Christina Hooper's business once ran her life

She founded Sparkitive to take on the projects your team doesn't have time for, before they run your life too. She and her team get them built, so your people can stay on their own work.

Christina Hooper, smiling, with long blue curly hair in two buns and blue-framed glasses

You will rest by force or by choice

It's happened to me so many times, and it's the cautionary tale I tell my clients the most.

Maybe you keep going because you believe in what you're doing. So did I. I refused to slow down and refused to rest, because I wanted to show up.

One year, I decorated the office for Christmas first, because clients would be there and I wanted it to look good. By the time Christmas arrived, I hadn't even decorated our house, so our family went to the office to celebrate instead.

Everything revolved around the future I was building, and I stopped considering the present.

I lost me. I stopped having hobbies or making time for myself or putting my family first. I just became this robot that worked all the time until I was so burned out I couldn't function anymore.

If you don't choose rest, it comes anyway: as burnout, as getting sick more often, or as not being there when someone you care about needs you. It catches people off guard more than anybody wants to admit.

Choosing yourself first means downtime is planned instead of sneaking up on you so you can spend that energy where you want it to go, like hobbies and family time, instead of bed-rotting.

If you're stretching yourself too thin to take care of yourself, let us help take some of that load off you!

Christina Hooper smiling, with long wavy teal-blue hair and thin metal-rimmed glasses, against purple smoke

A big project needs a plan and an owner, whoever ends up doing it

  • When a project stalls, fix the plan before you push harder

    When a project keeps stalling, the usual fix is to try harder. It rarely works, because effort wasn't what was missing. Somebody has to own the project: think it through, work out what done looks like, and drive it there. Until someone does, it stays one more half-built bridge.

  • Hand off the whole project, and get your head space back

    A task list keeps you as the project manager. You still decide what comes next, chase what's late, and notice what's missing. Hand over the project instead, and we do the chasing and the noticing. You steer, and we work out what comes next together. You can hand over all of it or just part of it: your team keeps some pieces, and we take over the rest. More on that in how to delegate a project, not just the tasks.

  • Before you keep it in-house, ask who on your team will do it

    AI and vibe-coding tools make a lot of work look simple enough to do yourselves. Sometimes it is. The honest test is whether the team you have can take it on without overloading them. If they can't, keeping it in-house doesn't make it easy. It moves the pile onto their desks.

“My list is huge, or I can't make time for the big project.” We'll help with either.

You probably knew what needed to happen months ago. It's still on the list, behind whatever showed up first this week. I don't think that's a character flaw, and I don't think you need fixing. You need someone to carry the follow-through with you.

What working with me is like

I'm direct, and I'll tell you what I see. I'm not a cheerleader, so there's no hype on our calls. But when you're doing a good job, I'll tell you that too. And I ask a lot of questions before I say anything, because the questions are how I find out what's really going on underneath.

You bring the knowing: your business, your clients, and what matters to you. My team and I bring the building. Hand off as much as you like, and stay in where it counts.

One business ecosystem that grows with you

Use one, some, or all four, in whatever mix fits as you grow. BP Biz Lab's course covers the same ground as working with Christina one-on-one, and the two combine. Book a strategy session with her while you're in the course. Or do the full buildout with her, then keep the community for ongoing support.

Your business

  • BP Biz LabA self-paced DIY business design course, backed by community support
  • Christina HooperOne-on-one business design that works on its own or alongside BP Biz Lab
  • SparkitiveWe plan and run the projects your team doesn't have time for
  • FableForgeBuilds your website or blog content, whether that's all you need or one piece

Clear explanations and feedback along the way, in Thomas McMillan's words

Christina did a great job of explaining the content in the challenge, which I was super appreciative of. And she gave us a lot of great resources to where we could do homework on each day and get feedback. She was super responsive in the Facebook groups, and so from my perspective, the entire experience was just great all around.

Thomas McMillan

Bring your project to Christina for a free 30-minute call

Start with the project your team doesn't have time for. The call is free, there's no pitch, and together you'll work out whether we're the right team for it. If we're not, Christina will tell you who is.

Book a discovery call