Six Steps to Site and Social Success
So you’ve closed the door for the night and you sit down at your computer, wondering why your boosted Facebook post doesn’t have double-digit views.
There are probably a few choice words muttered in frustration as you feel like nothing you’re doing is working.
You’ve got a website that gives directions to your location. That new radio ad you just finished sounds great, and hey, the Editor-in-Chief of that magazine has offered to give you a great deal on a half-page ad!
...but it’s still gnawing at you, isn’t it?
Tip #1: It’s Okay to be Social!
Nowadays, your business name/face/logo/abbreviations/what-have-you should be all over the Internet. That means more than just a Facebook page, friend...though that’s a good start. A few regularly-scheduled Tweets here, maybe a #well #tagged Instagram photo there...hey, what about Google Local? Remember: you don’t have to go viral to get results. A consistent presence on Social Media can lead to word of mouth spreading far faster than what you can do with individual customers.
One other important tip to point out here: know your demographics!!! I can’t underline or italicize that part enough. If your business skews towards a younger clientele, you probably aren’t getting anywhere by referencing General Barney Slater or Matlock. I do stress ‘probably’, however. Same guy, by the way.
Tip #2: Being the Master of Your (Web) Domain
Alrighty. You’re chatting it up with people on Facebook Messenger, some people are ‘at-ing’ you with some Andy Griffith trivia on Twitter...things are looking better! The next step is to put together a solid home base. A good website allows you to collate everything you do into one nice basket. Directions, contact info? Both good. What’s better? A clean, easy-to-navigate layout that works for those who are sitting at a desktop or two inches from their phone. A home base is only as good as its host, though. Make sure to lock in with a great company that is fully dedicated in keeping your site running.
Oh, and those #tags we just #mentioned? You can use those for your website, too. They’re called ‘meta tags’ and are part of the code used to create your site’s pages or sheets. This allows to combine our previous tips, which leads to you...
Tip #3: Being the CEO of SEO and SMO
Too many business owners think they can just stuff their pages and posts with tons of tags, keywords and popular search phrases. That leads to pages of gibberish, Twitter accounts that people think are bots and sites that lay at the bottom of the search barrel. Yes, these tools are important, but it’s how you utilize your interactions with customers that matters most.
The terms Search Engine Optimization (“SEO”) and Social Media Optimization (“SMO”) are spouted seemingly everywhere, but can seem intimidating. Let’s make it easier, then. Think of it like this: your Internet presence helps you understand how your customers feel about your business, which in turn can help you optimize your content (meta tags, page layouts, search terms, even sales ideas!) in such a way as to be more prominent in searches. All the while, an excellent website means eyeballs stay there longer and see everything you offer. Search engines notice a lot of these things through statistical reports, which can then lead to you shooting straight to the top of the results.
Some owners think they can get more attention by saying as much as possible. You know better. You know it’s the ones who listen and respond who succeed.
Tip #4: Three Simple Rules for Clicking Your Ads
Those same hooligans that get banned from Google are probably the same people that think it’s cute to have loud, intrusive ads that steal attention away from what you’re doing. It’s digital harassment, I tells ya!
This is where you come in. The Social Media accounts are rockin’, the website hits are tickin’, and the Big Box competition’s taking a lickin’. You’re doing preeeetty well, but you could probably use a nap, couldn’t you? What if I mentioned that by just following three key rules for your online advertisements, you could actually make some money while sleeping? You’d be snoring in no time, right?
Simply stated, ads need to be attractive, courteous, and informative. Using that knowledge of your key demographics as well as what works elsewhere, you can create unobtrusive ads that don’t annoy, answer basic questions and convince customers to take ad-vantage (heh) of them as a way into your site’s store. That can lead to you making money while you focus on important things, such as which set of pajamas to wear for your nap.
Tip #5: Adept Adaptation
Complacency breeds contempt. It’s just as true in business as it is everywhere else in life. Failure to notice changes in consumer behavior, trending topics, or advancements in technology only leads to more failure. Paying attention to what is happening around your business is arguably just as important as noticing what’s going on inside.
For instance, take a second to think about businesses in 2007 that noticed those new-fangled phones Apple planned to release. How about those that took a chance on Confinity back in 1998? It’s not enough to work with what is popular now; you have to keep your eyes peeled for the future.
This is where tools such as Google Analytics, HotJar, or HubSpot can also come in handy. These services can help you not only track what your customers are interested in, but also how to capitalize on them. If you can take notice of what intrigues your customers, you can use that knowledge to stay ahead of everyone else. No more is this true than for small-to-medium businesses. Beating Big Box competitors to the newest hotness can mean a boon to your bottom line!
Tip #6: The Reset Button
Don’t ever be afraid to tear it down and start anew. That doesn’t necessarily mean shutting it all down every time, but what if those Facebook posts have seemingly plateaued? What if nobody’s digging your Snapchat snaps? Sometimes, it’s better to go back to basics. Nab some people you trust and let them lay some fresh eyes on your digital portfolio.
Redesigns aren’t a bad thing at all. Technologically speaking, some programming languages require you to start from scratch to really take advantage of what they have to offer. Best of all, changing things up can also be a way of showing that you pay attention to your surroundings. If your customers are telling you something doesn’t seem right, then take notice!
You don’t want what you are doing to be in vain. You’ve already done so much to get where you are at now, but that next step is certainly not as daunting as it seems. The Internet can seem like a daunting collection of challenges, but these six steps can help you master them and move onto tougher things...like teaching Socks how to bring you the remote.
Did you find any of my advise helpful?
If you did leave me a comment and let me know which one you think you might use.
One of my first jobs was running a cash register in my grandmothers diner. My job was to talk to customers and and to keep everything in my area neat and organized. Now years later those lessons I learned help me in managing client files and projects. Making sure our team is working to help our clients reach their business goals is what drives me everyday.
I am a strong believer that to succeed in life you have to work hard and never let roadblocks stand in your way. You have to read and study but you also have to experience life and all that it can teach you.
My mission is to help clients and our team have the materials and knowledge they need to make every project a success, while making sure to spread some of the information I learn around for others to enjoy.