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036 — Simon Makes a Bold Claim That He Can Double a Business Owner’s Revenue in 90 Days

Simon Severino makes a bold claim that he can double a business owner's revenue in 90 days. Simon's superpower is helping business owners grow their company even having vacations. Let's learn more.

Founder and CEO of Strategy Sprints, Simon teaches Growth Strategy at select MBA courses across Europe. Host of the Strategy Sprints podcast. TEDx Speaker, Contributor at Forbes and Entrepreneur Magazine.

Christina and Simon talk about how he scaled his own consultancy and has retired from operations. Simon tells us how he has helped thousands of entrepreneurs reach financial freedom and have a firm that runs without being dependent on them.

Questions

  • How did you come up with "Strategy Sprints" in the first place, like how was that idea even born?
  • What do you think some of the biggest challenges are with sprints and how do you conquer those?
  • Why there's a good reason to hire a coach, 'cause this seems deceptively simple, right?
  • What do most people do that gets in their own way?
  • So like what do you think is the secret for why your system works?

Links and Resources

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Read Full Transcript

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- Hey, busy business people.

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I am here today with another
Entrepreneur Taking Action,

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Simon Severino.

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Simon makes a bold
claim that he can double

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a business owner's revenue in 90 days

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and I'm getting the scoop
today on how he does it.

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(bright upbeat music)

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Okay, so like that's a big claim, right?

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Doubling your business in 90 days,

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but I took a look at your stuff

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and you might be the first person

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that I actually believe can do it.

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And it's all because of
your "Strategy Sprints".

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So tell me, how did you come
up with "Strategy Sprints"

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in the first place, like
how was that idea even born?

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- Yeah, hello everybody,
excited to be here.

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I was like you in the tech space

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and I was seeing something

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that it's working on a product level,

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this idea of having short
sprints of intense work

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on one thing that really matters.

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And for that time,

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just focusing on this
one thing and shipping it

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and then taking on the next task.

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And I was like, wait a moment,

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if this works on the product level,

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I need to run a business.

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Can we use the sprint method
for running a business?

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Doing just focused work on
the most important things,

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aligning the whole team on this thing,

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solving one problem after the other,

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and then opening up the next Pandora's box

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after we have solved the first
one instead of having these,

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all these parallel activities
which have low impact,

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low energy and they just
burn teams out, right?

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And so how can we help teams be focused?

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That was my thing and I said,
"All right, let's build it."

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It's missing, let's build it.

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And so we called it a strategy sprint,

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'cause it's not on a product level,

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it's how you run a company in sprints.

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And I started really just
creating the first modules

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and solving with my current clients

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who were just B2B teams
all over the industries.

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And we were just using these tools

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and now fast forward, 18 years later,

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we are a global team.

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We are doing this with
dozens of teams every day

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and it's working really well.

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And yeah, we are talking
about it in the book

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called "Strategy Sprints",

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where we share what's working with people

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and exact case studies of
how you can reduce the number

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of activities and still have
more business results per week.

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- I really like that idea a lot.

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I mean, like I shared
before the interview,

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like I come from a computer
programming background.

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So the idea of sprints
made a lot of sense,

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but when it comes to doing
it in a business setting,

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there's a lot of challenges, right?

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Like to doing that and
doing it consistently,

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especially when you're servicing customers

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and customers have things that come up

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and it can derail some of your progress.

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What do you think some of
the biggest challenges are

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with sprints and how do you conquer those?

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- So we set up cycles of 90 days

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and we commit to 90 days, three goals.

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So the first thing is to say,

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"All right, what's our sales
goal, our marketing goal,

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"our operations goal
for next three months?"

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And then we align.

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We say, all right, we wanna, for example,

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I just came from a conversations.

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We want to have six millions in revenue,

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marketing means we wanna
have a YouTube watch time

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of that percentage.

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And the operations goal is to onboard

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so many clients per week.

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So three goals, right,
three months, let's go.

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Now there are three
strategies and three habits

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that are really important
because a plan is great,

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but there will be the enemy of the plan.

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And that's everything that happens now,

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changing market conditions,
stuff that pops up,

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all kind of problems.

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People leaving you,

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the new hire takes
longer than you thought.

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All that hundreds of things

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that will require your attention.

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And so that's why we
have three strategies,

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three habits to really keep
on track of the three goals.

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The three strategies
are: increasing by 25%

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the frequency of the sales,
by 25% the conversion rate

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and by 25% the price that
you can get for your offer.

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We run every idea through
these three things.

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And so for example, somebody says to you,

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"Hey, you can have a stage

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"on the Blockchain conference,
Miami, do you want it?"

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And you go, "Hmm, it's interesting."

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But does it increase the
frequency of my sales by 25%?

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No.

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Does it increase the price

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I can charge for the same thing by 25%?

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No.

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Does it increase the
conversion rate by 25%?

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Probably not.

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Well then, it won't be prioritized.

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So that's one thing that we ensure,

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and the sprint coach
really helps prioritize

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through this three lens,
the three strategies,

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because first you get the strategy right

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and then we can go on a tactical level.

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- Right, that makes sense.

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- If you don't have that, teams,

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they just lose their focus again.

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Because, oh, there is Blockchain Miami,

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let's go there and we might
launch a podcast there.

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And then you talk to somebody there

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and you come back and
you have three NFT ideas.

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But they all do not,

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and these are literal cases of this week.

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They all do not increase the frequency,

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the conversion or the price.

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And so I'm not against NFTs,

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but you have to check them
against these three strategies.

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- That makes a lot of sense.

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- Exactly, and so these
are the three strategies.

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That's one thing that the
sprint method is all about.

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Keep your focus, keep your focus,

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check everything against
these three things.

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If they pass it, okay.

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Otherwise you stick to your lane.

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And we divide and now you say,

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"Yeah, but the clients has demands."

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Sure, hopefully, 'cause that's the reason

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why you have a company
to solve client problems.

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So, and that's either giving them time

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or giving them money, that's it.

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And one of those and you are
hopefully doing it every day.

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So of course we will help
you organize in operations,

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marketing and sales, we simplify and say,

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"All right, who does the customer stuff?"

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It will not be the owner.

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So we will help the owner
fire herself, himself

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from operations and to free
up 10 to 14 hours per week

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of their time, because we need to work

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with the business owner on form, fit

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and function of their business,

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on improving the sales processes,

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on improving the marketing channels,

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on going on podcasts and
talk about your offerings,

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on writing a book.

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All things that are
high leverage long term,

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and they are not urgent,

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but they are important if
you wanna scale a business.

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- Yeah, I think all of that,

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I agree with absolutely all
of that, I think it's amazing.

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(laughs)

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And I'm also hearing like
why there's a good reason

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to hire a coach,

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'cause this seems
deceptively simple, right?

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You're just gonna work in 90 day cycles,

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you're gonna pick one
thing you're gonna work on

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for marketing, sales and operations.

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You've got your guidelines to make sure

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that you're focusing on the right things.

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It sounds very deceptively simple,

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but what do most people do
that gets in their own way?

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Like they're gonna
prioritize the wrong things,

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they're gonna look at something
they want to do and think,

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oh, it's gonna increase by 25%,

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any of those three things,
they'll make excuses to do it.

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And you kinda need that
objective third person,

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and then there's more
to the scaling, right?

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Like you kinda hand on
that a little bit too,

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that that form, fit and function thing.

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So it's like, what are
some of the biggest things

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that you see that get in the way

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of a business owner stepping out

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and trusting other people
with their clients?

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- The main problem is that they
don't trust their processes.

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I don't think that they
mistrust their people.

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Everybody trusts their
people in some level,

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but they distrust the process.

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So if something goes wrong,

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will I see it in time, in the quality,

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will the quality be as high as if I do it?

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'Cause the main problem is,

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I can put in 10 minutes explaining a task

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or I can put in five
minutes doing the task.

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So I'm gonna do the task.

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And we do this for months and for years.

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But in reality if you do that,

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you will have a lot of
five minutes per day

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and then the day is over.

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So we have a business
that we are not running,

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but the business is running our life.

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And then we struggle, yeah,
yeah, I'm coming to dinner.

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Yeah, yeah, give me one more second.

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Yeah, yeah, yeah, I'm coming.

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So, and everybody knows that.

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So the other way around we
say, all right, three months,

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three goals, three numbers
that will tell us this.

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And now we have the three strategies,

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we filter everything through them.

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And now we have a weekly
full team meeting,

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weekly sales meeting with
just the sales tasks,

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a weekly marketing meeting
with just the marketing tasks

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and the weekly operations meetings.

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Just how are our clients doing,

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are they airing complaints?

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How happy are they, will they
refer us to other people?

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Three meetings, but it's now a cadence.

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And even I remember when
I started my company,

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I was just one person, right.

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But I had all these
meetings in my calendar,

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I had the marketing meeting with myself

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and I was talking marketing to myself.

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It's really important that
you get into a cadence

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and because yeah, I would
reflect different things

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in that hour, I would
reflect the marketing numbers

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and in then the other hour
would be a sales related review.

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I would go, okay, how many
conversations did I have,

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how many percent did I close?

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That was the, really the beginning

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of my first sales process.

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And then later on, I hired people.

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And when they came in,

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they had already a structure
for their meetings,

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a structure for their reports.

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It was ready, I was using it.

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And so I, now I could trust the process.

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So now I can trust because
I'm doing it every day.

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I know it works and now I
onboard somebody and I say,

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"Look, I'm gonna record how I do it.

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"I invite you to do it twice with me

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"and then you take over,
how does that sound?"

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And they go, "Well, is it working?"

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Yeah, it's working.

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All right, cool.

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Then I can take over if it works.

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- Yeah, I think there's so much
power in what you just said

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that hope everybody kind
of picks up on that.

245
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'Cause processes and systems,

246
00:11:27,870 --> 00:11:30,380
those are like the biggest
thing I see that's missing.

247
00:11:30,380 --> 00:11:31,467
It's the biggest thing that I was missing,

248
00:11:31,467 --> 00:11:33,060
it was the biggest thing holding me back.

249
00:11:33,060 --> 00:11:35,540
And that's been my focus for
like the last six months or so

250
00:11:35,540 --> 00:11:38,230
is just implementing
systems and processes.

251
00:11:38,230 --> 00:11:40,540
And man, does it make an impact.

252
00:11:40,540 --> 00:11:42,070
It's like all the business
owners that you see

253
00:11:42,070 --> 00:11:44,540
that seem to have all
this magical free time

254
00:11:44,540 --> 00:11:46,990
and they've scaled their businesses up,

255
00:11:46,990 --> 00:11:49,840
they have some form of processor
system for doing things.

256
00:11:49,840 --> 00:11:52,500
It might not be perfect, they
might be reevaluating it,

257
00:11:52,500 --> 00:11:55,950
reassessing it, but there's
some cadence in place

258
00:11:55,950 --> 00:11:57,850
for talking with their team,

259
00:11:57,850 --> 00:11:59,570
for making sure that work gets done,

260
00:11:59,570 --> 00:12:01,060
for getting things onboarded.

261
00:12:01,060 --> 00:12:03,520
It's like even having
a like broken process

262
00:12:03,520 --> 00:12:05,310
is better than not having one.

263
00:12:05,310 --> 00:12:06,230
'Cause it gives you something

264
00:12:06,230 --> 00:12:07,850
that you can measure against and improve.

265
00:12:07,850 --> 00:12:09,590
And I think there's just so much power

266
00:12:09,590 --> 00:12:12,623
in what you just said, so I
really love that like a lot.

267
00:12:14,510 --> 00:12:16,960
So like what do you
think is like the secret

268
00:12:16,960 --> 00:12:18,160
for why your system works?

269
00:12:18,160 --> 00:12:20,990
I know we've kind of bounced
around it a little bit,

270
00:12:20,990 --> 00:12:22,820
but why do you think implementing

271
00:12:22,820 --> 00:12:25,103
these strategy sprints is so powerful?

272
00:12:26,830 --> 00:12:30,290
- If you don't have that, what happens?

273
00:12:30,290 --> 00:12:33,190
So you're basically, you're flying blind.

274
00:12:33,190 --> 00:12:36,550
You take decisions based
on narratives, on feelings,

275
00:12:36,550 --> 00:12:40,240
on mood instead of on numbers because

276
00:12:41,120 --> 00:12:43,160
there is a daily habit,
weekly habit, monthly habit,

277
00:12:43,160 --> 00:12:45,740
the daily habit is how do
you allocate your time,

278
00:12:45,740 --> 00:12:47,460
what can you delegate next?

279
00:12:47,460 --> 00:12:50,860
The weekly habit is, what
are the marketing numbers,

280
00:12:50,860 --> 00:12:53,070
sales numbers, ops numbers of this week?

281
00:12:53,070 --> 00:12:55,770
The monthly habit is, what
is our competition doing,

282
00:12:55,770 --> 00:12:58,023
do we need to change
something or just go on?

283
00:12:58,890 --> 00:13:01,130
Now, if you don't have this weekly report

284
00:13:01,130 --> 00:13:02,603
of all these numbers,

285
00:13:04,680 --> 00:13:06,903
what are you basing your decisions on?

286
00:13:09,030 --> 00:13:13,770
Narratives, so, you go with the hype.

287
00:13:13,770 --> 00:13:16,110
Now you would be NFT-ing
everything right now

288
00:13:16,110 --> 00:13:17,789
if you go with the hype.

289
00:13:17,789 --> 00:13:18,700
(laughs)

290
00:13:18,700 --> 00:13:21,900
But it's probably not the most direct path

291
00:13:21,900 --> 00:13:24,080
to scaling your business right now

292
00:13:24,080 --> 00:13:26,770
because you probably don't
even know what an NFT is

293
00:13:26,770 --> 00:13:29,000
because nobody knows really.

294
00:13:29,000 --> 00:13:33,460
And so it will not move
the needle forward.

295
00:13:33,460 --> 00:13:36,640
Again, we back test it
against the three questions.

296
00:13:36,640 --> 00:13:38,360
Will it improve frequency?

297
00:13:38,360 --> 00:13:40,400
No, will it improve the price?

298
00:13:40,400 --> 00:13:43,930
No, will it improve the conversion rate?

299
00:13:43,930 --> 00:13:45,190
No.

300
00:13:45,190 --> 00:13:49,810
Currently it's a JPEG that
you can right click and save.

301
00:13:49,810 --> 00:13:53,180
It will be later a technology
that makes it possible for us

302
00:13:53,180 --> 00:13:56,220
to have an online identity, et cetera,

303
00:13:56,220 --> 00:13:57,340
but it's not there yet.

304
00:13:57,340 --> 00:14:01,950
So how do we double your
sales in this next 90 days?

305
00:14:01,950 --> 00:14:03,120
That's the focus of a sprint.

306
00:14:03,120 --> 00:14:05,810
It's not dreaming, it's executing.

307
00:14:05,810 --> 00:14:07,490
- Yeah, I don't think you can chase NFTs

308
00:14:07,490 --> 00:14:10,450
until you're like Gary V
level and your whole brand

309
00:14:10,450 --> 00:14:12,270
is just running around chasing new things

310
00:14:12,270 --> 00:14:14,851
while other people work
hard and make money.

311
00:14:14,851 --> 00:14:16,400
(laughs)

312
00:14:16,400 --> 00:14:21,030
- And Gary V, if I was
consulting Gary V, which I'm not.

313
00:14:21,030 --> 00:14:22,537
But if Gary V would say,

314
00:14:22,537 --> 00:14:25,200
"Simon, what should I do this week?"

315
00:14:25,200 --> 00:14:28,740
Then I would say, for Gary,
hey, does it increase the price?

316
00:14:28,740 --> 00:14:31,060
Yes, does it increase the frequency?

317
00:14:31,060 --> 00:14:34,530
Yes, does it increase the sales time?

318
00:14:34,530 --> 00:14:38,790
Yes, for him because he
has already an audience

319
00:14:38,790 --> 00:14:43,663
and it's just a token to do
whatever he's doing anyways.

320
00:14:44,520 --> 00:14:46,690
Building the tribe, moving this tribe,

321
00:14:46,690 --> 00:14:50,290
inspiring the tribe and
gathering the tribe in events.

322
00:14:50,290 --> 00:14:53,680
And now this NFT is just
a ticket to his event.

323
00:14:53,680 --> 00:14:55,620
And then later it's in your wallet,

324
00:14:55,620 --> 00:14:58,990
but it doesn't change
anything, it's on his path.

325
00:14:58,990 --> 00:15:03,320
For him, it does make sense,
if you are Gary V, Rihanna,

326
00:15:03,320 --> 00:15:07,290
if you are a musician
with a huge audience,

327
00:15:07,290 --> 00:15:09,150
it does make sense.

328
00:15:09,150 --> 00:15:12,870
If you run a paid newsletter
with a huge audience,

329
00:15:12,870 --> 00:15:14,720
it does make sense.

330
00:15:14,720 --> 00:15:17,180
But most people that we are talking to

331
00:15:17,180 --> 00:15:20,710
are just business owner,
they're not audience rock stars.

332
00:15:20,710 --> 00:15:24,148
They have a great product

333
00:15:24,148 --> 00:15:26,720
and they need help selling it more.

334
00:15:26,720 --> 00:15:28,310
- Yeah, I think that makes a lot of sense.

335
00:15:28,310 --> 00:15:29,180
And I think that's a good thing

336
00:15:29,180 --> 00:15:30,270
for people to understand too.

337
00:15:30,270 --> 00:15:32,170
And again, the power of
actually working with somebody

338
00:15:32,170 --> 00:15:34,730
who does this and implements the system,

339
00:15:34,730 --> 00:15:36,790
because something that is
like good for one person

340
00:15:36,790 --> 00:15:38,360
is not necessarily good
for another person.

341
00:15:38,360 --> 00:15:41,090
Chasing NFTs makes
perfect sense for Gary V,

342
00:15:41,090 --> 00:15:42,840
doesn't make sense for
normal business owners

343
00:15:42,840 --> 00:15:45,770
like me or you, it just, it's different.

344
00:15:45,770 --> 00:15:48,330
So I think that's really powerful.

345
00:15:48,330 --> 00:15:50,770
Now I know another thing that
you have with your business

346
00:15:50,770 --> 00:15:52,570
is you have a certification branch

347
00:15:52,570 --> 00:15:54,410
where other business coaches can come

348
00:15:54,410 --> 00:15:56,810
and get "Strategy Sprint" certified.

349
00:15:56,810 --> 00:16:00,610
So like what inspired
you to create that arm

350
00:16:00,610 --> 00:16:02,363
and how does that work?

351
00:16:06,240 --> 00:16:09,610
- Yes, so on the business owner side,

352
00:16:09,610 --> 00:16:13,420
I had to solve my own scaling bottlenecks.

353
00:16:13,420 --> 00:16:15,150
I was the main bottleneck.

354
00:16:15,150 --> 00:16:19,490
So if it's still possible
to book Simon as a coach,

355
00:16:19,490 --> 00:16:22,400
after 24 hours, that's
the limit of the business.

356
00:16:22,400 --> 00:16:25,530
So I will be just in three countries

357
00:16:25,530 --> 00:16:28,780
and I will have a limit of, I don't know,

358
00:16:28,780 --> 00:16:32,650
15 clients per year that I can
really help double revenue.

359
00:16:32,650 --> 00:16:34,690
And then that's it.

360
00:16:34,690 --> 00:16:36,763
I would have a small lifestyle business.

361
00:16:37,700 --> 00:16:41,610
Now I was thinking, what if
I removed this bottleneck?

362
00:16:41,610 --> 00:16:45,520
What if I cannot be
booked anymore as a coach?

363
00:16:45,520 --> 00:16:47,823
How can I multiply our impact?

364
00:16:48,850 --> 00:16:49,990
By removing the bottlenecks

365
00:16:49,990 --> 00:16:51,270
and that's exactly the sprint method,

366
00:16:51,270 --> 00:16:53,180
find the bottleneck, remove it.

367
00:16:53,180 --> 00:16:55,090
So I was personally the bottleneck.

368
00:16:55,090 --> 00:16:58,950
And so the goal was, fire
Simon from operations,

369
00:16:58,950 --> 00:17:00,640
get him out.

370
00:17:00,640 --> 00:17:02,960
And I was looking around,

371
00:17:02,960 --> 00:17:07,070
how do other successful
business models operate

372
00:17:07,070 --> 00:17:11,760
around scaling the executive team, right?

373
00:17:11,760 --> 00:17:14,130
And if you look at McDonald's,
they're doing it really well.

374
00:17:14,130 --> 00:17:16,210
It's a franchise system.

375
00:17:16,210 --> 00:17:19,610
And I was like, hmm, could
I do a franchise system?

376
00:17:19,610 --> 00:17:21,270
Of course.

377
00:17:21,270 --> 00:17:25,533
And so I started creating
a certification program,

378
00:17:26,710 --> 00:17:31,710
60 days, daily tasks and
an accountability loop

379
00:17:32,180 --> 00:17:33,350
and the progress tracking,

380
00:17:33,350 --> 00:17:35,027
exactly like we do for our clients, right.

381
00:17:35,027 --> 00:17:37,990
And at life dashboard of their progress,

382
00:17:37,990 --> 00:17:41,266
and now we are scalable,

383
00:17:41,266 --> 00:17:43,410
and now we are in all time zones.

384
00:17:43,410 --> 00:17:46,550
We have now Stefan in Singapore,

385
00:17:46,550 --> 00:17:48,220
who is doing strategy sprints.

386
00:17:48,220 --> 00:17:52,010
We have Lawrence in Shanghai,
we have Thomas in Los Angeles.

387
00:17:52,010 --> 00:17:54,350
We have Zach in Ohio, et cetera.

388
00:17:54,350 --> 00:17:58,900
So there is now no bottleneck anymore.

389
00:17:58,900 --> 00:18:01,170
And I coach the coaches every Monday,

390
00:18:01,170 --> 00:18:05,410
we come together and they
have to show me the dashboards

391
00:18:05,410 --> 00:18:07,480
of all clients right now
that they are running.

392
00:18:07,480 --> 00:18:11,780
So I coach the coaches, so I'm
still part of the operations,

393
00:18:11,780 --> 00:18:14,720
but it takes me just one hour per week.

394
00:18:14,720 --> 00:18:17,850
And it, so it's highly scalable.

395
00:18:17,850 --> 00:18:19,800
Could we 15 X next week?

396
00:18:19,800 --> 00:18:21,270
Yes.

397
00:18:21,270 --> 00:18:23,500
And if a very, very bad month comes in,

398
00:18:23,500 --> 00:18:26,090
I don't have to fire anybody
'cause it's a franchise.

399
00:18:26,090 --> 00:18:29,470
They are all grownups, they
are all very resilient.

400
00:18:29,470 --> 00:18:32,563
They are very creative, super
experienced entrepreneurs.

401
00:18:33,550 --> 00:18:36,300
And so on the owner's side,

402
00:18:36,300 --> 00:18:39,130
I have turned fixed costs
into variable costs.

403
00:18:39,130 --> 00:18:40,830
When there is less work,
there is less costs.

404
00:18:40,830 --> 00:18:43,470
When there is more work,
there is more costs.

405
00:18:43,470 --> 00:18:47,710
We have downside potential
and we have upside potential.

406
00:18:47,710 --> 00:18:50,070
That's exactly the business
model you wanna have.

407
00:18:50,070 --> 00:18:52,973
You wanna have low costs
and high scalability,

408
00:18:53,890 --> 00:18:55,050
that's super resilient.

409
00:18:55,050 --> 00:18:58,260
Now, whatever comes, 2022 can throw

410
00:18:58,260 --> 00:19:01,300
whatever they want at
us, we are resilient,

411
00:19:01,300 --> 00:19:02,503
we can work with it.

412
00:19:03,340 --> 00:19:06,160
There can come a recession,
we can work with it.

413
00:19:06,160 --> 00:19:09,110
We can have the best year of
our life, we can work with it.

414
00:19:10,077 --> 00:19:11,920
And that's what you want
from a business model,

415
00:19:11,920 --> 00:19:14,180
because you don't know what's coming.

416
00:19:14,180 --> 00:19:15,013
- Yeah.

417
00:19:15,013 --> 00:19:16,700
- But you want an operating system

418
00:19:16,700 --> 00:19:21,700
that can deal with very low capacity

419
00:19:21,700 --> 00:19:23,863
and very, very, very high capacity.

420
00:19:24,900 --> 00:19:26,450
- Yep, I love that so much.

421
00:19:26,450 --> 00:19:28,810
Thank you for sharing
the insights for like

422
00:19:28,810 --> 00:19:31,460
what made you decide to do
that and how that's worked out.

423
00:19:31,460 --> 00:19:32,570
'Cause I know that's an issue

424
00:19:32,570 --> 00:19:35,400
that like pretty much every
coach or consultant has.

425
00:19:35,400 --> 00:19:36,770
And I know we have quite a
few that listen to our show

426
00:19:36,770 --> 00:19:40,020
and it's like, you've gotta
step out of it at some point,

427
00:19:40,020 --> 00:19:41,000
which is hard to do.

428
00:19:41,000 --> 00:19:43,240
'Cause it's like you come
to coaching and consulting

429
00:19:43,240 --> 00:19:45,670
with all the experience and knowledge

430
00:19:45,670 --> 00:19:47,343
and passion for your clients.

431
00:19:47,343 --> 00:19:50,327
And I know I even had one
that told me that she's like,

432
00:19:50,327 --> 00:19:51,997
"I don't know what I would
do if I wasn't working

433
00:19:51,997 --> 00:19:53,077
"with my clients every day.

434
00:19:53,077 --> 00:19:56,967
"I like working with my
clients and getting that feels

435
00:19:56,967 --> 00:19:59,890
"of seeing them do stuff
and seeing them succeed."

436
00:19:59,890 --> 00:20:02,640
And it's like, well, you
still get that but at a scale.

437
00:20:03,630 --> 00:20:05,690
It's like, you still get
to see clients succeed,

438
00:20:05,690 --> 00:20:07,090
but your layer removed,

439
00:20:07,090 --> 00:20:09,430
you get to see the people
that you're mentoring

440
00:20:09,430 --> 00:20:12,390
and the people that they're
working with succeed.

441
00:20:12,390 --> 00:20:14,280
She's like, "Oh, that makes sense."

442
00:20:14,280 --> 00:20:15,730
Yeah, I mean, it's still there.

443
00:20:15,730 --> 00:20:18,220
You still gotta have your
happiness in your business, right?

444
00:20:18,220 --> 00:20:21,507
But I love that, thank you so
much for sharing that with us.

445
00:20:21,507 --> 00:20:23,530
Now I know we've talked
about your business a lot,

446
00:20:23,530 --> 00:20:25,320
so now let's actually talk about you.

447
00:20:25,320 --> 00:20:27,360
How do people do business with you,

448
00:20:27,360 --> 00:20:30,113
who do you like to work with,
where can they find you?

449
00:20:32,640 --> 00:20:36,070
- So we work only with B2B businesses.

450
00:20:36,070 --> 00:20:39,160
So professional services,
consultancy agencies

451
00:20:39,160 --> 00:20:42,130
or B2B SaaS builders.

452
00:20:42,130 --> 00:20:44,270
People who are building a software

453
00:20:44,270 --> 00:20:46,270
that is meant for businesses,

454
00:20:46,270 --> 00:20:48,540
these are the people we work with

455
00:20:48,540 --> 00:20:53,010
and they need to be above
35K per month in MRR

456
00:20:53,010 --> 00:20:56,152
if they're SaaS and above 35K per month

457
00:20:56,152 --> 00:20:59,080
if they have a professional service,

458
00:20:59,080 --> 00:21:01,920
because that means they
have now market traction.

459
00:21:01,920 --> 00:21:03,410
And if they have that,

460
00:21:03,410 --> 00:21:06,330
our tools now are the best
thing that can happen to them

461
00:21:06,330 --> 00:21:10,360
because it will refine
frequency, conversion, and price.

462
00:21:10,360 --> 00:21:13,960
And by that, they will
double their revenue.

463
00:21:13,960 --> 00:21:16,770
Some even quadruple
their revenue in 90 days,

464
00:21:16,770 --> 00:21:18,290
which is pretty cool.

465
00:21:18,290 --> 00:21:21,090
And not just that, but
they have more time now

466
00:21:21,090 --> 00:21:23,900
because we free up 10 to 14 hours per week

467
00:21:23,900 --> 00:21:25,830
of time of the founder's team.

468
00:21:25,830 --> 00:21:28,690
Then they have systems and these systems,

469
00:21:28,690 --> 00:21:31,600
they keep on working also after 90 days.

470
00:21:31,600 --> 00:21:34,063
When you have a client onboarding system,

471
00:21:34,063 --> 00:21:36,240
that will keep giving forever.

472
00:21:36,240 --> 00:21:38,870
When you have a sales system like,

473
00:21:38,870 --> 00:21:41,500
and usually you need two parts
of the sales system in B2B.

474
00:21:41,500 --> 00:21:46,500
You need a prospecting
system as a setting system

475
00:21:46,770 --> 00:21:48,100
and the closing system.

476
00:21:48,100 --> 00:21:52,680
So people who bring the
people on your calendar

477
00:21:52,680 --> 00:21:55,990
and people who close the
deal and both systems,

478
00:21:55,990 --> 00:21:57,680
we will help them implement.

479
00:21:57,680 --> 00:22:00,810
And these systems continue
working when you are on holiday,

480
00:22:00,810 --> 00:22:03,940
when you are sleeping, even
if you sell your business,

481
00:22:03,940 --> 00:22:05,930
because now it's sellable also.

482
00:22:05,930 --> 00:22:07,920
And then you start the next one,

483
00:22:07,920 --> 00:22:10,720
you still have your
processes written down.

484
00:22:10,720 --> 00:22:13,690
You use the same manual
for the next business.

485
00:22:13,690 --> 00:22:16,600
- Yep, I love it.

486
00:22:16,600 --> 00:22:20,440
So where can they find you
like website, LinkedIn,

487
00:22:20,440 --> 00:22:22,003
where's a good place for them to go?

488
00:22:23,310 --> 00:22:26,130
- You find us at strategysprints.com.

489
00:22:26,130 --> 00:22:31,130
I have also a daily YouTube
channel called Simon Severino

490
00:22:31,240 --> 00:22:34,910
and the daily YouTube channel
called Strategy Sprints,

491
00:22:34,910 --> 00:22:38,670
but the main thing is strategysprints.com.

492
00:22:38,670 --> 00:22:42,030
And you can even download the
daily habit, weekly habit,

493
00:22:42,030 --> 00:22:44,210
monthly habit templates
and do it your own,

494
00:22:44,210 --> 00:22:47,480
they're open source and
you can download them,

495
00:22:47,480 --> 00:22:49,130
strategysprints.com.

496
00:22:49,130 --> 00:22:50,730
- Awesome, yeah, I'll make sure the link

497
00:22:50,730 --> 00:22:52,890
is included somewhere around this video

498
00:22:52,890 --> 00:22:54,320
wherever you're watching the video at,

499
00:22:54,320 --> 00:22:56,390
there will be the links to all that.

500
00:22:56,390 --> 00:22:57,700
So you can get to it really easily.

501
00:22:57,700 --> 00:23:00,420
So thank you so much, Simon for coming on

502
00:23:00,420 --> 00:23:01,890
and for sharing all
these insights with us.

503
00:23:01,890 --> 00:23:03,960
I think this is something
that would benefit

504
00:23:03,960 --> 00:23:05,900
most business owners to
learn about this stuff,

505
00:23:05,900 --> 00:23:07,760
hear about it and reach out to you.

506
00:23:07,760 --> 00:23:09,810
So thank you so much for coming on today.

507
00:23:11,020 --> 00:23:12,820
- Thank you everybody, keep rolling.

508
00:23:13,770 --> 00:23:14,680
- All right, entrepreneurs,

509
00:23:14,680 --> 00:23:16,050
this is your call to take action.

510
00:23:16,050 --> 00:23:17,940
Head over to etatoday.zone

511
00:23:19,007 --> 00:23:20,190
and learn how to build a business

512
00:23:20,190 --> 00:23:21,420
that enables your lifestyle

513
00:23:21,420 --> 00:23:22,970
instead of taking over your life,

514
00:23:22,970 --> 00:23:24,020
until next time guys.

515
00:23:27,275 --> 00:23:30,442
(bright upbeat music)


About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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