What is an Infographic and how can I use them to my advantage?
You hear it all the time... use more pictures! People are visual learners. Articles and posts with images convert higher. Use infographics.
But what does all that mean? One of the most popular types of image that people use is an infographic. It's a big image that conveys information that is typically complicated in a visual way.
Here, let me show you...
Why should you use them?
Graphics used to present information are 30x more likely to be read than text. This is because they make difficult to understand topics or data easy to understand. Here, let me show you an example from a little bit of an article I pulled from www.tody.com about cat vs. dog people.
Clearly, there are dog people and there are cat people. But it's not much of a contest: 74 percent of people like dogs a lot, and only 41 percent like cats a lot... while the number who said they disliked dogs a lot was just 2 percent… Of course, cat lovers, if smaller in numbers, are equal in passion. "Cats are 1,000 times smarter than dogs," said Bonnie Hanson, 77, of Sioux Falls, S.D. She and her late husband had a black Siamese cat, Kitty, that she said "always wanted to comfort people, anybody who was ill or unhappy." "My husband would have chest pains and wouldn't tell me. But Kitty would come and look at me and I'd know. We called him our psychic Siamese," she said. "Every cat I ever had was a help and a comfort." About 59 percent of American households own pets, according to”...
It’s pretty wordy and you’re less likely to read the whole thing. Or even if you did read it all, you may still be confused or just draw a complete blank as to what it’s trying to say.
But, when you’re presented with something more along the lines of this you can understand it quicker and easier than you could with the article.
The combination of bright colors that pop from the background and the cute picture of a dog and a cat grabbed your attention a lot quicker than the text from the article above, didn’t it?
How and when should you use them?
They should be used in a blog article, on social media posts, in presentations, or any other location where you have to give a wordy explanation of a topic or need to represent numbers or percentages.
Replace any numbers or percentages with a picture to represent them instead of words.
They pique interest and get attention quickly, so they can be used as an attention-grabbing element in a marketing campaign as well.
Infographics also help break up the text, making it easier to read. The pictures can help to understand the content being written. (Just like how I've used them in this article)
Here’s a good example of an infographic, about infographics!
How do I create a good infographic?
Let’s break this down into steps:
- 1Decide what your goals are for your infographic. What do you want to communicate to your readers?
- 2Gather your data on the topic, start by looking it up online if you don’t have personal research
- 3Visualize and decide how you want to present your data in the form of an infographic
- 4Figure out the layout and design
- 5Add style and make it aesthetically pleasing and clear to the readers
If you want a more detailed description on the steps used to create an infographic, check out this site...https://venngage.com/blog/how-to-make-an-infographic-in-5-steps
Here are a few great tools for actually creating the final graphic:
https://www.canva.com/create/infographics (mostly free and my favorite choice)
Keeping their attention...
Pretty neat, huh. It makes sense and makes it an otherwise complex topic easy to read. Infographics are also a useful tool when it comes to writing about a topic and keeping a reader’s attention.
If you would like to know more about your readers’ attention span, I would recommend reading up on it at:
Do you use infographics?
If you use any on your site or around the office let me know by leaving me a comment!
One of my first jobs was running a cash register in my grandmothers diner. My job was to talk to customers and and to keep everything in my area neat and organized. Now years later those lessons I learned help me in managing client files and projects. Making sure our team is working to help our clients reach their business goals is what drives me everyday.
I am a strong believer that to succeed in life you have to work hard and never let roadblocks stand in your way. You have to read and study but you also have to experience life and all that it can teach you.
My mission is to help clients and our team have the materials and knowledge they need to make every project a success, while making sure to spread some of the information I learn around for others to enjoy.