When it comes to marketing your company, there are so many options out there, both offline and online. It is incredibly difficult to weigh the pros and cons of each one and make a decision that you can be confident will be the best use of your budget.
Every company has different needs… but here’s why I choose content marketing as the way we wanted to go as well the type of marketing we wanted to invest in learning and offering to our clients. ……… Read More >>
As a nonprofit organization, you have some advantages and a lot of challenges that you have to conquer when developing an effective marketing strategy. Fortunately, Inbound Marketing is a great method to implement. Because of the nature of how it works, it helps you reduce your marketing budget while still growing your reach and building awareness for your organization. So let’s take a look at what it is and how it helps you with this quick presentation! ……… Read More >>
Email marketing is one of those weird things that seems simple and complicated all at the same time. When you first start looking into it, you might think it’s just sending an email to someone. They’ll read it, reply, and you’ll have a customer.
It probably didn’t take you long to figure out that it gets more complicated than that. So in this article, I’m going to kick it back to the absolute basics that you need to know as a beginner to get started with your email marketing campaigns. ……… Read More >>
If you own a business, you’ve probably already noticed the shift in the way people are buying. Customers are coming to you that already “know it all” or at least they think they do. They’ve done their research. They talked to family and friends. They “read online that ___.”
When you think about how much things have shifted, it’s no wonder that those direct mail advertisements that used to work so well aren’t working anymore. Consumers are bombarded by sales pitches everywhere they go. They’ve learned to throw away anything that looks like junk mail, drive by billboards without looking up, and skip commercials.
Inbound Marketing aims to leverage this shift to provide a better buying experience for the consumer and business owner. It attracts prospects to come look at you instead of shoving ads at them. It is the most cost-effective way to convert strangers into customers, and eventually promoters of your business. But how does it work? Let’s take a look! ……… Read More >>