How to Post Engaging Content on Facebook

How to Post Engaging Content on Facebook

How to Post Engaging Content on Facebook

Facebook is a great way to promote your business and many people use it.  But how do you attract the right people when you post content on your page?  We'll worry no more, let me give you a few quick tips to improve your content strategy on Facebook!

The 80/20 Rule

80% of your content should be socially-oriented.  It should show that you care about your audience and can relate to their goals and pain points.

20% of your content can be sales-oriented.  It can promote your products and/or services.

This simple rule ensures that you are always putting your customers first and showing that they matter to you.  People don't want to stick around to hear your sales pitches.  It's kind of like watching your favorite show and then when the commercials come on, you leave the room or start checking your messages on your phone.

The 80% should be things that your audience would find helpful and informative.  It should help them reach a personal goal or solve a problem that they have.

Responding to Messages

Try to respond within one hour, no later than 24 hours, after a comment is left on your page, even if it’s a simple “ thanks!”

But what to do with those negative comments? Well, Hancock suggest the following motto, “acknowledge in public, solve in private.”, if negative comments are handled properly, people will sympathize with you and respect your professionalism.

Whatever you do, don’t ignore customers’ comments, whether they’re good or bad. Ignoring customers can disappoint them, or even worse, make them angry.  Other people can also see that you are ignoring complaints and will feel less confident in deciding to purchase from you.

Organic vs Sponsored Content

When building your following, you want to stay organic. Organic means that you didn’t have to pay for your content to show up in front of people, they just came across it of their own accord.

When you pay for, or boost, your content gets in front of people that you target.  Those people didn’t come looking for you, you went looking for them.  So it's important that you keep this in mind when you're writing content.  It's an ad that they didn't ask for that's interrupting their news feed.  Make it engaging and fun so it's interesting and enjoyable for them instead of being a boring interruption. 

Post Length

Keep your post under 80 characters long. Post with less than 80 characters received 66% more engagement than their lengthier counterparts. People have short attention spans, so they don’t like reading lengthy post.

You can also add links to your website and images to your post to help make it more eye-catching interesting for a passerby.

How Often to Post

The number one reason 73% media users disliked and unfollowed a brand on facebook was because they posted to frequently and were cluttering the users news feed. So how do you stay away from that 73% of unfollowers? Keep post down to 2-4 times a week.

Extra Tips

  • Ask questions at the end of your post. Post with questions at the end have a 15% higher overall interaction rate and a x2 higher comment rate.
  • Don’t write fake comments. Having true questions and comments can let you know where improvement is needed and where you’re doing good
  • A large percent of people( 82%) think Facebook is a good place to interact with brands
  • 47% of people don’t like brands on Facebook because they clutter their news feed

Has it been too long since your last Facebook post?

The #1 thing I hear business owners struggling with is posting regularly.  How long has it been since your last post?  Do you have a plan to fix it?  Or a strategy that helps you stay on top of it?  Leave a comment below and tell me about it.

Written by Christina Hooper COO & WEB NINJA AT SPARKITIVE

Christina Hooper - COO & Web Ninja

I was blessed to grow up in a small town with a grandfather that owned the local corner store. His hard work and dedication taught me what it is to use your business to build a community.  After working with so many businesses in the last 14 years, I know the power of building relationships.  I believe that in order to succeed, businesses must build relationships - with customers, with each other, and with their communities. Thanks to technology, it is easier than ever before to build relationships with people all over the world and I love that I get to help make that happen. 

My mission is to help businesses get better at building connections with prospects, turn customers into raving fans, and build brands that clients and customers are proud to know.



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