034 — Colleen Biggs Is the Founder of Lead up for Women — An Organization That Empowers and Encourages Women to Lead

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- Hey, busy business people.

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I am here today

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with another entrepreneur
taking action, Colleen Biggs.

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She is the founder of Lead Up for Women,

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an organization that empowers
and encourages women to lead,

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and I'm gonna get the
scoop on how she does it.

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(upbeat music)

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- Okay, so to kick things off,

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you built a pretty good
community over there

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at Lead Up Women.

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What was that like, building
that from the ground up?

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- Yeah, it was absolutely
from the ground up.

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I was just leaving corporate America

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and wanted to create a
community and a tribe of women

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that would be able to not only support me

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and collaborate with me without
the opposite of competition,

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but be able to introduce me to people,

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be able to have some
strength and some foundation,

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a group of women that were powerful,

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that were on the same path I was on.

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And building Lead Up for Women
started with my contact list

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of people that I had
nurtured in networking

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for over the past 15 years.

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So, it literally started
with my email contact list

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and I built it from there,

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and I started doing

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luncheons around the nation.

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I didn't even start locally.

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Many people say, 'cause I live in Arizona,

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did you start there?

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Are you in any other states?

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And I said, I don't even know
how many people are in Arizona

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that are part of Lead Up for Women

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'cause I just started nationally.

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I went big. Go big or go home, right?

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So, I just started contacting Chambers,

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I would go on Thumbtack
to find local leaders,

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female leaders, and then I
would go out on Eventbrite

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and get women to attend a luncheon

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that was like $75, where they got a lunch,

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there was a speaker,

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it was a very common thing back in 2019,

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and I did 10 of those
across the United States.

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And some of them, I would have 7 people,

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some of them, I would
have 45 people attend.

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And I did that just to
build the awareness,

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and once I got the awareness built,

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I would just show up
everywhere, Christina.

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I was not afraid to network
and talk about myself.

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You can't really see too much of it today,

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but I have a background of banners

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that say that I'm Lead Up for Women,

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I have magazines, everything
and everywhere I go,

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my back of my car says Lead Up.

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So, everyone knows my brand, they know me,

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they attach it to Lead Up for Women.

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So, the community started building

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based on me just showing up everywhere,

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and that's what Lead Up is built on.

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It's about be seen,

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being heard, and be invisible.

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- I love that so much.

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And I think probably, my favorite
part of what you just said

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was that you weren't just online.

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So, we see so many people
building communities right now,

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building Facebook groups,

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it's a huge thing, everybody's
creating Facebook groups,

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and they feel like they have to run ads,

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that's the way you have to do it.

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If you can't get Facebook ads

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to get people into your Facebook group

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and build this big Facebook group funnel

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and have this whole community thing,

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then it's just not gonna work.

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And it's like you said, okay,
this is what I wanna achieve,

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these are the people that I
want to be part of my community,

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and then I'm just going to go get them,

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I'm gonna do whatever it takes.

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And I think so many people underestimate

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the power of just going
and talking to humans.

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- That's really how it started.

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I did not run one Facebook ad,

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I did not run one Google ad,

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just so everyone's clear.

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I do have a Facebook community group,

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but it's for my members,

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so I got the members before
they joined the group.

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So, it was really about
just getting out there

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and networking in social networks online,

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and every time I would meet someone

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and they would invite me

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to another networking group, I would go.

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And now today, three years later,

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I invite all of my
members and always have,

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of Lead Up for Women,
to other communities.

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So, communities that
I've been to that have

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hundreds of people show up for networking,

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or I know it's a place
that speakers wanna go

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to get on stages,

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or podcasters wanna go
to find good guests,

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I'll say, hey, you guys
gotta go check out.

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So, I'm constantly attaching
other communities to mine

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so that the women in my community
can expand their influence

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to attract the right clients
beyond just one community.

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- That is really smart

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and I bet that generates a
lot of reciprocity as well,

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they're sharing other communities

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and they're in those communities
promoting your community.

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I think people really
underestimate the value

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of building a business
around being a helpful human,

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and it's like,

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we just need to go connect
with people, talk to people.

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And you'll hear all these
gurus and big business experts

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will tell you that, they'll be like,

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quit making avatar worksheets,

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go out and go talk to people,

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go talk to your ideal clients

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and then make the worksheet.

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- Yeah, it's the number
one rule for my clients

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that I work with,

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'cause I've been coaching
for over 22 years,

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and the number one rule is,
tell everyone about you, right?

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But the second one is, go make some money.

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And they're like, well, I
gotta finish my website,

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and I gotta go do this.

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I'm like, no, you need a client,

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so go get someone that
is gonna pay you money

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for what you do, that's the
number one thing you need to do.

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And how do you do that?

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You gotta go start telling
everybody about you

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so that you can start
attracting the right people.

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I don't like to stay
behind a keyboard warrior,

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build things on the back end,

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you can get out there and
start collecting money.

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I've made two six-figure businesses

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without even having a website

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or a place where they could
click to sign up for anything.

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I sent them an invoice.

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- I think people just undervalue that

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so, so, so, so much.

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And I've been in the
marketing world for 15 years

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at a marketing agency,

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we've got a content marketing agency

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that works for marketing agencies,

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and got multiple different
ventures in the coaching space

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and things that we do,

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and I always tell people,
go get your first 10.

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Go get 10 customers.

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You don't need marketing
until you have 10 customers

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that are paying you what you're worth

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and you're delivering the
value that you promised them.

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If you can't get those
things right for 10 people,

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you're not ready for marketing,

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you're not ready to pour gas on the fire,

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you've got other things
you need to solve first,

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and I think that's just so
crucial, so I love that.

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What were some early
challenges that you had?

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Building the community or
going out there, I can't even-

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Time has got to be a
huge challenge for you,

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but what else?

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- Yeah, I poured all of my
time into the community,

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and I realized after the
first trek that I did

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around the United States,

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that it was costing me more money

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to travel around to all of
these places physically,

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with a hotel and a flight,

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and the venues and the food,

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it was costing me more than I was gaining.

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So, I knew my message had to be off,

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and then I figured, how
could I do this faster

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where I could get into more communities

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instead of just bringing 7 to
40 people together every time

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at a live event?

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And that was when I decided
to start going online

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and doing videos, and that's
when we started the radio show

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and I was on a live radio
show that I used to run,

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so I got a lot of awareness
through the radio show,

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but some of the challenges I had were,

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number one, people really
not knowing who you are

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when you first start.

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So, I come from the
corporate world for 30 years

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where everyone knows your
name in a certain industry,

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and there's top 10, top 15 people,

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that everyone seems to
know in a certain industry.

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Then you move from that
and being an executive

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to being an entrepreneur,

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so you go from being
paid what you're worth

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to making no money right away,

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to realizing, wait, my worth is zero,

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that's what my worth is.

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And this is a true fact,

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I think we've all been
through this at some point,

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or go through this as
we grow to each level

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like you had talked about,

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everyone leveling up to a different level.

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So, one of my biggest
challenges was realizing that

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first of all, I had
everything I already needed

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without asking someone else's opinion.

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I knew in my intuition what I needed to do

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and how I wanted to build
this community, but,

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but, that comes with a big but,

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just because my intuition told
me I knew what I needed to do

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doesn't mean that I didn't
need to be a student.

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I needed to be an A-number-one student

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to learn from all these women

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that had already built
these huge organizations

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like Polkadot, and eWomen, and FemCity,

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so I asked all around, who knows who?

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I would get online, try
and find out who owns them,

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I would go to events
that they were throwing

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so I could meet the
owner and talk to them.

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And I would just find out
everything I needed to do

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and research everything I needed to do

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and not reinvent the wheel.

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But then, I took specific
things that I knew was missing

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from the marketplace
that I knew women needed,

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which was that visibility piece

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and getting their brand out there,

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their marketing message out there,

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getting their face out there,

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and I added my flare to it.

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And whenever I would come across something

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that didn't land with my
values or my integrity

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and I knew it was off,

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my intuition would always tell me like,

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this doesn't feel right,

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then I wouldn't do it.

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But I think that's why we
need to use our intuition more

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and realize that you don't
have to ask 27 people

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what to do about one thing,

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you already know what you need to do.

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If you're asking for
confirmation, that's one thing,

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but that slows us down
a lot when we're afraid.

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So we do the ready,
fire, aim, is what I do.

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Many people go ready, aim, fire.

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You'll aim for six months
before you ever fire,

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you have to ready, fire,

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and then aim is just
adjusting as you go along,

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it's like getting those clients, right?

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Go get those clients and then adjust

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to figure out what your
marketing message is.

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But it's getting the clarity,

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that was another thing,

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I started out in one industry

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of what I felt I was really strong in

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with women in corporate,

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and female entrepreneurs are
my entire community today.

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So, that was getting clarity of message

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and really understanding
who I was serving,

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so that was another challenge.

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But then, once I figured that out,

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it was like, oh, now I
can just fly everywhere.

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And you say the same
thing over and over again,

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and some people will say,

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aren't they dumb with
hearing me say the same thing

256
00:10:28,850 --> 00:10:29,683
over and over again?

257
00:10:29,683 --> 00:10:31,813
I'm like, no, because probably
half the people in the room

258
00:10:31,813 --> 00:10:34,910
have never met you, so it doesn't matter

259
00:10:34,910 --> 00:10:35,743
if the other 50% have.
- And they don't hear it

260
00:10:35,743 --> 00:10:37,050
until they need it either,

261
00:10:37,050 --> 00:10:39,090
I think that's a big part.

262
00:10:39,090 --> 00:10:40,660
Like, I'll have somebody tell me something

263
00:10:40,660 --> 00:10:43,220
a bunch of different times in
all these networking groups,

264
00:10:43,220 --> 00:10:45,200
and until I'm at that point in my business

265
00:10:45,200 --> 00:10:47,360
where that's relevant to me,

266
00:10:47,360 --> 00:10:49,248
I hear it, but I file it
away and this and that,

267
00:10:49,248 --> 00:10:50,220
and like, I'll need it later,

268
00:10:50,220 --> 00:10:51,720
and it's like, errr...

269
00:10:51,720 --> 00:10:53,180
But then, they say that right thing

270
00:10:53,180 --> 00:10:55,050
in that right moment when I need it,

271
00:10:55,050 --> 00:10:57,970
and you just never know
when that moment's gonna be

272
00:10:57,970 --> 00:10:59,360
for the people in your audience.

273
00:10:59,360 --> 00:11:02,880
You could say the same thing
to the same people 20 times,

274
00:11:02,880 --> 00:11:04,480
and until they are at the
point in their business

275
00:11:04,480 --> 00:11:06,280
where that's the current pain point,

276
00:11:07,120 --> 00:11:08,880
it doesn't stick.

277
00:11:08,880 --> 00:11:10,093
- Yeah, it's true.

278
00:11:11,030 --> 00:11:14,320
And people need community
so that everyone's aware,

279
00:11:14,320 --> 00:11:15,970
anyone out there that's
looking to build one,

280
00:11:15,970 --> 00:11:18,260
they crave community and
it doesn't have to be

281
00:11:18,260 --> 00:11:19,870
a community like mine

282
00:11:19,870 --> 00:11:21,600
where it's a membership community,

283
00:11:21,600 --> 00:11:24,330
and there's outlined deliverables,

284
00:11:24,330 --> 00:11:26,270
and things that I do on a regular basis,

285
00:11:26,270 --> 00:11:28,037
and all the events that I have,

286
00:11:28,037 --> 00:11:29,420
and a whole team that I have,

287
00:11:29,420 --> 00:11:33,580
it doesn't have to be a big
membership community like that.

288
00:11:33,580 --> 00:11:37,110
Say you're a coach and you have 20 clients

289
00:11:37,110 --> 00:11:39,250
that you're working
with, that's a community.

290
00:11:39,250 --> 00:11:41,340
You create that community,

291
00:11:41,340 --> 00:11:44,030
you can create a community anywhere,

292
00:11:44,030 --> 00:11:46,830
it doesn't have to be on
Facebook, it can be on Meetup.

293
00:11:46,830 --> 00:11:49,420
There's so many places
you can create community,

294
00:11:49,420 --> 00:11:52,370
and it doesn't have to
be by specific rules

295
00:11:52,370 --> 00:11:53,420
of what Facebook says,

296
00:11:53,420 --> 00:11:55,890
you have to have a group
here or a group there,

297
00:11:55,890 --> 00:12:00,000
you can create it by meeting
once or twice a month on Zoom.

298
00:12:00,000 --> 00:12:00,930
I have a book club

299
00:12:00,930 --> 00:12:03,400
that we meet every
single week on Wednesday,

300
00:12:03,400 --> 00:12:05,990
and that's a community of
women that come together

301
00:12:05,990 --> 00:12:08,370
to read a specific book every week.

302
00:12:08,370 --> 00:12:09,930
And it's all personal development

303
00:12:09,930 --> 00:12:13,740
and we're always reading
books on money and mindset,

304
00:12:13,740 --> 00:12:16,220
and that's just what
the book club is about,

305
00:12:16,220 --> 00:12:19,020
so if that's your thing, they show up,

306
00:12:19,020 --> 00:12:21,210
and that's the community that I've created

307
00:12:21,210 --> 00:12:22,510
just from getting women together

308
00:12:22,510 --> 00:12:25,090
that have the same things in common

309
00:12:25,090 --> 00:12:27,860
and want to take the same action.

310
00:12:27,860 --> 00:12:29,450
- I think that was
something really powerful

311
00:12:29,450 --> 00:12:30,500
that you said there too,

312
00:12:30,500 --> 00:12:33,660
that a community doesn't
have to be super structured,

313
00:12:33,660 --> 00:12:35,530
it can just be a group of people.

314
00:12:35,530 --> 00:12:36,820
I'm just imagining,

315
00:12:36,820 --> 00:12:38,370
if you're a coach and you have 20 clients,

316
00:12:38,370 --> 00:12:40,690
and if you just do something as simple

317
00:12:40,690 --> 00:12:45,060
as maybe like a twice a month group call

318
00:12:45,060 --> 00:12:47,530
where everybody's welcome to
come and meet the other people

319
00:12:47,530 --> 00:12:49,200
and just do it on Zoom,

320
00:12:49,200 --> 00:12:52,330
that would probably increase
your client retention

321
00:12:52,330 --> 00:12:54,260
and satisfaction as well.

322
00:12:54,260 --> 00:12:56,840
Because if you're getting
that benefit, that value,

323
00:12:56,840 --> 00:12:57,770
outta the community,

324
00:12:57,770 --> 00:13:00,970
and you're getting value
one-on-one with the coach,

325
00:13:00,970 --> 00:13:02,677
and that takes you no extra time, right?

326
00:13:02,677 --> 00:13:05,840
You do maybe two hours
a month on a Zoom call

327
00:13:05,840 --> 00:13:10,114
and call it a day, but
the value is so huge.

328
00:13:10,114 --> 00:13:10,947
I like that.

329
00:13:10,947 --> 00:13:13,670
- I do that, and I do
it very successfully,

330
00:13:13,670 --> 00:13:16,100
and what happens is,

331
00:13:16,100 --> 00:13:17,902
the women that I coach,

332
00:13:17,902 --> 00:13:21,760
they create relationships
with the other women.

333
00:13:21,760 --> 00:13:24,220
And so, now they're talking offline,

334
00:13:24,220 --> 00:13:25,380
they're getting to know each other,

335
00:13:25,380 --> 00:13:28,380
some of them have decided to
be accountability partners,

336
00:13:28,380 --> 00:13:31,490
and they've created these
friendships and these bonds now.

337
00:13:31,490 --> 00:13:34,220
They do not wanna leave that network,

338
00:13:34,220 --> 00:13:36,010
they do not wanna leave that community.

339
00:13:36,010 --> 00:13:39,870
So, it absolutely,
1,000% creates retention,

340
00:13:39,870 --> 00:13:41,040
but what it also does

341
00:13:41,040 --> 00:13:43,970
is puts everyone together
to support each other,

342
00:13:43,970 --> 00:13:45,900
and there's so much more support.

343
00:13:45,900 --> 00:13:47,900
You don't have to be the only person

344
00:13:47,900 --> 00:13:50,420
that's offering support
to that individual,

345
00:13:50,420 --> 00:13:52,350
you now have 19 other people

346
00:13:52,350 --> 00:13:54,950
that can offer support to that person.

347
00:13:54,950 --> 00:13:56,910
And I have a lot of humility,

348
00:13:56,910 --> 00:13:58,750
I don't think I know everything,

349
00:13:58,750 --> 00:14:02,050
so if someone else in my group offers

350
00:14:02,050 --> 00:14:04,640
some great advice to
them, and they hear it

351
00:14:04,640 --> 00:14:07,050
because they heard it
from a different person,

352
00:14:07,050 --> 00:14:08,303
that's perfect.

353
00:14:09,350 --> 00:14:14,310
So, I love it because it's
this community of knowledge,

354
00:14:14,310 --> 00:14:15,970
this community of strength,

355
00:14:15,970 --> 00:14:19,330
and we all give value and
we all get value from it.

356
00:14:19,330 --> 00:14:23,480
Even me, I grow all the time
and get value from my clients.

357
00:14:23,480 --> 00:14:25,880
- I know some of the networking
groups that I've been in

358
00:14:25,880 --> 00:14:29,420
have literally changed
my life over the years.

359
00:14:29,420 --> 00:14:31,900
The people you meet and the
relationships that you meet

360
00:14:31,900 --> 00:14:33,050
with the people in the community

361
00:14:33,050 --> 00:14:35,360
are infinitely more valuable

362
00:14:35,360 --> 00:14:37,560
than the actual person who
even created the community

363
00:14:37,560 --> 00:14:38,393
in the first place,

364
00:14:38,393 --> 00:14:40,230
and all these great things
they built and put into it,

365
00:14:40,230 --> 00:14:42,330
and it's like, those are good,

366
00:14:42,330 --> 00:14:46,183
but the relationships I've
built have been transformative.

367
00:14:48,590 --> 00:14:50,790
You talked earlier about making sure that

368
00:14:50,790 --> 00:14:52,100
you ask for advice and stuff,

369
00:14:52,100 --> 00:14:54,200
and I think vulnerability is huge.

370
00:14:54,200 --> 00:14:55,440
People ask for advice

371
00:14:55,440 --> 00:14:59,330
but they're not willing to say the things

372
00:14:59,330 --> 00:15:01,690
that let someone give you good advice.

373
00:15:01,690 --> 00:15:03,880
Like you ask for advice
on a particular situation,

374
00:15:03,880 --> 00:15:06,560
but you don't wanna let them
in on your dirty laundry.

375
00:15:06,560 --> 00:15:08,690
Like, hey, maybe I'm doing this thing

376
00:15:08,690 --> 00:15:09,670
I know I shouldn't be doing

377
00:15:09,670 --> 00:15:11,180
and it's causing me to lose a lot of money

378
00:15:11,180 --> 00:15:13,110
and I don't wanna admit that,

379
00:15:13,110 --> 00:15:16,380
but I wanna ask for advice
on an idea, I have to fix it,

380
00:15:16,380 --> 00:15:18,720
instead of opening up

381
00:15:18,720 --> 00:15:20,230
and being vulnerable on the whole thing.

382
00:15:20,230 --> 00:15:22,120
And I know that changed things for me,

383
00:15:22,120 --> 00:15:23,240
the quality of advice

384
00:15:23,240 --> 00:15:26,363
I got from people when
I did that, was huge.

385
00:15:27,580 --> 00:15:29,750
Some people that I've talked to

386
00:15:29,750 --> 00:15:31,580
that have struggled to go ask for advice,

387
00:15:31,580 --> 00:15:33,100
they're just not wanting to be vulnerable,

388
00:15:33,100 --> 00:15:35,170
it's like, go find a mentor.

389
00:15:35,170 --> 00:15:36,950
Go find a mentor, go find somebody who has

390
00:15:36,950 --> 00:15:38,970
walked that specific path before you

391
00:15:40,170 --> 00:15:41,690
and ask their advice.

392
00:15:41,690 --> 00:15:45,080
And when you tell them
to do it as a mentor,

393
00:15:45,080 --> 00:15:46,680
they're like, oh, good, that sounds great.

394
00:15:46,680 --> 00:15:50,080
We have this mindset shift
towards finding a mentor

395
00:15:50,080 --> 00:15:53,300
versus just going and
asking someone for advice,

396
00:15:53,300 --> 00:15:54,133
for some reason,

397
00:15:54,133 --> 00:15:56,290
they can get past the mental
block with the mentor thing.

398
00:15:56,290 --> 00:15:58,490
So, I've used that a few
times to get people to do it,

399
00:15:58,490 --> 00:16:00,200
I know it helped me.

400
00:16:00,200 --> 00:16:01,320
- I totally agree,

401
00:16:01,320 --> 00:16:03,750
and I'm just gonna challenge
your listeners right now

402
00:16:03,750 --> 00:16:06,567
to think of their word
of the year to be "ask",

403
00:16:07,480 --> 00:16:11,210
because there's so much you will receive

404
00:16:11,210 --> 00:16:12,960
if you just ask.

405
00:16:12,960 --> 00:16:14,910
And it goes back to the conversation

406
00:16:14,910 --> 00:16:17,290
we were having earlier about podcasts.

407
00:16:17,290 --> 00:16:20,090
I've had my radio show and
my podcast for three years,

408
00:16:20,090 --> 00:16:23,720
I've interviewed over 400 people,

409
00:16:23,720 --> 00:16:27,260
and I do interviews during
the week with my members,

410
00:16:27,260 --> 00:16:29,160
every single Monday, every single Tuesday,

411
00:16:29,160 --> 00:16:32,450
so if you add that up, it's
probably in the thousands.

412
00:16:32,450 --> 00:16:36,500
And I wasn't asking anyone
to be on their platform,

413
00:16:36,500 --> 00:16:38,120
to be interviewed on their podcasts,

414
00:16:38,120 --> 00:16:40,880
and 2021 was the year, in the beginning,

415
00:16:40,880 --> 00:16:43,190
I put together a business plan and said,

416
00:16:43,190 --> 00:16:46,230
I'm going to plan to ask

417
00:16:46,230 --> 00:16:47,970
to be on other people's platforms,

418
00:16:47,970 --> 00:16:51,320
and I've been on over 100
podcasts already this year,

419
00:16:51,320 --> 00:16:54,420
I have been on more stages
that I can even count.

420
00:16:54,420 --> 00:16:58,230
And some, two, three in a day,

421
00:16:58,230 --> 00:16:59,740
several in a week.

422
00:16:59,740 --> 00:17:02,330
And with technology, I never
even had to leave my house,

423
00:17:02,330 --> 00:17:04,810
I never physically stepped on one stage,

424
00:17:04,810 --> 00:17:06,720
but I got so much exposure

425
00:17:06,720 --> 00:17:10,020
and it grew my name, my
brand, and my community,

426
00:17:10,020 --> 00:17:12,770
and it's still continuing to do that

427
00:17:12,770 --> 00:17:15,120
because these are evergreen,

428
00:17:15,120 --> 00:17:16,770
presentations that still go on

429
00:17:16,770 --> 00:17:18,330
and podcasts that are still available

430
00:17:18,330 --> 00:17:19,460
for people to listen to,

431
00:17:19,460 --> 00:17:23,830
so never underestimate
the power of the ask.

432
00:17:23,830 --> 00:17:25,990
- Yeah, I think that
one is really valuable.

433
00:17:25,990 --> 00:17:28,210
I know when we were talking
before we hit record,

434
00:17:28,210 --> 00:17:29,210
that's one of the things

435
00:17:29,210 --> 00:17:31,675
that I've gotta do better on myself,

436
00:17:31,675 --> 00:17:33,410
it's something I'm gonna be
working on this next year,

437
00:17:33,410 --> 00:17:37,570
is actually making those asks
to be more present on stuff.

438
00:17:37,570 --> 00:17:39,360
And some of the biggest
marketers in the world

439
00:17:39,360 --> 00:17:41,870
are telling you that that's the strategy.

440
00:17:41,870 --> 00:17:43,690
You need to go find these JV partnerships,

441
00:17:43,690 --> 00:17:45,380
you need to go reach out to people

442
00:17:45,380 --> 00:17:47,670
that can help get you in
front of your audience

443
00:17:47,670 --> 00:17:49,423
and see how you can help them.

444
00:17:50,800 --> 00:17:53,720
When email starts being wonky 'cause

445
00:17:53,720 --> 00:17:55,610
Apple's changing things for Apple mail,

446
00:17:55,610 --> 00:17:58,530
and Facebook ads stop working
because of iOS updates,

447
00:17:58,530 --> 00:18:02,760
and you just never know when a platform

448
00:18:02,760 --> 00:18:04,740
that you're using to get
your message out there

449
00:18:04,740 --> 00:18:06,520
is going to change something

450
00:18:06,520 --> 00:18:08,190
and your message just stops.

451
00:18:08,190 --> 00:18:09,610
When the iOS update rolled out,

452
00:18:09,610 --> 00:18:12,000
I can't tell you how many people
I talked to that were like,

453
00:18:12,000 --> 00:18:15,540
we were consistently
generating 100 leads a week,

454
00:18:15,540 --> 00:18:17,430
or something crazy, from our ads,

455
00:18:17,430 --> 00:18:18,660
and then they made that update

456
00:18:18,660 --> 00:18:20,550
and now we get like two,

457
00:18:20,550 --> 00:18:22,560
and it's like your business
gets crippled overnight

458
00:18:22,560 --> 00:18:24,730
from something that is
out of your control,

459
00:18:24,730 --> 00:18:26,330
and you're just stuck,

460
00:18:26,330 --> 00:18:29,500
but relationships don't disappear.

461
00:18:29,500 --> 00:18:31,230
If you have relationships with people,

462
00:18:31,230 --> 00:18:34,040
and they have communities,
and you have communities,

463
00:18:34,040 --> 00:18:36,880
and you're participating in communities,

464
00:18:36,880 --> 00:18:40,280
you're gonna survive and
weather those storms like that.

465
00:18:40,280 --> 00:18:42,010
- Yeah, cultivating relationships

466
00:18:42,010 --> 00:18:43,560
is the most powerful thing

467
00:18:43,560 --> 00:18:45,300
no matter how much technology we have,

468
00:18:45,300 --> 00:18:48,140
it just allows you to
do it easier and faster.

469
00:18:48,140 --> 00:18:50,900
You can reach out to anyone that you want,

470
00:18:50,900 --> 00:18:53,960
there isn't anyone out
there who's an influencer,

471
00:18:53,960 --> 00:18:57,227
who is someone who we follow,

472
00:18:57,227 --> 00:18:59,770
that we might think, oh,
they would never answer me,

473
00:18:59,770 --> 00:19:01,760
oh, you'd be surprised.

474
00:19:01,760 --> 00:19:05,110
One of my clients reached
out to Gabby Bernstein

475
00:19:05,110 --> 00:19:08,470
through Instagram, because she
wanted to contact her about

476
00:19:08,470 --> 00:19:09,880
a retreat she was having

477
00:19:09,880 --> 00:19:12,150
and wanted some additional information

478
00:19:12,150 --> 00:19:14,030
for teaching bullets,

479
00:19:14,030 --> 00:19:17,620
and Gabby Bernstein replied
and had a conversation with her

480
00:19:17,620 --> 00:19:19,480
over social media,

481
00:19:19,480 --> 00:19:23,110
and that's someone you maybe
would never have been able to

482
00:19:23,110 --> 00:19:24,340
get in front of,

483
00:19:24,340 --> 00:19:26,730
because maybe you were only in the VIP

484
00:19:26,730 --> 00:19:28,680
'cause you paid for a
ticket to go see her,

485
00:19:28,680 --> 00:19:31,240
but you never really had a
chance to talk to her one-on-one,

486
00:19:31,240 --> 00:19:33,372
but now, with technology,
we have that opportunity.

487
00:19:33,372 --> 00:19:37,880
So, cultivating relationships
is by far the strongest,

488
00:19:37,880 --> 00:19:40,140
because it's not about the rotating door

489
00:19:40,140 --> 00:19:41,610
of getting the wide net, right?

490
00:19:41,610 --> 00:19:43,300
I call it putting the wide net

491
00:19:43,300 --> 00:19:45,841
where you're getting a lot of clients in

492
00:19:45,841 --> 00:19:49,270
and getting a lot
through your lead funnel,

493
00:19:49,270 --> 00:19:51,840
but if you're not casting your net as wide

494
00:19:51,840 --> 00:19:55,330
and you're really focusing on the net

495
00:19:55,330 --> 00:19:57,890
of the people that are in front of you,

496
00:19:57,890 --> 00:19:59,690
then those are the clients

497
00:19:59,690 --> 00:20:01,190
that are gonna know, like, and trust you,

498
00:20:01,190 --> 00:20:02,890
and spend the most money with you,

499
00:20:02,890 --> 00:20:05,830
rather than trying to get it nice and wide

500
00:20:05,830 --> 00:20:08,060
and each person spending
a little bit of money.

501
00:20:08,060 --> 00:20:10,800
The ones that are in, what I
would call, your inner circle,

502
00:20:10,800 --> 00:20:11,690
those are gonna be the ones

503
00:20:11,690 --> 00:20:15,083
that spend the most money
with you over and over again.

504
00:20:16,220 --> 00:20:18,440
- I think that's one of
the things I really love

505
00:20:18,440 --> 00:20:20,190
about collaborative content.

506
00:20:20,190 --> 00:20:22,890
This podcast is an example
of collaborative content.

507
00:20:22,890 --> 00:20:25,887
I read this book from James Carbary,

508
00:20:25,887 --> 00:20:27,950
"Content-Based Networking",

509
00:20:27,950 --> 00:20:29,020
and it was like,

510
00:20:29,020 --> 00:20:32,150
there's a way to make an
ask that opens a door.

511
00:20:32,150 --> 00:20:34,040
So, you can say, I'd like
to collaborate with you

512
00:20:34,040 --> 00:20:35,660
to create any kind of piece of content.

513
00:20:35,660 --> 00:20:38,430
It could be a podcast, it
could be a video interview,

514
00:20:38,430 --> 00:20:39,610
it could be a blog article,

515
00:20:39,610 --> 00:20:40,870
you could write a book together.

516
00:20:40,870 --> 00:20:42,670
There's so many different
ways you can create content,

517
00:20:42,670 --> 00:20:45,620
you could host a webinar
together, whatever that is,

518
00:20:45,620 --> 00:20:49,380
but it's an easy way to
make an ask and open a door.

519
00:20:49,380 --> 00:20:50,850
If there's somebody that
you would like to meet,

520
00:20:50,850 --> 00:20:52,660
if there's somebody that
you wanna connect with,

521
00:20:52,660 --> 00:20:54,700
if they have an audience
you'd like to get in front of,

522
00:20:54,700 --> 00:20:56,700
instead of just like being,

523
00:20:56,700 --> 00:20:58,930
hey, I wanna talk to your
people, will you promote me?

524
00:20:58,930 --> 00:21:01,330
And being very pushy and
aggressive, you can say like,

525
00:21:01,330 --> 00:21:03,150
hey, I would love to interview you.

526
00:21:03,150 --> 00:21:05,690
Or, I would love to create
a blog article with you,

527
00:21:05,690 --> 00:21:07,080
would you be open to that?

528
00:21:07,080 --> 00:21:08,900
And you can build a relationship.

529
00:21:08,900 --> 00:21:10,510
And I think for the people that are afraid

530
00:21:10,510 --> 00:21:13,883
to make those asks, it's a
really soft way to do it.

531
00:21:13,883 --> 00:21:17,070
Like you said, you've been on
over 100 podcasts as a guest,

532
00:21:17,070 --> 00:21:18,980
you have met over 100 new people

533
00:21:18,980 --> 00:21:22,390
that you would not have met if
you didn't offer yourself up

534
00:21:22,390 --> 00:21:23,730
to be a guest for their podcast.

535
00:21:23,730 --> 00:21:26,500
You've made 100 new relationships

536
00:21:26,500 --> 00:21:29,233
off of just showing up
and having a conversation.

537
00:21:30,180 --> 00:21:31,990
That's such a powerful medium.

538
00:21:31,990 --> 00:21:32,850
- Absolutely.

539
00:21:32,850 --> 00:21:35,780
And not only that, but also

540
00:21:37,110 --> 00:21:38,870
asking someone if they know anyone.

541
00:21:38,870 --> 00:21:42,170
Like, I'm looking for
opportunities to speak on stage

542
00:21:42,170 --> 00:21:44,510
to female entrepreneurs,

543
00:21:44,510 --> 00:21:46,880
do you know of anyone that has a stage

544
00:21:46,880 --> 00:21:48,970
that would be a good fit for me?

545
00:21:48,970 --> 00:21:51,350
So, maybe it's not you, Christina,

546
00:21:51,350 --> 00:21:53,420
that would know who, at
that stage, but you're like,

547
00:21:53,420 --> 00:21:56,320
oh, you know, my friend,
she does all these events.

548
00:21:56,320 --> 00:21:58,420
Let me just connect the
two of you over email,

549
00:21:58,420 --> 00:21:59,560
and I'll do the introduction,

550
00:21:59,560 --> 00:22:00,950
and then you guys can take it from there.

551
00:22:00,950 --> 00:22:03,180
It's like, thanks,
Christina, I appreciate that.

552
00:22:03,180 --> 00:22:04,980
So, that's all the work you do,

553
00:22:04,980 --> 00:22:06,530
and then you walk away from that,

554
00:22:06,530 --> 00:22:08,260
and then now I'm in
contact with the person

555
00:22:08,260 --> 00:22:09,700
that you put me in contact with,

556
00:22:09,700 --> 00:22:12,700
never forgetting that you
connected me in the first place.

557
00:22:12,700 --> 00:22:15,080
So of course, if you have an ask,

558
00:22:15,080 --> 00:22:17,760
I'm gonna give that
back to you in a second.

559
00:22:17,760 --> 00:22:20,130
Or I'd probably think about
you next week when it's like,

560
00:22:20,130 --> 00:22:21,120
oh, you know what?

561
00:22:21,120 --> 00:22:22,970
This is a perfect
podcast for you to be on,

562
00:22:22,970 --> 00:22:24,453
you gotta contact Christina.

563
00:22:25,342 --> 00:22:28,020
She's gonna be a great host for you.

564
00:22:28,020 --> 00:22:33,020
So again, I think it's a lost art,

565
00:22:33,240 --> 00:22:35,190
honestly, Christina,

566
00:22:35,190 --> 00:22:37,300
but you go all the way back
to "Think and Grow Rich"

567
00:22:37,300 --> 00:22:39,810
with Napoleon Hill, 1937,

568
00:22:39,810 --> 00:22:41,720
somewhere around there, he wrote the book,

569
00:22:41,720 --> 00:22:42,860
all the way back then

570
00:22:42,860 --> 00:22:45,550
when they were in the
era of the depression,

571
00:22:45,550 --> 00:22:49,500
and he talks about
master-minding and asking people.

572
00:22:49,500 --> 00:22:51,270
So, visualizing, master-minding,

573
00:22:51,270 --> 00:22:52,300
like you talked about,

574
00:22:52,300 --> 00:22:54,840
getting together in groups
with people, brainstorming,

575
00:22:54,840 --> 00:22:56,680
asking people for help.

576
00:22:56,680 --> 00:22:59,220
I've had big transformations this year

577
00:22:59,220 --> 00:23:01,020
in my mastermind that I was in,

578
00:23:01,020 --> 00:23:03,640
and really just coming clean and saying,

579
00:23:03,640 --> 00:23:04,730
this is where I'm struggling,

580
00:23:04,730 --> 00:23:06,336
this is what's happening in my business,

581
00:23:06,336 --> 00:23:10,040
I'm at a fork in the road
and I need some advice.

582
00:23:10,040 --> 00:23:14,040
And getting advice from people
that own multiple businesses,

583
00:23:14,040 --> 00:23:15,780
that have done it before you,

584
00:23:15,780 --> 00:23:17,400
and they're gonna give
you their true advice

585
00:23:17,400 --> 00:23:19,083
because they want you to succeed.

586
00:23:19,920 --> 00:23:21,240
- Yeah, that's one of the things I love

587
00:23:21,240 --> 00:23:23,700
about the entrepreneurial
community in general,

588
00:23:23,700 --> 00:23:26,633
is we're typically willing
to help each other.

589
00:23:27,830 --> 00:23:30,360
It should be a really
competitive industry,

590
00:23:30,360 --> 00:23:31,770
you could meet another entrepreneur

591
00:23:31,770 --> 00:23:34,270
who's literally competition with you,

592
00:23:34,270 --> 00:23:36,050
and most people will still give advice,

593
00:23:36,050 --> 00:23:38,700
'cause honestly, most of
us, without trying too hard,

594
00:23:38,700 --> 00:23:41,910
can get more customers than we can handle,

595
00:23:41,910 --> 00:23:44,540
pretty easily, if you're doing
something that people need.

596
00:23:44,540 --> 00:23:46,930
So, networking with your competitors

597
00:23:46,930 --> 00:23:48,973
is a really weird strategy that can work

598
00:23:48,973 --> 00:23:52,720
because there's usually
something different.

599
00:23:52,720 --> 00:23:55,270
- There's always something different,

600
00:23:55,270 --> 00:23:58,400
Christina, and it's you,
you're what's different,

601
00:23:58,400 --> 00:24:01,400
and I don't think there's any
competition for us out there.

602
00:24:01,400 --> 00:24:02,900
There's a reason why a Burger King

603
00:24:02,900 --> 00:24:04,537
is directly across the street
from a Jack in the Box,

604
00:24:04,537 --> 00:24:07,130
that's directly across the
street from a McDonald's,

605
00:24:07,130 --> 00:24:09,430
that's directly across the
street from a Taco bell,

606
00:24:09,430 --> 00:24:12,410
because you, me, and four
other next door neighbors

607
00:24:12,410 --> 00:24:14,140
are gonna drive down that same road,

608
00:24:14,140 --> 00:24:16,940
and each one of us are gonna
pull into a different one

609
00:24:16,940 --> 00:24:18,960
because of our needs.
- That was great analogy.

610
00:24:18,960 --> 00:24:21,070
I love that so much.

611
00:24:21,070 --> 00:24:22,690
I have tried to explain that to people

612
00:24:22,690 --> 00:24:24,650
and I've never had a great way to ex-

613
00:24:24,650 --> 00:24:26,153
I love that.

614
00:24:26,153 --> 00:24:27,690
I love that so much.

615
00:24:27,690 --> 00:24:29,940
I work with people a
lot, creating content,

616
00:24:29,940 --> 00:24:31,080
one of my companies, that's all we do,

617
00:24:31,080 --> 00:24:33,580
is create content for marketing
agencies and their clients,

618
00:24:33,580 --> 00:24:35,110
so we make a lot of content,

619
00:24:35,110 --> 00:24:37,390
and one of the things I hear a lot is,

620
00:24:37,390 --> 00:24:38,550
well, how do I say something

621
00:24:38,550 --> 00:24:40,460
that nobody else has said before?

622
00:24:40,460 --> 00:24:41,870
It doesn't matter if
somebody else has said it,

623
00:24:41,870 --> 00:24:44,750
because you're gonna come
at it with your experience,

624
00:24:44,750 --> 00:24:47,330
with your expertise, with your knowledge,

625
00:24:47,330 --> 00:24:49,700
and you're gonna be
speaking to the audience

626
00:24:49,700 --> 00:24:51,780
that you like the most.

627
00:24:51,780 --> 00:24:54,480
So, even if someone else happened to walk

628
00:24:54,480 --> 00:24:56,160
your exact same path,

629
00:24:56,160 --> 00:24:57,430
they're probably not gonna like working

630
00:24:57,430 --> 00:24:59,390
with the same clients that
you like working with.

631
00:24:59,390 --> 00:25:01,440
Some people need people
that are high energy

632
00:25:01,440 --> 00:25:02,490
and very motivated,

633
00:25:02,490 --> 00:25:04,840
and that's the people that
they wanna spend all day with.

634
00:25:04,840 --> 00:25:06,920
Other people get
overwhelmed by those people,

635
00:25:06,920 --> 00:25:07,753
they want the quiet people

636
00:25:07,753 --> 00:25:10,623
that can put their head down and do work.

637
00:25:10,623 --> 00:25:13,240
Everybody's got their things.
- Oh, yeah.

638
00:25:13,240 --> 00:25:17,150
I repel a lot of people
because I am super high energy,

639
00:25:17,150 --> 00:25:19,710
I say it like it is, I'm out there,

640
00:25:19,710 --> 00:25:23,370
and that attracts people
that are action takers,

641
00:25:23,370 --> 00:25:24,580
that wanna get out there,

642
00:25:24,580 --> 00:25:26,210
that are looking for that drive,

643
00:25:26,210 --> 00:25:28,850
other people that are a
little bit more reserved,

644
00:25:28,850 --> 00:25:30,330
that aren't really sure,

645
00:25:30,330 --> 00:25:31,700
they're like, errr...

646
00:25:31,700 --> 00:25:34,710
I don't know if this is
the right energy for me.

647
00:25:34,710 --> 00:25:36,660
And I've had people tell me,

648
00:25:36,660 --> 00:25:38,590
the first time I met
you, I was like, whoa!

649
00:25:38,590 --> 00:25:39,770
Her energy's off the chart,

650
00:25:39,770 --> 00:25:41,240
she's not the girl for me.

651
00:25:41,240 --> 00:25:43,080
And I was like, well, that's a shame.

652
00:25:43,080 --> 00:25:45,110
They said, and then I got to know you

653
00:25:45,110 --> 00:25:47,030
and was around you more, and it was like,

654
00:25:47,030 --> 00:25:48,920
how could you not wanna be in that energy

655
00:25:48,920 --> 00:25:49,753
and that vibration?

656
00:25:49,753 --> 00:25:51,580
I was like, oh, thank you very much.

657
00:25:51,580 --> 00:25:53,190
But I certainly didn't apologize

658
00:25:53,190 --> 00:25:55,570
for someone thinking that
they didn't like me because

659
00:25:55,570 --> 00:25:57,970
we are not here to serve everyone

660
00:25:57,970 --> 00:25:59,530
and we need to remember that.

661
00:25:59,530 --> 00:26:02,270
Your responsibility is
not to serve everyone,

662
00:26:02,270 --> 00:26:04,250
your responsibility is to serve the people

663
00:26:04,250 --> 00:26:07,360
that need what you offer, period,

664
00:26:07,360 --> 00:26:08,193
that is it,

665
00:26:08,193 --> 00:26:10,330
and those are the people
that you will attract.

666
00:26:10,330 --> 00:26:12,030
But if you don't get
out there as yourself,

667
00:26:12,030 --> 00:26:14,460
if you're not authentic,
if you're not confident,

668
00:26:14,460 --> 00:26:15,940
if you don't have the mindset

669
00:26:17,112 --> 00:26:19,950
and the desire to win, and be successful,

670
00:26:19,950 --> 00:26:22,890
and exude that presence,

671
00:26:22,890 --> 00:26:25,130
everyone else is going to feel

672
00:26:25,130 --> 00:26:27,900
that you don't even
believe what you're saying,

673
00:26:27,900 --> 00:26:29,990
so why would I wanna hire you?

674
00:26:29,990 --> 00:26:32,630
But when you are sure and you're certain,

675
00:26:32,630 --> 00:26:33,853
people wanna hire you.

676
00:26:34,690 --> 00:26:36,820
- Well, we've had this, I think, trend,

677
00:26:36,820 --> 00:26:38,680
when everything started going digital,

678
00:26:38,680 --> 00:26:41,053
that was, what really
got lost was the humans.

679
00:26:42,876 --> 00:26:43,709
And then we started saying,

680
00:26:43,709 --> 00:26:45,570
oh, we need to humanize the
brands a little bit more,

681
00:26:45,570 --> 00:26:47,520
and people start coming up
with mascots and started-

682
00:26:47,520 --> 00:26:48,650
It's like, you have humans,

683
00:26:48,650 --> 00:26:49,860
they're in your company right now,

684
00:26:49,860 --> 00:26:50,810
if you're a solopreneur,

685
00:26:50,810 --> 00:26:53,903
you are the human behind
your business, come out.

686
00:26:54,860 --> 00:26:56,580
So many people spend all of this time

687
00:26:56,580 --> 00:26:58,510
creating all these avatar worksheets,

688
00:26:58,510 --> 00:27:00,110
and buyer persona worksheets,

689
00:27:00,110 --> 00:27:02,993
and trying to figure out
how to attract the people

690
00:27:02,993 --> 00:27:03,826
that they like the most,

691
00:27:03,826 --> 00:27:06,100
and it's like, get out,

692
00:27:06,100 --> 00:27:07,983
go talk to people.

693
00:27:09,130 --> 00:27:12,360
Your target customers are
going to be attracted to you,

694
00:27:12,360 --> 00:27:14,590
they're gonna see you
in the corner of a room,

695
00:27:14,590 --> 00:27:16,980
in person or whatever, and be like,

696
00:27:16,980 --> 00:27:20,140
I wanna walk that way,
that seems interesting,

697
00:27:20,140 --> 00:27:22,200
what's happening over there.

698
00:27:22,200 --> 00:27:23,047
They're gonna connect with you

699
00:27:23,047 --> 00:27:24,610
and they're gonna come to you

700
00:27:24,610 --> 00:27:27,510
instead of you being
like, how do I find them?

701
00:27:27,510 --> 00:27:28,513
Go be a human.

702
00:27:29,700 --> 00:27:32,250
It's amazing how simple
of a strategy that is

703
00:27:32,250 --> 00:27:33,850
that everybody overlooks.

704
00:27:33,850 --> 00:27:35,660
Just go be a helpful human.

705
00:27:35,660 --> 00:27:37,760
- It's the best advice you can offer,

706
00:27:37,760 --> 00:27:39,480
and I wrote a book

707
00:27:39,480 --> 00:27:42,590
with the help of some other
ladies collaborating with me

708
00:27:42,590 --> 00:27:45,790
on stepping into the spotlight
to expand your influence,

709
00:27:45,790 --> 00:27:48,200
to attract the right clients,

710
00:27:48,200 --> 00:27:50,310
not just clients, but the right clients,

711
00:27:50,310 --> 00:27:52,900
and you're your own secret sauce.

712
00:27:52,900 --> 00:27:54,410
If you're not doing it,

713
00:27:54,410 --> 00:27:58,396
then you just need to give
yourself permission to go.

714
00:27:58,396 --> 00:28:00,410
And don't hide,

715
00:28:00,410 --> 00:28:01,460
you can't hide,

716
00:28:01,460 --> 00:28:03,580
that is not why you were
given the skill sets,

717
00:28:03,580 --> 00:28:04,660
or the purpose,

718
00:28:04,660 --> 00:28:07,540
or have all the wisdom, all the knowledge,

719
00:28:07,540 --> 00:28:09,559
everything that you have
is what sets you apart.

720
00:28:09,559 --> 00:28:12,050
I like to use this analogy, Christina,

721
00:28:12,050 --> 00:28:14,716
so, you and I go to a
concert and we're watching

722
00:28:14,716 --> 00:28:17,900
these beautiful singers and
they're all in white robes,

723
00:28:17,900 --> 00:28:20,060
and there's one person
in a red robe up there

724
00:28:20,060 --> 00:28:22,410
and everyone's looking at that
person in the red robe going,

725
00:28:22,410 --> 00:28:23,860
why are they in a red robe?

726
00:28:23,860 --> 00:28:24,693
What is their part?

727
00:28:24,693 --> 00:28:25,770
Why are they different?

728
00:28:25,770 --> 00:28:29,060
So, all the eyes are staring
at the person in the red robe,

729
00:28:29,060 --> 00:28:32,430
not one of us even notice anyone
in the white robes anymore,

730
00:28:32,430 --> 00:28:35,400
yet everyone tries to put
on a white robe every day

731
00:28:35,400 --> 00:28:36,890
so that they're not noticed,

732
00:28:36,890 --> 00:28:39,240
and then you wonder why you
don't have the business.

733
00:28:39,240 --> 00:28:40,760
Because you're not standing out,

734
00:28:40,760 --> 00:28:43,380
we're meant to stand out and be different,

735
00:28:43,380 --> 00:28:45,210
that's why we each have
a different fingerprint.

736
00:28:45,210 --> 00:28:47,660
So, be the person in the red robe,

737
00:28:47,660 --> 00:28:49,970
stand out and do things your way

738
00:28:49,970 --> 00:28:50,990
and do things differently.

739
00:28:50,990 --> 00:28:52,700
Who do we notice on social media?

740
00:28:52,700 --> 00:28:55,590
The disruptors, the
people that are different.

741
00:28:55,590 --> 00:28:58,740
We recognize people that
have blue hair, Christina,

742
00:28:58,740 --> 00:29:00,990
not the ones that have
the same color hair.

743
00:29:00,990 --> 00:29:05,170
So, I'm saying that because
it's important for us to realize

744
00:29:05,170 --> 00:29:06,610
that we are unique,

745
00:29:06,610 --> 00:29:08,390
we were created for greatness,

746
00:29:08,390 --> 00:29:11,660
and then we choose if we wanna
move forward with it or not,

747
00:29:11,660 --> 00:29:14,670
and it's nobody else's choice but our own.

748
00:29:14,670 --> 00:29:16,440
- Well, I think that was a really, like,

749
00:29:16,440 --> 00:29:18,210
as soon as you start talking
about the red robe thing,

750
00:29:18,210 --> 00:29:21,100
I'm like, immediately,
me in the blue hair.

751
00:29:21,100 --> 00:29:23,330
I did this back six years ago,

752
00:29:23,330 --> 00:29:25,120
back when we still had
physical office space,

753
00:29:25,120 --> 00:29:27,700
and I was like, it was scary and weird,

754
00:29:27,700 --> 00:29:30,413
and am I gonna be professional enough?

755
00:29:30,413 --> 00:29:33,140
I look professional, I'm a
businesswoman, it's fine,

756
00:29:33,140 --> 00:29:35,060
you can have crazy hair and look weird.

757
00:29:35,060 --> 00:29:37,620
But then, when everything
went online on Zoom,

758
00:29:37,620 --> 00:29:40,030
this really cool thing happened.

759
00:29:40,030 --> 00:29:42,330
These huge events with thousands
and thousands of people

760
00:29:42,330 --> 00:29:45,520
are on these big Zoom
walls, if you've seen those,

761
00:29:45,520 --> 00:29:47,030
covering the thing,

762
00:29:47,030 --> 00:29:49,170
people in the chat were seeing me.

763
00:29:49,170 --> 00:29:51,010
I stood out,

764
00:29:51,010 --> 00:29:53,210
exactly that, the eyes were on me,

765
00:29:53,210 --> 00:29:55,220
and they were messaging me in the chat,

766
00:29:55,220 --> 00:29:56,720
hey, Christina, I see you.

767
00:29:56,720 --> 00:29:59,310
And sending me emails or
hitting me up on social media

768
00:29:59,310 --> 00:30:00,960
and be like, I saw you in the event.

769
00:30:00,960 --> 00:30:02,930
Oh my God, I didn't know
you were gonna be there.

770
00:30:02,930 --> 00:30:04,890
And then, even one of Pedro's events,

771
00:30:04,890 --> 00:30:06,800
they took a screenshot

772
00:30:06,800 --> 00:30:08,540
or took a picture of all of that,

773
00:30:08,540 --> 00:30:11,730
and they put it up as the
background for the sign-in page

774
00:30:11,730 --> 00:30:13,602
for one of his things,

775
00:30:13,602 --> 00:30:15,200
and you can see me,

776
00:30:15,200 --> 00:30:16,850
and everybody's messaging me

777
00:30:17,820 --> 00:30:19,640
almost a year after that has ended

778
00:30:19,640 --> 00:30:21,410
because he's still promoting that product,

779
00:30:21,410 --> 00:30:24,710
and I'm in the background on that label.

780
00:30:24,710 --> 00:30:26,240
It's like, you just stand out.

781
00:30:26,240 --> 00:30:27,410
People are so afraid, they're like,

782
00:30:27,410 --> 00:30:29,810
oh, I wouldn't be as brave
as you, I couldn't do that.

783
00:30:29,810 --> 00:30:33,340
It's like, I've thought about
making my hair green or purple

784
00:30:33,340 --> 00:30:34,793
but like...

785
00:30:34,793 --> 00:30:36,490
- You have one life.

786
00:30:36,490 --> 00:30:37,840
Yeah, you have one life.

787
00:30:37,840 --> 00:30:39,233
- Be a weirdo.

788
00:30:39,233 --> 00:30:42,030
I have literally got cat ears over here

789
00:30:42,030 --> 00:30:44,303
that sometimes I just want to wear.

790
00:30:45,336 --> 00:30:46,436
- I think it's great.

791
00:30:46,436 --> 00:30:47,660
- You know, be stupid.

792
00:30:47,660 --> 00:30:50,800
I've got samurai chopsticks

793
00:30:50,800 --> 00:30:52,190
I put my hair up in buns with

794
00:30:52,190 --> 00:30:53,897
when I'm walking around in (indistinct).

795
00:30:55,360 --> 00:30:56,450
I'm a very shy person.

796
00:30:56,450 --> 00:30:58,420
I even shared with you
before this interview

797
00:30:58,420 --> 00:30:59,950
that I used to hyperventilate

798
00:30:59,950 --> 00:31:01,680
if I was having to give a speech.

799
00:31:01,680 --> 00:31:02,850
If I had to get in front of people

800
00:31:02,850 --> 00:31:04,470
and teach a thing in front
of a room full of people,

801
00:31:04,470 --> 00:31:05,830
I would literally hyperventilate.

802
00:31:05,830 --> 00:31:07,600
And now, I'm running around with blue hair

803
00:31:07,600 --> 00:31:08,650
and acting like a weirdo,

804
00:31:08,650 --> 00:31:11,670
and my business is doing
better than it ever has.

805
00:31:11,670 --> 00:31:16,160
- I think the sooner that your
audience believes in them,

806
00:31:16,160 --> 00:31:17,750
and the sooner that they believe

807
00:31:17,750 --> 00:31:20,330
that what people need is them

808
00:31:20,330 --> 00:31:22,660
and not your perfect speech,

809
00:31:22,660 --> 00:31:27,520
and not your perfect proper
video that you just did,

810
00:31:27,520 --> 00:31:30,380
that's edited 'cause you spent two months

811
00:31:30,380 --> 00:31:32,800
and $2,000 to have someone edit it.

812
00:31:32,800 --> 00:31:34,280
I'm like, one take.

813
00:31:34,280 --> 00:31:35,970
I get out there, I do one take

814
00:31:35,970 --> 00:31:38,720
and if I mess up, I just keep going,

815
00:31:38,720 --> 00:31:41,050
and it's the authenticity

816
00:31:41,050 --> 00:31:43,050
that I get the most compliments on.

817
00:31:43,050 --> 00:31:45,180
I love it that you shared with us that

818
00:31:45,180 --> 00:31:46,950
when you showed that you
have this side of you

819
00:31:46,950 --> 00:31:49,910
that is sometimes crying, or upset,

820
00:31:49,910 --> 00:31:51,440
or angry, or struggling,

821
00:31:51,440 --> 00:31:53,900
because it makes you relatable,

822
00:31:53,900 --> 00:31:55,500
and when I can relate to you,

823
00:31:55,500 --> 00:31:58,580
then I feel like I'm
connected more to you.

824
00:31:58,580 --> 00:32:00,920
So, try not to be who you're not,

825
00:32:00,920 --> 00:32:03,647
be who you're supposed to be, just you.

826
00:32:04,540 --> 00:32:06,210
If you want blue hair, have blue hair,

827
00:32:06,210 --> 00:32:08,660
if you wanna wear cat ears, wear cat ears.

828
00:32:08,660 --> 00:32:11,050
I have a girlfriend that
wears different googly eyes

829
00:32:11,050 --> 00:32:13,160
and different glasses
on everything she does.

830
00:32:13,160 --> 00:32:16,333
She wears a tutu on stage
physically, when she speaks,

831
00:32:17,530 --> 00:32:21,040
and she's six foot tall
and was in the SWAT team,

832
00:32:21,040 --> 00:32:24,300
so she has all kinds of stuff going on.

833
00:32:24,300 --> 00:32:27,010
And let me tell you, you never forget her

834
00:32:27,010 --> 00:32:30,910
and people want to be in her energy field

835
00:32:30,910 --> 00:32:33,060
because she has such a high vibration.

836
00:32:33,060 --> 00:32:36,530
Why? Because she's
adventurous and she's fun.

837
00:32:36,530 --> 00:32:40,240
And we can live our
lives till our last day

838
00:32:40,240 --> 00:32:43,670
and sit there and say, how much
money is in my bank account?

839
00:32:43,670 --> 00:32:44,503
Great.

840
00:32:45,440 --> 00:32:47,670
I wish I would've gone to Bali,

841
00:32:47,670 --> 00:32:50,130
which I've always wanted to
do and I never got to do.

842
00:32:50,130 --> 00:32:52,330
So, at the end of the day,

843
00:32:52,330 --> 00:32:53,790
you're gonna want the people around you

844
00:32:53,790 --> 00:32:54,910
that you love the most,

845
00:32:54,910 --> 00:32:56,210
and what you're gonna be talking about

846
00:32:56,210 --> 00:32:57,960
are the experiences that you've had,

847
00:32:57,960 --> 00:33:00,150
not how much money's sitting
in your bank account,

848
00:33:00,150 --> 00:33:01,330
not about anything else.

849
00:33:01,330 --> 00:33:03,720
So, love the ones that are closest to you,

850
00:33:03,720 --> 00:33:05,510
live the life that you desire,

851
00:33:05,510 --> 00:33:07,540
go do things on your bucket list,

852
00:33:07,540 --> 00:33:10,660
and when you're out there
doing things and you're happy,

853
00:33:10,660 --> 00:33:13,220
business will be attracted to you.

854
00:33:13,220 --> 00:33:14,920
People don't understand that, they think,

855
00:33:14,920 --> 00:33:16,210
no, I just have to put my head down

856
00:33:16,210 --> 00:33:17,290
and work, work, work, work, work.

857
00:33:17,290 --> 00:33:19,250
It's like, get out there and meet people,

858
00:33:19,250 --> 00:33:21,090
the more you get out
there and meet people,

859
00:33:21,090 --> 00:33:22,910
the more you're gonna
attract people to you,

860
00:33:22,910 --> 00:33:24,350
the more money you're
gonna be able to have,

861
00:33:24,350 --> 00:33:26,330
the more experiences you're
gonna be able to have,

862
00:33:26,330 --> 00:33:27,590
the better version of yourself

863
00:33:27,590 --> 00:33:29,670
you're gonna be able to lean into,

864
00:33:29,670 --> 00:33:32,750
and you're gonna be able
to make a greater impact,

865
00:33:32,750 --> 00:33:34,630
and that's what we're all here to do.

866
00:33:34,630 --> 00:33:36,600
- And people think they
have to put so much effort

867
00:33:36,600 --> 00:33:39,990
into marketing to attract new
people to them, and it's like,

868
00:33:39,990 --> 00:33:42,670
instead of trying to
attract new customers,

869
00:33:42,670 --> 00:33:44,720
why don't you try and create raving fans?

870
00:33:45,681 --> 00:33:48,860
Because it's a small, subtle
little difference in wording,

871
00:33:48,860 --> 00:33:50,830
but the raving fans are gonna be the ones

872
00:33:50,830 --> 00:33:53,490
that will go promote you, they're
gonna refer people to you.

873
00:33:53,490 --> 00:33:55,920
You don't need 100 clients,

874
00:33:55,920 --> 00:33:58,910
you need 10 that are your raving fans,

875
00:33:58,910 --> 00:34:02,000
because they will go
find you the other 90.

876
00:34:02,000 --> 00:34:04,540
If you put that extra
attention in, and you show up,

877
00:34:04,540 --> 00:34:07,220
and you're authentic, there's
so much power to that,

878
00:34:07,220 --> 00:34:08,253
and I love it.

879
00:34:09,600 --> 00:34:12,150
And I know we've talked
a lot about showing up,

880
00:34:12,150 --> 00:34:15,780
I think another good
parting tidbit would be

881
00:34:16,950 --> 00:34:19,610
to fully participate in
a community like yours,

882
00:34:19,610 --> 00:34:21,060
like the ones that you're in,

883
00:34:21,060 --> 00:34:24,230
what advice would you have for someone

884
00:34:24,230 --> 00:34:26,050
that is joining a community,

885
00:34:26,050 --> 00:34:28,033
to actually make the most out of it?

886
00:34:29,250 --> 00:34:31,990
- First of all, I want every
single one of your listeners

887
00:34:31,990 --> 00:34:34,500
to evaluate the communities
they're in today.

888
00:34:34,500 --> 00:34:36,190
So, the communities that you're in today,

889
00:34:36,190 --> 00:34:38,070
if you are not participating in them

890
00:34:38,070 --> 00:34:40,440
and you just joined because
someone told you to join,

891
00:34:40,440 --> 00:34:42,370
first of all, evaluate those,

892
00:34:42,370 --> 00:34:45,260
knock it down to your top five communities

893
00:34:45,260 --> 00:34:47,850
that you really need to put your effort,

894
00:34:47,850 --> 00:34:49,590
and time, and energy into.

895
00:34:49,590 --> 00:34:53,980
So, stop spreading it so
wide and go deep in 2022,

896
00:34:53,980 --> 00:34:55,650
not only with relationships,

897
00:34:55,650 --> 00:34:58,140
but with the relationships
you have in communities.

898
00:34:58,140 --> 00:34:59,320
And start showing up,

899
00:34:59,320 --> 00:35:02,450
there's so many women that
have joined my community

900
00:35:02,450 --> 00:35:04,180
and I never see them.

901
00:35:04,180 --> 00:35:06,160
And even though I have retention touches

902
00:35:06,160 --> 00:35:08,280
that I do throughout the entire year,

903
00:35:08,280 --> 00:35:10,410
reaching out to them,
hey, we haven't seen you,

904
00:35:10,410 --> 00:35:12,250
have you booked your
podcast interview yet?

905
00:35:12,250 --> 00:35:13,760
I haven't been able to interview you

906
00:35:13,760 --> 00:35:16,150
on a Member Monday spotlight.

907
00:35:16,150 --> 00:35:18,050
We don't see them all year and then,

908
00:35:18,050 --> 00:35:19,190
annually, it comes up, they're like,

909
00:35:19,190 --> 00:35:21,630
oh, I didn't even get
to participate at all

910
00:35:21,630 --> 00:35:23,740
so I don't wanna renew the next year.

911
00:35:23,740 --> 00:35:25,690
And you're like, you
chose not to participate,

912
00:35:25,690 --> 00:35:28,040
there was so many opportunities for you,

913
00:35:28,040 --> 00:35:30,780
but you chose not to
create the time for it.

914
00:35:30,780 --> 00:35:32,770
We don't have the time,

915
00:35:32,770 --> 00:35:35,070
we need to create the time

916
00:35:35,070 --> 00:35:36,800
to do the things on our priority list.

917
00:35:36,800 --> 00:35:41,060
So, if you really want to
dive in deep into a community,

918
00:35:41,060 --> 00:35:43,090
then figure out which ones those are

919
00:35:43,090 --> 00:35:45,880
that you know are the right
people that are there,

920
00:35:45,880 --> 00:35:49,870
and go in with the
observation and the commitment

921
00:35:49,870 --> 00:35:52,130
that you're going to create relationships.

922
00:35:52,130 --> 00:35:54,230
So, don't walk into a
networking event like,

923
00:35:54,230 --> 00:35:56,000
okay, today I'm gonna sell

924
00:35:56,000 --> 00:35:57,100
boom, boom, boom, boom, boom.

925
00:35:57,100 --> 00:35:58,250
It's like, no.

926
00:35:58,250 --> 00:35:59,810
How many people can you meet?

927
00:35:59,810 --> 00:36:01,590
How many people can you talk to?

928
00:36:01,590 --> 00:36:04,850
How many people can you truly
create a connection with

929
00:36:04,850 --> 00:36:05,950
and walk outta there saying,

930
00:36:05,950 --> 00:36:08,500
wow, there was like 58 people there,

931
00:36:08,500 --> 00:36:10,170
but those 8 people that I met,

932
00:36:10,170 --> 00:36:11,910
holy crap, they are so awesome,

933
00:36:11,910 --> 00:36:13,510
I'm following up with them right now,

934
00:36:13,510 --> 00:36:15,730
and then creating relationships
with those 8 people.

935
00:36:15,730 --> 00:36:18,650
Even if you walk out with
three great relationships

936
00:36:18,650 --> 00:36:20,310
at a networking event, it's awesome.

937
00:36:20,310 --> 00:36:23,890
So, try not to spread it too wide,

938
00:36:23,890 --> 00:36:25,770
keep it shallow and go deep

939
00:36:25,770 --> 00:36:27,210
into the communities that you're in,

940
00:36:27,210 --> 00:36:28,870
and that's the most important thing.

941
00:36:28,870 --> 00:36:31,130
Just make sure that they
connect with your values,

942
00:36:31,130 --> 00:36:32,180
and your integrity,

943
00:36:32,180 --> 00:36:34,670
and that it's the right community for you.

944
00:36:34,670 --> 00:36:37,320
And when you feel like it's off, get out,

945
00:36:37,320 --> 00:36:39,490
get out, you don't need
to apologize to anyone.

946
00:36:39,490 --> 00:36:41,930
If someone says, this isn't
the right community for me,

947
00:36:41,930 --> 00:36:43,690
I'm like, no problem,

948
00:36:43,690 --> 00:36:45,690
'cause you only want the
people that you're attracting

949
00:36:45,690 --> 00:36:48,150
that's the right community for them.

950
00:36:48,150 --> 00:36:50,260
- And turn your camera on in Zoom,

951
00:36:50,260 --> 00:36:51,214
I think that's the biggest thing

952
00:36:51,214 --> 00:36:52,140
that I'll have to add to that.

953
00:36:52,140 --> 00:36:54,780
That drives me so crazy.

954
00:36:54,780 --> 00:36:55,913
I have been in other things

955
00:36:55,913 --> 00:36:58,180
that other people were leading,

956
00:36:58,180 --> 00:37:00,930
and I will be the one
that calls out and says,

957
00:37:00,930 --> 00:37:04,000
okay, y'all, you're here for a reason,

958
00:37:04,000 --> 00:37:07,430
it's time to meet people,
turn your camera on,

959
00:37:07,430 --> 00:37:08,700
'cause I had to learn that lesson.

960
00:37:08,700 --> 00:37:12,250
I was shy, or I wouldn't feel
like doing my makeup that day,

961
00:37:12,250 --> 00:37:13,083
or whatever have you,

962
00:37:13,083 --> 00:37:14,720
and I would be in these things,

963
00:37:14,720 --> 00:37:16,160
and I wouldn't turn my camera on,

964
00:37:16,160 --> 00:37:17,277
and I wouldn't turn my mic on,

965
00:37:17,277 --> 00:37:19,830
and I would just hide in the chat

966
00:37:19,830 --> 00:37:21,760
and just talk to people over there.

967
00:37:21,760 --> 00:37:23,410
And I had one really good community

968
00:37:23,410 --> 00:37:25,990
at Digital Marketer,
Elite, that I was part of,

969
00:37:25,990 --> 00:37:27,150
and I just hid.

970
00:37:27,150 --> 00:37:28,880
I just hid, I didn't show up to the calls

971
00:37:28,880 --> 00:37:30,250
'cause I didn't do my homework.

972
00:37:30,250 --> 00:37:32,600
And I just had this
moment where I was like,

973
00:37:32,600 --> 00:37:33,610
screw it, I'm just gonna show up,

974
00:37:33,610 --> 00:37:35,430
I'm just gonna do it, I'm going.

975
00:37:35,430 --> 00:37:37,180
And I started going

976
00:37:37,180 --> 00:37:38,430
even if I didn't do my homework,

977
00:37:38,430 --> 00:37:39,680
and everybody just got to laugh at me

978
00:37:39,680 --> 00:37:40,990
'cause I was the one who
never did my homework,

979
00:37:40,990 --> 00:37:41,823
but it was fine

980
00:37:41,823 --> 00:37:43,700
'cause I still was able to share advice,

981
00:37:43,700 --> 00:37:45,077
and make relationships, and it was great,

982
00:37:45,077 --> 00:37:46,380
and I still don't do my homework,

983
00:37:46,380 --> 00:37:48,618
I'm in there a year and a half later.

984
00:37:48,618 --> 00:37:51,390
I still don't do the
stuff, but have a blast.

985
00:37:51,390 --> 00:37:54,047
I unmute my mic, I turn my camera on,

986
00:37:54,047 --> 00:37:55,720
I have made relationships

987
00:37:55,720 --> 00:37:59,350
that have literally changed
my life numerous times,

988
00:37:59,350 --> 00:38:01,240
just from doing that.

989
00:38:01,240 --> 00:38:03,460
It completely changed my entire trajectory

990
00:38:03,460 --> 00:38:04,293
in my business,

991
00:38:04,293 --> 00:38:07,360
just from turning on the
camera, and unmuting,

992
00:38:07,360 --> 00:38:08,760
and participating in the conversations,

993
00:38:08,760 --> 00:38:09,960
instead of hiding.

994
00:38:09,960 --> 00:38:12,980
I even got one of the people
that I look up to the most,

995
00:38:12,980 --> 00:38:15,930
we had this moment on
one of the calls where

996
00:38:15,930 --> 00:38:18,090
I did something really cool
for someone else in the group,

997
00:38:18,090 --> 00:38:20,500
and I wasn't gonna go, I
didn't have my makeup on,

998
00:38:20,500 --> 00:38:21,653
I didn't even have my contacts in,

999
00:38:21,653 --> 00:38:23,500
I was wearing my granny glasses,

1000
00:38:23,500 --> 00:38:26,200
and still in my PJs and everything,

1001
00:38:26,200 --> 00:38:28,150
my Jack Skellington PJs.

1002
00:38:28,150 --> 00:38:29,693
I was like, I'm gonna go, I'm
gonna follow my own advice,

1003
00:38:29,693 --> 00:38:31,270
I know I need to do this.

1004
00:38:31,270 --> 00:38:33,610
And I showed up and we
had this amazing moment

1005
00:38:33,610 --> 00:38:35,850
where I helped this woman in 10 minutes,

1006
00:38:35,850 --> 00:38:37,460
accomplish something big.

1007
00:38:37,460 --> 00:38:39,180
And then, my mentor was in the room,

1008
00:38:39,180 --> 00:38:40,610
and it was somebody that I look up to,

1009
00:38:40,610 --> 00:38:44,080
and he was like, wow, Christina.

1010
00:38:44,080 --> 00:38:46,540
And I've got the recording
from what he said about me

1011
00:38:46,540 --> 00:38:48,740
and I can use it as a testimonial.

1012
00:38:48,740 --> 00:38:52,440
I looked like a dumpster fire,

1013
00:38:52,440 --> 00:38:55,120
but I went, and that
amazing thing happened.

1014
00:38:55,120 --> 00:38:57,570
And so, now, I am so all about

1015
00:38:57,570 --> 00:39:00,160
turn your camera on,
come off mute, and talk.

1016
00:39:00,160 --> 00:39:03,060
- Yeah, that word, show up, means show up.

1017
00:39:03,060 --> 00:39:07,430
So, be present, I guess, is
the weight that it carries,

1018
00:39:07,430 --> 00:39:08,410
and be present.

1019
00:39:08,410 --> 00:39:12,310
I can't tell you how many
people I watch on Zoom,

1020
00:39:12,310 --> 00:39:13,890
their eyes moving back and forth.

1021
00:39:13,890 --> 00:39:15,560
They're not even-

1022
00:39:15,560 --> 00:39:16,500
I've called people out.

1023
00:39:16,500 --> 00:39:19,300
My clients, I'll call them
out in a second and say,

1024
00:39:19,300 --> 00:39:21,000
okay, hold on for a second,

1025
00:39:21,000 --> 00:39:24,210
right now, so and so is emailing,

1026
00:39:24,210 --> 00:39:26,680
so let us know when you're finished

1027
00:39:26,680 --> 00:39:28,700
and then we'll go ahead and keep moving.

1028
00:39:28,700 --> 00:39:31,200
And they just, all of a sudden,
they stop and look at me

1029
00:39:31,200 --> 00:39:32,520
'cause they don't think I can see,

1030
00:39:32,520 --> 00:39:34,090
but you can tell their eyes are moving

1031
00:39:34,090 --> 00:39:35,623
and they're not paying attention.

1032
00:39:38,150 --> 00:39:39,042
Whatever it is.

1033
00:39:39,042 --> 00:39:42,770
So, if that's more important to you,

1034
00:39:42,770 --> 00:39:44,940
then you shouldn't be here right now.

1035
00:39:44,940 --> 00:39:46,510
So be present, show up,

1036
00:39:46,510 --> 00:39:48,700
be in the moment for
what you're attending.

1037
00:39:48,700 --> 00:39:50,650
You have plenty of time
to do your emails after,

1038
00:39:50,650 --> 00:39:52,720
if you've blocked this
out on your schedule

1039
00:39:52,720 --> 00:39:54,140
and this is why you're here.

1040
00:39:54,140 --> 00:39:59,140
So, I actually think it's
super rude to have a camera off

1041
00:39:59,140 --> 00:40:02,680
and I never do it in
anything that I attend

1042
00:40:02,680 --> 00:40:05,590
because to me it's like,
if I'm standing on stage,

1043
00:40:05,590 --> 00:40:07,390
it would be like someone in the audience

1044
00:40:07,390 --> 00:40:09,150
just turning their chair backwards

1045
00:40:09,150 --> 00:40:10,590
and facing the back wall

1046
00:40:10,590 --> 00:40:12,650
and not even paying attention to me.

1047
00:40:12,650 --> 00:40:15,560
And that's how it feels
when you're a speaker,

1048
00:40:15,560 --> 00:40:18,800
that's how it feels when
you're the person presenting,

1049
00:40:18,800 --> 00:40:21,210
'cause you need the vibration

1050
00:40:21,210 --> 00:40:23,320
and the energy from the audience,

1051
00:40:23,320 --> 00:40:25,030
or it's just like crickets.

1052
00:40:25,030 --> 00:40:27,310
And it's really hard
to keep that vibe high

1053
00:40:27,310 --> 00:40:29,310
if nobody's paying attention to you

1054
00:40:29,310 --> 00:40:30,883
and all the cameras are off.

1055
00:40:32,010 --> 00:40:34,660
- It's like etiquette in
Zoom meetings versus online,

1056
00:40:34,660 --> 00:40:37,943
it's like we've forgotten how
to be in a room with people.

1057
00:40:39,150 --> 00:40:40,730
If you were sitting in a conference room,

1058
00:40:40,730 --> 00:40:42,130
in a business meeting,

1059
00:40:42,130 --> 00:40:44,110
and you were just looking
down at your phone and texting

1060
00:40:44,110 --> 00:40:45,910
or staring out the window,

1061
00:40:45,910 --> 00:40:47,730
you would be fired.

1062
00:40:47,730 --> 00:40:49,810
Nobody would want you
in that meeting anymore.

1063
00:40:49,810 --> 00:40:52,430
But for some reason, it's
okay in the Zoom world,

1064
00:40:52,430 --> 00:40:55,450
which is just, the etiquette
side of it is so weird.

1065
00:40:55,450 --> 00:40:57,390
I met one guy, he said that what he does

1066
00:40:57,390 --> 00:40:59,590
even when he does webinars and stuff,

1067
00:40:59,590 --> 00:41:01,590
he will tell people, if you
don't have your camera on

1068
00:41:01,590 --> 00:41:02,560
within the next five minutes,

1069
00:41:02,560 --> 00:41:04,460
I will give you time to
compose yourself or whatever

1070
00:41:04,460 --> 00:41:06,290
while we do some initial stuff,

1071
00:41:06,290 --> 00:41:09,040
but in five minutes,
I am booting everybody

1072
00:41:09,040 --> 00:41:10,790
that does not have their camera on.

1073
00:41:12,524 --> 00:41:13,727
And he does it, he sticks to it.

1074
00:41:13,727 --> 00:41:17,820
And he said, usually,
there might be one person.

1075
00:41:17,820 --> 00:41:21,160
And he said, when he
boots that first person,

1076
00:41:21,160 --> 00:41:23,350
everybody's cameras come on.

1077
00:41:23,350 --> 00:41:24,183
- Yeah.

1078
00:41:24,183 --> 00:41:25,900
Well, because then he's
standing behind his word.

1079
00:41:25,900 --> 00:41:29,070
My son-in-law actually, or it was my son,

1080
00:41:29,070 --> 00:41:29,943
I'm like, which one is it?

1081
00:41:29,943 --> 00:41:31,740
I have seven kids, so
it's hard to remember.

1082
00:41:31,740 --> 00:41:34,660
My son actually said to me,

1083
00:41:34,660 --> 00:41:36,680
he said he was running a meeting,

1084
00:41:36,680 --> 00:41:39,670
and this was when the
pandemic had just started,

1085
00:41:39,670 --> 00:41:41,830
and he said that a lot of the employees,

1086
00:41:41,830 --> 00:41:43,470
'cause he was managing
all these employees,

1087
00:41:43,470 --> 00:41:45,350
they would show up with their cameras off.

1088
00:41:45,350 --> 00:41:47,153
And he said, I'm just gonna
assume if your camera's off

1089
00:41:47,153 --> 00:41:51,010
that you're not paying attention
from this point forward.

1090
00:41:51,010 --> 00:41:54,870
And then, the next meeting,
all the cameras were on.

1091
00:41:54,870 --> 00:41:58,530
So again, if you call it
out and you assume that-

1092
00:41:58,530 --> 00:42:00,400
Because you would never do it physically

1093
00:42:00,400 --> 00:42:02,540
if they were having a
meeting in the office,

1094
00:42:02,540 --> 00:42:05,890
you would never ignore the
person that was presenting,

1095
00:42:05,890 --> 00:42:07,810
everyone would be present
and paying attention,

1096
00:42:07,810 --> 00:42:09,780
so what gives you the right to do that

1097
00:42:09,780 --> 00:42:12,620
just because you're not
physically in front of that person

1098
00:42:12,620 --> 00:42:13,453
in an office?

1099
00:42:13,453 --> 00:42:15,110
So, there's a lot of etiquette

1100
00:42:15,110 --> 00:42:18,040
and it goes with making relationships too.

1101
00:42:18,040 --> 00:42:20,660
Yes, technology allows us to ping people,

1102
00:42:20,660 --> 00:42:23,880
to send Facebook messages, to text people,

1103
00:42:23,880 --> 00:42:24,713
to do all of that,

1104
00:42:24,713 --> 00:42:26,730
but phone calls are cool.

1105
00:42:26,730 --> 00:42:28,320
Like, there's this thing called a phone

1106
00:42:28,320 --> 00:42:30,210
and your phone actually rings

1107
00:42:30,210 --> 00:42:32,620
and it can make outbound calls.

1108
00:42:32,620 --> 00:42:34,370
So, you can call someone,

1109
00:42:34,370 --> 00:42:37,210
you could leave a Facebook message,

1110
00:42:37,210 --> 00:42:40,160
voicemail, where you voice text someone.

1111
00:42:40,160 --> 00:42:41,780
There's a lot of things that you can do

1112
00:42:41,780 --> 00:42:43,820
that are more personal

1113
00:42:43,820 --> 00:42:46,180
instead of just liking someone's post.

1114
00:42:46,180 --> 00:42:47,860
Oh, yeah, I totally nurture that person,

1115
00:42:47,860 --> 00:42:50,120
I like every post that she puts out there.

1116
00:42:50,120 --> 00:42:53,030
It's like, well, so do you
and 20,000 other people.

1117
00:42:53,030 --> 00:42:54,860
That person doesn't know that.

1118
00:42:54,860 --> 00:42:57,693
That's not cultivating a relationship.

1119
00:42:58,900 --> 00:43:00,290
- I think that is so powerful.

1120
00:43:00,290 --> 00:43:02,863
I know I have kept you way
longer than I meant to.

1121
00:43:04,010 --> 00:43:06,290
Wrapping it up, tell us more about you.

1122
00:43:06,290 --> 00:43:07,840
How can someone come find you?

1123
00:43:07,840 --> 00:43:09,110
Who do you like to work with?

1124
00:43:09,110 --> 00:43:10,750
I know you've got your consulting business

1125
00:43:10,750 --> 00:43:12,960
and then you've got your community,

1126
00:43:12,960 --> 00:43:15,830
so tell us a little bit about
both and where to find you.

1127
00:43:15,830 --> 00:43:17,180
- Yeah, I'm glad that you asked that

1128
00:43:17,180 --> 00:43:19,310
and thank you for giving
me this opportunity

1129
00:43:19,310 --> 00:43:22,010
to share that with your listeners.

1130
00:43:22,010 --> 00:43:24,850
I'm just a lady that's married
to the love of her life,

1131
00:43:24,850 --> 00:43:27,340
we have seven kids, we have 11 grandkids.

1132
00:43:27,340 --> 00:43:28,910
So, I have a very big family

1133
00:43:28,910 --> 00:43:32,230
and I love, with all my heart,

1134
00:43:32,230 --> 00:43:33,690
bringing people together.

1135
00:43:33,690 --> 00:43:36,310
And that's what I love the
most, creating community.

1136
00:43:36,310 --> 00:43:38,760
So, if you wanna be in my community,

1137
00:43:38,760 --> 00:43:41,380
if you wanna figure out how
to be in my inner circle

1138
00:43:41,380 --> 00:43:42,880
or hang out with me,

1139
00:43:42,880 --> 00:43:45,890
I'm at Lead Up for Women
everywhere on social media.

1140
00:43:45,890 --> 00:43:47,140
You can also connect with me at

1141
00:43:47,140 --> 00:43:50,873
colleenbiggs.net or leadupforwomen.com.

1142
00:43:52,040 --> 00:43:54,890
I would love for people to
connect with me on LinkedIn,

1143
00:43:54,890 --> 00:43:56,360
for me to get to know you better.

1144
00:43:56,360 --> 00:43:58,840
Again, it's Colleen Biggs.

1145
00:43:58,840 --> 00:44:00,290
That's where you can find me.

1146
00:44:02,420 --> 00:44:04,840
You can go to innercirclewithcolleen.net.

1147
00:44:04,840 --> 00:44:07,320
There's so many places you can find me

1148
00:44:07,320 --> 00:44:08,710
so that you can connect with me.

1149
00:44:08,710 --> 00:44:12,570
Facebook, Instagram, all
of those are great places.

1150
00:44:12,570 --> 00:44:14,330
- And I will make sure those links are,

1151
00:44:14,330 --> 00:44:17,350
wherever you are watching this
video from, on the internet,

1152
00:44:17,350 --> 00:44:19,360
those links will be somewhere near it.

1153
00:44:19,360 --> 00:44:20,730
So, definitely go take a look

1154
00:44:20,730 --> 00:44:22,950
and I'll make sure all of those are there.

1155
00:44:22,950 --> 00:44:24,080
Thank you again, for coming.

1156
00:44:24,080 --> 00:44:25,760
I think this has been
a great conversation,

1157
00:44:25,760 --> 00:44:28,450
I think there were so many nuggets

1158
00:44:28,450 --> 00:44:30,510
for somebody who's either
starting a community

1159
00:44:30,510 --> 00:44:32,560
or trying to participate more fully

1160
00:44:32,560 --> 00:44:34,380
in the communities that they're in.

1161
00:44:34,380 --> 00:44:36,080
So, I hope everybody got a
lot of value out of that,

1162
00:44:36,080 --> 00:44:36,950
I think it was great.

1163
00:44:36,950 --> 00:44:38,970
Thank you so, so, so much.

1164
00:44:38,970 --> 00:44:40,000
- Thanks, Christina.

1165
00:44:40,000 --> 00:44:41,160
I enjoyed being here.

1166
00:44:41,160 --> 00:44:43,950
You're a wonderful
host. Thank you so much.

1167
00:44:43,950 --> 00:44:45,020
- Aww, thank you.

1168
00:44:45,020 --> 00:44:46,130
And entrepreneurs, guys,

1169
00:44:46,130 --> 00:44:47,600
this is your call to take action,

1170
00:44:47,600 --> 00:44:48,740
go check out her community,

1171
00:44:48,740 --> 00:44:49,780
go check out her site,

1172
00:44:49,780 --> 00:44:52,000
and then go check out ETAtoday.zone

1173
00:44:52,000 --> 00:44:53,470
to learn more about
how to build a business

1174
00:44:53,470 --> 00:44:54,730
that enables your lifestyle

1175
00:44:54,730 --> 00:44:56,230
instead of taking over your life.

1176
00:44:56,230 --> 00:44:57,580
Until next time, guys. Bye.

1177
00:45:01,434 --> 00:45:04,351
(melodious music)