Marketing Stats that Matter
When it comes to strategies that grow businesses our Web Ninjas like proof that things work. That's why we like numbers... lots of numbers!
Here are some of our favorites...
Translation - Search is important to your overall marketing efforts - but most businesses are not happy with the volume of leads they are getting from their search marketing.
Translation - more companies are putting an emphasis on blog creation now. Quality matters more than quality if you want to achieve long-lasting results from your investment in content.
Social Media Statistics
Translation - there are a LOT of people on social media channels. They are using it regularly to connect with businesses and family/friends both. They often use it while doing other activities.
Translation - video is becoming more and more popular with a wider range of people. The main sources for video online are YouTube and Facebook currently and those two channels are occupying a lot of people's social media time.
Translation - Email has a high ROI if you don't abuse it. It's preferred by business professionals, but people don't want you to abuse it or they will unsubscribe and leave.