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029 — Destini Copp Built Her Own Info Empire That’s Given Her Freedom in Her Life

More than 8,200+ online entrepreneurs use her programs to help them grow their online businesses. Destini has an engaged audience of approximately 30K followers between her email list, podcast listeners, and social media platforms.

Dr. Destini Copp helps business owners increase their passive income revenue with digital products and evergreen sales funnels. She's the CEO of DestiniCopp.com/our-brands which includes HobbyScool, Email Box Templates, The Funnel Cure, OneClick MBA, and FreelanceTrack.

She is a college marketing professor turned online entrepreneur and a wanna-be, Serena Williams-like, tennis player. She is the host of The Course Creator’s MBA Podcast and author of the best-selling book, Launch Your Online Course Business in 90 Days or Less.

Christina and Destini talk about her thoughts on how to get someone to engage with your brand and how she feels about having a personal brand. Destini also tells us why she thinks digital products are valuable for businesses to have.

Questions

  • I want to hear more about the info empire that you’ve created that’s given you so much freedom — what kinds of things do you teach?
  • I know everyone is always asking about technology when we talk about info products — do you have any favorites that you use?
  • What do you think make the best offers to get someone engaged with your brand?
  • What are your thoughts on having a personal brand (like you’ve done with your site at destinicopp.com) vs a professional brand for info products?
  • Why do you think digital products are so valuable for a business to have?
  • Do you have any suggestions for price points for digital products?
  • What advice or tips do you have for someone that’s looking to either get started or level up their info products online?
  • To wrap it up, do you have any advice or tips that you’d like to share with our audience?

Links and Resources

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Read Full Transcript

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- Hey, busy business people.

00:00:02.770 --> 00:00:04.663
I am here today with another
entrepreneur taking action,

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Destini Copp.

00:00:06.450 --> 00:00:08.820
Destini built her own Info Empire,

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that's given her freedom in her life

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and I'm getting to
scoop on how she did it,

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so stay tuned.

00:00:13.799 --> 00:00:17.466
(instrumental upbeat music)

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(chuckles)

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Okay, so to kick things off,

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like, I wanna hear a little bit more

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about this like, Info
Empire that you've created,

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that's given you so much freedom.

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Like, what is it, what do you teach?

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- Yeah, so I'll give you a little bit more

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of my background,

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so I used to be a Facebook
and Instagram Ads Consultant

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and I was at vacation down
in WaterColor, Florida,

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so if anybody's ever been there,

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it was like down near Seaside,
30A that Destin Florida.

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And I had a client who was
unhappy with his Facebook

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and Instagram Ads,

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it surprise, surprise
(chuckles) there you go.

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Somebody's unhappy with
their Facebook ads.

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And he he wanted stuff done right then,

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stuff that I didn't quite
frankly even agree with,

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like I didn't think it was
going to make the changes

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that he wanted to make in the ads,

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but he wanted it done right then,

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I couldn't enjoy vacation with my family.

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And I came back from that vacation saying,

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"I have got to make
changes in my business."

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And that's when I decided
to really go full force

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into selling more, we'll
call 'em passive income

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but we're all marketers
here and business owners,

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we know that nothing's
really passive income

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in our business,

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but I really went full force
in selling info type products,

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online courses, memberships,

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and also dipped my toes too
in the affiliate marketing.

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And that really made the
change in my business.

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It gave me more freedom in my life.

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I didn't have to stop what I was doing

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with everything I was doing
to go help the client.

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And I've loved it ever since.

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And now the majority of my income comes

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from these passive
income, digital products,

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online course membership and
also affiliate marketing.

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- That's really awesome

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so what are some of the topics

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that you're creating
courses and stuff around?

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- So what I focus on and kind
of it's based on my background

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and what I did for many, many years

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when I was a university college

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marketing professor teaching online

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is when I left my, I'll
call it a corporate job,

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but it was university type role.

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When I left that role and
moved into entrepreneurship,

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I was like, "What do I do?"

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Like "What can I help people with?"

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And I've been teaching online since 2005,

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which is way back in the dark ages,

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in the grand scheme of things

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and I was like, "I really
love online courses

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and I really love teaching."

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So what I have done in my
business is taken all of my skills

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that I did in the corporate
world, and I'm helping others.

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So I'm helping others
create online courses

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cause I've created hundreds
and hundreds of them,

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in my career,

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I'm helping others bring
all of my kind of marketing

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background, cuz I have 25
plus years in marketing

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and that's what I'm
teaching them in my courses.

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So it might be templates,

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swipe files, it might be how to set up,

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sales funnels in your business,

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like an evergreen sales funnel,

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in terms of affiliate marketing,

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I'm talking about some of
the products that I use

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in my own business, why I love them,

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and I'm also teaching others
how to use those products.

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So that's a combination
of teaching the course,

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but also getting the affiliate revenue

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in addition to that.

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- That's really cool.

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Now I know when we talk
about Info products,

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everybody always asks about technology.

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They're always like, "How
do you deliver a course?"

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"How do you deliver a membership?"

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How do you deliver a download?

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Do you have any favorites
that you use and recommend?

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- So I just wanna have a caveat

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and say that there's a lot of
different (chuckles) systems

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on the marketplace and what I have learned

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over the years and cuz I've worked

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with a lot of different clients,

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is all of them quite frankly work.

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You I've seen people be successful,

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and I'll just throw out

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some of the online course
platforms out there.

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I've seen people be successful
with Kajabi, teachable.

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Think of it, Podea Kartra
I mean, you name it,

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any really any online
course platform out there,

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you can be successful with it.

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So your success is not
dependent upon the technology

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that you're using,

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but I do have some personal favorites.

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Of course I think we all do.

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We all kind of gravitate to one.

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I love for online course
platforms, I love Kajabi.

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I also love Teachable for
like landing page type stuff.

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I've seen a lot of clients,
even if they're marketing,

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wasn't great (chuckles)

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I've seen a lot of people have
success with like lead pages.

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Their landing pages are phenomenal,

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but again there's a lot
of other systems out there

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that I know other people use

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and have seen success with
it like cliff funnels.

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So there's to the good news
is there's tons of options

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for you and if you don't consider yourself

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to be super-techy,

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there's also a lot of people
out there that are really kind

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of super cheap that will help
you set up these systems.

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- Yep, I think that's been
the biggest one for me.

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It's like I'll switch software.

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If the person I'm hiring
to help me implement it all

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is experienced in that software (laughs)

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Like then I'm like,
"Okay, well use that one."

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That's fine.

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Yeah, I...

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- Yeah Well and you
can't go wrong with that

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because like I said,

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really, truly they all work, right.

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It's really your marketing and your offer

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and how you're positioning
it and how you present it

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to your customers

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that's what's gonna drive
whether you're successful

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or not with it.

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- Yep. I love that and I totally agree.

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I mean I know I've used

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where HubSpot Certified Partner Agency,

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so I've used HubSpot,
I've used Engage Bay,

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which is relatively new one

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that's trying to compete with HubSpot,

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but it's pretty good at a low cost.

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I've used High Level
ActiveCampaign, ClickFunnels.

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I like High Level,
better than ClickFunnels

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just cuz it does all the same thing

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Click funnel does plus more.

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So I liked it a little bit better,

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but yeah, there's always so many

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and people put so much money into software

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than they have crap stuff
going into it (laughs)

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doesn't really work?

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(laughs)

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- Yeah, I mean it really just focus

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on kind of what your message is,

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how you're positioning your product,

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your transformation, what are
you telling people about it?

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That's really what's important
if I was going to invest

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in anything (laughs) if I
was didn't have expertise

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in this area and I was really
gonna invest in something,

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I would invest in somebody to
really help me with the copy,

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a really good kind of
copywriter that can help you

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with the sales page that can
help you with your email copy,

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if you're doing like a sales sequence,

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that's one of the areas that
I think is super important

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to invest in your business
and in your products.

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- Oh yeah 100%.

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It's like one of my
company's Content Ninjas.

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That's all we do.

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Like I have a staff of
writers that focuses on using

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storytelling and lead conversion,

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best practices and stuff
like that to write copy.

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And it does, it makes a huge difference.

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Having somebody that
know what they're doing.

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I mean, I even use my
team to write my copy,

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even though I'm good at
it, writing it for yourself

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a lot of times it's so
hard to get it right.

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And it's like, I would
consider myself an expert

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at writing copy,

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but I can't do my own.

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So it's like, it it doesn't have anything

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to do with your expertise.

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Sometimes you just need
somebody from the outside

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to kind of look at it and refine it

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and get your messaging, right?

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That isn't as close to what you do.

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- I agree I get people to...

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I actually met with copywriter this week

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and we went through a sales
page and basically wrote it,

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we were both on the Zoom,

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but I just is something that I do too.

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I get people to help me with my copy.

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- It makes a big difference.

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So I know on the subject of offers,

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cuz we kind of hit on that a little bit.

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Like what do you think some
of the best offers are to get

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someone kind of engaged in
buying in this info realm?

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- So I think it really
just depends on the offer,

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the product that you're selling,

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it's just a combination of
a bunch of different things.

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What I generally like
to do if you're selling

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an Info product like an online course,

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that is a little bit higher price.

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Let's say it's in the
$500 range or higher,

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a thousand dollars even up to two,

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I strongly recommend some type of webinar.

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I think those tend to convert well

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for the higher price type products.

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Now, if you're selling just
a $27 Info type product,

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which I do all the time,

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you don't need a webinar for that,

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that might just be a simple
sales page or a checkout page,

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or maybe you're just sending
it to your email list

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with a checkout page type offer,

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you don't need as much
for something like that.

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So it really just depends
on what you're selling,

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your audience, what your
relationship is with your audience.

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If it's more of a colder
audience or extremely warm,

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there's just a lot of
things that go into that.

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But overall for the majority

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of the higher priced
info products out there,

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webinars tend to do very well.

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- Okay, I like that a lot.

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Now I know something,
this is just something

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that a little soapbox, I
tend to stand on a lot,

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but like what are your thoughts
on having a personal brand?

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Like you've done with your
own site at destinicopp.com

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versus like a professional
brand, like a company name,

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like (indistinct) or
whatever for Info products.

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- So I don't think that
there's a right or wrong way

00:10:08.720 --> 00:10:10.230
to do this.

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I will say that when
you're a service provider,

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so you're doing,

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maybe you're helping
people designing websites

00:10:18.150 --> 00:10:20.340
or you're like a brand agency or whatever.

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I feel like with service providers,

00:10:22.110 --> 00:10:24.770
people want to buy from a person, right?

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They want to see your face there.

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They wanna know who they're buying from

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when you kind of take the
service aspect out of it

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and just make it,

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I don't wanna say just make it a brand,

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but there's always
people behind it, right?

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We all know that there's people behind it.

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It kind of depends on
your long term goals.

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I will tell you that I
am launching other brands

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in my business.

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And I think this is a relevant discussion

00:10:55.710 --> 00:10:56.910
to what you're saying there.

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And for those other brands,

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I'm not making them a personal brand,

00:11:01.540 --> 00:11:03.840
but my goals a little
bit different with them.

00:11:03.840 --> 00:11:07.250
My goal is I might sell those one day

00:11:08.470 --> 00:11:12.240
more kind of a website
type, flipper type thing.

00:11:12.240 --> 00:11:14.700
And with that goal in mind,

00:11:14.700 --> 00:11:17.920
I'm not gonna put as much
as my brand or my face

00:11:17.920 --> 00:11:20.270
if you would out there.

00:11:20.270 --> 00:11:22.270
So I really think it just depends

00:11:22.270 --> 00:11:23.730
on your long term goals

00:11:23.730 --> 00:11:26.020
and keep in mind goals change, right?

00:11:26.020 --> 00:11:28.420
(laughs) So you got that too.

00:11:28.420 --> 00:11:31.020
So I don't think there's a
right or wrong answer here,

00:11:31.020 --> 00:11:33.070
except I do think with service providers,

00:11:33.070 --> 00:11:36.850
people really want to
purchase from somebody

00:11:36.850 --> 00:11:39.440
they just can see their
face, they know who they are.

00:11:39.440 --> 00:11:40.323
They wanna know who they're working with.

00:11:40.323 --> 00:11:42.020
- Yeah it sounds like we're kind of taking

00:11:42.020 --> 00:11:43.110
a similar approach to it.

00:11:43.110 --> 00:11:46.550
It's like everything I do under
my personal brand is stuff

00:11:46.550 --> 00:11:50.130
I plan on kind of staying
involved with it's my Info stuff.

00:11:50.130 --> 00:11:52.380
Like my superpowers into sales
program and things like that.

00:11:52.380 --> 00:11:54.010
A lot of that's happening there,

00:11:54.010 --> 00:11:55.680
but I have three other businesses

00:11:55.680 --> 00:11:57.470
that I funnel people over to,

00:11:57.470 --> 00:12:00.777
so it's like, I use my
expertise, my positioning,

00:12:00.777 --> 00:12:03.170
and like, oh, by the way,
here's Content Ninjas,

00:12:03.170 --> 00:12:07.780
Here's spark over here's ETA
and funnel business that way.

00:12:07.780 --> 00:12:09.550
So I mean, that works really good for me

00:12:09.550 --> 00:12:10.700
with those other three companies

00:12:10.700 --> 00:12:14.554
I don't plan on being in the
day to day for like eternity.

00:12:14.554 --> 00:12:15.820
(laughs)

00:12:15.820 --> 00:12:16.653
I don't plan on being day to day-

00:12:16.653 --> 00:12:18.750
- Yeah, I think you (indistinct) there.

00:12:18.750 --> 00:12:20.390
- Yep, it's like everything I do

00:12:20.390 --> 00:12:22.780
under my personal brand though
I mean, I'll scale it up.

00:12:22.780 --> 00:12:24.410
So I'm not doing everything,

00:12:24.410 --> 00:12:27.990
but it's still gonna
be like it doesn't work

00:12:27.990 --> 00:12:29.189
without my face on it.

00:12:29.189 --> 00:12:31.720
(laughing)

00:12:31.720 --> 00:12:33.460
So I think that's a good
conversation to have.

00:12:33.460 --> 00:12:35.160
I know that's one, I've
had a lot of people ask me,

00:12:35.160 --> 00:12:37.470
especially since I started the
superpowers into sales thing

00:12:37.470 --> 00:12:40.130
cuz it's all about using
your personal brand,

00:12:40.130 --> 00:12:42.093
your personal expertise to drive sales.

00:12:43.220 --> 00:12:45.780
So I've had a lot more people
ask about the difference

00:12:45.780 --> 00:12:46.613
between the two.

00:12:46.613 --> 00:12:48.370
So I thought it'd be good to
pick your brain on that one

00:12:48.370 --> 00:12:50.093
since I see that you've done it.

00:12:51.470 --> 00:12:52.730
Okay, so another question,

00:12:52.730 --> 00:12:55.970
like why do you think digital
products are so valuable

00:12:55.970 --> 00:12:58.790
for business owner to have
versus like service based

00:12:58.790 --> 00:13:00.273
or time for money products?

00:13:01.810 --> 00:13:06.380
- So I think going back to my example,

00:13:06.380 --> 00:13:10.080
I started my online business
so I could have more freedom.

00:13:10.080 --> 00:13:13.810
I didn't have to be at
my bosses back and call,

00:13:13.810 --> 00:13:16.580
but when I started my
service-based business,

00:13:16.580 --> 00:13:19.710
what I found was I actually
had 20 bosses, right?

00:13:19.710 --> 00:13:23.040
Not just one boss and
I had a lot of people

00:13:23.040 --> 00:13:24.790
and a lot of deadlines kind of pulling

00:13:24.790 --> 00:13:27.450
at me and I was like, "This
is not what I wanted."

00:13:27.450 --> 00:13:32.450
And I think having that
extra income coming in

00:13:33.210 --> 00:13:36.850
from like these more passive
income type digital products,

00:13:36.850 --> 00:13:38.210
it allows you,

00:13:38.210 --> 00:13:39.620
it doesn't mean you have to fire,

00:13:39.620 --> 00:13:41.200
although your service clients,

00:13:41.200 --> 00:13:43.770
you might enjoy doing that,

00:13:43.770 --> 00:13:46.370
but it does allow you to be more selective

00:13:46.370 --> 00:13:50.080
in who you work with and only take on

00:13:50.080 --> 00:13:54.550
maybe one or two of those
really, really valuable clients

00:13:54.550 --> 00:13:57.290
but also keep your revenue,

00:13:57.290 --> 00:14:00.450
the extra revenue that you
might need to pay your bills.

00:14:00.450 --> 00:14:03.650
So I think that's one of the benefits.

00:14:03.650 --> 00:14:06.760
Another benefit is once you get

00:14:06.760 --> 00:14:10.270
your kind of your sales engine working

00:14:10.270 --> 00:14:13.080
for these digital type products,

00:14:13.080 --> 00:14:16.480
you can scale 'em up as you want,

00:14:16.480 --> 00:14:19.730
you can boost kind of once you know,

00:14:19.730 --> 00:14:21.410
let's just say once you know,

00:14:21.410 --> 00:14:23.830
I have 100 people going
through this funnel

00:14:23.830 --> 00:14:28.670
and 10 of them buy whatever
product you're selling is,

00:14:28.670 --> 00:14:31.630
if you wanted to have 200
people going through it,

00:14:31.630 --> 00:14:34.850
however, whatever means that
you have to get them there,

00:14:34.850 --> 00:14:37.030
maybe you're doing some
type of paid advertising.

00:14:37.030 --> 00:14:40.010
Maybe you're doing some
type of event where people,

00:14:40.010 --> 00:14:41.980
learn more about you.

00:14:41.980 --> 00:14:44.270
There's a lot of different
ways that you can drive traffic

00:14:44.270 --> 00:14:47.270
and then that funnel, so you
can scale it as you want.

00:14:47.270 --> 00:14:49.900
So if you needed some
type of income boost,

00:14:49.900 --> 00:14:51.690
maybe you wanted to pay off your house

00:14:51.690 --> 00:14:53.610
or whatever that case may be,

00:14:53.610 --> 00:14:57.100
you can say, "Okay, I know
based on my previous data,

00:14:57.100 --> 00:15:00.350
if I get 1000 coming through this,

00:15:00.350 --> 00:15:03.830
I know X number of people are
gonna buy based on my history,

00:15:03.830 --> 00:15:06.970
and that means I'm gonna make X amount."

00:15:06.970 --> 00:15:10.990
And depending on how you've
set up your online course

00:15:10.990 --> 00:15:13.300
or your info products,

00:15:13.300 --> 00:15:16.850
that's a good boost with
you doing very little

00:15:16.850 --> 00:15:19.040
because you've already
set up this sales machine,

00:15:19.040 --> 00:15:19.873
if you would.

00:15:19.873 --> 00:15:20.787
- Yep, I love that.

00:15:20.787 --> 00:15:24.100
I know another question I
hear a lot is do you have any

00:15:24.100 --> 00:15:27.683
like suggestions around price
points for digital products?

00:15:30.070 --> 00:15:33.410
- So I think it really, again,

00:15:33.410 --> 00:15:36.300
you can be successful
with the $2,000 product.

00:15:36.300 --> 00:15:38.613
You can be successful with the $7 product.

00:15:39.780 --> 00:15:44.570
It really just depends on
your industry, your market,

00:15:44.570 --> 00:15:48.990
who you're selling to, your
audience and also how much time,

00:15:48.990 --> 00:15:52.840
energy, and effort you
wanna put into that product.

00:15:52.840 --> 00:15:57.530
So let's just say you're
selling a $2,000 online course

00:15:57.530 --> 00:15:59.580
or program or however you're doing it.

00:15:59.580 --> 00:16:02.210
It might require,
depending on your audience,

00:16:02.210 --> 00:16:04.570
it might require a little
bit more handholding

00:16:04.570 --> 00:16:07.090
to kind of walk those folks through that.

00:16:07.090 --> 00:16:09.330
You might have to have like
a six month group coaching

00:16:09.330 --> 00:16:10.670
program along with it.

00:16:10.670 --> 00:16:15.670
Whereas if you're selling like
a $297 price online course,

00:16:15.960 --> 00:16:19.810
and you might just answer
questions in the classroom.

00:16:19.810 --> 00:16:21.550
It might be just as simple as that.

00:16:21.550 --> 00:16:24.060
If somebody posts a question,
you'll just go answer it

00:16:24.060 --> 00:16:25.893
and you're done and generally,

00:16:26.900 --> 00:16:28.870
that's how I handle a lot of my courses

00:16:28.870 --> 00:16:30.490
and I don't get a ton of questions, right?

00:16:30.490 --> 00:16:32.420
They get a lot of the questions answered

00:16:32.420 --> 00:16:34.490
through the course content.

00:16:34.490 --> 00:16:35.890
I might get a question here and there,

00:16:35.890 --> 00:16:37.510
so I'm really not...

00:16:37.510 --> 00:16:39.090
Once it took me a lot of time

00:16:39.090 --> 00:16:40.640
to create the content, right?

00:16:40.640 --> 00:16:44.140
It took me a lot of time to
build all the marketing systems

00:16:44.140 --> 00:16:46.883
related to it, but once I got it set up,

00:16:48.100 --> 00:16:49.940
it was pretty much hands off for me.

00:16:49.940 --> 00:16:52.590
Now I do go back in on occasion

00:16:52.590 --> 00:16:54.520
and update my course content,

00:16:54.520 --> 00:16:57.080
things change in marketing as we all know.

00:16:57.080 --> 00:16:59.460
So I need to make sure
that the content's relevant

00:16:59.460 --> 00:17:00.500
and kept up to date,

00:17:00.500 --> 00:17:05.200
but it's not as intensive
as client work is,

00:17:05.200 --> 00:17:08.620
or maybe a group coaching
type session would be

00:17:08.620 --> 00:17:10.710
that you're having to
do every single week.

00:17:10.710 --> 00:17:13.290
- Yeah, I think that makes a lot of sense.

00:17:13.290 --> 00:17:14.940
So I know we're kind of
wrapping up our time here.

00:17:14.940 --> 00:17:17.940
Like what final tips or
advice do you have for someone

00:17:17.940 --> 00:17:20.710
that's either just getting
started with info products

00:17:20.710 --> 00:17:23.520
or they've kind of maybe
dipped their toe in the water

00:17:23.520 --> 00:17:26.170
and not really had the
results they're looking for

00:17:26.170 --> 00:17:27.793
and maybe need to try it again.

00:17:29.310 --> 00:17:32.340
- Yeah, so what I always tell people

00:17:32.340 --> 00:17:34.533
and I actually made this mistake
when I first got started.

00:17:34.533 --> 00:17:37.290
So when I first got started,
I tried to create this,

00:17:37.290 --> 00:17:39.470
cuz this is what I thought
we were supposed to do.

00:17:39.470 --> 00:17:41.210
I created this huge,

00:17:41.210 --> 00:17:43.710
what I would call this
signature type program.

00:17:43.710 --> 00:17:47.160
It took a long time for me to set up.

00:17:47.160 --> 00:17:50.720
I had beta customers coming through it.

00:17:50.720 --> 00:17:52.850
It was like a six month ordeal.

00:17:52.850 --> 00:17:54.360
I don't recommend that.

00:17:54.360 --> 00:17:57.960
What I recommend is to
kind of dip your toes in it

00:17:57.960 --> 00:18:01.110
is to create more of a minicourse

00:18:01.110 --> 00:18:02.850
or a trip wire type product.

00:18:02.850 --> 00:18:05.230
This could be depending on your market,

00:18:05.230 --> 00:18:07.410
it could be anywhere from like $17

00:18:07.410 --> 00:18:09.580
or $7 all the way up to 49

00:18:09.580 --> 00:18:13.020
but it's just really just a
minicourse where you can give

00:18:13.020 --> 00:18:15.130
your customers a quick win,

00:18:15.130 --> 00:18:18.450
it shouldn't include a lot
of content in it, right?

00:18:18.450 --> 00:18:21.340
They're not wanting your
whole signature type course.

00:18:21.340 --> 00:18:25.350
They're wanting something
where they can get a quick win,

00:18:25.350 --> 00:18:29.710
learn something quickly,
get a really quick result.

00:18:29.710 --> 00:18:32.340
And there's a lot of things
you can do with a minicourse.

00:18:32.340 --> 00:18:34.440
You can sell it directly
from your website,

00:18:34.440 --> 00:18:35.273
with the sales page, right?

00:18:35.273 --> 00:18:37.490
It's a, it is a smaller type product.

00:18:37.490 --> 00:18:40.110
So you don't need this
huge, huge sales funnel

00:18:40.110 --> 00:18:41.470
to go along with it.

00:18:41.470 --> 00:18:43.020
You can sell it as a trip wire.

00:18:43.020 --> 00:18:46.130
So when somebody signs up
for one of your lead magnets

00:18:46.130 --> 00:18:47.410
on that, thank you page,

00:18:47.410 --> 00:18:49.257
you can have this many
sales page that says,

00:18:49.257 --> 00:18:52.030
"Wait, before you go check this offer out,

00:18:52.030 --> 00:18:52.990
I think I have something

00:18:52.990 --> 00:18:55.620
that you would absolutely
be interested in."

00:18:55.620 --> 00:18:58.087
So there's a lot of different
ways you can package it,

00:18:58.087 --> 00:19:02.230
and it really just allows
you to get used to creating

00:19:02.230 --> 00:19:04.020
info type products that allows you

00:19:04.020 --> 00:19:05.680
to kind of dip your toes in it.

00:19:05.680 --> 00:19:07.140
It allows you to kind of figure out

00:19:07.140 --> 00:19:08.430
how to sell them, right?

00:19:08.430 --> 00:19:11.940
'Cause it is a little
bit different to sell

00:19:11.940 --> 00:19:14.970
info products than it
is to sell like services

00:19:14.970 --> 00:19:17.110
when you're on a phone with a client

00:19:17.110 --> 00:19:18.510
or Zoom call type thing.

00:19:18.510 --> 00:19:22.480
So I that's my recommended
way to get started

00:19:22.480 --> 00:19:23.313
and Christina, I don't know

00:19:23.313 --> 00:19:24.667
if you have any other suggestions there.

00:19:24.667 --> 00:19:26.020
(laughing)

00:19:26.020 --> 00:19:28.230
- No, I think that was a lot
of really good information.

00:19:28.230 --> 00:19:29.538
I mean, I know that's one of the biggest

00:19:29.538 --> 00:19:31.700
pieces of advice I've
heard over the years,

00:19:31.700 --> 00:19:34.680
it's like start promoting
it or launch a splinter

00:19:34.680 --> 00:19:36.230
or launch some early stage stuff.

00:19:36.230 --> 00:19:39.210
Don't go all in on
building this big course

00:19:39.210 --> 00:19:41.670
before you even know if
somebody's even interested in it.

00:19:41.670 --> 00:19:45.020
Like it's a scary thing to
sell it before you build it,

00:19:45.020 --> 00:19:47.880
but you absolutely can.

00:19:47.880 --> 00:19:49.790
People are interested in doing that,

00:19:49.790 --> 00:19:52.080
they'll sign up to be
notified when it launches

00:19:52.080 --> 00:19:54.210
they'll for a discounted price,

00:19:54.210 --> 00:19:56.590
come in on the beta group or
they know it's rough around

00:19:56.590 --> 00:19:59.570
the edges and even help you
build it cuz it's valuable.

00:19:59.570 --> 00:20:00.880
So I mean, there's a lot of different ways

00:20:00.880 --> 00:20:02.900
to get people kind of
interested and onto it

00:20:02.900 --> 00:20:04.450
without putting all the
work into building it,

00:20:04.450 --> 00:20:06.550
initially, but that
doesn't mean you get away

00:20:06.550 --> 00:20:07.980
from putting in the work.

00:20:07.980 --> 00:20:10.040
You're still gonna have to do it.

00:20:10.040 --> 00:20:11.930
But I think that works
for most entrepreneurs,

00:20:11.930 --> 00:20:13.650
we're the type of people
that, what is it they say?

00:20:13.650 --> 00:20:16.550
Jump out of a plane and build
a parachute on the way down.

00:20:17.421 --> 00:20:18.601
- Yeah, there you go.

00:20:18.601 --> 00:20:19.434
I've done that many times.

00:20:19.434 --> 00:20:21.330
- Oh I do it all the time,
I'm doing it right now.

00:20:21.330 --> 00:20:23.410
That's what my superpower
tend to sell things is,

00:20:23.410 --> 00:20:25.020
it's like I got the outline together.

00:20:25.020 --> 00:20:27.650
It doesn't mean you can
go in completely blind

00:20:27.650 --> 00:20:29.360
and be like, "I have
no idea what I'm doing,

00:20:29.360 --> 00:20:30.780
I'm just gonna make it a 90 day thing.

00:20:30.780 --> 00:20:32.720
Give it a name and go, let's buy it.

00:20:32.720 --> 00:20:35.710
No, like I had an outline
for what we're gonna create

00:20:35.710 --> 00:20:37.130
and I know why I'm gonna create it,

00:20:37.130 --> 00:20:38.900
but I haven't built all the training yet,

00:20:38.900 --> 00:20:41.490
and I haven't built all
the like pieces yet,

00:20:41.490 --> 00:20:43.150
but I've already got people
that I've sold it to.

00:20:43.150 --> 00:20:44.160
So it's like, okay

00:20:44.160 --> 00:20:46.410
but they know they're getting
a really good discount on it.

00:20:46.410 --> 00:20:48.070
And they know it's a
beta group and they know

00:20:48.070 --> 00:20:51.550
that we're building it as
we go, but they're excited.

00:20:51.550 --> 00:20:53.830
So I mean, it's just be flexible.

00:20:53.830 --> 00:20:56.050
I think the best advice I've
ever gotten from one guy

00:20:56.050 --> 00:21:00.210
was customer said the most
successful people are successful

00:21:00.210 --> 00:21:02.273
because they're not afraid
to look like a full.

00:21:03.750 --> 00:21:04.583
- Oh, I like that.

00:21:04.583 --> 00:21:05.480
(indistinct)

00:21:05.480 --> 00:21:07.257
- Once he told me that I was like,

00:21:07.257 --> 00:21:09.290
"No, yeah that's it."

00:21:09.290 --> 00:21:10.960
And another girl I interviewed told me,

00:21:10.960 --> 00:21:12.320
she's like, "Whenever you've got something

00:21:12.320 --> 00:21:13.403
you've gotta do that scares you

00:21:13.403 --> 00:21:15.210
it's like be scared, be afraid,

00:21:15.210 --> 00:21:17.010
that's okay, but then do it anyway."

00:21:18.290 --> 00:21:19.440
And I think like we have this,

00:21:19.440 --> 00:21:21.090
especially when it comes to info products,

00:21:21.090 --> 00:21:23.530
there's so much mindset in the way

00:21:23.530 --> 00:21:26.680
that we're not good enough that
we don't deserve that label,

00:21:26.680 --> 00:21:28.980
that it's somebody wouldn't
pay $2,000 for this

00:21:28.980 --> 00:21:30.370
so I'm gonna sell it for $200.

00:21:30.370 --> 00:21:35.370
It's like, no you just gotta
be afraid and do it anyway.

00:21:38.060 --> 00:21:38.893
- That's some great advice.

00:21:38.893 --> 00:21:39.750
(Christina laughing)

00:21:39.750 --> 00:21:42.070
- I'm trying to...
- I echo it.

00:21:42.070 --> 00:21:43.097
- Yeah, I'm trying to embrace it

00:21:43.097 --> 00:21:44.500
and it's like, once somebody told me that

00:21:44.500 --> 00:21:45.610
I started hearing it everywhere,

00:21:45.610 --> 00:21:47.240
like Tony Robbins and Dean Dean Graziosi

00:21:47.240 --> 00:21:51.500
talk about the power of
taking uncomfortable action.

00:21:51.500 --> 00:21:53.157
It's like, so now every time
I'm uncomfortable, I'm like,

00:21:53.157 --> 00:21:56.096
"Okay, do it anyway."

00:21:56.096 --> 00:21:57.362
(muffled speaking)

00:21:57.362 --> 00:21:58.850
(laughing)

00:21:58.850 --> 00:22:01.160
- Every time you hit that
next uncomfortable milestone,

00:22:01.160 --> 00:22:02.403
just do it anyway.

00:22:03.950 --> 00:22:04.783
And turn to people

00:22:04.783 --> 00:22:06.230
like you said, you always turn to people

00:22:06.230 --> 00:22:08.111
and get input on stuff.

00:22:08.111 --> 00:22:09.980
And I think, I don't know what it is,

00:22:09.980 --> 00:22:13.040
but we feel like we have to do everything.

00:22:13.040 --> 00:22:15.750
Like we feel like we have
to learn how to do it

00:22:15.750 --> 00:22:18.090
all ourselves before we can
hire someone else to do it,

00:22:18.090 --> 00:22:19.490
and it's like, why?

00:22:19.490 --> 00:22:22.280
If you're intent just to
hire someone else to do it,

00:22:22.280 --> 00:22:23.220
put the energy into learning

00:22:23.220 --> 00:22:26.081
how to hire the right person for the task

00:22:26.081 --> 00:22:27.210
cuz that is a skill to learn

00:22:27.210 --> 00:22:29.170
to hire the right person, right?

00:22:29.170 --> 00:22:30.823
That's energy well spent.

00:22:34.300 --> 00:22:36.620
- I agree and outsourcing is something

00:22:36.620 --> 00:22:40.570
that I mean I recommend
and I do it all the time.

00:22:40.570 --> 00:22:43.540
It helps me just keep
moving forward on everything

00:22:43.540 --> 00:22:46.190
in my in my own zone of genius.

00:22:46.190 --> 00:22:47.023
- Yeah, I think once you do it,

00:22:47.023 --> 00:22:49.010
there's kind of no going back,

00:22:49.010 --> 00:22:51.000
you start realizing that like
everything you try and do

00:22:51.000 --> 00:22:52.830
on your own is just gonna
sit on your to-do list

00:22:52.830 --> 00:22:53.750
for 10 times longer

00:22:53.750 --> 00:22:55.867
than if you just find
another human (laughs).

00:22:57.880 --> 00:22:58.810
- That's been my experience.

00:22:58.810 --> 00:23:01.811
I say my personal to-do list
is where tasks go to die.

00:23:01.811 --> 00:23:04.980
(both laughing)

00:23:04.980 --> 00:23:05.813
- Oh man!

00:23:08.170 --> 00:23:11.560
But I just lost my train of thought 100%.

00:23:11.560 --> 00:23:12.940
Thank you so much for coming on today

00:23:12.940 --> 00:23:14.130
to kind of wrap things up,

00:23:14.130 --> 00:23:16.520
tell people like who
you like to work with.

00:23:16.520 --> 00:23:17.520
How can they find you?

00:23:17.520 --> 00:23:18.353
What do you do?

00:23:19.800 --> 00:23:21.080
- So, first of all,

00:23:21.080 --> 00:23:23.116
thank you so much for having me today.

00:23:23.116 --> 00:23:24.930
I loved our conversation.

00:23:24.930 --> 00:23:28.500
I could chat all day long
about digital products

00:23:28.500 --> 00:23:30.610
and sales funnels, so there you go,

00:23:30.610 --> 00:23:33.111
but the best place to reach
me is just my website,

00:23:33.111 --> 00:23:36.530
honestly, it's just my name
spelled out destinicopp.com

00:23:36.530 --> 00:23:38.890
We have other brands like
we talked about today,

00:23:38.890 --> 00:23:41.650
but my website you'll
find a lot of information

00:23:41.650 --> 00:23:42.730
through some free resources.

00:23:42.730 --> 00:23:45.090
So if you're interested in getting started

00:23:45.090 --> 00:23:47.290
in digital products so you
just wanna dip your toe

00:23:47.290 --> 00:23:48.970
in like what we talked about today,

00:23:48.970 --> 00:23:50.850
you can just go to my website and find me.

00:23:50.850 --> 00:23:52.083
- Awesome, thank you.

00:23:53.480 --> 00:23:54.720
So this has been absolutely great

00:23:54.720 --> 00:23:56.530
yeah, I could talk for
hours and hours and hours.

00:23:56.530 --> 00:23:58.980
So again, thank you so
much for coming on though.

00:24:00.080 --> 00:24:01.690
- No, thanks for having me, Christina.

00:24:01.690 --> 00:24:04.410
- So entrepreneurs guys, this
is your call to take action.

00:24:04.410 --> 00:24:08.210
Join our community at etatoday.zone
and learn how to build

00:24:08.210 --> 00:24:10.390
a business that enables your lifestyle

00:24:10.390 --> 00:24:12.480
instead of taking over your life.

00:24:12.480 --> 00:24:13.730
Bye guys until next time.

00:24:15.050 --> 00:24:15.967
- Bye! Bye!

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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