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How to Use Email Signature Marketing & Get Noticed

by Christina Hooper on March 4, 2020
in General

How do you market without being invasive and obtrusive?  Marketing is not always an expensive commercial or a creative ad. One of the most overlooked ways to help you stand out and get noticed is your email signature!

I'm sure you've come across those email signatures that were downright repulsive!!!  People who put completely irrelevant, uninteresting, or pompous information in their email signature.  Those people who put 13 different ways to contact them and a different font on each line.  It is extremely easy to go overboard in something as simple as a signature.

When was the last time that you gave your email signature much thought?  What all is included in  your email signature?  Most people know to include their name, company, title, and contact info but are these enough?  These are all pertinent pieces of information, but there are other things that could help push your email signature into the cream of the crop.  In order to create an All-Star signature, it's important to become familiar with a few Do's and Donts.

Do's and Donts

  • DONT have a paragraph for your email signature remember sometimes less is more.  Time is the one commodity that almost everyone values
  • DO include a Link - If your email does resonate with an individual it could very well spark interest and cause them to want to know more about you. A link to your website or blog could be a great segway.
  • DONT add animated Gifs- most email programs wont allow them to play.
  • DO include an image -  it could be a professional headshot or company logo an image is always a great way to catch someone's eye
  • DONT let that image overwhelm the text and DONT forget to use Alt text! Make sure it is embedded in your signature and not an attachment.  This will decrease the likelihood of your email being seen as spam.
  • DO include social media information.  You wouldn't want to miss out on an opportunity for someone to follow you or share your link.  Make it convenient and people are more likely use it.
  • DONT included every way humanly possible to get in contact you.  Many people have multiple emails, phone numbers, address, and social media accounts.  It can get overwhelming very fast!  Be selective and choose wisely.  If you're on Twitter every hour but check your Facebook once a week it might make more sense to include your Twitter.  Less is more.  The more options you give the less likely they will use any of them!

These Do's and Donts are important pillars that can make a big difference in how appealing your email signature will appear.  A few other things to keep in mind when optimizing your email signature are:

  • 1
    Keep in mind that many users read email on a mobile device.  Using a san serif font that is easily read such as Tahoma, and a decent size usually a point size of 11-14 will keep it easy on the eyes
  • 2
    Personality is always better than generic.  If you're silly or bubbly that can be shown in verbiage.  "Sincerely", "Take Care" and other generic sign-offs are sufficient in terms of business etiquette but won't necessarily help you stand out.
  • 3
    Have up to date contact info - outdated information looks very bad and could cause you to lose credibility in the eyes of others

A well-crafted email signature can help separate you from the pack of people who are sending emails to the same people that you are.   Think of it as the icing on the cake.  Paying attention to detail will help boost the overall appeal associated with the content in the email.  If you want your email signature to help you get noticed you have to do what other people don't.  In many cases that consist of being strategic with what is included and understanding how it can and should enhance your personal or company image.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

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