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Every time you’re surfing the web or getting your daily social media fix, you click on things.  Lots of things.  And you hop around from one page to the next page to the next page.  Some of those clicks cause you to give away your contact information or your hard-earned dollars. So what is a Call-to-Action

You know people shop and check out businesses online. You know you need to be able to get leads online. But everything you try just seems to be a waste of time and money. And worst of all – you aren’t even 100% sure why it’s not working, or what’s not working, or what to

Every business has a sales funnel. Literally. (I mean it.) Even if you don’t know what one is, you have one.A Sales Funnel basically refers to the path that people follow as they go from being random people on the planet to cherished customers that contribute to your business bank account.A leaky funnel means you

If you do any kind of marketing at all for your company, then I’m sure you’re already aware of how hard it is to get in front of your target customers.  What about when you finally did get their attention… did you realize that you’d have an easier time trying to hold the attention of

Landing Pages are often misunderstood by the people that want them, and the people that create them.  There are a lot of definitions floating around out on the web… the simplest one is that a landing page is any page on a site that a visitor might “land” on.The problem with that definition is that

So, you’ve tried to market your company online… you’ve written posts on Facebook, you shared some quotes on LinkedIn, and you’ve put out some random stuff on your blog…… but for some reason…… It’s just not working!I see this a lot, and most of the time, there’s one very simple reason…OK… I know… what do

You may not think landing pages are sexy… but being a marketing nerd, there are some landing pages that just make me drool.  They have all the parts in the all the proportions and places… and they bring in the leads like a Victoria’s Secret Model would on any street corner.So, I’ve found one that’s

When it comes to marketing your company, there are so many options out there, both offline and online. It is incredibly difficult to weigh the pros and cons of each one and make a decision that you can be confident will be the best use of your budget.  Every company has different needs… but here’s why

With Google’s Mobilegeddon update, mobile websites are more important than ever.   If your website isn’t mobile-friendly, then you will find that it will start falling in the search results starting today.  If you want to find out more about that… check out our previous article.  So let’s look at what you need to do to

You’ve probably been hearing a lot of talk about the importance of having a mobile-friendly website lately. You’ve seen stuff on LinkedIn and on Facebook about how you need to “Act Now! or Google will hate you!”The problem is that most of what’s out there about it doesn’t tell you why you should care if