SEO is a complex discipline. In 2017 it’s set to become even more of a broad skillset, with SEOs wearing multiple hats. You’ll see SEOs switching from being a content marketer one minute, to a technical ninja the next. An SEO is increasingly also a CRO (conversion rate optimizer) and an UX (user experience) specialist.
By optimizing websites for conversions and users; and not just chasing after more web traffic, you’ll have a more lasting impact on your digital profile. Here are some key lessons that all SEOs can take from CROs. (Because let’s face it – we all need to learn how to do better SEO with people and sales at its heart). ……… Read More >>
You hear it all the time… use more pictures! People are visual learners. Articles and posts with images convert higher. Use infographics.
But what does all that mean? One of the most popular types of image that people use is an infographic. It’s a big image that conveys information that is typically complicated in a visual way.
Here, let me show you…
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For the modern entrepreneur in an always-connected everywhere world, it can be insanely hard to find quiet time to relax and get away from the office.
You find yourself checking emails before you’ve even gotten out of bed in the morning, replying to emails during bathroom breaks, and making calls while you’re driving between appointments. In the middle of all that chaos, you hear about this thing called a “Work-Life Balance” and you think there’s no way it’s real. You’re not alone in your struggle.
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As an entrepreneur, marketing is just one of many things you have to do each day to keep your company strong and growing.
There are almost too many options, and not enough hours in the day to find the right ones. Billboard, magazine ads, radio spots, TV commercials, expos, conventions, networking events, speaking engagements, and the list goes on and on.
What you really need is a core set of principles that can outline an effective strategy for your marketing so you can keep it all on track without losing your mind. Thankfully – that’s exactly what Inbound Marketing is. And these 10 bloggers help you learn it from top to bottom with great articles and examples you can follow! ……… Read More >>
To quote Einstein, “Anyone who has never made a mistake has never tried anything new.”
Every mistake is an opportunity to learn and improve. But as an employer, we really hate giving negative feedback to our employees. We know they don’t want to hear it and we worry about crushing their morale.
In fact, many employers struggle with giving any feedback at all – good or bad. If you’re not providing feedback, then it’s likely that 4 out of 10 of your employees are actively disengaged in their jobs. This obviously isn’t helping you, your company, or them. So let’s look at what you can do to turn this trend around: ……… Read More >>
LinkedIn might not have as many users as Facebook and Twitter. But it does have a strong core user group that makes it great sales tool for businesses and sales professionals.
Let’s look at how you can leverage it to increase your sales opportunities, identify qualified prospects, and expand your professional network. ……… Read More >>
Humans have a long history of reading and trusting written words. As a child, you learned about the world from books. As an entrepreneur struggling to grow your business, you read even more.
So let me show you how to grow your business by becoming a writer yourself. ……… Read More >>
If you have a website, but it’s not bringing in new leads for your business, then it might be time for a redesign. Your Home Page is the digital front door to your business. For many of your customers it will be one of their very first impressions of you.
Because of this, it’s important to make that first touch a good one. So let’s look at what you can do to make it better. ……… Read More >>
Designers are an important asset for your company. Whether you choose to hire in-house or outsource, they are responsible for your business brand. It’s important that you pick one with the skills to do the work you need, and one that just gets you.
You don’t have to have a good eye for design to find the right fit for you… especially once I arm you with these 8 powerful questions to ask your design in your interview. ……… Read More >>
Every time you’re surfing the web or getting your daily social media fix, you click on things. Lots of things. And you hop around from one page to the next page to the next page. Some of those clicks cause you to give away your contact information or your hard-earned dollars. ……… Read More >>
You know people shop and check out businesses online. You know you need to be able to get leads online. But everything you try just seems to be a waste of time and money. And worst of all – you aren’t even 100% sure why it’s not working, or what’s not working, or what to do differently.
If that sounds like you, then keep on reading and let’s look at what you can do about it!
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Every business has a sales funnel. Literally. (I mean it.) Even if you don’t know what one is, you have one.
A Sales Funnel basically refers to the path that people follow as they go from being random people on the planet to cherished customers that contribute to your business bank account.
A leaky funnel means you have people getting away that would otherwise choose to buy. So how do you stop the leaks and keep them (and their dollars)? Let’s take a look! ……… Read More >>
Before you can even suck down your first cup of coffee in the morning, you’ve already made more decisions than you can keep up with. Even basic decisions like what to wear involve glancing at a calendar to see what appointments and events you have booked.
It can be overwhelming and can actually paralyze your business when you can’t get through them fast enough. I’m going to share some of my best tips that help me get through my days while keeping my sanity and growing my business. ……… Read More >>
If you do any kind of marketing at all for your company, then I’m sure you’re already aware of how hard it is to get in front of your target customers. What about when you finally did get their attention… did you realize that you’d have an easier time trying to hold the attention of a goldfish than you would on keeping a human focused? With decreasing attention spans it can feel like you’ll never get your message through and bring in more customers.
Take a look at this infographic from Wyzowl to get up to speed on some of the facts about human attention spans and learn some tips on how to combat it! ……… Read More >>
So, you’ve tried to market your company online… you’ve written posts on Facebook, you shared some quotes on LinkedIn, and you’ve put out some random stuff on your blog…
… but for some reason…
… It’s just not working!
I see this a lot, and most of the time, there’s one very simple reason… ……… Read More >>
In our office, it’s important for our Geeks to be able to work better, faster, and easier. To help us get the job done, we have quite a few tools that we use.
I’ve already mentioned a few of the other tools that we take advantage of, so this time, I want to focus on Google Drive. ……… Read More >>
I use a lot of software and tools every day to do the web voodoo that I do and I’ve usually tried out several different ones before settling on one that I think is perfect, so in this article series, I’m going to talk about what tools we use here for our Geeks that make our lives easier and let us work faster and better.
This time… let’s look at why I use Google Apps for Business for my calendar… ……… Read More >>
I get asked all the time what tools & software I use to do various things… so I’m going to write about it 🙂
In this “Why I Use” series of articles, I’m going to talk about what tools our Geeks use to get things done faster, better, and easier. First up… Why I Use Google Apps For Business for Email… ……… Read More >>
With Google’s Mobilegeddon update, mobile websites are more important than ever. If your website isn’t mobile-friendly, then you will find that it will start falling in the search results starting today. If you want to find out more about that… check out our previous article. So let’s look at what you need to do to get your site optimized for mobile. ……… Read More >>
When it comes to content marketing, finding the inspiration for amazing content is one of the hardest parts for people trying to grow their company as well as even seasoned marketers.
There are a lot of steps you can take to help – like knowing your buyer personas, but the truth is that the best thing you can do is learn how to tap into the inspiration you already have all around you every day. ……… Read More >>
Ok… so in the full interest of disclosure, this article is a blend of helpful advice and a rant against photographers that is born from over a decade of graphic design work where I get to work with the end results from high-dollar, company photo shoots.
I have NEVER – and I do mean NEVER – gotten photos from a photographer that did a shoot for my clients that were truly usable in any case that my client might need to use them in. Since I can’t fuss at the photographer, I’m choosing to educate you – the guy or gal at your company that got saddled with the responsibility of arranging a photo shoot and getting the photos to me (or another graphic designer) to use in your printed products, advertisements, and website. ……… Read More >>
When you own a business, you are constantly bombarded with options for where to invest your limited funds. You try to research every decision, and ask all the right questions, but still are forced to ‘trust your gut’ more than you’d like to.
Websites aren’t any different, and in a lot of ways, it’s one of the hardest investments you’ll make towards growing your business. It’s not because getting a website is hard, but because there are so many options, so much foreign terminology, and so little basic truths out there to help you. ……… Read More >>
There are a LOT of hot-button topics hitting the nation and our local communities at the moment. Everything from confederate flags to marriage equality. As a business owner, this can leave you in a pretty tight spot.
On one hand, you have your personal views on these topics… but on the other, you have to also decide where your company stands.
Are you Supportive… Against… or will you be staying Professionally Neutral? I think Neutral is a bad way to go, even in a word-of-mouth industry and here’s why:
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Want to boost your SEO? Then Page Rank is one thing you should definitely be looking at since it is one of the key factors that plays a role in where your web page will show up in the Google search engine results.
For example, if you’re a local coffee shop, when someone is searching through Google for “the best coffee shop near me,” your Rank (along with over 200 other factors) will determine whether your website will show up on the first, second or maybe even the fifth search results page. ……… Read More >>
We’ve made a lot of advances in technology in every industry, and marketing is certainly no exception.
We have digital billboards, social media, smartphones, and so many more ways to communicate with potential customers. And marketers are always trying to come up with ways to reach the next generation of consumers with newer and flashier ads.
Now, apparently, we’re getting ready to advertise on the moon! Yup – you read that right. Lunar ads. The man in the moon is becoming just another road-side sign flipper now. ……… Read More >>
When it comes to marketing your company online, everyone is after the holy grail… the viral piece of content that will take off and make you unheard of gobs of money overnight.
While that’s the dream, the reality is that it is hard to get attention online. You are competing with a LOT of people for someone’s attention. Unfortunately, reaching viral status is more luck than skill. However, there are some things you can do to help get your company in front of more people that you’re reaching now. So let’s take a look at some types of content that you can create… ……… Read More >>
You’ve probably already figured out that having a business blog can help you grow your business. It’s a budget-friendly way to help get you noticed when your ideal customers are looking for you instead of interrupting them with tv or radio ads.
But how do you get their attention? You can’t just put out articles about any ole thing… and you can’t fill your blog with articles about you, your company, your products, or your services. Doing that just ensures that you aren’t paying attention to what your visitors and customers want to read about. And if you aren’t putting their needs first – then they won’t come to you for information.
So let’s take a look at what quality content is and why you should spend time creating it and putting it on your company’s blog.
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LinkedIn is a different social animal when you stack it up against other platforms like Facebook or Twitter or Pinterest. A typical LinkedIn user is going to be in a more professional mindset. In that way, it’s a bit more unique.
Let’s look at some marketing statistics that show how beneficial it could be to incorporate it into your strategy. ……… Read More >>
On any given week, I write somewhere from 20-50 articles for our blog and the blog’s we manage for our marketing clients. So I am no stranger to writer’s block! Sometimes I find myself finding any excuse to not have to write an article right that minute because I can’t figure out what to say.
So I’ve developed quite a set of tricks to help myself cure writer’s block and get those articles out on time. ……… Read More >>
If you own a business, it’s pretty likely that you’ve either tried using Facebook, or you’ve at least seriously considered it. Most likely, you saw little to no success with it. If you did see some success, you probably found it hard to maintain. If that sounds like you, then you aren’t alone. We see this all the time.
So let’s take a look at what the cause is and what you can do to start to attracting leads on Facebook!
For starters, some quick explanations
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You’ve done your research. You figured out that blogging is a great way to drive traffic to your company’s website and help bring in more customers. So you grabbed a cup of coffee, sat down at the computer, and tirelessly worked at pouring your knowledge into one article after another.Initially, you got excited as your traffic numbers went up. But you soon start to realize that you’re not seeing those new customers you’re supposed to be getting… the phone isn’t ringing more, people aren’t knocking down your door to get in.
Your initial research wasn’t wrong – 79% of companies with a blog reported having a positive ROI. (Source: HubSpot State of Inbound Marketing Report)
So let’s take a look at some common mistakes that we see a lot and what you can do to correct them. ……… Read More >>
In 2015 we made a pretty radical switch – especially in our industry – we started letting clients set their own budgets when they hire us to help with their marketing or web projects. I know that sounds crazy! But it has worked really well for us and for our clients, and here’s why… ……… Read More >>
When it comes to getting ahead online, a solid website that represents your company and is designed to attract and please your ideal target customer is the most important step.
But most business owners dive in and get their website only to realize later they should have stepped back and spent some time on the strategy. What do I mean by that? Let’s take a look… ……… Read More >>
A picture is worth a thousand words. So what do you have when you combine words and a picture? Some might say you have 1000 words plus how many words you wrote around the picture and others might say you have one of the most powerful marketing tools known to man; an infographic. TheLadders, an online job search agency, took the time to put together an infographic of infographics!!!
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Marketing has evolved more than every other business division over the past 30 years due to drastic changes in market dynamics and technology. The marketing channels have grown from predominantly mass media (radio, billboards) to more targeted and personal branding channels also known as social media. From Facebook to Twitter and LinkedIn, these are the gatekeepers between businesses or individuals who want to promote their products or services and millions of people who would appreciate the funny, clever, or heartfelt campaigns.
Marketing has also changed because the generations have changed. The bombardment of marketing from the moment you wake up until the moment you fall asleep makes us numb to the tv commercials, direct mail, and cold calling. It takes more than just getting in front of the right person, you need to tailor your marketing to your ideal customers personalities, interests, and current needs.
So are you ready to evolve your marketing skills so you can keep up? Let’s find out! ……… Read More >>
You’re officially into 2016 now and your mind is already reeling with all of the changes you want to make so your business does better this year than it did last year. You have all these goals and ideas and plans in mind… but at the top of the list is the hardest goal of all – investing time and brain cells into your business instead of always busting your butt trying to keep up with customer needs!
So grab a fresh cup of coffee and dive into this data-backed article with real, actionable, steps you can take to make sure you reach your goals this year!
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As a business owner, you are ALWAYS looking for opportunities to maximize profits. Holidays are the biggest opportunities for business owners to capitalize on people looking to spend money. So, how do you make sure you’re getting your fair share of the holiday profit pie?
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How do you make sure you’re being as productive as possible? Understanding the different variables that influence productivity can be a good place to start. You have 365 days in a year to complete all of the things you’ve constantly been talking about doing. 24/7 365 sounds good but in reality, most people work approximately 5 days a week. So do the most productive people work on the weekend to gain a competitive advantage?
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When it comes to using technology in business, Chattanooga, TN is definitely leading the way. Being the home of the nation’s fastest internet speeds has attracted more and more tech-savvy people to our area, and the impact on our local businesses is definitely tangible.
And it doesn’t just stop at businesses – the consumers are adapting too. So whether your business is B2B or B2C, you have to embrace technology to be able to compete now. So in this article, I’m going to give you some insights into how to use Social Media to reach more of your ideal customers, and promote your business effectively to the digital generation. ……… Read More >>
You’ve probably worked with people in the past to market or advertise your company on one channel or another. But no matter what you do, nothing seems to really work like you thought it would. The relationship that you thought would be amazing fades over time and you just get more and more frustrated with each other.
A good marketing agency will become more like your partner. They will want to know about your ups and downs. They’ll want to know when you’re frustrated or happy with the leads you get as a result of their efforts. They want to know what your goals and dreams are – because it’s their job to help you reach them!
So it’s important to go into a relationship with a good agency knowing that you will be expected to put in your fair share of effort too. To give you an idea of what I mean by that, I’m going to pull back the curtains a bit and let you know how we work with our clients on their online marketing. ……… Read More >>
You’ve probably heard that blogging is a great way to bring in new business. It’s easy. It’s fast. It works.
But when you sat down to type out all those words of wisdom that you thought your customers wanted to hear, you either hit a major case of writer’s block, or you got it out, but it didn’t bring in any new business when you published it. So how do you write content that your customers will love…? Let’s take a look! ……… Read More >>
Just because you run an insurance company… or a financial company… or any type of company that most people would consider boring doesn’t mean that you can’t run a successful marketing campaign online. Many people fall victim to this misconception because they see all the fun and viral content that scrolls by in their social media feed day after day.
If your industry is traditionally a boring one, then it just means that you have to more a bit more creative and think outside the box if you want to get your customer’s attention. So let’s take a look at some simple steps you can take to rise to the challenge. ……… Read More >>
The way buyer’s buy has shifted. They have the power to find out about you and your products/services without ever having to talk to you. With a few keystrokes, they can ask for opinions on you or your competitor from friends, family, and random internet communities. So for you to keep up, you need be an active part of that research process, and the first step is knowing a lot more about your ideal customers than you probably do right now.
You have to know them well enough to understand what verbiage they are likely to use when doing a search… what problems they typically have long before they come to you… how they find their information… what their goals and challenges are… and a lot more. I know that sounds complicated – but there’s a tool to help you do all of that. It’s called a Buyer Persona.
So what is that? How does it work? And how do you make one? Let’s take a look! ……… Read More >>
You heard about this blogging “thing” and how it’s the new secret sauce to make your website a lead generating machine. So you pulled out your computer, and sat down to slap together some articles and then a massive case of writer’s block stopped you dead in your tracks.
If that sounds like you, then you’ll want to bookmark this page and come back every time you get stuck.
Even professionals get stuck and have to step back to basics. So let’s take a look at some tips from the pros on how to research and find good ideas for great articles. ……… Read More >>