people
that own multiple businesses,

583
00:23:14,040 --> 00:23:15,780
that have done it before you,

584
00:23:15,780 --> 00:23:17,400
and they're gonna give
you their true advice

585
00:23:17,400 --> 00:23:19,083
because they want you to succeed.

586
00:23:19,920 --> 00:23:21,240
- Yeah, that's one of the things I love

587
00:23:21,240 --> 00:23:23,700
about the entrepreneurial
community in general,

588
00:23:23,700 --> 00:23:26,633
is we're typically willing
to help each other.

589
00:23:27,830 --> 00:23:30,360
It should be a really
competitive industry,

590
00:23:30,360 --> 00:23:31,770
you could meet another entrepreneur

591
00:23:31,770 --> 00:23:34,270
who's literally competition with you,

592
00:23:34,270 --> 00:23:36,050
and most people will still give advice,

593
00:23:36,050 --> 00:23:38,700
'cause honestly, most of
us, without trying too hard,

594
00:23:38,700 --> 00:23:41,910
can get more customers than we can handle,

595
00:23:41,910 --> 00:23:44,540
pretty easily, if you're doing
something that people need.

596
00:23:44,540 --> 00:23:46,930
So, networking with your competitors

597
00:23:46,930 --> 00:23:48,973
is a really weird strategy that can work

598
00:23:48,973 --> 00:23:52,720
because there's usually
something different.

599
00:23:52,720 --> 00:23:55,270
- There's always something different,

600
00:23:55,270 --> 00:23:58,400
Christina, and it's you,
you're what's different,

601
00:23:58,400 --> 00:24:01,400
and I don't think there's any
competition for us out there.

602
00:24:01,400 --> 00:24:02,900
There's a reason why a Burger King

603
00:24:02,900 --> 00:24:04,537
is directly across the street
from a Jack in the Box,

604
00:24:04,537 --> 00:24:07,130
that's directly across the
street from a McDonald's,

605
00:24:07,130 --> 00:24:09,430
that's directly across the
street from a Taco bell,

606
00:24:09,430 --> 00:24:12,410
because you, me, and four
other next door neighbors

607
00:24:12,410 --> 00:24:14,140
are gonna drive down that same road,

608
00:24:14,140 --> 00:24:16,940
and each one of us are gonna
pull into a different one

609
00:24:16,940 --> 00:24:18,960
because of our needs.
- That was great analogy.

610
00:24:18,960 --> 00:24:21,070
I love that so much.

611
00:24:21,070 --> 00:24:22,690
I have tried to explain that to people

612
00:24:22,690 --> 00:24:24,650
and I've never had a great way to ex-

613
00:24:24,650 --> 00:24:26,153
I love that.

614
00:24:26,153 --> 00:24:27,690
I love that so much.

615
00:24:27,690 --> 00:24:29,940
I work with people a
lot, creating content,

616
00:24:29,940 --> 00:24:31,080
one of my companies, that's all we do,

617
00:24:31,080 --> 00:24:33,580
is create content for marketing
agencies and their clients,

618
00:24:33,580 --> 00:24:35,110
so we make a lot of content,

619
00:24:35,110 --> 00:24:37,390
and one of the things I hear a lot is,

620
00:24:37,390 --> 00:24:38,550
well, how do I say something

621
00:24:38,550 --> 00:24:40,460
that nobody else has said before?

622
00:24:40,460 --> 00:24:41,870
It doesn't matter if
somebody else has said it,

623
00:24:41,870 --> 00:24:44,750
because you're gonna come
at it with your experience,

624
00:24:44,750 --> 00:24:47,330
with your expertise, with your knowledge,

625
00:24:47,330 --> 00:24:49,700
and you're gonna be
speaking to the audience

626
00:24:49,700 --> 00:24:51,780
that you like the most.

627
00:24:51,780 --> 00:24:54,480
So, even if someone else happened to walk

628
00:24:54,480 --> 00:24:56,160
your exact same path,

629
00:24:56,160 --> 00:24:57,430
they're probably not gonna like working

630
00:24:57,430 --> 00:24:59,390
with the same clients that
you like working with.

631
00:24:59,390 --> 00:25:01,440
Some people need people
that are high energy

632
00:25:01,440 --> 00:25:02,490
and very motivated,

633
00:25:02,490 --> 00:25:04,840
and that's the people that
they wanna spend all day with.

634
00:25:04,840 --> 00:25:06,920
Other people get
overwhelmed by those people,

635
00:25:06,920 --> 00:25:07,753
they want the quiet people

636
00:25:07,753 --> 00:25:10,623
that can put their head down and do work.

637
00:25:10,623 --> 00:25:13,240
Everybody's got their things.
- Oh, yeah.

638
00:25:13,240 --> 00:25:17,150
I repel a lot of people
because I am super high energy,

639
00:25:17,150 --> 00:25:19,710
I say it like it is, I'm out there,

640
00:25:19,710 --> 00:25:23,370
and that attracts people
that are action takers,

641
00:25:23,370 --> 00:25:24,580
that wanna get out there,

642
00:25:24,580 --> 00:25:26,210
that are looking for that drive,

643
00:25:26,210 --> 00:25:28,850
other people that are a
little bit more reserved,

644
00:25:28,850 --> 00:25:30,330
that aren't really sure,

645
00:25:30,330 --> 00:25:31,700
they're like, errr...

646
00:25:31,700 --> 00:25:34,710
I don't know if this is
the right energy for me.

647
00:25:34,710 --> 00:25:36,660
And I've had people tell me,

648
00:25:36,660 --> 00:25:38,590
the first time I met
you, I was like, whoa!

649
00:25:38,590 --> 00:25:39,770
Her energy's off the chart,

650
00:25:39,770 --> 00:25:41,240
she's not the girl for me.

651
00:25:41,240 --> 00:25:43,080
And I was like, well, that's a shame.

652
00:25:43,080 --> 00:25:45,110
They said, and then I got to know you

653
00:25:45,110 --> 00:25:47,030
and was around you more, and it was like,

654
00:25:47,030 --> 00:25:48,920
how could you not wanna be in that energy

655
00:25:48,920 --> 00:25:49,753
and that vibration?

656
00:25:49,753 --> 00:25:51,580
I was like, oh, thank you very much.

657
00:25:51,580 --> 00:25:53,190
But I certainly didn't apologize

658
00:25:53,190 --> 00:25:55,570
for someone thinking that
they didn't like me because

659
00:25:55,570 --> 00:25:57,970
we are not here to serve everyone

660
00:25:57,970 --> 00:25:59,530
and we need to remember that.

661
00:25:59,530 --> 00:26:02,270
Your responsibility is
not to serve everyone,

662
00:26:02,270 --> 00:26:04,250
your responsibility is to serve the people

663
00:26:04,250 --> 00:26:07,360
that need what you offer, period,

664
00:26:07,360 --> 00:26:08,193
that is it,

665
00:26:08,193 --> 00:26:10,330
and those are the people
that you will attract.

666
00:26:10,330 --> 00:26:12,030
But if you don't get
out there as yourself,

667
00:26:12,030 --> 00:26:14,460
if you're not authentic,
if you're not confident,

668
00:26:14,460 --> 00:26:15,940
if you don't have the mindset

669
00:26:17,112 --> 00:26:19,950
and the desire to win, and be successful,

670
00:26:19,950 --> 00:26:22,890
and exude that presence,

671
00:26:22,890 --> 00:26:25,130
everyone else is going to feel

672
00:26:25,130 --> 00:26:27,900
that you don't even
believe what you're saying,

673
00:26:27,900 --> 00:26:29,990
so why would I wanna hire you?

674
00:26:29,990 --> 00:26:32,630
But when you are sure and you're certain,

675
00:26:32,630 --> 00:26:33,853
people wanna hire you.

676
00:26:34,690 --> 00:26:36,820
- Well, we've had this, I think, trend,

677
00:26:36,820 --> 00:26:38,680
when everything started going digital,

678
00:26:38,680 --> 00:26:41,053
that was, what really
got lost was the humans.

679
00:26:42,876 --> 00:26:43,709
And then we started saying,

680
00:26:43,709 --> 00:26:45,570
oh, we need to humanize the
brands a little bit more,

681
00:26:45,570 --> 00:26:47,520
and people start coming up
with mascots and started-

682
00:26:47,520 --> 00:26:48,650
It's like, you have humans,

683
00:26:48,650 --> 00:26:49,860
they're in your company right now,

684
00:26:49,860 --> 00:26:50,810
if you're a solopreneur,

685
00:26:50,810 --> 00:26:53,903
you are the human behind
your business, come out.

686
00:26:54,860 --> 00:26:56,580
So many people spend all of this time

687
00:26:56,580 --> 00:26:58,510
creating all these avatar worksheets,

688
00:26:58,510 --> 00:27:00,110
and buyer persona worksheets,

689
00:27:00,110 --> 00:27:02,993
and trying to figure out
how to attract the people

690
00:27:02,993 --> 00:27:03,826
that they like the most,

691
00:27:03,826 --> 00:27:06,100
and it's like, get out,

692
00:27:06,100 --> 00:27:07,983
go talk to people.

693
00:27:09,130 --> 00:27:12,360
Your target customers are
going to be attracted to you,

694
00:27:12,360 --> 00:27:14,590
they're gonna see you
in the corner of a room,

695
00:27:14,590 --> 00:27:16,980
in person or whatever, and be like,

696
00:27:16,980 --> 00:27:20,140
I wanna walk that way,
that seems interesting,

697
00:27:20,140 --> 00:27:22,200
what's happening over there.

698
00:27:22,200 --> 00:27:23,047
They're gonna connect with you

699
00:27:23,047 --> 00:27:24,610
and they're gonna come to you

700
00:27:24,610 --> 00:27:27,510
instead of you being
like, how do I find them?

701
00:27:27,510 --> 00:27:28,513
Go be a human.

702
00:27:29,700 --> 00:27:32,250
It's amazing how simple
of a strategy that is

703
00:27:32,250 --> 00:27:33,850
that everybody overlooks.

704
00:27:33,850 --> 00:27:35,660
Just go be a helpful human.

705
00:27:35,660 --> 00:27:37,760
- It's the best advice you can offer,

706
00:27:37,760 --> 00:27:39,480
and I wrote a book

707
00:27:39,480 --> 00:27:42,590
with the help of some other
ladies collaborating with me

708
00:27:42,590 --> 00:27:45,790
on stepping into the spotlight
to expand your influence,

709
00:27:45,790 --> 00:27:48,200
to attract the right clients,

710
00:27:48,200 --> 00:27:50,310
not just clients, but the right clients,

711
00:27:50,310 --> 00:27:52,900
and you're your own secret sauce.

712
00:27:52,900 --> 00:27:54,410
If you're not doing it,

713
00:27:54,410 --> 00:27:58,396
then you just need to give
yourself permission to go.

714
00:27:58,396 --> 00:28:00,410
And don't hide,

715
00:28:00,410 --> 00:28:01,460
you can't hide,

716
00:28:01,460 --> 00:28:03,580
that is not why you were
given the skill sets,

717
00:28:03,580 --> 00:28:04,660
or the purpose,

718
00:28:04,660 --> 00:28:07,540
or have all the wisdom, all the knowledge,

719
00:28:07,540 --> 00:28:09,559
everything that you have
is what sets you apart.

720
00:28:09,559 --> 00:28:12,050
I like to use this analogy, Christina,

721
00:28:12,050 --> 00:28:14,716
so, you and I go to a
concert and we're watching

722
00:28:14,716 --> 00:28:17,900
these beautiful singers and
they're all in white robes,

723
00:28:17,900 --> 00:28:20,060
and there's one person
in a red robe up there

724
00:28:20,060 --> 00:28:22,410
and everyone's looking at that
person in the red robe going,

725
00:28:22,410 --> 00:28:23,860
why are they in a red robe?

726
00:28:23,860 --> 00:28:24,693
What is their part?

727
00:28:24,693 --> 00:28:25,770
Why are they different?

728
00:28:25,770 --> 00:28:29,060
So, all the eyes are staring
at the person in the red robe,

729
00:28:29,060 --> 00:28:32,430
not one of us even notice anyone
in the white robes anymore,

730
00:28:32,430 --> 00:28:35,400
yet everyone tries to put
on a white robe every day

731
00:28:35,400 --> 00:28:36,890
so that they're not noticed,

732
00:28:36,890 --> 00:28:39,240
and then you wonder why you
don't have the business.

733
00:28:39,240 --> 00:28:40,760
Because you're not standing out,

734
00:28:40,760 --> 00:28:43,380
we're meant to stand out and be different,

735
00:28:43,380 --> 00:28:45,210
that's why we each have
a different fingerprint.

736
00:28:45,210 --> 00:28:47,660
So, be the person in the red robe,

737
00:28:47,660 --> 00:28:49,970
stand out and do things your way

738
00:28:49,970 --> 00:28:50,990
and do things differently.

739
00:28:50,990 --> 00:28:52,700
Who do we notice on social media?

740
00:28:52,700 --> 00:28:55,590
The disruptors, the
people that are different.

741
00:28:55,590 --> 00:28:58,740
We recognize people that
have blue hair, Christina,

742
00:28:58,740 --> 00:29:00,990
not the ones that have
the same color hair.

743
00:29:00,990 --> 00:29:05,170
So, I'm saying that because
it's important for us to realize

744
00:29:05,170 --> 00:29:06,610
that we are unique,

745
00:29:06,610 --> 00:29:08,390
we were created for greatness,

746
00:29:08,390 --> 00:29:11,660
and then we choose if we wanna
move forward with it or not,

747
00:29:11,660 --> 00:29:14,670
and it's nobody else's choice but our own.

748
00:29:14,670 --> 00:29:16,440
- Well, I think that was a really, like,

749
00:29:16,440 --> 00:29:18,210
as soon as you start talking
about the red robe thing,

750
00:29:18,210 --> 00:29:21,100
I'm like, immediately,
me in the blue hair.

751
00:29:21,100 --> 00:29:23,330
I did this back six years ago,

752
00:29:23,330 --> 00:29:25,120
back when we still had
physical office space,

753
00:29:25,120 --> 00:29:27,700
and I was like, it was scary and weird,

754
00:29:27,700 --> 00:29:30,413
and am I gonna be professional enough?

755
00:29:30,413 --> 00:29:33,140
I look professional, I'm a
businesswoman, it's fine,

756
00:29:33,140 --> 00:29:35,060
you can have crazy hair and look weird.

757
00:29:35,060 --> 00:29:37,620
But then, when everything
went online on Zoom,

758
00:29:37,620 --> 00:29:40,030
this really cool thing happened.

759
00:29:40,030 --> 00:29:42,330
These huge events with thousands
and thousands of people

760
00:29:42,330 --> 00:29:45,520
are on these big Zoom
walls, if you've seen those,

761
00:29:45,520 --> 00:29:47,030
covering the thing,

762
00:29:47,030 --> 00:29:49,170
people in the chat were seeing me.

763
00:29:49,170 --> 00:29:51,010
I stood out,

764
00:29:51,010 --> 00:29:53,210
exactly that, the eyes were on me,

765
00:29:53,210 --> 00:29:55,220
and they were messaging me in the chat,

766
00:29:55,220 --> 00:29:56,720
hey, Christina, I see you.

767
00:29:56,720 --> 00:29:59,310
And sending me emails or
hitting me up on social media

768
00:29:59,310 --> 00:30:00,960
and be like, I saw you in the event.

769
00:30:00,960 --> 00:30:02,930
Oh my God, I didn't know
you were gonna be there.

770
00:30:02,930 --> 00:30:04,890
And then, even one of Pedro's events,

771
00:30:04,890 --> 00:30:06,800
they took a screenshot

772
00:30:06,800 --> 00:30:08,540
or took a picture of all of that,

773
00:30:08,540 --> 00:30:11,730
and they put it up as the
background for the sign-in page

774
00:30:11,730 --> 00:30:13,602
for one of his things,

775
00:30:13,602 --> 00:30:15,200
and you can see me,

776
00:30:15,200 --> 00:30:16,850
and everybody's messaging me

777
00:30:17,820 --> 00:30:19,640
almost a year after that has ended

778
00:30:19,640 --> 00:30:21,410
because he's still promoting that product,

779
00:30:21,410 --> 00:30:24,710
and I'm in the background on that label.

780
00:30:24,710 --> 00:30:26,240
It's like, you just stand out.

781
00:30:26,240 --> 00:30:27,410
People are so afraid, they're like,

782
00:30:27,410 --> 00:30:29,810
oh, I wouldn't be as brave
as you, I couldn't do that.

783
00:30:29,810 --> 00:30:33,340
It's like, I've thought about
making my hair green or purple

784
00:30:33,340 --> 00:30:34,793
but like...

785
00:30:34,793 --> 00:30:36,490
- You have one life.

786
00:30:36,490 --> 00:30:37,840
Yeah, you have one life.

787
00:30:37,840 --> 00:30:39,233
- Be a weirdo.

788
00:30:39,233 --> 00:30:42,030
I have literally got cat ears over here

789
00:30:42,030 --> 00:30:44,303
that sometimes I just want to wear.

790
00:30:45,336 --> 00:30:46,436
- I think it's great.

791
00:30:46,436 --> 00:30:47,660
- You know, be stupid.

792
00:30:47,660 --> 00:30:50,800
I've got samurai chopsticks

793
00:30:50,800 --> 00:30:52,190
I put my hair up in buns with

794
00:30:52,190 --> 00:30:53,897
when I'm walking around in (indistinct).

795
00:30:55,360 --> 00:30:56,450
I'm a very shy person.

796
00:30:56,450 --> 00:30:58,420
I even shared with you
before this interview

797
00:30:58,420 --> 00:30:59,950
that I used to hyperventilate

798
00:30:59,950 --> 00:31:01,680
if I was having to give a speech.

799
00:31:01,680 --> 00:31:02,850
If I had to get in front of people

800
00:31:02,850 --> 00:31:04,470
and teach a thing in front
of a room full of people,

801
00:31:04,470 --> 00:31:05,830
I would literally hyperventilate.

802
00:31:05,830 --> 00:31:07,600
And now, I'm running around with blue hair

803
00:31:07,600 --> 00:31:08,650
and acting like a weirdo,

804
00:31:08,650 --> 00:31:11,670
and my business is doing
better than it ever has.

805
00:31:11,670 --> 00:31:16,160
- I think the sooner that your
audience believes in them,

806
00:31:16,160 --> 00:31:17,750
and the sooner that they believe

807
00:31:17,750 --> 00:31:20,330
that what people need is them

808
00:31:20,330 --> 00:31:22,660
and not your perfect speech,

809
00:31:22,660 --> 00:31:27,520
and not your perfect proper
video that you just did,

810
00:31:27,520 --> 00:31:30,380
that's edited 'cause you spent two months

811
00:31:30,380 --> 00:31:32,800
and $2,000 to have someone edit it.

812
00:31:32,800 --> 00:31:34,280
I'm like, one take.

813
00:31:34,280 --> 00:31:35,970
I get out there, I do one take

814
00:31:35,970 --> 00:31:38,720
and if I mess up, I just keep going,

815
00:31:38,720 --> 00:31:41,050
and it's the authenticity

816
00:31:41,050 --> 00:31:43,050
that I get the most compliments on.

817
00:31:43,050 --> 00:31:45,180
I love it that you shared with us that

818
00:31:45,180 --> 00:31:46,950
when you showed that you
have this side of you

819
00:31:46,950 --> 00:31:49,910
that is sometimes crying, or upset,

820
00:31:49,910 --> 00:31:51,440
or angry, or struggling,

821
00:31:51,440 --> 00:31:53,900
because it makes you relatable,

822
00:31:53,900 --> 00:31:55,500
and when I can relate to you,

823
00:31:55,500 --> 00:31:58,580
then I feel like I'm
connected more to you.

824
00:31:58,580 --> 00:32:00,920
So, try not to be who you're not,

825
00:32:00,920 --> 00:32:03,647
be who you're supposed to be, just you.

826
00:32:04,540 --> 00:32:06,210
If you want blue hair, have blue hair,

827
00:32:06,210 --> 00:32:08,660
if you wanna wear cat ears, wear cat ears.

828
00:32:08,660 --> 00:32:11,050
I have a girlfriend that
wears different googly eyes

829
00:32:11,050 --> 00:32:13,160
and different glasses
on everything she does.

830
00:32:13,160 --> 00:32:16,333
She wears a tutu on stage
physically, when she speaks,

831
00:32:17,530 --> 00:32:21,040
and she's six foot tall
and was in the SWAT team,

832
00:32:21,040 --> 00:32:24,300
so she has all kinds of stuff going on.

833
00:32:24,300 --> 00:32:27,010
And let me tell you, you never forget her

834
00:32:27,010 --> 00:32:30,910
and people want to be in her energy field

835
00:32:30,910 --> 00:32:33,060
because she has such a high vibration.

836
00:32:33,060 --> 00:32:36,530
Why? Because she's
adventurous and she's fun.

837
00:32:36,530 --> 00:32:40,240
And we can live our
lives till our last day

838
00:32:40,240 --> 00:32:43,670
and sit there and say, how much
money is in my bank account?

839
00:32:43,670 --> 00:32:44,503
Great.

840
00:32:45,440 --> 00:32:47,670
I wish I would've gone to Bali,

841
00:32:47,670 --> 00:32:50,130
which I've always wanted to
do and I never got to do.

842
00:32:50,130 --> 00:32:52,330
So, at the end of the day,

843
00:32:52,330 --> 00:32:53,790
you're gonna want the people around you

844
00:32:53,790 --> 00:32:54,910
that you love the most,

845
00:32:54,910 --> 00:32:56,210
and what you're gonna be talking about

846
00:32:56,210 --> 00:32:57,960
are the experiences that you've had,

847
00:32:57,960 --> 00:33:00,150
not how much money's sitting
in your bank account,

848
00:33:00,150 --> 00:33:01,330
not about anything else.

849
00:33:01,330 --> 00:33:03,720
So, love the ones that are closest to you,

850
00:33:03,720 --> 00:33:05,510
live the life that you desire,

851
00:33:05,510 --> 00:33:07,540
go do things on your bucket list,

852
00:33:07,540 --> 00:33:10,660
and when you're out there
doing things and you're happy,

853
00:33:10,660 --> 00:33:13,220
business will be attracted to you.

854
00:33:13,220 --> 00:33:14,920
People don't understand that, they think,

855
00:33:14,920 --> 00:33:16,210
no, I just have to put my head down

856
00:33:16,210 --> 00:33:17,290
and work, work, work, work, work.

857
00:33:17,290 --> 00:33:19,250
It's like, get out there and meet people,

858
00:33:19,250 --> 00:33:21,090
the more you get out
there and meet people,

859
00:33:21,090 --> 00:33:22,910
the more you're gonna
attract people to you,

860
00:33:22,910 --> 00:33:24,350
the more money you're
gonna be able to have,

861
00:33:24,350 --> 00:33:26,330
the more experiences you're
gonna be able to have,

862
00:33:26,330 --> 00:33:27,590
the better version of yourself

863
00:33:27,590 --> 00:33:29,670
you're gonna be able to lean into,

864
00:33:29,670 --> 00:33:32,750
and you're gonna be able
to make a greater impact,

865
00:33:32,750 --> 00:33:34,630
and that's what we're all here to do.

866
00:33:34,630 --> 00:33:36,600
- And people think they
have to put so much effort

867
00:33:36,600 --> 00:33:39,990
into marketing to attract new
people to them, and it's like,

868
00:33:39,990 --> 00:33:42,670
instead of trying to
attract new customers,

869
00:33:42,670 --> 00:33:44,720
why don't you try and create raving fans?

870
00:33:45,681 --> 00:33:48,860
Because it's a small, subtle
little difference in wording,

871
00:33:48,860 --> 00:33:50,830
but the raving fans are gonna be the ones

872
00:33:50,830 --> 00:33:53,490
that will go promote you, they're
gonna refer people to you.

873
00:33:53,490 --> 00:33:55,920
You don't need 100 clients,

874
00:33:55,920 --> 00:33:58,910
you need 10 that are your raving fans,

875
00:33:58,910 --> 00:34:02,000
because they will go
find you the other 90.

876
00:34:02,000 --> 00:34:04,540
If you put that extra
attention in, and you show up,

877
00:34:04,540 --> 00:34:07,220
and you're authentic, there's
so much power to that,

878
00:34:07,220 --> 00:34:08,253
and I love it.

879
00:34:09,600 --> 00:34:12,150
And I know we've talked
a lot about showing up,

880
00:34:12,150 --> 00:34:15,780
I think another good
parting tidbit would be

881
00:34:16,950 --> 00:34:19,610
to fully participate in
a community like yours,

882
00:34:19,610 --> 00:34:21,060
like the ones that you're in,

883
00:34:21,060 --> 00:34:24,230
what advice would you have for someone

884
00:34:24,230 --> 00:34:26,050
that is joining a community,

885
00:34:26,050 --> 00:34:28,033
to actually make the most out of it?

886
00:34:29,250 --> 00:34:31,990
- First of all, I want every
single one of your listeners

887
00:34:31,990 --> 00:34:34,500
to evaluate the communities
they're in today.

888
00:34:34,500 --> 00:34:36,190
So, the communities that you're in today,

889
00:34:36,190 --> 00:34:38,070
if you are not participating in them

890
00:34:38,070 --> 00:34:40,440
and you just joined because
someone told you to join,

891
00:34:40,440 --> 00:34:42,370
first of all, evaluate those,

892
00:34:42,370 --> 00:34:45,260
knock it down to your top five communities

893
00:34:45,260 --> 00:34:47,850
that you really need to put your effort,

894
00:34:47,850 --> 00:34:49,590
and time, and energy into.

895
00:34:49,590 --> 00:34:53,980
So, stop spreading it so
wide and go deep in 2022,

896
00:34:53,980 --> 00:34:55,650
not only with relationships,

897
00:34:55,650 --> 00:34:58,140
but with the relationships
you have in communities.

898
00:34:58,140 --> 00:34:59,320
And start showing up,

899
00:34:59,320 --> 00:35:02,450
there's so many women that
have joined my community

900
00:35:02,450 --> 00:35:04,180
and I never see them.

901
00:35:04,180 --> 00:35:06,160
And even though I have retention touches

902
00:35:06,160 --> 00:35:08,280
that I do throughout the entire year,

903
00:35:08,280 --> 00:35:10,410
reaching out to them,
hey, we haven't seen you,

904
00:35:10,410 --> 00:35:12,250
have you booked your
podcast interview yet?

905
00:35:12,250 --> 00:35:13,760
I haven't been able to interview you

906
00:35:13,760 --> 00:35:16,150
on a Member Monday spotlight.

907
00:35:16,150 --> 00:35:18,050
We don't see them all year and then,

908
00:35:18,050 --> 00:35:19,190
annually, it comes up, they're like,

909
00:35:19,190 --> 00:35:21,630
oh, I didn't even get
to participate at all

910
00:35:21,630 --> 00:35:23,740
so I don't wanna renew the next year.

911
00:35:23,740 --> 00:35:25,690
And you're like, you
chose not to participate,

912
00:35:25,690 --> 00:35:28,040
there was so many opportunities for you,

913
00:35:28,040 --> 00:35:30,780
but you chose not to
create the time for it.

914
00:35:30,780 --> 00:35:32,770
We don't have the time,

915
00:35:32,770 --> 00:35:35,070
we need to create the time

916
00:35:35,070 --> 00:35:36,800
to do the things on our priority list.

917
00:35:36,800 --> 00:35:41,060
So, if you really want to
dive in deep into a community,

918
00:35:41,060 --> 00:35:43,090
then figure out which ones those are

919
00:35:43,090 --> 00:35:45,880
that you know are the right
people that are there,

920
00:35:45,880 --> 00:35:49,870
and go in with the
observation and the commitment

921
00:35:49,870 --> 00:35:52,130
that you're going to create relationships.

922
00:35:52,130 --> 00:35:54,230
So, don't walk into a
networking event like,

923
00:35:54,230 --> 00:35:56,000
okay, today I'm gonna sell

924
00:35:56,000 --> 00:35:57,100
boom, boom, boom, boom, boom.

925
00:35:57,100 --> 00:35:58,250
It's like, no.

926
00:35:58,250 --> 00:35:59,810
How many people can you meet?

927
00:35:59,810 --> 00:36:01,590
How many people can you talk to?

928
00:36:01,590 --> 00:36:04,850
How many people can you truly
create a connection with

929
00:36:04,850 --> 00:36:05,950
and walk outta there saying,

930
00:36:05,950 --> 00:36:08,500
wow, there was like 58 people there,

931
00:36:08,500 --> 00:36:10,170
but those 8 people that I met,

932
00:36:10,170 --> 00:36:11,910
holy crap, they are so awesome,

933
00:36:11,910 --> 00:36:13,510
I'm following up with them right now,

934
00:36:13,510 --> 00:36:15,730
and then creating relationships
with those 8 people.

935
00:36:15,730 --> 00:36:18,650
Even if you walk out with
three great relationships

936
00:36:18,650 --> 00:36:20,310
at a networking event, it's awesome.

937
00:36:20,310 --> 00:36:23,890
So, try not to spread it too wide,

938
00:36:23,890 --> 00:36:25,770
keep it shallow and go deep

939
00:36:25,770 --> 00:36:27,210
into the communities that you're in,

940
00:36:27,210 --> 00:36:28,870
and that's the most important thing.

941
00:36:28,870 --> 00:36:31,130
Just make sure that they
connect with your values,

942
00:36:31,130 --> 00:36:32,180
and your integrity,

943
00:36:32,180 --> 00:36:34,670
and that it's the right community for you.

944
00:36:34,670 --> 00:36:37,320
And when you feel like it's off, get out,

945
00:36:37,320 --> 00:36:39,490
get out, you don't need
to apologize to anyone.

946
00:36:39,490 --> 00:36:41,930
If someone says, this isn't
the right community for me,

947
00:36:41,930 --> 00:36:43,690
I'm like, no problem,

948
00:36:43,690 --> 00:36:45,690
'cause you only want the
people that you're attracting

949
00:36:45,690 --> 00:36:48,150
that's the right community for them.

950
00:36:48,150 --> 00:36:50,260
- And turn your camera on in Zoom,

951
00:36:50,260 --> 00:36:51,214
I think that's the biggest thing

952
00:36:51,214 --> 00:36:52,140
that I'll have to add to that.

953
00:36:52,140 --> 00:36:54,780
That drives me so crazy.

954
00:36:54,780 --> 00:36:55,913
I have been in other things

955
00:36:55,913 --> 00:36:58,180
that other people were leading,

956
00:36:58,180 --> 00:37:00,930
and I will be the one
that calls out and says,

957
00:37:00,930 --> 00:37:04,000
okay, y'all, you're here for a reason,

958
00:37:04,000 --> 00:37:07,430
it's time to meet people,
turn your camera on,

959
00:37:07,430 --> 00:37:08,700
'cause I had to learn that lesson.

960
00:37:08,700 --> 00:37:12,250
I was shy, or I wouldn't feel
like doing my makeup that day,

961
00:37:12,250 --> 00:37:13,083
or whatever have you,

962
00:37:13,083 --> 00:37:14,720
and I would be in these things,

963
00:37:14,720 --> 00:37:16,160
and I wouldn't turn my camera on,

964
00:37:16,160 --> 00:37:17,277
and I wouldn't turn my mic on,

965
00:37:17,277 --> 00:37:19,830
and I would just hide in the chat

966
00:37:19,830 --> 00:37:21,760
and just talk to people over there.

967
00:37:21,760 --> 00:37:23,410
And I had one really good community

968
00:37:23,410 --> 00:37:25,990
at Digital Marketer,
Elite, that I was part of,

969
00:37:25,990 --> 00:37:27,150
and I just hid.

970
00:37:27,150 --> 00:37:28,880
I just hid, I didn't show up to the calls

971
00:37:28,880 --> 00:37:30,250
'cause I didn't do my homework.

972
00:37:30,250 --> 00:37:32,600
And I just had this
moment where I was like,

973
00:37:32,600 --> 00:37:33,610
screw it, I'm just gonna show up,

974
00:37:33,610 --> 00:37:35,430
I'm just gonna do it, I'm going.

975
00:37:35,430 --> 00:37:37,180
And I started going

976
00:37:37,180 --> 00:37:38,430
even if I didn't do my homework,

977
00:37:38,430 --> 00:37:39,680
and everybody just got to laugh at me

978
00:37:39,680 --> 00:37:40,990
'cause I was the one who
never did my homework,

979
00:37:40,990 --> 00:37:41,823
but it was fine

980
00:37:41,823 --> 00:37:43,700
'cause I still was able to share advice,

981
00:37:43,700 --> 00:37:45,077
and make relationships, and it was great,

982
00:37:45,077 --> 00:37:46,380
and I still don't do my homework,

983
00:37:46,380 --> 00:37:48,618
I'm in there a year and a half later.

984
00:37:48,618 --> 00:37:51,390
I still don't do the
stuff, but have a blast.

985
00:37:51,390 --> 00:37:54,047
I unmute my mic, I turn my camera on,

986
00:37:54,047 --> 00:37:55,720
I have made relationships

987
00:37:55,720 --> 00:37:59,350
that have literally changed
my life numerous times,

988
00:37:59,350 --> 00:38:01,240
just from doing that.

989
00:38:01,240 --> 00:38:03,460
It completely changed my entire trajectory

990
00:38:03,460 --> 00:38:04,293
in my business,

991
00:38:04,293 --> 00:38:07,360
just from turning on the
camera, and unmuting,

992
00:38:07,360 --> 00:38:08,760
and participating in the conversations,

993
00:38:08,760 --> 00:38:09,960
instead of hiding.

994
00:38:09,960 --> 00:38:12,980
I even got one of the people
that I look up to the most,

995
00:38:12,980 --> 00:38:15,930
we had this moment on
one of the calls where

996
00:38:15,930 --> 00:38:18,090
I did something really cool
for someone else in the group,

997
00:38:18,090 --> 00:38:20,500
and I wasn't gonna go, I
didn't have my makeup on,

998
00:38:20,500 --> 00:38:21,653
I didn't even have my contacts in,

999
00:38:21,653 --> 00:38:23,500
I was wearing my granny glasses,

1000
00:38:23,500 --> 00:38:26,200
and still in my PJs and everything,

1001
00:38:26,200 --> 00:38:28,150
my Jack Skellington PJs.

1002
00:38:28,150 --> 00:38:29,693
I was like, I'm gonna go, I'm
gonna follow my own advice,

1003
00:38:29,693 --> 00:38:31,270
I know I need to do this.

1004
00:38:31,270 --> 00:38:33,610
And I showed up and we
had this amazing moment

1005
00:38:33,610 --> 00:38:35,850
where I helped this woman in 10 minutes,

1006
00:38:35,850 --> 00:38:37,460
accomplish something big.

1007
00:38:37,460 --> 00:38:39,180
And then, my mentor was in the room,

1008
00:38:39,180 --> 00:38:40,610
and it was somebody that I look up to,

1009
00:38:40,610 --> 00:38:44,080
and he was like, wow, Christina.

1010
00:38:44,080 --> 00:38:46,540
And I've got the recording
from what he said about me

1011
00:38:46,540 --> 00:38:48,740
and I can use it as a testimonial.

1012
00:38:48,740 --> 00:38:52,440
I looked like a dumpster fire,

1013
00:38:52,440 --> 00:38:55,120
but I went, and that
amazing thing happened.

1014
00:38:55,120 --> 00:38:57,570
And so, now, I am so all about

1015
00:38:57,570 --> 00:39:00,160
turn your camera on,
come off mute, and talk.

1016
00:39:00,160 --> 00:39:03,060
- Yeah, that word, show up, means show up.

1017
00:39:03,060 --> 00:39:07,430
So, be present, I guess, is
the weight that it carries,

1018
00:39:07,430 --> 00:39:08,410
and be present.

1019
00:39:08,410 --> 00:39:12,310
I can't tell you how many
people I watch on Zoom,

1020
00:39:12,310 --> 00:39:13,890
their eyes moving back and forth.

1021
00:39:13,890 --> 00:39:15,560
They're not even-

1022
00:39:15,560 --> 00:39:16,500
I've called people out.

1023
00:39:16,500 --> 00:39:19,300
My clients, I'll call them
out in a second and say,

1024
00:39:19,300 --> 00:39:21,000
okay, hold on for a second,

1025
00:39:21,000 --> 00:39:24,210
right now, so and so is emailing,

1026
00:39:24,210 --> 00:39:26,680
so let us know when you're finished

1027
00:39:26,680 --> 00:39:28,700
and then we'll go ahead and keep moving.

1028
00:39:28,700 --> 00:39:31,200
And they just, all of a sudden,
they stop and look at me

1029
00:39:31,200 --> 00:39:32,520
'cause they don't think I can see,

1030
00:39:32,520 --> 00:39:34,090
but you can tell their eyes are moving

1031
00:39:34,090 --> 00:39:35,623
and they're not paying attention.

1032
00:39:38,150 --> 00:39:39,042
Whatever it is.

1033
00:39:39,042 --> 00:39:42,770
So, if that's more important to you,

1034
00:39:42,770 --> 00:39:44,940
then you shouldn't be here right now.

1035
00:39:44,940 --> 00:39:46,510
So be present, show up,

1036
00:39:46,510 --> 00:39:48,700
be in the moment for
what you're attending.

1037
00:39:48,700 --> 00:39:50,650
You have plenty of time
to do your emails after,

1038
00:39:50,650 --> 00:39:52,720
if you've blocked this
out on your schedule

1039
00:39:52,720 --> 00:39:54,140
and this is why you're here.

1040
00:39:54,140 --> 00:39:59,140
So, I actually think it's
super rude to have a camera off

1041
00:39:59,140 --> 00:40:02,680
and I never do it in
anything that I attend

1042
00:40:02,680 --> 00:40:05,590
because to me it's like,
if I'm standing on stage,

1043
00:40:05,590 --> 00:40:07,390
it would be like someone in the audience

1044
00:40:07,390 --> 00:40:09,150
just turning their chair backwards

1045
00:40:09,150 --> 00:40:10,590
and facing the back wall

1046
00:40:10,590 --> 00:40:12,650
and not even paying attention to me.

1047
00:40:12,650 --> 00:40:15,560
And that's how it feels
when you're a speaker,

1048
00:40:15,560 --> 00:40:18,800
that's how it feels when
you're the person presenting,

1049
00:40:18,800 --> 00:40:21,210
'cause you need the vibration

1050
00:40:21,210 --> 00:40:23,320
and the energy from the audience,

1051
00:40:23,320 --> 00:40:25,030
or it's just like crickets.

1052
00:40:25,030 --> 00:40:27,310
And it's really hard
to keep that vibe high

1053
00:40:27,310 --> 00:40:29,310
if nobody's paying attention to you

1054
00:40:29,310 --> 00:40:30,883
and all the cameras are off.

1055
00:40:32,010 --> 00:40:34,660
- It's like etiquette in
Zoom meetings versus online,

1056
00:40:34,660 --> 00:40:37,943
it's like we've forgotten how
to be in a room with people.

1057
00:40:39,150 --> 00:40:40,730
If you were sitting in a conference room,

1058
00:40:40,730 --> 00:40:42,130
in a business meeting,

1059
00:40:42,130 --> 00:40:44,110
and you were just looking
down at your phone and texting

1060
00:40:44,110 --> 00:40:45,910
or staring out the window,

1061
00:40:45,910 --> 00:40:47,730
you would be fired.

1062
00:40:47,730 --> 00:40:49,810
Nobody would want you
in that meeting anymore.

1063
00:40:49,810 --> 00:40:52,430
But for some reason, it's
okay in the Zoom world,

1064
00:40:52,430 --> 00:40:55,450
which is just, the etiquette
side of it is so weird.

1065
00:40:55,450 --> 00:40:57,390
I met one guy, he said that what he does

1066
00:40:57,390 --> 00:40:59,590
even when he does webinars and stuff,

1067
00:40:59,590 --> 00:41:01,590
he will tell people, if you
don't have your camera on

1068
00:41:01,590 --> 00:41:02,560
within the next five minutes,

1069
00:41:02,560 --> 00:41:04,460
I will give you time to
compose yourself or whatever

1070
00:41:04,460 --> 00:41:06,290
while we do some initial stuff,

1071
00:41:06,290 --> 00:41:09,040
but in five minutes,
I am booting everybody

1072
00:41:09,040 --> 00:41:10,790
that does not have their camera on.

1073
00:41:12,524 --> 00:41:13,727
And he does it, he sticks to it.

1074
00:41:13,727 --> 00:41:17,820
And he said, usually,
there might be one person.

1075
00:41:17,820 --> 00:41:21,160
And he said, when he
boots that first person,

1076
00:41:21,160 --> 00:41:23,350
everybody's cameras come on.

1077
00:41:23,350 --> 00:41:24,183
- Yeah.

1078
00:41:24,183 --> 00:41:25,900
Well, because then he's
standing behind his word.

1079
00:41:25,900 --> 00:41:29,070
My son-in-law actually, or it was my son,

1080
00:41:29,070 --> 00:41:29,943
I'm like, which one is it?

1081
00:41:29,943 --> 00:41:31,740
I have seven kids, so
it's hard to remember.

1082
00:41:31,740 --> 00:41:34,660
My son actually said to me,

1083
00:41:34,660 --> 00:41:36,680
he said he was running a meeting,

1084
00:41:36,680 --> 00:41:39,670
and this was when the
pandemic had just started,

1085
00:41:39,670 --> 00:41:41,830
and he said that a lot of the employees,

1086
00:41:41,830 --> 00:41:43,470
'cause he was managing
all these employees,

1087
00:41:43,470 --> 00:41:45,350
they would show up with their cameras off.

1088
00:41:45,350 --> 00:41:47,153
And he said, I'm just gonna
assume if your camera's off

1089
00:41:47,153 --> 00:41:51,010
that you're not paying attention
from this point forward.

1090
00:41:51,010 --> 00:41:54,870
And then, the next meeting,
all the cameras were on.

1091
00:41:54,870 --> 00:41:58,530
So again, if you call it
out and you assume that-

1092
00:41:58,530 --> 00:42:00,400
Because you would never do it physically

1093
00:42:00,400 --> 00:42:02,540
if they were having a
meeting in the office,

1094
00:42:02,540 --> 00:42:05,890
you would never ignore the
person that was presenting,

1095
00:42:05,890 --> 00:42:07,810
everyone would be present
and paying attention,

1096
00:42:07,810 --> 00:42:09,780
so what gives you the right to do that

1097
00:42:09,780 --> 00:42:12,620
just because you're not
physically in front of that person

1098
00:42:12,620 --> 00:42:13,453
in an office?

1099
00:42:13,453 --> 00:42:15,110
So, there's a lot of etiquette

1100
00:42:15,110 --> 00:42:18,040
and it goes with making relationships too.

1101
00:42:18,040 --> 00:42:20,660
Yes, technology allows us to ping people,

1102
00:42:20,660 --> 00:42:23,880
to send Facebook messages, to text people,

1103
00:42:23,880 --> 00:42:24,713
to do all of that,

1104
00:42:24,713 --> 00:42:26,730
but phone calls are cool.

1105
00:42:26,730 --> 00:42:28,320
Like, there's this thing called a phone

1106
00:42:28,320 --> 00:42:30,210
and your phone actually rings

1107
00:42:30,210 --> 00:42:32,620
and it can make outbound calls.

1108
00:42:32,620 --> 00:42:34,370
So, you can call someone,

1109
00:42:34,370 --> 00:42:37,210
you could leave a Facebook message,

1110
00:42:37,210 --> 00:42:40,160
voicemail, where you voice text someone.

1111
00:42:40,160 --> 00:42:41,780
There's a lot of things that you can do

1112
00:42:41,780 --> 00:42:43,820
that are more personal

1113
00:42:43,820 --> 00:42:46,180
instead of just liking someone's post.

1114
00:42:46,180 --> 00:42:47,860
Oh, yeah, I totally nurture that person,

1115
00:42:47,860 --> 00:42:50,120
I like every post that she puts out there.

1116
00:42:50,120 --> 00:42:53,030
It's like, well, so do you
and 20,000 other people.

1117
00:42:53,030 --> 00:42:54,860
That person doesn't know that.

1118
00:42:54,860 --> 00:42:57,693
That's not cultivating a relationship.

1119
00:42:58,900 --> 00:43:00,290
- I think that is so powerful.

1120
00:43:00,290 --> 00:43:02,863
I know I have kept you way
longer than I meant to.

1121
00:43:04,010 --> 00:43:06,290
Wrapping it up, tell us more about you.

1122
00:43:06,290 --> 00:43:07,840
How can someone come find you?

1123
00:43:07,840 --> 00:43:09,110
Who do you like to work with?

1124
00:43:09,110 --> 00:43:10,750
I know you've got your consulting business

1125
00:43:10,750 --> 00:43:12,960
and then you've got your community,

1126
00:43:12,960 --> 00:43:15,830
so tell us a little bit about
both and where to find you.

1127
00:43:15,830 --> 00:43:17,180
- Yeah, I'm glad that you asked that

1128
00:43:17,180 --> 00:43:19,310
and thank you for giving
me this opportunity

1129
00:43:19,310 --> 00:43:22,010
to share that with your listeners.

1130
00:43:22,010 --> 00:43:24,850
I'm just a lady that's married
to the love of her life,

1131
00:43:24,850 --> 00:43:27,340
we have seven kids, we have 11 grandkids.

1132
00:43:27,340 --> 00:43:28,910
So, I have a very big family

1133
00:43:28,910 --> 00:43:32,230
and I love, with all my heart,

1134
00:43:32,230 --> 00:43:33,690
bringing people together.

1135
00:43:33,690 --> 00:43:36,310
And that's what I love the
most, creating community.

1136
00:43:36,310 --> 00:43:38,760
So, if you wanna be in my community,

1137
00:43:38,760 --> 00:43:41,380
if you wanna figure out how
to be in my inner circle

1138
00:43:41,380 --> 00:43:42,880
or hang out with me,

1139
00:43:42,880 --> 00:43:45,890
I'm at Lead Up for Women
everywhere on social media.

1140
00:43:45,890 --> 00:43:47,140
You can also connect with me at

1141
00:43:47,140 --> 00:43:50,873
colleenbiggs.net or leadupforwomen.com.

1142
00:43:52,040 --> 00:43:54,890
I would love for people to
connect with me on LinkedIn,

1143
00:43:54,890 --> 00:43:56,360
for me to get to know you better.

1144
00:43:56,360 --> 00:43:58,840
Again, it's Colleen Biggs.

1145
00:43:58,840 --> 00:44:00,290
That's where you can find me.

1146
00:44:02,420 --> 00:44:04,840
You can go to innercirclewithcolleen.net.

1147
00:44:04,840 --> 00:44:07,320
There's so many places you can find me

1148
00:44:07,320 --> 00:44:08,710
so that you can connect with me.

1149
00:44:08,710 --> 00:44:12,570
Facebook, Instagram, all
of those are great places.

1150
00:44:12,570 --> 00:44:14,330
- And I will make sure those links are,

1151
00:44:14,330 --> 00:44:17,350
wherever you are watching this
video from, on the internet,

1152
00:44:17,350 --> 00:44:19,360
those links will be somewhere near it.

1153
00:44:19,360 --> 00:44:20,730
So, definitely go take a look

1154
00:44:20,730 --> 00:44:22,950
and I'll make sure all of those are there.

1155
00:44:22,950 --> 00:44:24,080
Thank you again, for coming.

1156
00:44:24,080 --> 00:44:25,760
I think this has been
a great conversation,

1157
00:44:25,760 --> 00:44:28,450
I think there were so many nuggets

1158
00:44:28,450 --> 00:44:30,510
for somebody who's either
starting a community

1159
00:44:30,510 --> 00:44:32,560
or trying to participate more fully

1160
00:44:32,560 --> 00:44:34,380
in the communities that they're in.

1161
00:44:34,380 --> 00:44:36,080
So, I hope everybody got a
lot of value out of that,

1162
00:44:36,080 --> 00:44:36,950
I think it was great.

1163
00:44:36,950 --> 00:44:38,970
Thank you so, so, so much.

1164
00:44:38,970 --> 00:44:40,000
- Thanks, Christina.

1165
00:44:40,000 --> 00:44:41,160
I enjoyed being here.

1166
00:44:41,160 --> 00:44:43,950
You're a wonderful
host. Thank you so much.

1167
00:44:43,950 --> 00:44:45,020
- Aww, thank you.

1168
00:44:45,020 --> 00:44:46,130
And entrepreneurs, guys,

1169
00:44:46,130 --> 00:44:47,600
this is your call to take action,

1170
00:44:47,600 --> 00:44:48,740
go check out her community,

1171
00:44:48,740 --> 00:44:49,780
go check out her site,

1172
00:44:49,780 --> 00:44:52,000
and then go check out ETAtoday.zone

1173
00:44:52,000 --> 00:44:53,470
to learn more about
how to build a business

1174
00:44:53,470 --> 00:44:54,730
that enables your lifestyle

1175
00:44:54,730 --> 00:44:56,230
instead of taking over your life.

1176
00:44:56,230 --> 00:44:57,580
Until next time, guys. Bye.

1177
00:45:01,434 --> 00:45:04,351
(melodious music)


About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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