I’ve been told that I am one of the odd ones. I eat pizza with a knife and fork, I don’t really care for spicy food and I would rather read an article than watch a video detailing the same topic.
That last aspect separates me from a large swath of people. Video has become the preferred medium of information in the mobile age, and it’s not just Netflix. Some businesses may not have the means to have their own in-house studio or may be overwhelmed by the sheer number of technological options. To let that stop you from using online video for marketing may mean you’re leaving money on the table.
So how do you even start? What can you do to produce videos that grab the attention of your customers and keep it? Let’s call ‘action’ on three steps you can take to get your company ready for its close-up:
Putting a ‘Face’ on your Facebook
Social media proves to be interesting in that can be both the kiddie pool and the deep end. Allowing your employees to be creative and produce their own content for apps such as Instagram can cultivate an environment where employees feel more desired, ideas are being formed, and pushes online video as a priority in your company’s marketing scheme. Later on, these sites can be used to promote longform video ideas (such as podcasts, product demonstrations, etc.)
Every company is going to have a set budget in mind for either purchasing all the necessary equipment or seeking out an independent studio. Fortunately for smaller businesses, the costs of such hardware and software not only provide a smaller barrier of entry, but also allows for the rise of several independent studios that can collaborate with you and your employees. A quick primer on equipment to seek out:
- Green screens (to utilize Chroma key technology, just be careful not to wear green while filming!)
- A professional-grade Digital Single-Lens Reflex (aka DSLR) camera
- Appropriate stands and tripods
- Audio recording equipment, such as wireless microphones for actors or boom mics for natural room noise.
- Photo manipulation programs like Adobe Photoshop.
- Video editing software, such as Adobe Premiere or Sony Vegas Pro
- Audio editing software like Reaper. Often, higher-end video editors also feature audio editing suites.
Any studio that can tick these boxes deserves your attention. Likewise, this provides a good checklist if you’re seeking to pick these up for your own in-house efforts.
Consistency = Constant Content
Remember when you let your employees create their own content? If all went well, you should have a treasure trove of ideas to sort through. Hacking through all of that media, though, takes time, so maintaining an open communication with your employees and establishing a set schedule of when ideas are processed is key. A backlog is helpful to avoid burnout on both the employee and consumer level, but as any video game YouTube channel can tell you, sometimes it’s sheer volume and persistency that builds a consumer base.
More often than not, companies miss out on vital viral opportunities by not taking the plunge into online video marketing. That’s why we set up a green screen studio in our office and rent not only our space, but also our Web Ninjas. So set up a consultation with us to get a quote for your next video project! I don’t mind if you choose to use a fork for your pizza, but to ignore digital video marketing would just be...odd.