048 — Cristina Samoila, The Queen Bee of Productivity, on How to Make More Money With Way Less Time

Cristina helps implement scalable automations, systems, and processes in your business so that you can grow faster and smarter.

Cristina is a long-time infopreneur, devoted mother to her fur babies, and loving partner. She knows the frustration of business owners that are stuck in stagnant cycles. Her mission is to help motivated service-based business owners scale up just like she did. She started by learning from the mistakes of others and building on those foundations so that you don't have to go back and hit the same pain points.

In today's episode, Christina and Cristina talk about what being productive really looks like. Cristina explains how even though you constantly doing something, it does not mean you are being productive.

Questions

  • What is productivity?
  • Like what are processes? How do they like weave into our business? Why are they important?
  • How are you gonna track progress towards the goal?
  • Do you really think that your process has not evolved or changed at all since a year and a half ago?
  • Did they actually keep the process up to date?
  • Am I looking at the right thing?
  • What does this all look like when it's put together and it flows?
  • How do I grow and scale my business without having to hire more people?
  • How do I make this process as streamlined as possible?
  • Is it a process I'm gonna do forever?
  • What does working with you look like?

Links and Resources

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Read Full Transcript

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- Hey, busy business people.

00:00:02.310 --> 00:00:06.900
I am here today with the queen
bee of productivity herself,

00:00:06.900 --> 00:00:09.690
Cristina Samoila, hopefully
I said that right,

00:00:09.690 --> 00:00:12.690
from BeeProductive and we're
gonna get to pick her brain

00:00:12.690 --> 00:00:14.520
on business processes and productivity

00:00:14.520 --> 00:00:16.950
and how to make lots more
money with way less time.

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So let's go.

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(upbeat music)

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Okay, so Cristina, the
first thing I wanna ask,

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what is productivity?

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- It's actually surprising
how many people ask me

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how to be more productive, but
actually nobody has, I don't,

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I think you're the first person

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who has ever asked me
what productivity is.

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Everybody just asks me
how to be more productive.

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And the way I view
productivity is kind of like

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in relation to busyness,

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because a lot of people confuse the two

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and they feel like as long as

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you're constantly doing something

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and you're working on something,

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then you're productive right?

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Well, in my mind,

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productivity relates back
to your strategic goals.

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So if you have put the
thought and the time

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into developing goals, strategic goals,

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for where you wanna take your
company or your business,

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or even your personal
life in the next week,

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month, quarter, whatever,

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as long as the things that
are on your action item list,

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match and like, progress
the goals that you set,

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then you're being productive.

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If you are working on,
constantly working on stuff

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that has nothing to do

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with what you eventually wanna achieve

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at the end of the week or of the month,

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then you are just being busy.

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So I think that's kind of how
I would make the distinction

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between the two.

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Does that make sense?

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- Yeah, I think that makes
a lot of sense and I,

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one of the ways that you help
people be more productive

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is through processes.

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So it's like speak to that a little bit.

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Like what are processes?

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How do they like weave into our business?

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Why are they important?

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- So processes are those things

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that help us be more profitable.

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Like that is the top end,

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very best goal for building processes.

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And it's kind of like your,

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kind of like your recipes

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inside of your restaurant a little bit.

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So like if you had a restaurant
business and you know,

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you had your employees just
running all over each other

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and you didn't know
whether to tell somebody

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to go clean a table or go cook the food

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or nobody knows what they were doing,

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then it means you have a
lack of a lack of processes

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in your systems.

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If nobody other than you can cook

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because you don't have your
recipes documented anywhere

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and all, they all live
inside of your head,

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that means you've got a lack of processes

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and standard operating
procedures and all of that.

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But I feel like a lot
of people tend to jump

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straight through like in
the bottom line and be like,

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oh yeah, I need standard
operating procedures for example,

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or automations for example.

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And actually the first ever process

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that you should really
look at in your business

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relates back to what we
were talking about before,

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strategic planning.

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You cannot build processes around anything

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because you're gonna end
up building processes

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for the wrong things if you
don't first have a process

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for deciding what things
you wanna work on.

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So to make sure that
all of your yeah, yeah,

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so to make sure that all of your processes

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actually support you moving
in a certain direction,

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you have to have a process
for how to set the direction.

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- Yeah, I know that's one of the things

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that you're actually
helping me with right now

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is making sure that we have some form

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of like planning mechanism in place

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'cause I do like the
digital marketer stuff

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and I have the scalable stuff

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and I have all these things that are like,

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this is how you should run your business,

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but then you have to sit
down and actually do them.

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And it's like,

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you have to actually do the work

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for like your quarterly
planning and your like big three

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and then breaking that
down into action steps

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and getting those
delegated out to the team

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and then like, it's a lot.

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And just having a process

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for how all of that is gonna happen,

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how the meetings are gonna happen,

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how the workflow's gonna happen
and then it's just helpful.

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- How are you gonna track
progress towards the goal?

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- Which I know is one of the things

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that I've kind of sucked at historically

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and you've been fixing
with amazing dashboards

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that I just got to see
one of 'em yesterday.

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That's just like all the things,

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all the business data is on the dashboards

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and it is absolutely fantastic
and I am in love with it.

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I mean, it's just, it's really cool

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seeing all the different stuff.

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So I know there's like,

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even thinking through all the processes

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that you've helped us put together

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and I know some of the biggest ones

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are when you're bringing on new employees

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or you're bringing on new clients, like,

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can you speak to those
processes a little bit?

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And like some of the things,
most people are, you know,

00:05:09.900 --> 00:05:12.633
A, screwing up and B, should be doing.

00:05:13.740 --> 00:05:14.705
- Yeah, for sure.

00:05:14.705 --> 00:05:18.150
Well actually, so the onboarding process,

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whether it's for new clients
or for new employees is,

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and I think fortunately the
one that is asked for the most,

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so out of everybody that I've talked to,

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everybody has kind of asked me for this

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in one form of another or another.

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So I wanna congratulate and yeah,

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everybody who puts
active thought into this

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because I feel like the biggest mistake

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that people tend to make
is to think that, you know,

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once you've made the
hire, the work kind of,

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your work as an employer has stopped

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or like once you bring the
client, then yay, you're done.

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You have the client they've paid done.

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Like, no, the work is just starting.

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And if you don't have a plan,
and a repeatable plan at that,

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then you won't get consistent
results and that's what

00:06:08.757 --> 00:06:12.240
the onboarding of clients
and employees alike

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is supposed to do.

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First shorten the amount of time

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that they need in order
to like become profitable.

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So like on an employee,

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you wanna get them
onboarded and fully trained

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as soon as possible so that
they can get you a return

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on your investment as soon as possible.

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So that is the goal there.

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With your clients,

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you wanna get the work
done as soon as possible

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so that your employees are,

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your employee's time is freed up.

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They get, your client gets
to see results and you know,

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the fastest your client will see results

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from your services the happier they'll be.

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The more they will recommend you forward

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and so on and so forth

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and the faster you're able
to deliver your service,

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the more you're gonna be
able to get more clients

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and more clients and more
clients and scale and grow.

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So as long as people put a lot,

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put the right amount of thought

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and importance on onboarding,

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I feel like that's gonna
help them grow a lot.

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- Well, I mean, a lot of
those sounded connected too,

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because it's like once
you talked about a process

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for bringing on a new employee
or bringing on a new client

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and now you have to go
and deliver the work,

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there's a ton of processes and SOPs

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and things that have to be
put into place for that.

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I mean, you have to
communicate with the client.

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You have to keep educating the client.

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You wanna make sure that there's processes

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for what upselling the
client or cross-selling them

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into other services.

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If it's a project,

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what about when the project is done

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and now it's time to offboard the client

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or an employees leaving, it's
time to offboard the employee

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and make sure that transition
as smooth as possible.

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Like you just, like if
you're thinking about that

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in terms of dollar signs,

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as you look through all the
different pieces that you said,

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it's like, it's the difference between

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a project that's supposed
to take six weeks

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taking six weeks or
couple months, you know,

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like being something that doesn't get done

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for like three months
and the cost and the time

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and your ability to bring on more clients,

00:08:09.270 --> 00:08:10.893
it's all impacted by that.

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- Yep, yep, absolutely.

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And it's not even like,

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it's also a little bit
about risk management,

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so it's not just like the dollar signs

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of like how much does it actually cost me

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to deliver a service or to
offboard or onboard somebody.

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It's also a lot about risk management.

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So for example,

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I have clients that I
haven't been working with

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in like a year and a half
and I still have access

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to all of their systems, why?

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Because they never really offboarded me.

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- Ooh, that's something
I hadn't thought about,

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especially in a world where you're working

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more and more with
contractors and it's like,

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you have to have different
processes and systems

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for different types of people as well.

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So whether they're a long term contractor,

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short term contractor, part-time employee,

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full-time employee,

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how they're gonna have access to data

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and management client information.

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Like I know I've seen that
where I'll take over stuff

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and like some employee
they had three years ago

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is still in their system.

00:09:06.480 --> 00:09:08.463
- Exactly, exactly, exactly.

00:09:08.463 --> 00:09:11.310
Yeah and you have to
document that stuff somewhere

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because like when you
bring on a contractor

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to work on like a very isolated project,

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that's pretty easy 'cause it's like, oh,

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I give them access to two softwares.

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I just take it back and we're done.

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But when you bring on somebody like me,

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who kind of touches everything
inside of your business,

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it's very easy to lose track of like

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everything that we've ever
given access to to Cristina.

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- Yeah.

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- So it actually can take literal months

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before you discover that you
actually created a user for me,

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God knows where in like some email system

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that you're not even using anymore.

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- Yeah, I know that some of the stuff

00:09:44.070 --> 00:09:45.150
that you've been setting up for me

00:09:45.150 --> 00:09:47.280
just inside a Click Up
is to have access to that

00:09:47.280 --> 00:09:49.740
have lists of the different
software that we're using,

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have list of our different
SOPs and the status of our SOPs

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and you know, if they need to be updated

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or they're in good shape
and then all the processes

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for doing all of that.

00:10:02.520 --> 00:10:05.400
- Yeah, and who has knowledge
for how to do everything

00:10:05.400 --> 00:10:10.400
because the biggest thing
is when you lose an employee

00:10:12.960 --> 00:10:16.170
is like, you're not just
losing the employee,

00:10:16.170 --> 00:10:20.130
you're losing all of their
knowledge that they've learned.

00:10:20.130 --> 00:10:23.605
And if you don't know what
all of that knowledge is,

00:10:23.605 --> 00:10:26.122
you won't ever be able to fully replace

00:10:26.122 --> 00:10:28.890
and successfully replace that
employee with the new one

00:10:28.890 --> 00:10:29.723
because you're like,

00:10:29.723 --> 00:10:32.295
you don't know what the
new employee should know.

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You don't know what you don't know.

00:10:34.294 --> 00:10:36.750
- Yeah, especially here in the US

00:10:36.750 --> 00:10:40.001
where like the culture
here is to fire people

00:10:40.001 --> 00:10:41.250
at the end of the day on a Friday

00:10:41.250 --> 00:10:43.620
versus some kinda like
two week notice situation

00:10:43.620 --> 00:10:46.860
where you just won't have
the time to, you know,

00:10:46.860 --> 00:10:48.120
get that knowledge out of their head.

00:10:48.120 --> 00:10:49.800
You're not gonna have
time to transition it

00:10:49.800 --> 00:10:51.270
into a new person.

00:10:51.270 --> 00:10:53.304
You're gonna be stuck just
trying to learn it all again,

00:10:53.304 --> 00:10:56.220
or try and fill in the
gap yourself and be like,

00:10:56.220 --> 00:10:57.630
I don't know how they did this

00:10:57.630 --> 00:10:59.820
or what software they were using or.

00:10:59.820 --> 00:11:02.790
- Exactly and that's because most people,

00:11:02.790 --> 00:11:07.020
like even people who have
actually gone through

00:11:07.020 --> 00:11:10.680
the huge effort of documenting
all of their processes,

00:11:10.680 --> 00:11:12.990
they kind of document
everything and then they stop.

00:11:12.990 --> 00:11:15.104
They're like, hey, it's
all documented now.

00:11:15.104 --> 00:11:17.820
I'm done, check mark.

00:11:17.820 --> 00:11:20.310
Where like, they don't treat it

00:11:20.310 --> 00:11:24.690
as a living breathing document
which is what it should be.

00:11:24.690 --> 00:11:26.280
They think like, hey,

00:11:26.280 --> 00:11:30.480
if I documented the process
a year and a half ago

00:11:30.480 --> 00:11:33.408
and I'm hiring a new person today,

00:11:33.408 --> 00:11:37.170
do you really think that
your process has not evolved

00:11:37.170 --> 00:11:40.350
or changed at all since
a year and a half ago?

00:11:40.350 --> 00:11:45.090
'Cause I'm thinking if it
hasn't, it might be a problem.

00:11:45.090 --> 00:11:47.728
Like I would, because business,

00:11:47.728 --> 00:11:49.350
especially in today's environment,

00:11:49.350 --> 00:11:53.070
they change so fast that
to me, in my experience,

00:11:53.070 --> 00:11:56.190
it's very hard to believe
that a process will not change

00:11:56.190 --> 00:11:57.930
at all for a year and a half.

00:11:57.930 --> 00:11:59.040
And if it has changed,

00:11:59.040 --> 00:12:01.290
but if the change hasn't been documented,

00:12:01.290 --> 00:12:03.870
then you're following outdated procedures

00:12:03.870 --> 00:12:06.090
and you're gonna get outdated results.

00:12:06.090 --> 00:12:08.130
- Yep, especially when you
have really smart employees,

00:12:08.130 --> 00:12:08.963
because they're gonna be working

00:12:08.963 --> 00:12:11.130
to be more efficient themselves.

00:12:11.130 --> 00:12:12.440
So it's like smart employees

00:12:12.440 --> 00:12:14.730
and ones that are working remotely right.

00:12:14.730 --> 00:12:16.230
Because they know that, hey, I can,

00:12:16.230 --> 00:12:17.760
like if I get the work done

00:12:17.760 --> 00:12:20.730
and I get it done in half the
time, I can get my time back.

00:12:20.730 --> 00:12:22.890
Most of the time as a remote employee,

00:12:22.890 --> 00:12:24.090
that's just kind of how it works.

00:12:24.090 --> 00:12:25.423
That's how it has to work.

00:12:25.423 --> 00:12:27.390
So I mean, they're gonna be doing things

00:12:27.390 --> 00:12:29.100
and trying to get more and more efficient.

00:12:29.100 --> 00:12:31.950
And then especially when
you grow as a business owner

00:12:31.950 --> 00:12:33.120
and you're just in, like,

00:12:33.120 --> 00:12:35.640
you're more in the sales and
marketing side of things,

00:12:35.640 --> 00:12:38.430
not so much in the actual
delivery and the day to day

00:12:38.430 --> 00:12:39.930
and the nuts and bolts,

00:12:39.930 --> 00:12:41.250
you might even be selling something

00:12:41.250 --> 00:12:43.230
that this isn't how it works anymore.

00:12:43.230 --> 00:12:44.700
Like when you envision the process,

00:12:44.700 --> 00:12:46.680
it was 10 steps and this
employee has figured out

00:12:46.680 --> 00:12:48.300
how to make it go down to five

00:12:48.300 --> 00:12:49.650
and you're selling them on it.

00:12:49.650 --> 00:12:52.834
Like, you know, sales and
reality aren't matching.

00:12:52.834 --> 00:12:55.080
And it makes for a very
disconnected, you know,

00:12:55.080 --> 00:12:57.033
client experience, which is not great.

00:12:58.590 --> 00:12:59.670
- Exactly.

00:12:59.670 --> 00:13:04.670
So, and that's another
thing where I feel like

00:13:04.710 --> 00:13:07.620
a reason why people kind of feel scared

00:13:07.620 --> 00:13:10.470
and tend to kind of like put it off,

00:13:10.470 --> 00:13:11.730
the documenting of systems,

00:13:11.730 --> 00:13:13.890
like they put it off is
because it feels like

00:13:13.890 --> 00:13:18.510
such a gargantuan task
because it feels like

00:13:18.510 --> 00:13:19.796
you have to do it all alone

00:13:19.796 --> 00:13:23.700
and you have to keep it updated all alone.

00:13:23.700 --> 00:13:25.890
But that's actually not true.

00:13:25.890 --> 00:13:29.640
If you are putting
intentional thought into it

00:13:29.640 --> 00:13:32.640
and if you are communicating
your expectations

00:13:32.640 --> 00:13:35.542
out of everybody, to
everybody on your team,

00:13:35.542 --> 00:13:39.420
and if you're really good
at like communicating

00:13:39.420 --> 00:13:40.800
and keeping them accountable,

00:13:40.800 --> 00:13:45.480
you can actually leverage
everybody on your team a lot.

00:13:45.480 --> 00:13:47.161
Because like you just mentioned,

00:13:47.161 --> 00:13:50.760
at some point you are
gonna be quite removed

00:13:50.760 --> 00:13:53.241
from some of these
processes like fulfillment.

00:13:53.241 --> 00:13:56.250
You're not gonna be the
one doing them forever.

00:13:56.250 --> 00:14:00.300
So it's, you are supposed
to lose touch with it.

00:14:00.300 --> 00:14:03.360
But just because you
lost touch doesn't mean

00:14:03.360 --> 00:14:06.690
that it shouldn't be kept up to date.

00:14:06.690 --> 00:14:09.930
It doesn't mean that everybody
should lose touch with it.

00:14:09.930 --> 00:14:12.660
It just means that as you see yourself

00:14:12.660 --> 00:14:14.250
stepping back from it,

00:14:14.250 --> 00:14:17.490
you have to put somebody in your place

00:14:17.490 --> 00:14:20.700
that is now responsible for
keeping that process up to date.

00:14:20.700 --> 00:14:22.461
It doesn't need to be you forever,

00:14:22.461 --> 00:14:25.352
especially if you're not the
one doing the process anymore,

00:14:25.352 --> 00:14:27.630
but somebody should.

00:14:27.630 --> 00:14:30.730
And once in a while, like
once every three months or so,

00:14:30.730 --> 00:14:33.780
you should also take another look at it

00:14:33.780 --> 00:14:36.012
just to make sure like, hey,

00:14:36.012 --> 00:14:39.292
did this person that I delegated
this responsibility to,

00:14:39.292 --> 00:14:43.234
did they actually keep
the process up to date?

00:14:43.234 --> 00:14:45.813
Am I looking at the right thing?

00:14:46.720 --> 00:14:47.730
- Yeah, that's one of the things

00:14:47.730 --> 00:14:51.000
was we started using Guru
to document a lot of ours,

00:14:51.000 --> 00:14:53.310
kind of a combination
of Click Up and Guru.

00:14:53.310 --> 00:14:55.080
Click Ups like the master list,

00:14:55.080 --> 00:14:57.330
which is what you've been
setting up for us lately,

00:14:57.330 --> 00:14:58.800
which is like the master list

00:14:58.800 --> 00:15:00.270
and if things are in good shape or not,

00:15:00.270 --> 00:15:02.940
but then like Guru is actually
assigned to different people

00:15:02.940 --> 00:15:05.760
so we know who the knowledge
expert is and things too.

00:15:05.760 --> 00:15:09.000
And it's made it really easy
to keep everything up to date.

00:15:09.000 --> 00:15:12.090
It's not as bad as what I
thought it was going to be.

00:15:12.090 --> 00:15:14.460
And I mean, it is a little
bit of a gargantuan task

00:15:14.460 --> 00:15:16.650
because like, as you start
documenting processes,

00:15:16.650 --> 00:15:20.040
as you start actually
mapping out, not just like,

00:15:20.040 --> 00:15:22.980
it's kinda like, this is
what is currently happening.

00:15:22.980 --> 00:15:25.800
And then you start looking at
it and you're like, holy crap,

00:15:25.800 --> 00:15:28.830
that's a mess and then you get
like a good thing together.

00:15:28.830 --> 00:15:30.420
So you have to document what is,

00:15:30.420 --> 00:15:33.390
and then look at what makes it better.

00:15:33.390 --> 00:15:35.070
And I mean, just having
your help through that

00:15:35.070 --> 00:15:37.890
has been like, it is a little
bit of a gargantuan thing.

00:15:37.890 --> 00:15:39.120
But when people ask me, like,

00:15:39.120 --> 00:15:41.850
what's the one thing I would
say to myself 15 years ago

00:15:41.850 --> 00:15:42.750
when I started business,

00:15:42.750 --> 00:15:46.470
like that one bit of advice
I would give, processes.

00:15:46.470 --> 00:15:48.270
I don't care if you're like on your own

00:15:48.270 --> 00:15:50.610
or you already have a team,
like just writing down,

00:15:50.610 --> 00:15:52.020
like, hey, when I go to do this,

00:15:52.020 --> 00:15:53.370
I'm not just gonna go do it randomly.

00:15:53.370 --> 00:15:54.930
I'm gonna follow these couple steps.

00:15:54.930 --> 00:15:55.890
If you've got a, you know,

00:15:55.890 --> 00:15:58.509
stack of sticky notes
and stack of index cards,

00:15:58.509 --> 00:16:01.199
just to start doing it because
you start making it better

00:16:01.199 --> 00:16:03.180
when you can see it.

00:16:03.180 --> 00:16:04.650
I mean, that was one of the
biggest things I noticed

00:16:04.650 --> 00:16:07.440
was just having it laid
out in front of me.

00:16:07.440 --> 00:16:10.230
I'm like, oh no, that
wouldn't work really well.

00:16:10.230 --> 00:16:11.910
That's gonna feel weird for the client

00:16:11.910 --> 00:16:13.950
or this is gonna feel
weird for the employee.

00:16:13.950 --> 00:16:17.169
Like let's juggle this and this
and you can move it around.

00:16:17.169 --> 00:16:20.370
- Yeah because when you're
actually in the middle,

00:16:20.370 --> 00:16:23.430
in the weeds of doing it, you don't,

00:16:23.430 --> 00:16:25.260
you can't really think big picture

00:16:25.260 --> 00:16:26.880
and small picture at the same time.

00:16:26.880 --> 00:16:29.070
So if you're actually in
the weeds and doing it,

00:16:29.070 --> 00:16:30.960
you're kind of running on autopilot

00:16:30.960 --> 00:16:33.750
and you're just like doing
the steps as you know them

00:16:33.750 --> 00:16:35.790
as they've been en ingrained in your like

00:16:35.790 --> 00:16:37.500
subconscious or whatever.

00:16:37.500 --> 00:16:40.650
So it's only once you
actually take a step back

00:16:40.650 --> 00:16:42.750
and you start documenting
it and looking at it,

00:16:42.750 --> 00:16:45.330
not from like, I'm doing
this right now perspective,

00:16:45.330 --> 00:16:48.240
but more like, what
does this all look like

00:16:48.240 --> 00:16:50.340
when it's put together and it flows?

00:16:50.340 --> 00:16:52.532
And that's when you begin to see like,

00:16:52.532 --> 00:16:54.930
actually this doesn't make any sense

00:16:54.930 --> 00:16:56.640
or we're missing a step here

00:16:56.640 --> 00:16:59.310
or like we're doing so much busy work here

00:16:59.310 --> 00:17:01.582
that actually doesn't
make any kind of impact,

00:17:01.582 --> 00:17:03.780
anything like that.

00:17:03.780 --> 00:17:07.139
And if I were to piggyback on
something you said earlier,

00:17:07.139 --> 00:17:10.050
there's a common misconception

00:17:10.050 --> 00:17:12.583
that people who are still flying solo,

00:17:12.583 --> 00:17:16.440
like that processes aren't
as important to them

00:17:16.440 --> 00:17:18.120
because you know, they don't have a team.

00:17:18.120 --> 00:17:20.161
They don't need to delegate all of this.

00:17:20.161 --> 00:17:23.490
You know, they're already
doing it themselves

00:17:23.490 --> 00:17:25.633
so they already know how it's done.

00:17:25.633 --> 00:17:30.420
Well, if you're never planning
to scale a business ever,

00:17:30.420 --> 00:17:32.940
and you're planning to stay solo forever,

00:17:32.940 --> 00:17:35.910
then that's one thing.

00:17:35.910 --> 00:17:40.560
But the number one reason
why solo entrepreneurs

00:17:40.560 --> 00:17:43.170
have trouble hiring and bringing on people

00:17:43.170 --> 00:17:45.567
to help them with things
and scaling like that

00:17:45.567 --> 00:17:48.450
is because you're trying
to bring in somebody

00:17:48.450 --> 00:17:50.054
and you're trying to tell them to do a job

00:17:50.054 --> 00:17:53.880
that you don't have documented anywhere.

00:17:53.880 --> 00:17:56.730
And you're trying to feed
it to them from memory.

00:17:56.730 --> 00:18:00.335
And you're delegating by
abdication instead of by actually

00:18:00.335 --> 00:18:02.820
teaching them how to do the thing.

00:18:02.820 --> 00:18:06.180
And then it ends up, you end
up seeing that, oh my God,

00:18:06.180 --> 00:18:09.810
it's taking me four months
to teach this person

00:18:09.810 --> 00:18:11.760
how everything works in my business.

00:18:11.760 --> 00:18:13.050
And by the end of the four months,

00:18:13.050 --> 00:18:15.270
they're still not doing the tasks

00:18:15.270 --> 00:18:17.280
as well as I would do them myself.

00:18:17.280 --> 00:18:20.700
It would still take me less to
do them than it would take me

00:18:20.700 --> 00:18:24.300
to explain you, to explain
to the person how to do them.

00:18:24.300 --> 00:18:26.490
So like, is it even worth my time

00:18:26.490 --> 00:18:29.160
trying to hiring people
'cause they're not working out

00:18:29.160 --> 00:18:32.984
when actually it's all a process problem.

00:18:32.984 --> 00:18:35.100
- Well I mean, even as a solo printer,

00:18:35.100 --> 00:18:37.650
say you're working like 50 hours a week.

00:18:37.650 --> 00:18:40.560
If documenting your processes
makes it just like that much

00:18:40.560 --> 00:18:42.930
faster for you to get through
it with fewer mistakes,

00:18:42.930 --> 00:18:45.840
like say it made it like 5% faster.

00:18:45.840 --> 00:18:47.355
You just saved 5% of your time.

00:18:47.355 --> 00:18:50.532
You got two and a half
hours back each week.

00:18:50.532 --> 00:18:53.010
Like, I mean, that's, it's not small.

00:18:53.010 --> 00:18:54.510
Like we're constantly looking for, hey,

00:18:54.510 --> 00:18:57.240
I don't have enough time or
I can't get the things done

00:18:57.240 --> 00:19:00.000
or how do I grow and scale my business

00:19:00.000 --> 00:19:01.920
without having to hire more people?

00:19:01.920 --> 00:19:03.390
It's like, well, processes.

00:19:03.390 --> 00:19:05.790
It really does help 'cause I
mean, I can't even tell you,

00:19:05.790 --> 00:19:08.070
like I started running
around and doing my own

00:19:08.070 --> 00:19:10.020
video marketing a little bit by myself

00:19:10.020 --> 00:19:12.060
because I got challenged to do it.

00:19:12.060 --> 00:19:14.177
And it's one of the things
that doesn't have a process

00:19:14.177 --> 00:19:16.620
'cause I'm just doing it.

00:19:16.620 --> 00:19:19.619
And I feel like every time I
have went to publish my videos,

00:19:19.619 --> 00:19:22.620
it's like, oh crap, I forgot
about that social platform

00:19:22.620 --> 00:19:24.260
or, oh crap, I forgot
about posting some stuff

00:19:24.260 --> 00:19:25.350
in my Facebook group.

00:19:25.350 --> 00:19:26.700
Or like, well, dang it.

00:19:26.700 --> 00:19:28.230
Holy crap.

00:19:28.230 --> 00:19:29.063
And it's like,

00:19:29.063 --> 00:19:30.848
and I've been doing just
from one day to the next,

00:19:30.848 --> 00:19:33.090
like I've been doing videos
consistently now for,

00:19:33.090 --> 00:19:35.400
I don't know what, like maybe
a week, something like that,

00:19:35.400 --> 00:19:36.360
putting 'em out.

00:19:36.360 --> 00:19:38.820
I have missed one of the
places I needed to put them

00:19:38.820 --> 00:19:40.500
every single time I've
done it and I'm like, okay,

00:19:40.500 --> 00:19:41.380
I need to sit down and document this.

00:19:41.380 --> 00:19:43.080
I was just thinking that earlier today,

00:19:43.080 --> 00:19:46.320
'cause I just published videos
earlier today and I was like,

00:19:46.320 --> 00:19:47.700
some of them to save myself time,

00:19:47.700 --> 00:19:49.890
I went and like published
all of them on YouTube.

00:19:49.890 --> 00:19:50.723
So those are there.

00:19:50.723 --> 00:19:52.230
I scheduled them all in a Facebook group,

00:19:52.230 --> 00:19:55.017
but I can't schedule 'em for
Instagram and like TikTok.

00:19:55.017 --> 00:19:57.903
So I'm like, oh crap.

00:19:58.770 --> 00:19:59.645
So it's like just that one little bit

00:19:59.645 --> 00:20:01.770
of my business right now
that doesn't have a process

00:20:01.770 --> 00:20:02.730
and I'm feeling the pain

00:20:02.730 --> 00:20:03.960
'cause I'm trying to do it by myself

00:20:03.960 --> 00:20:07.020
and just have fun with it
while I'm trying to establish

00:20:07.020 --> 00:20:08.832
a process and figure out
what I even wanna do.

00:20:08.832 --> 00:20:10.899
And it's, I'm feeling it.

00:20:10.899 --> 00:20:14.079
- Yeah, once you establish the process,

00:20:14.079 --> 00:20:17.490
the next step would be to
see which of these steps

00:20:17.490 --> 00:20:22.029
could you automate because as
much as we try to be perfect,

00:20:22.029 --> 00:20:26.340
if the step is repeatable enough
and it's consistent enough,

00:20:26.340 --> 00:20:29.430
there's a good chance
that you could delegate it

00:20:29.430 --> 00:20:30.450
to a software.

00:20:30.450 --> 00:20:32.449
And if it's delegated to software,

00:20:32.449 --> 00:20:35.900
you're guaranteed to
have it done every time

00:20:35.900 --> 00:20:37.980
and the same way every time.

00:20:37.980 --> 00:20:40.350
So you're guaranteed
in an identical output.

00:20:40.350 --> 00:20:41.640
So.

00:20:41.640 --> 00:20:43.620
- Yeah, definitely something
I'll have to talk with you

00:20:43.620 --> 00:20:48.570
about pretty soon 'cause I'm
starting to get organized

00:20:48.570 --> 00:20:49.787
and have a backlog of videos

00:20:49.787 --> 00:20:52.740
and I gotta get like a calendar together

00:20:52.740 --> 00:20:54.229
and a publishing system together

00:20:54.229 --> 00:20:57.510
and an assistant, like give
my assistant working on it

00:20:57.510 --> 00:21:00.150
so I'm not doing it
all by myself and yeah,

00:21:00.150 --> 00:21:01.230
we're hitting that point with it.

00:21:01.230 --> 00:21:02.820
But I think some of that is just,

00:21:02.820 --> 00:21:05.190
is so crucial and I know
automations and software,

00:21:05.190 --> 00:21:07.110
that's one of the things
you're very knowledgeable on.

00:21:07.110 --> 00:21:08.610
Like you've been pretty
good at like looking at

00:21:08.610 --> 00:21:11.142
all the different platforms
and how can we make them all,

00:21:11.142 --> 00:21:13.302
you know, play together
so we're not looking

00:21:13.302 --> 00:21:15.750
at a bunch of different places.

00:21:15.750 --> 00:21:17.940
I just wanna, like what
are some of the ones

00:21:17.940 --> 00:21:18.905
that you're knowledgeable about

00:21:18.905 --> 00:21:20.040
'cause I know people are always looking

00:21:20.040 --> 00:21:22.200
for experts in various things.

00:21:22.200 --> 00:21:24.180
So just rattle off a list of like

00:21:24.180 --> 00:21:25.560
all different software you work.

00:21:25.560 --> 00:21:28.020
- Just a list of softwares and tools,

00:21:28.020 --> 00:21:28.853
just, just like.

00:21:28.853 --> 00:21:30.660
- Let's go with it 'cause if
somebody's using one of 'em

00:21:30.660 --> 00:21:32.670
and they're not sure if
they're using it correctly,

00:21:32.670 --> 00:21:34.950
not sure if it's got
the data that they need

00:21:34.950 --> 00:21:37.170
or need to connect it or I mean like,

00:21:37.170 --> 00:21:40.020
you've made all of my software
talk together, it's crazy.

00:21:41.010 --> 00:21:41.970
- Okay.

00:21:41.970 --> 00:21:46.950
Well I've worked with a lot of
CRMs just by the byproduct of

00:21:46.950 --> 00:21:48.960
working with businesses
who are doing sales.

00:21:48.960 --> 00:21:51.186
You end up working with a lot of CRMs.

00:21:51.186 --> 00:21:55.590
One of my favorite ones for
me right now is GoHighLevel,

00:21:55.590 --> 00:21:59.340
but I've worked with
Pipedrive, with ActiveCampaign,

00:21:59.340 --> 00:22:03.000
with Miller Light, with a
little bit with HubSpot.

00:22:03.000 --> 00:22:06.390
So hodgepodge of all of
the CRMs in existence,

00:22:06.390 --> 00:22:08.070
a lot of schedulers of course,

00:22:08.070 --> 00:22:10.650
because everything happens
virtually nowadays with meetings.

00:22:10.650 --> 00:22:13.907
So Calendly, ScheduleOnce,

00:22:13.907 --> 00:22:18.450
all of the schedulers
in the world, what else?

00:22:18.450 --> 00:22:20.340
A lot of automation tools of course.

00:22:20.340 --> 00:22:24.390
So like Zapier, Integromat,
stuff like that.

00:22:24.390 --> 00:22:29.390
And a lot of like most of
the software that you end up

00:22:29.400 --> 00:22:34.400
working with has some level of
internal automation possible.

00:22:34.507 --> 00:22:38.379
So one advice that I
always give people is like,

00:22:38.379 --> 00:22:43.379
don't immediately go to something
like Integromat or Zapier.

00:22:44.040 --> 00:22:47.285
See if your software can
internally handle an automation

00:22:47.285 --> 00:22:51.240
that you wanna do because
it's gonna be a lot less buggy

00:22:51.240 --> 00:22:53.370
if it can handle it internally
than if you have to.

00:22:53.370 --> 00:22:56.730
- Like Thrive, Thrive Automator built in

00:22:56.730 --> 00:22:58.290
is a good example of that one.

00:22:58.290 --> 00:22:59.670
- Exactly, exactly.

00:22:59.670 --> 00:23:04.670
GoHighLevel has built in
automation tool, Click Up does

00:23:04.830 --> 00:23:07.380
and Click Up is actually another
one of my favorite tools.

00:23:07.380 --> 00:23:12.000
I've worked with dozens of
project management softwares

00:23:12.000 --> 00:23:14.820
and out of all of them
Click Up is the only one

00:23:14.820 --> 00:23:17.247
that I would actually recommend.

00:23:17.247 --> 00:23:22.247
What else, let's see, a lot
of content repurposing tools.

00:23:24.210 --> 00:23:28.740
So I've worked with like Otter.aiI
to handle my transcripts.

00:23:28.740 --> 00:23:32.400
I've worked with, what was it called?

00:23:32.400 --> 00:23:34.080
Similar to Riverside,

00:23:34.080 --> 00:23:37.710
like a Restream.io for that one,

00:23:37.710 --> 00:23:39.866
you know why I liked Restream.io,

00:23:39.866 --> 00:23:43.735
because I am a little bit camera shy,

00:23:43.735 --> 00:23:47.880
but I did wanna take advantage of the fact

00:23:47.880 --> 00:23:50.970
that the Facebook algorithm
and YouTube algorithm

00:23:50.970 --> 00:23:53.994
and pretty much all the social
media algorithms everywhere,

00:23:53.994 --> 00:23:56.850
they favor live streams.

00:23:56.850 --> 00:23:59.100
So they favor live videos,

00:23:59.100 --> 00:24:02.760
but I never really felt
quite a hundred percent

00:24:02.760 --> 00:24:06.060
comfortable enough to
actually be live on video.

00:24:06.060 --> 00:24:08.580
And I'm like, what happens
if I'm gonna stumble?

00:24:08.580 --> 00:24:09.690
What happens if people see

00:24:09.690 --> 00:24:11.876
that I'm less than
absolutely fucking perfect?

00:24:11.876 --> 00:24:16.876
Or if I say fucking on a
call for example, right.

00:24:17.430 --> 00:24:20.040
Well, the reason why I love Restream.io

00:24:20.040 --> 00:24:23.130
is because it allows me to
take a pre-recorded video

00:24:23.130 --> 00:24:25.500
and stream it as live as if I was live.

00:24:25.500 --> 00:24:27.600
So if I'm doing a good
enough job on the video

00:24:27.600 --> 00:24:30.480
and I can pre-edit that
and do whatever fancy stuff

00:24:30.480 --> 00:24:31.611
I wanna do with it,

00:24:31.611 --> 00:24:34.290
then I can still take full advantage

00:24:34.290 --> 00:24:36.871
of the Facebook algorithm
and give it the best chance

00:24:36.871 --> 00:24:40.350
it has to like go out into the world

00:24:40.350 --> 00:24:44.133
and be seen by people
and you know, do things.

00:24:44.133 --> 00:24:44.966
- That's a neat idea.

00:24:44.966 --> 00:24:47.643
I haven't thought about that
too much, but I like that.

00:24:48.510 --> 00:24:50.400
- Yeah, so I actually automated

00:24:50.400 --> 00:24:54.330
my entire content repurposing workflow

00:24:54.330 --> 00:24:55.440
back when I was doing videos.

00:24:55.440 --> 00:24:57.420
So that was last year.

00:24:57.420 --> 00:25:02.420
So that the only thing that I
had to do was record a video,

00:25:02.550 --> 00:25:05.760
put it in a specific
folder in a Google drive

00:25:05.760 --> 00:25:09.210
and everything would kind
of trigger from there.

00:25:09.210 --> 00:25:13.500
So I had automations that
saw when something was added,

00:25:13.500 --> 00:25:15.690
like a raw file was added in into that.

00:25:15.690 --> 00:25:18.644
It would notify my video editor
and create a task for him

00:25:18.644 --> 00:25:20.853
to edit the videos.

00:25:20.853 --> 00:25:24.341
The task would tell him where
to upload the final files.

00:25:24.341 --> 00:25:26.610
Once the final files were uploaded

00:25:26.610 --> 00:25:28.350
into that second location,

00:25:28.350 --> 00:25:31.950
then my social media would
pick it up and be like,

00:25:31.950 --> 00:25:35.070
hey, there's this video
here that just appeared,

00:25:35.070 --> 00:25:37.214
let's publish it on
Facebook and on YouTube

00:25:37.214 --> 00:25:39.690
and on blah, blah, blah, blah, blah, blah.

00:25:39.690 --> 00:25:42.330
And then Otter would see
it and do the transcript.

00:25:42.330 --> 00:25:45.000
And then it would send me the transcript

00:25:45.000 --> 00:25:48.000
and I could be like, okay,
let's modify this, this and this

00:25:48.000 --> 00:25:49.650
and then put it out as a blog post.

00:25:49.650 --> 00:25:52.050
So it was all beautiful and automated.

00:25:52.050 --> 00:25:54.500
And then I stopped putting
out content of course.

00:25:56.621 --> 00:25:58.890
- Oh, that's always how it goes.

00:25:58.890 --> 00:25:59.723
That is always.

00:25:59.723 --> 00:26:01.080
- We each have our challenges.

00:26:01.080 --> 00:26:05.820
Like I put out content for
like a month or two months

00:26:05.820 --> 00:26:07.830
because I was excited about the process.

00:26:07.830 --> 00:26:10.170
And as soon as I started
putting out the content,

00:26:10.170 --> 00:26:13.080
like my first, because that's
how I think I would of course,

00:26:13.080 --> 00:26:16.260
like how do I make this process
as streamlined as possible?

00:26:16.260 --> 00:26:17.580
Is it a process I'm gonna do forever?

00:26:17.580 --> 00:26:18.420
I don't care.

00:26:18.420 --> 00:26:21.690
I'm gonna streamline it right
now and automate it right now.

00:26:21.690 --> 00:26:25.140
I don't care if it's something
that I'm gonna like twice.

00:26:25.140 --> 00:26:26.310
- It's better than the rest of us.

00:26:26.310 --> 00:26:28.230
The rest us run around acting like idiots

00:26:28.230 --> 00:26:30.300
putting stuff together only to, you know,

00:26:30.300 --> 00:26:32.430
realize later that it's all off the rails

00:26:32.430 --> 00:26:34.560
and then trying to pull it back.

00:26:34.560 --> 00:26:35.400
So I love it,

00:26:35.400 --> 00:26:38.400
I know another ones you were
doing Google Data Studio,

00:26:38.400 --> 00:26:40.260
which is the one you did
the dashboards on for me.

00:26:40.260 --> 00:26:42.720
So that was another one
I was trying to think of

00:26:42.720 --> 00:26:44.719
where you've touch for me
'cause I know I have a ton.

00:26:44.719 --> 00:26:47.160
You've done things with like Thrive Themes

00:26:47.160 --> 00:26:49.740
and Thrive Quiz Builder
and Thrive Automator.

00:26:49.740 --> 00:26:52.350
And we've used Miro for MI.

00:26:52.350 --> 00:26:53.183
- Now, oh my God, Miro.

00:26:53.183 --> 00:26:55.127
Why did I forget to mention Miro?

00:26:55.127 --> 00:26:57.840
Actually you are the one
who introduced me to Miro

00:26:57.840 --> 00:27:00.150
and I have fallen in, so in love with it,

00:27:00.150 --> 00:27:03.090
that actually I feel like I run 60%

00:27:03.090 --> 00:27:06.883
of my business off of Miro and Click Up.

00:27:06.883 --> 00:27:08.820
Actually, no, off of Miro.

00:27:08.820 --> 00:27:12.510
Miro and Click Up make up
like 90% of my business

00:27:12.510 --> 00:27:14.160
with like 10% being automation

00:27:14.160 --> 00:27:16.440
and like Zapier and Integromat.

00:27:16.440 --> 00:27:19.726
- Yeah, little bit of GoHighLevel
for some of the stuff.

00:27:19.726 --> 00:27:21.180
- Yeah, yeah, yeah.

00:27:21.180 --> 00:27:23.130
- Yeah its like, I'm
basically the same thing.

00:27:23.130 --> 00:27:27.030
Now it's like High Level, Click Up, Miro

00:27:27.030 --> 00:27:28.632
and then like WordPress with Thrive Themes

00:27:28.632 --> 00:27:31.290
and all of their suite of plugins.

00:27:31.290 --> 00:27:33.420
Like Thrive Themes is not just themes.

00:27:33.420 --> 00:27:35.580
It's all their other stuff, but yeah.

00:27:35.580 --> 00:27:37.893
- All the other stuff, exactly, yeah.

00:27:38.970 --> 00:27:39.803
Let's see, what else?

00:27:39.803 --> 00:27:41.373
Other tools, other tools.

00:27:43.198 --> 00:27:44.031
- Slack.

00:27:44.031 --> 00:27:46.097
- Well, we use Slack for messaging.

00:27:46.097 --> 00:27:48.960
- Slack, yeah, that's actually another one

00:27:48.960 --> 00:27:51.330
that's really cool is

00:27:51.330 --> 00:27:54.270
we centralized all of the notifications

00:27:54.270 --> 00:27:56.340
so that instead of, you know,

00:27:56.340 --> 00:27:57.810
having to check your scheduler

00:27:57.810 --> 00:27:59.490
to see if somebody scheduled a call

00:27:59.490 --> 00:28:01.470
or look for an email notification

00:28:01.470 --> 00:28:03.896
when a lead has gone
through and stuff like that,

00:28:03.896 --> 00:28:07.025
we actually centralized
all of your notifications

00:28:07.025 --> 00:28:09.390
in your Slack channel.

00:28:09.390 --> 00:28:11.400
Like we created different Slack channels

00:28:11.400 --> 00:28:13.065
for different types of notifications.

00:28:13.065 --> 00:28:17.490
So that for, you know, key
things that we wanna track

00:28:17.490 --> 00:28:22.490
so like booked calls, lead,
new leads, sales, invoices,

00:28:23.640 --> 00:28:26.040
getting paid, stuff like that.

00:28:26.040 --> 00:28:27.600
- Even Facebook messenger,

00:28:27.600 --> 00:28:30.210
which like I am notorious for not noticing

00:28:30.210 --> 00:28:32.659
that I have new messages
on Facebook messenger

00:28:32.659 --> 00:28:34.200
for like on the business,

00:28:34.200 --> 00:28:35.220
whenever they send messages

00:28:35.220 --> 00:28:37.410
to the business like Facebook page,

00:28:37.410 --> 00:28:40.126
I miss those like
probably 90% of the time.

00:28:40.126 --> 00:28:42.480
One of those came into
my Slack the other day

00:28:42.480 --> 00:28:45.633
and when I caught it and
it was like, oh yay, cool.

00:28:45.633 --> 00:28:46.470
That was so cool.

00:28:46.470 --> 00:28:47.850
Sorry, I had to mention that one,

00:28:47.850 --> 00:28:49.200
that got me really excited.

00:28:50.619 --> 00:28:52.350
- Nice.

00:28:52.350 --> 00:28:54.360
- Yeah I miss those
like almost every time.

00:28:54.360 --> 00:28:56.040
I had some that it was like a year later

00:28:56.040 --> 00:28:58.710
I noticed them like that's how bad I am.

00:28:58.710 --> 00:29:00.190
The messages that come
in the business page.

00:29:00.190 --> 00:29:03.120
- Facebook doesn't really
do a good job of sending me

00:29:03.120 --> 00:29:04.770
notifications about them.

00:29:04.770 --> 00:29:06.720
- No, it does okay for like personal

00:29:06.720 --> 00:29:08.460
'cause like I'm in
personal Facebook messenger

00:29:08.460 --> 00:29:09.450
talking to people all the time.

00:29:09.450 --> 00:29:12.180
But like for the company
for like Sparkativ,

00:29:12.180 --> 00:29:13.896
I don't see those most of the time.

00:29:13.896 --> 00:29:17.850
It came into Slack and it was like, hi,

00:29:17.850 --> 00:29:19.500
that is cool.

00:29:19.500 --> 00:29:22.860
Yay, and I got, I was so
excited about that happening.

00:29:22.860 --> 00:29:24.990
It's like, 'cause it's all, I
mean you centralized it all.

00:29:24.990 --> 00:29:26.460
So it's all over there.

00:29:26.460 --> 00:29:31.050
So it's like, I live in
Slack and Click Up and yeah,

00:29:31.050 --> 00:29:33.330
everything happens in Slack and Click Up

00:29:33.330 --> 00:29:35.130
and we all have little
dashboards in Click Up

00:29:35.130 --> 00:29:36.510
to see exactly what's going on.

00:29:36.510 --> 00:29:38.851
And then we have the, like you
can embed all the other stuff

00:29:38.851 --> 00:29:39.740
into Click Up.

00:29:39.740 --> 00:29:41.460
So like Google Data
Studio, things like that,

00:29:41.460 --> 00:29:42.990
I think can even be embedded into there.

00:29:42.990 --> 00:29:44.440
So you just kinda live there.

00:29:46.200 --> 00:29:47.033
But yeah.

00:29:47.033 --> 00:29:50.140
- But it looks so slow that I
don't wanna, full disclosure,

00:29:52.860 --> 00:29:55.200
the more data you have
the slower it'll move.

00:29:55.200 --> 00:29:57.314
- So well true.

00:29:57.314 --> 00:29:58.147
All right.

00:29:58.147 --> 00:30:00.210
Well I know I have picked
brain for all kinds of stuff

00:30:00.210 --> 00:30:02.070
on why processes are so important.

00:30:02.070 --> 00:30:04.770
So like if somebody needs
help with processes, okay,

00:30:04.770 --> 00:30:07.417
I worded that wrong, not
if someone needs help,

00:30:07.417 --> 00:30:11.670
when someone finally
realizes that they need help,

00:30:11.670 --> 00:30:14.438
not as if and they wanna
get in touch with you,

00:30:14.438 --> 00:30:15.775
where do they find you?

00:30:15.775 --> 00:30:18.368
What does working with you look like?

00:30:18.368 --> 00:30:23.368
- Well, I have a website
it's called beeproductive.eu.

00:30:23.790 --> 00:30:26.957
So if you wanna find
out more about what I do

00:30:26.957 --> 00:30:30.420
and what all the options
and stuff like that,

00:30:30.420 --> 00:30:31.983
you can head out there, but.

00:30:32.879 --> 00:30:37.110
- And it's B E E, B E E productive.eu.

00:30:37.110 --> 00:30:38.880
Like the bumblebee.

00:30:38.880 --> 00:30:42.000
- Thank you indeed.

00:30:42.000 --> 00:30:43.170
But the easiest way,

00:30:43.170 --> 00:30:47.130
like I feel like there's two
ways people can work with me.

00:30:47.130 --> 00:30:50.400
If you are one of those people who kind of

00:30:50.400 --> 00:30:55.230
likes to get involved and
likes to work in the trenches

00:30:55.230 --> 00:30:57.750
and likes to know how everything works

00:30:57.750 --> 00:31:00.510
and likes knowing how to do everything,

00:31:00.510 --> 00:31:03.642
then my sting operation membership

00:31:03.642 --> 00:31:06.638
might actually be a good option for you

00:31:06.638 --> 00:31:10.440
because you get access to me

00:31:10.440 --> 00:31:12.870
and you're able to pick
my brain with any question

00:31:12.870 --> 00:31:15.412
and we can shoot looms back and forth.

00:31:15.412 --> 00:31:18.390
And like, I can give
you feedback and advice

00:31:18.390 --> 00:31:21.960
and you get a heckton
of different templates

00:31:21.960 --> 00:31:23.294
for processes, automation,

00:31:23.294 --> 00:31:25.440
standard operating procedures.

00:31:25.440 --> 00:31:28.290
So if you're just starting out

00:31:28.290 --> 00:31:31.740
and you don't wanna
start off a blank slate,

00:31:31.740 --> 00:31:33.960
you kind of wanna see what people do

00:31:33.960 --> 00:31:37.506
and what kind of things are
already available out there,

00:31:37.506 --> 00:31:40.470
this might go be a good option for you.

00:31:40.470 --> 00:31:44.235
Whereas if your more like
Cristina, who's like,

00:31:44.235 --> 00:31:47.010
I just want somebody to do my homework.

00:31:47.010 --> 00:31:49.367
Please do my homework for me.

00:31:49.367 --> 00:31:50.867
- I never do that.

00:31:53.666 --> 00:31:54.917
- I know, then you can head out there

00:31:58.301 --> 00:32:01.470
and you can book a clarity call with me

00:32:01.470 --> 00:32:05.853
and we can talk about
doing some one-on-one work,

00:32:07.140 --> 00:32:08.730
getting some projects together.

00:32:08.730 --> 00:32:11.580
So I'm available for
implementation work as well.

00:32:11.580 --> 00:32:13.920
- That is awesome, and I
would highly encourage people

00:32:13.920 --> 00:32:15.360
to go look at both of those.

00:32:15.360 --> 00:32:17.280
Like being able to either pick your brain

00:32:17.280 --> 00:32:18.482
or get your help one on one.

00:32:18.482 --> 00:32:21.390
I obviously love the one-on-one option

00:32:21.390 --> 00:32:23.172
because it's like having
you all over everything

00:32:23.172 --> 00:32:26.391
in my business, fixing it all
and making it all work great.

00:32:26.391 --> 00:32:29.730
It's like, I was one of the
only people that I've talked to.

00:32:29.730 --> 00:32:32.490
I went out town for a week y'all to Austin

00:32:32.490 --> 00:32:35.340
and I came back and I
didn't have anything else

00:32:35.340 --> 00:32:36.173
on my to-do list.

00:32:36.173 --> 00:32:37.563
It was nothing else big that needed done

00:32:37.563 --> 00:32:40.440
because we fixed a lot of
my systems and processes

00:32:40.440 --> 00:32:42.360
and we were able to
delegate all that stuff off.

00:32:42.360 --> 00:32:45.210
And my team was able to
handle everything completely

00:32:45.210 --> 00:32:46.200
while I was gone.

00:32:46.200 --> 00:32:47.550
The only thing I was responsible for

00:32:47.550 --> 00:32:49.530
was marketing and sales
and I was doing that

00:32:49.530 --> 00:32:50.785
while I was out of town

00:32:50.785 --> 00:32:53.820
so I didn't come back
to a massive to-do list.

00:32:53.820 --> 00:32:54.653
It was all handled.

00:32:54.653 --> 00:32:55.486
Everybody else is like, oh,

00:32:55.486 --> 00:32:57.360
I'm trying to make up for
last week and this week.

00:32:57.360 --> 00:32:58.200
And I'm so stressed.

00:32:58.200 --> 00:33:02.490
And I'm like, I'm just going
about life as usual, y'all.

00:33:02.490 --> 00:33:03.323
Good luck.

00:33:03.323 --> 00:33:05.460
So I like that option.

00:33:05.460 --> 00:33:07.200
Obviously there's very limited slots

00:33:07.200 --> 00:33:08.730
to work with her in that capacity

00:33:08.730 --> 00:33:11.520
and I have one of those slots right now

00:33:11.520 --> 00:33:14.730
and I'm not, but yeah,
really great option.

00:33:14.730 --> 00:33:16.315
And the membership being
able to just pick her brain

00:33:16.315 --> 00:33:18.990
and just like get access
to all those resources

00:33:18.990 --> 00:33:20.970
and like get your questions answered

00:33:20.970 --> 00:33:22.495
so you're not running off
doing something stupid

00:33:22.495 --> 00:33:26.760
is so important, so, so important.

00:33:26.760 --> 00:33:29.310
That's how I started with
Cristina was just pestering her

00:33:29.310 --> 00:33:32.470
and asking questions and it was helpful.

00:33:32.470 --> 00:33:34.710
So yeah, highly recommend all those.

00:33:34.710 --> 00:33:36.660
I'll make sure those links
are somewhere around here.

00:33:36.660 --> 00:33:38.790
And thank you so much
for coming on Cristina

00:33:38.790 --> 00:33:40.440
and sharing so much of your advice today.

00:33:40.440 --> 00:33:41.281
This has been amazing.

00:33:41.281 --> 00:33:43.200
- You're very welcome.

00:33:43.200 --> 00:33:45.562
And thank you very much for
having me and meet Luna.

00:33:45.562 --> 00:33:49.650
- Yeah, puppy has been
walking around the whole time

00:33:49.650 --> 00:33:50.730
wanting on the show.

00:33:50.730 --> 00:33:53.400
- Yes, yes, she has.

00:33:53.400 --> 00:33:55.290
She's wondering where her brothers are.

00:33:55.290 --> 00:33:57.147
- Ah, there we go.

00:33:57.147 --> 00:33:59.430
All right, well, entrepreneurs,

00:33:59.430 --> 00:34:00.263
this is your call to take action,

00:34:00.263 --> 00:34:03.780
head over to ETAtoday.zone and
learn how to build a business

00:34:03.780 --> 00:34:04.920
that enables your lifestyle

00:34:04.920 --> 00:34:06.450
instead of taking over your life.

00:34:06.450 --> 00:34:09.090
Until next time, bye.

00:34:09.090 --> 00:34:09.923
- Toodle loo.

00:34:11.123 --> 00:34:13.706
(upbeat music)

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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Which Type of Expert Are You?

Take this FREE 3-minute personality test to find out what your expert type is and get a to-do list of things you can do to turn your superpowers into sales.

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