3 Keys to Creating Shareable Content

When it comes to marketing your company online, everyone is after the holy grail... the viral piece of content that will take off and make you unheard of gobs of money overnight.


While that's the dream, the reality is that it is hard to get attention online.  You are competing with a LOT of people for someone's attention.  Unfortunately, reaching viral status is more luck than skill.  However, there are some things you can do to help get your company in front of more people that you're reaching now.  So let's take a look at some types of content that you can create


How-To Posts

People want to learn how to do things.  They want to feel empowered to do, to create, to make educated decisions, and in general feel like they are in charge of their own destiny.  By providing this information, you can reach them and be part of that process that leads them up to choosing to hire you and your company.

THE STATS:
  • 3/4 people are motivated to learn online because they want to do their job faster and better.
  • How-to posts are the most shared forms of content
  • Quizzes

    Quizzes just naturally get people's attention.  They can be fun.  They can be challenging.  But whatever the strategy, we love to test our knowledge and get that sense of accomplishment.

    THE STATS:
  • 8/10 of the most shared articles in 2014 were quizzes
  • The New York Times' most view post in 2013 was a quiz
  • Picture Lists

    90% of the information transmitted to the brain is visual and we can process visual 60,000 times faster than text... so it's no small wonder that visual articles get so much traction.

    THE STATS:
  • Facebook posts with images get 2x as many shares as posts without images.
  • Picture lists that tell a story, explain a process or make comparisons work best.
  • Wanna learn more?

    Did you find this article helpful and want more?  Leave a comment below and let me know what your biggest take-aways from this article were.

    Written by Christina Hooper COO & WEB NINJA AT SPARKITIVE

    Christina Hooper - COO & Web Ninja

    I was blessed to grow up in a small town with a grandfather that owned the local corner store. His hard work and dedication taught me what it is to use your business to build a community.  After working with so many businesses in the last 14 years, I know the power of building relationships.  I believe that in order to succeed, businesses must build relationships - with customers, with each other, and with their communities. Thanks to technology, it is easier than ever before to build relationships with people all over the world and I love that I get to help make that happen. 

    My mission is to help businesses get better at building connections with prospects, turn customers into raving fans, and build brands that clients and customers are proud to know.

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