3 Ways to rub elbows with your prime demographic on Twitter
I just recently closed a 6k deal from a random connection on Twitter, and I thought to myself – “social media isn’t just for brand awareness.” But of course, a lot of social media is not about selling - and so sales are more likely to be incidental and I definitely don’t suggest just focusing on yourself on social media. Focus on your audience and if the sales come, so be it. I like to think of it as social media guru Gary Vaynerchuck’s method of ‘Jab, Jab, Right Hook’ or ‘Share value, share value, sell.”
So how do you ‘Jab’ – or share value in such a way that it will bring you across the path of people looking for products or services like yours? Here are 3 ways to rub elbows with your prime demographic on Twitter:
Think of a competitor of yours who has a loyal fan-base or tribe - and start following the people that are following them.
When someone follows you on Twitter, the tendency is to check them out, at least some of the time. If you are sharing stuff like the competitor, they may just follow you back – or at least become a bit more aware of what you do. This makes it all the more important that you have a Twitter bio that quickly explains why you’re different than the competition, and what makes you special.
Follow certain hashtags and like and retweet content in your industry to show yourself as a thought-leader, well-connected individual, and to make more people aware of you.
Not only will this get you more interaction from your prime demographic, but it will get more eyes on you from around the industry. Remember each one of these sets of eyes are attached to a living, breathing human being who could work with you at some point or buy what you’re offering.
The trick is to find that sweet spot where you can share industry focused stuff to communicate to your tribe – and find the crossover to where customers actually care about it. If the tactics or content you’re sharing are too deep and your prime demographic isn’t going to care. They don’t care about how the sausage is made, they just want to know that you know what you’re doing and that you are an expert.
The temptation with our social strategies/content strategies (and I’ve been there,) is to get bored with sharing surface level stuff and get deeper and deeper with our methods – but you shouldn’t do this too much unless you’re selling to other people in your industry more often than to other business owners or individual customers.
The only exception to this principle about not sharing too-deep of content is that it does associate your website with the topic at hand, and the more content on your site about that topic – the more people will link to and find your content on search. The more they find your content on search, the more you’ll pop up for service pages and in that way this kind of content can be useful for Search Engine Optimization. It’s really your call – just know for social media this kind of industry-specific technical content might fall a bit flat for your audience.
Multiply your efforts around events - if you sell B2B, go to entrepreneur and business owner meetups, events and conventions and like every instance of the event’s hashtag.
Events are such a great way to connect with people, not only in-person but also on Twitter. Some people leave half the possible connections on the table by not getting into the event’s hashtag and not seeing those opportunities to connect with people that they could work with. Professionally - this means events where you can deepen your knowledge in your one main thing/discipline, and selling-wise this means going to events that business owners or whatever your prime demographic attends.
Even people who sell an energy drink for instance could be sponsoring a concert and handing out some complimentary drinks, then interacting with everyone using the event hashtag to drive the R.O.I. of their marketing up at that event. When you’ve decided an event is worth attending or investing in - don’t go halfway, double your efforts by getting really active on Twitter.
Do you use Twitter for your business?
Leave me a comment about how you use Twitter and if you think that it works for your business.
CEO & Web Ninja
When I was growing up, I was really good at two things... listening, and finding solutions. For the past 14 years, I have applied those skills towards helping people grow their businesses. I listen to you and your customers. I learn what your goals are. And then I find solutions that help you get where you want to go.
As a business owner myself, I understand how hectic it can be wearing too many hats every day. I help you take a few of them off while still moving your company forward. I take pride seeing how my clients are able to succeed while finding more of the types of customers that they enjoy working with.
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