Be Flawed. Be Quirky. Increase Conversions. Woot!
With Christmas a mere 49 days, 13 hours, and just a few minutes away... ugly sweaters are starting to appear in stores, online ads, and my Facebook news feed. These hideous, itchy, multi-color monstrosities that are totally flawed, are now a quirky fun tradition in families and office spaces everywhere.
Companies that created ugly products were able to literally spin their flaws into sales.
So what does that have to do with you since you (probably) don't sell ugly Christmas sweaters...? Let me show you!
How to be quirky, flawed, and loved by customers...
It doesn't matter if you sell a product, or if you offer a service. It doesn't matter if your business is made up of just you, or you have a team of people working together to make you awesome. You are sure to have flaws, and quirks, and things that make you unique. For some reason - especially in service-based businesses - there is this conception that you have to be suit-and-tie-proper all the time or customers won't do business with you.
But have you stopped a minute to consider how many suit-wearing business people we see in a day? I have... and it's a LOT.
Their faces blur together. Their suits start looking identical. And I'm not sure that I even remember everyone's name. But occasionally I run into that one. You know the one I'm talking about. Maybe he walked in jeans and button down. Maybe he just sat back and let you talk. Your first impression might not have been as great, but by the end, you'd buy whatever he was selling. He made an impression on you by being different.
Embracing your quirks doesn't mean you should push a bad product/service that people won't like.
I just wanted to be very clear on that one!
It means standing out... being confident... being human... and connecting with people in a memorable way.
Why Being Weird Works...
You prove you're human!
Pointing out all the things that are weird and different with you, your brand, or your product may seem counterintuitive at first. While it can seem like a bad idea, the reason it works is because it makes you more human.
Zig Zigler said, "If people like you, they'll listen to you, but if they trust you, they'll do business with you."
When people see you embracing your weirdness, then they feel more connected to you. They get insight into who you are, and that you're honest about yourself and your company. This goes a long long way towards build a level of trust that is essential to doing business with you.
You stand out from the crowd!
If all of your competitors are suit-wearing-robots, then you have an opportunity to differentiate yourself by being yourself. Don't be "unique" or the "best of the best" or the "#1 ___"
Think about how you are truly better for your ideal customers. Remember... your customer isn't everyone, someone, or anyone. Even if your product or services is useful for a lot of people - that doesn't mean that you would want work all of them. You probably have certain types of people that you prefer, or people with certain ideas or goals that you relate to and they relate to you.
By embracing your truly unique traits and showing them, you'll find that you start attracting more customers that you actually enjoy working with.
So Be Weird. Be Quirky. And Attract More Customers!
Take your weaknesses, and your eccentricities and embrace them. Flaunt them. And be happier with your life and more successful in your business.
So what makes you quirky?
Leave a comment below and let me know what makes you quirky!
Growing up I saw the hard work my family put in day in and day out to give my siblings and I a better life style than they had growing up. They taught me that If there was anything I ever wanted in life I would have to work for it to earn it. I've taken their knowledge and hard work ethic to help me grow as a web developer.
I believe that if you want to be successful, you have to take the time and learn from people that have gone through the same road you have so you can learn from their mistakes and grow efficiently.
My mission is to help anyone who wants to succeed in life by helping them get there in what ever way I can.