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You use it.  Your grandma uses it.  There are even numerous pages dedicated strictly to cats.  Regardless of content, Facebook reigns as one of the largest platforms in the world, and any business – regardless of size – cannot resist the temptation to put their product in front of Facebook’s two billion strong user base.

Ever notice when a company’s website looks the same on a phone as well as on a large-resolution monitor? Maybe you’ve heard a business owner complaining that they get stuck on hold every time they have a question about their advertisements? If you have, then you’ve come across two common and critical mistakes businesses make

The site is done, the ads are out, and the sales are…eep…not good. What gives? Why is it that your lovingly-crafted internet inhabitancy isn’t bringing in the customers by the millions?! The easiest place to start is thinking about aspects of how your business is presented online and in what ways these can make your

I’ve been told that I am one of the odd ones. I eat pizza with a knife and fork, I don’t really care for spicy food and I would rather read an article than watch a video detailing the same topic. That last aspect separates me from a large swath of people. Video has become the

As a business owner, you’ve probably heard a thing or two mentioned out there about email marketing as a way to keep your customers engaged or to reach new customers. But most of it is just people saying “you should do this” without offering you a reason why. So if you own a business, and you

Everyone (including me) says you need to build an email list. And for good reason! Email has the highest ROI for most businesses at $40 profit for every $1 spent. In this article, I’m going to assume you already have an email list of customers. It doesn’t have to be huge list – but it does

You hear it all the time… use more pictures!  People are visual learners.  Articles and posts with images convert higher.  Use infographics. But what does all that mean?  One of the most popular types of image that people use is an infographic.  It’s a big image that conveys information that is typically complicated in a visual

LinkedIn might not have as many users as Facebook and Twitter. But it does have a strong core user group that makes it great sales tool for businesses and sales professionals.  Let’s look at how you can leverage it to increase your sales opportunities, identify qualified prospects, and expand your professional network Step #1 – Humans

Humans have a long history of reading and trusting written words. As a child, you learned about the world from books. As an entrepreneur struggling to grow your business, you read even more.  So let me show you how to grow your business by becoming a writer yourself. How Writing Works to Bring CustomersWriting builds TrustTrust turns

 If you have a website, but it’s not bringing in new leads for your business, then it might be time for a redesign. Your Home Page is the digital front door to your business. For many of your customers it will be one of their very first impressions of you.Because of this, it’s important to