As a small business owner, one of the biggest challenges you face is the battle against your Big Box Competitors. They can afford to run more ads, offer lower prices, and can make a splash in the marketplace faster and bigger. But, don’t despair, there are some things you can do to help you pull ahead when it comes to grabbing those local customers.
So let’s take a look at some proven marketing strategies that have been used successfully by companies of all sizes to drive sales and carve out their piece of the market.
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By now it’s safe to say that Pokémon Go has completely captured the nation’s attention, and has users logging in unprecedented miles around their hometowns, looking for augmented reality creatures throughout the local landscape. In just a matter of weeks, Pokémon Go has swept the country faster than a wind-driven wildfire and already has more daily active users than Twitter.
As a small business owner, do you see an opportunity here? Your marketing department personnel should recognize that even a modestly creative campaign has the potential to drive enormous traffic to your business by capitalizing on this phenomenon. In this article, an overview of the game will be provided, and we’ll offer some ideas on how you might take advantage of the tidal wave of interest in Pokemon Go, to bring in more traffic and more conversions. ……… Read More >>
Landing Pages are often misunderstood by the people that want them, and the people that create them. There are a lot of definitions floating around out on the web… the simplest one is that a landing page is any page on a site that a visitor might “land” on.
The problem with that definition is that it’s too broad (by that definition the page you’re on right now would be a landing page.) And that definition doesn’t really help you to create one that works.
So, let’s look at a practical definition of what a landing page is and how you can use them. ……… Read More >>
People who have money to spend are more likely to buy your product or service. So, who has the most disposable income? It’s the Baby Boomers! 70% of the disposable income in the U.S. is controlled by baby boomers (Nielsen).
Nielsen Reports also indicate, baby boomers spend the most money among the consumer groups yet companies allocate on average only 5 to 10 percent of their marketing dollars to attract them! Despite the many articles being written about their purchasing power,companies continue to neglect this powerful demographic. Are you giving them the attention they deserve? ……… Read More >>
I’ve preached it from the rooftops – the world of marketing has changed! But on the flip-side of that, sales has changed a lot too. Buyers are in control on an unprecedented level. This means that if you’re selling or marketing to them the same way you always have, then it’s time to seriously considering throwing away those tired tactics with diminishing returns and start selling to people in a way that works better and costs less. SO – let’s look at the tactics you need to bid adieu to… ……… Read More >>
How do you market without being invasive and obtrusive? Marketing is not always an expensive commercial or a creative ad. One of the most overlooked ways to help you stand out and get noticed is your email signature!
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Inbound marketing has become the go-to way of marketing for many businesses for a variety of reasons. But, when it comes to manufacturing, the biggest benefit is in the reduced cost to acquire a new lead. Typically, most manufacturers have a specific audience that they are trying to reach, and it can get expensive to do enough radio, tv, or direct mail to attempt to reach the small portion of the population you are aiming for.
Inbound lets you craft a message that will appeal to that segment of the market and reach them in a non-intrusive way that they are more receptive to. So you spend less money to acquire more leads. So let’s look at some common questions that manufacturing companies have when they get started marketing online. ……… Read More >>
With Christmas a mere 49 days, 13 hours, and just a few minutes away… ugly sweaters are starting to appear in stores, online ads, and my Facebook news feed. These hideous, itchy, multi-color monstrosities that are totally flawed, are now a quirky fun tradition in families and office spaces everywhere.
Companies that created ugly products were able to literally spin their flaws into sales.
So what does that have to do with you since you (probably) don’t sell ugly Christmas sweaters…? Let me show you! ……… Read More >>