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013 — Christoph Wrote an Amazon Bestseller and Received an Author’s Award From Take Center Stage

In this episode, Christina interviewed entrepreneur and business-owner, Christoph Nauer. He is the Amazon best-selling author of "From No Time To Free Time, Six Step To Work-Life Balance For Business Owners,” and he just received an author’s award from Take Center Stage.

Let’s look at how he did it.

Questions and Answers

00:33 What made you decide to write a book?

04:18 How has having a book helped your business? How are you using it now that you have it?

08:27 Do you have any advice for anyone procrastinating or putting off writing a book?

17:55 Did you get hyper-focused on a specific pain point as a coach, or did you take a broader approach?

33:07 Who do you like to work with? What is it exactly that you do, and how does someone find you if they want to hire you to do it?

35:49 Is there any particular size company you like to work with? Who are your favorites?

37:57 Do you have any final advice or tips you’d like to share with our audience?

Links and Resources

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Read Full Transcript

[00:00:00] Christina Hooper: Hey, busy business people. I am here today with another entrepreneur taking action, Christoph Nauer. He is the Amazon best-selling author of "From No Time To Free Time, Six Step To Work-Life Balance For Business Owners." And you just received an author's award from Take Center Stage, and I'm getting the scoop on how he did it. So to kick things off, Christoph, what made you decide to write a book? 

[00:00:34] Christoph Nauer: Well, I try to keep this story short and to the point, but my coach has been telling me to write a book for years. And, like so many other people, I have a master's degree in excuse-itis. And so I had all kinds of juicy, you know, I can talk, I can do this, and you know, but I'm not a writer.

[00:00:53] So, I think it was late last year, I did a training for, the–the person who became my coach to write the book. And so she said to me after the training, "So when are you going to write your book?" and I said, "Oh,I don't know, you know, I–I'm not a writer, so I cannot," I gave her the spiel, you know, the reasons why I've never written a book.

[00:01:17] And then, so she finally said, "Well, you just did a recording, a training for my team." I said, "Yes, that's right." And then she said, "Well, don't you usually record those trainings?" And I said, "I do." She said, "Okay. There's your book." and I'm, like, "Hunh?" So all of a sudden, I was, like, it took her to, kind of, give me the little push and, kind of, and so I said, "Okay, well, you obviously know what you're talking about because that's what you do."

[00:01:43] So I did go ahead and had my training transcribed and then a good friend of mine who is an editor and a writer, she really is a writer. She then took that transcription and turned it into an actual book. So it was basically those two women who are responsible for this. If it hadn't been for them, that book would still be somewhere in my head or, you know, the recording or whatever it was.

[00:02:11] So once I realized that, I started working with, Melanie Warner with Defining Moments. She became my book coach and Joy Montgomery, my ghostwriter. She took my content and turned it into what became this book. Of course, there's more steps involved in that, but that's in a nutshell how this whole thing happened.

[00:02:34] And it's–it's a funny story, but that's just the way it is. And now, you know, gosh, it's been–we launched in mid-July and it, it's already received bestseller status on Amazon. So it's, it's been a fantastic journey, and exciting, too.

[00:02:53] Christina Hooper: That's awesome. That's one of the tips I give people all the time for one of the easiest ways to make a book because so many entrepreneurs are out there sharing their expertise all the time, especially nowadays. They're doing webinars or doing courses, they're doing training events, they're doing so many different things where all that knowledge is coming out.

[00:03:10] But for some reason, they don't make it into a book. Like, it's so easy if you have all the recordings to get someone else to help you with it. So I love that you're actually doing what I tell people to do all the time. And that's really cool. 

[00:03:23] Christoph Nauer: Yeah. Yeah. It was an exciting journey, you know, and I think I always talk about how time can have future value.

[00:03:33] And so when you do a training, if we caught those trainings because you, you create the training once and it is very time consuming, but then, you know, so you can use it again, record it. 

[00:03:47] Christina Hooper: There's so much that can come out of that whenever you're doing those recordings. I mean, you can turn it into blog articles. You can turn it into books, you can take pieces and turn it into mini-trainings.

[00:03:57] Like, there's so much stuff you can do that's still so valuable when you have those recordings. It's like, I love it when people do that. That's kinda my byline, one of my companies that I own as a content production company. So it's, like, content's, kind of, my thing. So I love that, like, you're–you're actually doing what I tell people to do all the time.

[00:04:16] And it's just so powerful. Now, having a book, how has that helped your business? How are you–how are you using it now that you have it? 

[00:04:23] Christoph Nauer: Well, I still have to get used to it whenever I introduce myself as a, you know, a blah, blah, blah. My name is, you know. And–and stuff that people don't really care about, you know, what is it that you do?

[00:04:34] You know, it's the part of the infomercial that nobody cares about. But–but saying it's part of the infomercial, I'm, you know, I'm an Amazon bestselling author, you know, I have to really remind myself to include that in the introduction, you know, because that's what I've been told. And so, it's an awesome feeling.

[00:04:56] You know, I have, the little award that I received a have it on the bookshelf behind me. So when I'm on zoom, usually it's sitting on the top left-hand corner, you know, so I, kind of, show it off, you know.

[00:05:10] Christina Hooper: It's definitely a credibility factor for knowing your craft, you know?

[00:05:15] Christoph Nauer: Yes, exactly. That's what it is, you know, and having it on my homepage, you know, get my book, you know, it's right there now, of course, it's linked to Amazon, but that doesn't matter.

[00:05:25] It's right there. It's–it's exciting because I think what it does is it establishes an expertise. You know, you become–when you are an author and a published best-selling author, it just gives you more expert status, you know, I mean, it just does something that–and I've always wanted that, you know, these people in the networking to hold up the book and say, you know, but you know, and I say, "That's, kind of, cool."

[00:05:54] So my book right now is just an ebook. You know, the printed version is coming out probably about the end of October, early November. 'Cause that's still one of the things that I'm doing right now, listening to my book coach, because as a coach, I want my clients to listen to me and do what I do. So I need to do the same when I hire a coach.

[00:06:15] So she's recommending that I, you know, now that I have that have best-selling status I'll find more, either co-authors or book sponsors, you know? So, hey, this is a best-selling book. If you provide an excellent service for business owners, do you want to be listed in that book? You know now, so you have to–in order to be considered, you have to have a service.

[00:06:39] That's a benefit to business owners, and there will be only one per business category. You know, I wouldn't have three bookkeepers in there or three CPAs that wouldn't be nice. That'd be, you know, so that's what I'm working on right now is adding more, sponsors or guests authors before the print version then comes out.

[00:07:02] Christina Hooper: That's a neat approach, though. So like that actually accomplishes something else. I tell people to do all the time, which is collaborative content. It's a great way to meet people that could potentially be clients or could refer clients to you. When you work together to produce any kind of content, it can be things like podcast episodes.

[00:07:20] Obviously, that's an easy one or blog articles or books, but you're working together on that collaborative content strategy. That was one I learned from, James Carberry. He has a book called "Content Based Networking," and he talks about that strategy in that book. So that's one really cool way to use books.

[00:07:37] I've also seen people do some neat things too, like they'll, mail their book to a new client, part of the new client onboarding. So it kind of, indoctrinates the client, gives them something physical in the mail, and it's a cool approach. So I've seen people do that. I've also seen them mail their book to potential clients.

[00:07:53] So somebody that they wanted to get in the door of, and they can use that as like a snail-mail way to get in and be like, you know, "Hey, I would love to talk to you, but in the meantime, here's my book," kind of thing. So there's some cool things you can do with books. So it's like soon as you said, you had one and you had the best-selling status, too.

[00:08:08] It's like, Let's talk. I know that's something so many people need to do, and obviously, you specialize in helping entrepreneurs that say they don't have time. Like, that's your, kind of, niche. And I know that's a really common excuse people have for putting off, you know, writing a book or building a course or doing any number of important things in their business.

[00:08:26] Like, do you have any advice for somebody who is just. You know, putting it off because they don't have time. How do you just overcome that hump?

[00:08:33] Christoph Nauer: You mean the famous procrastination? Yeah. There's–there's two types of procrastinations, you know, there's one, that's a good one. And then there's one, that's a bad one.

[00:08:44] The good one is the proactive procrastination. And what that means is you look at all the things you have to do and decide what things you can drop or things that could wait, you know, this all goes back to my training by Brian Tracy, on, when I took this, certification program a few years back as the time management master.

[00:09:08] And his training is based on his book, "Eat That Frog." And I would say the folks that has nothing to do with the culinary dish, it really has to do to tackle that biggest, the most challenge. Yeah, there you go. Biggest, most challenging tasks first. And I just talked to a client a week ago, and he talked about, you know, him, dabbling in not eating the frog basically.

[00:09:34] And that's the–that's one of the things I see constantly, we do the things that are easier. It's like water, water seeks the easiest way down.

[00:09:45] Hell, you know, so we are like water. We look–we look for the easiest way and do the easiest things first. But what that really does is the big challenging task is still there. It's not going away. What it does is it makes it become bigger, bigger, and more challenging. And like–like you're having a backpack and you add a rock to it every day, you know, eventually it just kind of pulls you down.

[00:10:12] And then what that does, too, it, zaps your productivity, motivation, energy, the whole nine yards, you know? So when you look back at a time when you tackle the challenging tasks first, you feel like a million bucks afterwards. It gives you new energy, you feel excited, you know, what's next? So you–your productivity goes through the roof, and that's exactly what he's talking about.

[00:10:37] So decide on what things to procrastinate on. Yes, to proactive procrastination. And that's a good one. The other one is not tackling the things–you're not eating the frog, basically. And ultimately, you have to ask yourself, "What's the most–the best use of my time today?" You know, we all get 24 hours. Nobody gets more.

[00:11:03] Warren Buffett has a great–he says, "I can buy anything in the world I want except time." So we need to decide, okay, how do we want to spend our time? Is this particular item enough–important enough for me to dedicate time to it? And if it's a big task, break it down, you know, how do the saying goes, how do you eat an elephant? One bite at a time.

[00:11:30] You know, but not tackling it is–is just getting, you know, it's not going away. Plus, you don't see the results.

[00:11:39] Christina Hooper: And I know that sounds like a lot of, you know, just kinda mental fluff and, you know, hokey to some people out there. But I mean, I started doing it. I bought the book "Eat The Frog," I had a coach that was telling me about that strategy and recommending that everybody do it.

[00:11:54] He was talking about more like in your quarterly planning, like, you know, take your big frog and go after it first. But, like, I started doing it every day. Like I worked it into my daily planner. I put that down. I started doing it. I'm not going to say I'm perfect. Some days I take the easy path, but most days, I try and do the frog, and it–it really does, kind of, help.

[00:12:13] It seems so weird that such a simple strategy would actually work, but it really.–does, it sets that tone a little bit more for that thing that was just like weighing on you, that you're dreading doing that, it's just, you know, it's going to be time-consuming, it's going to be awful. And you do it when you've got your highest energy in the day.

[00:12:30] Like, when we first sit down to get started, you're like, Ooh, like, I think one thing for me was, you know, I used to check my email first. I'd sit down, I'd check on my email, and then I would go to my task list. And by then, I'm, kind of, sapped, like my energy's a little gone. So when I started doing the frog before email, that was a game-changer for me. It just made the whole thing work better, you know? 

[00:12:55] Christoph Nauer: Yeah. Well, and–and so that means you're familiar with, Brian Tracy's, priorities prioritization process, the ABCDE method, you know, and you A, order the frogs, you know, and don't do B task as long as there's A task.

[00:13:10] And the big one for my clients is the D and the E, delegate, eliminate, you know? So don't do things that could be done by somebody else. And so many people, you know, they–

[00:13:24] Christina Hooper: Having that procrastination be positive. That was a neat thing that you just said, like, you know, there is a world in which procrastination is positive, and that makes a lot of sense.

[00:13:34] It's like, yeah, I even set my little daily plan or thing that I do up that way so that it's got, got my frog and it's got, like, my–I guess this would be A's my must-dos. Then my should dues then quick task I can do. If I got 15 minutes before me. And then if I can, I'll get to these. 

[00:13:54] Christoph Nauer: Well, I can tell from what you're saying, you're totally doing the stuff that I talk to my clients about and–and what it is, is your productivity skyrockets, you know, and I think the other method that he's talking about is the famous 90, 50, 90, you know, 90 minutes uninterrupted time working on a project, take a 15-minute break and do it again.

[00:14:17] And the key in that is the uninterrupted. You know, so phone off, email off, everything off, you know, you close your office door. You tell–if you have people living with you, you tell them, "When the door is closed, that means do not enter." You know, and I–some of the clients, I asked them to actually put a little sign on the door, do not enter, and then they have to then enforce that.

[00:14:41] Some people can't read or don't care what's on the door and still walk in. And so that means you have to then not answer that question, but tell them, "Hey, bye." You know, so things like that. But it–it's absolutely stunning. You know, if you– if you implement the 90, 50, 90, you–you just–you're killing it. 

[00:15:01] Christina Hooper: And now it's like, I'm still working up to that.

[00:15:04] It's like, I've managed to do it when I'm doing my frog. It's like I try and avoid any interruptions while I do the frog. And most of the time, a frog can be done in 90 minutes or less. So that, I guess, I'm kind of doing it away without intending to do it. 

[00:15:18] Christoph Nauer: Yeah, well, whatever you're doing consciously. It just makes yeah, exactly. Yeah. And that–those are huge. So, yes. I mean, you, obviously, you–you have–you're learning from the best, Brian, Tracy, I've been on his, email list forever since I started my coaching practice. So he is just fantastic. Plus the other thing– 

[00:15:34] Christina Hooper: Some things I've been told for years, but, you know, it's like, they just sound like that can't really be that big of a deal, you know?

[00:15:41] Like it just–there's so much disbelief I feel like. It's, like, I’ve been–I have heard that you should do these things. But it was when I finally just said, "You know what, I'm just gonna try it. I'm just going to try it and I'm just going to see how it works." And it did. I mean, I think you still, kind of, lack the accountability component sometimes.

[00:15:57] Like, it's hard to be personally accountable, and I think that's where working with a coach like you, kind of, makes a lot of sense, too. 'Cause like you kinda need someone to be like, okay, well maybe this piece doesn't work exactly like that for you. Like 90, 50, 90 might be impossible. You might not be able to focus for 90 minutes at a time.

[00:16:13] Maybe you're somebody who really struggles with that. And you need to do 45 minutes with like working with somebody who has experience helping you through that I think's really powerful. 

[00:16:24] Christoph Nauer: Yeah. I think you said a keyword here. The accountability, you know, I mean, I used that in–when I used to try to use storytelling to illustrate some of my points I'm making, you know, way back when, you know, I grew up in Switzerland, in Zurich, and I used to go to the gym with a friend.

[00:16:39] And that was before cell phones, believe it or not. So when–when he canceled and said, "Hey, I can't make it today. Guess what happened?" You know, the chances of me going by myself dropped by about 75%. Again, going back to what I said earlier, you know, excellent making up excuses. And–and so having that set appointment in, hey, you know, we met, I think it was twice or three times a week now at a certain time, but we would meet at the gym, you know, and that accountability, having somebody to do that with.

[00:17:08] So like that's what I say when folks have a hard time going for walks or runs or whatever that is. I think, "Why don't you go with somebody?" You know, then it's more likely to happen. And of course, as you said, one of my rules is accountability and say, "Hey, did you do what we said you were gonna do? And if not, why not?"

[00:17:30] So once you know why you didn't do something, then you can actually do something about it. 

[00:17:38] Christina Hooper: Well, that kind of dovetails nicely into my next question that I had for you, like in your coaching business, like you niche down into a very specific pain point; time management. I'm assuming you helped with more than just time management, but a lot of your marketing materials and stuff speak to that.

[00:17:52] And I know that's something I tell people to do all the time. Get really hyper-focused on solving a specific pain point and dig in from that, like, was that always your focus, or did you do like a lot of us do and kind of start broader as a coach? And worked your way down into that being like the biggest pain point or like how did that work?

[00:18:10] Christoph Nauer: Yes, kinda, you know, as, as you, once you get trained as a coach, you know nothing, I mean, you know, you might have a little piece of paper, whatever it is, and that's, that's when you realize how little, you know, so it's basically, what, about four, four or five years ago where my coach told me that it was time for a real branding and rebranding.

[00:18:34] And that's when, my branding coach basically told me you need the new business name, new logo, new website, basically new everything. I was like, "Oh my gosh." And you know, that's the scary part is, is when the, I always say that growth happens once you are willing to step outside your comfort zone. And I was pushed way out of my comfort zone, but I knew I had to do it.

[00:19:00] So that's when I came up with the business name, Balanced 6, and the six that we, I believe we need to balance our time and money, healthy relationship, self-improvement, and higher power or spirituality. If we balance those six, that's when we're at our best, and time is the overarching, you know, thing that keeps it all together.

[00:19:23] You know, how we allocate time to these six areas is really what it's all about. So how this, this is how it came about, you know? And so, realizing that. That we all have the same amount of time. Nobody's better at it. You know, nobody's how rich or poor you are. It doesn't matter. You, we all get the 24 hours.

[00:19:46] That's up to us how we use that and having, you know, been married for over 30 years, raising three kids, my wife and I, we were always working full-time. And so you chuck a gazillion things. And what happens then is, the last thing you do is something for yourself. Now if you, if the last thing you do is something for yourself, that means you eventually your run out of empty you'll get resentful, you get all the things, the emotions that come with that.

[00:20:19] And as a parent, it's not fair to the kids because they will see. Oh, what parenting is all about? Oh, okay. A parent is resentful, stressed, tired, you know, make the list. So self-care, I realized is something that is critically important and is an A task. It's not an E task or a C task. And so I use this in my trainings too.

[00:20:52] I tell this story where my wife and I finally said, "You know, we need to break." So we hired a babysitter. And as we were pulling out of the driveway, the kids were standing on top of the driver with the babysitter, and they were chanting. They were chanting party party, you know, and my wife and I look at each other and say, there's something wrong with this picture.

[00:21:12] We feel guilty for leaving them with a babysitter, and they're throwing a party, you know, Now, of course, things are different with, with, with a babysitter or an aunt or uncle or grandparents. Of course, that's the way it should be, but it gives the kids a chance to have a good time with whoever is watching them.

[00:21:32] And it gives the parents a chance to recharge the batteries. You know, so that's the, you know, the self-caring, and the category will be the relationship part. You know, if you're in a committed relationship, have a date night once a week, so that you don't look at each other 10 years after you got married and have kids, Hey, who are you?

[00:21:52] How could we living together? You know? But that quite often happens because, you know, there you go, the kids arrive, the focus is the kids and the careers and the jobs. And the two parents, they kinda like passing like ships in the sea, you know? 

[00:22:08] Christina Hooper: I know that's really important to do. I mean, as my kids got older, Yeah, they're 16 and 18 now, you know, about to be 17 and 19.

[00:22:16] But they're getting old on me, but like, yeah, they actually get excited when me and David go on date nights. I mean, they're like, my daughter will be like, we've got it. You know, my dad lives with us. Like, we'll take care of grandpa. I'll make dinner tonight. It'll be okay. You two need to go out and have fun.

[00:22:33] It's like, okay. Yeah, if we need to, and it was just a different world, but I mean, I've been really, like, I've always involved my kids, and what's going on with the businesses and help them understand, like, you know, this is why we're doing what we're doing. Like it's for your future and ours. And like now they, you know, they work with me on it.

[00:22:52] And, my son is actually the one that produces these podcast episodes for me. So it's like, they both kinda gotten involved with it. We've just taken a different approach. But yeah, I love that, that self-care tasks. I mean, they do have to be an A, you have to make time, and you do feel different when you, do you feel guilty to start with like, you really do, but after a little bit, it's like, okay, I need this.

[00:23:14] Like, I've started getting a lot more selfish with just my schedule. Like every week, I block out like that week and the next week, like I lock it down, like no more new appointments. Yeah. And that has been a game-changer. Yeah, because like so many people have my calendar link nowadays that, you know, I'll have myself mentally prepared for that day, and then a meeting would pop in, and it's like, oh wait, what?

[00:23:38] No, I had my time scheduled for today. I knew what I was going to do. And now, this threw me off. So it's like just being able to do that and know that this week is set in stone unless I choose to let someone in, that's just been a game-changer.

[00:23:50] Christoph Nauer: Yep. Yeah, we have, you know, I mean, one of my clients says to me, "Hey, hi, that's so nice that you give me permission to put myself first permission and the crowd said similar what you said. You know, I'm becoming really greedy about my time. It's like, awesome, good. You know? And that's what it's all about. 

[00:24:08] You have to.

[00:24:09] Yes, you have to.

[00:24:10] Christina Hooper: You just have to, you can't plan your day. You can't, it's like having your frogs and stuff like that. If you're letting other people change your schedule. Then you can't plan.

[00:24:20] 'Cause it's like halfway through doing your frog, it'll change into another frog, you know, that's more important and it just, you can't do it 

[00:24:27] Christoph Nauer: Well, you're absolutely right. And that's the thing is we, so many of my clients give, they, they start the planning, they have a schedule, but then they'll, they won't stick with it.

[00:24:37] They give it away to others, to clients, you know, but the client needs this. Well, you need to let the client know when you're available and when you're not available, you know?

[00:24:47] Christina Hooper: And most clients don't mind it. They really don't, not the ones that you like working with. Now, that's not to say that every client is going to be very graceful about it, but let's be honest.

[00:24:57] The ones that wouldn't be very graceful about it, probably not the ones you want to spend your days with anyway. You know what I mean? Like they need to understand and have some basic empathy and to get a little bit more organized themselves. And when my schedule stopped being so open to them, they started getting a lot more organized.

[00:25:15] They started sending me things in email or a Slack message instead of being like, "Hey, can we get on the call?" And I started accomplishing a lot more, getting more done because they weren't interrupting me with little five-minute zoom calls and 15 minutes zoom calls and like, "Hey, can we get on a zoom call?"

[00:25:30] And I was like, man, can you just like, that? Didn't need to be zoom call. You could have, like, filmed me a quick little loom and shot it over to me in slack and called it a day. Like, I didn't, that didn't need to be 30 minutes of my life that you could have done in a five-minute video. Like–

[00:25:45] Christoph Nauer: Exactly, it's training, training your clients, you know, and training the people that you work with, or if you've given it away, retrain them and say, okay, maybe that was the past me.

[00:25:56] The new me is different. You know, if you want to talk to me, this is how it works, you know, or, you know, instead of having the team come to you, anytime they want just talk to a client about that yesterday, have set times when you say "Okay, if you need something from me, these are the time slots." You know, "These are my open door, open office door hours, even though they're virtual, it doesn't matter," you know, so that they know, you know, plus the other thing, too, is try to solve the problem on your own.

[00:26:29] You know, we have the internet, "Oh, what's that?" "We have Google," "What's that?" you know, so we can find answers to most questions. So instead of bugging her with, what about that, you know, try to find the answer yourself. You might even come back with some new ideas that you can then share with the boss and say, "Hey, you know, I just found this awesome thing, do you think we could implement that?" 

[00:26:54] Christina Hooper: And I've seen that happen. It's like ever since I started locking my schedule that did a couple of different things 'cause like my team, we've got like 30, 35 writers at Content Ninjas, and we have them all on Slack. So it's like, we all work remotely, and they can get to me anytime in there, but I also have Slack connected to my Google calendar.

[00:27:14] So like it shows a little icon that I'm unavailable, I'm in a meeting. So when I locked my schedule, like I basically just create an event that spans two weeks, and I just keep moving it every week. So that it's this week and next week, but it shows me as in a meeting in Slack, so they know not to expect an immediate response.

[00:27:31] And I started getting a lot less questions. They started kind of troubleshooting more stuff on their own. They would talk to each other. Like we have a group thing where they can all just go ask questions. So they started asking each other questions, and some of our more experienced writers would answer.

[00:27:46] And it was like, I ended up not having to do as much support for the team, just like I didn't have to do as much support with my clients. Like they, a lot of them would figure things out on their own, and they started only coming to me when it made sense. 

[00:27:58] Christoph Nauer: Yeah, that's perfect. I mean, you said you put it perfectly.

[00:28:01] That's exactly right. You know, and you, people need to create a system for this stuff. You know, it's not just like, okay, I get up every morning and start putting out fires, you know, I mean, that's not a way to run a business because you're going to be on empty real fast. 

[00:28:17] Christina Hooper: And there's a balance when you're making systems too.

[00:28:19] Like, I see so many people buy all of these, like, you know, "Eat The Frog" books and little planners and they buy all this stuff, and it's like, they try and use it exactly the way it says, and that might not work for them. Like a lot of people say to plan your day first thing in the morning, that doesn't work for me.

[00:28:38] I have to do it the night before because when I first sit down, my brain doesn't want to think about planning. And if I have to start planning, now I'm getting into my emails and looking at my calendar. And next thing I know, two hours has gone by, but if I do it at the end of the day, it's like, I kinda know what was going on during that day.

[00:28:53] And I can do my planning and like 30 minutes for the next day. And it's so much faster. So it's like you get coming out of find what works for you. And it's like, I think working with a coach, they have experience, they've seen people do the exact same things that you're going through. And I, and it's like, and they've seen what the other side of it can look like and have all kinds of advice and tips and tricks and things that can help you versus you're just stumbling through, like, I've probably been through 30 planners myself.

[00:29:19] And before I found one that kind of worked, and I made this one in Canva. And I have tweaked it like 10 times to get it where it works for me. 

[00:29:27] Christoph Nauer: Yeah. And that's it. That's the key, you know, when people ask me, "What's the best way?" You, know and I said, "Well, each person is different." You know, for me, it's this thing, you know, if it's not in here, it doesn't exist.

[00:29:41] You know, and, and so you have a plan that's a little bigger, whatever works, but the key is you, you want to have, when you wake up in the morning, you want to have a GPS for the day. You want to have a plan for the day. You know what you're going to do first, the next, et cetera, et cetera. 

[00:29:59] Christina Hooper: Yeah. I'm one of those that like my brain doesn't kick into gear.

[00:30:02] I'm not an early morning person. I have narcolepsy. So when I first wake up, I'm kind of in a fog, I've got to get that first cup of coffee down me, but I found out like, while I'm in a fog, like in a fog, I can work on my frog. You know what I mean? Like I've already listed out what I need to do. I have the steps for the frog.

[00:30:21] I did it the night before. So it looks like I don't have to activate all executive function when I first sit down at my desk, and that's what I needed,that worked for me. My executive function kicks on more like three or four o'clock in the afternoon. 

[00:30:34] Okay. Well, and that's, you're absolutely right. You bring up a great point.

[00:30:39] It's you, each person has to know when he or she is at his or her best, you know, so you don't want to tackle challenging, difficult tasks, you know, at the end of the day, when you're tired, But for some people, you know, I had a client, she says she was at the best, like at midnight, midnight to two in the morning or whatever.

[00:30:59] Christoph Nauer: So, okay. That's when I sleep, but you know, she's, she's at her best at that time. And then she said, "Well, you know, but then people want to meet with me in the morning." I said, "Well, you're not available." 

[00:31:09] Christina Hooper: That's what I started doing. It’s like occasionally I'll make myself available early in the morning for different time zones if I need to, but it's not a regular occurrence.

[00:31:21] Like I, even with my husband, it's like, I had to tell him to give me the freedom to get back up. Like I would go to bed with him, and if I couldn't sleep, I was like, I'm just going to get back up and work if my brain's going a thousand miles an hours because I need to go do something. So I'm going to get up and go do it real quick.

[00:31:34] And I'll come back to bed. And that that's been helpful. I've started knocking out a lot of stuff that way, just because that's how my brain works. 

[00:31:40] Christoph Nauer: Yes, and why would you fight, you know, yourself, you know yourself best? And so it allows it to happen, you know.

[00:31:52] Christina Hooper: Especially in today's world, we can set our schedules and work with people all over the world.

[00:31:57] You know, if you struggle at a different than work with people in a different time, you know, like I've got a lot of clients who are Pacific time zone. They're three hours behind me, and that's great. You know, it's like, they're getting up and getting their day started at eight, nine o'clock in the morning.

[00:32:10] That's like 11, 12 o'clock for me. I'm good. We can do that. You know, so it's like I've started getting a lot more clients in the Pacific time zone.

[00:32:21] Christoph Nauer: Yeah, today's technology allows to do that. I mean, I've been on podcasts. I'm going to be in a podcast later again today, a radio show in the UK, than being in a, in a podcast in Australia a couple of weeks ago, you know? Yep, Zoom allows for all that, you know. 

[00:32:42] Christina Hooper: Same here. I've got clients all the way out in Australia, over the Pacific us, UK, Canada. And it's like, hey, find someone that works with you and went on your hours. Like it's so flexible nowadays. And it's so easy to do. But, yeah, I love it, but I know we've hinted around a few times that somebody needs to work with a coach and that you're a coach.

[00:33:02] So I know I've had you like hostage here for like 30 minutes or so. So tell us about your business. Who do you like to work with? What is it exactly that you do, and how does someone find you if they want to hire you to do it? 

[00:33:14] Christoph Nauer: Well, the best way to find me and learn more about me is my website balance6.biz.

[00:33:19] So the word balance, and then the number six.biz. They can also get the book, my book, from that website right there. They can learn about more about me and what I do. That's the best place to start. What I do is I have two ways people would work with me on a one-to-one basis, they can work with again one-to-one or in a group setting.

[00:33:42] And those are two possibilities that they can work with me. In a group setting, that means they there's going to be at this point, I would limit the group size to five so that I can still give each person individual attention. Sessions are usually about 45 minutes. Sometimes they last an hour. In between sessions, you know, the clients are given homework.

[00:34:05] People don't like the term homework. So I call them practices. What we learned with practice will be practiced, will become is my motto. And the more diligently my client’s practice, the things I recommend, the sooner they see results. Coaching is a long-term process. So when we live in instant gratification, so that's why part of the my initial conversation with my clients is always finding out how long the challenges that they're facing have been part of our lives.

[00:34:36] And most of the time, it's, you know, years, sometimes decades. And I ask them that question exactly for that reason because I say, you know, it takes time for you to make these changes. So most of my clients are with me, you know, a year, a couple of years. I asked him to make a six-month commitment, not to me, but to themselves, the came for that particular reason, you know, you cannot expect something to change overnight. That's just not how coaching works. 

[00:35:03] Christina Hooper: Take years to get you here. It's not going to get undone in weeks. 

[00:35:06] Exactly. 

[00:35:07] Christoph Nauer: That's exactly right. And so, along the way, we celebrate baby steps, you know? So we look and focus on the things that you did do, not other things you did not do, you know, the kind of idea of the can and the stick. 

[00:35:19] Okay. I'm a can person. We don't need the stick because we already know the things we didn't do. So it doesn't help for me to chastise them for not doing something. What I do ask them, though, is why they think they didn't do what we talked about, so that we can dig deeper into what it is, and then uncover the things that stop them from doing that, you know, for instance, interruption.

[00:35:43] So like lack of planning, lack of schedule. Well, not time-blocking things like that. 

[00:35:49] Christina Hooper: I love that. Is there any particular size of company that you work with, like people that are solopreneurs or that have a team, or like, who are your favorites? 

[00:35:57] So I work 

[00:35:59] Christoph Nauer: from solopreneurs up to about 20 operators. The, the business owner or the leader of the company really has to be part of it.

[00:36:10] I was hired once by a guy, and he wanted me to train his management team, but the management team saw actually no purpose in it. They didn't feel like that was needed. And he was never there for the, for the sessions. So after a couple of months that just ended, you know, so that's really, I work usually, well, I actually work with the business owner, the business owner's always part of it.

[00:36:37] We can do the entire team, you know, so I have a client that there's, it's a family business, you know, there's a dad and three sons working together. So we are on the call together. And so, for them, they have to get clear on who is doing what, et cetera, et cetera. So the clients usually have a service of sorts.

[00:37:02] So my ideal clients are attorneys, accountants, insurance agents, financial planners, chiropractic, dentists doctors that have independent practice, therapists, 

[00:37:18] So people that trade time for money, basically time and expertise for money. 

[00:37:22] Yes. 

[00:37:24] Christina Hooper: That makes a lot of sense. Cause if you're trading your time and expertise for money, you need to be really efficient with how you manage your time.

[00:37:31] Christoph Nauer: Yes. Yeah. You know, and so part of it is, you know, People will do consulting service, but yeah, I think you, you, you hit it on the head. That's, that's really, that's really my, my target market. 

[00:37:45] Awesome. 

[00:37:46] Christina Hooper: Well, I think that's really good, and I'll make sure that link is wherever you're watching this video from all over the interwebs.

[00:37:52] The link to his website will be on here somewhere. So to wrap it up here, do you have any final like advice or tips that you want to share with our audience? 

[00:38:03] Christoph Nauer: A couple of things. Stop procrastinating. You know, that's one of the things that Brian Tracy talks about, do something however little it may be every single day to towards your goal?

[00:38:18] Just a little thing, little something. So at the end of the day, you want to feel content with what, with your accomplishment, there's nothing worse than getting to the end of the day and feeling frustrated and disappointed at the results. You know, I haven't done this, I haven't done that because that's, that's??? Of you, just take little steps.

[00:38:42] To have a plan for every day. We talked about that before, like Christina, half a clear plan for the day, what it is you're going to do doing that day. And then stick to that plan. Learn to say, no, that's a big one. Learn to say no, there's very different ways that you can do. That you know, and I can help you with how to say no, how to set boundaries because I only work with nice people and what happens to nice people is that they can get that get taken advantage of.

[00:39:15] So, you know, so you have to set boundaries and last but not least put yourself first, if you cannot drive your car, if there's no gas in it, or if the oil is gone, it's same thing. If you don't have, if you don't recharge your batteries, you cannot be a good business owner, entrepreneur, parent, spouse, boss. It doesn't matter.

[00:39:44] So that would be, My couple of recommendations. But there's more, you know, but please go to my website, check it out. I have a whole slew of, podcasts episodes and a lot of these topics right there available as well. You can obviously get my book. That's really a great place to start, you know because if you read the book and start implementing some of the things that are in there that has life-changing effects on you, I promise you.

[00:40:16] Christina Hooper: Yep. That's I, I love all of it. Thank you so much for coming on today and for sharing all this amazing information with our audience, this has been truly helpful. 

[00:40:25] Christoph Nauer: Well, thank you so much for having me. I really enjoyed talking to you, Christina. 

[00:40:29] Christina Hooper: Awesome. So entrepreneurs, this is your call to take action, right?

[00:40:33] Join our community@etatoday.zone and learn how to build a business that enables your lifestyle instead of taking over your life until next time, guys. Thank you.

About Christina Hooper

I help you turn your Superpowers into Sales so you can build a business that enables your lifestyle instead of taking over your life. I'm also StoryBrand Certified Guide, BMS Certified Coach, and DigitalMarketer Certified Partner.

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