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Search Engine Optimization (or SEO) is one of the most confusing aspects of online marketing for small business owners.  You keep hearing everywhere that it’s the most important investment for you to make so that your website will show up for people doing searches, but you don’t know what it is and you aren’t sure

You’ve probably worked with people in the past to market or advertise your company on one channel or another.  But no matter what you do, nothing seems to really work like you thought it would.  The relationship that you thought would be amazing fades over time and you just get more and more frustrated with

You’ve probably heard that blogging is a great way to bring in new business.  It’s easy.  It’s fast.  It works.  But when you sat down to type out all those words of wisdom that you thought your customers wanted to hear, you either hit a major case of writer’s block, or you got it out, but

Inbound marketing has become the go-to way of marketing for many businesses for a variety of reasons.  But, when it comes to manufacturing, the biggest benefit is in the reduced cost to acquire a new lead.   Typically, most manufacturers have a specific audience that they are trying to reach, and it can get expensive to

The way buyer’s buy has shifted.  They have the power to find out about you and your products/services without ever having to talk to you.  With a few keystrokes, they can ask for opinions on you or your competitor from friends, family, and random internet communities.  So for you to keep up, you need be

If you own a business, you’ve probably already noticed the shift in the way people are buying. Customers are coming to you that already “know it all” or at least they think they do. They’ve done their research. They talked to family and friends. They “read online that ___.”When you think about how much things