You use it. Your grandma uses it. There are even numerous pages dedicated strictly to cats. Regardless of content, Facebook reigns as one of the largest platforms in the world, and any business – regardless of size – cannot resist the temptation to put their product in front of Facebook’s two billion strong user base. That’s approximately one-and-a-half China’s population, for crying out loud! Nearly seven times as many people as are in the United States! ……… Read More >>
I’ve been told that I am one of the odd ones. I eat pizza with a knife and fork, I don’t really care for spicy food and I would rather read an article than watch a video detailing the same topic.
That last aspect separates me from a large swath of people. Video has become the preferred medium of information in the mobile age, and it’s not just Netflix. Some businesses may not have the means to have their own in-house studio or may be overwhelmed by the sheer number of technological options. To let that stop you from using online video for marketing may mean you’re leaving money on the table. ……… Read More >>
Getting your business off the ground on social media can be a real pain in the (you know what)!
There are so many steps and so much information about the “right” way to do it that it’s hard to even figure out which direction to go. So instead of just throwing out the same old advice, this article is geared for the self-made business owner wearing too many hats that doesn’t have time for the crap and needs someone to get straight to the point. If that sounds like you, then let’s get this show on the road already! ……… Read More >>
Despite how long Twitter has been around, it seems to be one of the hardest social platforms for business owners to figure out how to use successfully.
So I’m going to start by kicking back to basics for a minute and giving you a very quick idea of what it is and why it’s so powerful for generating killer leads for your business.
Then I’ll show you how to use Twitter to get more customers… because let’s face it – that’s the whole point of spending your valuable time marketing with it! ……… Read More >>
Pretty much since it first rolled out, Google+ has been a highly controversial topic for business owners and marketers alike. If you aren’t familiar with what it is, Google+ is Google’s biggest foray in the world of social media. Designed as a competitor to Facebook, Twitter, Pinterest, and other social giants, it has seen it’s ups and downs.
It’s not dying though, but rather, it’s about to be reborn as a more focused solution. Bradley Horowitz, VP of Streams, Photos, and Sharing, shared with us on his blog in July 2015 what they planned to do with it. So, let’s translate that into something understandable for business owners. ……… Read More >>
Vertical Response put together this amazing infographic called “Do This, Not That” for posting on Facebook. It gives some really great, actionable, advice that companies can follow to help post your interactions on your company Facebook page. So let’s take a look! ……… Read More >>
Attracting more visitors and converting them into potential customers is what social media websites does. Various studies have proved that customers who like the Facebook page of a product have 51% more chance of making a purchase. In addition, about 67% of the Twitter users are more likely to purchase the products of the brand which they are following. Plus, it is not surprising to know that 93% of the top brands have. Plus, it is not surprising to know that 93% of the top brands have Instagram account. The given data clearly shows on how much effect social media have on the marketing tactics of online businesses. So check out our 2016 Social Media 101 Infographic for Businesses… ……… Read More >>
If you’re a fan of converting anonymous visitors to real leads (and who isn’t!) then you’re going to love Facebook Call-to-Action Buttons. They give you a quick and easy way to get someone from just viewing your profile to the next step of your funnel. So let’s take a look at how to take advantage of this new feature for business pages so can get started right away!
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“If you post – they will come”… NOT
When you first sat down to get started marketing your company on social media, you probably thought it was going to be pretty easy to do. But you probably found out pretty quick that it was more complicated than you were thinking.
The biggest challenge once you get past the initial learning curve is developing a strategy that is sustainable and repeatable. You need a process that works for you and that you can do over and over again to get results. So let’s look at 5 free social media tools that will help you get to where you want to be! ……… Read More >>
Are you investing money into advertising that just doesn’t seem to be working? Are you looking into this social media “thing” because everyone tells you that it’s a free way to market your business and it’s supposed to be awesome?
If that sounds like you – then this article will help you get started. I’ll show you what Social Media Marketing is and help you decide if you should use it to grow your business.
So let’s get started!
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