Marketing Stats that Matter

When it comes to strategies that grow businesses our Web Ninjas like proof that things work.  That's why we like numbers... lots of numbers!

Here are some of our favorites...

Search Marketing

Translation - Search is important to your overall marketing efforts - but most businesses are not happy with the volume of leads they are getting from their search marketing.

61% of marketers

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)

22% of businesses

Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)

72% of consumers

72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)

48% of consumers

48% of consumers start mobile research with a search engine. (Smart Insights, 2016)

Content Marketing

Translation - more companies are putting an emphasis on blog creation now.  Quality matters more than quality if you want to achieve long-lasting results from your investment in content.

53% of marketers

53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2017)


Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016) 

11% of marketers

11% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2017)

Social Media Statistics

Translation - there are a LOT of people on social media channels.  They are using it regularly to connect with businesses and family/friends both.  They often use it while doing other activities.

74% of people

74% of people say they use Facebook for professional purposes. (HubSpot, 2017)

76% of people

76% of people use their Facebook feed to find interesting content. (HubSpot, 2016)

50% higher purchases

45% of people on Pinterest use the app while watching TV. (Pinterest, 2016)


Facebook has 1.13 billion daily active users. (Statista, 2016)


Instagram has 500 million monthly active users. (Statista, 2016)


Snapchat has 150 million daily active users. (Statista, 2016)

Video Marketing

Translation - video is becoming more and more popular with a wider range of people.  The main sources for video online are YouTube and Facebook currently and those two channels are occupying a lot of people's social media time.

80% of 18 to 49-year-olds

In an average month, 8 out of 10 18- to 49-year-olds watch YouTube. (Google, 2016)


Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)

45% of people

45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016)

Email Marketing

Translation - Email has a high ROI if you don't abuse it.  It's preferred by business professionals, but people don't want you to abuse it or they will unsubscribe and leave.

75% of companies

Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016)


78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016) 

86% of professionals

86% of professionals prefer to use email when communicating for business purposes. (HubSpot, 2017)