When it comes to marketing your company online, everyone is after the holy grail... the viral piece of content that will take off and make you unheard of gobs of money overnight.

While that's the dream, the reality is that it is hard to get attention online.  You are competing with a LOT of people for someone's attention.  Unfortunately, reaching viral status is more luck than skill.  However, there are some things you can do to help get your company in front of more people that you're reaching now.  So let's take a look at some types of content that you can create

People want to learn how to do things.  They want to feel empowered to do, to create, to make educated decisions, and in general feel like they are in charge of their own destiny.  By providing this information, you can reach them and be part of that process that leads them up to choosing to hire you and your company.

Quizzes just naturally get people's attention.  They can be fun.  They can be challenging.  But whatever the strategy, we love to test our knowledge and get that sense of accomplishment.

90% of the information transmitted to the brain is visual and we can process visual 60,000 times faster than text... so it's no small wonder that visual articles get so much traction.