What is Marketing Automation?

On paper, the idea that you can automate your marketing campaigns and still make money might sound a bit like the search for the Holy Grail.  Most business owners and marketing managers immediately begin to visualize a sophisticated A.I. taking over and trying to sell to their customers for them. While Marketing Automation software does help […]

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12 Classic Office Holiday Party Guests

The holidays are officially upon us!  This means last-minute shopping, family get-togethers, and of course – office holiday parties. Whether you’re looking forward to your company’s holiday party or deeply dreading it, likely depends on the culture at your office. However, regardless of the culture your company has, you’re bound to meet some of the classic […]

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Six Steps to Site and Social Success

So you’ve closed the door for the night and you sit down at your computer, wondering why your boosted Facebook post doesn’t have double-digit views.  There are probably a few choice words muttered in frustration as you feel like nothing you’re doing is working.  You’ve got a website that gives directions to your location. That new radio […]

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4 Engaging Emails You Should Send Your Customers

Everyone (including me) says you need to build an email list. And for good reason! Email has the highest ROI for most businesses at $40 profit for every $1 spent.  In this article, I’m going to assume you already have an email list of customers. It doesn’t have to be huge list – but it does […]

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What SEOs Can Learn from CROs

SEO is a complex discipline. In 2017 it’s set to become even more of a broad skillset, with SEOs wearing multiple hats. You’ll see SEOs switching from being a content marketer one minute, to a technical ninja the next. An SEO is increasingly also a CRO (conversion rate optimizer) and an UX (user experience) specialist.  By […]

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How to Become a Thought Leader by Writing

Humans have a long history of reading and trusting written words. As a child, you learned about the world from books. As an entrepreneur struggling to grow your business, you read even more.  So let me show you how to grow your business by becoming a writer yourself. How Writing Works to Bring CustomersWriting builds TrustTrust turns […]

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12 Crucial Things Your Home Page is Missing

 If you have a website, but it’s not bringing in new leads for your business, then it might be time for a redesign. Your Home Page is the digital front door to your business. For many of your customers it will be one of their very first impressions of you.Because of this, it’s important to […]

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5 Steps to a More Clickable CTA

Every time you’re surfing the web or getting your daily social media fix, you click on things.  Lots of things.  And you hop around from one page to the next page to the next page.  Some of those clicks cause you to give away your contact information or your hard-earned dollars. So what is a Call-to-Action […]

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5 Proven Ways to Get More Leads Online

You know people shop and check out businesses online. You know you need to be able to get leads online. But everything you try just seems to be a waste of time and money. And worst of all – you aren’t even 100% sure why it’s not working, or what’s not working, or what to […]

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How to Fix the Leaks in Your Online Sales Funnel

Every business has a sales funnel. Literally. (I mean it.) Even if you don’t know what one is, you have one.A Sales Funnel basically refers to the path that people follow as they go from being random people on the planet to cherished customers that contribute to your business bank account.A leaky funnel means you […]

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5 Things Your eStore Needs to Succeed

Whether you have an E-Store as your main source of income, a side business, or to sell items from your physical store, there are some things that every store needs to have to succeed online. So here are a few tips to help you get ahead: #1 Make sure it can be searched!You should have an internal […]

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Be Actionable & You’ll Get More Customers!

So, you’ve tried to market your company online… you’ve written posts on Facebook, you shared some quotes on LinkedIn, and you’ve put out some random stuff on your blog…… but for some reason…… It’s just not working!I see this a lot, and most of the time, there’s one very simple reason…Your Heading HereOK… I know… […]

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