Creating content upgrades doesn’t have to be so time-consuming and costly. It is possible to create high-converting content upgrades without all the hassle.
We understand you have limited time and resources for creating content. Even if your client expressed their willingness to consider putting more money toward the marketing budget, we know a bigger budget isn’t likely.
But we also understand the importance of content upgrades for generating leads. We don’t want you to rely on generic, low-converting lead magnets.We created this list of 7 simple content upgrades you could use to quickly create and repurpose content for all your clients. Keep reading to find out how to get those creative ideas flowing and make sure you download your free Silo Planning Workbook before you go.
7 Simple Content Upgrades
Content Upgrade #1: Internal Worksheets
As an agency owner for Sparkitive, I’m always creating and utilizing worksheets to make my job easier. Our Silo Planning Workbook started as a workbook I used for planning content marketing campaigns for my clients.
Now that I’ve started Content Ninjas, it’s become an excellent content upgrade for articles just like this one. I didn’t spend extra time having to create it — making it a super quick and low-cost content upgrade.
Do your clients have internal worksheets that can be repurposed as content upgrades? If so, you’d be missing a prime opportunity for generating leads if you don’t use them.
Content Upgrade #2: Internal Tools
Do your clients have internal tools they’ve already made? Would those tools make excellent content upgrades?
With Sparkitive, I needed a new tool to check articles for links that needed to be included (such as links to relevant articles and pillar pages on my clients’ websites). We could quickly turn that tool into a useful content upgrade — and who knows — we just might.
Content Upgrade #3: Webinars
Have your clients hosted and recorded any webinars? Use those recorded webinars as a content upgrade by creating a series of articles that align with the webinar topic.
Bench Builders offers coaching services to small business owners, and they recently started doing weekly webinars where they interview industry leaders. The most popular webinars have blog articles that have been inspired by the webinar, and they link to it.
Content Upgrade #4: Video Courses
Repurposing videos into gated courses previously emailed in a drip campaign is another quick and easy way content upgrade you can create.
Donald Miller created a mini-series of business coaching videos that he still uses for his lead nurturing campaign. Is this an upgrade that could assist your clients?
Content Upgrade #5: Checklists
Checklists are simple to put together, and they don’t take much time to make. What kinds of checklists could you create as content upgrades for your clients?
HubSpot made a checklist called “Rules to Blog By Checklist” to give you an excellent example of a checklist. In their checklist, you’ll find a list of the best blogging practices.
Other checklist ideas may include “Things to Include in a Successful Ad Checklist.” The options are limitless and apply to almost every client.
Content Upgrade #5: Checklists
Do your clients have a podcast that they publish with frequent new episodes? Turn that podcast into a content upgrade.
Donald Miller interviews business leaders to provide free business advice and coaching to subscribers. The way he does it is more like a lead magnet, but you could take the same approach Bench Builders did, and align blog articles to the podcast episode topics.
They aren’t the only ones that have done this. Many successful podcasts have corresponding blog posts that include pictures, diagrams, and other visual aids that can help cement the information the podcast is giving.
Content Upgrade #7: Templates
Does your client have templates they’ve created for internal use that can be converted into content upgrades?
HubSpot turned their blog article templates into a content upgrade on their article — How to Write a Blog Post: A Step-by-Step Guide.
Simple templates like this can help boost business by providing future clients with a taste of what you have to offer. Templates can be a simple tool that will boost your numbers by swaying potential clients into long-term clients who will be there for years to come.
Get Your Free Silo Planning Workbook
Juggling all the hats you wear as the owner of a marketing agency is hard. You have a lot you need to do — and not much time to do it in.
You have clients with high, almost unrealistic expectations of ROI on a shoestring budget. If you don’t deliver good enough results, they will replace you with someone else.
All the time and budget constraints can have you scrambling to produce all the materials you need for a campaign — which means the quality usually suffers.
I’ve been an agency owner for more than eight years, and I feel your pain. I’ve been here, juggling all the same challenges running on little more than coffee and sheer willpower.
That’s why I created the Silo Planning Workbook. I’ve used this workbook to help me craft more effective content marketing strategies and all the content needed to pull it off — and now you can use it too.
When you download this workbook, you’ll get everything you need to help you plan:
- 10 blog articles
- 2 conversion offers
- 30 social posts
- 16 emails
These are the people that made this awesome article possible.
Subject Matter Expert