How to Use FB Call-to-Action Buttons for Business
If you're a fan of converting anonymous visitors to real leads (and who isn't!) then you're going to love Facebook Call-to-Action Buttons. They give you a quick and easy way to get someone from just viewing your profile to the next step of your funnel. So let's take a look at how to take advantage of this new feature for business pages so can get started right away!
Is it Worth Using?
The simple answer... YES. Of course it's worth using! It's simple to set up. It's a great way to nudge a visitor into the next step to do business with you. And it's free to use. So why not?!
Dollar Shave Club was one of the first companies to start using the Call-to-Action button and that had a lot of success with it. Here's what they had to say about it:
"Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition."
— Brian Kim, Director of Acquisition, Dollar Shave Club.
Is it Worth Using?
Facebook gives us some predefined options for this button. While that's frustrating for those of us that want to customize it, it does make it easier to get started with it.
You have the following choices when setting up your button:
How to Set it Up?
The Facebook Help Center actually has some pretty good instructions for setting up and viewing insights on your button on their page at:
What's Your Favorite Facebook CTA?
Leave a comment below and let me know what CTA you will use next!
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