Every time I go out and I teach a class on internet marketing, one of the first questions that I get asked is What does it mean to optimize your website for Google?
So let’s take a look at what it means to optimize your site, how you do it, and why you shouldn’t be paying someone every month to do it for you. ……… Read More >>
Search Engine Optimization (or SEO) is one of the most confusing aspects of online marketing for small business owners. You keep hearing everywhere that it’s the most important investment for you to make so that your website will show up for people doing searches, but you don’t know what it is and you aren’t sure if you should be investing in it or not.
So in this article, I’m going to review the three main components behind how search engines like Google do what they do, and give you some insights into why that matters for your business. ……… Read More >>
For most small to medium businesses out there, SEO is not something that you should be paying monthly for. There… I said it. My competitors that make a fortune off of unsuspecting clients are going to rally together and hunt me down. 🙂
There are a few – a very few – exceptions to that. And I’ll go over those in a minute. I’m also going to explain what SEO is, how it’s used to grow your business online, and why you shouldn’t be throwing your money away on monthly SEO services that are doomed to fail from the very outset of the arrangement with your provider. ……… Read More >>