Building a company starts with developing a successful business strategy that you can track against to make sure you're reaching your goals.
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NO Random Acts of Marketing
Everything we do is designed to eliminate random acts of marketing. Planning ahead — even if you only plan for the next week — helps your business.
You get more done because you can focus on the tasks that you identified as being the most important.
When you built that plan, you made a silent promise to yourself to do everything you could to finish it.
Having a plan in writing helps you measure the tactics you're doing and see what works and what doesn't.
Change impacts every business — from intentional changes you make to changes that happen to you and are outside of your control. You need to be able to pivot and adapt quickly to stay ahead.
Marketing is a collection of tactics designed to help your company reach a revenue goal. You need to have a plan for how you can use individual tactics to get the results you're looking for.
Your team is a big part of your strategy. Having the right people in place and creating an environment for them is as much as part of your marketing plan as what content your going to write.
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